4 Things To Take Care Of When Buying Advertisements Programmatically
Dec 05, 2018
10 min read
Marketers opting for advertising programmatically is on an all-time high!
According to a recent study by eMarketers, by 2019, as much as 84% of total digital advertising spend will be made programmatically, which is projected to reach $46 Billion.
And it makes sense as well, programmatic advertising gives 10x better control to advertisers and publishers over their digital assets as compared to traditional advertising.
While we have already talked about why programmatic is the way to go in the future if you’re looking to advertise digitally and mentioned some common threats to the programmatic industry as well. Today, we will talk about some things to take care of when you’ll be actually buying advertisement spaces over the web programmatically, which will help you spend your marketing budget wisely.
So, when it comes to programmatic ad buying services, here are some things you should take care of to get the best out of your efforts -
Defining a clear strategy
Defining a clear, cut strategy before venturing into the world of programmatic is an absolute must not just for buying advertisements programmatically, but marketing in general.
You must know well in advance the type of ads you want to vouch for, the biddings you are willing to make, the audience you want to target and the type of creatives you’d create that would resonate with your target audience. Doing this would help get you the most bang out of your advertising bucks.
In programmatic, it’s not just about buying banner spaces on publisher’s websites, you can place your ads on Youtube videos, Facebook in-stream advertisements, mobile ads and every other form of advertisements you see on the web. So, making a strategy and choosing the right platforms is important.
Moreover, you can choose to go for a RTB approach, buy advertisements from private marketplaces or directly buy advertisement spaces from advertisers through direct programmatic. While each of these buying methods involves different approaches, selecting the best method is vital for efficiently spending your marketing budget.
Also, knowing in advance the audience you want to serve will help you choose the best platforms in the marketplace to actively advertise on. DMPs or data management platforms can help you with that and most of the DSPs are integrated with DMPs as well to provide a holistic view to advertisers of their audience. They combine first and third party data to form look-alike audiences for your campaign which you can use to attract more customers.
Focus on your audience
When it comes to defining a programmatic strategy, you absolutely have to focus on impressing your audience with your creatives. And that includes having stunning visuals and stellar content on all your Ads that resonates well with your target audience and makes them click! Fail on doing that, and your audience will not even bother to give your ad a second look.
So, creating buyer personas is important to target the kind of audience you want to reach and it requires extensive audience research as well to figure out where your audience really resides on the web.
Again, DMPs can come to your rescue here as they usually have all the audience information you’d require to create great ads that would resonate well with your target audience.
Focus on understanding your audience more than the quality of your creatives. Don’t get me wrong here, while quality visuals are important for your ads, it will not be beneficial to you in any way if they are appearing at the wrong places and in front of the wrong people.
Include a mix of creatives
It’s all about the creatives when it comes to making people click on your ad. But like most of the advertisers out there, don’t fixate all your programmatic efforts on a single ad creative. Instead, make 5-6 creatives for a single campaign with different visuals & content. That way you can easily A/B test the performance of each of your ad by making small tweaks to the ads that are not performing well.
Doing this will give you a better idea about what kind of content works best with your unique audience and you can double down on that information by reiterating everything that is currently working with your audience in all your future digital advertising campaigns.
Monitoring performance is key
Talking about A/B testing, one of the main advantage of going programmatic is the impressive analytics DSPs provide for measuring performance of your each and every running ad, which was never heard of before in traditional advertising and probably is the reason why a majority of marketers are shifting to programmatic ad buying and you should too!
Monitoring performance is not just necessary to excel programmatically, doing it will help you optimize your each and every marketing effort in general.
Keeping a close eye on the actual performance of your ads will help you discard in an instant the ads that are not performing up to their mark and save a few extra bucks of your advertising budget. Like I said above, when you closely check the performance of all your ads, you can easily point-out the ads which are not performing optimally and tweak it a bit to bring it back on track, which is always a good thing to make sure the ROI of your whole campaign doesn’t take a hit!
So, there you go!
