4 Cool Ways To Tap Into User Psyche And Succeed in Content Marketing
Aug 26, 2016
10 min read
Wendy Marx in her recent article for business to business community has pointed out that approach of contacting a client makes the difference between single transaction and long-term success. In an analysis done by IPA dataBank, there were 1,400 successful advertising campaigns case studies in which purely emotional content has performed nearly twice well than the rational content. You probably must be aware of some psychological triggers that are urgency, novelty, and scarcity. Your main aim is to drive sales in order to fulfill that you need to create a relationship through your content with the audience. So what are those psychological triggers that one should use for succeeding in the content marketing.
A few years ago, two researchers from Wharton made a study on content in which they discovered commonalities in them. Some of them were:
- Awe and shock: data and fact that can shock people are shared more frequently
- Positivity: when people get entertained and feel good about what they are reading, there are more chances of that content getting viewed and shared
- Anxiety and Fear: people usually share content about which they are angry. This stimulates the process of sharing and commenting. Content instilling fear gets the same reactions.
1. Providing Authority
People prefer internet for getting the answer to their queries and exploring their interest areas. It is important to provide your audience with a reason to listen to you rather than any other competitor. Here is the correct time to display the psychological principle of authority. Marketers use this aspect all the time for selling their services and products. This is even relevant in the content campaigns also. You need to convey authority in content campaigns that demonstrate your knowledge about the industry. You can display it through:
- Backing your content by creating data which will convey a sense of authority. Rather than explaining them prove your point with illustrations.
- Guest blogging on the platform of high authority.
- Creating E-book and Whitebook for conveying an exhaustive understanding of specific topics.
- Hosting or sponsoring events of Industry for boosting authority. Industry awards are also high authority endorsement
- Media referrals that are outside your blogs
2. Relatability
One of the psychological triggers is relatability. If you can make your audience relate to you through your content then you can derive benefits in your business. People always associate with businesses and individuals which they have something in common. So make sure that when you are developing content, always put a face to the name of your business considering this aspect.
- In your ‘About us’ section you can demonstrate relatability. Start with describing about your business, highlight those aspects which you might have in common with your audience.
- Share posts and photos about your team environment to engaging them.
3. Narrator Emotional Stories
According to research, 95% cognition occurs in the subconscious mind of humans. Emotional stories can have a deeper effect without much thinking. Few brands are great at injecting wider emotions into their contents every time especially on social media. You should include these points in your content:
- Share success stories which are heartwarming
- Focusing on the pain point of the audience and addressing them
- A bit of humor but don’t offend anyone
- Include surprise news of your industry
4. Create In-Crowd
Human psychology has a need for coherence. Marketers and politicians encourage coherence by highlighting that they have a common enemy. You can create a connection which is beyond selling your product like gender stereotypes. You can reach a conclusion of finding an enemy that resonates with your audience too through embracing these points:
- Issues that are important to your audience
- What is that they don’t want
- What are the main things makes them behave in an anxious manner?
These are the top powerful emotions that you can stir of your audience for increasing sale of your product and services. Many strategies of content marketing get trapped in SEO techniques, latest technology and traffic analyzing. Go for the correct marketing techniques. You shouldn’t forget buying is only 15% are logical and rest 85% are emotional.
