5 Amazing benefits of Video Marketing for your Business
Oct 16, 2017
10 min read
For growing businesses, marketing is a difficult task for business owners and their employees often handle multiple responsibilities. It sounds strange but for many businesses, video opens many doors to opportunities for both educating and entertaining the customers. Video is all around and the term Video Marketing is not new. Video Marketing is often seen as a luxury and expensive form of marketing. But, at the same time marketing business and connecting with new customers is the new lifeblood of some organizations.
The need for an effective content and connecting with your audience is very real. Video Marketing is one of the most powerful, efficient and engaging methods of marketing available today. It can help your business grow in many ways and the benefits it brings can encourage you to add video in your marketing plan.
Here are five amazing benefits of Video Marketing for your Business :
1. Creates Awareness and Truth
Video Marketing has a lot of benefits, with one of the biggest that it creating awareness and truth. Videos are best for giving more than a sales pitch to your target audience. Using effective videos can create an aura of reliability and trust because people easily connect with what they see and hear better than they can connect with a traditional pitch.
2. Exposure, Exposure and a lot of Exposure!
Videos are mobile and easily searchable no matter where your visitor may be, your videos are accessible to them. We live in a digital world and nowadays people are more visual than anything else. Not only people watch more and more videos, but they also keep watching a video than they engage in other content. Shareability is also a big reason why videos are leading in the marketing field.
3. Boosts your SEO Rankings
By having an effective video on your webpage or other pages you can also boost your SEO rankings. The fact is that search engines index the thumbnails of video in addition to content, so by having videos in your web pages you increase your rankings.
4. Easily Measurable
Analytics are easily accessible, and they do an extreme job by telling how successful actually your videos are. Measurement can help you to determine which surrounding social media activities and videos are leading to more sales and taking your business marketing plan in the right direction.
5. Allows for Interaction and Real-time Feedback
Everyone loves videos, from oldest to youngest internet user. People like to comment on videos and that it how you get a chance to know more about your target audience. Response and Comments on your videos are based on your customer’s needs and feedback. This is how videos help you interact with your customers.
Conclusion
These benefits of Video Marketing will definitely motivate you to get on board and use video as a part of your marketing plan. To know about our marketing services, Contact us!
Top 7 Future Web Design Trends (Updated)
A new year always means expecting new, unique, and trendsetting things. The same happens for web admins and web designers. They look forward to refreshing, fresh, and the ?best website trends that may be the future revolution. There is an ample number of advancements in technology that get introduced every year. Web designers, developers, and masters understand the fact that the only constant thing is change. Also, they must keep up with the ?best website trends and be enriched with knowledge of their field. They must revamp their ?current web design trends and techniques.Website design can not be overlooked as it has become essential in creating an identity and promoting a brand. According to a survey conducted by Popsugar, 37.5% of American women prefer visiting a well-designed website more frequently. Apart from web design, website navigation and overall usability play a vital role in the success of an online business. According to another study conducted in 2018, around 60% of the respondents feel that website usability is the most crucial element of an online shop. Similar to any aspect of a business on an online platform, website design trends keep changing. One must keep themselves updated with the evolving landscape to stay ahead of the curve. Therefore, providing a unique, accessible, and user-friendly web design for the target audience is essential! Source: Pexels 7 Future Web Design Trends That You Must Consider In 2021! The web has witnessed enormous growth since it was discovered. Mobiles have reigned us, and with time, Augmented Reality and Virtual Reality, and Artificial Intelligence is taking over the business landscape. As advantageous and needful, these technologies have been, their actual impact is seen only in a few aspects of which web design trends are a significant area. Here are the top web design trends to know that would help us set a benchmark in 2021.1. Get Creative: Rethink Your Current Web Design Trends And Techniques! Every new creative discovery requires a bit of courage for implementation to make the business stand out of the crowd and to project itself to the world! Similarly, creativity would make the website designs take a bolder step- a more significant leap in 2021. The unique and rarely used asymmetrical layouts will be seen on the websites. An increase in their usage is due to the more substantial amounts of enthusiasm, fun, rarity, and individuality of the brand. Thus, it’s a new trend in web page design that has a far reach and greater appeal on all websites, especially on personal websites. 1. Utilize 3D Technology! Adding yet another dimension is always beneficial – be it life or technology! 2021 would witness the rise in the usage and popularity of 3-Dimensional modeling and render in their website designs. 