Before you step into the complex but extremely quick-paced world of programmatic, keep in mind the above-mentioned points to take the results of your programmatic efforts to a whole another level. Work on your strategy, figure out the people you want to target who are interested in availing your services and platforms where they actively hang out on the web, create an intriguing ad (and 4-5 versions of it) for them and constantly measure its performance based on KPIs that matter and watch your programmatic efforts bring in a ton of exposure for your business… and users of course!
But which top platform should you use to begin advertising programmatically? Stay with us as we’ll be tackling this exact question in our next blog where I’ll tell you about some of the best DSPs out there that will make programmatic a piece of cake for you!
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How can D2C businesses use Amazon A+ Content to boost their sales?
There should be no doubt referring to Amazon as the largest and most competitive eCommerce marketplace, having over 9.7 million sellers worldwide. Among these, almost 1.9 million sellers are actively promoting and selling their products on this marketplace. Now, the question is, how can you make your product and services stand out when millions of products are already striving for the same trophy? Well, Amazon’s A+ Content can be an efficient solution to beat your competitors to the draw and boost your sales. This blog will guide you through the world of Amazon A+ Content and its benefits to maximize your sales by improving conversions. So, let’s get started! What’s Amazon A+ Content? As described by Amazon Seller Central, Amazon A+ Content is an advanced feature that allows brands to modify the product description of branded Amazon Standard Identification Numbers (ASINs). It was formerly renowned as Enhanced Brand Content (EBC). Amazon A+ Content is a kind of additional information that Amazon sellers can include in their product’s description listings. Using this feature, you can showcase your product’s features to the users uniquely, consisting of enhanced images, brand stories, and text positioning. When you get access to the A+ Content, you can add the following features to your product description: Precise and informative introduction of the product Detailed and more comprehensive product description Highly optimized images HD videos that describe your product's features Comparative charts and tables of your competitors Attractive bulleted features list Inclusion of a section known as “What’s in the box?” Using A+ Content will efficiently help you convey your brand’s story and products’ benefits that add value to the customers. It will also enhance their experience, making them choose your products over your competitors. Since your brand will generate more value for your customers over others, you can observe a significant increase in sales. How to Create an A+ Content for Your Brand? Until mid-2019, Amazon A+ was only accessible for the sellers or vendors having a former EBC. However, now this feature is open-source and available to almost everyone. But you have to make sure you are eligible for a specific set of requirements. The first thing to remember is to have a professional seller account. Secondly, make sure you register yourself in the Amazon Brand Registry to be approved as a brand owner. Once Amazon verifies you, you can start including the ASINs of your products to A+ Content. When you update the content for the particular ASIN, it will be reflected for the parent ASIN and all the child ASIN levels. However, how strategically you create and optimize your content will help you get the proper conversions and sales maximization. Let’s talk about it in the latter part of the article. But what if your brand is new on Amazon? Well, that’s not an issue. You still have an option to be eligible for the A+ Content feature. Amazon also accepts and promotes emerging brand owners engaged in other managed selling programs, such as Amazon Exclusives and Launchpad's. Benefits of A+ Content for Your D2C Business You have already been told that Amazon is a highly competitive marketplace, and with the correct utilization of Amazon A+ Content, you can appear as the game-changer. It can provide you with a competitive edge to skyrocket your conversion rate and accelerate product sales. In fact, proper integration of A+ Content into your product marketing techniques can help you increase your product sales by 3% to 10%. Here are some advantages of A+ Content for your D2C businesses: Seize your shoppers’ attention The hardest part about selling a product on Amazon is grabbing your customers’ attention when millions of similar versions are out there. Amazon’s A+ Content helps you capture the eye of potential buyers as they are fed up looking at cluttered and messy product listings and no longer want to see them. However, with A+ Content, the product description is well-descriptive with large HD images and a video describing the product’s