4 Top Tips to Boost your Content Marketing Strategy
Aug 21, 2017
10 min read
Table of contents
Traditional marketing practices, tactics of door-to-door sales, or cold calls are the things of the past. They are no longer effective in this fast-paced digital world. Now, content marketing has become the new way to reach customers. It has made an astounding impact on the marketing industry. Content marketing is more than just preparing, sharing, and distributing content in order to generate leads, improve branding, connect to a large audience and achieve marketing goals.
A content marketing strategy analyzes or inspects the different ways content marketing can be used across a consumer’s journey along with their varied experiences. But in order to boost this strategy, you need to go beyond this. So, let's take a look at these 4 useful tips that will improve your content marketing strategy:
1. Style your content attractively
Sometimes reading content online can be boring so make sure you put extra effort to style your articles effectively. Keep it short and simple. Divide the sections of your content with short, compelling headings and subheadings, and try to keep your paragraphs crisp and brief. Use bullets or pointers to present the content as a list, this will help your readers to get drawn to these bulleted texts. Also, have thorough research on the topics related to your industry and look for sources of inspiration.
2. Try to create more visual content
Visual content simply means content with pictures and videos. Visual content always performs better than any other type of content when it comes to sharing. This simply means that if your content posts and links are not getting enough shares, you could change them to visual content. Create custom images, infographics and share video tutorials to improve your content outreach strategy.
3. Improve your promotional efforts
For you, your content should be like a living thing: It needs to be supported and nurtured in order to grow properly. This simply means that your promotion efforts are equally important for a successful content marketing strategy as your content creation efforts. All sources that you have used to create content, whether original or curated, should be given a chance to be promoted and shared within their circles and on specific channels.
4. Share your content at the right time
The time to share your content is very critical regardless of how attractive or appealing your content may be. If you are sharing your articles or content at a time when most of your audience is at work or asleep, there is a big chance that your content might not get the number of shares it really deserves.
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How Does Partnering an Inbound Marketing Agency Boosts Your Sales
Inbound Marketing has emerged as a new field of marketing and gained importance in recent years. As a result, this required a complete overhauling of the sales and marketing departments and making them learn how inbound marketing works and how to handle the queries that come in through this channel. This makes the two separate teams of sales and marketing get intertwined with one another. It has become important to offer these teams the right kind of support they need in order to get on the right foot. And, the best way to do so is to partner with an excellent inbound marketing agency that provides sales enablement while the in-house team learns the way inbound marketing works during the process. 5 important benefits from partnering an Inbound Marketing Agency 1. Inbound Marketing Strategy that suits your business Not being familiar with the inbound marketing and starting on your own without much knowledge about what best suits your business can be catastrophic and make customers fall out of that sales funnel which was your ultimate goal. Customers falling out of the sales funnel means that some might become critical about your company for the next time even if you target them with the right kind of strategy or re-targeting. But all these kind of repercussions can be avoided if you are up for partnering with the right Inbound Marketing agency. You will get the right advice and people to implement the suggested strategy that suits best for your industry, your unique company, your products or services and your audience. This will help your company realize ROI much better and quicker. One of the eminent players in this industry is HubSpot for US based firms. 2. Making the Sales Team Learn Even though partnering the inbound marketing agency helps in strategizing and implementing it, partnering with the agency that provides sales enablement as well can be an added advantage for your company. During the process the sales team learns how to pitch for sales while handling an Inbound query. It is pretty obvious that your sales team might resist this change and your reps might feel like they’re being replaced. An agency that provides sales enablement can make the transition smoother and get your reps on board effectively. Their coaching will include that they won’t have to chase down leads anymore or cold call anymore, that they will get highly qualified leads that are actually interested in your company’s products or services and hence will make them achieve higher lead targets. 3. Sales and Marketing Teams are better aligned with each other Implementation of Inbound Marketing will make both marketing and sales teams to work in collaboration which could be a huge change for them, but this is a good thing because to get the maximum results we need both the teams to work in collaboration. An inbound agency with sales enablement will help make sure that the alignment between these two teams is more effective. A sales coach will offer tips about how to properly communicate with the marketing team and make sure that both work together in achieving their respective goals ,i.e., lead generation and conversions. 4. It provides help with CRM An Inbound marketing agency like HubSpot provides its own sales CRM for the sales team. Similarly, if other Inbound marketing agencies also do provide their own CRM tools for your sales team, moving over to the new platform can be easy if their is a proper training given about the features of the new tool and what all it can do. If the agency is up for providing the help and support you need then it will be a smooth transition for the sales team to get used to using the new CRM. 5. New techniques for selling If your company’s sales team is used to outbound selling techniques, inbound techniques can be whole new world for them. In that case, they might use the same aggressive techniques that they used previously instead of focussing on the customer’s needs, they might not know what is social selling, they might not know what is thought leadership or they might not know what is customer-centric approach. So in this case, Inbound Marketing agency that offers sales enablement will provide an ongoing training for the sales team and let them learn about the best practices to sell in inbound marketing, so your sales people can make more sales without bugging customers too much. ...
