Top 10 e-Commerce SEO Agencies
Feb 01, 2024
Feb 01, 2024
10 min read
10 min read
Table of contents
- 1. Saffron Edge
- Key Features
- Pros
- Ratings
- 2. SmartSites
- Key Features
- Pros
- Cons
- Ratings
- 2. Sociallyin
- Key Features
- Pros
- Cons
- Ratings
- 3. Disruptive Advertising
- Key Features
- Pros
- Cons
- Ratings
- 4. Nuanced Media
- Key Features
- Pros
- Cons
- Ratings
- 5. Thrive Internet Marketing Agency
- Key Features
- Pros
- Cons
- Ratings
- 6. Moburst
- Key Features
- Pros
- Cons
- Ratings
- 7. Lyfe Marketing
- Key Features
- Pros
- Cons
- Ratings
- 8. Cleverly
- Key Features
- Pros
- Cons
- Ratings
- 9.Sculpt
- Key Features
- Pros
- Cons
- Ratings
- 10. SocialSEO
- Key Features
- Pros
- Cons
- Ratings
In the highly competitive world of ecommerce-marketing, more than creating a visually appealing website and offering quality products is needed to succeed. Prioritizing E-commerce SEO is crucial to guarantee your online store achieves high rankings on search engines, drawing in organic traffic and potential customers. To overcome the complexities of ecommerce marketing, businesses seek the help of ECommerce SEO Agency.
We have compiled a list of the top 10 E-commerce SEO agencies transforming the online retail landscape. These top E-commerce SEO agencies will work like your ultimate guide to optimizing your website, avoiding common E-commerce SEO mistakes, and increasing organic traffic to your site. By partnering with one of these agencies and utilizing the Ultimate Guide for E-Commerce & DTC Metrics, you will have all the tools you need to transform your online retail business and achieve your goals.
1. Saffron Edge
Saffron Edge is a certified digital marketing agency primarily focusing on helping Ecommerce stores, direct-to-consumer (DTC), and software as a service (SaaS) brands achieve substantial growth.
In addition to our Digital Commerce Services, Saffron provides a diverse range of digital marketing and ecommerce web sevelopment services such as PPC Strategies, Content Marketing and many more to contribute to the overall success of client brands.
Learn more about our offerings here!
Key Features
- Ecommerce SEO
- Technical SEO
- Semantic SEO
- Local SEO
- Amazon SEO
- Amazon PPC
- Content Marketing
Pros
- Personalized Approaches
- Thorough Research
- Adaptability
- Diverse Industry Insight
- Global Reach
Ratings
2. SmartSites
SmartSites is a digital marketing agency helping industry leaders boost online visibility and drive sales for e-commerce businesses. With a focus on e-commerce SEO, SmartSites has established itself as a reliable ally for companies seeking success in the competitive online marketplace.
Key Features
- Ecommerce SEO
- Search Engine Optimization
- Local SEO
- Franchise SEO
- National SEO
- Technical SEO
- Blogging
Pros
- Ecommerce SEO Expertise
- Conversion-Focused Strategies
- Data-Driven Approach
Cons
- Competitive Pricing: Services may have a higher price tag.
Ratings
2. Sociallyin
Sociallyin is a leading social media agency that caters to diverse clients across various industries. Their core mission is to establish lasting connections by engaging individuals on a personal level online.
Key Features
- Advertising
- Digital Strategy
- Social Media Marketing
- Video Production
Pros
- Personalized Approach
- Data-Driven Strategies
- Collaborative Client-Agency Relationship
Cons
- Potentially Higher Costs:The level of customization and personalized service offered by Sociallyin may come with higher associated costs.
- Resource Intensive:The detailed weekly meetings and personalized approach may require a significant time investment from the client, which may be challenging for businesses with limited resources.
Ratings
3. Disruptive Advertising
Disruptive Advertising is a top-rated PPC and digital marketing agency catering to marketing leaders seeking a proactive, strategic partner with the expertise to drive long-term online results. The company prides itself on challenging industry norms and differentiating itself from typical digital marketing practices.
