4 Ways You Can Curate Content To Add Value To Your Content Marketing Efforts
Aug 13, 2016
10 min read
Social media provides you with a stage for branding and community building. Take a glance at your strategy of content marketing, you will find that content curation plays a very significant part in this. Do you know what is a major turn off for the audience? It is when they see blog posts without any relevance, quality and lacking purpose to share. This usually happens when a company pays marketing channels for simply sharing links to their web content.
A study conducted by Argyle Social data indicates that third-party sites linking generate 33% extra clicks than the posts that are linked to their own sites. This study concluded that companies are driving more traffic to their sites through social media adds only 40% link to their own sites.
The two important ways to add value is through efficiency and scalability. Your social media is just one way of savvy marketing strategy. You need to curate your content and advance your technology for impacting the bottom line of your company. For this, you need to employ a multichannel strategy for the distribution of the curated content.
Here are 4 ways to build trust and brand awareness and for simultaneously driving relevant traffic to your website.
1. Roundups From Others Content
You can tag people who are involved in creating content and companies that are linked with it when producing roundups of quotes, content, news etc. This will increase your inbound links, click per post and social audience. It is always a good idea to connect more people to your content.
Another trick to drive traffic is to share and appreciate work done by others. This is a way to build community and for an even better effect, you can employ influencers for this. You need to search the thought leaders on the topics that are relevant for your business and can either ask them for original comments or use published assets for taking quotes in order to create roundup. This process will help you to reach their audience as they will also share and like your page.
2. Curated Newsletter
This feature has been rising in the last few years. When you dispatch curated content to your audience on a regular basis, you essentially become part of routine of your audience with your brand’s face. There are tools like Curated and Goodbits which makes creating a newsletter extremely simple and permitting curators to attach links of their next dispatches as they go for usual browsing activities.
Many companies like Moz are the proven brands which have made a huge benefit from their curated newsletters. You can get added to your subscriber's list by creating a content which is curated rather than completely promotional.
3. Badge to Recommended Content
The element of the content on the original page at the top. “Start A Fire” is a powerful way as it adds badge to your content which gives custom links with additional content suggestions. The problem with sharing others published content is that you lose traffic. When you link others page, you are providing a route to your audience to divert by clicking away to the third party’s site. In the last two years, there is a rise in URL shorteners which prevents this pitfall through asserting sharer’s branded. Hence this is a great way to adding traffic without compromising on third party shares.
You can employ these ideas when sharing content on social platforms. This can be done on newsletters, blog in order to bring traffic back to your own site.
4. Curate Customers Reviews and Images
Social media is entering into every aspect of our life and business. It becomes important that you convey to your potential buyers that your customers are not only buying your product but are also liking it. Curating customer- submitting testimonials, images and reviews can be used as marketing assets to add authenticity to your site for a good shopping experience, increase the footprint of your search engine and always show that you appreciate your current customers.
In case you are marketing on a large e-commerce platform, there are a lot of chances that your customers will discuss and share your products. Yotpo is one such tool that helps in automating interactions with customers that are post-purchase in which you can ask to submit reviews that are verified, images that can be curated into collections and ratings. Then you can use this curated customer content to create shoppable galleries and ads for social media.
You need to take proper time, proper research, content curation tools and forging a relationship with influencers. Following these tips will help you in increasing engagement with customers in more than one way for driving traffic, loyalty and revenue into your business. Try it Now!
