5 Common Link-Building mistakes that are hurting your SEO
Nov 14, 2018
10 min read
Do you know what’s the single most important thing Google takes into account to ascertain the position of a blog or webpage on its result pages?
The number of backlinks it has managed to acquire over time.
Backlinks have always been important when it comes to Google SEO and they are not going to lose their importance any time soon.
I think a lot of webmasters and bloggers today know this for a fact that the number of backlinks they have acquired for a particular webpage or blog will directly affect its search engine rankings and try to get as many backlinks to their pieces as they can to get to the top.
And in order to do so, they often, unknowingly, make use of bad link building techniques or practices which hurts their backlink profiles rather than improving it.
Are you constantly building links for your blogs or webpages but are seeing little to no effect on its search engine rankings or the traffic they receive?
You might be making these link-building mistakes I am about to share with you.
Obvious disclaimer - We religiously take care of the below mistakes and a lot of other things for all our link-building services that we provide to our clients.
So, take note -
1. Focusing on quantity, not quality
Like I said, in their pursuit of building as many links to their content as possible, bloggers and webmasters usually take help of influential people in their industry to share their content with their respective audiences for extra exposure, traffic, and backlinks.
To do it quickly, they start pushing out subpar content to build backlinks with as many influencers as possible. Some accept that subpar content for the heck of it, some reject it right away!
But a backlink from a publisher who has accepted your subpar content will not do you any good in the long run.
The essence of building links through guest posting lies in providing your best content and helping other audiences, it is not just about getting a link. If you have pushed sub-par content, users will not be motivated enough to click through the link and see content you want them to see, defeating the purpose of creating a backlink in the first place.
And the ones who actually do come will bounce sooner than you think because they have already established a negative mindset about your business when they first saw your sub-par content.
Yes, getting a lot of backlinks is important, we understand, but never compromise with the quality of your content.
That way, if you luckily strike a chord with them and they love your content, you give them an opportunity to share it amongst their social circles which I think is 10x more impactful. Strive for those natural shares.
2. Not checking the domain authority of a website
Getting a low-quality backlink for your content is even worse than not building backlinks for it at all! So, making sure that the website you’re trying to get a link from is of high-authority becomes important.But how do you figure out if a website in question is high or low on authority?
By using tools out there that can provide you with such kind of functionality.
‘Domain Authority’ is a term coined by Moz to give users a basic idea of how strong a domain’s position is on SERPs and how likely it is to rank at the top of Google based on a scale of 0 to 100.
It ranks websites on some of the most prominent factors (40 to be exact) Google takes into account to rank a webpage or blog on the result pages.
Strive to vouch for the backlink of a website with a domain authority of at least 30 above to see a favorable effect in your search engine rankings over time.
3. Not doing it naturally
In order to gain as many backlinks to their content as possible, many webmasters end up buying links, indulge in link-exchange schemes/link-farms or straight-up use any automatic link builder found on the web which does all the legwork of building ‘natural’ backlinks for them, either free or by taking a minimal fee.
But, mind you, Google today can accurately recognize if you’re making use of any unnatural link-building technique or tool and can easily penalize you for it.
Also, by going for automatic submissions your run the risk of placing your backlink along with questionable or adult content, which is never a good thing for the brand rapport you’ve worked to establish with such dedication.
4. Building irrelevant links
You need to be building backlinks from websites that are laser targeted to your niche. Anything other than that will only clutter your backlink profile, not strengthen it.
But webmasters and SEO’s ignore this simple fact in their pursuit of trying to acquire backlinks from wherever they can.
Even if you are building high-authority backlinks for your website, it will be of little to no benefit for you if the targeted website does not resonate with your industry niche.
So, get your blinders on and try to find the best influencers and publishers in your niche to get the best out of all your link-building efforts.
5. Not keeping a check on them
The task of building new backlinks for your webpages or blogs doesn’t end when you have actually built them, you have to constantly monitor them as well to make sure they are up all the time working for you.
The thing is, it’s normal for publishers to entirely delete or put redirects on certain content pieces for the upliftment of their website but it’s you who’ll have to make sure that your link is still up there.
For the same, you can use a tool like Ahrefs to keep a check on all your links and fix discrepancies as they arise.