Key Features
- Technical SEO
- Local SEO
- PPC
- Social Media Marketing
Pros
- Positive Reputation
- Proven Track Record
- Employee Satisfaction
- Premier Agency Partnerships
Cons
- Limited Client Capacity: While limiting the client count is a pro for personalized service, it could be a con for businesses looking for immediate availability or working with a more prominent agency.
- Higher Cost: Managing large advertising budgets may come with higher associated costs, potentially making it less suitable for smaller businesses with limited budgets.
Ratings
4. Nuanced Media
Nuanced Media, founded in 2010, stands out as a leading Amazon Advertising and Growth Partner. The company holds the prestigious status of being an Amazon Verified SPN Partner, having facilitated the sale of hundreds of millions of dollars on the Amazon platform.
The agency's expertise has garnered recognition from authoritative platforms like BuzzFeed, CNBC, and ModernRetail, reinforcing its position as a trusted and accomplished player in the eCommerce and Amazon marketing space.
Key Features
- Amazon SEO
- Amazon Marketing
- Amazon PPC
- E-Commerce Development
- Ecommerce Marketing
Pros
- Expertise and Recognition
- Comprehensive Approach
- Transparency
- Passionate Growth Consulting
Cons
- Higher Cost: Services may come with higher associated costs, potentially making them less suitable for smaller businesses with limited budgets.
Ratings
5. Thrive Internet Marketing Agency
Thrive is a dynamic online marketing agency dedicated to leveraging the potential of the Internet to fuel business growth. Founded on the belief that a robust website and an effective online marketing strategy can propel businesses beyond their competition, Thrive specializes in providing expert online marketing services that deliver tangible results.
Key Features
- Technical SEO
- Franchise SEO
- Ecommerce SEO
- Content marketing
Pros
- Integrity and Transparency
- Award-Winning Expertise
- Proven Process
- Client Focus
Cons
- Potential Cost Consideration: Specialized services may come at a higher cost, especially for businesses with limited budgets.
Ratings
6. Moburst
Moburst is a digital, full-service, mobile-first marketing agency dedicated to helping companies scale and become leaders in their respective categories. With a focus on solving clients' challenging digital problems, Moburst relies on creative thinking, advanced technology, and data-driven strategies to achieve success at scale.
Key Features
- App Localisation
- ASO
- SEO
- CRO
Pros
- Innovative Approach
- Recognition and Awards
- Diverse Service Portfolio
Cons
- Cost Consideration:Given the comprehensive nature of their services and the global reach, Moburst's services might be relatively expensive for smaller businesses or startups with limited budgets.
- High Competition: Moburst has a proven track record, but clients may need help standing out in saturated markets.
Ratings
7. Lyfe Marketing
LYFE Marketing is an exceptional option for small to mid-sized businesses seeking comprehensive digital marketing solutions. The company specializes in social media marketing and provides various services, including social media management, advertising, PPC management, and search engine optimization.
Key Features
- Technical SEO
- Local SEO
- Email Marketing
- Pay Per Click
- Ecommerce Marketing
- Video Marketing
Pros
- Specialization in Social Media
- Proven ROI
- Comprehensive Approach
Cons
- Cost Consideration: Services might be relatively expensive for smaller businesses or startups with limited budgets.
Ratings
8. Cleverly
Cleverly is a digital marketing agency headquartered in Los Angeles, specializing in leveraging the power of LinkedIn ads to deliver tangible results. The agency prides itself on offering a comprehensive suite of services, ranging from lead generation and copywriting to recruitment and campaign management.
Key Features
- SEO services
- Blogging
- Ecommerce SEO
- Sales Outsourcing
- Social Media Marketing
- Email Marketing
Pros
- Result-Oriented Approach
- LinkedIn Specialization
- Data-Driven Insights
- Monthly Content Refresh
Cons
- Geographical Limitations:While headquartered in Los Angeles, Cleverly's physical location might be a limitation for clients seeking in-person consultations outside the region.