features and usage. Moreover, the formatted text and enticing bulletin points make it easier to grab your products' attention. A better option in terms of SEO One of the best things about A+ Content is that search engines like Google easily recognize it. Due to this, your brand and products get more visibility, and they appear on your users’ screens more often. One thing to note is that A+ Content is not indexed on Amazon, but Google does it, which means if you work correctly according to the algorithms, your products will be visible to your potential customers on Google. Enhanced product listings increase discoverability, optimize your brand rankings, and ultimately increase sales. Increase in conversions Well, this is normal. When you use high-quality images, HD videos, attention-grabbing, and SEO-friendly product listing pages, getting a higher conversion rate is no surprise. Your products eventually come into the limelight, making your shoppers click on the “Add to Cart” or “Buy Now” button confidently. More reviews and fewer returns! What do you usually do while shopping online? If you get sufficient time, you will try to gather as much information as possible about the product you want to buy from different sources and several reviews. However, when you use the A+ Content strategy in describing your product information, they get a clear picture of the product all at one stop. It helps the customers make the right and quick decisions. Furthermore, when they purchase a product with its complete understanding, there are negligible chances that they will return it. Also, the satisfied customers will leave positive feedback on your products page that will help other customers choose your product. Hence, increase in sales! Minimize ACoS and Raise ROI When you run a PPC campaign for your product, it might bring you clicks in a large number but not necessarily guarantee sales. In addition, running a PPC ad can cost you a good amount based on your needs and target options. However, the right on-target and comprehensive A+ Content can easily convince your potential buyers to purchase by grabbing their attention on the products’ features. Also, you won’t be charged for using the A+ Content strategy (until you upgrade to the premium version). Therefore, with A+ Content, you get more sales, less advertising cost of sale (ACoS), and a higher return on investment (ROI). Best Practices Regarding Amazon A+ Content To get better results, you need to ensure that your A+ Content is optimized with the best practices. Here are a few tips for delivering quality A+ Content and a better customer experience: Emphasize the USP of your brand Remember that a product is not produced just to sell it, but for your customers to buy it. Therefore, see it from the customers’ point of view. Discover why they will need it or how it can benefit them. That would be the Unique Selling Point (USP) of your product that you must emphasize in your A+ Content. The advantages of your product will help drive emotions, the emotions that describe your customers' needs. And where the emotions are aroused, the purchases automatically take place. Keep your content short and clear It doesn’t matter how informative your product description is, your customers usually have the same time you would invest while purchasing for yourself. Nobody wants to wait, and no one has much time to read long and detailed paragraphs about your product. Therefore, make sure you stick to short and on-point A+ Content to accelerate the buying decision. Use the combined power of text and images You might have read or heard that the visuals speak more than text. Hence, in your A+ Content, combine high definition visuals along with the precise text. You can use banners to segregate your product’s listing and details page to make it more straightforward and offer a streamlined experience to your customers. Avoid errors and proofread your content before submitting Make sure you avoid using special characters in your A+ Content. Amazon forbids the use of some special characters, including copyright and registered trademark symbols. Moreover, you are also not allowed to use hyperlinks to other websites in your A+ Content. However, adding a link to any other ASIN is acceptable within the module type. Also, Amazon takes almost a week to approve your content describing the product listing and description. Therefore, make sure you proofread it for any grammatical errors before the submission. It is crucial because, for some reason, if you ignore the mistakes and Amazon approves your content, it will be live on the website. Later, when you realize that your content has some errors and you wish to fix them, you will have to submit the page again. However, until the mistake is resolved, it would have run live almost for a week. Keep your page designs uniform Always remember that you do not create the design or structure of your A+ Content for one page. Instead, you will be using it for the whole product catalog. Therefore, make sure to maintain consistency