4 Ways To Feed Your Content Marketing Campaigns With The Right Content
May 05, 2016
10 min read
Getting the content your marketing campaign needs is often a difficult proposition. This is because there often are a dozen or more categories of documents that are needed to be prepared and each must be geared to the particular needs of your specific campaign.
There is a way to get it all done! We are going to show you 5 ways to get the content you need in the quantity you must have in order if your campaign is to succeed. Inbound marketing uses many techniques that are not in the ordinary bag of tricks of markets if you notice the plethora of the get-rich-quick schemes you see advertised on the net today.
Many of them use Direct Mailing, where you are taught to locate a market and saturate it with emails, flyers, and brochures. Cold calling is another example that has worn out its usefulness as well. Instead, we are going to use 5 other methods that are much better suited as they permit the customer to come to you instead. This way they do not feel pressure or that they are being stalked.
So let’s start with our first and one of our favorites.
1. Inbound Marketing Strategy
Set up a Weblog and it will bring people to you in your particular niche quicker than anything else can on the web. We know it sounds like you're giving the horse and the cart away for free. But, there is a method to this madness. People in your niche want to socialize with their own kind and if you provide that with a blog and you salt it with enough good information people will start to look for you for the answers.
Once you are established, as the expert in a particular niche the rest is simple as people like to talk about things. But when they want it done, they are reluctant to do it themselves. This gives you the opening you need to promote your product or service as long as it is done tastefully no one complains and the people you've helped will write you up and you can then post that as well.
This brings us to our second secret strategy for Inbound Marketing.
2. E-Books
Everyone likes a Freebie. Giveaway e-Books are one of the best ways to bring 'em back for more. So once you have your blog up for a bit you'll actually find you have sufficient material to compile in an e-Book form.
Singing packages live Scrivener this becomes child's play and what is even better besides having it on your blog or website as a freebie. You can publish it on Amazon as well and you can make a profit from it along with attracting people to your Blog and your core business as well.
But an E-Book can spawn yet another Inbound Marketing tool.
3. Podcasts
Once the material you had on your Blog is in E-book form it can easily morph into a Podcast as well. Now you can reach those who prefer to listen to read and this is a great way to make your Blog posts earn their keep. First by having, your Blog turned into E-Books and now by changing the E-Books into Podcasts as well.
But let’s look at another way that again your original material can be re-purposed yet again.
4. How-to Videos
You see how the natural progression that the written content goes through as it evolves. The next step up the evolutionary ladder is in the form of "How to Videos" that put into practice what your niche Blog talks about and this will further endear you to your audience as many now want to use their smartphones as their window to the world and videos are the way into that world.
But let’s take a few steps back before we take you to the final strategy. How does one generate the amount of content required to create such an empire of words?
This is easier than you might think. One method is to learn the secrets of the art and science of Speedwriting. Various teachers have been teaching it for years and Alan & Ellie Devers are the Pros at teaching it and implementing it.
The other method is to have a staff of writers churning out the content you need. That way you hire the people that already have this amazing skill and now we come to our final Strategy to get the massive amount of content that your Inbound Market strategy requires.