- Industry Focus:Cleverly's specialization in LinkedIn ads might limit its appeal to businesses not heavily reliant on B2B marketing or professional networking.
Ratings
9.Sculpt
Sculpt is a B2B social media marketing agency specializing in helping clients expand their audience, enhance their content strategy, engage decision-makers, and ultimately boost their sales through social media channels.
The agency is known for its commitment to flexible scopes, predictable pricing, and achieving clients' goals.
Key Features
- Social Media Marketing
- Advertising
- SEO services
Pros
- Specialized Focus Areas
- B2B Lens
- Remote-First Team
- Client Fit Criteria
Cons
- Not Ideal for Startups:Sculpt is best suited for post-launch and already established businesses. Startups may find the agency's criteria less accommodating.
- Resource Requirements:Clients must have sufficient internal resources to collaborate effectively with the agency. This might be a challenge for smaller companies with limited staffing.
Ratings
10. SocialSEO
SocialSEO, headquartered in Colorado Springs, gained significant recognition in 2020 as America's leading digital marketing firm, according to UpCity. The company has experienced exceptional growth, boasting a remarkable 1000% expansion over the past five years. SocialSEO attributes this success to a focused approach to customer and employee retention.
Key Features
- SEO
- Paid Media
- Brand & Content Services
- Creative Services
Pros
- Industry Recognition
- Impressive Growth
- Holistic Approach
Cons
- Service Range:While their diverse service offerings are a strength, some clients may prefer specialized agencies focused solely on specific niches.
Ratings
Not available
'Brand Collabs Manager': Facebook's New Influencer Search Engine That’s Almost Ready To Roll Out
Influencer marketing is a trend that just won’t stop picking up steam.More than 80% of marketers have some or the other form of Influencer marketing campaign included in their marketing strategy and the ones who haven’t yet tried their hands at it, accepted that they will surely give Influencer marketing a try in their marketing strategy of 2018. Which is huge! Despite being a marketing tactic that saw the light of day more than a decade ago, it still packs untapped potential… a lot of it! How? People trust influencers more than brands (which has always been the case). And with so many brands trying to get the attention of their users today and facing lower ad tolerance, connecting your brand with an influencer becomes all the more important to gain an edge. And there are many platforms out there that focus on doing just that - connect you to relevant influencers. Klear, Find My Influence & Little Bird are some prominent examples. But there’s a big player in the market who intends to do just the same - Facebook, with it’s new tool called ‘Brand Collabs Manager’ which aims to make collaborations between brands and influencers a piece of cake. This is not the first time a social media giant is entering the influencer marketing space. Twitter (with Niche) and Google (with Famebit) both tried their hands at Influencer Marketing and have failed to make any impact. But Facebook is diving in deep with their own in-house tool and looks forward to disrupt how brands find and approach influencers for their everyday marketing campaigns (they disrupted Snapchat’s ‘Stories’ by integrating it in a better way into Instagram, Facebook and Whatsapp and succeeding at it even after implementing it on their platform after 3 years) So, what exactly is ‘Brands Collabs Manager’ Though the tool is yet to roll out, it promises to streamline influencer marketing giving brands and creators more opportunities to collaborate and create better, engaging content experiences for their respective audiences. As Facebook’s ad inventory becomes highly saturated, this tool will also serve Facebook as an additional revenue stream when the tool garners some traction amongst brands and influencers. The only images available online of the tool are it’s leaked images which recently surfaced online on a German Social Media publisher’s website ‘AllFacebook.de’ and because of those images we got a peep at what the tool packs in its arsenal. Let’s take a look at what the tool has to offer - 1. Creator Search In this tab, as the name suggests, you will be able to find the influencers of your choice who you think will be the perfect fit for your brand. Considering the robust analytics and sophisticated audience targeting options Facebook provides for running ads on their platform, this tool too will offer the same audience targeting functionality and will find influencers that best suits your selected target audience. It shows a comprehensive list of prospective influencers that are a perfect fit for your target audience with detailed metrics about the influencer. According to the leaked images, each influencer’s reach, engagement, followers and video views are highlighted next to them which lets brands take a better-informed decision. Also, the ‘Show Portfolio’ option will let brands take a sneak peek at what the influencer has done so far with other brands and the type of posts they push out to their followers, which can be great to cherry-pick the best influencers. 2. Saved Lists Saved lists is the list of all your shortlisted influencers which you think are perfect for your campaign to be contacted or compared further. You will be able to create different lists for all your campaigns. 