You’ll also have to make sure that every backlink you create for your website doesn’t have a ‘No Follow’ attribute to it. The ‘No Follow’ attribute doesn’t pass the important link juice that could have been beneficial when it comes to increasing the authority of your website. Also, make sure that there are no canonical tags placed on your URL to make sure your content does get indexed by Google crawlers.
Drive Exceptional Growth without an In-House Marketing Team
We drive business growth by optimizing every inbound channel to attract and convert high-quality clients for you
Share with Friends
Outshine Your Competition Faster
Drive measurable growth through comprehensive, data-driven digital marketing strategies.
Talk to Experts
Creating Saas Pricing Pages that Convert
The pricing page for a business appears as a critical crossroads in the customer experience in the ever-evolving world of Software as a Service (SaaS). A properly constructed price page is far more than a minor collection of subscription plans; it is a strategic cornerstone capable of affecting conversion rates, instilling consideration, and exposing the complexities of product offers. We begin on an excursion into the art and technology of developing powerful SaaS price pages inside the pages of this thorough book. Our investigation provides insights into various pricing schemes, offers real-world examples, and digs into the complex first-class techniques that accelerate conversion rates to new heights. In this blog post, we will learn about the critical components of a SaaS pricing page especially for SaaS marketing in a startup. What needs to be included on your pricing page? Why Designing a pricing page is essential for your SaaS business and much more. Throughout the guide to saas marketing funnel we have discussed earlier, we will integrate top SaaS marketing agencies and the specific relevance of saas for small businesses into our narrative while sticking with the current SaaS marketing trends shaping a successful strategy. What all should be included in your SaaS Pricing Page: Clear Pricing Tiers: Divide offerings into explicit pricing ranges, following Shopify's model with three tiers that cater to fantastic consumer archetypes. Highlighted Best alternatives: Highlight plans with the best value, as shown on Zoom's pricing page, where suggested alternatives stand out for prospects. Yearly Payment Discounts: Encourage long-term commitments with yearly payment discounts, similar to Hotjar's effective discussion of annual commitment benefits. Transparent Pricing: Ensure openness by avoiding hidden costs, as seen by Userpilot's pricing web page, which boldly discloses capabilities and charges. Comparison Table: Simplify decisions using a visual comparison table, as seen on Mailchimp's price page. Sticky Headers: As shown on Mixpanel's pricing page, sticky headers improve user experience by ensuring visibility when scrolling. Customisation Options: Provide flexibility with customizable plans, including Kissmetrics' monthly, annual, and pay-as-you-go options. price Calculator: Provide consumers with a dynamic price calculator for self-service options, as displayed by Baremetrics' interactive calculator feature. Notable CTAs: Increase consumer interaction with attractive CTAs, as shown on Loom's price page, where distinctive buttons guide users right. Live Chat Support: Ensure real-time assistance with integrated online chat support, which can be found on Asana's price page for rapid customer assistance. FAQ Section: Proactively handle questions with a separate FAQ section, as Canva's price page does by guiding consumers to educated selections. Trust Signals and Badges: Increase your confidence with industry accolades and certifications, as displayed on Userpilot's price page via badges from reputable review platforms. Customer Testimonials: Use genuine feedback to build trust and authenticity, similar to HubSpot's price page, which includes testimonials showing real-world impacts. SaaS Pricing Models: Strategies and Examples Selecting the optimal pricing model is paramount for SaaS companies, as it profoundly influences user engagement and the overall value users extract from the product. In SaaS, where many businesses commonly adopt hybrid-tiered pricing models, it is essential to note that various distinct approaches exist. Let’s explore some prominent SaaS pricing models, offering insights and examples for each, all while considering the impact of SaaS seo on these strategies. 1. Tiered Pricing Tiered pricing is a common strategy where companies offer multiple plans with different feature sets at various price points. This allows SaaS providers to cater to diverse users by accommodating different needs and budgets. Below are the platforms with a tiered pricing strategy: Semrush Semrush, an SaaS SEO marketing tool, employs tiered pricing effectively. Plans range from Pro to Guru and Business, offering advanced features and varying account limitations. This structure caters to different user segments based on their requirements and budget. Typeform Typeform, a form builder, simplifies its pricing page. The Basic plan offers most functionalities with a limitation of 100 responses per month, while the Plus and Business plans provide upgrades. This approach aids prospects in quickly choosing a plan suitable for their needs. Shopify E-commerce platform Shopify adopts a buyer persona-focused approach with straightforward monthly plans ranging from $29 to $299. This allows them to target different segments, such aspiring entrepreneurs and small businesses, emphasizing ease of entry with a 14-day free trial. 