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Dental App Marketing Is Most Effective Ways To Encourage Users To Download Your App
Trust us; if you think that your traditional dental marketing techniques are going to make patients prefer your service over others, then you are living in a bubble. Dental marketing, similar to any business, needs an adept and capable digital marketing technique to create a long-lasting impact. One such effective tool, which every business, big or small, is leveraging is a mobile application. Per Statista's 2019-2023 global mobile user statistical reports, by 2021, there will be roughly 7 million mobile users. The figure, without any doubt, comprises a considerable population that would require dental treatment at one point in their lives. Also, knowing that mobile application accounts for 57% of the total digital usage, it would only be a massive loss of opportunity to overlook this tool. Your dental practice needs a robust mobile application to reach out to the broader base of patients, who might not even know that there is a credible dental clinic in their locality. If you already have a mobile application and you are getting desirable traffic, leads, and conversions, then kudos to you!But if you don’t have, allow us to enlighten you with the ways in which your practice can benefit from having a mobile application: We are living in a world that is always in a hurry to be somewhere. Having a mobile app to book a dental appointment quickly is the convenience your patient needs. This will thereby reduce the frustration people face with last-minute appointment scheduling. Having push notifications to remind patients of their appointments, follow-ups will help with patient retention. Mobile applications are an engaging way of establishing and fostering a strong connection with the patients. The mobile application is an excellent way of providing impeccable customer service to the patient by staying connected with them round the clock. A dental practice can use this platform to build their rapport by encouraging patients to drop reviews that can bolster the credibility of the application and drive more traffic through the application store. Ideating, designing, planning, and developing an application is a daunting task in itself. But that is not it; the real uphill battle starts after you launch the app and have to hit the bull's eye with your marketing efforts. Dental application marketing is not a set and forget it implementation. You can't just sit folded arms and expect the app to be installed and used in the count of thousands and lakhs. If you are one of those practitioners who are struggling to market their mobile application effectively, then we bring you a list of efficacious marketing tips that will promote your patient to download and use your dental application. Market your app If you think that only making the application available on the app store is enough, then you are highly mistaken, doc. Because you are not the only dentist with an application there, and it is easy to get lost in the crowd. Create a well-researched and effective marketing strategy to promote your app on a different platform. Marketing is a continuous effort, so you need to make sure that you are periodically checking up on it and working on the techniques as and when required. The app should be a solution Your goal behind creating an application should be to address and resolve your patient's dilemma related to their dental hygiene. People tend to overlook their dental health until it becomes serious. Your app can help them take better care of their teeth and mouth with regular dos and don'ts, tips, and facts. A patient using a dental application won't really care about the features that it can offer but whether or not it can resolve their urgent dental needs. If your app will target the issues, it is sure to get downloaded and used by millions. Leverage social media presence Social media is not just for retail stores, manufacturing industries, but healthcare practices can also leverage this cost-effective means of increasing awareness and conversion rates. There are lakhs of people logged on to one or the other social media handles at a point in time. This could include a percentage of your patients. But you need to be meticulous in your social media approach- know the pain points, talk about them, be more interactive. This can help build a rapport of your dental practice as approachable and credible. Give incentives to your patients Part of the reason why many people refrain from going to a dentist is their high fees and expensive dental treatment. The expense will increase even more if they have to download a premium application. Offer them a discount on app download and installation. What you can also do is, ease their burden by offering them a discount on their revisit or adding a treatment theirs to their already existing package. Ensure compatibility on all devices All your patients won't be just using one mobile device or operating system, right? You need to make sure that your application is accessible across all leading devices and platforms. Create an application that runs smoothly on all devices and operating systems. This will further encourage the user to download and use your app. Add CTA or download app option Make sure that whatever content you post on the application has a clear and visible call to action. Be it an image, a blog post, or a landing page. Every page in the application should have an appropriate call to action so that patients do not have to look for ways to reach out to you in case of an emergency. Leave no stone unturned. Promote your app on your social media handles, blog posts, visual content, website everywhere for maximum visibility. The aforementioned tips will undoubtedly help to ensure that you get a higher return on investment with your mobile application. But a more profitable and practical choice would be to let an agency specializing in dental marketing services develop and strengthen your mobile presence with effective application marketing. SaffronEdge holds considerable experience in successfully dispensing supreme quality dental marketing services, guaranteeing maximum visibility, and a higher conversion rate. Check how we helped a dental practitioner establish and strengthen their web and mobile presence with our exhaustive and strategic marketing approach. ...
