10 Best SEO Tools Every Webmaster Should Know!
Aug 20, 2018
Aug 20, 2018
10 min read
10 min read
Every webmaster wants to get on the top of Google, but actually getting there is no walk in the park.
You'll have to take care of each and every aspect of SEO to crack it - backlinks, meta descriptions, content quality, keywords and 200+ other factors that Google looks for on a webpage to rank it on SERPs.
And taking care of optimizing all your webpages for all these factors can get a bit difficult for webmasters. Luckily, there are tools out there that can help you supercharge all your SEO efforts in a breeze. We actively use the helpful SEO tools we are about to tell you to provide unmatched SEO services to all our clients and drive massive search engine visibility and eventually, traffic to them.
So, here we go -
1. Screaming Frog
We are hardcore fans of Screaming Frog and have been using this tool since we started offering search engine optimization services in 2009.
This tool scans your website like search engines scan the web and will tell you everything wrong about your website that is not chiming well with Google. It checks your website for a lot of things including meta descriptions, meta tags, duplicate content, broken redirects, robots.txt and a lot of other technical things.
So, If you are looking to conduct a full SEO audit for a website, Screaming Frog is your go-to tool.
2. Yoast SEO
If your website runs on wordpress, you must be aware of this killer SEO tool, if not, you should install it as soon as possible!
Yoast SEO comes as a plugin extension for wordpress websites and is an all-round SEO tool that helps webmasters with optimizing their meta titles & descriptions, keywords, urls, XML sitemaps, duplicacy of content, redirections and content readability amongst other things.
It's free but if you need some extra functionality, there's a pro (paid) version available as well that you can opt for more SEO benefits.
3. Bright Local
Bright Local is just like screaming frog but this tool allows you to monitor and update your local citations across the web as well. Great tool to stay on top of Local SEO.
4. W3C Validator
When it comes to SEO, the way your website is written can sometimes make all the difference.
Properly validating your website code for SEO using a tool like W3C Validator can bring to light some problems with your website code that you didn't even know existed in the first place.
You'll need to sit with your developer on this one. If you don't have one, use our help.
5. Barracuda Panguin
If you think your website is hit with a Google penalty, Panguin will help you make sure that your website is indeed hit with a google penalty (Penguin, Panda and the likes) or not and help you get to the bottom of it.
6. GT Metrix
The time your website takes to load is vital in determining it's search engine ranking. GT Metrix is a tool that will pin-point everything wrong on your website that is hampering its performance and will provide quick solutions to fix the issues as soon as possible.
7. SEMrush
No other tool will help you better with keyword research than SEMrush. Other than that, this tool will also help you monitor and analyze your website traffic, targeted keywords, backlink profile, website content and also gives you a sneak peek of your competitors' backlink profile and the keywords they are targeting.
Moreover, you can also conduct a sitewide audit with their new free SEO site audit tool.
8. Citation Labs' Broken Link Builder
Working on securing broken links from the web is a great way to strengthen your own backlink profile but can be a bit extensive as finding and securing broken links all over the web is no easy task.
Citation Labs' Broken Link Builder simplifies this manual and cumbersome process as it shows you every broken link there is on the web for a specific keyword.
At Saffron Edge we use the same techniques to find out and create links for all the broken links for our clients.
9. Ninja Outreach
Ninja Outreach makes reaching out to influencers a piece of cake. It is a tool that connects influencers with bloggers for easy collaborations. You can easily search for influencers in your industry and have a look at their platform specific following at a glance with the help of this powerful tool.
Also, the tool provides ready-made messaging templates to reach out to influencers in a jiffy.
10. Google Mobile Friendly Test
After Google rolled out the mobile-first indexing algorithm, getting a mobile website for your desktop website, if you didn't have one already, became a priority. After the update, mobile friendliness became a detrimental factor in assigning search engine rankings to websites.
To help webmasters, Google created their own tool to make sure that webmasters complied to all the mobile website best practices there are and provided a seamless user experience to their mobile users. The tool weeds out and highlights every problem there is with your website that is hurting it's mobile accessibility.
