Drive Your Business Success with Saffron Edge Web Analytics Services
The power of data is remarkable; when you have data at your disposal your business drives success like never before. Saffron Edge is a New Jersey-based leading Digital Marketing Analytics Agency that employs a data-driven approach to help businesses make strategic decisions to maximize their profits. Our teams of expert professionals keep a continuous track of your marketing performance and based on data insights provide you the robust solutions that cater to your greatest business challenges effectively.
- 11+ Years of growth-driven Digital Marketing expertise
- 99% Client success rate
- Successful execution Of 1500+ projects
- Over 90% of projects with 1st page ranking in the SERPs
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Having 50+ Social Media Expert
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Increase +360% Online Leads
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Generated 10,000+ Phone Calls
Benefits of Web Analytics Services for Business Growth
Helps you Measure Web Traffic
Web analytics help you identify information of your website visitors. It conveys to you about consumer’s behavior and level of digital engagement. From which geographical location the users are coming and what keywords they are using, all information can be revealed through Digital Marketing Analytics. Moreover, it also provides you a detailed insight into several visitors reaching your site through different channels like social media, emails, ad displays, and search engines.
Keeps a track on Visitors Count
Web analytics is an essential tool. It helps you keep a watch on a number of individuals visiting your website along with number of times they are returning and to which pages they are more inclined to. Thereby, providing you every information about your audience including their geographical location, purchase behavior, language, and preferences. The Saffron Edge's web analytics services also convey to you about the amount of time a visitor has spent on a particular web page thus helping you identify the products/services the consumers are more interested in.
Tracks Bounce Rate
One of the notable advantages of web analytics services is that it helps you keep track of the bounce rate. A bounce is when a consumer visits a page on your site and leaves back without taking further action or visiting other pages. And the bounce rate refers to total bounces divided by a number of site visits. An increase in the bounce rate is indicative of the fact that visitors are not finding the information they are looking for. Using a web analytics tool we at Saffron Edge assist you to enhance visitor journey experience while identifying the pitfalls responsible for losing customers.
Supports Identification of Exit Pages
If a user visits a page on the website and leaves the same page it is referred to as "bounce" whereas if he/she visits multiple pages and leaves the website then it is referred to as an "exit". If certain pages on your website have a high exit rate then definitely there are some major issues and need immediate rectification. In such instances, Saffron Edge’s professionals conduct a thorough analysis of your website to identify and address the issue in a timely manner.
Optimize Marketing Campaigns
Web analytics helps you provide vital information for optimizing your marketing campaigns. It enables you to gauge the performance of each campaign while finding out ones that yielded the most appreciable results. We at Saffron Edge use these insights to dedicate efforts in the right direction for the right channels and campaigns that result in high performance with increased ROI. By being able to understand what is effective and what is not, our professionals invest your resources and time on optimizing the most effective strategies.
Identify Target Market
By providing you the granular level information about your website visitors’ web analytics services help you identify target audience interested in your business offerings. Additionally, the analytic findings help you find current market demands so that you can effectively align your marketing strategies to achieve the conversion optimization.
Tap into Power of Data Analytics with Saffron Edge’s Professional Solutions
Saffron Edge Web Analytics Consultancy Agency is more than just a Google analytics agency. We are a team of experienced and dedicated professionals who help you implement smart strategies by identifying specific business strengths and weaknesses.
We are working as a family for a decade and over the years we have honed our Web analytics & business intelligence skills. We employ a data-driven approach targeted to drive your business growth by opening endless opportunities. Our digital analytics experts aggregate clean and precise data to derive valuable insights from it so that achieving business goals can be made possible. Our actionable insights help you perceive opportunities beyond metrics. Moreover, our extensive research and data capabilities aid you to define and scale business success.
Highlights of our Web Analytics Solutions
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Boost Your Revenue with Saffron Edge’s Web Analytics & business intelligence Solutions
Your website has an imperative role in augmenting your business growth. Through web analytics & business intelligence strategies you focus on essential business data that helps you understand your target audience.
Saffron Edge Web Analytics Consultancy Agency boasts a team of experts who are always on a go-to maximize the outcomes of your marketing campaigns. Thus, to discover success and increase your business’s revenue sources, you can always count upon us!
- Improved Marketing Analysis
- Targeted marketing campaigns
- Improved ROI with consumer behavioral Analysis
- Real-time data-based decision making
- Information about Customer Demographics
- Ability to track site metrics like Click-through rate, type of referrals, number of conversions, and bounce rate.