3. Suggested Creators There is not much information or leaked images about this functionality of the tool but our best guess is under this tab you’ll receive personalized recommendations from the Facebook algorithm that go well with your brand based on campaign performance, audiences and engagement. There is still time for this platform to completely roll out but that doesn’t mean we can’t drool over the awesome functionality it promises to bring to brands and influencers. It brings a myriad of benefits to the table for everyone. For brands, as now they’ll be able to find influencers on the most influential platform and can plan better content experiences for their audiences that they’ll love. For influencers, as they’ll be able to monetize the following they’ve been so dedicatedly building for years. For Facebook, as engagement is pretty high with sponsored content and if the tool gains some traction, they can take a cut out of the collaboration deals, which is a common method of earning from creators. And who knows what other revenue streams Facebook can invent with this single tool. Only time will tell!You can get your hands at the platform by joining its waiting list, the tool is currently open for testing only in the US. Let us know about your ‘Brand Collabs Manager’ experience in the comments! ...
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7 Reasons Why You Shouldn't Rely On Website Rank Anymore
The world of digital media has surpassed all the assumptions in terms of audience and size. There are more than 1.5Billion active users on the internet right now. Using this space is mandatory for any business organization. But, as the audience size increases, so do the number of websites. New search algorithms have also replaced the earlier ones, which are now more inclined to provide a better user experience. Improving the standard of content is essential, but relying heavily on it will not work. Search will always act as a supporter, but the audiences are to be brought from different channels as well. Let's briefly discuss some more reasons why relying on website rank will not help.Keyword Planners going off- BERT has taken all the spotlights and has disturbed the Seo ranking gurus. Their years of research and hard work is slowly coming to an end. Natural language is the key to giving you organic traffic these days. With intent-based models coming up, the keywords and string-based planning has gone obsolete, and relying on just the website rankings will no longer help a mass audience anymore. New trends are in practice, and people are moving from the traditional systems towards the advanced technologies designed to improve customer experience on the search system. Competition - There are about 200million active websites on the web right now, each representing some business and with SEO experts sitting around every corner of every city, implementing tactical strategies for optimizing their search score, beating all of them and taking the highest position on the search rank can be a daunting task. Almost every other search query has more than 5000 results, and a lot of them are optimized according to the search algorithms by the marketers. So, in the world of heavy competition, relying just on website rankings will be a considerable risk. It might give you your desired result, but the probability of that happening diminishes with the new websites going live every day. Brand Building- With high competition in the market, it becomes even more critical that companies focus on building their brands. Snippets from a high performing and famous brand will gain an edge over other search results in terms of both credibility and trust. Companies are strategizing to build and grow their brands. Branding is critical to a company because of the overall impact it makes on the business. Branding has the power to change people's perception of your business and can help you bring in new customers. Branding also helps to add value to your business and creates trust in the marketplace as well. Optimizing Video Content- Videos are the most interactive means of indirect communication. Brands use videos to give the audience information about their products and services, a lot of which in a way is not possible when you are structuring and executing your SEO-based content. Videos can help pull-in lots of traffic into websites from different sources. According to Forbes' research, YouTube is the second-biggest platform where the searches are done, only behind Google. And the audience visiting the brand's page after seeing their YouTube videos are usually the people who are really interested in the service the brand is offering. Some essentials for making the best video contents are- The video should be representing the brand. Shoot for both long and short formats, from 6-second videos to documentary films, and all the things in between. Videos should be responsive to both mobile and desktop displays. Make it shareable across social platforms like Facebook, Instagram, and Snapchat. Content should be made, keeping your primary target audience in mind. Advertising- Organic means to capture audiences will limit your potential, and your customers might go somewhere else if you are not using your advertising options adequately enough. Using Google Adwords is one of the most effective ways to drive people in your search. Google processes 40,000 searches every second, and the basis of the results are a lot of factors that include relevancy, brand popularity, and content. Advertising your search pages through Google Adwords is essential to drive that traffic.Getting customers organically might take a lot of time, and will still not guarantee good visibility. Running paid campaigns will help you