Are these tools the only ones out there? No way, there are literally thousands of tools out there that can help you with the above mentioned aspects of SEO. By actively making use of these tools you will be able to keep track of everything SEO related happening with your website and will help you stay on top of everything and gain better search engine rankings over-time.
SaaS Market Report: Trends, Insights, and Analysis
The worldwide Software as a Service (SaaS) industry has grown significantly, reaching USD 261.15 billion in 2022, and is predicted to increase at a CAGR of 13.7% between 2023 and 2030. This disruptive cloud-based service has transformed the landscape of software deployment, driven by reasons like increased public cloud use, a shift away from on-premises approaches, and an increase in demand for smart devices. This blog will explore the SaaS market's trends, implications, and prospects, including the pivotal role of SaaS marketing budget allocation in driving growth and market penetration. Market Overview: The SaaS market, valued at USD 261.15 billion in 2022, is expected to witness robust growth, driven by the increasing adoption of public cloud services across enterprises. The transition from on-premises software deployment to the SaaS model is fueled by cost-effectiveness and scalability. However, concerns regarding data privacy and security in the public cloud remain challenges for market growth. The transition from on-premises software deployment to the SaaS marketing model is fueled by cost-effectiveness and scalability. However, concerns regarding data privacy and security in the public cloud remain challenges for market growth. Key Trends Driving SaaS Adoption: Pandemic-Driven SaaS Growth: The COVID-19 pandemic had a significant beneficial influence on the SaaS market, as businesses sought cloud software solutions during lockdowns. The broad usage of cloud platforms, particularly SaaS, proved critical for businesses to continue operations throughout the pandemic, fueling market development. Increased dependence on public cloud services for remote work has boosted SaaS usage worldwide. Mobile SaaS and App-Based Solutions: As smartphones become more ubiquitous, organizations are increasing their investment in mobile SaaS and app-based solutions. Smartphone-based document accessibility and synchronization allow users to access information from anywhere. The trend is encouraging organizations to invest in mobile-centric SaaS solutions to address the needs of an increasingly mobile workforce. Rise of Sophisticated SaaS in Verticals: The SaaS market has seen an increase in sophisticated solutions geared toward certain verticals. The growth of online work and digital demands in a variety of industries, including education, retail e-commerce, supply chain management, office automation, and electronic contracts, has increased the demand for specialized SaaS apps. This trend underlines SaaS' flexibility and applicability across sectors. Enterprise customers Prioritize SaaS Solutions: Enterprise customers choose SaaS solutions that improve customer service and streamline operations. For example, ERP suppliers in e-commerce retail aid organizations in creating member management systems, and marketing SaaS suppliers support online marketing and catering. SaaS companies assist offline eateries in developing contactless ordering systems. The fundamental qualities of SaaS technology are flexibility, scalability, dependability, and agility driving its adoption across various enterprise functions. Growing Investments in Mobile SaaS: Businesses are boosting their investments in mobile SaaS and app-based solutions, realizing the importance of smartphones in people's lives. The capacity to access information, synchronize, update, and manage documents via smartphone is driving enterprises to adopt mobile-centric SaaS solutions. This tendency is consistent with the changing work landscape, where mobility is a critical aspect in ensuring smooth corporate operations. Security Concerns and Collaborative Solutions: Security concerns about public cloud services have spurred collaborative initiatives to improve SaaS security. Partnerships and partnerships, like AppOmni's integration with Veeva Systems, demonstrate a dedication to tackling security issues. The emphasis on comprehensive threat detection and configuration management represents the industry's commitment to maintaining data privacy and security, which fosters user trust. Market Dynamics: The dynamics of the SaaS market are shaped by the increasing capabilities of mobile devices, the impact of the COVID-19 pandemic on remote work, and the continuous development of online labor. The flexibility, scalability, reliability, and agility offered by SaaS technology drive its adoption across various industries, including education, retail e-commerce, supply chain management, office automation, and electronic contracts. Components Driving Market Growth: 1. Software Segment Leadership: In 2022, the software segment led the market, accounting for over 84% of the total revenue share. The pandemic-driven trends in remote work and flexible arrangements have fueled the adoption of SaaS marketing strategy, including tools for project management, video conferencing, and cloud storage. 