5 compelling reasons to include messenger chatbots in your marketing strategy
Oct 04, 2018
10 min read
Table of contents
When it comes to marketing in general, chatbots are the latest fad.
While we have already talked about how employing one on your website and making use of conversational marketing can help you nurture leads, provide exceptional customer support and help engage visitors in various ways any time of the day...
Employing a chatbot on your Facebook business page as well has its own set of additional benefits that we will go through in this blog.
Facebook messenger chatbots have come a long way since they were first launched in 2016 and many brands have come around to realize their true potential. How? By the sheer number of open rates and click-through rates it boasts which is as much as 80%.
We are one of those brands and have recently started providing ‘Facebook Chatbot Services’ in our digital marketing services suite. If you are looking to get a messenger chatbot for your business, we can surely help!
Reaching out to customers via messenger or other messaging platforms is the new way to personally connect with users and is considered as the new email. While that doesn’t mean email is dead, it just means there is a new marketing channel that gives better return on investment than the old email and that is just one of the many reasons why they triumph over every other marketing channel out there today. So, without further ado, here are a few more reasons why you are soon going to see chatbots everywhere on Facebook’s messenger -
1.Messenger now has more than 1.3b users
Today, almost everyone and their grandmother is on messenger. You can easily reach out to anyone and engage them with the help of a messenger chatbot, combine it with the staggering open rates it delivers and none of your pitches will go in vain ever again. Moreover, you can get a lot of personal information about a user in messenger. Knowing about a user’s interests, likes, age, gender and other preferences will only help you customize your messages to them for maximum impact that would boost conversions, which is not possible in email.
2. An easy way to get around Facebook’s everdecreasing organic reach and Ad impressions
Facebook’s ever declining organic reach and Ad impressions is no joke. After the latest Facebook update, business pages have seen their organic posts reach dwindle down to 1-2% of their total following and the story is more or like the same with Facebook Ads.
To tackle this, you can use a messenger bot and blast personal, valuable and engaging messages to all your fans in a jiffy and enjoy great open rates and eventually engagement, relationships and conversions.
3. Build subscriber lists and blast messages
Talking about blasting messages, just like emails, you can blast a message to all your fans using a messenger chatbot with ease and engage with them on-the-spot.
Even better, you can create a custom audience and feed the data to your messenger chatbot to blast targeted messages and boost conversions. It is just like how you do in emails, but with a better open-rate and more click-throughs which is always great for your marketing endeavours.
Building your subscriber list is not a goliath task when it comes to Messenger as each conversation you have with a prospect automatically adds him/her to your subscriber list which you can use later to implement your marketing campaigns.
4. Your best customer service representative
The reason chatbots were hyped up in the first place. With every brand out there maintaining a presence on Social Media, it is always a good idea to have a brand representative cater to every customer conversation on social media platforms as soon as possible. While there are obvious complications with hiring people for this task, employing a chatbot makes replying promptly to each and every conversation is a piece of cake.
A messenger chatbot can be your customer service representative that’s up and working for your brand 24*7, is cheap prompt, and your human customer service representatives can easily take over the chatbot if it’s not able to take care of a particular query because of its complexity.
5. Easy to set up
Unlike popular belief, chatbots are simple to set up and require zero coding knowledge (some of them).
You no longer need an experienced developer to build chatbots for your website or facebook page, a majority of bot-builders provide visual chatbot builders that can quickly help you set-up a chatbot using easy drag-n-drop options.
As more and more people flock to messenger platforms, it only makes sense to maintain a strong brand presence on those platforms as well. With the help of a messenger chatbot, you’ll be maintaining an everlasting brand presence that is ready to serve customers and prospects any time of the day. So, what are you waiting for? Get one for yourself today, it will only take 2 minutes.