Guidelines for DTC Marketing for Fashion Brands
Whether or not you are mindful of it, fashion engulfs all of us in varying degrees. We are constantly involved in the consumerism that fashion and the subsequent lifestyle bring. However, that doesn’t mean that we know what goes on at the other end. Fashion Marketing is an art in itself, a delicate dance that blends aesthetics and strategy. It goes beyond simply showcasing beautiful garments and accessories; it is about crafting captivating narratives, building connections, and capturing the hearts and minds of fashion enthusiasts worldwide. But navigating the intricate realm of fashion marketing can be a daunting task; as for its landscape, change is the only constant. It demands constant adaptation and innovation. In this article, we embark on a journey through the realm of fashion marketing, unraveling its mysteries, and uncovering the secrets to achieving prominence in this ever-changing industry. We will delve into the subtleties of what to do and what not to do in fashion marketing, unveiling the strategies that can elevate your brand to new heights while avoiding the pitfalls that can lead to obscurity. Drawing inspiration from real-life fashion marketing examples, we will unveil the tried-and-true tactics that will set you apart from the crowd, ensuring your brand shines like a beacon of style and allure. What is Fashion Marketing? When it comes to fashion marketing, a delicate balance needs to be struck between artistic expression and strategic prowess. It sits at the nexus of advertising and promotion, where fashion is showcased and connected with the right audience through various channels, both traditional and digital. Fashion marketing extends far beyond clothing alone. And these elements form the tapestry of personal fashion narratives, enabling individuals to make a statement and connect with others through their chosen aesthetic. Within this realm, where aesthetics meet analytics, where artistry meets algorithm, fashion marketers deftly navigate a world of high-end language and technological jargon, weaving a narrative that will connect with the people. Since the subject matter itself is so varied and vast, the strategies need to be reflective of that. What Makes Fashion Marketing So Different? DTC Marketing for Fashion brands encompasses both practical considerations and deeper motivations that influence consumer choices. While the primary function of clothing is to provide protection, fashion marketing goes beyond this by guiding individuals on what to wear. It addresses the obvious pain point of our need for clothes. However, fashion marketing delves into the underlying reasons behind our fashion choices. It recognizes that style is not merely about shielding our bodies from the elements, but also about participating in a community and expressing our individuality. Brands have the opportunity to tell compelling stories that resonate with consumers through their marketing campaigns. In addition to understanding consumer pain points and motivations, fashion marketers must navigate seasonal changes and identify optimal purchasing periods for each season. They must also stay ahead of style trends while offering practical options to cater to diverse consumer needs. Price points pose a challenge as well, ranging from affordable and economical to high-end and luxurious. While luxury marketing provides valuable insights, it is essential to recognize that fashion marketing encompasses a broader and more inclusive market. By considering these factors and employing effective strategies, fashion marketers can successfully engage with their target audience and drive sales. What are the Current Trends? Let’s look at some of our favorite campaigns in recent times to help you better understand how the industry works when it goes digital. Ted Baker: The brand implemented an innovative approach to their marketing efforts by creating an interactive catalog or lookbook through a 360-degree film experience. This unique video features a midcentury family in various vignette scenes set within their home and neighborhood. The deliberate minimalism of the scenes effectively emphasizes the clothing showcased. Complementing this, a series of commercial-style videos were released under the hashtag #MeetTheBakers . This creative strategy allowed Ted Baker to engage with their audience and highlight their clothing line's versatility in every day or aspirational settings. While Ted Baker's production was undoubtedly well-funded, the concept of utilizing videos to showcase clothing can be applied by anyone, regardless of budget constraints. By featuring the whole family, such videos provide an opportunity to demonstrate how the garments can be worn by different individuals and integrated into various aspects of life. Whether portraying everyday scenarios or creating fantasy narratives, videos offer a powerful medium to effectively communicate the style and utility of fashion items. DKNY: Th brand effectively harnessed the influence of hashtags and the distinctiveness of its brand name in its #DKNYStateofMind campaign. This hashtag gained significant traction among influencers, bloggers, and content creators. Alongside the campaign, DKNY introduced a new line, complemented by visually compelling graphics that highlighted the letters D, K, N, and Y. This strategic approach allowed DKNY to showcase its clothing and convey its brand identity and message. By leveraging the power of hashtags, DKNY successfully engaged with its target audience and fostered a sense of community and excitement around its brand. The campaign's graphical messages served as both inspirational and promotional elements, effectively capturing the essence of DKNY's brand identity. Through this cohesive strategy, DKNY demonstrated its commitment to its