4 key steps benefits of Content Syndication Increasing your Market Reach
Nov 28, 2016
10 min read
Every businessman owner wants it’s business website to achieve higher rankings in search engine search results. A bad ranking directly indicates bad business prospect. Also, a poor social media presence mutilating your brand reliance. To be honest, none of the business desires this fate. If you don’t have any long-term goals, you can surely neglect the fact. Content syndication is a basic part of Inbound marketing and is a step in Off-page SEO. This includes steps like backlinks , content uploading on various websites. We do a lot of writing for our clients, but we also create other types of content such as webinars, infographics, case studies, white papers, and more.
All of this content has a purpose - to provide answers to people with questions about specific topics, and to help them solve problems. How does content syndication is associated with the growth of your business? Content syndication is the key to multiple doors all of which lead to a better business prospect.
Content syndication is a part of SEO (Search engine optimization) which is aimed at improving your credibility and rankings. Hire an SEO team and they will serve your content syndication objective. In steps, Content syndication can help your market reach.
1. Increases your Website traffic
Content syndication posts your content on multiple platforms resulting in an enormous traffic on your website. You can earn traffic through other methods, but comparatively the quantity is higher with content syndication. For an example, your SEO expert syndicates your content on a website with 10000 views and even if 50% of the visitors click on your website. At the end of the day, you have 5000 views.
2. Expanding Credibility
How many people trust you are somehow related to increases in your sales. Integrity brings more consumers to your website than any marketing tool can generate. With content syndication, you make yourself visible on unknown no of sites. Let’s say 5 lakhs of user read the article on a particular platform, imagine the growth in no of users who know about you now and start trusting you.
3. Visibility and reach
Every business has a restricted physical boundary beyond which business is likely less possible. Again, this depends on the scale and popularity of the business. If you are a local brick & mortar business your buyers are limited. Now, if you want to do more business, how would you do that. The answer is increasing your reach and visibility.
4. Lead generation
The users who visit your website on referral from the syndicated platforms may totally not be a potential customer. However, there is no denial of the fact that at least a percentage converts into a possible lead which helps you improve your business revenue.
5. Cuts your marketing cost
You spend dollars on your brand marketing, offline & online. Content syndication does half of your marketing job, thus, reducing your direct cost of marketing activities. This is a total no in case you’re a top website, earning good revenues. But, for those pushed on the second page of Google search results, this is a pot filled with gold.
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Marketing And Artificial Intelligence: How The Combination Is Taking The Industry By Storm?
Marketing has always been desired when your business cares to promote trade, acquire more market share, or be recognized with its brand’s name. It is a basic act of attracting people to show interest in your product line so you can convert them into customers and achieve short-term or long-term organizational goals accordingly. Every business’s prime objective is to earn a profit, and fruitful or effective marketing plays a significant role in driving sales and generating revenues. Therefore, it is imperative to focus on a constructive marketing approach, be it traditional or conventional; the idea should be to promote the business and invite trade opportunities. Nowadays, marketing has helped businesses make strong connections with the customers and maintain a relationship that completely spins around what they aspire from your business. The approach is known for its ability to persuade people because, with rising consumerism levels, companies must strengthen their customer base and gradually expand it. Artificial Intelligence In Marketing Factors like technological advancements, the need for effective communication, and rising competition have simulated many businesses to look after their marketing and advertising strategies so they can survive in the cut-throat race and continue to keep their brand image. Technology, in specific Artificial Intelligence, has lately become a part of strategic marketing. Since technology guarantees speed and error-free computations, hard-core marketers make use of Artificial Intelligence to collect and observe piles of customer-centric data, which includes classifying the needs of a group of people, analyzing the buying trends, and collating factual information about the impact of various marketing methods used in the overall industry. This enables them to