Types of Google Ads Extensions
The Internet has provided a level playing field to all of its users, which is a blessing and a challenge at the same time. As it gives opportunity to everyone, staying ahead of the competition is crucial. If you're relying on Google Ads as a cornerstone of your marketing strategy, you already understand the importance of driving high-quality clicks and maximizing the impact of your campaigns. That's where Google Ads extensions come into play. Google Ads app extension is a powerful tool that enables you to enhance your ads and provide additional information to potential customers, ultimately increasing their engagement and conversions. While you may already be familiar with some types of extensions, it's essential to stay up to date with the latest additions and optimizations to make the most of your PPC investment. In this concise guide, we'll delve into each type of ad extension, unraveling its technical intricacies and exploring strategies to optimize its performance. From site link extensions to callout extensions, we'll dissect each extension's purpose, implementation, and best practices. Armed with this knowledge, you'll be equipped to fine-tune your Google Ads extensions to achieve maximum impact and generate a higher return on investment. So, let's decode the true potential of the different types of Google Ads extensions and also understand what's the maximum number of ad extensions, harnessing their capabilities to propel your PPC campaigns to new heights of success. Why should you incorporate Google Ads extensions into your advertising strategy? The answer is simple: Google search ads extensions provide a powerful means to enhance your ads, increase visibility on search engine results pages (SERPs), and help potential customers make informed decisions. The benefits they offer are not only limited to providing more information and improving visibility; they extend much further, positively impacting your overall campaign performance. One key advantage of ad extensions is their ability to deliver more information to your target audience. With the expanded ad text, you have the opportunity to present a compelling case, enticing users to click on your ad. This additional information allows you to showcase your unique value proposition and convince potential customers of the reasons they should choose your offering. Moreover, the increased visibility on SERPs resulting from ad extensions gives your ads a stronger presence and higher impact. The larger size and more prominent placement capture the attention of users, increasing the likelihood of engagement and clickthroughs. This boost in visibility alone can significantly enhance your clickthrough rate (CTR), potentially driving a notable increase in user interactions. However, the advantages of ad extensions go beyond CTR improvement and visibility enhancement. They also contribute to improved lead quality. By providing more information upfront, extended ads help potential customers self-qualify and make informed decisions. This means that the individuals who click through to your landing page are more likely to be genuinely interested and ready to take the desired action, resulting in higher-quality leads. Additionally, utilizing ad extensions positively impacts your ad ranking. Google considers various factors, including expected CTR, relevance, and landing page experience, when determining ad positions. By leveraging ad extensions, you provide Google with a better variety of ad formats, thereby improving your overall ranking and visibility in search results. Furthermore, ad extensions can help optimize your PPC budget. As they enhance your CTR, they contribute to lowering your cost-per-click (CPC), enabling you to maximize the value you derive from your paid advertising investment. By driving more engagement and conversions with the same budget, you can achieve greater efficiency and effectiveness in your advertising campaigns. Types of Google Ads Extensions Google Ads extension types can be divided into two main categories: manual and automated. Manual extensions require setup and configuration, while automated extensions are applied by Google based on its prediction of improving ad performance. In February 2022, Google introduced significant changes to automated extensions. Notably, they can now be displayed alongside manually added extensions such as site links, callouts, and structured snippets. This strategic adjustment allows ads to occupy more space on the search engine results page (SERP) and generate higher click-through rates (CTRs). Manual extensions can be added at different levels, including ad group, campaign, or account level, providing flexibility in customizing and optimizing your ad strategy. Furthermore, their inclusion in reports enables comprehensive performance tracking and analysis. Now, let’s explore the kinds of extensions available to you. Location Extensions: For businesses relying on in-person transactions or seeking to enhance their legitimacy, location extensions are paramount. By displaying your address, contact information, and even maps, these extensions help users easily locate and engage with your physical locations. Ideal for restaurants, retail stores, and service providers, location extensions enable users to find you effortlessly and make informed decisions. Product Extensions: Linking your Google Merchant account to Google Ads enables you to leverage product extensions, enhancing the visibility and appeal of your offerings. With product-specific information, such as images, prices, and descriptions, these extensions captivate users' attention and increase the relevance of your ads. Perfect for campaigns focused on product sales, product extensions empower you to highlight your inventory and entice potential customers. Sitelink Extensions: Sitelink extensions provide valuable navigation options to users beyond your landing page. By directing them to specific pages such as contact information, pricing, promotions, or testimonials, site link extensions improve