12 ways a VMO can help plan marketing strategies for your healthcare brand
Jan 04, 2021
10 min read
Table of contents
- Advice on service branding
- Evaluate patient experience
- Build a responsive content plan
- Optimize website/apps in line with prospective searches
- Utilize PPC or Display ads
- Help leverage social media platforms
- Follow up on patient feedback and regulate strategies
- Help leverage traditional media
- Entail doctor referrals, testimonials, and such in a marketing plan
- Help become an authority in dental space
- Track marketing strategy
- Regularly audit the progress
Each and every business is being subjected to varied problems in today’s depressed economy and these problems can be related to marketing, communication, customer relationships, and many other aspects of the business. Well, in such a situation, the first thought that pops into the mind of most of the business owners is how it will affect their overall brand and what will be the impact of these small problems on the short-term goals. Well, the same goes for healthcare firms as well including the dental healthcare sector.
Building a strong brand in the dental healthcare sector is extremely crucial in today’s competitive landscape. There might not be very complicated procedures and services entailed in the dental healthcare sector but still, people are extremely discerning and specific when it comes to choosing any type of healthcare service.
If you are struggling to build a strong brand and not able to get palpable results from your efforts then the one thing that can help you stay afloat is a VMO. An expert, experienced, and specialized VMO can help you in planning marketing strategies for your dental healthcare brand in various ways. Let’s take a look at how VMOs can be of help-
Advice on service branding
A VMO will make you realize that building a service brand in the dental industry is not restricted to putting a big logo on the high traffic roads and making people realize that you are offering dental services at low prices. This is just the tip of the iceberg. Service branding is everything that you are offering to the customers and a VMO will advise you on all those aspects. From how your front desk executives communicate with the patients to how to reduce the waiting time, a VMO will help you in many ways.
Evaluate patient experience
The experience of the patients is crucial in every industry and when it comes to a service-based industry like dental services, keeping tabs on the patient’s experience will become a matter of paramount importance. Right from seeing your Ad on a social media site to sitting on the chair in your clinic, all this will contribute to the overall experience of the patient and a VMO will use various methods to know what the patient feels about the clinic and its service. This will help you in making the right changes in your approach.
Build a responsive content plan
Responsive content is basically designed to suit the individual needs of every site visitor and this means that different users will see different content on the basis of their location, uses, and device they use for visiting your website. Such type of individual content based plan will help you in serving the patient’s needs in a much better way and this is what a VMO will advise you on.
Optimize website/apps in line with prospective searches
If your customers search for ‘cheapest dental services’ and you are trying to rank your website in line with ‘famous dental services’, you will never be able to drive relevant traffic to your dental service website. But when you start working with a VMO, they will not just rank your website on the top but they will optimize your app and website on the basis of the prospective searches. This will help your website and app to rank for the right keyword that is being used by the patients or their family members.
Utilize PPC or Display ads
It’s true that there are many ways you can advertise your brand for free on the digital platforms but the right way to do it is through PPC ads. PPC ads are one of the most dominant forms of marketing and a VMO has specialization in using PPC ads for driving traffic to your website and making more people aware of your dental services. From paying only when people click on your ad to being immune to SEO changes, a PPC ad used by a VMO can benefit your brand in many ways.
Help leverage social media platforms
A VMO will have good command over different types of social media platforms and this is why they will be able to use most of the social media platforms for improving your digital presence. From Facebook ad campaigns to building a community, social media will be used by a VMO in many different ways, and all of this under an economical marketing budget.
Follow up on patient feedback and regulate strategies
If you are still not asking your patients about how they felt about the services offered by you, you are missing out on a big opportunity for improvement. A VMO will first start a follow up on patient feedback and will build different strategies in line with the same. A VMO will regulate them after analyzing the feedback from the patients and help you to optimize your services.
Help leverage traditional media
There are many dental clinics that have completely forgotten about the use of traditional media because the current landscape of digital platforms is overshadowing it. But a good VMO working for your dental services will never let you miss on the big opportunity created by traditional media. Radio, television, print media, billboards, cold calling, door to door calling, each and every type of traditional marketing technique will be analyzed by the VMO and then some of the best ones will be chosen for marketing your dental services.