3D modeling and rendering would become more accessible and affordable, even for those lacking specialized 3D training. Defy, and Adidas have adopted 3D modeling and showcased it on their websites. Many more are predicted to follow the same trend. It is undoubtedly one of the most significant emerging website trends in 2021. 2. Add Engaging Visuals And Videos Videos are a must in this time of cut-throat competition and decreasing attention span of the target audience as it quickly engages the audience and markets the brand more efficiently. This element of video addition is not a new one, but people have great expectations for this new year 2021. So, videos are inevitable and must-haves for the web page. You must plan the design, content of the video, and the quality of the video properly. The meaning and purpose of the video must be evident. The videos must be aptly handled as representatives that visually carry forward the spirit and overall goals of the brand. The video addition must be so that the target audience can’t skip it, and they should come back for more! 3. Implement Motion GIFs We live in a fast-paced and digitized world. As a result, impatience has dawned on us and has become a part of us. We expect even the search engines to load much faster and answer our queries more quickly. We need everything instantly! A website designer obviously should take advantage of this behavior and leverage it efficiently by including motion design on their site. Motion designs immediately provide information that’s engaging too. They help convey a message in a far better way than the textual and pictorial content. GIFs can be the best example of exemplifying the usage of motion pictures. GIFs load faster than videos and communicate everything briefly, though the information is highly complex. Additionally, GIFs work well in all screen sizes too. 4. Enhance Voice-Search Compatibility Many gadgets are currently equipped with virtual assistants like Google Now, Cortana, and Siri. These Smart assistants have set a new trend – an increase in the number of people who use voice queries rather than text. The convenience rendered through voice queries makes people switch to it over manual text. Website developers and designers should provide the best voice-user interface with this increasing popularity of searching with voice. It must offer a great user experience that is more customized and is responsive across all screen sizes. Be prepared for this trendy website design with great innovation! 5. Infuse Machine Learning and Artificial Intelligence Big data is the basis of our sustenance today. Artificial Intelligence (AI) and machine learning are the basis of handling big data. Webmasters and designers need to stay updated and adapt to these technological trends as in the recent future; the user interface can be influenced and dominated by these trending technologies. Advanced machine learning and AI must be mastered by web designers and infused with web design trends that would help target the users better and offer a customized experience to them. AI and machine learning are set to change the web designing landscape more drastically and uniquely than others. 6. Try Smart CSS Grids Before, web designers had to make a crucial decision – whether they had to design a webpage for the computer or mobile. Also, the most significant task is that they want to develop the website so that it should figure out the device in which it is opened and then adapt to the device. Yes, the website needs to be responsive. Using smart CSS grids helps in designing such a flexible webpage that is so much easier. The latest technology allows the excellent organization of content, highest and unmatchable quality of user experience. The website becomes highly adaptable on all desktop and mobile versions that suit a user’s screen. Conclusion New and creative website design trends have been admired by people every year. The website designers should keep in touch with these updates to be relevant and helpful to many users. 2021 would be another advancing year in technology where only the best user experience providers can withstand. Hence, you can implement these 7 future web design trends to renovate your website successfully. Tweak your current web design trends and techniques to make the most out of your website. Make use of the above said far-reaching technologies and be dominant in the market! Are you looking for a robust team that can help you develop a feature-rich website? Contact us now! ...
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Top 10 e-Commerce SEO Agencies
In the highly competitive world of ecommerce-marketing, more than creating a visually appealing website and offering quality products is needed to succeed. Prioritizing E-commerce SEO is crucial to guarantee your online store achieves high rankings on search engines, drawing in organic traffic and potential customers. To overcome the complexities of ecommerce marketing, businesses seek the help of ECommerce SEO Agency. We have compiled a list of the top 10 E-commerce SEO agencies transforming the online retail landscape. These top E-commerce SEO agencies will work like your ultimate guide to optimizing your website, avoiding common E-commerce SEO mistakes, and increasing organic traffic to your site. By partnering with one of these agencies and utilizing the Ultimate Guide for E-Commerce & DTC Metrics, you will have all the tools you need to transform your online retail business and achieve your goals. 