unique fashion aesthetic and conveyed its brand message to consumers in a visually compelling and memorable way. Nike: Fashion marketing can extend beyond merely selling garments and encompass broader causes or philosophies. Sometimes, advertisements adopt this approach, focusing on aspirations that are inherently connected to fashion. The clothing we choose to wear serves as a means of conveying a message or aligning ourselves with certain ideals.Nike, renowned for its memorable ad campaigns, exemplifies this approach. From the iconic "Just Do It" slogan to the impactful Colin Kaepernick "Believe in Something" campaign, their marketing efforts go beyond showcasing products. These campaigns spark conversations and generate significant attention. By taking a stance on social issues and building campaigns around them, fashion brands can align themselves with specific ambitions or ways of thinking. This can, in turn, persuade consumers to purchase and wear their products, associating themselves with the brand's mission.Such fashion marketing strategies demonstrate the power of aligning with a cause or philosophy to create a deeper connection with consumers. By effectively communicating their values, fashion brands can inspire individuals to buy their products and embrace the brand's mission as their own. What are its Types? Print Marketing: Despite being one of the oldest forms of fashion marketing, print advertising is still relevant in promoting clothing brands. However, its application in the fashion industry differs from other sectors as its primary objective is not immediate sales conversion. Instead, print advertising serves to establish and enhance brand awareness. Within the fashion industry, print advertising plays a crucial role in creating a distinctive brand image, conveying the brand's values, refining its messaging, and crafting its unique story. While the ultimate goal is to drive sales, the approach adopted in print advertising is more subtle and focused on influencing consumers subconsciously.Rather than bombarding individuals with explicit deals and promotions, print ads subtly shape consumers' perceptions and preferences. For instance, by consistently exposing them to a brand's line of products, such as hoodies, the brand establishes a subconscious connection. Consequently, when the weather turns cold, and individuals seek warmth, they are more likely to consider the brand as a viable option instinctively. In this manner, print advertising in the fashion industry cultivates a sense of familiarity and association, making the brand top-of-mind when relevant needs or occasions arise. By leveraging the power of print media, fashion marketers can successfully influence consumer choices and foster long-term brand loyalty. Online Marketing: Online marketing has emerged as a potent tool for fashion brands, aided by the increasing presence and influence of social media. It has become evident that e-commerce marketing holds significant value, with over 80% of fashion marketers acknowledging its thriving nature.Online marketing encompasses various forms of advertisements, each serving a distinct purpose. Among them, "pay-per-click"(PPC) marketing stands out as one of the most popular and effective approaches.PPC advertising enables companies to target their desired demographic more precisely, resulting in cost savings and greater impact. By leveraging this strategy, fashion brands can optimize their marketing budget by reaching the right audience with tailored messages. The inherent targeting capabilities of PPC advertising allow for a more efficient allocation of resources, ensuring that marketing efforts resonate with the intended recipients.With its ability to enhance visibility, engagement, and conversions, PPC marketing has become a preferred choice for fashion brands seeking to maximize their online presence and drive sales. By embracing this type of online advertising, fashion marketers can capitalize on the digital landscape's vast potential and effectively connect with their target audience. Influencer Marketing: Influencer marketing, a strategy that leverages the internet and the growing influence of social media, has become increasingly prevalent in the fashion industry. Fashion brands recognize the power held by influencers and utilize it to their advantage.Fashion influencers hold a unique advantage in that they are trusted by their followers. When these influencers recommend a brand, the likelihood of increased sales is significantly higher compared to traditional marketing channels. This has led 89% of marketers to affirm that influencer marketing provides equal or superior return on investment (ROI) compared to other marketing methods.Fashion holds a significant role in shaping people's identities, making influencer endorsements particularly impactful. If individuals see someone they admire promoting and wearing a specific brand, they are inclined to desire the outfit for themselves. Newsjacking Marketing: Newsjacking refers to a marketing technique where brands leverage popular and trending topics to attract a larger audience and enhance customer engagement. Fashion brands have the potential to take this strategy even further by delving into the realms of politics and cultural movements.By incorporating political slogans on clothes or releasing clothing lines that align with cultural relevance, fashion brands can generate increased visibility and brand recognition. This approach allows brands to establish a sense of authenticity and human connection with their audience.Consumers seek brands that understand and relate to their concerns, and that can either address societal issues or playfully mock cultural phenomena.The effectiveness of newsjacking lies in its ability to capture the attention of individuals who may not have previously