get the traffic according to your budget as PPC gives you the option to pay only when somebody actually clicks on your search snippet and gets redirected to your website.You can set. PPC charges according to your budget, and Google will serve your campaigns accordingly. With the world going digital, almost everybody you know is on some or other social media channel, and using social media platforms for your paid campaigns will boost your reach and help you generate a quality amount of traffic on your website. Popular social media platforms like Facebook, Instagram, and Linkedin have more than 1.5billion users on their platform with different demographic sets. Social media advertising gives you the luxury of distributing your ads among the relevant audience sets on their ad manager's panel wherein you can choose your target audience depending on various factors, which includes age, gender, location, interests, professional status, and even their mobile devices. Running digital campaigns also gives you a lot of insight about the audience interested in your brand, which will help you devise your further strategies and remarketing plans.On-Page Content Management - One area of attention is designing good content on the website and focusing on the customer's user experience. Optimizing content and using a lot of paid media might bring you the good size of relevant audience, but it would again be of no use if they have trouble finding what they are looking for. Just bringing in people through robust SEO strategies would not help increase revenue if the interface is not up to the mark.Content Management on the website is essential for enriched user experience. Otherwise, it will just increase your expenses and will increase your bounce rate on search consoles. Using promotional banners, putting informative videos on the right places, link-locking the website throughout different webpages are some signs of proper content management, which increases the customer's overall experience on the site. Designing the Product - Product reviews and feedback are the basis of developing improvement strategies, and for making different products. Bringing customers on the website and selling them services would not serve all the purposes if the product itself isn't purchasable because of the quality and the price. Product reviews are read by new buyers, and based on that, they proceed and decide whether they should make a purchase or not. It's vital that brands focus on product features as well and improve the flaws. Conclusion There are a lot of technicalities involved when you are running through online sources of driving traffic on your website, and just optimizing your content according to search algorithms won't help. Making the website visible is essential, but the process takes a lot of time and doesn't guarantee success because of aggressive competition. Relying just on organic SEO would lead to slow growth, and it should be backed up by the elements mentioned above. ...
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How Push Notification Marketing Is Enhancing Lead Generation For Brands?
The first wave of change was witnessed by the firms and marketers in the form of the influx of the digital platform and now the digital platform has taken a turn which has made people shift from using desktops for accessing the internet to mobile phones. You must be aware of the fact that internet access through mobile phones has already surpassed that of desktop and because of this, the old marketing techniques are proving to be less effective. Now, if you want to stay relevant with your marketing efforts then you will have to incorporate new marketing miracles like push notification in your marketing strategy. In the modern era, push notification is proving to be the best tool for firms to target their audience since more than 52% of the mobile users have enabled some kind of push notification on their smartphones. And when you will consider the daily factor then you will realize that an average US citizen gets around 46 push notifications on a daily basis. We are now used to getting bombarded with information that reaches to us through selective filtering and the same push notification can prove to be a magic wand for lead generation as well. What are push notifications? Push notifications are basically a type of micro-message that keeps the customers engaged even after exiting the mobile application or website. Since the engagement rate on mobile is much higher than that of desktop, push notifications work better on it. If you will go by the data given by Statista then you will come to know that the mobile app market will reach around $188.9 billion by the end of 2022 and that promises the further growth of push notification. The relation between push notification and lead generation If you have started celebrating your success just because you made someone visit your website or download your app then you are setting the wrong tone of success. You should know that making someone visit your website or download your app is just half the journey. The real struggle begins when you will start trying to transform these visitors into leads. Well, at this point, push notification can prove to be a great tool. Most people will need more than one visit to your website or mobile app in order to enter your sales pipeline. This is why when a prospect will leave your website or doesn’t apply for registration on your mobile app then this can look like a loss but you will still have chances to convert these people into leads through push notifications. Push notifications can be