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Email Marketing Automation Workflows: Benefits, Set Up and Examples
A lack of email automation means your marketing team could miss important opportunities to nurture and engage your target audience and contacts. One of the most impactful tools available to marketers today is email automation. According to Radicati , the global email user base totals 2.6 billion, with Facebook accounting for about two-thirds of that number. Adobe's research indicates that we're dedicating 17% more time to our inboxes this year than last year. Automating email workflows can significantly enhance your email marketing strategy by delivering personalized, timely, and relevant messages to your subscribers. This blog post will explore email workflows, their benefits, how to set them up, and some examples of automated email workflows that can boost your marketing efforts. What is an Email Marketing Automation Workflow? An email marketing automation workflow consists of emails automatically sent out based on specific actions or conditions a marketer determines. Essentially, it’s a predefined set of emails designed to nurture leads, engage customers, or drive specific actions based on user’s interactions with your brand. This email marketing workflow is tailored to guide subscribers through their customer journey, maximizing engagement and conversion rates. For example, suppose customers sign up for your newsletter. In that case, they might receive a welcome email as the first step in a workflow, followed by emails providing value, promoting products, or encouraging further engagement. Unlike traditional email marketing, where each email is sent manually, email workflow automation enables you to schedule emails automatically according to user behavior, preferences, or other predetermined criteria. This ensures that every email is relevant to the recipient, boosting engagement and conversions. Incorporating marketing automation services can help streamline the process of personalizing content and segmenting audiences effectively. The Benefits of an Automated Email Workflow Automated email workflows offer numerous advantages for businesses seeking to streamline communication with their audience and optimize their marketing efforts. By leveraging the power of automation, companies can deliver timely, personalized messages while nurturing leads and driving conversions. Let's see how email automation can benefit marketers: 1. More Seamless Workflow Email automation enables marketers to efficiently send emails to their customer base, freeing up time for other responsibilities while meeting customer needs. According to 49% of sales and marketing professionals , time saved on repetitive tasks is one of the top three benefits of automation. Additionally, 45% listed enhanced efficiency and return on investment as another advantage. 2. Better Customer Experience 43% of marketing professionals believe that the primary benefit of employing marketing automation is improving customer experience. Automated emails efficiently send customers engaging content, including incentives, useful reminders, and introductory information A well-structured customer onboarding workflow can further enhance this process by ensuring new customers are effectively welcomed and educated through automated email sequences. Consistently engaging with your customers fosters improved relationships, enhances retention rates, and generates additional leads. 3. Improved Email Segmentation Email marketing automation simplifies categorizing recipients according to their characteristics, actions, and interaction levels. This boosts engagement, the rate at which emails are opened, the conversion rate, and the rate at which recipients click through the content. 4. Fewer Errors Mistakes can still happen even when using copy-pasting or templates for your emails. Email automation allows you to map unique user variables to appropriate template sections and instantly dispatch personalized emails. 5. Improved Personalization Automated workflows enable businesses to deliver targeted and relevant content to segmented audiences based on their behavior and interactions, enhancing customer engagement and driving higher conversion rates. 6. Enhanced Efficiency Email automation workflows save time and resources by streamlining repetitive tasks such as sending welcome emails, follow-ups, and personalized messages, allowing businesses to focus on more strategic aspects of their marketing campaigns. 7. Enhanced Lead Nurturing Automated email workflows are pivotal in lead nurturing automation by intelligently delivering personalized content based on subscriber actions and interests. Businesses can effectively guide leads through the sales funnel by automating the delivery of relevant information at various stages of the customer journey and by maintaining ongoing communication with existing customers through targeted email campaigns, ultimately increasing the likelihood of conversions. 