throughout the layout of your products page. Use minimalistic designs with optimized images and formatted text. Your products’ page design should be unique and signify your brand’s extension. Also, to avoid rejection from Amazon regarding your visual content, ensure that your images and videos are of appropriate resolution and size as per the policies suggested by Amazon. Guidelines for Amazon A+ Content You should not refer to your business as a seller or distributor. Don’t provide any contact information of your business or company. Avoid using purchase references, like “cheap,” “free,” “bonus offer”, “affordable”, “shop with us,” etc., in the product description. Don’t use any special characters including ?, ? or ™. Avoid using low-quality images with the unreadable textual matter. Do not add hyperlinks to any website inside or outside of Amazon. Don’t use images or graphics that might imitate Amazon logos or programs. Never mention anything in your A+ Content that shows association to any kind of criminal activities. Avoid mentioning debatable claims, such as “the best product,” “#1 selling item”, “the top product in the list,” and like. Ensure that the lifestyle images you use show the products. Your A+ Content (images, videos, or text) should be unique. Any changes or modification in the content is allowed only in the first two business days after publication. Don’t insert or mention anything that violates the Amazon selling policies. Amazon has the right to take down your page in that scenario. Wrapping Up As per an Amazon report, on average, around 4000 items are sold every minute by the small and medium-sized businesses located in the United States. This statistic might clearly tell you why all kinds of companies want to incorporate themselves with Amazon services. However, a wide presence of competitors can make it extremely challenging for you to distinguish your brand from them. Undoubtedly, A+ Content is an efficient method to make your own way in this cut-throat competition and grab the attention of your potential customers. All you need is to follow the proper guidelines to make your products stand out from the product. And the appropriate knowledge comes from experience. Therefore, it is worth investing in an efficient and proficient digital marketing agency to help you deliver high-quality A+ content to increase conversions and boost sales. ...
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Best SaaS Marketing Campaigns for Inspiration
In the ever-evolving landscape of Software as a Service (SaaS), the role of effective marketing cannot be overstated. SaaS marketing is a nuanced approach tailored to promote software solutions predominantly through online channels, serving as the linchpin for brand visibility and customer acquisition. This Guide to Digital Marketing Strategy delves into the nuanced differences between SaaS marketing strategies and campaigns, shedding light on their scopes, timeframes, and essential components. Additionally, it presents a comprehensive list of 11 exemplary SaaS marketing campaigns to inspire and guide marketers navigating the fiercely competitive landscape. Understanding the Divide: Strategy vs. Campaign A SaaS marketing strategy is a comprehensive, long-term plan that specifies how a firm will communicate, engage, and connect with its intended audience. This strategic blueprint spans months to years and incorporates various elements, including business operations, goods, services, brand identity, and customer interactions. It is a foundation for the SaaS brand's overall strategy and market positioning. In contrast, a SaaS marketing campaign is a targeted, focused effort aimed at certain market groups. The best Saas marketing campaigns have a well-defined lifetime and objective and are intended to create immediate results. These objectives are quantifiable using SaaS marketing data, allowing for evaluating the campaign's efficacy within a given timeframe, unlike a plan's more significant and long-lasting character. SaaS Marketing Landscape: In the dynamic SaaS marketing landscape, the worldwide industry is expected to grow from $130 billion in 2021 to $716 billion by 2028. This significant expansion increases competition for client attention, necessitating mastery of SaaS marketing. Navigating this changing landscape necessitates a thorough awareness of new trends and successful techniques. This article acts as a guide, throwing light on crucial playbooks and tools that enable organizations to develop profitable SaaS marketing strategies in the face of fierce competition. As firms compete for dominance in this lucrative industry, implementing creative tactics and using important insights is critical to surviving and thriving in the growing SaaS environment. Inspiration from the best SaaS Marketing Campaigns: Zapier: Zapier systematically increased traffic by generating 25,000 landing pages, each properly optimized for Google rankings for their Saas marketing campaigns. This rigorous SEO strategy increased exposure