noticed the brand. Moreover, it strengthens the brand's image and resonates with consumers, as they appreciate brands that have a clear identity and values. The Do’s of Fashion Marketing Branding: Successful fashion industry names have achieved their status by maintaining a consistent and recognizable look throughout the years. Brands like Nike, Ralph Lauren, and Victoria's Secret serve as prime examples of this approach. Their distinct and cohesive brand image extends beyond social media accounts to encompass clothing lines and print advertisements, resulting in lasting memorability. So much so that they have become integral to pop culture itself.Branding holds exceptional significance, surpassing many other sectors. Fashion marketing revolves around creating a desire in individuals to be at their best, to embrace the most fashionable brands, and to possess stylish clothing.Without a clear and confident branding strategy, it becomes challenging to evoke such emotions in potential customers. Branding is pivotal in establishing value and resonance with the target market. Every aspect of branding must harmoniously contribute to reinforcing the brand identity. Central to this process is understanding and embracing the values that matter to both the brand and its target audience. By aligning with these shared values, a meaningful connection can be forged with customers. Social Media and Influencers: Social media marketing for fashion brands shares similarities with print advertising. Its primary objective is not immediate sales but rather to enhance the brand's reputation and increase overall awareness. Utilizing social media platforms, such as Instagram, offers various strategies to achieve these goals. One effective approach is leveraging Instagram stories, which provide opportunities to share sneak peeks of new trends, behind-the-scenes footage, and glimpses into the company's culture and values.Influencer marketing, on the other hand, represents a more traditional marketing strategy for fashion brands. It aims to drive direct and measurable sales through collaborations with influential individuals who promote the brand's products. Additionally, influencer marketing serves as a powerful tool for spreading brand awareness. The growth of influencer marketing has facilitated the identification of verified influencers, and there are now excellent influencer marketplaces and platforms available. Alternatively, fashion brands can enlist the services of dedicated influencer marketing agencies to handle the entire process on their behalf. Partnership Marketing: Once a fashion brand has established its branding, it becomes essential to seek partnerships with other brands. These partnerships can either be within the fashion industry or with companies outside the industry. Collaborating with another fashion brand involves jointly developing a product that reflects the distinctive characteristics of both brands. By doing so, the brands can tap into each other's customer base, reaching a demographic that might have remained untapped otherwise. Alternatively, partnering with a brand or company from a different industry aims to benefit and attract customers from both brand's consumer bases. Such partnerships often involve offering discounts and deals across both companies, incentivizing consumers to engage with and purchase products or services from both brands. To establish effective marketing partnerships, engaging an expert partner marketing agency proves beneficial. These agencies possess the expertise to identify and connect fashion brands with suitable strategic partners aligned with their partnership marketing goals. The Don'ts of Fashion Marketing: Ignoring Audience Segmentation and Targeting A common mistake in marketing is attempting to appeal to everyone. However, this approach often leads to failure as it dilutes the brand's message and confuses potential customers. While it may seem logical to promote products with a broad audience in mind, the opposite effect occurs. Inconsistency in promotional content can frustrate visitors and deter them from following or engaging with the brand. When a brand promotes various offerings that are not aligned, it becomes challenging for individuals to anticipate what to expect. Consequently, they may lose interest and choose not to follow along anymore. Instead, a more effective strategy is to focus on a specific target audience. By identifying the ideal customer and tailoring the brand's promotion to their specific needs and interests, a deeper connection can be established. This approach may repel individuals who do not align with the brand, but that should be seen as a positive outcome. If someone is not a good fit for the brand, they are unlikely to make a purchase anyway. By being highly specific in marketing efforts, a brand can forge stronger connections with potential customers. This focused approach not only helps attract customers initially but also fosters loyalty, encouraging them to remain engaged and return for future purchases. Unilateral focus: Another common mistake in marketing is relying too heavily on social media platforms. While social media can be a valuable tool, it should not be solely relied upon for driving conversions. Research, such as a recent Forbes report, indicates that the conversion rate on platforms like Instagram is relatively low, with only around 3.1% of people becoming buyers. This statistic highlights the need for a more comprehensive marketing approach.Customers typically require multiple touchpoints with a brand before they transition from initial awareness to becoming a customer. Merely posting aesthetically pleasing pictures on social media is not sufficient. To increase the likelihood of converting potential customers into buyers, a well-rounded marketing strategy is essential.One