1. Saffron Edge Saffron Edge is a certified digital marketing agency primarily focusing on helping Ecommerce stores, direct-to-consumer (DTC), and software as a service (SaaS) brands achieve substantial growth. In addition to our Digital Commerce Services, Saffron provides a diverse range of digital marketing and ecommerce web sevelopment services such as PPC Strategies, Content Marketing and many more to contribute to the overall success of client brands. Learn more about our offerings here! Key Features Ecommerce SEO Technical SEO Semantic SEO Local SEO Amazon SEO Amazon PPC Content Marketing Pros Personalized Approaches Thorough Research Adaptability Diverse Industry Insight Global Reach Ratings 2. SmartSites SmartSites is a digital marketing agency helping industry leaders boost online visibility and drive sales for e-commerce businesses. With a focus on e-commerce SEO, SmartSites has established itself as a reliable ally for companies seeking success in the competitive online marketplace. Key Features Ecommerce SEO Search Engine Optimization Local SEO Franchise SEO National SEO Technical SEO Blogging Pros Ecommerce SEO Expertise Conversion-Focused Strategies Data-Driven Approach Cons Competitive Pricing: Services may have a higher price tag. Ratings 2. Sociallyin Sociallyin is a leading social media agency that caters to diverse clients across various industries. Their core mission is to establish lasting connections by engaging individuals on a personal level online. Key Features Advertising Digital Strategy Social Media Marketing Video Production Pros Personalized Approach Data-Driven Strategies Collaborative Client-Agency Relationship Cons Potentially Higher Costs:The level of customization and personalized service offered by Sociallyin may come with higher associated costs. Resource Intensive:The detailed weekly meetings and personalized approach may require a significant time investment from the client, which may be challenging for businesses with limited resources. Ratings 3. Disruptive Advertising Disruptive Advertising is a top-rated PPC and digital marketing agency catering to marketing leaders seeking a proactive, strategic partner with the expertise to drive long-term online results. The company prides itself on challenging industry norms and differentiating itself from typical digital marketing practices. Key Features Technical SEO Local SEO PPC Social Media Marketing Pros Positive Reputation Proven Track Record Employee Satisfaction Premier Agency Partnerships Cons Limited Client Capacity: While limiting the client count is a pro for personalized service, it could be a con for businesses looking for immediate availability or working with a more prominent agency. Higher Cost: Managing large advertising budgets may come with higher associated costs, potentially making it less suitable for smaller businesses with limited budgets. Ratings 4. Nuanced Media Nuanced Media, founded in 2010, stands out as a leading Amazon Advertising and Growth Partner. The company holds the prestigious status of being an Amazon Verified SPN Partner, having facilitated the sale of hundreds of millions of dollars on the Amazon platform. The agency's expertise has garnered recognition from authoritative platforms like BuzzFeed, CNBC, and ModernRetail, reinforcing its position as a trusted and accomplished player in the eCommerce and Amazon marketing space. Key Features Amazon SEO Amazon Marketing Amazon PPC E-Commerce Development Ecommerce Marketing Pros Expertise and Recognition Comprehensive Approach Transparency Passionate Growth Consulting Cons Higher Cost: Services may come with higher associated costs, potentially making them less suitable for smaller businesses with limited budgets. Ratings 5. Thrive Internet Marketing Agency Thrive is a dynamic online marketing agency dedicated to leveraging the potential of the Internet to fuel business growth. Founded on the belief that a robust website and an effective online marketing strategy can propel businesses beyond their competition, Thrive specializes in providing expert online marketing services that deliver tangible results. Key Features Technical SEO Franchise SEO Ecommerce SEO Content marketing Pros Integrity and Transparency Award-Winning Expertise Proven Process Client Focus Cons Potential Cost Consideration: Specialized services may come at a higher cost, especially for businesses with limited budgets. Ratings 6. Moburst Moburst is a digital, full-service, mobile-first marketing agency dedicated to helping companies scale and become leaders in their respective categories. With a focus on solving clients' challenging digital problems, Moburst relies on creative thinking, advanced technology, and data-driven strategies to achieve success at scale. Key Features App Localisation ASO SEO CRO Pros Innovative Approach Recognition and Awards Diverse Service Portfolio Cons Cost Consideration:Given the comprehensive nature of their services and the global reach, Moburst's services might be relatively expensive for smaller businesses or startups with limited budgets. High Competition: Moburst has a proven track record, but clients may need help standing out in saturated markets. Ratings 7. Lyfe Marketing LYFE Marketing is an exceptional option for small to mid-sized businesses seeking comprehensive digital marketing solutions. The company specializes in social media marketing and provides various services, including social media management, advertising, PPC management, and search engine optimization. Key Features Technical SEO Local SEO Email Marketing Pay Per Click Ecommerce Marketing Video Marketing Pros Specialization in Social Media Proven ROI Comprehensive Approach Cons Cost Consideration: Services might be relatively expensive for smaller businesses or startups with limited budgets. Ratings 8. Cleverly Cleverly is a digital