2. Per-Seat Pricing: Per-seat or per-user pricing involves charging a subscription fee for each licensed user. This model is prevalent in SaaS companies where collaboration and user-specific features are crucial. Below are the platforms with a Per-Seat Pricing pricing strategy: Atlassian Jira, Atlassian's project management software, is priced per user. The price page includes a table that allows users to enter the number of users and immediately get an approximate cost. This strategy is appropriate for collaborative platforms. Insightly Insightly, CRM software uses a basic and on-brand design for per-seat pricing. They provide a free plan for two users, emphasizing interaction, sales, and project cooperation. Notion Productivity tool Notion is a well-known example of a SaaS company succeeding with the per-user pricing model. They offer a freemium option, which is standard among products designed to attract large user bases. They have also divided their pricing website into a personal and business plan. 3. Usage-Based Pricing: The usage-based pricing model, also known as Pay As You Go, correlates the cost of the SaaS product with its usage. This allows flexibility for users, ensuring they pay according to their usage levels. Below are the platforms with a Usage-Based Pricing strategy: Stripe Stripe, a payment platform, has a straightforward pay-as-you-go methodology. The pricing is directly related to the proportion of each card charge, which corresponds to the user's revenue. This guarantees that pricing modifications are only made when revenue is growing. SendGrid SendGrid, an email marketing service in a b2b saas marketing strategy, has a sliding scale where monthly charges increase as the user's email list grows. This is consistent with the service's encouragement of consumers to expand their audience and income. Mailchimp Mailchimp, a market leader in email marketing automation has a pricing plan dependent on the amount of stored contacts, emails sent, and services used. Users can pay for email credits with their Pay as You Go plan. 4. Flat Rate Pricing Model: Though less typical in current SaaS, flat rate pricing entails selling a single product with a predetermined set of features for a flat charge for the entire organization. Basecamp Basecamp, a time management and productivity software, distinguishes itself by its flat-rate price strategy. Basecamp streamlines its offering, focusing on a well-defined, all-inclusive package, by offering a single plan for $99.00 per month for unlimited projects, users, and 500 GB of storage. Finally, SaaS firms use a variety of pricing strategies for their saas marketing mix to respond to the tastes and demands of their target audience. The objective is to connect the price approach with the value delivered and market expectations, whether using tiered, per-seat, usage-based, or flat-rate pricing. Why is Pricing Page Design Important? The significance of pricing web page design goes beyond aesthetics; it is a strategic cornerstone with far-reaching repercussions in your SaaS commercial organization. A well-crafted layout is critical in defining your project's success in various vital areas. For starters, the impact on conversion rates cannot be emphasized. Clarity and clarity in the design significantly influence the decision-making process of potential clients, creating an atmosphere in which conversions are more likely to occur. The ability to deliver data in an understandable and visually attractive manner is a significant motivator for converting leads into devoted subscribers. Furthermore, the design functions as a conversation starter, successfully communicating the subtleties of your offerings. In today's fast-paced virtual world, where attention spans are short, a well-reliable price web page guarantees that capable clients can quickly appreciate the charge proposition, functions, and specifics. Finally, the influence on decision-making is critical in SaaS marketing. The typically complex process of selecting a subscription plan is made more accessible by thoughtful design. By presenting information in an organized and user-friendly manner, the layout assists visitors in navigating through options, making educated decisions, and ultimately leading them to conversion. In essence, price web page design is a strategic investment that goes above and beyond the minimum, significantly influencing the success trajectory of your SaaS commercial organization. Best Practices for Designing High-Converting Pricing Pages Designing an efficient SaaS price page entails more than just offering subscription options; it necessitates a systematical approach to guiding clients through choosing. Here's a thorough examination of critical criteria and best practices to guarantee your price web page stands out: Information overload might lead to choice paralysis. Simplify options, as seen in Shopify's example, to assist users in quickly traversing the decision-making process. Simplify decision-making by considering plans that offer the best value. Zoom's price page promotes recommended solutions, moving potential customers closer to high-quality options. Encourage long-term commitments by giving discounts for annual invoices. Hotjar's price page effectively emphasizes the benefits of yearly commitments, instilling a feeling of urgency among capable clients. Transparency is essential for developing consideration and avoiding irritation. The pricing page on Userpilot demonstrates excellent communication, ensuring that consumers understand functionalities and prices without hidden costs. With an assessment table, you may simplify the decision-making process. Mailchimp's price page effectively displays function availability and use restrictions, allowing clients to compare options at a glance. Improve user experience by using sticky headers that remain visible as users scroll. Mixpanel's price page appropriately employs sticky headers for smooth navigation, ensuring consumers know the pricing tier they see. Allow for customization to provide flexibility. Kissmetrics' price page provides options, allowing users to build solutions based on their capabilities