effective approach is to create a sales journey, also referred to as a sales funnel or marketing funnel. This strategy involves systematically guiding potential customers through various stages of interaction with the brand. It aims to build trust and engagement, gradually nurturing individuals from their initial encounter with the brand, such as on social media, to more involved interactions.For example, a potential customer may initially discover the brand on social media, then proceed to visit the brand's blog, sign up for the email list, and eventually become a loyal customer. This comprehensive approach allows for multiple touchpoints and opportunities for the brand to create a deeper connection with the customer. Rather than solely focusing on social media, implementing a well-planned sales journey ensures a more holistic marketing strategy. By strategically guiding potential customers through various brand interactions, trust is built, engagement is fostered, and the chances of conversion are increased. Therefore, it is crucial to develop a comprehensive marketing strategy that goes beyond posting on social media platforms alone. Sleeping on Email Marketing: Stop neglecting to build your email lists! Despite the increasing complexity of email marketing in recent years, it remains a highly effective method of reaching your audience. Unlike platforms such as Facebook or Google, where algorithms limit the reach of your content, email marketing gives you more control. You determine who receives your emails and can employ catchy subject headings to increase open rates.Moreover, most people check their email regularly, providing multiple opportunities for them to see your message. In contrast, social media algorithms may prevent your posts from reaching all of your followers. Therefore, focusing on growing your email list is essential.Even if you don't have a business yet, it is crucial to start building your email list early on for email marketing. Launching a business without an audience to sell to can hinder your success. An email list should be one of your top priorities as it offers higher conversion rates compared to many other marketing methods. With email marketing, you have greater control over communication and can ensure your messages reach a larger portion of your target audience. Skipping Automation: Without proper automation systems in place, marketing efforts can become a time-consuming task, especially for small businesses or startups with limited budgets. It's crucial to establish processes that automate various aspects of marketing to save time and resources. Implementing scheduling tools, automation software, and task bundling can significantly streamline marketing activities. For instance, using scheduling tools allows you to plan and schedule social media posts in advance, ensuring consistent and timely content delivery without the need for constant manual intervention. This approach not only saves time but also promotes consistency in your marketing efforts. By automating marketing tasks, you free up valuable time to focus on other important aspects of your business, such as product development and customer service. It enables you to strike a balance between marketing responsibilities and other operational areas. Additionally, automation helps ensure that marketing activities remain consistent and on schedule, even when you're not actively engaged in them.To optimize efficiency and maintain a healthy work-life balance, it's recommended to upload content in bulk and schedule it for release according to a predetermined plan. This approach eliminates the need for constant daily involvement in marketing activities, allowing you to enjoy your personal time without being consumed by marketing-related tasks.Saffron's Work ...
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Everything You Need to Know About Google Knowledge Graph
What if I tell you that a user can discover your online business or brand, in the Google search engine results without even searching for your actual website? Isn’t that great? This is what “Google Knowledge Graph” is all about. Let’s get started! Running an online business is like stepping into a competitive sport, everyone is looking to enhance their brand’s visibility and is constantly improving the information they deliver to their customers. Just when we talk about ‘enhancing brand visibility’ and providing a premium search experience to users, Google’s Knowledge Graph comes into play. The inception of Google’s Knowledge Graph took place in 2012 when Google announced this tool as a way to deliver interconnected google search results to the users. Delivering search results in a way that information like places, people, facts, etc. could be clubbed with other relevant data and can be shown to its users. Google wanted to portray its search results as relevant answers to its users, not just some website links. With the help of Google Knowledge Graph, this idea was turned into a possibility and the online search experience was enhanced. Since then, it is helping the Google search engine in providing data to its users in a much more accessible and convenient format. Okay, so what does this look like? Have you seen the little card on the right side of the page results? Yes, that little card is a dedicated tool from Google that provides crisp, direct, and easy information to the user. Does Google Knowledge Graph only help the user? No, not just users, even online brands and businesses can reap the benefits of this Tool. It is a very crucial tool for businesses. A business can use this tool, optimize it and provide better information to Google so that it can understand your website’s content effectively. Here’s the deal, when a relevant user punches a keyword/query in the Google search engine, Google shows