8. Data-Driven Insights Automated email workflows provide businesses valuable data and analytics regarding email performance, subscriber behavior, and overall campaign effectiveness. By leveraging these insights, businesses can make informed decisions, optimize their email marketing strategies, and tailor their content to better resonate with their audience. Let’s break through your revenue hurdles We find your primary growth blockers, build expert-led strategies, and provide custom data-driven solutions to help you hit your revenue goals. Set up a 1:1 strategy call How to Automate Email Workflows? Setting up automated email workflows might seem daunting initially, but with the right tools and a strategic approach, you can easily automate your email marketing. Here’s a step-by-step guide to setting up an email workflow automation: 1. Select Email Automation Software Choosing the right email automation software is the process's first and most crucial step. Numerous email marketing automation tools are available, each offering unique features and capabilities. For this example, we’ll focus on HubSpot’s Marketing Automation tool, but depending on your needs, other options, such as Moosend, Versium Reach, and Mailchimp, are also worth considering. 2. Identify Your Audience Before setting up your email workflow automation, define who you want to target. Segmentation is key here—you might segment your audience based on lifecycle stages, behaviors, or specific actions they’ve taken on your site. Conduct market research to understand industry trends, competitors, demographics, and behavior patterns. Define your ideal customer by creating a detailed profile including age, gender, location, interests, priorities, and challenges. Analyze customer data to identify demographics, purchasing behavior, and interest patterns. Refine your ICP (ideal customer profile) based on analysis and develop targeted messaging and outreach strategies. Utilize segmentation and personalization for more effective communication. Marketing automation tools such as HubSpot enable audience segmentation so that each recipient receives the most appropriate content. 3. Define Your Email Campaign’s Goals Understanding your campaign goals is essential for creating an effective workflow. Defining your goal helps craft messages that guide your audience toward the desired action. Also, ensure your automation setup can adjust when a goal is achieved—for example, unenrolling a customer who has already purchased. Here are the key questions to ask yourself to define your email campaign's goals, informed by the information retrieved from the search results: What do you want to achieve from your email campaign? How does the email campaign align with your marketing goals and business objectives? What are the appropriate metrics and key performance indicators (KPIs) to measure the success of your email campaign? How can you personalize your messaging and segment your audience to align with your campaign goals? What past performance data can be used to inform your email campaign goals? Determining the goals and objectives of emails with the help of a marketing automation specialist is essential for success. 4. Set Enrollment Criteria Enrollment criteria determine which contacts enter a specific workflow. Depending on your tool, you might set criteria for new subscribers, abandoned cart users, or customers who have clicked on specific links. For example, HubSpot allows for multiple triggers, including form submissions, page views, and contact properties. Leveraging the best email marketing automation tools can significantly enhance marketing automation strategies . 5. Choose Which Processes to Automate Sales process workflows can be highly customizable. Decide which actions you want the software to automate, such as sending follow-up emails, updating customer information in your CRM, setting reminders, and more. These automated processes ensure seamless and consistent communication with your audience. 6. Create Your Email Campaign Assets Now that you have a plan, it’s time to create your email assets—this includes drafting the emails, creating compelling subject lines, designing templates, and adding CTAs. Ensure all content is aligned with your campaign goals and provides value to the recipients. 7. Test Your Email Workflow Before going live, always test your workflow. This can assist you in identifying some of the mistakes or inconsistencies that may impact the campaign's success. Test everything, from the content and links to the sequence of emails and triggers, to ensure it works as expected. 8. Launch and Monitor Your Workflow Once you’re satisfied with the setup, make your workflow live. Monitor its performance closely, looking for any anomalies or areas for improvement. Email automation is not a one-time setup—it requires continuous optimization based on performance data. Working on these steps in marketing automation integration is essential for maximizing the potential of SaaS marketing automation tools. 10 Email Marketing Automation Workflow Examples Here are a few practical examples of automated email workflows that can help you achieve different marketing goals: 1. Welcome Email Workflow Trigger: When a new subscriber joins your email list. Objective: To introduce your brand and set expectations. Details: Send emails that welcome the subscriber, share your brand story, and highlight key products or services. You can also include a special offer to encourage a first purchase. 2. Lead Magnet Delivery Workflow Trigger: When a user signs up to download a lead magnet (e.g., eBook, whitepaper). Objective: To deliver the promised content and nurture the lead. Details: After delivering the lead magnet, follow up with educational emails that provide additional value and guide the lead toward the next step, such as booking a demo or consultation. 3. Free Trial Sign-Up Workflow Trigger: When a user subscribes to your website or downloads your product or service for a free trial. Objective: To guide the user through the trial period and encourage conversion to a paid plan. Details: Send onboarding emails with tips and tutorials, followed by emails highlighting the benefits of upgrading to a paid plan before the trial expires. 