and requirements. Provide consumers with a self-serve price calculator for self-serve choice-making. Baremetrics' pricing page features an interactive calculator, allowing customers to estimate prices dynamically, primarily based on their inputs. Increase consumer interaction with effective Calls-to-Action (CTAs). Loom's price page properly guides consumers with eye-catching CTA buttons, motivating them to do desired actions. With live chat support, you can ensure real-time assistance. Asana's price page has a live chat widget for immediate user assistance, quickly answering inquiries or concerns. Proactively answer common inquiries or objections with a dedicated FAQ section. Canva's price page includes FAQs, which provide extra insight and reduce friction in the decision-making process. Instill trust by displaying signals such as company accolades and certifications. The price page of Userpilot has badges from a dependent review platform, reinforcing the authenticity and reliability of the product. Leverage proper remarks to construct belief and credibility. HubSpot's pricing page features consumer testimonials highlighting real-international impact, imparting social proof that resonates with ability clients. Conclusion The price web page is critical in the client journey in the ever-changing Software as a Service (Saa environment). An appropriately crafted price page is more than just a collection of subscription plans; it is a strategic cornerstone capable of affecting conversion rates, encouraging attention, and unraveling the complexities of product offers. This comprehensive guide takes you through the art and science of creating effective SaaS price pages, including insights into various pricing structures, real-world examples, and a deep dive into best practices that boost conversion rates to new heights. Leveraging b2b abm techniques further refines the approach, ensuring that the pricing page aligns smoothly with targeted businesses' specific needs and preferences. By integrating explicit pricing ranges, highlighting the greatest choices, and using transparency, amongst other quality practices, SaaS businesses can create an impactful pricing web page that resonates with their target audience. This strategic investment extends beyond aesthetics, influencing the trajectory of success for SaaS enterprises in the current competitive landscape, considering SaaS marketing seo to improve visibility and reach. ...
read more
How can legal firms attain growth through peer referrals and reviews?
Law firms should not neglect the importance of online reviews. These reviews or feedback can encourage or discourage a prospect from doing business with you. According to the survey conducted by Statista in 2020, in the USA, 17% of the respondents said that they use an online search engine to find an attorney. Hence, online reviews of legal firms can allow users to choose which firms they can work with. As per the Google Consumer Surveys, 27.6% of the respondents read Google reviews of legal firms before approaching them. 18.4% of the respondents said they would consider reviews of a law firm available anywhere on the internet apart from Google. Therefore online reviews have become an extremely crucial factor in determining the success of a legal firm. Other review platforms like Yelp, Yahoo, etc., are also important. Hence, if a law firm ranks higher on search engine page results, it must ensure excellent ratings or reviews. Why are online reviews crucial for your legal business? 1. Reviews bring credibility to your firm Regardless of how your law firm generates clients or new cases, your brand credibility and authority remain among the most crucial factors that help you develop long-term benefits. Therefore, you need to establish a polished online reputation for your legal firm. Before analyzing your final work, potential clients check your online reputation. You can alter the first impression they make of your firm by establishing an excellent online reputation. You can maximize the potential of these impressions by maintaining online reviews. As an attorney, you have to appear innovative, robust, and reputed. Online reviews can help you achieve so. Source: Unsplash 2. Confirms your legal expertise The legal business is a competitive space. Hence, it can be highly complicated for a new law firm to attract high-value audiences. Today, several legal firms invest in various advertising techniques to build their reputation, spread word of mouth, and gain more business. However, in the internet era, there are affordable ways to showcase your legal expertise. If a legal firm implements a sophisticated online reputation strategy, it can showcase its unique expertise to targeted audiences. Boosting online reviews can be a robust way of building your brand name in the market. An excellent online reputation can act as a powerful tool for an online legal firm to speak out its success stories. If you have an online business, there are huge chances that your clients are already posting their experiences. It can be on different social media websites or search engines like Google. With a forward-thinking approach, your firm can encourage client conversions over the internet through online reviews. Your previous clients can narrate the positive experiences when they hired you for a particular legal niche. All this will allow new prospects to know more about you; hence, it will help you showcase your legal expertise. Source: Unsplash 3. It gives you an advantage over your competitors If your law firm can develop a professional way of encouraging clients to upload their positive reviews, you can beat your competitors. Showing off successful cases can prove an effective way of establishing your superiority over your competitors. You can develop email marketing tactics, social media message campaigns, personalized emails, etc., to encourage previous