used to trigger leads by every type of company. By combining push notifications with other marketing tactics like email marketing, you can improve your lead generation results. How push notification is improving lead generation for firms? Improved visibility Push notifications have higher visibility than most of the modern-day marketing tools like emails and messages. A push notification jostles down through the sound and noise while making it directly to the mobile screen of your audience. And as discussed at the outset of the article, more than half of smartphone users from all around the world have enabled push notification. This further improves the chances of your push notification being seen by the prospect. And higher visibility means that you will have a better lead generation opportunity. High level of personalization One of the most talked-about benefits of push notification is personalization. Most of the generic marketing tools like email marketing are now proving to be less effective since most of the customers are looking for a better experience and this can only be made possible through personalization. By using push notifications, you can give customers exactly what they are looking for and this is why the number of leads generated through push notifications will always be higher. Localization If you want to improve the effectiveness of your push notification and improve your lead generation outcomes then you can localize your push notifications. By taking advantage of the location settings, you can know where your prospects go, how long they stay at certain places, and even know when they are most active on your mobile application. And since localized push notifications or any other type of notification have 50% higher chances of being opened, you can use it to streamline your current push notification strategy in order to generate quality leads. Seamless integration In order to make push notification an important part of your marketing strategy and lead generation strategy, you will never have to kick out all your existing plans since integrating push notification in your already existing lead generation strategy is very easy. Instead of overlapping with the existing lead generation tactics, push notifications will further align with the other marketing strategies and improve the overall result. Even a little bit of changes can improve your push notification strategy by many folds. Data driven marketing Just like all the existing marketing strategies that you use in your firm, even push notifications need to go through proper testing and analysis. But the good news is doing A/B testing on different images, text and other types of content for push notification is very easy and by filtering out the less effective options, you can start working on the best strategy for push notifications. You should also know that push notifications that go through A/B testing have 10% higher chances of being opened. Source: Unsplash Things to keep in mind while using push notification Understanding what people want You will need to begin with understanding who your audience is and what they are looking for because you can’t go on sending random notifications to everyone as this will decrease the effectiveness of your strategy. Understanding when people want it You will also have to choose the best time to send push notifications to your prospects. If you will send notifications to the people at 3 AM in the morning then your reach will be less than even postcards. The importance of the message You should never forget geo-targeting while sending push notifications as this will improve the level of personalization of your push notifications and its chances of being opened will surely increase. Keep tabs on analytics and engagement stats If you have the data related to the user activity and action then you will need to use it in order to improve the open rates and visibility of your push notification. Working on the same push notification strategy without getting results is not an ideal approach. Some push notification ideas New offers or discounts Whenever a new offer or discount is available on the products you are selling, you can use push notifications to inform your customers. Availability or out of stock products If your prospect has kept some items in their cart and if it goes out of stock then you can use push notification in this case also. You can also use push notifications when the product becomes available again. Membership plan In order to convert the prospects into leads, you can send them membership plans and benefits in the form of push notifications as this proves to be highly effective. Breaking news If you are running a magazine or news based app then you can lure the prospects to your app by giving them regular push notifications regarding breaking news. Lead generation is one of the most crucial aspects of any marketing strategy and this is why instead of only relying on legacy marketing tactics for generating leads, you should start using push notifications to target the prospects and convert them into leads without making them irritated. Even incorporating push notification with your existing marketing strategy is very easy and this is what makes it more effective and easy to use. Now, if you are looking for someone to help you incorporate push notification marketing in your existing marketing strategy or build a push-based marketing campaign, Saffron Edge is your cue. With our elaborate experience and technical expertise, we can help you scale the heights you desire. ...
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