your brand or business. This boosts your visibility and helps you to drive more traffic to your website which simultaneously enhances your SERP ranking. How Does Google Knowledge Graph Work? How can a business be visible on the knowledge graph? What are the parameters that are responsible for the visibility? It is based on these three major factors - User Behavior Google algorithm focuses on the search behavior of its users. It closely analyzes what they are looking for, what are they searching for, what keywords do they use more often, how much time do they spend on a particular webpage, etc. These factors help Google’s algorithm to create relevant results for users that may even align with your brand’s website content. The end motive is to provide the best result that can resolve the user’s search query. Semantic Search To deliver relevant search results that can exactly match the user’s search intent, Google Knowledge Graph also emphasizes the semantic search for the same reason. This usually involves the context of research, the geographical location of the user, synonyms, and other information. Entity Recognition Or Indexing Google catalogs all the relevant entities through a mechanism that is popularly called Entity Recognition and Disambiguation which allows it to provide factual data about every entity.For instance, when you search for a particular restaurant in the search engine by typing the name of the restaurant, you notice a small box on the right side of the page. If you look carefully, you’ll notice that there’s a lot of information in there. Things like some specific details of the restaurant, address, contact details, customer reviews, navigation, etc. Can Google Knowledge Graph Help Your Brand Too? As we said earlier, ‘stepping into the sphere of online business is a competitive sport’, because everyone is looking to improve their website ranking in the search results. ‘Ranking up’ on the SERPs is a very crucial factor in deciding the fate of your online business or brand. Here’s a simple equation, the higher the rank of your webpage is, the greater the clicks you are likely to receive, the greater will be your website traffic. That’s not the end, you can take your website one notch higher by focusing on Google Knowledge Graph. Acquiring a place in the Google Knowledge Graph is not a cakewalk. Yes, it requires a lot of time and effort, but the results that you’ll notice in the end will be fruitful enough. Businesses who have bagged a position in the Knowledge Graph can easily portray their business information such as their working hours, address, navigation, contact information, and much more to their users. Users can also see their customer reviews and ratings that help them to boost their brand’s credibility. Great reviews and high ratings can attract new customers to their website who have just discovered your business. From the perspective of the user, this tool saves a lot of time because now they don’t have to click on each link and visit each webpage to find out the information they are looking for. Source: Unsplash What Are The Benefits Of Using The Knowledge Graph? There are multiple benefits of using the Google Knowledge Graph, many people across the internet aren’t aware of these benefits. Let’s discuss them quickly. From Basic Details To Relevant Information The knowledge graph is a tool that constantly improves with time. Once you are listed on the Knowledge Graph, it will provide the users with some basic information about your business, but as we said, Knowledge Graph evolves with time, therefore after some time, it will start showing more relevant details to the users and optimized search results based on searches. Enhances User Experience The Knowledge graph card on the right side of the page is quite significant in enhancing the user’s search experience. It provides a lot of relevant data to the user based upon their search query. You get to see relevant photos, places, facts, etc related to your search query. This card delivers a lot of information in a small box which makes it convenient for the user to read and find what they have been looking for. Boosts Your Website Traffic Remember what we said at the beginning? ‘That a user can discover an online business or brand, in the Google search engine results without even searching the actual website.’ Knowledge Graph interconnects the user with the brand before even making the user click on that particular website. Features like ratings and reviews help in building trust among the new users. They learn more about the brand. Positive reviews and ratings can easily convert them into high-value customers. How To Ace A Place In The Knowledge Graph? Since we have discussed how Knowledge Graph works we must understand the process behind acquiring a place in the Knowledge Graph. Create A Google+ Account Initial steps towards acquiring a place in the Knowledge Graph involve creating a Google+ account for your business. A Google+ Account will help you in providing important information about your business to the Google graph. One must ensure that their brand name must match their Google+ account name so that potential users can reach out to them.When you create a Google+ account, you have to fill out basic details that are often related to your business such as what kind of business you have, what products or services do you offer, etc. After these steps, you must customize your public profile, promote your page and optimize it further to make the process of lead generation effective. Ensure Your Business Is Listed On Google While we talk about greater visibility on Google SERPs, Maps and attracting more customers to your business, we must understand that claiming your Google listing is very crucial. A user searches for a business like yours and your business pops up in the