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Seven Incredible Amazon Marketplace Hacks To Help You Sell More
You understand you ought to make your products available in as many locations as possible if you want them to sell. The Amazon Marketplace has facilitated all businesses, including small businesses, to compete with considerably larger businesses. Many people presently go to Amazon first when they want to purchase something on the internet. It's only unpretending that you will make it available here if you have a product to sell. For your online business, selling on Amazon is required. It does, however, imply that you will encounter fierce competition. It would help if you had a competitive edge to set your online business and items apart from the millions of other active merchants. Your product page serves as your storefront as an Amazon seller. Your listing title and image on search results draw the customers' attention by offering the relevant information at a glance, similar to how a window display attracts shoppers. Then, these customers get a complete picture of your product on the product page, replete with a detailed description, photographs, and more information. Amazon, the word itself conjures up a plethora of features and ideas. Amazon offers thousands of advantages as the world's largest marketplace. It has made millions of people's lives easier all across the world. Thousands of people sell on Amazon's marketplace every day. If you are one of them and want to expand your business, you have arrived at the right location. We have emitted the various advantages of selling on Amazon and some excellent aspects to assist you in trading more. Stay tuned for additional information! Why Should You Sell On Amazon? The obvious argument for any seller to consider selling on Amazon.com is that you can reach a considerably larger audience than any other eCommerce site. Earning more money while doing less work is even more appealing. Although Amazon is far from ideal for selling, it does provide several advantages, notably for businesses looking to reach a more expansive and more diverse customer base that disburses a lot of finances online. The following are some of the most persuasive arguments for selling your products on Amazon: You can communicate with billions of individuals at once. It is the most popular website in the world. It is a huge advantage for those looking to grow their market. Compared to many other big eCommerce retailers, Amazon offers enormous opportunities for producers. It ensures vendors' long-term profitability. You can effortlessly transport your orders without fear of excessive fees or other crises such as thievery, misplacing, etc. With Amazon, your brand will be entirely unassailable and protected. It is because it provides its producers with several safeguards. Amazon offers a distinct seller program that assists all of its sellers in running their businesses efficiently. It also assists consumers with customer service and theft protection. It offers you analytics and specialized tools to assist sellers in building the most suitable strategy for increasing sales and earnings. It is extremely user-friendly, and anyone can rapidly browse its offerings and learn how to sell their items efficiently. Because their services for listed products are offered at a low cost, the initial investment is far lower than other platforms. A small business can readily enter the market without worrying about exceeding its budget. Source: Pexels What Are The Best Amazon Marketplace Hacks? Because Amazon is such a crowded market, businesses need to go above and beyond to differentiate themselves. While developing high-quality products is critical, gaining momentum, particularly around the launch, requires more. Fortunately, you may use these seven strategies to entice even first-time customers. 1. Maintain A Clear Vision While it is necessary to guarantee that you make the most money possible from your sales, maintaining an explicit vision is also critical. It will aid you in determining your expectations and objectives. It will also assist you in maintaining a clear sense and minimize the chances of getting off track. Having a clear vision obliges you to make more profitable decisions. You will also be capable of underlining momentous spots along the process. It will certainly help you sell additionally and for a more extended period. Additionally, you will be able to generate more money over time rather than in a short duration. 2. Brand Individuality You probably think of innovation, loyalty, productivity, and quality when you think of prominent businesses. People who buy from you on Amazon, on the other hand, are not precisely thinking about buying your items for these reasons. They also invest their sentiments. They examine various products and compare them to find the greatest offer. It would help if you built a distinct brand identity to stand out among your contender. It will greatly assist you in raising your sales. If you consider their feelings, you will be competent to think like them and supply them with services that benefit them. 3. Use Amazon Analytics You won't get significantly distant if you don't have an eye for accurate data. Using analytics to determine your plan is arguably the most effective technique to enhance your Amazon sales. Make sure you are using Amazon analytics to get the most outstanding outcomes. This feature provided by your primary provider is a data analyst's dream. It is not only up to date and uses cutting-edge technology, but it also gives extremely practical information. Its study will undoubtedly assist you in developing strategies and effectively targeting your target audience. 4. Cost And Profit Margins You will be able to maximize your income if you are mindful of all connected charges while selling on the Amazon marketplace. Your selling cost should cover all expenditures, such as manufacture, storage, and marketing. You must not reduce it, even if it periodically exceeds your selling price. You can easily overcome this shortfall by effectively arranging your cost and profit margins. Once you have done that, you will discover it easier to sell more on the marketplace. And it will also assist you in assembling both quick and long-term income. 