clients to drop their reviews. You have to request them, don't make them feel pressured! Remember: asking for a review should not sound like a marketing plan! To make the process seamless, you can create a separate webpage for reviews or ask them to write a review on search engines directly. Just provide them the link and guide them on how they can drop feedback. You can also explore other avenues like Facebook reviews, LinkedIn reviews, etc. However, you must encourage online reviews on Google because Google reviews have the most significant influence on new clients. How can your firm get more reviews? Why are Referrals crucial for your law firm? Quickly build relationships with other clients. We would suggest that you should identify your top five referral sources. Once you have done that, you can schedule regular meetups with them. You can introduce sessions or free consultation where you can have a conversion with your potential clients. If you can highlight the benefits they can get from your services, you can tap into new business opportunities. Apart from educating them about specific services, you can also educate them about the target market or different practice areas. However, you should never forget that developing referrals is a two-way relationship. You should contact your prospects regularly, learn more bout your target clients, and focus on business development goals. Promote your victories. To drive excellent referrals, you need to establish your brand credibility and online reputation. To achieve a premium online reputation, you can use different legal marketing techniques to promote your thought leadership. One of the best ways to establish your expertise is by promoting your success stories or your client's success stories. You can also make use of high-quality case studies to advertise your client victories. You can approach some prominent publications or websites to publish your blogs or articles to highlight your achievements. Ensure to select publications that are popular among legal clients because that will help you drive maximum returns. You must actively participate in community organizations, talks, seminars, etc., where you can network with potential clients. These tactics can help you generate business or referrals. Credibility authority We highlighted the importance of networking in the previous section; however, networking is way more than giving out business cards. Before attending a seminar, talk, or networking event, make sure you have defined goals. To establish your credibility and authority effectively in a networking event, you must determine what you want to accomplish. You must have three straight answers for these questions - What is your professional background? What unique does your legal firm do? How can clients reach out to you? You need to answer these questions. It will help you to establish your legal firm's authority. If you have made new connections, make sure to drop a formal email to them. It is essential to contact your prospects once they get out of that networking zone. Emails are effective in creating a long-term relationship with new prospects. How Do Law Firms generate client referrals? Prioritize Key Referral Sources Prioritizing the best referral sources is a critical element of business development. You need to focus on attorneys who are bringing high-value clients to your law firm. You need not focus on attorneys with the most cases; you should concentrate on lawyers bringing the best cases. Once you start recognizing these critical aspects, you can analyze the funnels. You must evaluate funnels that help you to capture leads. If you can realize these referrals, you can spend time and resources on them. You might end up getting better results than before. Schedule Meetups Efficiently As discussed in the previous sections, conferences and meetups are great to establish brand authority and credibility. However, such networking events are great for building referrals. You can make the most out of these events by getting aware of your target clients or peers. The value you get from these events depends upon you. Once you are aware of your target peers attending the event, you can gain valuable returns. Take Up Pro Bono Cases Pro Bono cases are where the lawyer provides their services to a person without expecting any return from them. Pro Bono cases are often seen as community work where lawyers tend to help others. However, offering Pro Bono services can help a law firm drive more contacts, leads, or recognition. Source: Unsplash Start Automating Your Newsletters Once you start automating your newsletters, you will be able to keep in touch with your clients, business partners, and attorneys. It's a great way to help your business scale further. You can send a newsletter via email, or you can send it in a physical form. Benefits to Email Newsletters - Email newsletters are very budget-friendly; they are highly scalable too. Once you develop a template for your email campaign, you can smoothly pitch in your law firm's blogs, case studies, submission forms, etc. Benefits to Physical Newsletters - Many people observe the numerous advantages of email newsletters. However, there are some significant advantages of using physical newsletters. Many email newsletters go unnoticed, in the bin, or end up cluttering themselves among hundreds of other emails. The best part about using a physical newsletter is that it allows you to stand apart from the crowd. Conclusion The legal industry is highly competitive; therefore, you need strategic ways to gain new clients. You need a robust client acquisition strategy through which you can keep your business alive. If you are a legal firm, you might be aware of the exponential rise in searches for online legal-related queries for attorneys. If you want to develop a comprehensive marketing strategy for your law firm, contact us today! ...
