3 Most Productive Social Media Optimization Tips You Don't Know
May 29, 2016
10 min read
Being a marketer, you must have heard this thing at least for once that “everybody is having their social media page, your company must also have one”. People do things just to follow the trend without having the idea whether it is going to benefit them or not, whether it is going to let you achieve your goals of joining that channel in the first place or not. Before joining the social media channels, a research and analysis is what works always- what we mean is that “knowing what everyone in your industry is doing on the social media channel”. An early research helps you know what’s working and what’s not- so you can develop your strategy without having to learn the hard way.
In this regard, Software Advice, a social CRM research firm, shares their early findings from the Social Media content optimization survey, a study conducted by the company on how marketers are making their content visible to social media users.
Social Media Optimization Tips You Probably Missed
The above talked about survey listed 7 tips for optimizing social media content, but three of them stand out as being very important: using images, videos, or photos, using hashtags and usernames, and targeting specific groups or users who are most likely to respond to the kind of products or service that you sell.
1. Using Photos, Videos and Images
As can be seen from the survey, using images and photos stands out as the best way to create engagement than with pictures.
In blog posts, it has been reported that images were found to increase engagement by 94%. That is exactly double the engagement an article without images gets. Both Facebook and Google+ were designed by their developers to include high-quality images in their recommended best practices.
For Facebook, you must use images that are at least 1200x630 pixels to generate great previews. Even Twitter has now included in-stream images. Well that’s that, but let’s have a look at why images and media are so important:
People don’t spend much time reading content on social media, hence the information that is mostly conveyed with images, catches the eyeballs. But things in regards to images that you need to be careful about are that social content with images of people got fewer user engagement in terms of likes, share and comments than posts with no people or with just a part of person. A study conducted by Taggs revealed that when Facebook users encounter a brand image or post of a product, lifestyle, or landscape without a person or just a part of it(hands, for instance), the user is better able to project himself into the image.
2. Use Hashtags and Usernames
A key to making your content visible to the public on social media, you need definitely need to use hashtags and usernames.
Concept of hashtags is familiar to many people but it also depends on how relevantly they use it in context of their content. In Twitter and Google+, they are required as keywords that ensure your posts are found by anyone using those search terms. Hashtags also provide users a way to communicate with one another in real time, especially on Twitter. Start following a Hashtag and any posts tagged with that hashtag shows up in your stream.
In Facebook however, hashtags are used to add depth and commentary to ordinary posts. Like this one:
This is more obvious to state that there will hardly be anyone who searches for keywords like: ”illtakeit” or “itfits”. These are more like commentary by a person. But what about people who are not searching and you want them to see your posts? For that, there’s usernames.
While using Facebook and Twitter, you can do this with an ”at” sign and the person’s user name. @ChristieMcgrath, for instance. This creates a tag to the user’s profile with that name. In Google+ you can do this by using a “plus” sign, like this: +ChristieMcgrath. This alerts Christie Mcgrath that content is being shared with her directly.
This strategy helps in:
- Extending your reach
- Increasing your post engagement: likes, shares, comments and retweets and plus ones
- Introduce you to new people and spark a conversation with them.
- Probably get introduced to people in that person’s network.
3. Target Specific groups and users
Building out your reach is easy but sometimes could be time consuming by using the above two methods. Sometimes, you can use tactics to boost your efforts for quicker results.
This strategy comes with one warning that if you go too much overboard, you could become more of a stalker, which will do more harm than good. When you want to build a relationship with a person or brand, you need to pay attention to their social media streams. You need to make sure that these users can achieve their goals, then only they’ll be willing to talk with you.
You can join in their groups and start communicating with people. But still we caution you that do not overdo this. You just need to like their posts, share them or retweet them time and again, and sometime you’ll be seen as a friend or a fan to them.
Recommendations
- Use High quality images to increase engagement.
- Employ hashtags to get your content found.
- Use usernames to engage specific people.
