3 Ways You Can Use Inbound Marketing For Cross Product Selling

Praveen Kumar

Dec 19, 2016

10 min read

Table of contents

With the increasing competition in the business world, the marketing procedures are constantly evolving. As Inbound marketing is on the rise, it has become easier for the companies to promote their cross product selling. To thrive in this highly competitive market, the companies need to include sound strategies. This helps in incorporating cross sell into the marketing strategy so as to make complete utilization of the hard won existing customer base.

While the companies are busy marketing their products, they often tend to forget their existing customer base. This base can provide a huge cross product selling.

This blog will discuss in detail about the ways in which you can boost up your cross product selling by using inbound marketing.

1. Focus on existing customer data

The whole concept is to sell new products to your existing customers. Since, you already have earned their trust before, they will be more open to hear about your new products as well. The first step is to check the analytics and take a note of the valuable information. You can do the following:

Create a separate customer list for each service and product.
Have a look at the customer’s past purchase history and send emails accordingly.
Focus on particular segments in the content

The positive impact of cross product selling and it’s success will depend highly on the segment that you create for the customers. In short, the analytics plays a major role in taking up the cross product selling of your company.

2. A smart content is necessary

Since, content is the ‘king’ now, you can make full utilization of a smart content to enhance the cross selling of your product. You can use a content, tailored and personalized to suit the needs of your customers on the website. The basic trick is to have a proper understanding of the products which are highly beneficial for the existing customers, based on their purchase history. An important way by which smart content can be leveraged is by sending promotional emails. The importance of promotional and properly written emails will always be there in marketing even after your contact have become your customer. So, to have an effective cross product selling, you need to generate smart contents.

3. Make use of social media

Social media is the best platform, where you can promote your products and engage with your customers and contacts. Give them the platform of the social media to share their experiences. Make LinkedIn group/answer areas, promote on facebook and start a discussion. The basic idea is to make all the existing customers get involved in the discussion about the new product. Social media is a powerful tool and you can use it for inbound marketing to enhance your cross product selling.

Therefore, inbound marketing is not just a simple way of creating leads, but also to ensure that you can reap the maximum benefit from your existing client base. The basic tricks is thus to take full advantage of a smart content and email marketing, making use of social media and maintaining product pages that is often customized as per client requirements.

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Here are the key areas where our support can enhance your business: Strategic Marketing Strategic marketing is the blueprint for securing a market share by defining a mission, analyzing industry dynamics, and setting specific objectives. It guides your company toward customer satisfaction, positioning you as a leader in your industry. Services include: Marketing strategies Product launch solutions Social media strategy Digital Marketing In a digital era, online presence is very important for every organization in every industry. Digital marketing connects you with a vast audience at the right time and place. Leveraging assets like websites, search engines, email, and social media, our services encompass: Digital advertising Search advertising Social media marketing SEO ASO Inbound Marketing Building meaningful relationships with prospects and customers is the essence of inbound marketing. This methodology values and empowers consumers, drawing the right audience through valuable content and conversations. Our services cover: Marketing automation Account-based marketing Email marketing Content marketing Campaign management Digital Analytics Customer behavior is key to improvement in every industry. Digital analytics extracts insights from online marketing activities, enabling a clear vision for enhancing customer experiences. Our services include: Adobe and Google Analytics optimization Tag management Data management platforms Data Science Design and Creatives Compelling visuals are indispensable for online engagement. A design-driven approach fosters creativity, attracting more customers and ensuring brand recognition. Our creative design services comprise: UX and UI design Customer experience (CX) design Growth-led website design Animation and live-action video services How Can A Growth Marketing Firm Help You Drive Results? Growth marketing firms greatly help businesses who need expertise for their deck of work with better results. These specialized firms go beyond traditional marketing approaches, focusing on strategic methodologies to drive substantial growth for their clients. Let's understand the multifaceted responsibilities and key functions that define what a Growth Marketing Firm does: Strategic Planning and Execution At the core of a Growth Marketing Firm's operations lies strategic planning. This involves developing comprehensive strategies to propel a company towards its growth objectives. From defining mission statements to analyzing industry landscapes, these firms meticulously chart the path that aligns with the client's goals. Customer-Centric Approach Customer satisfaction is the North Star for growth, and Growth Marketing Firms understand the importance of prioritizing the customer journey. They make strategies that resonate with target audiences, focusing on creating meaningful connections that go beyond conventional marketing tactics. Data-Driven Decision Making In the era of big data, Growth Marketing Firms leverage analytics to inform their strategies. By analyzing metrics such as customer acquisition rates, conversion rates, and customer lifetime value, they ensure that every decision is backed by actionable insights, optimizing results and return on investment. Comprehensive Digital Marketing Recognizing the shift in consumer behavior towards online platforms, Growth Marketing Firms excel in digital marketing. From making compelling digital advertising campaigns to implementing effective search engine optimization (SEO) strategies, these firms harness the power of the digital realm to connect with audiences at the right time and place. Inbound Marketing Excellence Growth Marketing Firms embrace the inbound methodology, focusing on building meaningful relationships with prospects and customers. Through content marketing, marketing automation, and targeted campaigns, they create an environment where customers actively engage with the brand, leading to higher conversion rates. Continuous Testing and Optimization A distinguishing feature of Growth Marketing is its commitment to continuous testing and experimentation. Firms conduct A/B and multivariate testing across various channels, refining strategies based on real-time data. This iterative approach ensures that campaigns are effective and adaptable to the evolving market landscape. Creative Design and Branding In a crowded digital space, standing out is crucial. Growth Marketing Firms offer creative design services to enhance brand recognition. 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References Speak Volumes: Request and engage in conversations with references provided by the agency. Insights from past performance and client satisfaction are invaluable in your decision-making process. 4. Prioritize Culture Fit: Emphasize cultural alignment above all else. You need to ensure that the agency's values and goals resonate with your business's for a harmonious partnership. 5. Effective Management for Success: Implement efficient management practices to facilitate a successful partnership. Active management ensures the agency works cohesively to achieve the desired outcomes. Conclusion Through this blog, you must have acquired a sound knowledge about how a growth marketing firm helps businesses to get their desired results. You must know how a growth marketing functions and what services it offers so that you can leverage its services to get the most out of it. If you are searching for a perfect growth marketing firm, Saffron Edge is the name for you to remember. We offer a comprehensive range of services and solutions from growth marketing, SaaS marketing, and account-based marketing to expert digital marketing solutions, we got you covered for everything. To get data-driven and expert growth marketing strategies that can actually work for your business, you can contact Saffron Edge. ...

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