4. Re-Engagement Workflow Trigger: When a subscriber has been inactive for a specific period (e.g., 3 months). Objective: To re-engage inactive subscribers and prevent churn. Details: Email a compelling offer, such as a discount or exclusive content, to reignite interest. If there’s no response, follow up with additional emails to re-engage or gracefully unsubscribe the inactive user. 5. Abandoned Cart Workflow Trigger: When a customer has selected products but doesn’t complete the purchase. Objective: To recover potentially lost sales. Details: Send a reminder email shortly after the cart is abandoned, offering assistance or a discount code to encourage completion of the purchase. Follow up with additional reminders if necessary. 6. Replenishment Workflow Trigger: When a customer’s product is likely to run out based on purchase history. Objective: To encourage repeat purchases. Details: Send an email reminding customers to reorder their products before they run out. Include a convenient “one-click” reorder button and a special offer for loyal customers. 7. Lead Nurturing Workflow Trigger: When a lead engages with specific content, such as visiting a pricing page or downloading multiple resources. Objective: To nurture leads through the sales funnel. Details: Create emails that provide additional information, case studies, and testimonials relevant to the lead’s interests, gradually guiding them toward a sales conversation. 8. Onboarding Workflow Trigger: When a new customer makes their first purchase or signs up for a service. Objective: To ensure a smooth and successful onboarding experience. Details: Send emails introducing the customer to your product or service, providing training resources, and offering support. This helps reduce churn and increases the likelihood of long-term customer retention. 9. Upsell/Cross-Sell Workflow Trigger: When a customer completes a purchase. Objective: To encourage additional purchases. Details: Based on the customer's purchase history, send personalized recommendations for complementary products or upgrades. Highlight how these additional products/services can enhance the customer’s experience. 10. Post-Purchase Follow-Up Workflow Trigger: After a customer makes a purchase. Objective: To build customer loyalty and encourage repeat business. Details: Send a thank-you email and a feedback or review request. Later, send emails with related product recommendations, loyalty program invitations, or special offers for repeat customers. Conclusion Automated email workflows can greatly benefit businesses aiming to enhance their email marketing strategies By leveraging email workflow automation, you can deliver highly personalized and timely messages to your subscribers, improving engagement and driving conversions. At Saffron Edge , we offer customized marketing solutions that meet your business requirements, including setting up effective email marketing automation workflows. Our team will help you develop and enhance the procedures that align with your business goals and create tangible outcomes. ...
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How Online Reputation Management for Dentists Works
In today’s age of instant information, nothing is more important to a business than its reputation. Without a good reputation, success is limited, and your long-term future is cast in doubt. According to the 2nd King Report on Corporate Governance (King 2), Reputation is a function of stakeholder perception of a company’s integrity and efficiency, derived from many sources, such as customer service, employee relations, ethical conduct, and environmental practices. So, while it’s important to align the interests of society with that of the business concerned, it is also necessary for the interest of the company itself. Elements of reputation management: We can think of reputation entailing the following three factors. Image: what the customers think of the company Identity: The company’s perception of itself Personality: what is the company is all about These three factors need to be aligned for building and maintaining a company’s reputation. For instance, if a pharmaceutical company identifies itself as a leader of medicine for the treatment of HIV (identity) and the customers approve of it (image), then there is harmony between image and identity. Reputation management is responsible for safeguarding and further strengthening this harmony between image and identity. The three-part reputation marketing for dental practice: For success in dental practice, you need to accomplish three things. Online presence: This means your practice needs to be found on Google search results, which is the largest search engine in the world. Customer engagement: The prospective patients need to see content about your practice that encourages them to make an appointment with you. Building and maintaining an online reputation: You need a simple process to monitor and protect your online reputation. This means you need to keep vigilant and know what is being posted about you online. You also need to have a plan to protect yourself from being vulnerable to negative reviews. Today, prospects are more informed than ever before. They are often aware of your products, services, and overall dental practice before they even step inside your office. Thanks to the penetration of the internet, patients today can search online for the information. Research found that 51 percent of consumers searched for dentists