Why Invest in Web Analytics services?
Investing in web analytics yields a solid return on investment. It spurs your business growth. With key data metrics and analysis in your hand you are better able to customise your campaigns and optimise sales of your products/services.
- Helps you measure ROI of marketing campaigns
As per 39% of marketers proving the ROI of marketing campaigns is one of the crucial challenges.
- Create Customized Content
Over 51% of marketers believe that measuring customer data aids in creating more personalized content that drives increased viewer engagement.
- Increases Third Party Referrals
Customers who earned through referrals have 37% more retention rates.
- Hassle Free Measurement of Various Campaigns’ ROI
Nearly 39% of marketers believe that it helps in proving the ROI of various Campaigns.
- Stay Ahead of Competitors
Nearly 55.9% of all websites use analytics to track data.
Businesses that track conversions have 3.16% conversion rate in comparison to 2.18% conversion rate for businesses that do not indulge in such activities.
Why Choose Saffron Edge Over Other Competitors?
Years of Expertise
Having worked in digital marketing for over a decade we have not only excelled in understanding client’s web demands but also their specific business needs. We have established a reputed position and loyalty among clients for delivering critical and technically complicated projects within strict deadlines.
Keeping up with the latest trends
Web analytics and business intelligence is a dynamic niche that is subjected to frequent changes and developments. Therefore, to stand tall in the market and gain an edge over competitors, you need to resort to innovative strategies. Well, only the experienced analyst with finesse in their profession can immediately switch to these developments. Our team of marketing analyst are well acquainted with industry know-how's and have tested experience in web analytics.
Good Return on Investment
We have an awesome in-house data analytic team proficient in providing actionable data insights that help you in driving business profitability. Along with helping you understand key metrics we also support you in understanding your customers better so that you can improve your business performance. All our Web Analytics Consulting Services are tried and tested to aptly fit your business goals.
Special Focus to Understanding the clients
Our success is attributed to a strong relationship with our clients. We pay special attention to understanding our clients’ needs and requirements. For us, the choices of our clients matter a lot. We ensure to accord them with the best possible services and support throughout the project cycle. Before commencing a project with spend sufficient time with our clients to analyze their requirements thoroughly. Moreover, we offer great flexibility to our clients for keeping a track of work progress.
frequently asked questions
Why Digital Marketing Analytics is important for my Business?
To establish a niche in the highly competitive market, you need to seek the assistance of professional digital marketing analytics services. The data aggregated through marketing analytics not only help you understand your customers but also provides you innovative means on how to market to them. The analytics behind your campaign determines its success. Thus, digital marketing analytics can be directly tied to your ROI and business growth.
How would Business Intelligence (BI) help my organization?
In today’s business scenario Business Intelligence (BI ) is attributed as a critical tool for reaching the right audience at the right time with the right information. Apart from this, BI is helping the organization to –
- Increase operational efficiency
- Maximize revenues
- Improve customer experiences
- Achieve Compliance
How important is it for a company to use web analytics in its marketing efforts?
Unlike traditional marketing methods, the internet marketing excels in providing you the huge data insights. It eventually reduces the drawbacks involved in traditional marketing. With significantly reducing the time and efforts, the online marketing tactics combined with proper analytics help you reap incredible results. It allows you to test marketing endeavors instantly within a short duration. Thus, this ability to determine what works for you and what not is one of the core benefits of internet marketing that helps you align your business goals with marketing efforts.
What is PPC and does my business need it?
PPC (Pay Per Click) is a form of advertising your business on the internet to bring only qualified customers. The advertiser pays only when the customer clicks on the link. This ensures that there is no wastage of your funds. PPC ensures quality visits to your site as people who are interested in your services and products are generally the ones to click on the advertisement. Businesses that use PPC usually get quality traffic from these links and can maximize their ROIs. PPC (Pay per Click) refers to the type of advertising method used for driving quality customers to your business. In this type of advertising, a customer is liable to pay only when a customer hits the link. Thereby, mitigating wastage of funds while ensuring quality visits.
Testimonials
What our customers say about us
“Saffron Edge increased our website visitors and rental inquiries; they are fast, efficient, and committed partners. Collaborating with their team felt like having a close ally. ”
“Highly skilled in SEO, their team has exceeded my expectations every time. Saffron Edge is a skilled SEO partner, and I highly recommend their services.”