search results, this is possible through Google My Business. Create Your Accounts On Social Media platforms If you look into the Knowledge graph panel, you’ll notice a dedicated section for social media profiles, this indicates what kind of social media presence or status your brand has. In case you have your business page on Twitter, Facebook, YouTube, etc you will notice three icons at the bottom. This helps your customers to discover your business on various social media platforms that are responsible for social media engagement. Always Use structured data It is very important to code your website with structured data. This enables search engines to crawl your website and analyze its content. Well coded websites will always have an upper edge over poorly coded websites because data provided by these codes help Google in creating snippets. Customer Reviews Are A Must As we had discussed earlier, features like ratings and reviews help in building trust among your new users. They learn more about your brand. Positive reviews and ratings can easily convert them into high-value customers. So, customer reviews can drive more traffic to your website. You must encourage your previous customers to write reviews about your business on review websites. As per customer behavior studies, it can be seen that consumers tend to choose brands with high positive feedback. The purchase intent is greater when the reviews are good. Develop Quality Backlinks Having quality backlinks from eminent websites and publications adds value to your website. Quality backlinks are a significant factor in deciding your Google Rankings. Enhanced rankings in SERPs can get you listed in Google Knowledge Graph. Make Your Wikipedia page Wikipedia is among the world’s largest websites. Google Knowledge Graph considers content and information from Wikipedia. A major portion of data is taken from Wikipedia on the Google Knowledge Graph. How Can You Optimize Google Knowledge Graph For Your Business When we talk about optimizing Google Knowledge Graph, we must talk about humanizing the content. What do we mean by ‘humanizing the content’? One must treat their users with valuable content rather than just focusing on the search engines. Optimize your content as per your audience, choose keywords that are relevant for them so that it boosts your visibility too. While optimizing your page, you must place keywords, titles, introduction, images, descriptions, URLs, more naturally rather than just stuffing them. Focus on delivering content that adds value to their life. Ensure that your website content is interesting, engaging, and organized to capture the attention of the user. Yes, sales are important but you can’t sell them directly if you can’t hold their attention. Ensure your articles or blogs are in a proper format. Design and write your content by using headlines, subheadlines, headings, sub-headings, bullet points, call-to-action, and conclusion. Conclusion From boosting brand visibility, improving Google search rankings, to driving more traffic to your brand’s webpage, Google Knowledge Graph helps you in accomplishing several things amid your online business journey. It will bring your potential customers closer to your business by providing them relevant information and other details. If you want your online business to flourish and reach your desired business growth then implement these techniques right now or connect with Saffron Edge to take care of all your worries. ...
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Instagram: An encouraging social medium to strengthen your business
Do you find yourself technically adequate? Technology, well, it has emerged with the passing years, and everything has become virtually available with emerging technologies. Social media has immensely impacted a troublesome manner in conventional media and how we speak with others every day. Be that as it may, have you considered the impact of innovation via web-based networking media? With each new rising innovation – everything from cell phones to augmented reality – we see a change of internet-based life itself. There are various applications on social media platforms like Facebook, Snapchat, WhatsApp, Instagram, LinkedIn, and many others ruling over the minds of the generation. Social media is aiding as provenance for uplifting self-assurance in the youngsters. It causes them to feel better and great about themselves. The number of likes, shares, and remarks of acceptance they get ameliorate their quality to like themselves. Amongst all the other applications, New Instagram has potentially become a unique platform for social engagements, sharing posts, and videos. Studies have demonstrated that 46% of youth use social media; for example, Instagram authorizes them to talk about critical issues. This is one of the constructive outcomes social media has on juvenility. Instagram started advancement in San Francisco as Burbn, a portable registration application made by Kevin Systrom and Mike Krieger. Realizing that Burbn was excessively like Foursquare, Systrom and Krieger pulled their use on photograph sharing, which had become a mainstream highlight among Burbn users. They renamed the application Instagram, an amalgamation of instant camera and telegram. This began as an application that could only allow content framed in a square (1:1) aspect ratio. With the passing times, this application's design, the user interface was updated to make it more facile and restrained, however, with more screen space for every photograph and to take after the format of Instagram's versatile website. Furthermore, one column of pictures just has three rather than five photos to coordinate the portable design. Additionally, with the help of technology, the slideshow banner on the head of profile pages, which simultaneously