How to Choose the Right Dental Marketing Company for Your Practice's Marketing Needs
As any dental practitioner would know, the dental industry is one of the most demanding industries to work in? Not only is there a necessity to meet client needs, keeping up with the competition is another important aspect of succeeding in this industry. In any given city, there can be anywhere from a few dental offices to a few hundred. Including how fast the industry is growing, competitive advantages such as marketing are increasing in importance for many practices. Worth noting, some marketing agencies have become as good as making an impact in as little as a month. For the most part, the speed at which some marketing companies can outrank a competing dental practice is the main reason why dental practices seek their services. However, there is one main problem that many dental practices face when choosing a marketing agency for a competitive advantage. That problem stems from a lack of knowledge in the marketing industry itself and understanding the features of a bad marketing company. While many practices can still survive in the competitive industry without dental marketing services, understanding these qualities has proven to be far more beneficial. With this in mind, let's discuss some dental marketing tips on how to choose the right dental marketing company for your practice's marketing needs. Do They Have An Understanding Of The Dental Industry? One of the best dental marketing tips to look out for is knowledge of the industry. To be more specific, you have to find out if the marketing agency has a good understanding of the dental industry itself. Quite obviously, the more experience they have in the industry, the more knowledge they have on factors such as acquiring clients. Worth noting, there is no specific number of years that qualifies an understanding of the dental industry. For the most part, notice if they can "speak the language" of dental practitioners. That's one of the best ways to know if an agency truly understands how to market in the industry. Do They Have Case Studies In The Dental Industry? Going hand in hand with knowing if a marketing agency understands the dental industry, a similar factor to look out for is case studies within the industry. A marketing company can say that they have worked in the industry but, without any physical proof to back up their statement, you only have their word. In an industry as competitive as the dental industry, having only their word is not going to cut it. Simply put, look for marketing agencies that have proven dental marketing services with established practices. While it is not necessarily a bad thing to work with an inexperienced agency, working with one that has experience will offer more immediate benefits. Do They Offer Solutions Or Meet Your Needs? One mistake that many marketing agencies make is that they pitch their own "marketing ideas for dental office" services. This can make it difficult for a practice to differentiate if they are giving actionable marketing knowledge or handing out advice. As an overall rule, look for marketing companies that work towards meeting your needs as opposed to offering solutions. You have to remember that you, as a dental practitioner, have more knowledge on how to acquire clients than they do as a marketing company. In other words, you know what your clients are like, what they look for, and other similar factors. That said, any marketing company that tries to pitch the fact that they know more than you do should be a red flag. Are They Flexible With Budget Changes? In the dental industry, as in many other industries as well, things can and will change at a moments notice. Whether it is a slow month for clients, a legal issue, or anything else in between, being prepared for change is one of the most beneficial factors of success. Having said that, a marketing company has to keep those same standards when it comes to budget. When a company is willing to work with a budget, that is a sign that they are truly working towards helping your practice as instead of keeping you on a monthly retainer. Quality of services should be a high priority when looking for a marketing company. Can They Prove They Can Keep Constant Communication? Communication is another important factor to consider when looking for a marketing company. In many ways, this relates to how flexible they can be. Again, anything can change at any given moment so a marketing agency that can prove they will keep strong communications is a good one. As far as how they can prove this, ask how often they give feedback with things like monthly audits, reviews, or questionings. Overall, the more often the can give feedback, the stronger their communication with your dental practice will be. Are They A Traditional Or Digital Marketing Agency? One factor that is not talked about enough is the type of marketing agency being looked for. To be clear, traditional marketing strategies don't work effectively anymore. At the very least, they are not as effective as digital or online marketing strategies. Online marketing strategies can offer more at lower prices. With this in mind, make sure that the marketing company you are looking for is a digital marketing company first. They can offer traditional services as well but, the bulk of their work should be done through online marketing strategies. What Are Their Online Reviews/Reputation Like? Reputation is everything for any business. In the dental industry, any practice that has bad reviews or online reputation is destined for a fallout within the industry. The fact is that business is too competitive no matter what niche you're in. That said, this same factor can be applied to marketing agencies. This is one of the easier steps in finding a good agency as all it takes is basic research. It is as simple as choosing a marketing company with higher reviews and reputation over one that doesn't have these qualities. Are They A New Company? Company age is one factor that is not as noticed as other factors. However, it tends to be one of the most important ones when looking for a good agency. As mentioned before, it all came down to experience as an agency and within the dental industry. A new marketing agency will simply not have enough experience to qualify for offering good services. However, if a new company is willing to offer marketing services for little to no cost as a way to gain experience, that might be worth looking into. What Services Do They Specialize In? As far as marketing services are concerned, it's often better to look for a well-rounded company. This means that they offer a wide range of services including traditional and digital services. However, depending on your marketing goals and needs, it might be more beneficial to look for a company that specializes in service. For example, if you are looking for paid advertising services, it might be better to look for a company that specializes in PPC as opposed to one that has everything to offer. It's all a matter of situations. Are They A Local Company? In the argument of local marketing companies versus national companies, it is more often better to go with a local company for obvious reasons. Number one, local company's understand the market you are in more than a national one. Another important factor is that local companies are more accessible. In the case of an emergency, they are more quick to respond. These are just two of many more benefits that come with working with a local marketing company. If you do choose a national company instead, make sure to qualify them by with the list of tips we've discussed. ...