Entail doctor referrals, testimonials, and such in a marketing plan
Incorporating doctor referrals and testimonials in the marketing plan can help you in building a reputed brand. This way you will be able to establish yourself as a trustworthy brand in the dental industry. VMOs specialized in the healthcare sector know the value of trust and that’s why they collect positive responses like testimonials and incorporate them in the marketing plan to get better results and build a more reputed brand.
Help become an authority in dental space
You might be highly educated, experienced, and trusted by many patients in the healthcare sector but have you ever thought of becoming an authority in the dental space? The easiest part is becoming an expert but the hardest part is being recognized and this is where a VMO will help you get. A VMO will allow you to focus on your expertise and will help you in listing what you are really good at. From writing an article to giving speeches, from listing yourself in directories to positioning yourself as an expert, there will be many ways a VMO will help you in making you an authority.
Track marketing strategy
VMOs will not just build a marketing strategy for your dental services, launch it, and then forget about it. They will keep track of all the marketing strategies so that they can understand their effectiveness instead of just making new strategies one after another. From Google Analytics to competitive analysis tools, there will be many different ways a VMO will keep track of the marketing strategies built by his team.
Regularly audit the progress
With the help of a marketing auditing process, a VMO will be able to not only analyze but also evaluate the marketing strategies, goals, results, and process. By using a well-built marketing audit process, the VMO will be able to keep tabs on the progress of the different strategies. This will help the VMO in reducing unnecessary marketing expenses and with minimal use of resources, you will get effective results.
The dental industry is one of those industries in the healthcare sector that is facing a high competition rate at the moment and in such a situation, you can’t compromise on patient experience, marketing strategies, and progress. Well, working along with a VMO is the smartest thing that you can do to improve all the above-mentioned aspects of your dental services. Connect with our seasoned executives who specialize in healthcare marketing and get yourself a competent VMO now. Saffron Edge specialises in healthcare marketing and has an elaborate experience of over 12 years serving clients in the same domain.
How to develop a personal brand when you are a startup
The influx of digitization and the proliferation of globalization might have made it very easy for entrepreneurs to enter an industry as having a brick and mortar shop is no more necessary. But there are many challenges you will have to face if you are a startup in the modern era, and this is why you will have to adopt various ways to level the playing field and fuel the growth of your business. Building a personal brand is one of those ways. The need to build a personal brand for startups has never been more critical than today. We live in a world of social media and the internet where anyone can become an expert, build an audience base, and start attracting clients for their firms. And this is what most of the people are doing on the digital platform. A study conducted by Upwork shows that the number of freelancers is increasing at the rate of 3X every year. By the end of 2027, freelancers will be a big chunk of the overall workforce pie of the U.S. This clearly shows that more and more people are flocking to startups, and with more startups, the competition will reach to the neck-wrenching level. And in such situations, there is only one thing that will allow you to distinguish yourself from others, i.e., personal branding. Why will startups need to focus on personal branding? If you are commencing a business around your expertise, then building a personal brand comes as a default option, or we can say that it comes naturally to you. If you are your firm's face, creating your brand is the best thing you can do. Your company's brand sets you apart from other industry players and leaves a lasting impression in the minds of the customers who interact with your business. But if your business lacks a compelling personal brand for attracting the audience and giving them a unique experience, you will find yourself struggling to build a profitable and successful startup. Even if you are building a firm with its brand, you will still need to focus on personal branding. This is important because, in the modern era, people are more interested in being connected with a person rather than a company. Thus, even while building a broad audience for your brand, you will be enhancing your own company's exposure. You can