and established Zapier as a go-to solution across various online channels, displaying unrivalled search engine optimisation skills. Holded: Holded executed a spectacular Black Friday Blitz, boosting user acquisition with an appealing 50% offer for six months. This aggressive strategy accelerated user growth and resulted in an outstanding increase in Monthly Recurring Revenue (MRR), demonstrating the power of well-timed promotional campaigns. Zoho: Zoho attained user acquisition excellence through the power of referrals. Zoho used a deliberate referral campaign to give five free user accounts, increasing its reach within relevant networks and highlighting the importance of word-of-mouth marketing for its saas marketing campaign. Pitch: After receiving finance, Pitch systematically increased brand awareness with elegance. Introducing a brand awareness PR campaign resulted in a compelling narrative, connecting with audiences via a CEO-led video presentation and cementing Pitch's position in the competitive market. Userlist: During the epidemic, Userlist made a praiseworthy gesture by offering founders essential assistance through the "Help Founders" campaign. Userlist displayed empathy and connected with the entrepreneurial community by cooperating with podcasts and delivering free advertising spaces to SaaS startups. HubSpot: HubSpot developed industry authority through content expertise, making it a go-to resource for SaaS marketers. The development of comprehensive inbound marketing automation content cemented HubSpot's status as an informational powerhouse, instilling confidence and credibility in its target audience. MailModo: MailModo used interactive lead-generating emails to illustrate product benefits in a new way. MailModo used engaging components in their email marketing to present consumers with a brief product demo, effectively capturing their attention and creating a memorable user experience. Wistia: Wistia increased brand recognition with an audacious video experiment. The documentary series "One, Ten, One Hundred" looked at the influence of varying budgets on marketing films, providing a fresh and fascinating viewpoint that connected with consumers and helped Wistia stand out in the crowded video marketing industry. MailChimp: MailChimp cleverly increased organic search traffic by generating interest using campaigns such as 'MailShrimp' and 'JailBlimp.' These funny and interesting campaigns resulted in over 67 million organic searches, demonstrating MailChimp's ability to convert curiosity into engagement and brand awareness. TypeForm: TypeForm demonstrated its product capabilities in a cinematic style by creating a movie called "LockedIn." This novel method displayed the capabilities of their video discussion platform, VideoAsk, and engaged consumers with an engaging plot, successfully combining entertainment and commercial marketing. Bungalow: Bungalow intentionally improved SaaS Marketing SEO by including detailed city advice on the most significant neighborhoods in cities. This insightful material increased Bungalow's search engine presence and established the brand as an expert in the sector, responding to the demands of potential clients looking for thorough information about their ideal living spaces. Best Methods to Promote a SaaS Product Technical SEO: Technical SEO for SaaS drives targeted traffic, facilitates immediate sales and is excellent for long-term brand building. PPC (Pay-Per-Click): Quickly generates traffic and is famous for SaaS brands aiming for quick returns. SMM (Social Media Marketing): Ideal for casual and direct interaction, effective when coupled with SaaS marketing automation tools. Affiliate Marketing: Offers a "lazy" approach, eliminates business risks, and streamlines marketing efforts. Email Outreach: Used with other channels, yields solid results with a robust SaaS content marketing team. Podcasts and YouTube: Enhances brand awareness and authority within the industry by utilizing both platforms. Measuring the success of SaaS marketing Measuring the success of SaaS marketing is multifaceted, with SaaS brands employing a range of key metrics to gauge performance and refine their strategies. The effectiveness of marketing efforts is evaluated through a strategic lens encompassing vital indicators, ensuring a comprehensive understanding of the overall business health. Customer Acquisition Cost (CAC): This metric delves into the resources expended to acquire a new customer. Calculated by dividing total acquisition costs by the number of acquired customers, CAC provides invaluable insights into the efficiency and sustainability of customer acquisition strategies. Customer Lifetime Value (CLV): CLV assesses the total revenue a business expects to generate from a customer throughout their entire relationship. By comparing CLV to CAC, SaaS marketers can ascertain the long-term profitability of their customer base, informing decisions on resource allocation and retention initiatives. Customer Churn Rate: The churn rate reveals the