distinguish between a particular set of observations and comprehend the pros and cons of each marketing method applied to them. Once this is done, businesses get a better insight into individual wants and what marketing approach it is affected by the most. AI marketing is the talk of the town and has brought a positive impact on the existing traditional marketing approaches, making ways simpler and better. The prime reason to include AI techniques to cater to business marketing needs is that with the rising consumerism, it is hard to manage data trends, customer behavior graphs, and important stats which is essential for a business. AI tools effectively manage to collate such details and provide decisive arguments, where required, to save time and speed up the overall process. If you observe any traditional marketing approach, it involves different ways of targeting and retargeting the customers at various points of time to ensure brand loyalty. On the other hand, with the much-needed introduction of AI methodologies, your business can come up with automated yet monitored ways to reach out to the customer and complete the marketing procedure as proposed by your business. Benefits Of Artificial Intelligence In Marketing Technology and marketing, if used in a synchronized way bring fruitful results for a business, and for that to happen, enterprises have to work on how they invest their time and efforts in understanding the impact of AI on business development tools, including marketing. The following are some of the plus points that a business enjoys while incorporating Artificial Intelligence into marketing strategies: Monitors Overview Of The Process Since it is considered that customer reaction is an impact of the business activities, the disposable behavior of a customer is based on what your business offers to them, in terms of product/service, after-sales services, attracting via alluring advertising programs, the price of the product, etc. These factors are precisely taken into consideration in order to predict customer behavior and anticipate future sales. This analysis and segmentation of customer behavior and related trends allow a business to get an overall perspective of the suitable marketing approach which seems promising and ensures back results. Machined And Skillful Work Technology itself sends a reminder to be better than what it is now, in simpler terms, using AI for marketing practices allows your process to strategically understand the situation and learn from the experience to provide necessary improvisations to the existing approach. It is a continuous process that includes AI to repeatedly search for data trends and bring relatable content for the customers. As a business, it allows you to focus on other operations and initiate a self-driven marketing approach. Avoids Excessive Revenue Reduction Customer retention is a skill that every business strives to be good at and losing loyal customers to your competitor surely wouldn’t be a good thing for your business. Understanding and fulfilling the customer-needs ensure brand loyalty thus helps in preventing the need for disinterest. AI plays an important role in comprehending this data so your business can completely know what your loyal customers require. Collating this information gives the control to draw outline marketing programs and drive sales campaigns quickly. Reduced Manual Marketing and Increased Bot Support Hiring marketing experts sure can suffice the process requirements at many levels, however, with the introduction of Artificial Intelligence, you can initiate proactive advertising drives and run campaigns that are run by bots and automated chat programs. This change from manual marketing techniques to tech marketing allows your business to run perpetual campaigns that don’t require much human intervention. By allowing AI to take over customer support via chat help, you can ensure your business to revert to customer queries in less time, which is a great approach to customer satisfaction. Add A Personalized Touch To Your Approach It is observed that advertising mails and promotional offers that are sent out for the target audience often seem redundant and lack a human touch. Well, AI helps a business to build automated responses that have a personalized message, basis the customer behavior and concern. It could be emails, upcoming future campaigns, social media information, anything that attracts customer attention in a better and improved way. Personalized messages can be well programmed by accumulating customer’s anticipated behavior and buying trends so that they feel worthwhile trading with you. If your business requires assistance in maintaining marketing and AI together and fails to fulfill the task due to a lack of competence or path guidance, you can consider industry experts such as SaffronEdge, where you can amplify your business development pace and include technology in an organized and precise way. We are SaffronEdge industry insights to build personalized marketing plans that tackle the trading situations and ease up advertising and promotional practices done to escalate revenue graphs. ...