take the example of Elon Musk, who has more Twitter followers on his personal account than all of his three companies. The same goes for Richard Branson (Virgin) and Gary Vaynerchuck (VaynerMedia). https://twitter.com/elonmusk The most unique ways to build your personal brand as a startup Understanding your true value Your value isn't determined by which company you work for or what your job role is. It is determined what you can bring on the table. You will need to be clear about what is the thing that you can offer in the best possible way and excel at it in each and every situation. In the corporate world, we always focus on finding a niche market and categorizing the target audience. It aids a firm in zeroing down the available list of potential customers and uses a better targeting approach. If you are not specific about the type of work you can do or what you are good at, then you will be lost in the crowd, and you will never be able to leave a lasting impression in your customers' minds. Simply build a value proposition around what you can do and what you have to offer the market. Building a personal image If your company's brand covers your image, you will never be able to come out of that cloak and create a particular image. Your image will indeed act as a springboard for your firm's success, and they both are correlated, but still, hiding behind the brand won't work while trying to build a personal image. There are various ways of building a personal image. You can start by only taking a professional headshot and using it at multiple digital platforms like Twitter, LinkedIn, and even in your company profile. In addition to this, you will need to cultivate an email signature that will be unique to you. The email signature will need your social media icons, contact information, the website address of your company, and professional headshot. Deliver on your value and get testimonials as a reward If you are the only one talking about your value, then there is something wrong with your personal branding strategy. Let other people talk about your importance as well because later on, these people will act as your brand ambassador, and they will influence others to join your audience base. One of the best ways to let other people talk about your values is by consistently delivering on your value and surpassing your target audience and customers' expectations. This will help you build a network of loyal brand ambassadors and thus be referred organically by them. You can also ask your professional network to give you testimonials and allow them to highlight what you are good at and how you are working to grow your startup. Work on your online presence Working on your online presence is the best thing that you can do to build an online presence. There are various tools out there that you can use to check your availability on a myriad of online platforms. You can begin your journey of building an online presence through LinkedIn as it is a professional platform that helps people connect with like-minded experts in their industry. But this doesn't mean that you should limit your online exposure to LinkedIn only. From Facebook to Twitter, all these social media platforms will enlarge your network and strengthen your personal branding efforts. In addition to this, make sure that your personal website, apart from your official business website, showcases all your attributes, achievements, contribution to the industry, and work. But make sure that the website you are using for personal branding is in sync with your company's brand. Don’t forget blogging For most digital marketers out there, blogging is the best way to build a brand, but it can prove to be a magic wand for building a personal brand. After ensuring that you have a seamless, enticing, and engaging website, you will need to master the art of increasing your blog audience. If you succeed in increasing the number of followers by blogging, you will be able to strengthen your personal brand. Some of the useful tips that you can use to build a personal brand through blogging:- Repurposing your articles and blogs Syndication of articles and blogs Joining like-minded online communities and sharing your content Equipping your blog with social sharing buttons. Writing content related to influencers and asking them to share your content. But make sure to post content regularly after building a large base of followers and make the most of the best SEO practices and catering your followers with what they are looking for. With personal brand building becoming an integral part of the overall business strategy for startups, you will need to start working on it without delay. In the end, you will be attracting more people towards your business and increasing your sales. At Saffron Edge, we work on your 360-degree branding and make sure you and your business have exponential growth and positive image throughout. ...