2. Services Systems Growth: The services segment is expected to grow significantly, focusing on customer experience, security, and compliance. SaaS providers are investing in customer support options such as chatbots and modular solutions to meet diverse business needs. Ada's generative AI capability is an example of advancements in conversational AI. Deployment Insights: 1. Private Cloud Dominance: The private cloud segment held the largest revenue share of over 43% in 2022. The combination of SaaS application deployment with a private cloud infrastructure offers organizations greater control, security, and performance over their data. 2. Hybrid Cloud Growth: The hybrid cloud segment is predicted to witness significant growth, driven by the demand for industry-specific SaaS applications tailored to healthcare, finance, and education. This customization meets specific industry regulations and needs. Enterprise-Size Perspectives: 1. Large Enterprises Leadership: Large enterprises led the market in 2022, contributing to over 60% of the global revenue share. The benefits of cost-effectiveness, scalability, and flexibility drive the adoption of SaaS solutions in large enterprises. Implementing an effective SaaS marketing mix is crucial for maintaining market leadership and capitalizing on these advantages. 2. SMEs Significance: Small and medium enterprises (SMEs) are expected to grow significantly, leveraging the on-demand consumption model of SaaS for cost-effectiveness, accessibility, and scalability. SaaS enables SMEs to compete effectively, increase productivity, and drive growth. Application Insights: 1. Diverse Applications Leadership: The 'Others' segment, including supply chain management, security as a service, AI as a service, IoT as a service, edge computing, unified communications, and operations management, held the largest revenue share of over 42% in 2022. 2. Collaboration Growth: The content, collaboration, and communication segment are projected to witness significant growth. SaaS collaboration platforms, integrating various tools such as video conferencing, instant messaging, document sharing, and project management, are becoming popular. Industry Perspectives: 1. BFSI Dominance: The 'Others' segment, including the automobile and media & entertainment industries, led the market in 2022, accounting for over 38% share. The BFSI segment contributed over 24% share, driven by digital transformations and the popularity of cloud-based core banking solutions. A winning SaaS marketing team can capitalize on this trend for B2B clients in the BFSI sector, leveraging the demand for digital solutions and emphasizing the benefits of cloud-based technologies. 2. Education Sector Growth: The education segment is estimated to grow significantly, with the increasing popularity of Learning Management Systems (LMS) software and SaaS solutions in Canva and Blackboard, Inc. These solutions enhance educational outcomes and reduce administrative burdens. Regional Insights: 1. North America's Prowess: North America dominated the market in 2022, with the U.S. contributing over 44% share. Well-established market players developed IT infrastructure, and significant investments in cloud infrastructure contribute to North America's leadership. A SaaS marketing strategy B2B target at clients in North America can further solidify market dominance, leveraging the region's advanced IT infrastructure and technological readiness. 2. Asia Pacific's Rising CAGR: The Asia Pacific region is anticipated to register the fastest CAGR over the forecast period. Countries like China and India, with growing demand for outsourcing cloud-based software among SMEs, are driving the region's SaaS market. Key Companies and Market Share: Adobe Inc., Microsoft, Alibaba Cloud, IBM, Google LLC, Salesforce, Inc., Oracle, SAP SE, Rackspace Technology, Inc., VMware Inc., IONOS Cloud Inc., Cisco Systems, Inc., Atlassian, and ServiceNow are among the world's leading Software as a Service (SaaS) providers. These organizations remain competitive by emphasizing innovations in cloud services and growing their footprint in unexplored markets. Their drive to introduce cutting-edge products and services reflects the ever-changing SaaS environment. As industry leaders, these companies play a critical role in setting the worldwide trajectory of SaaS adoption, adapting to changing business demands, and driving continuing digital transformation across several industries. Conclusion The worldwide Software as a Service (SaaS) industry is seeing rapid expansion, owing to important trends such as the acceleration of remote work, the empowering of mobile devices, and the growing acceptance of CRM SaaS solutions. These trends are reshaping the Saas marketing customer journey and are creating opportunities for Saas marketing agencies to leverage. The market dynamics are determined by the flexibility and scalability provided by SaaS technology. Large organizations embrace multi-cloud and hybrid-cloud strategies, whereas SMEs use SaaS's on-demand consumption model to gain a competitive advantage. Despite security worries about public cloud services, cooperation and innovations improve SaaS security safeguards. The dominance of the private cloud deployment strategy, the expansion of SMEs, and the broad range of SaaS applications across sectors all have an impact on market dynamics.The SaaS market is expected to grow more in the next years, owing to technical improvements, increased investment, and a worldwide need for effective, scalable, and adaptable software solutions. As the industry evolves, firms and enterprises will navigate the SaaS ecosystem, partnering with the top SaaS marketing agency to utilize innovative software solutions that streamline operations, boost productivity, and align with evolving market demands. ...