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Boost Dental Marketing ROI With Effective Adwords Management
When search engines drive 93 percent of all website traffic, it's easy to see why advertising on Google Ads is the most effective way of generating leads for your dental practice. Google reports that 5 percent of all queries on their search engine are health-related. With a conservative estimate putting daily Google searches at over 3.5 billion, the numbers are too big to ignore. Google Trends shows that interest in "dentist near me" has more than quadrupled over the past five years. This holds a great opportunity for dentists to target online users that are actively searching for dental services. Let's look at how you can maximize your online presence and start generating leads for your dental practice. Keyword Targeting Finding the best keywords to use is a significant part of setting up an ad campaign because you will be placing your ads in front of internet users who are actively searching for these terms. Choosing the right keywords to use is as important as the ones you choose to exclude. This is called using "negative keywords" and will make sure that your ad will not appear for certain words and phrases. For instance, keywords that do not signal buyer intent should be included in your campaign as negative keywords. These normally include keywords that show the user is looking for free information or for a service that you do not or cannot offer. For instance, if you do not provide service to patients without dental insurance, you can include a negative keyword like "dentist without insurance." Your keyword optimization should also incorporate the proper localization strategy. Consider using keywords such as "dentist near me" and words that will trigger your ad for the locations you serve. An experienced dental marketing services provider can help you implement the best keyword strategy so that you capture clicks from users within the radius you designate. Landing Pages that Convert You can drive as much traffic to your website as you want through ads but you cannot turn a search engine user into a lead if you don't have a landing page that converts. Creating an effective ad campaign is half the battle. The other half is deciding which landing page design and what user experience is optimal for converting those leads once they click through to your website. Check out one example of a landing page at Unbounce and look at the different elements that jump out you upon having the site load. There are fields where the user can enter their basic information and a call to action. Analyze what would be best for capturing leads for your dental practice and do some experimentation before deciding on your final design. The testing can include A/B testing in which you try two different designs and adopt the one that attracts more leads. A/B testing is a concept that can also be used in your ad campaigns to determine which ads are more effective. A knowledgeable ppc agency can run A/B testing for you so that you are working with the best possible version of your ads and landing page. GMB and Google Ads Connection Google My Business, or GMB, is a listing service Google offers businesses. You enter your dental practice's location and Google makes sure to promote it on its search engine. The better job you do in embellishing your listing with relevant information, the higher Google will place your dental practice in its results. With 60 percent of users electing to use one of the top three results in a search to solve their problem, you want to do your best to maintain the best GMB possible. Properly linking your GMB with your Google ads will provide your dental practice's presence synergies that will boost your status in the rankings. Google Ads works with GMB to provide relevant location-based search results for users. When your listing has relevant information and garners positive feedback in the form of good customer reviews, you signal to Google's algorithm that your dental practice should be displayed prominently because you provide the information and services that internet users are searching for. That's one of the reasons why choosing to work with an experienced ppc agency for your dental marketing services can push you past your competition. Ads Automation Adwords Express is a tool Google offers as a part of Google Ads so that advertisers can simplify dealing with the settings of their account. By using Adwords Express you can minimize the management necessary to maintain something as complex as a Google Ads campaign while being able to review the effectiveness of your ads right from your dashboard. Other than using Adwords Express to cut through a lot of the complexity of your Google Ads account, implementing various automation tactics can further reduce your workload while increasing effectiveness. Google offers a library of scripts that can be used to automate many key processes including bidding so that you can have more time to work on other aspects of your business. You can use scripts to create useful reports, automate your list of negative keywords and set up account alerts; all which are operations that can help you maximize your lead generation. Bids and Budget Optimization Budget optimization is a balancing act where you have to set how much you are bidding for keywords while maintaining a low enough cost per click so as to make your Google Ads presence viable. There are a couple of secrets that will allow you to place optimal bids while not breaking the bank on your Google Ads budget. Advertising on Google Ads requires a holistic approach so as to achieve the best results. Use your website's analytics to determine which keywords are converting the best. Focusing your Google Ads efforts on these keywords will not only ensure that you are in the right direction with regards to conversions, but also that you are signaling to the algorithm that your ads are targeting exactly the kind of content users are looking for on Google's search engine. Google likes this and will reward you with a lower cost per click on these keywords. Finally, you don't want to go overboard with automating the keyword bidding process. The more you're involved in pricing bids for your most effective keywords, the more insight you will gain on what is working for your marketing and the more you will be able to squeeze out of your budget. Geo Targeting With your dental practice, you are essentially serving customers within a specific local radius. You need to determine what that radius is, whether it's your city, county or state, and set the appropriate parameters and keywords to target users within that geographical area. Spending a portion of your budget advertising to people outside your reach is counterproductive and wasteful, so avail yourself of all the tools Google Ads offers to target local audiences. Retargeting Campaign A study conducted by Nielsen showed that in general, most consumers need six visits on average before they make a purchase. You can use retargeting to make sure you remain fresh in your visitors' minds so that they end up booking an appointment with your office. Retargeting has come a long way since the days of creepy ads following you around the internet, bashing you over the head to complete your purchase on the website you just left. By using audience segmentation and by diversifying your offers, you can make sure to discreetly approach your website visitors on other web properties they visit, giving them a reason to choose you for their dental needs. In order to generate the most ROI out of your ppc campaign, you need to make sure your campaign is strategically crafted and executed. Our experts can help set up and manage your campaigns so that you don’t need to worry about the technicalities. We enable you to focus on your patients while we generate the customers for you. Get in touch today. ...