read more
From Clicks to Conversions: Understanding ROAS
Return on Advertising Spend, or ROAS, is a crucial metric for any business looking to measure the effectiveness of its advertising efforts. In simple terms, ROAS is a ratio that compares the revenue generated from an advertising campaign to the cost of that campaign. ROAS is used to determine whether an advertising campaign is profitable or not, and to optimize future ad spend. Understanding ROAS is essential for businesses looking to make data-driven decisions when it comes to their advertising strategy, especially when working with an AdWords management company. By analyzing the ROAS of different campaigns managed by an AdWords management company, businesses can identify which campaigns are performing well and which ones are not. This information can be used to make adjustments to campaigns to improve their ROAS and to allocate ad spend more effectively with the help of the AdWords management company. In this article, we will explore ROAS in more detail, including how it is calculated, why it is important, and how businesses can use it to optimize their advertising campaigns. What is ROAS? ROAS is a metric used in digital advertising to measure the effectiveness of your ad campaigns. It shows you how much revenue you're earning for each dollar you spend on advertising. This metric is especially useful for businesses that rely on digital advertising to drive their revenue. ROAS is similar to return on investment (ROI), but it focuses specifically on your advertising spend. ROI, on the other hand, takes into account all of your business expenses, including things like salaries, rent, and equipment costs. To calculate ROAS, you simply divide the revenue earned from your advertising by the cost of your advertising. This gives you a ratio that represents the amount of revenue you're generating for each dollar you spend on advertising. Let’s break it down with an example, say you spent $1,000 on a Google Ads campaign and earned $5,000 in revenue from that campaign. Your ROAS would be 5. In other words, for every dollar you spent on advertising, you earned $5 in revenue. It's important to note that ROAS should not be the only metric you use to evaluate the success of your advertising campaigns. While a high ROAS indicates that your advertising is generating revenue, it doesn't tell you anything about your profit margins or overall profitability. ROAS is a valuable metric for businesses that want to optimize their advertising performance and maximize their return on investment. By tracking your ROAS and other important metrics, you can make data-driven decisions about how to allocate your advertising budget and improve your overall marketing strategy. Why does calculating return on ad spend matter? Tracking ROAS is crucial for optimizing your ad campaigns and ensuring that you're getting the most out of your advertising budget. By measuring the revenue generated by your advertising spend, you can make data-driven decisions about which campaigns and strategies are most effective and where to allocate your budget in the future. ROAS is also important because it allows you to see the bigger picture of your advertising efforts. While metrics like click-through rate and conversion rate can give you an idea of how users are interacting with your ads, they don't tell you anything about the revenue generated by those interactions. By tracking ROAS, you can see the direct impact of your ad campaigns on your bottom line. Additionally, ROAS can help you identify areas for improvement in your ad campaigns. If you notice that certain campaigns or keywords have a low ROAS, it may be a sign that those campaigns are not resonating with your target audience. You can use this information to refine your targeting, messaging, and ad creative to generate more revenue from your campaigns. Overall, calculating ROAS matters because it provides a clear and measurable way to evaluate the success of your advertising efforts. By tracking ROAS and other important metrics, you can make data-driven decisions about where to allocate your advertising budget and how to optimize your campaigns for maximum revenue generation. Tips to Increase Your ROAS We have discussed why your ROAS matters extensively. Let's explore some ways to improve your returns. 1. Are you tracking it properly? Before you go ahead and stop a campaign that may have great potential, know that accuracy is key. If your tracking is even slightly off, your reported metrics could be misleading, and you could end up making decisions based on false information. You would not want to be the person who puts all their eggs in one basket, only to realize the basket has a few holes in it. So, take the time to review your tracking and make sure you're getting reliable data. Are you considering your ad costing? Have you included your offline sales and indirect revenue? What model of Google Ads attribution model are you utilising? All these questions add up to the quality of your data. Moreover, understand that accuracy isn't just about avoiding mistakes. It's about finding opportunities for improvement. When you review the accuracy of your tracking, you might uncover some areas where you could be getting even better results. 