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Lessons Legacy Brands Can Learn From Leading DTC Brands & How They Use First-Party Data
There's no doubt that direct-to-consumer (DTC) brands have disrupted the retail landscape. They've quickly become some of the most popular and profitable brands thanks to their unique ways of marketing and selling their products, which have made them very popular. What can legacy brands learn from these DTC success stories? A lot, it turns out. Here are a few lessons that all brands can take from leading DTC companies: Use first-party data to your advantage One of the biggest advantages of DTC brands is their ability to collect and use first-party data. This data is incredibly valuable, as one can use it to understand customers better and personalize their shopping experience. Here are a few lessons you can learn from leading brands on how to use data: Collect as much data as possible If you want to improve the customer experience, it's important to collect as much data as possible. DTC brands are experts at this, often using loyalty programs and customer surveys to gather information. This data is then used to make improvements based on customer feedback. Even if you don't have access to the same amount of data, there are still ways to collect valuable information from your customers. Using tactics like customer surveys, you can gain insight into what your customers want and need. That will help you make the necessary changes to improve their experience. Use data to personalize the customer experience. DTC brands use data to personalize the customer experience by understanding their customers' needs and desires. It allows them to create a shopping experience tailored to each customer. You can use data to personalize the customer experience in your store. By understanding your customers' needs and desires, you can create a shopping experience tailored to each customer. It will help you build relationships with your customers and increase sales. Use data to improve your business. DTC brands use data to improve their businesses continuously. They do this by using data to test new hypotheses and measure results. By taking advantage of data, DTC businesses can continually improve their products, services, and operations. It allows them to stay ahead of the competition and provide better value to their customers. There are many ways to collect data that one can use to improve your business. Online surveys, customer feedback forms, and user testing are all great sources of information. You can also use analytics tools to track how customers interact with your website or app. By understanding how people use your product, you can improve conversion rates and customer satisfaction. Build a strong brand identity Another key to DTC's success has a strong brand identity. These brands know who they are and what they stand for, and they use this to connect with customers on a deeper level. Here are a few lessons you can learn from leading brands on brand identity: Define your brand identity To create a strong brand identity, you need to understand who you are as a business. What values do you stand for? What kind of customer are you targeting? Once you have a clear understanding of your brand identity, you can start to craft messaging and visuals that will resonate with your target audience. A few important things should reflect your brand identity in everything from your website design to how you answer customer questions. By defining your brand identity, you'll create a consistent and recognizable brand that customers will trust and remember. Be true to your brand identity. It's not enough to have a strong brand identity; you also need to be true to it in everything you do. From how you communicate with customers to the products you sell, make sure that everything aligns with your brand values. That will help build trust and loyalty with your customer base. If you're not consistent with your branding, customers will get confused and may not trust your company. Make sure that you're always putting your best foot forward by staying true to your brand identity. It's the only way to build a strong, lasting relationship with your customers. Tell a compelling story. Your brand story is one of the most important elements of your business. It's what will connect customers to your business on an emotional level and make them want to support your brand. Tell a compelling story that will inspire customers to connect with your brand. Focus on why you started the business and what makes you unique. That will resonate with customers and make them want to support your brand. Keep it clear, concise, and authentic for the best results. Invest in marketing A strong brand identity is nothing without a well-executed marketing strategy. Invest in activities that will help you reach your target audience and deliver your message in a way that resonates with them. This could include online advertising, PR, content marketing, or influencer marketing. You'll ensure that your brand stands out from the competition and reaches the right people. With a solid marketing strategy in place, you'll be able to achieve your business goals and build a successful brand. Build a community DTC brands are often built on the power of community. Find ways to connect with your customers and create a space where they can interact with each other. It could be through social media, an email list, or even events and meetups. By building a community around your brand, you can create loyalty and customer engagement to help your business thrive. The community can also help you build relationships with other businesses and individuals in your industry. You can create a stronger network that can help you reach new customers and grow your business by working together. Spend money on the customer experience. DTC brands also know the importance of investing in customer experience. They know that making the experience seamless and fun is important to keeping customers happy and interested. Here are some things that leading DTC brands do to create a great customer experience: The first step to delivering a great customer experience is making it easy for customers to find what they're looking for. DTC brands need to have a well-organized website that makes it easy for visitors to navigate and find information. The second is providing a good customer experience; Good customer service means being available when your customers need you. Personalization can go a long way in making your customer feel valued. In today's fast-paced world, customers expect quick responses to their inquiries. DTC brands offer a wide range of products and services. From clothing and accessories to home goods and beauty products, DTC brands have something for everyone. And with competitive prices and convenient online shopping, it's easy to find the perfect item for your needs. They make it easy for customers to purchase items online or in-store. This makes it convenient for customers who may not have the time or ability to visit a store in person. They offer loyalty programs and discounts to keep customers coming back. This allows them to maintain a good relationship with their customers and encourages repeat business. Additionally, it helps them build brand loyalty among their customer base. By following these lessons, you can create a customer experience that will keep your customers happy and coming back for more. Be responsive to customer feedback. Finally, DTC companies are typically very responsive to customer feedback. They're always looking for ways to improve the customer experience and ensure that their products and services meet customer needs. Here are a few lessons that you can learn from leading brands about customer feedback: Always listen to customer feedback. DTC companies are constantly monitoring what customers are saying about their experiences. They use this feedback to improve their products and services. Be quick to respond to customer feedback. DTC companies understand that customers expect an immediate response when they give feedback. They respond quickly and address any concerns that customers may have. Use customer feedback to improve your product or service. DTC companies use customer feedback to improve their products and services. They understand that customer feedback is valuable and use it to make changes that will enhance the customer experience. Make sure your product or service meets customer needs. DTC companies focus on making sure their products and services meet customer needs. They understand that customers expect a high level of quality, and they work to meet those expectations. While one can apply these lessons to any business, they're especially important for legacy brands looking to stay relevant in today's ever-changing marketplace. By following these lessons, brands can keep up with the competition and set themselves up for long-term success. ...