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Five Key Things DTC Brands Must Consider For Building A Successful Subscriptions Program
Today, retail and wholesale businesses are trying to reach out to more consumers and get more people to buy their products in this fast-paced world. While retail and wholesale stores still exist, many users and consumers have moved towards purchasing online products and services. Technology has grown to where stores provide various options and products on their websites or mobile or web applications. Businesses have increasingly been moving towards setting up their digital platforms and using digital devices and social media platforms as much as possible to reach out to more clients and set up a broader consumer base. Source: Pexels While many businesses sell to businesses, businesses also directly sell to consumers. Businesses can now directly reach customers and eliminate the middleman. It helps both the companies and the clients since it increases the profits and decreases the expenses of the customers. Businesses use virtual digital platforms and various digital tools to reach the target audience and even keep data of their purchases to serve their clients better. Hence, many businesses have become direct-to-consumer brands, selling directly to end consumers. By becoming direct to consumer brands, businesses eliminate the middleman and take all the sales, advertising, marketing, costs, revenue, and profits on themselves. It increases the businesses' profits, enhances clients' customer experience, and even sets better relationships between consumers and companies. Let’s understand how DTC brands can implement a successful subscription plan. It is essential to understand what direct-to-consumer brands are and how they work. What are direct-to-consumer brands? Direct-to-consumer brands are companies or organizations that sell directly to end-users or the final user of any product or service. These direct-to-consumer brands can be consumer product businesses, service providers, huge companies, or even individuals selling something or the other for the users. Direct to consumer brands are meant to sell to the final consumers, and the products or services are not meant to be sold further. 1. They save costs of maintaining warehouses Direct-to-consumer brands mostly have their websites or mobile or web applications to buy the products directly. These brands eliminate the middleman of all kinds and instantly serve the needs of a consumer to maximize their profits. With the intermediaries gone, selling through online platforms saves on the costs of maintaining an instant warehouse and a fully loaded store. 2. All mediators are eliminated from the chain Direct to consumer brands directly sell to customers by removing all the intermediaries between a business and its final users. It benefits both – the users and the company – because the business can earn a high profit by removing mediators. On the other hand, consumers can buy products at lower costs since the middleman's gain is not more included in the sale of the product. 3. They offer a seamless shopping experience Direct to consumer brands are at a great advantage since most people buy products online. Be it the younger or, the older generation, everyone has begun to shop for most things online because of how convenient and easy it is. It is a vast opportunity for Direct to consumer brands to sell their products directly to the final customers through their websites or applications. Source: Pexels 4. They offer better discounts and deals Direct to Consumer brands have more room and budget to provide discounts and other offers to the customers. It attracts more and more users to buy a product and keeps competitors on their toes. With no intermediary in between, Direct to Consumer brands can easily offer discounts and coupon codes, and keeping their profit aside, DTC brands can easily offer competitive pricing to customers. 5. DTC brands have more control over their business Direct to Consumer brands have complete control over everything in selling directly to the customers. That includes making their advertising, marketing, cost-cutting, revenue-making, and all other decisions. Direct to Consumer brands also have complete freedom to make creative or any other changes in their advertisements or marketing techniques. These brands can try different things out and then choose the one that suits their brand's image the most. By switching to the Direct to Consumer business model, businesses have many more clients and users than ever before. Direct to Consumer brands can easily target a specific audience through various digital mediums and online platforms and convert customers. Direct to Consumer brands also have immense opportunities to convert customers and create their loyal client base. With the right content, website elements, and products, Direct to Consumer brands can easily attract more and more users every day and earn more profits. Five Key Things DTC Brands Must Consider For Building A Successful Subscriptions Program Direct to Consumer brands have increasingly been moving towards building a subscription plan. In fact, after the pandemic, it has become even more critical to get a subscription plan. With a subscription