marketing agency headquartered in Los Angeles, specializing in leveraging the power of LinkedIn ads to deliver tangible results. The agency prides itself on offering a comprehensive suite of services, ranging from lead generation and copywriting to recruitment and campaign management. Key Features SEO services Blogging Ecommerce SEO Sales Outsourcing Social Media Marketing Email Marketing Pros Result-Oriented Approach LinkedIn Specialization Data-Driven Insights Monthly Content Refresh Cons Geographical Limitations:While headquartered in Los Angeles, Cleverly's physical location might be a limitation for clients seeking in-person consultations outside the region. Industry Focus:Cleverly's specialization in LinkedIn ads might limit its appeal to businesses not heavily reliant on B2B marketing or professional networking. Ratings 9.Sculpt Sculpt is a B2B social media marketing agency specializing in helping clients expand their audience, enhance their content strategy, engage decision-makers, and ultimately boost their sales through social media channels. The agency is known for its commitment to flexible scopes, predictable pricing, and achieving clients' goals. Key Features Social Media Marketing Advertising SEO services Pros Specialized Focus Areas B2B Lens Remote-First Team Client Fit Criteria Cons Not Ideal for Startups:Sculpt is best suited for post-launch and already established businesses. Startups may find the agency's criteria less accommodating. Resource Requirements:Clients must have sufficient internal resources to collaborate effectively with the agency. This might be a challenge for smaller companies with limited staffing. Ratings 10. SocialSEO SocialSEO, headquartered in Colorado Springs, gained significant recognition in 2020 as America's leading digital marketing firm, according to UpCity. The company has experienced exceptional growth, boasting a remarkable 1000% expansion over the past five years. SocialSEO attributes this success to a focused approach to customer and employee retention. Key Features SEO Paid Media Brand & Content Services Creative Services Pros Industry Recognition Impressive Growth Holistic Approach Cons Service Range:While their diverse service offerings are a strength, some clients may prefer specialized agencies focused solely on specific niches. Ratings Not available ...
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5 Content Marketing Hacks To Help Enhance Your App Business
Are you unsatisfied with your website traffic? Having a hard time gaining clients using your content marketing strategy? I heard a yes! Didn’t I ? Don’t worry, you’re not alone. Maximum people reading the blog don’t know how to attract the audience using their content marketing. Because of their old and out of trend methods to do so. According to an article by Neil Patel where he claims that one can earn up to 13.15% of traffic in 30 days if you implement his tips. Also, these are the bonus benefits that you get You will be able to attract more clients Increase your email list size Generate more valuable comments Encourage repeat visitors to your blog Build your personal brand online Now, to help you out we have dug out to put forward some useful hacks to help you enhance your content outreach service or content marketing business: 1. Brainstorm ideas that can get Viral What makes certain ideas get viral and overpower others? The ideas capable of arousing strong emotions (Anger, fear, loss etc) and get maximum associated activities. People connect to your content, only then they share it. Today, the need is for contents that are vibrant and helpful for the audience. Ask 4 basic question before developing content Is there a need Will they (audience) like it Can it evoke controversy Can it convey the message If the answer to all these is a Yes, Go ahead, shoot your ideas 2. Write In-depth informative and educative articles Personal opinion: don’t talk in the air, prove your point. How? stats, cohesive data and anything that relates. Being a reader my preferences goes with one with facts and stats, I'm reading your write up and my need is information. You provide it, I'll repeatedly visit. Also, Google loves in-depth articles. Chances increase with information and quantity, 2000+ words article are mostly in top 10 3. Craft catchy and shareable tiles Every marketer knows this, it’s the golden goose of marketing. Unusual ‘catchy’ things always captivate and arouse curiosity to know more about it. While planning headlines or titles, think about 100 different synonym sentences. 8 seconds is your action time before your reader loses interest. So, you give them something they can’t ignore or you lose them to your competitors. 4. Attractive Call to Action Your call to action is alone responsible for 13% boost in traffic. Make it in a way that it calls readers ‘Come and get it’ and your reader falls for its charm. Experiment with colors, try variations, do some psychological research and apply them. Try ‘Out of way’ ideas or graphics and implement them in your Call to action page. Taking risk is what gets you the best or makes you the best 5 .Leverage the “above the fold” area The area in your website which appears first when your website first loads. This area is viewed for the maximum time, approximately 80% of the total session time. And, if you use this area effectively, the traffic has high probabilities to increase. Whatever you think is your key player on the page, appoint them guards on the ‘above the fold area’. So, fellow marketers, adieu. Implement these tips and rise and shine, Hard work is key to one door but smartness lets you pass through all the others. ...
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