user experience, increase engagement, and drive conversions. Particularly effective for e-commerce sites, sitelinks allow customers to explore specific product categories and find what they're searching for effortlessly. Seller Rating Extensions:In the digital landscape, building trust with potential customers is paramount. Seller ratings extensions are a powerful tool to showcase your business's reputation and credibility. Google aggregates ratings from reputable review sites into a single rating displayed on a five-star scale, along with the total number of reviews. These extensions instill confidence in users and significantly impact their decision-making process, leading to higher-quality clicks and conversions. Callout Extensions: With callout extensions, you can emphasize important selling points, promotions, or unique features of your business, products, or services. These succinct 25-character snippets complement your ad text and grab users' attention, enabling you to differentiate yourself from competitors and convey essential information. Utilize callout extensions to showcase limited-time offers, discounts, free shipping, or any compelling aspects that set your business apart. Structured Snippets Extensions: Structured snippets enable you to highlight specific products, services, or features that users may be actively seeking. By using concise descriptions separated by colons, these extensions provide quick insights into your offerings, capturing users' interest and driving quality clicks. You can manually select the snippets or allow Google to dynamically apply them based on user intent and context. Call Extensions: Call extensions streamline the process for users to contact your business by incorporating a click-to-call phone number directly into your ad. This convenient feature is particularly valuable for mobile users, as it facilitates instant connection with your business. By tracking call conversions, you gain insights into the effectiveness of your ads and measure the value they generate in terms of phone inquiries. Affiliate Location Extensions: For businesses selling products through third-party retailers, affiliate location extensions are indispensable. These extensions help users locate nearby stores that carry your products, guiding their purchasing decisions and driving foot traffic to your retail partners. This is especially beneficial for manufacturers collaborating with major retail chains, as it promotes product discoverability while leveraging the established retail presence. Price Extensions: Price extensions play a pivotal role in shaping customers' buying decisions. By displaying clear pricing information upfront, you establish transparency, build trust, and set accurate cost expectations. Whether you offer variable pricing, service packages, or a diverse range of products, price extensions enable users to make informed choices even before they reach your website, leading to more qualified and conversion-ready traffic. App Extensions: In the era of mobile applications, app extensions are vital for businesses looking to promote their apps and increase user adoption. These extensions provide a download link within your text ad, simplifying the process for interested users to access your app directly from the ad. With the ability to track downloads based on keywords, app extensions offer valuable insights into the performance and impact of your mobile app marketing efforts. Promotion Extensions: To attract users actively searching for the best deals, promotion extensions are a powerful tool. These extensions highlight sales, promotions, and limited-time offers, effectively capturing users' attention and driving clickthroughs. You can customize the display of promotion extensions based on specific dates, days, or even hours, allowing you to leverage pre-populated event tags like Black Friday or seasonal promotions. Lead Form Extensions: The latest addition to Google Ads extensions, lead form extensions, revolutionize the lead generation process by eliminating the need for users to fill out forms on landing pages. These extensions allow users to submit their contact information directly on the SERP, streamlining the conversion journey and reducing friction. With pre-populated information for users signed in with their Google accounts, lead form extensions drive qualified leads into your marketing funnel and accelerate the sales cycle. Video Extensions: Video extensions provide an excellent opportunity to extend the reach of your message and engage users beyond the primary video content. When displayed below your video ad on the YouTube mobile app, these extensions offer additional calls to action and enable users to take immediate action, contributing to higher engagement rates and improved campaign performance. Image Extensions: Image extensions allow you to incorporate relevant visuals alongside your text ads, adding a visual dimension to your advertising efforts. While not available to all advertisers, meeting specific requirements grants access to this impactful extension. By pairing images with compelling ad copy, you can captivate users' attention, differentiate your brand, and drive higher performance. In Conclusion Google Ads extensions are powerful tools that can significantly enhance the performance of your ad campaigns. You can increase your ad's visibility, provide more information to potential customers, and improve click-through rates. Whether you choose manual extensions for more customization or automated extensions for convenience, incorporating these extensions into your Google Ads strategy is essential for maximizing your advertising efforts. To make the most of Google Ads extensions and optimize your campaigns, consider partnering with a trusted digital marketing agency like Saffron Edge. Our team of experts can help you implement and optimize various ad extensions to drive better results and achieve your marketing goals. Contact us today! ...
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How Can Lawyers Rank High On Google SERPs?