model, the lifetime value of customers is also increased. The subscription model also offers higher margins for Direct to Consumer brands to operate within. Source: Pexels By offering a subscription model, Direct to Consumer brands can provide users with various shopping experiences and choices. It also makes it extremely easy for businesses to keep track of demands through these subscription models. Five major things that businesses need to keep in mind while developing a successful subscription program are: Before building a subscription plan, businesses should ensure that they sell only one product or one single range of products. This way, it becomes effortless for companies to keep track of their subscribed users. It also becomes elementary for businesses to seek feedback on just one product from users. It also helps Direct to Consumer brands to ensure the availability of a product and collect data on the purchases made by clients. Not just that, but Direct to Consumer brands selling one product can quickly become the best in the business and become known as the king in the industry. It is essential to ensure that your product is such that it is relevant to be subscribed to. Subscription should be provided on a recurring event or keeps happening or updating every month. It doesn't make sense to offer a subscription model that either doesn't offer anything new or doesn't get updated. When Direct to Consumer brands offer a subscription program, they should ensure that the dates for subscribing vary. It means that the users choose how often they wish to receive your subscription package or how long they want to be subscribed to you. While keeping your target audience in mind, these choices should be made and should be plenty. Also, users should choose to make adjustments to their subscription programs at any point in time. Direct Consumer brands should also focus on delivering a more incredible and better customer experience to the subscribed users than to unsubscribed users. The customers should receive a better consumer experience and should want to keep subscribing to you because of the quality of your product. Direct to Consumer brands that make subscriptions extremely easy to cancel are known to do a lot better than those who make it difficult on the users. It should be effortless for your customers to cancel their subscriptions at any time without any hassle. We help Direct to Consumer brands in building a successful online presence. Our team of marketers and online experts understand your target audience and work towards increasing your business's profits and delivering a good consumer experience. Contact us today! ...
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ABM best practices for your SaaS business
In the consistently developing scene of B2B promoting, Account based Marketing (ABM) has arisen as a progressive power, furnishing associations with a key and customized way to deal with connecting high-esteem accounts. When marketers prioritized quality of leads over quantity, 73% of them reported a rise in average deal size specifically in ABM accounts. This exhaustive aid expects to dive deeply into the complexities of b2b ABM, covering all that from establishing the groundwork by understanding the essentials to executing demonstrated strategies and following an extensive ABM system. Whether you're in SaaS email marketing or other industries, the principles of ABM can be applied to enhance your approach and build meaningful connections with your target accounts. Understanding Account-based Marketing At its center, Account-based Marketing is an essential methodology that includes fitting promoting endeavors to explicit high-esteem accounts distinguished as ideal clients. This requests a consistent joint effort among Marketing and outreach groups to target and market straightforwardly to individual associations that align with the Ideal Client Profile (ICP). Three types of ABM: Coordinated (Key ABM): This approach targets solitary, high-esteem accounts with profoundly customized commitment, zeroing in on building profound associations with key leaders. The degree of customization in this kind of ABM framework is concentrated, requiring careful comprehension of the objective record's trouble spots and extraordinary difficulties. One-to-Few: Targets lower-level Accounts with comparable difficulties, considering productive customization of effort to shared qualities. While not quite so separately customized as balanced, this approach actually guarantees an elevated degree of personalization for improved significance. One-to-Many (Automatic ABM): Targets bigger gatherings given general measures, like size or industry, while simultaneously consolidating customization to catch a more extensive market portion. This sort of ABM is more versatile, making it reasonable for contacting a more extensive crowd while keeping a level of personalization. The Three Mainstays of ABM: Focusing on: Transforming the customary promoting channel, ABM accentuates explicit high-esteem accounts. Fostering a profound comprehension of the Ideal Client Profile (ICP) is significant for exact focusing on. The utilization of cutting-edge information investigation and prescient demonstrating upgrades the precision of