percentage of customers who discontinue their subscriptions within a given period. A low churn rate indicates customer satisfaction and loyalty, emphasizing the need for robust customer retention strategies. Recurring Revenue: The lifeblood of SaaS models, recurring revenue signifies the predictable income generated from subscription-based services. Monitoring this metric allows marketers to gauge the stability and growth potential of the business. Net Promoter Score (NPS): NPS measures customer satisfaction and loyalty by gauging the likelihood of customers recommending a product. A positive NPS indicates a strong advocate base, contributing to organic growth and brand advocacy. Signups to Paid Conversions: Tracking the conversion rate from free signups to paid subscriptions provides a clear picture of the effectiveness of onboarding processes and the value proposition communicated to users during the trial phase. Customer Engagement Score: This metric evaluates the depth and frequency of customer interactions with the product. Marketers can plan SaaS Marketing Budgets and tailor engagement patterns to enhance user experience and satisfaction by assessing engagement patterns. Marketing Program vs. Campaign: Marketing Strategy (Program) Digital marketing techniques and Product marketing are an essential part of a Marketing Strategy, often a Programme, which is the overall, long-term plan that directs a company's brand image and communication activities. It includes long-term goals that apply to all aspects of the organization, including the use of digital marketing techniques and Product marketing strategies . This strategic program integrates into the company's core operations, goods, services, brand identity, and customer interactions. Its horizon ranges from months to years and involves all levels of the organization. The goal is to create a consistent and long-lasting brand story that connects with the target audience, resulting in a prolonged and effective market presence, including the effective use of the best marketing Saas strategies and product marketing strategies. Marketing Campaigns Marketing Campaigns are shorter-duration initiatives that aim to achieve specific targets within a set timeframe. While integrated with the Marketing Strategy, a campaign is a tactical effort with a clear goal. It might be focused on product launches, promotions, or seasonal events. Campaigns are quantifiable using key performance indicators (KPIs) and are important in carrying out strategic agendas. They help to drive quick results, capture attention, and respond to market changes in a timely and focused manner. While strategy lays the groundwork, campaigns that incorporate SaaS SEO strategy and SaaS content marketing examples are dynamic instruments for attaining short-term goals, assuring agility and relevance in an ever-changing marketing landscape. Best Practices for Crafting a Robust SaaS Marketing Plan Build an Impeccable Website First: Ensure your website is visually appealing and user-friendly to create a positive first impression. Establish Expert Credibility and Community Building: Share valuable insights to position your brand as an industry expert and build a community within your niche. Place Emphasis on SEO: Optimize your website for search engines to increase visibility and ensure discoverability. Demonstrate Differentiation: Highlight what sets your product apart to stand out in the saturated SaaS market. Prioritize Brand Awareness and Integrity: Implement strategies to enhance brand awareness and maintain consistent messaging and quality. Offer Freemium or Free Trial Plans: Provide a risk-free opportunity for users to experience your product before committing to a subscription. Create Informative, Personalized Product Demos: Tailor demonstrations to showcase features relevant to users' needs and pain points. Simplify Sign-Ups: Streamline the onboarding process to make sign-ups easy for potential users. Map Out Every Stage of the Customer Journey: Develop a clear understanding of your customer's journey and implement marketing strategies for each stage. Cultivate and Repurpose Customer Testimonials and Reviews: Leverage cheerful customer Conclusion: In the rapidly expanding SaaS industry, distinguishing between marketing strategy and campaigns is critical. SaaS marketers receive the finesse required to navigate competitive waters effectively by learning about effective tactics, critical analytics, and inspiration from real-world campaigns. Working with specialized SaaS Content Marketing Agencies also provides businesses with the expertise they need to create and execute effective Inbound marketing for SaaS. As the SaaS market evolves, the combination of precisely developed broad strategy and compelling campaigns emerges as the guiding compass, leading businesses to long-term success. This detailed insight helps SaaS companies keep on top of industry trends and actively change their trajectory for long-term success in this dynamic and fiercely competitive environment. ...