- Build relationship with influencers and fans
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Effective Ways to Use X Influencer Marketing to Boost ROI
If you want to sell or showcase your products and services to a wide audience, relying solely on your efforts isn't enough. People know you will naturally praise your product and avoid pointing out any negatives. However, those who have used your products and services will provide detailed, honest feedback. This is where influencers come in. Influencers boost brand visibility and grow your customer base by sharing authentic product experiences and building trust with target followers. In this blog, we’ll delve into how to use X influencer marketing to boost your business effectively. What is X Influencer Marketing? X influencer marketing involves collaborating with influential X users to promote your brand through sponsored tweets. These tweets usually include brand mentions and evaluations of your products or services. By tapping into the influencer's existing audience, you can achieve greater reach and engagement for your brand. Here are the key aspects of X influencer marketing: Increased Reach and Engagement: Influencers have dedicated followers who trust their opinions, providing your brand with immediate exposure to a broader audience. Sponsored tweets can significantly boost customer base and interaction. Authentic Reviews: Influencers provide credible reviews that enhance your brand’s reputation. Followers are more likely to trust and act on these endorsements Boosted Web Traffic: Sponsored tweets drive both direct and organic traffic to your website. This increased visibility can lead to higher conversion rates and boost your ROI. Enhanced Brand Engagement: Tweets from influencers can attract a substantial new audience, increasing your brand’s visibility. Promoted content through X ads can further amplify this effect. Targeted Marketing: Collaborating with niche influencers helps you reach specific market segments. This targeted approach ensures that your message resonates with the right audience. Let’s break through your revenue hurdles We find your primary growth blockers, build expert-led strategies, and provide custom data-driven solutions to help you hit your revenue goals. Set up a 1:1 strategy call Why Do You Need X Influencers for Your Brand? The main distinction between X and other social media influencers is their mastery of concise communication. With X’s 280-character limit, influencers must convey their thoughts succinctly yet effectively. Here are the main advantages of working with X influencers: Build Accurate Reviews People trust the opinions of the influencers they follow. If an influencer known and loved by their followers collaborates with your brand, even a single tweet can significantly boost your customer base and reach your target audience. Increase Brand Engagement For small businesses on X, a tweet from an influencer, especially when advertised through X ads, can attract a substantial new audience. This leads to a rapid increase in brand engagement and visibility. Increase Web Traffic Sponsored tweets raise brand awareness and drive direct and organic traffic to your website. This dual benefit enhances your online presence and can lead to higher conversion rates. Facilitate Product Launches and Announcements Influencers can be crucial in promoting new product launches or important announcements. Their endorsement can create buzz and anticipation among their followers, ensuring a successful and impactful launch. Effective X Influencer Marketing Campaigns X influencer campaigns are a powerful method to engage your audience and generate leads. Here are some effective strategies: Sponsored Tweets Sponsored tweets help your brand reach new audiences by leveraging the influencer's followers. Brands hire influencers to create promotional content that aligns with their image and objectives, ensuring the message reaches a broader audience. X Product Reviews When people seek recommendations, they often turn to social media. Influencers sharing their genuine experiences with your products can influence potential customers’ decisions, driving more organic and authentic engagement. Account Takeover In an account takeover, a trusted influencer temporarily controls your X account to share content directly with your followers. For example, Canadian Tire's collaboration with the Canadian Olympic Committee resulted in over 6 million impressions and 16,000 engagements. Pre-release or Pre-Launch Campaigns Promoting your products or services before their official launch through X influencers can generate excitement and anticipation among potential customers. This strategy can be particularly effective in creating a buzz around new offerings. Product Discount Codes Offering exclusive discount codes through X influencers can incentivize their followers to try your products. This call to action boosts sales and enhances the influencer's credibility and engagement with their audience. Let’s break through your revenue hurdles We find your primary growth blockers, build expert-led strategies, and provide custom data-driven solutions to help you hit your revenue goals. Set up a 1:1 strategy call How to Run a Successful X Influencer Campaign Launching a successful marketing campaign requires a strategic approach and careful planning. Here is a detailed guide to help you get started: Finding the Right Influencers Research influencers who align with your brand’s niche. Examine your current followers; influencers interested in your industry might already follow you. Tools like BuzzSumo, Awario, and Upfluence can help identify influencers with high engagement rates. Contact Relevant Influencers Once you identify potential influencers, reach out via direct message or email. Clearly explain your business, your collaboration goals, and the compensation details. Building a professional relationship is crucial for successful partnerships. Optimize Your X Business Profile Ensure your X profile is fully optimized before launching an influencer campaign. Your bio and tweets should reflect your brand’s identity and values, making it easier for influencers to promote your business effectively. Encourage Authenticity Allow influencers to share their thoughts in their voice. Authentic and relatable content resonates better with followers, making the promotional messages more effective. Monitor Engagement Set clear goals and key performance indicators (KPIs) for your campaign. Regularly monitor the engagement of sponsored tweets to assess their effectiveness and make necessary adjustments. Use Data from X Analytics Utilize X Analytics to understand