via search engines. Due to this, it is important for dentists to actively engage in reputation management. Creating an online presence: Your online presence goes hand in hand with reputation management. Make sure you have an active and well-designed website which can be found when potential patients search for their dental queries online. You can also create accounts on all the websites that are applicable to your dental practice. In addition to the popular social networking platforms like Facebook, Twitter, and Google+, be sure to include review sites such as Yelp and Google My Business. The goal is to bring your practice in front of prospects who are hanging out across various platforms. Google Maps: Once you have your dental website and online accounts, you need to make sure you list your practice on Google Maps. This makes it easy for potential patients to locate you and make an appointment. Dominate Google Maps: Google Maps can drive new patients to your office every single day. But in order to make it happen, you need to make sure Google can find your dental practice when patients go on a search. Listing your practice on Google Maps is just the beginning. If you want to dominate Google Maps, you need to claim more than just your Google My Business listing. Prospects search for popular search terms like. “dentist near me,” or “top-rated dentist,“ mostly on their mobile device, and Google Maps shows them the dentists close to their location. Google suggest that 4 out of 5 people used search engines to conduct local searches. 88 percent of the searchers used smartphones. 5 Steps for Dentists to Dominate Google Maps: To successfully increase visibility, get more reviews, and boost local rankings for your dental practice using Google Maps, you need to follow these five steps: Claim your Google My Business Profile: If you already own your Google My Business listing, verify it and get live on Google Maps. Ensure your NAPW info is accurate: NAPW is a local SEO responsible for ranking in the local search results. It is an acronym for N = Practice Name A = Address P = Phone Number W = Website If any of this info is inaccurate and inconsistent, it can negatively affect your ranking and Google Map presence. Optimize your Google My Business listing: Add an attractive logo and eye-catching cover photo. Some practice photos and a video would be exceptional. Encourage satisfied patients to leave you a review: Reviews not only help you dominate Google Maps but also maximize your reputation. Make sure you provide direct links to your patients to make it easier for them. Advertise your practice on Google Maps: The free and easy days to rank higher for local SEO for dentists have long gone. You need to advertise your website to increase visibility on Google Maps and get your practice website rank higher. Take a look at how dentists dominate the local search results. Dentists now need to advertise their practice on Google and Google Maps to keep pace with the local competition and grow their practice. It is the job of paid search professionals to get similar results for their clients. Customer engagement and social media conversations: To build and maintain a good reputation, you need to constantly share content with an audience that meets their desires and needs. Make sure it engages them and convince them to make an appointment. Monitoring online conversation is equally important to get valuable insights about your practice. It is essential to know your patients and see what they share online. Knowing this can alert you to their issues and negative experiences they may have had with your practice. It allows you to address those problems timely. Competitive analysis: It is also imperative to monitor your competitors online. This can give you valuable information about your competitors, what they are doing successfully and how you can improve your practice. Managing your online reputation: Reviews play the most important role in building and maintaining an online reputation. Few things in today’s world are as important to businesses as online reviews. Potential patients trust reviews and follow them with multiple review sites to decide which practice is the best choice. 84 percent of consumers trust online reviews from strangers as much as recommendations from people they know. Reviews alone are not sufficient as most of them are low rated. You need to procure top reviews from consumers. Responding to Online Reviews and Criticism: You need to respond to reviews and customer feedback. Try to address their concerns and if you think it can’t be addressed immediately, take the conversation off the online channels. A negative review posted by an unknown across any platform can devastate your practice. Importance of Responding: Responding to a patient’s reviews and feedback demonstrates that you care about your patients and value their input. The nature of the patient’s comments will determine your response to their reviews. Never Be Defensive: It is prudent to avoid being defensive when responding to a negative review.A proper response to negative patient experience should include: An apology for the bad experience A positive statement about your practice that would negate the patient’s negative statements Thank them for their feedback A call to continue the conversation and resolve the issues offline Analyze reviews: Keep an eye on the type of reviews your practice receive. Negative reviews indicate that there are recurring issues within your practice that need to be addressed. Analyze each negative review and determine if