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5 Lead Generation Methods You're Probably Missing Out
As marketers it is our job to find lead generation tactics and test them in the field that will both bring us more qualified leads and deliver value for our readers, customers and visitors. Leads could be generated either by giving the potential customers something in exchange for an opt-in to our service, or by simply delivering a better experience or by more accurate ad targeting. While we of course apply many proven lead generation tactics in our daily work, but we also try to get creative and test the waters on ideas that generate in our heads at random times. Keeping this in mind, we have compiled the list of some tactics that have been experimented by many marketers across the globe but are still not known to many that these exist. Hope you try them for yourself to analyze whether they work out for you or not: Exit-intent Popups Sometimes you can see that the analytics are screaming at your face that people are leaving from the landing page itself. The clear reason that comes into notice is that as soon as visitors click on the website link they are immediately smacked in the face with a popup before they can even check what the website is all about. This gives them a frustrating experience and can “sometimes” turn them off of your website. However, what if you don’t get any popup when you visit the website but as soon as you are ready to leave the website, then you are offered something of value? Bang on! Now this makes the visitor think twice before leaving, depending on what is offered. There are many tools across the internet, but the one that we recommend is OptinMonster. For example, WP Beginner wrote about how they increased their email subscriptions by 600% using OptinMonster. SlideShare Slideshare is a visual community of visual presentations that could be in the format of a PDF, KeyNote, Powerpoint or an OpenDocument. These slides can be publicly or privately shared on the platform and by the way it was one of the awesome organic lead generation opportunities platform. This is one content marketing way that many do not know of but users who submit high quality slides on a topic that command viewer’s attention reap the rewards. Note: Slideshare Pro allows for analytics, email lead generation, video uploads, etc. but as of now the product is still under changes internally and is not allowing new memberships, but yes the free version of SlideShare is worthwhile and can be a huge opportunity to take advantage of. Udemy Online Education is booming, and while many people are reaping the benefits of providing online courses in various marketplaces such as Udemy, Edx, Coursera, there are scores of other marketers who are actually teaching classes for free simply to get traction from the target audience. The another most attracting aspect of this strategy is that you can message your audience at any time with updates, which effectively gives you the same access an email opt-in does. Bronson Taylor from Growth Hacker Tv executed this strategy for himself as he posted GHTV episodes for free, which acted both as a free trial and a communication stream between him and over 5000 interested individuals. Gated Video Content Ungated video content is the one that is freely available to the public or any visitor who wishes to view it. While, a gated content is the one that is not so stringently restricted but requires just an email subscription, free membership, submitting contact information, etc. to view the content. B2B marketers do know the benefits of offering ebooks, whitepapers, etc. for an email, but few are taking advantage of other forms of content offering, such as video content. For example Neil Patel does this for QuickSprout University, where he displays all of the amazing content that he had available in short, bite-sized videos, but upon clicking on them, you’re directed to sign up. Old Content Is Still Gold Content Marketers generally make this mistake and probably is there biggest one if they believe old content is not useful anymore. To make it new again, there are so many things you can do to improve its design, add some more content, update the post with more blogs, and create a proper distribution strategy for it. In addition to improving upon the content itself, you should take time to identify your most top performing or have performed, pieces of content and add relevant CTAs at the bottom. Have a look at how this has been executed by HubSpot to take advantage of their organic traffic. Conclusion The article concludes on the same note where we started that marketers do find new ideas and test waters with them. Sometimes the best ways are the most simple of all and do not require technical hacks, APIs, coding or any other kind of crazy methodology. ...
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