which tweets perform best. This data-driven approach helps craft engaging content that resonates with your audience, ensuring your campaign’s success. Create Unique Promotional Codes Develop special landing pages or promotional codes for each influencer. Personalized offers enhance the exclusivity of the promotions and track the effectiveness of individual influencer campaigns. How to Become a X Influencer Becoming a recognized influencer in your chosen niche involves a series of strategic steps to build your brand and grow your audience. Keep reading for an expanded roadmap to guide you: Create a Great X Bio Your bio is the first thing people see, so make it unique and eye-catching. Convey your personality and the value you offer to your followers. Maintain a Unique Writing Style Develop a distinctive writing style that sets you apart from others. Consistency in your tone and content will attract a loyal following. Engage Regularly with Followers Interaction is key to building a strong follower base. Ask questions, discuss trending topics, and use X Spaces to connect with your audience in real-time. Stay Updated with Trends Keep abreast of the latest news and trends relevant to your niche. Sharing timely and relevant content will keep your followers engaged and informed. Use Relevant Hashtags Incorporate trending and niche-specific hashtags in your tweets to increase visibility and reach a broader audience. Tweet Frequently Regular activity on X is crucial. Use scheduling tools like Planly to maintain a consistent posting schedule and ensure your tweets reach your audience at optimal times. Conclusion X influencer marketing is a potent tool for businesses seeking to amplify their online presence and broaden their audience. Collaborating with suitable influencers through Saffron's X Marketing Services cultivates trust, boosts engagement, and drives traffic to your website. With our strategic approach, X influencer marketing becomes a pivotal driver of your business's growth and success. ...
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How to Reduce Churn Rate: 12 Best Customer Retention Strategies
Running a successful business can often feel like trying to fill a leaky container. No matter how many customers you attract, there always seems to be a percentage that slips away. This phenomenon is known as customer churn, and it poses a significant challenge to sustainable growth for brands. The rate at which customers leave your business is closely tied to their satisfaction levels. If your customers are unhappy with their experience, your churn rate is likely to increase. However, by taking the time to understand the underlying causes of customer churn, you can implement effective strategies to reduce it. In this article, we will define customer churn and explore in-depth the various factors that contribute to it. Furthermore, we will provide you with five actionable tips and customer retention strategies that can help you reduce churn and create a loyal customer base. By implementing these strategies, you can create a positive customer experience, improve satisfaction levels, and ultimately drive the long-term success of your business. What is Customer Churn? Customer churn, also referred to as customer attrition, is a critical metric that measures the number of customers who discontinue using a product or service within a specific timeframe. This churn rate is expressed as a percentage of the total customer base and is a key concern for businesses in the technology sector. In the tech industry, customer churn can manifest in various ways depending on the business model. For subscription-based companies, it signifies customers who have chosen to terminate their subscriptions. Alternatively, for tech retailers, a customer may be considered "lost" if they haven't made a repeat purchase within a defined period. High customer churn rates pose a significant challenge for brands and technology companies as they directly impact revenue. Understanding the underlying causes of customer churn and identifying at-risk customers is crucial in reducing churn and maximizing customer lifetime value. What is Customer Churn Rate? Calculating your churn rate is a crucial step in understanding customer attrition and its impact on your business. To determine your churn rate, you can use a simple formula: Churn Rate = (Number of customers lost / Total number of customers at the start of the time frame) x 100 Let's consider an example to illustrate this calculation. Suppose you begin a month with 1,000 customers, and over the course of that month, you lose 250 customers. To calculate your churn rate for that month, you would divide the number of lost customers (250) by the total number of customers at the start of the time frame (1,000), and then multiply the result by 100. Using the churn rate formula: Churn Rate = (250 / 1,000) x 100 Churn Rate = 0.25 x 100 Churn Rate = 25% In this example, your churn rate for the month would be 25%, indicating that 25% of your customer base discontinued their relationship with your business during that period. What is Customer Retention Rate? Customer retention rate can be described as the percentage of existing customers who remain loyal to the brand/service/product past a certain time frame.Knowing your customer retention rate is certainly useful as it helps you to understand what keeps the customers coming back to your company better. Not only that, but it also can bring in opportunities that can help you improve customer service. It helps you understand what works and what doesn’t. Once you have a grasp on the concept of how efficiently or poorly your company is able to retain its customers, you can plan to increase your CRR. What is a Good Churn Rate and Why Does it Matter? A churn rate is the percentage of customers who stop doing business with a company over a period of time. A good churn rate will vary depending on the industry and the business model, but a 5% churn rate is generally considered to be a good target. There are a number of reasons why customer churn matters. First, it can be expensive to acquire new customers. The cost of acquiring a new customer is typically 5 times more than the cost of retaining an existing customer. So, if you have a high churn rate, you are constantly spending money to acquire new customers, which can eat into your profits. Second, in DTC marketing, customer churn can indicate that there is a problem with your product or service. If customers are leaving your business, it is important to understand why they are leaving so that you can address the issue. Third, customer churn can lead to a loss of revenue. If you have a high