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6 Quick Tips Before You Go For A SEO Keyword Brainstorming Session
All your efforts should not be concentrated at just owning a website, but should rather be drawn to owning a highly successful website. And this can only be achieved when you consider the first things first. SEO Keyword is an essential part of website development and optimization. If your plan is to kickstart a web project, then consider taking a break to think about SEO before you proceed further. Things Like website Meta tags, Description, Keywords and responsive definition is relevant. And would work in relationship to enhance your site’s visibility in search results. In today’s guide, we shall discuss and focus in-depth into content optimization techniques through our websites. And some tips that aid effective keyword brainstorming session which includes Thinking of Keywords Best For Your Site Your SEO provider will recognize the most suitable key term for your site to target, in any case it is essential that you conceptualize a few topics and key term as a beginning stage for the supplier to work from as there possibly some particular commercial enterprises terms they could miss. Attempt to stay away from nonspecific (maybe a single word or perhaps 2 words) terms (not unless your site is an authority site). And recognize key terms that you would use to purchase your item/services. Maybe the key phrase is not really a phrase but rather an inquiry? Keep in mind individuals are getting more brilliant with their searches since they have come to realize Google can now comprehend their aims better. More so, individuals might need answers to their questions before they confer. On the off chance that you can be the source and answer to their questions there's a decent risk this will transform into the business. An extraordinary method for doing this is with a decent content marketing plan. Also consider equivalent words and variations of these key phrases. Think of The Targeted Customers Before embarking on a Keyword Brainstorming Session, do you think having customers wants incorporated into your plan is vital? Sure, this helps you to understand what really they want and how to come in from the other end. You may also be opportune to learn the related problems a good number of these hungry customers are facing. Think of The Search Terms A few select of internet marketers does not readily practice this technique, but nonetheless, it is very important in SEO Keyword brainstorming. Concentrate on knowing the keywords of concentration, the ones with high search volume, extract your specific keywords from there or rather compete for the same. Does Analytics Matter? Considering the presence of the Google analytics tool could mean a lot. Take Analytics show movement patterns and the demographics of individuals going by your site. In the event that you don't have Web Analytics, it's not very late! Google Analytics is free and can be set-up on a website in less than 60 minutes. Do You Have Marketing Budgets? Website improvement is a movement that requires successive upkeep to enhance and keep up hunt rankings. In the event that your financial plan is little, you might need to depend on extra backing from your in-house group. This may not cover costly SEO expenses, for example, Video Production, Animations, Infographic Creation and Graphic outline work for rivalries and so forth. Contemplate your financial plan arrangement. Remember The Technical Aspect Improving your site for the internet searchers will in all likelihood require a few changes to your website code, design and structure. Include an individual from your specialized group in the SEO meeting with the goal that you can find out what changes are likely and what changes are conceivable. ...
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Top WordPress Themes For Creating The Best Dental Websites
According to a study conducted in 2019, the global dental care market was worth 44.5 Billion dollars. Another survey published in 2019 said that there were 200,419 active dentists in the USA, so now you can have a rough idea about the number of dental websites in USA. Such colossal numbers signify a high demand for good oral care facilities. Thus, we can assume that an increase in the demand for overall dental care facilities means an increase in demand for online dental services. Hence, it is a highly viable option for dentists to promote their practices and services over the internet. There are paid and free WordPress themes for dental websites that can help a dental care business create rich, premium, user-friendly, and easily searchable websites. If you are looking for the best WordPress themes for dentists, then you have landed yourself in the right place! We have created a collection of top-notch WordPress themes that are highly suited for dental care practices. The below-mentioned WordPress dentist themes can help you launch your online dental practice with minimal effort. Many of these themes have more than one in-built website demos; the below-mentioned themes offer various templates that you can utilize in your inner web pages. With these themes, you can access a complete set of customizations, which shall give your website a personalized touch while maintaining the intuitiveness of your design. Some of the mentioned WordPress themes also allow dentists to incorporate an online appointment booking system or help them utilize online payment collection. In addition to that, if there are some missing features in your desired theme, you can use third-party WordPress plugins to implement them. You must also check the demos of the WordPress themes as they will give you a clear idea about your website's visual appearance. Let's look into the top WordPress themes that are highly suited for dental care businesses in 2021. Trending WordPress Themes For Developing The Best Dental Websites 1. ProDent: Create The Best Dental Websites! ProDent is one of the most popular WordPress themes that can help you develop ultra-modern websites for your dental clinic. Several dental marketing strategies recommend using the ProDent WordPress