it was a one-time incident or part of a recurring issue. Take note of the positive reviews as well and see what your practice is doing right. Determine what your patients appreciate about your practice and continue to serve them to meet those standards when they return. Resolve issues of unhappy patients before they vent online: Patients leave reviews because they feel passionate about their experience with your practice. Their experience can be either positive or negative. Put the positive experiences to your advantage of positive by asking your patients for online feedback when they leave. On the other hand, if you are aware of a negative patient’s experience, do everything within your power to resolve the issue before they leave and review your practice online. Chances are that the patient may still mention the negative experience but will also declare how the practiced cared to resolve the issues immediately. How to Get More Reviews for Your Dentist Office? Knowing the review acquisition tactics are necessary to see growth in the number of patient reviews. Some tactics can help you skyrocket your reviews without spending a lot on review collection. Ask patients to review your practice: A simple and obvious way to generate testimonials is by asking patients for online reviews.Statistics reveal that 74 percent of customers who were asked for a review, 68 percent were willing for it. Run an email campaign: An email campaign is a simple way to ask patients to review your practice. Asking patients via email is relatively inexpensive but mighty effective. For example, the ride-sharing company Lyft asks customers to review them after they have taken a trip. Source Post on social media: If you have a considerable following on social media, you are in great position to ask patients to review your practice. Most of the people scrolling through social media will take out the time to review you, especially if they had a positive experience with your practice. Important Review Sites for Dentists: There are various websites where you can increase your exposure and monitor online reviews. Yelp Reviews Yelp is an important site dedicated to providing reviews of all sorts of businesses. Many dental practices seem to ignore the importance of Yelp. A survey found that 51 percent of dentists allow Yelp review pages of their practice to go unclaimed. Failing to claim your Yelp page can result in loss of crucial reviews from satisfied patients. Google Reviews Google My Business is another site for reviews. It’s a social media page which allows people to post reviews, compliments, and recommendations of businesses. There are millions of people whose feedback can play an important role in your dental practice. It also allows you to interact with patients more in-depth compared to sites like Yelp. Currently, 45 percent of dental practices have not claimed their Google+ page. There is an enormous possibility to interact with patients and potential patients by joining Google’s social network. Facebook Reviews: Facebook is, without a doubt, the most visible and interactive platform that millions of users visit on a daily basis. People use Facebook to discuss nearly every facet of their lives, sharing details and events with their online friends. Facebook can be effective to garner positive reviews about your practice and interact with potential patients. Important dental review software platforms With so many review platforms and dozens of dental review sites that house reviews about dental practices, it may get difficult for the dentist to manage their online reputation. However, software developers have come up with solutions for this critical piece of a dental practice’s marketing strategy. Consider the following resources and select the one that works best for your dental reputation management. Doctible: Doctible isa healthcare platform that engages patients and automates back-office workflow. It helps private practices and health systems in continuous growth. BirdEye: BirdEye has a microsite with all your reviews on it. The BirdEye dashboard allows you to manage all your reviews effectively and respond to them. The mobile app further makes it easy for you to manage reviews. Social Review Wizard Social Review Wizard automates review requests and offers centralized review management, and a single spot for all your reviews. Although it isn’t a dental specific platform, the small business offering makes it an affordable option for dentists. Rave Reviews Rave reviews is a software specifically designed for dentists, but it can be used for other industries too. Five Star Review System The Five Star Review System simplifies the task of reviews and referrals. It allows a reviewer to send their reviews to multiple sites at once. Reputation Loop: Reputation loop allows you to manage your online directories in one place. It also offers Integration with various practice management software programs. Wrapping Up Reputation management is as important for dentists as it is for any other business. Because we live in the digital age, most people are looking for your practice online, and your existing patients are leaving reviews. This is why it is essential that you look at all the aspects of reputation management and devise a plan that can help you solve problems tactfully. Remember that reputation management is an ongoing process and you’ll need to work on it even when things seem to be going in a flow. For more information on how we can manage your online reputation, contact us today. ...
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