churn rate, you will be losing out on repeat business from your existing customers. This can have a significant impact on your bottom line. Here are some additional points to consider: A high churn rate can be indicative of poor customer service. If customers are leaving your business because they are unhappy with your customer service, you need to take steps to improve your service. Returning customers are your most valuable source of revenue. Once a customer has made a purchase, the chance of them returning to your store increases significantly. So, it is important to focus on retaining your existing customers. Reducing customer churn by even a couple of percentage points can translate to massive revenue gains for your business. So, it is worth investing in strategies to reduce your churn rate. Why Does Churn Happen? There are many reasons why customers churn, but some of the most common include: Price: If your product or service is more expensive than a customer is willing to pay, they're likely to look for a cheaper alternative. This is especially true if the customer has experienced a "price shock" after signing up for a subscription plan at a significant discount and then seeing the price increase to its regular rate. Poor onboarding process: Subscription and SaaS companies need to make it easy for customers to get started and understand how to use their products or services. If the onboarding process is too complicated or confusing, customers are more likely to churn. Lack of engagement with complaints/customer feedback:Customers want to feel like their feedback is valued and that their concerns are being addressed. If you don't respond to customer complaints or feedback, they're likely to take their business elsewhere. Poor customer service: Poor customer service is a major turn-off for many customers. If your customer support team is unresponsive or unable to resolve issues promptly, customers are more likely to churn. Strategies to Improve Your Churn Rate Listen to Your Customers: Focus your efforts on retaining the customers who are most profitable for your business. Identify your most profitable customers, track their usage and engagement, reach out to them regularly to offer support and discounts, and make sure they're satisfied with your product or service. Proactive Communication: Reach out to your customers before they need you, and provide them with resources and support to help them get the most out of your product or service. Send welcome emails and onboarding materials to new customers, share product updates and new features with existing customers, ask for feedback regularly, and respond to customer inquiries promptly. Roadmap For New Customers: Help new customers get started with your product or service by providing them with a clear roadmap of features and functionality. Create a clear and concise onboarding process, provide step-by-step instructions for using your product or service, and offer resources and support to help new customers get started. Offer Incentives: Give customers a reason to stick around by offering them discounts, promotions, or loyalty programs. Offer discounts, promotions, or loyalty programs to encourage customers to stay, give customers a reason to renew their subscriptions, and reward customers for their loyalty. Feedback: Collect feedback from your customers early and often to identify and address any issues that may lead to churn. Send surveys to customers to get their feedback, set up a feedback forum or chatroom, and ask customers for their thoughts on new features or products. Churn Analysis: Use data from churned customers to identify the signs of customer dissatisfaction so you can prevent churn from happening in the future. Track customer churn rates, identify the reasons why customers are churning, and take steps to address the issues that are causing churn. Maintain the Competitive Streak: Keep your product or service up-to-date with the latest trends and technologies to ensure that your customers are satisfied with their experience. Keep your product or service up-to-date with the latest trends and technologies, offer features that your competitors don't have, and make sure your customer service is top-notch. Customer Service: Empower your customer service team to solve problems and make things right for customers, even if it means spending money to do so. Be responsive to customer inquiries, solve problems quickly and efficiently, and go the extra mile to make customers happy. Community: Build a community around your product or service to create a sense of loyalty and belonging among your customers. Create a forum or online community for your customers, host events and meetups for your customers, and share customer stories and testimonials. Dedicate customer success managers (CSMs): Provide your most valuable customers with dedicated CSMs who can help them get the most out of your product or service. Assign CSMs to your most valuable customers, provide CSMs with the resources they need to help customers succeed, and track customer satisfaction with CSMs. Focus on the right customers Make sure you're attracting the right type of customers who are a good fit for your product or service. Define your target customer persona, market your product or service to the right people, and make sure your product or service is a good fit for your target market. Long-Term Plans Offer long-term subscription options or extended access to your product or service to give customers a reason to stay. Offer long-term subscription options, give customers extended access to your product or service, and provide incentives for customers to renew their subscriptions. In Conclusion Customer churn is a costly problem for businesses of all sizes. By following the tips in this article, you can reduce your churn rate and improve customer retention. Focus on creating a great customer experience. This means providing excellent customer service, listening to customer feedback, and staying up-to-date with the latest trends and technologies. Identify your most valuable customers and focus your retention efforts on them. These are the customers who are most likely to spend money with you and refer other customers to you. Use data to track your churn rate and identify the reasons why customers are churning. This will help you to target your retention efforts more effectively. Saffron Edge can help you to reduce your churn rate and improve customer retention. We offer a variety of services, including customer surveys, customer feedback analysis, and churn prevention strategies. To learn more about how Saffron Edge can help you, visit our website or contact us today. ...