focusing on endeavors. Content: Personalization is at the core of ABM, requesting content and informing custom fitted to every individual record. Making customized content, including messages, contextual analyses, and online courses, becomes basic to upgrade importance and reverberation. Congruity: ABM is certainly not an oddball crusade however a ceaseless course of supporting and keeping up with associations with target accounts. Laying out standard touchpoints, customized subsequent meet-ups, and progressing commitment is imperative for building trust over the long haul. Advantages of ABM: According to a study, the implementation of ABM has allowed 75% of B2B marketers to connect with the appropriate buyers at an earlier stage in their buying journey. The measurements say a lot about the effect of ABM on B2B promotion: 87% of B2B advertisers guarantee higher returns for money invested with ABM. Organizations utilizing ABM witness a 171% more prominent typical yearly agreement esteem. A mind-boggling 96% of advertisers attest that ABM decidedly impacts their prosperity. 60% of ABM clients report expanded income in an extended time of execution. Best Practices for Account-based marketing: Tailor Content Points: Making content given target account problem areas and necessities guarantees quick significance. Zeroing in on unambiguous difficulties catches consideration and shows the offer all the more. Cut up Your Information: Reusing unique information like saas marketing case studies to fit it into designated accounts improves the personalization of effort endeavors. Portioning and repackaging insights well-defined for enterprises, sizes, or development levels further refine the customization. Use Video to Stick Out: Customized video messages have been demonstrated to improve commitment essentially. Using video in email crusades, screen share recordings, and customized recordings adds a redid contact to correspondence procedures. Separate Client Tributes: Modifying client tributes to align with designated accounts' difficulties and objectives adds validity. Making a library of miniature tributes custom-fitted for various market portions upgrades flexibility. Record Explainer and Thought Administration Recordings: Building a library of video content explicitly intended for ABM crusades is an essential move. Explainer recordings address client questions, while thought initiative recordings add to laying out major areas of strength for a presence. Exceed everyone's expectations with IRL Gifts: Sending actual gifts to possibilities acquaints an individual touch with the commitment cycle. Exploring and customizing gifts in light of prospect inclinations exhibits a certifiable interest in building a relationship. Target Key Accounts with Advanced Promotions: Computerized promotions assume an urgent part in upgrading inclusion and permeability. Estimating results and following adequacy are fundamental for refining strategies and streamlining future missions. Implementing technical SEO for SaaS into your ABM strategy can enhance visibility and optimize engagement for targeted accounts. ABM Structure: Marketing Deals Arrangement: Guaranteeing a consistent change among Marketing and deals exercises is basic for ABM achievement. Settlement on asset allotment, jobs, obligations, and achievement measurements encourages compelling joint effort. Account Capability: The formation of an Ideal Client Profile (ICP) is a basic move toward distinguishing high-esteem accounts. Factors, for example, financials, versatility, and cutthroat scene add to compelling record capability. Go-to-Market Approach: Delineating the client excursion and deals process helps in recognizing touchpoints for customized commitment. Recognizing areas of progress adds to making a profoundly customized and significant purchasing experience. Utilizing Plan Information to Improve ABM: Utilizing plan information gives continuous experiences into client conduct, empowering associations to adjust methodologies given the most recent patterns and interests, particularly in SaaS account management. Adjusting Measurements to Partner Needs: Adjusting measurements to the needs of partners guarantees viable correspondence of the outcome of ABM programs. Getting continuous help turns out to be more feasible when the effect of ABM lines up with more extensive authoritative objectives. Conclusion: Account-based Marketing arises as a strong and key system for B2B associations looking to improve commitment with high-esteem accounts. Organizations can open the maximum capacity of customized Marketing by thoroughly figuring out the three mainstays of ABM, executing demonstrated strategies, and sticking to a very organized ABM structure. The essential mix of focusing on, satisfied customization and congruency guarantees a viable methodology, eventually prompting higher return on initial capital investment and expanded income. Embracing ABM isn't just a pattern in B2B Marketing but a need to remain ahead in the cutthroat scene and manufacture significant, enduring associations with key Accounts. When exploring ABM strategies, it's essential to consider collaborations with the best SEO SaaS companies for optimal results. ...
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