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10 Exceptional Email Marketing Examples from SaaS Companies
Email marketing remains a cornerstone of effective communication, offering one of the highest returns on investment (ROI) in all industries. Businesses can see an average return of $38 for every dollar spent on email marketing. SaaS and B2B marketers recognize the power of this channel, leveraging it to deliver personalized, targeted, and impactful campaigns. Here, we’ll explore 10 outstanding SaaS email marketing examples that excel in design and content and provide actionable takeaways to enhance your email marketing strategy. Essential SaaS Email Marketing KPIs and Metrics Before diving into the examples, it’s crucial to understand the key performance indicators (KPIs) to track for a successful email marketing campaign: Email Open Rate: Indicates how well your subject lines perform, with 47% of recipients opening an email based on the subject line alone. Click-Through Rate (CTR): Measures how many recipients click on links within your email, reflecting the effectiveness of your email copy. Email Conversion Rate (CR): This shows the percentage of recipients who complete the desired action, such as upgrading their software. Bounce Rate: The bounce rate in email marketing shows the percentage of emails that weren’t delivered. There are two types: soft bounce (temporary issues like a full inbox) and hard bounce (permanent issues like non-existent email addresses). It helps monitor deliverability and maintain a clean subscriber list. 10 SaaS Email Marketing Examples Done Right 1. Shopify – Welcome Email Shopify’s welcome email sets a great first impression by managing expectations and providing immediate value. The email is personalized, expresses gratitude, and outlines what customers can expect next. Takeaways: Personalization: Even simple personalization, like using the recipient’s name, builds trust and makes communication more relevant. Gratitude: Thanking customers for choosing your product sets a positive tone and fosters a sense of loyalty. Information: Clearly stating the benefits and what the customer can expect in future communications helps create a positive relationship. 2. Monday.com – Onboarding Sequence Monday.com uses a series of onboarding emails rather than a single welcome email. Their onboarding sequence includes crisp copy, video tutorials, and hyperlinks to the mobile or web app. Takeaways: Keep it Short: Avoid overwhelming new users with lengthy guides. Bite-sized information is easier to digest. Use Videos: Tutorials are engaging and help users understand how to use the product effectively. Provide Links: Make it easy for users to access your platform directly from the email. 3. Litmus – Promotional Emails Litmus uses subtle animations to make its promotional emails stand out without overwhelming the content. The swipe motion in their email gives a peek “under the hood,” making the headline come alive. Takeaways: Visuals Matter: Thoughtful design and subtle animations can draw recipients to engage with your content. Effective Contrast: Highlight key elements like your call-to-action (CTA) to make them stand out. Organized Layout: Use white space to separate sections and enhance readability. 4. Basecamp – End of Free Trial Basecamp’s email at the end of a free trial period focuses on building trust and reducing confusion. It clearly states the trial status, actions needed, and what will happen next. Takeaways: Nurture Prospects: Build trust by clearly explaining the benefits and next steps. Simplify Subscription: Explain the subscription process and highlight how easy it is to cancel. Reassure Data Safety: Let customers know their work and data are safe, alleviating concerns about losing their progress. 5. Squarespace – Trial Extension Emails Squarespace’s email emphatically offers a trial extension, acknowledging that users get busy and offering a one-click extension. Takeaways: Understand Customers: Acknowledge their pain points and offer solutions that show empathy. Simple CTA: Make actions easy to perform with clear and direct CTAs. Clear Benefits: Explain the benefits of upgrading succinctly to motivate users. Want to reduce your CAC to half? get in touch 6. HubSpot – Online Event Invitation HubSpot’s invitation to their Inbound 2021 event is personalized and conversational and highlights the benefits of attending, including featuring notable speakers. Takeaways: Focus on Benefits: Explain what attendees will gain from participating in the event. Showcase Speakers: Highlight expert speakers to attract attendees and build credibility. Use FOMO: Create a sense of urgency and exclusivity to drive registrations. 7. Canva – Customer Retention Emails Canva celebrates users’ achievements and motivates them to reach new milestones. Their email also encourages sharing on social media. Takeaways: Acknowledge Achievements: Recognize and reward user milestones to foster loyalty and motivation. Set New Goals: Encourage continued engagement by setting new challenges or goals. Social Media Integration: Use CTAs that promote sharing on social platforms to expand your reach. 