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Unleashing DTC growth potential with Saffron Edge
The best marketing doesn’t feel like marketing and in the words of Brian Halligan, “It’s not what you sell that matters as much as how you sell it“. The marketers today are putting in effort to engage with the audience of the brand and what matters is whether they are getting a good return and are able to engage with the audience. This all depends on the message that is being conveyed from the campaign. The average active Internet user is shown 1,707 banner ads in a month. Google, Amazon and Facebook account for 64% of all US digital spending. Source: Insider Intelligence This year, the global digital ad spend is projected to be $626 billion. It is expected to reach $835 billion, wherein, Saffron Edge is busy etching its way towards all the DTC brands. We are a leading digital marketing agency catering to the DTC industry, but not limited to, that strives for a higher reach and visibility for your brand in this tough and fast moving industry. A digital landscape where it becomes difficult to stand out from the rest of the cluttered market, your brand needs to have that zing in it. And Saffron Edge is here to get you to that level. A little about Saffron Edge With our comprehensive suite of digital marketing services, Saffron Edge is the go-to agency for high-growth companies looking to create multiple revenue streams for their Ecommerce or DTC brands. We specialize in delivering solutions that drive revenue and promote brand retention. With the expertise in performance marketing, we redefine and accelerate your brand’s growth and customer experience by crafting digital strategies that not only convert your leads but also build a stronger and stabler digital presence for your brand in this fast paced D2C landscape. Saffron Edge, based out of Totowa, NJ, has been in the industry for 15 years now and has successfully served startups, SMBs, entrepreneurs, corporations, and also the Fortune 500 companies. The company is the multi-domain expert in the categories like DTC, HVAC, and Legal with 1,500 clients across the globe. It happily enjoys a 99% customer satisfaction rate, of which 75% is their retainer business. Why Saffron Edge? Saffron Edge with a dedicated customer success team provides tailored solutions focused on maximizing your brand's revenue and retention. Our team's approach prioritizes adherence to industry-standard operating procedures (SOPs) to ensure consistent delivery of results that can transform your brand's digital presence from nonexistent to achieving a 100% increase in revenue and visibility among your target audience. We understand the challenges faced by DTC brands today, such as being unsure about your target audience. And how to use audience segmentation to the benefit of your brand.That's why we conduct thorough market research and analyze the digital behavior of potential customers to craft digital strategies for your DTC and e-commerce platforms that target your desired audience personas. Our marketing playbook has proven strategies which have helped brands to widen their niche and increased the scope of their digital campaigns. Our Services We don’t want your focus to be on the services we offer but on the metrics that are crucial for understanding the health and performance of your brand. We advise marketers to assess key indicators such as quality impressions, CTR, Customer Lifetime Value, Cost per acquisition, and Customer Retention Rate to know how your brand is performing. If you're unsure about these metrics, we recommend that you consider our services. Our team specializes in enhancing organic rankings, driving up organic traffic, managing paid marketing campaigns on Google and social media platforms, managing marketplaces and ads, and providing headless CMS solutions for a seamless UX-UI experience for your customers and developers. “Saffron Edge helped me assess the true value of my business website. After working with them, I could understand how an insightful keyword and content strategy could lead my make-up business to explore its potential” says Isabel Madison, Founder, Nude Envie, a US makeup brand. A 100% revenue growth in 8 months justifies what Isabel is saying here. Saffron Edge is determined to bring a data driven change in the DTC landscape for the brands to leverage data and technology to deliver success in their marketing campaigns. With a comprehensive suite of services, including SEO, PPC advertising, social media marketing, content marketing, Email marketing, Marketplace management, Social media Marketing, the agency helps DTC brands achieve their marketing objectives and stand out in a crowded digital marketplace. If you're a DTC brand looking to take your marketing efforts to the next level, we encourage you to partner with Saffron Edge Digital and experience the benefits for yourself. Contact us today to learn more and take the first step towards achieving your marketing goals. The company ranks as the top digital marketing company in New Jersey in the GoodFirms ranking list and is sure to spread its operations worldwide. ...
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