theme as it allows you to create stylish homepage designs. It offers you a re-built dentist website that helps you seamlessly launch your professional online business over the internet. The homepage designs offer a full-screen slideshow that provides tons of options for dental care businesses to feature their photos or images on their website. Visitors can scroll down and directly book an appointment. Hence, you don't have to worry about client acquisition; ProDent shall help you gather more potential clients. With this new theme, your visitors will be able to fill the appointment form quickly. With ProDent, you also have the option to display your contact number; therefore, a potential client can instantly call your clinic to book an appointment. Apart from all these features, you also have the option to highlight your best dental services; all credit goes to the feature grid available on the homepage. The ProDent website theme is packed with various other sections that are optional; since you have a wide range of options, you can create website elements as per your business needs. ProDent also offers rich and engaging homepage designs and multiple templates for your website's inner pages. More Info/ Download | View Demo 2. Dentalia: Stunning Websites For Dentists And Healthcare Services Dentalia is a dedicated WordPress theme for dental and medical practitioners that enables them to develop beautiful websites. Almost everyone from the healthcare field, who has an online business, can use this WordPress Theme. However, Dentalia can be the perfect option for dentists as it helps them align their critical practices with the homepage design. The homepage offers some trending web design trends, including various sections to showcase your services, animated slider along with full-width layout, etc. With Dentalia, you can customize almost every website element as per your requirements by using the control panel. You can develop unique color schemes, create multiple fonts, and choose from a diverse range of icons. You can also add appealing illustrations to your website that can make your website look very engaging. Check out the Dentalia demo to see its effectiveness. More Info/ Download | View Demo 3. MediClinic: The Multi-Purpose Medical WordPress Theme. Yes, MediClinic is a multi-purpose WordPress theme that offers impressive dental website demos too. You have an option to check out twelve website demos with great designs. It is a purpose-built dentist theme that allows you to import the entire website to your WordPress dental clinic website in some clicks. Once that is achieved, you need to replace the demo images and texts with your content. If you have a dedicated content marketing strategy, you can combine it with this theme to engage more visitors. With MediClinic, you also get tons of customizations that you can utilize with your content. It offers a variety of theme controls through which you can tweak the color palette of your website, the layout, font, etc. With the help of the theme control panel, you don't have to change the line of code. The MediClinic package also includes the premium Visual Composer, a page builder plugin that allows you to use your creative juices to create enticing page designs. You can also use this tool to curate any pre-built content. MediClinic offers you the option to develop web pages from the templates or use your creativity to develop one. All these premium features make this WordPress theme one of the most flexible WordPress themes of 2021. More Info/ Download | View Demo 4. Dentist WP: Build Professional, Modern Websites. Dentist WP is an excellent option for professionals who run an online dental clinic as it enables them to create modern website designs. Not just dentists but a diverse range of professionals from medical-related services can utilize this WordPress theme. No matter what specialization you belong to, Dentist WP allows you to use features that can make your website a sure shot success. You can check their main demo, which is set up especially for dentists to see how their website shall look with this WordPress theme. Once you decide on the theme, you can instantly import the primary demo content to your website; after that, you can replace it with your original content. Replacing texts, fonts, content, etc., is relatively easy on Dentist WP. Apart from this, you also have the option to create your website from scratch. You can choose a blank canvas to which you can add new templates. Hence, Dentist WP allows you to create a custom dental WordPress website. There are many features in the Dentist WP WordPress package; these include online booking and scheduling options, case study templates, image sliders, etc. These features can help you build credibility among new visitors because through these features. You can share your success stories, records, statistics, etc. You can also develop a different section to highlight your critical services. This particular theme also allows you to integrate Google Maps on your website that helps you in sharing your clinic's location with your customers. This addition can help you enhance your Google My Business strategy. Dentist WP is a popular choice among online dental services because it offers a complete mobile responsive design; hence, you can attract customers who use their mobile devices to book appointments. More Info/ Download | View Demo Takeaways The WordPress themes mentioned above can help you create a premium online presence, attract more clients, and gain more revenues. Today, many dental practitioners are garnering the returns from these WordPress themes; if you are a dental practitioner, then it's time for you to use one of them. Each of them has its specialty; it all depends on what you want from your website. If you are looking for a well-recognized agency that creates the best dental websites, Saffron Edge is the answer! At Saffron Edge, we deliver top-notch dental marketing solutions that can help you fetch more returns and more clients. Get in touch with us to see how you can expand your online reach and business. ...
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