8. Chanty – Re-engagement Emails Chanty’s re-engagement email reminds inactive users of the platform’s benefits and provides easy access to the app. Takeaways: Nurture Inactive Users: Keep communication lines open with low-engagement users by reminding them of your product’s value. Segmentation: Tailor messages to different user segments for better results and higher engagement. 9. Userpilot and Zoho – Feedback Emails Userpilot and Zoho ask for customer feedback to improve their services and categorize users based on their responses. Takeaways: Encourage Feedback: Offer incentives for providing feedback to increase participation. Highlight Value: Remind users of your product’s benefits to encourage positive feedback and continued use. 10. Zapier – Updates/Digest Emails Zapier’s digest email informs users with personalized content and clickable buttons for detailed information. Takeaways: Prioritize Information: Divide content into primary and secondary sections to highlight the most important updates. Allow Choice: Let readers choose which details to explore further, enhancing their engagement. Use White Space: Enhance readability and organization by using white space effectively. Want to reduce your CAC to half? get in touch Additional tips to elevate your email marketing strategy Customized content, A/B testing, audience segmentation, mobile optimization, obvious call to action, metrics tracking, and astute automation may help you improve your email approach. These strategies help you fine-tune your strategy for optimal effect by increasing engagement and conversions. Personalization and Segmentation Personalization goes beyond using the recipient’s name. Segment your audience based on behavior, preferences, and past interactions to tailor your messages more precisely. This increases relevance and improves engagement rates. Compelling Subject Lines Since the subject line is the first thing recipients see, it is crucial to your email’s open rate. Craft subject lines that are concise, intriguing, and relevant to the recipient’s interests. A/B tests different variations to see what resonates best with your audience. Mobile Optimization With many users checking emails on mobile devices, ensure your emails are mobile-friendly. Use responsive design techniques to ensure your emails look great on all screen sizes. This includes using larger fonts, touch-friendly buttons, and a single-column layout. Interactive Elements Incorporate interactive elements such as buttons, carousels, and collapsible sections to make your emails more engaging. Interactive emails can increase click-through rates and make your content more memorable. Clear and Strong CTAs Your call-to-action (CTA) should be clear, compelling, and easy to find. Use contrasting colors to make your CTAs stand out and position them strategically within your email. Consider testing different CTAs to determine which ones drive the most conversions. Consistent Branding Use your brand’s colors, fonts, and logo to maintain consistency in your email design. This helps reinforce brand recognition and makes your emails look professional. Consistent branding builds trust and ensures your emails align with your marketing efforts. Value-Driven Content Always provide value in your emails, whether it’s through educational content, exclusive offers, or useful tips. Value-driven content keeps your audience engaged and encourages them to look forward to your emails. Highlight the benefits of your product or service and how it can solve your recipients’ pain points. A/B Testing and Analytics Regularly perform A/B testing on different elements of your emails, such as subject lines, content, images, and CTAs. Analyze the results to understand what works best for your audience. Use analytics to track key metrics like open, click-through, and conversion rates and adjust your strategy accordingly. Remember, the key to successful email marketing is understanding your audience, delivering value, and continuously optimizing your strategy. Conclusion Building an effective SaaS email marketing strategy is paramount for any company’s success, and at Saffron Edge, we excel in crafting and executing top-tier strategies that drive results. While adhering to best practices is crucial, ongoing testing and iteration are pivotal in honing the perfect approach. At Saffron Edge, we meticulously refine our tactics, drawing inspiration from successful examples and tailoring your emails to resonate authentically with your audience. Each iteration offers valuable insights into what works best for your brand, allowing us to continually optimize and improve your email campaigns. Our expert team ensures your campaigns are effective and aligned with your unique business goals. ...
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