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5 strategies to ace your dental content marketing game
91% of B2B companies and 86% of B2C use content marketing to attract and engage customers. Content marketing is an effective way to reach out to your audience as 70% of people learn about companies through their blogs, posts, or any other forms of online content. So to increase your customer engagement, you must publish content regularly on your website. Your dental content can also help you to upsell your dental practice services. You can take your dental practice a notch higher by implementing effective content marketing strategies. Here are the five strategies to ace your dental content marketing game. Strategy and Goal Development Before rushing towards content creation and publishing, take a step back and strategize. Make a comprehensive list of all the areas you wish to cover or the end goals you intend to achieve with your content. For example, if you are an established dental practitioner, you might want to expand your customer base based on your previous customer testimonials and feedback. If you are just starting your dental practice, then your needs might be different from an established practitioner. Therefore, you need to keep your end goals in focus and then develop strategies accordingly. After you have clearly identified your goals, it’s time to develop strategies. Develop clear strategies that help you achieve your goals. Also, do not get ahead of yourselves and set goals that are next to impossible. This will hamper your content creation strategy, and ultimately you will find yourself disappointed. So, assess your current situation and create goals and strategies accordingly. These goals may not be attainable in one go. So you need to be patient and develop a step-by-step strategy that approaches each goal in a given time frame. Content Creation This is the most important part of your dental content marketing tactics. The content is the cornerstone of your marketing strategy. If your content is not attractive enough, it will not capture the attention of the customers. So, you need to create attractive content with catch titles and interactive structures. Most people online prefer to consume data in a listed or bulleted format. Hence you need to keep such pointers in mind while developing the content structure on your website. Apart from this, your content must also be engaging. It should not be all smoke and no fire. There must be some enriching information in your content. The readers must attain some knowledge or gain some insights after reading your content. This keeps the readers engaged. This engagement further leads to sales conversion. So, it is rightfully claimed by digital marketing gurus, “content is king” You also need to take care of the intervals of your content. The content must be published at regular intervals so that your user base is updated with the information. Also, if any major events or conferences take place regarding your field of study, you must cover that too. This reflects that you are constantly updated in your field and provide fresh and recent information. Content Distribution Producing and publishing content will not attract customers by itself. You would need to strategize your content publishing. Like in the above section, we discussed the content intervals; you need to assess the user response and interaction your content is generating for your dental practice and then decide the intervals of your content. For example, a majority of your users would not be able to read your posts daily or they simply like to engage with your content on a monthly or bi-monthly basis. So plan accordingly to get the best response from your user base. The next important factor in your content distribution strategy is to decide the mediums and platforms you are going to publish your content on. Surely, the first choice of publishing your platforms would be the ones that are wildly popular among the readers, such as WordPress and Medium but you also need to keep looking out for the other platforms. These platforms drive small yet significant traffic to your website. This is the quality traffic, which has a high lead conversion rate. So, content distribution is also crucial for the success of your dental content marketing strategies. Reporting and Analyzing Reporting and analysis is also an essential part of your content marketing strategy. After you have implemented the strategies, you need to measure and track the results too. The analysis must be carried out in a thorough manner. You must focus on the keywords that bring you higher conversions. The areas in which your content is lacking must also be taken into account. Also, this analysis must be done at regular intervals so that you do not lag behind your competitors. The reports must give an in-depth analysis of all your strengths and weaknesses. Directories and Citations After you have developed the content and published it on all the appropriate platforms, you need to create citations for your dental practice. This will help your practice to gain maximum online visibility and your platform will attract more customers. These customers can then engage with your content and your dental practice will gain much-needed exposure. Why should you work with us? Having industry experience of over ten years, Saffron Edge provides the best content marketing services. We help your content to reach the right audience. We implement all the steps mentioned above, starting from the development of goals and strategy to reporting and analysis. We carefully carry out each task with utmost precision and finesse. Our specialists have the skill set to level up your content marketing game. They have the experience and knowledge to implement content marketing strategies and increase your user base effectively. We also have full-service offerings that cover a wide range of services. Also, with our quality content, we help you to build credibility and help you to gain new customers. This also helps you to build customer loyalty. Content Marketing is an efficient way to target new customers and build a good rapport with your existing customer base.Click Here to learn more about content marketing. ...
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