“Saffron Edge's marketing strategies led to a 13% increase in leads and a 9.6% boost in sales. We proudly recommend Saffron Edge; working with them was genuinely pleasing. ”
“We are extremely happy with the services provided by Saffron Edge. They improved our online visibility through SEO and social media strategies. They truly feel like an extension of our in-house team. ”
“We have been working with Saffron Edge for some time now and couldn’t be happier with the results. They have been a true partner, always available for support and helping us achieve our goals. ”
“I have a great business relationship with Saffron Edge. I highly recommend Saffron Edge for their deep understanding of our brand and effective SEO strategies. ”
“I've seen impressive SEO results from Saffron; they were organized, systematic, and consistently delivered on time. The team was always available to support us at any time. ”
“I had a great experience working with this team. They were proactive in their approach, and responded promptly to all my queries. I would definitely work with them again. ”
“Saffron Edge helped us recover from a Google penalty, restoring our performance and boosting revenue within 45 days. We are now back on track, and our revenue is exceeding expectations. ”
“Saffron's SEO services 2X'd our monthly sales from $100K to $200K, with plans to reach $300K next. It has been fantastic working with the team and working towards crossing our targets.”
“Working with Saffron has been a great experience for LTD Media. Their services have helped us generate more traffic to our website, reducing time-to-results by publishing more user-friendly content.”
“Saffron Edge's efforts have improved the client's Google ranking, conversions, and web sales. The team demonstrated good follow-through and focus on deliverables. Moreover, Saffron Edge communicated effectively through virtual meetings.”
“They are creative and willing to try different approaches to maximize our conversion rate.”
“I'm impressed by their communication methods and willingness to adapt to the difference in time zones. They're very knowledgeable, too.”
“The team is kind, patient, and professional. Saffron Edge is organized and efficient in scheduling Zoom meetings. The team has helped the client through technical issues.”
“Saffron Edge works as a fully integrated extension of our company. They leverage an impressive range of emerging technology to keep the our products competitive on the market.”
“The staff's cooperation and communication show us the value of their deliverables. They offer powerful ideas about how to optimize a social media presence.”
“Saffron Edge delivered their services on time and within budget. The team communicated effectively through virtual meetings.”
“The result speaks for itself. The team has delivered everything on time and has been very organized. They communicate via virtual meetings.”
“They are responsive, provide detailed reports, and are a pleasure to work with. Now, our platform tops Google rankings for a range of important keywords.”
“They are knowledgeable and very easy to work with. They are very responsive and extremely communicative with my project.”
“I’ve never seen our pipeline this strong! Saffron Edge’s Account-based Marketing and email automation keep the right leads flowing daily.”
“Our nurture emails finally became a two-way street. Meaningful conversations with our best-fit clients are up!”
“We’re spending less and earning more. Saffron Edge’s automation solutions and PPC campaigns are simply unmatched.”
“Account-based nurturing transformed our entire sales cycle. Now, our team works with truly qualified prospects.”
“We’ve doubled demo bookings for our logistics platform thanks to their coordinated PPC and email strategy.”
“I can actually keep up with qualified B2B leads now—email and PPC combo delivers consistently for our SaaS division.”
“With their expert Account-based Marketing and personalized emails, we’re getting meetings with enterprise-level logistics clients weekly.”
“Our nurture stream is so seamless now—and sales only gets involved when leads are truly ready. Results are real!”
“Their Account-based Marketing and PPC programs are a win-win: lower costs, better prospects, totally worth the investment.”
“Since automating our outreach, even cold contacts are opening and replying—something we never saw in ERP before!”
“Automated retargeting and PPC ads have made a real difference in our virtual event sign-ups.”
“We’re closing major cybersecurity projects thanks to the coordinated Account-based Marketing and PPC campaigns Saffron Edge set up for us.”
“Our sequence automation keeps the conversation going with candidates and clients—reply rates are at an all-time high.”
“Targeted paid ads and automation helped us reach and qualify the growing robotics sector like never before.”
“Launching and tracking targeted B2B campaigns is now much easier, and deals close so much faster.”
“Highly targeted nurture flows and Account-based Marketing boosted our reputation with major enterprise buyers in life sciences.”
“Saffron Edge’s integrated PPC and nurturing emails sparked a surge in inbound interest for our industrial brand.”
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