2. How much are your ads costing you? No one likes overspending. By lowering your campaign cost, you can not only save money, but you can also optimize your budget for better performance. It's like getting two birds with one stone, or shall we say two conversions with one ad? It's all about finding that sweet spot where you're getting the best possible results for the lowest possible cost. Here are a few tips to get you started: 1. Optimize your targeting: Make sure you're targeting the right audience with your ads. The more targeted your ads are, the more likely you are to get conversions at a lower cost. 2. Refine your messaging: Make sure your ad messaging is clear, concise, and compelling. The more effective your messaging is, the more likely you are to get clicks and conversions, which can help lower your overall cost. 3. Focus on the quality score: Most ad platforms use a quality score to determine the relevance and quality of your ads. The higher your quality score, the lower your cost per click (CPC) will be. To improve your quality score, focus on ad relevance, landing page experience, and expected click-through rate. 4. Remember to use negative keywords: The average Google Ads account wastes 76% of its allocated budget in targeting the incorrect keywords, so it's important to ensure that your negative keywords list is spot on. Negative keywords are words or phrases that you don't want your ads to show up for, and by using them, you can avoid wasting ad spend on irrelevant or low-converting searches. Use keyword research tools to identify negative keywords that are likely to trigger your ads but aren't relevant to your product or service. By doing so, you can ensure that your ads are only shown to users who are more likely to convert, which can help increase your ROAS while keeping your campaign costs under control. 5. Reduction of labour cost: Consider managing your resources better and more efficiently. See what works better for you, an in-house team or outsourcing the work. 3. Are you getting your money’s worth? It is important to analyse costs at all stages of a process when it comes to digital strategy. You need to maximise the revenue generation from your ads, and there are a few approaches to achieve this; One way to do this is by continuously refining your keyword strategy. By analyzing your keyword performance, you can identify high-performing keywords and eliminate low-performing ones. This will help you to better target your ads to the most relevant audience and generate more revenue from each click. Additionally, using automated bidding tools can help you to maximize revenue by adjusting your bids in real time based on performance data. By automating your bidding, you can ensure that your ads are showing to the most relevant audience and generating the highest possible revenue, without wasting ad spend on low-performing clicks. By staying on top of keyword refinement and using automated bidding, you can maximize your ad revenue and boost your overall ROAS. 4. Have you checked other avenues? Consider analysing other factors that affect your ROAS other than ads. There are several indirect factors that impact revenue generation. Maybe while your sales are good, ROAS is still sub-par because the product is not priced properly. Or perhaps if the CTR is great and the ROAS is still dwindling, consider the following possibilities; The ad copy is not capturing the essence properly The landing page is not up to the mark in terms of design (unstructured CTAs or copies) The checkout process is too tedious The product is expensive and doesn’t justify the cost These are just some of the many possibilities that affect your ROAS. Outline all possibilities to come up with a strategy that will help you achieve your goals the best. In Conclusion To get a more complete picture of your advertising performance, you should also track metrics like cost per acquisition (CPA) and customer lifetime value (CLV), along with return on ad spend (ROAS). These metrics can help you understand how much it's costing you to acquire new customers, how much those customers are worth over their lifetime, and how much revenue you're earning for each dollar you spend on advertising. In case you feel overwhelmed or simply desire better returns, reach out to Saffron Edge. We are a digital marketing agency that has the solutions to all of your digital dilemmas. Contact us today! ...
read more
Subscribe to our newsletter
Get fresh stories, case studies, and
advice
from successful creators and industry experts.
Subscribe now
Outshine Your Competition Faster
Drive measurable growth through comprehensive, data-driven digital marketing strategies.
Talk to Experts