5. Multichannel Selling With the booming eCommerce sector worldwide, it's more crucial than ever to know what, where, and when to sell your product. It allows you to contact customers at their preferred location. It does not simply ensure you more revenue, but it also secures consumer loyalty that will help you earn long-term consumers. When selling on Amazon, you need to consider price tactics and product visibility. Because there are millions of sellers, you must assure that you sell on all levels and consider location and optimal timing to improve your sales. 6. Outsource When Required We understand your desire to oversee everything to achieve optimum benefits carefully. It is, nonetheless, critical to outsource when vital. It is because it will ease your burden and will also assist you in achieving your goals by appropriately assessing your and your customers' necessities. Outsourcing to reputable countries can assist you in maximizing your revenues. It enables you to dedicate more time to tasks that demand your immediate or complete attention. If you are skeptical and don't comprehend how to outsource, you should construct a list. Make a list of tasks that take too long or that you are not particularly excellent at. After that, some aspects need to be outsourced. 7. Continue To Learn If you desire to sell for a long time and earn money, you must continue to learn and be consistent. It's insufficient to keep up with the latest trends and technology tools. Amazon conducts workshops that you should attend. Active participation in seller forums is also a tremendous manner to stay up to date on the newest trends and what is foreknew of you. To secure a spike in sales, one can also contact specialists and seek their advice. Learning about Amazon's evolving PPC (pay-per-click) trends can also help you stay ahead of the competition for a long time. Conclusion If you follow these approaches and strategies, your Amazon Marketplace sales will certainly improve. Saffron Edge's outstanding services need to be considered if you desire the best for your corporation. This marketing company provides various services that can help you increase your sales and profits. Call our experts for a free consultation if you are unconvinced about what's ideal for your company. Our knowledgeable and experienced staff will oblige you to determine the ideal solution for your needs. Please visit https://www.saffronedge.com/ to get in touch with us right now. ...
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4 Myths About Virality
Virality is not only concerned with marketing or used only in business analysis but also in a wide select of field. The impact the word has in every day to day business world has given it a big name in the business world. Once the term “Virality” is horned in marketing, social marketing comes into play. Kissmetrics, a frontline online web marketing company based in America described viral marketing as a marketing technique that optimizes the use of pre-existing social networking services and other reachable technologies in business promotion. In my own simple definition, I truly believe viral marketing involves the use of consumers (as middlemen) in spreading the news about a brand, product and commodity plus achieving other promotional objectives. Viral marketing is part of surefire business marketing, all marketing gurus must know this and hence, fight to rip from it's bounteous benefits. Though a good number of marketers may find traditional viral marketing very tough and challenging to achieve, thus it is worth the trouble once the benefits start flooding in. Relatively expensive Since viral marketing has more to do with word of the mouth, don’t you think it might gulp some good deal of capital and cash investments? Indeed gargantuan multinational companies like Coca-Cola, 7 Up, Cadbury, Nestle and lots more of them are good point of reference for viral marketing. These Companies invest huge sum of raw cash on promoting its brand, products and subsidiaries in the viral marketing pipe, even so, they have attained a greater height in terms of customer acquisition and retention. Uniqueness of Idea breaks the yoke This is one myth you’re sure to have known all these while. Success through viral marketing isn’t easy to come by, but with a great idea, great things are sure to happen. Be creative, figure out something unique, interesting and above all, eye catchy so as to last a while in the minds of your viewers and readers. It’s not necessary to have Jean Claude Van Damme do a split in between Volvo trucks, but could seemingly come up with something groundbreaking. For people to love your ad, pay attention, and perhaps be motivated to spread the news about it. Then your work has to be exceptionally scintillating and marketable. Humor triggering I recently came across a very wide and ginormous sign-board in the heart of one of the biggest city in West Africa some couple of years back. Guess it was proposed to serve as a viral marketing element, but to my surprise. Guess what is saw! The message as portrayed in it was “Branded! Coming Soon” (with the brand logo just right beside it). I couldn’t help but to twist around my neck to take a second stare at it; behold i was flabbergasted. A good number of people saw this as a waste of money, time, and resources; yea because it calls for humour. But taking a second thought at the scenario, I immediately came to realize what the advertiser had in mind. He was trying to create awareness through mere three words “Branded! Coming Soon”. Be Short and Simple The example as illustrated in the previous paragraph got it all; what the viral marketer did above is an explication of what this line says. It's not necessary to incorporate all your thoughts and messages here in your marketing aid. All you need is a very succinct and yet straightforward explication of your goal, the rest will take care of itself. ...
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