slide-indicated seven picture tiles of pictures posted by the client, substituted at various occasions in an irregular request, has been removed. Likewise, the aforementioned sharp-cornered profile pictures got roundabout. Now how did Instagram manage to fetch the user's engagement? You ask. To state, Instagram made off like an effort would be underestimating. People downloaded the new application quicker than Instagram brings down a photograph of a miniature. Instagram enunciated 10 million enrolled users on the completion of 1 year. Who cares about a picture of an egg? Do you know that "An Egg" was the most liked picture on Instagram? Yes, you read that, right? According to the Instagram Wiki, In Jan. 2019, the account @world_record_egg toppled Kylie Jenner to become the most-liked Instagram post of all time. As of now, the egg has more than 50 million likes. This application has not only helped a novice create an add-on in their social lives but has also succored to various struggling companies with their technology-driven strategy to build their brands. From a business perspective, it is a substantial opportunity to show what the organization brings to the table. Consider it as an open door for your clients to window shop for all purposes and intents. "The better the picture, the higher the interest." In case you believe that you don't understand the marketing strategy of the new Instagram, you are not deserted. Ostensibly, this application appears as a platform for photographs and other social snapshots. Though, Instagram is an outright bonanza for businesses, whether it is small-size, mid-size. From social offering to network building, there's a root cause behind why Instagram is thriving right now among organizations and customers. --> Below we have segregated an Instagram branding strategy guide that will assist you in commencing on this social platform and be aware of the proven methodology for expansion: Characterizing your Instagram marketing objectives and motive on the social platform This may appear to be an easy decision; however, you need to be able to answer why you need to be on Instagram precisely. Is it accurate to say that you are keen on creating leads? Are you building a network? Brand cognizance? Defining social media objectives isn't easy. These objectives will decide everything from your content strategy to how much time you spend on the platform. --> Enhancing your Instagram profile for keeping connections engrossed It is better to optimize and evaluate things beforehand than worrying about the same at a later stage. New Instagram allows you to call attention to your business profile's information about the industry, contact details, and location as a part of your Instagram Bio. Convert your account in a business profile- For beginners, please ensure to switch your account to an Instagram business profile. Determine your brand creatives - It is essential to decide your brand creatives as they play a significant role in building your Instagram strategy. Create an enthralling Instagram Bio - This is your brand's core introduction with clients and possible adherents. It refers to a chance to feature what your brand is about and urge followers to move. As a part of your Instagram methodology, ensure that your profile incorporates the accompanying- Hashtag(s) associated with your business Some lines like ("look at the link underneath," "tag your photographs") A detectable connect to screen the conduct of your Instagram traffic --> Also read: How To Stand Out From The Noise On Instagram Craft content that your customers will love Because the customer's choices are quite unprecedented, one has to gauge the customer's interest and create the content accordingly. Here we've featured some particular Instagram advertising tips that grandstand the kinds of content dependent on best practices. Images with the help of Instagram's filters and styling option People-oriented pictures Videos Instagram Stories Make use of noticeable design for your business account It is significant for your followers to recognize your business's purpose when they visit your Instagram profile. Choosing an ideal logo will help people to be aware of your brand at the earliest. We recommend you try to keep experimenting with your techniques to enhance as per the modern world's preferences to avoid monotony. Make an effort to grow your followers and their engagements with the help of below strategies:- Repost your content on other social networking sites Influencing Hashtags (Brand-specific) Incorporate faces in your posts Boost your Instagram page for prolonged engagement Staying connected with your followers is the key to promote your business efficiently. Subsequently, you have to put your Instagram upfront over your other advertising channels. To enhance your Instagram marketing, you must expand your following on a balanced and constant basis. The more individuals who interact with your brand and follow you on Instagram, the bigger your crowd is that you can arrive at each time you post. Furthermore, Instagram began to turn out business profiles, which intensely reflects Facebook's business profiles, total with a gigantic "contact'' prompt response, permitting clients to email, call, or text the business. Staying connected with your followers in a significant manner is quite trending nowadays if somebody sets aside the effort to leave a remark on one of your posts, take two seconds to answer and say thanks to them. That primary commitment can make a faithful client for a prolonged period. Become acquainted with your followers and try to fulfill their expectations maintaining trends. Building a natural reach on Instagram isn't something you can do expedite, yet with the correct outlook, you will accomplish. ...
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