What Is SERP? SERP or Search Engine Result Page is the landing webpage where the customer arrives after entering a search engine, like Google, Yahoo, or Bing. These pages include the relevant searched websites that can be organic content and paid or sponsored content. However, their ranking depends upon the relevance of the content and keyword choice. There are over a billion daily searches on Google, and 15% of these daily searches are fresh! Therefore, ranking on top of Google search engine result pages is one of the prime objectives of every online business to achieve a higher rank within their competitive streak. Every SERP is unique as it displays websites, ads, and brands related to the searched keyword. Based on the searched keyword, the search engine generates relevant results. For example, suppose a search query includes a keyword related to a construction firm. In that case, Google will set forth a search engine result page that lists different websites of construction firms ranked systematically. Therefore, to achieve a greater feat in the market, businesses use various legal marketing tactics and align them as per the latest Google algorithm, and optimizing SERP is one of them. A higher rank on the result pages usually happens when the website’s content is relevant, and the keyword matches the customer’s search query. Since SERP incorporates the organic and paid results, there is always something extra that a business firm can do to make it up to the customer’s search engine result pages. There are quite a few factors that affect the SERP, such as the physical location of the user, browsing history, etc. These elements are responsible for the appearance of a SERP, based on which a customer’s online experience is conceived. Since Google uses its quality parameters to rank your website on a result page, it ensures that along with the keyword relevancy, the websites should have quality content, credible backlinks, and maximum responsiveness for a customer. Like them, every other parameter enables your website to get ranked on the SERP and be visible to the customer. SERPs are equally crucial for a lawyer to attract potential clients and increase the conversion rate. Failing to find your law firm’s website would instead help your competitors gain the customer’s trust, so it is essential to strive hard and make your website listed on the first result page. Tips To Rank Higher On Google Running an online law firm is a task in itself - finding the right people that require your legal assistance and your continuous quest to render services for client conversion. With the revulution of the internet facilities, the competition now does not confine to just offline lawyers. A lawyer, at this time, competes with other digital contenders to earn a spot on Google search results so that they can earn. The fullowing are a few ways how your law firm can rank higher. Source - Pixabay Make The Most Of Keywords It is proven that keywords are the real deal for any website to appear on the top of the search results for a customer. The first and foremost way to rank higher on Google SERPs is to take advantage of the relevant and targeted keywords that impact your digital advertising. A search engine result page often showcases websites with the most relevant keywords included in their content. One can achieve it with the help of online marketing touls that help you plan your keywords based on your target audience. For example, being a law firm, you can opt for the most searched and used legal keywords like a criminal defense attorney, lemon law lawyers, insurance claim, etc. You also need to ensure that your keywords relate to a hiring intent, so when your prospective clients enter a relevant keyword, you’ll be indicated that they require a legal service. Generating Quality Content and Media Text information, video, and media files together form the content of any website. Since every website diligently strives to provide information-rich content to its customers, you can too make use of the right words and let your content drive in customers. Along with that, including videos on your website is a powerful way to represent your law firm’s objectives. It is observed that most customers often prefer watching videos to get a better perspective of the quality of the service they’ll receive. Your law firm could also incorporate videos depicting various services that you provide and educate them about the benefits they associate with you. These actions significantly impact the customer’s search query and a higher probability for you to obtain conversions. Superior Backlinks and Citations Adding quality hyperlinks is a way to ensure that whether your target customer reaches on another website, they are redirected to your platform with the help of a hyperlink. These links are responsible for bringing much relevance to your website, as linking with credible websites enhances your brand image. For example, a link to your legal website, which is found on a highly trusted website, usually makes you look good in the eyes of Google. Citations include your business name, physical address, and contact numbers on other websites to ensure that you get maximum visibility from across the web. It can be done by listing yourself in various online directories. For example, as a lawyer, you can set up a Google My Business account and enter relevant details to improve your ranks on Google SERPs. Fullowing Social Media Trends Adhering to social media trends is also a great way to boost your brand’s visibility across the web. By 2025, almost 73% of internet users will use the internet on their smartphones. Most of the users are inter-connected across various social media platforms such as Facebook, Linkedin, etc. It allows a lawyer to create a media account and lists it on the web to acquire online exposure. Online marketing via social media platforms significantly increases customer engagement and informs the local audience about your services. You can also go along with trending ads and boost your content or videos to influence your target groups accordingly. Customer Reviews and Tracking Online Performance Another essential element of getting a higher rank on result pages is “Customer Reviews.” Positive and purposeful reviews about your services are a critical factor that helps you to surpass your market competition. Since you render legal services, your target customers will review the quality of your service, satisfaction level, and insights about you as a brand. Google uses this cullection of reviews to place your name at a higher rank on search engine result pages. Once everything is done, the final step is to track the rankings of your business and analyze the factors to achieve optimal performance. For example, you can fullow the relevancy of your keywords, incoming customer traffic, or conversion rates for a set period. Source - Unsplash Setting up so many things could be daunting, and especially when you need to make sure you invest with the right resources. Saffron Edge is your one-stop-shop for your online marketing guide and will provide an enhanced level of sulution services. We aim at providing intuitive services to transform your business and aspire to be your success catalyst. For more information about our various services, visit our website today! ...
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Content Marketing Automation: The Only Guide You’ll Ever Need
According to a recent analysis by Demand Sage , a HubSpot analytics tool, about 80% of advertising efforts may be automated by the end of 2023. This trend toward automation is not limited to advertising. Marketing automation is becoming increasingly popular, with 58% of marketers already employing it in their marketing strategies. Although email marketing automation has become a popular strategy due to its simple and effective approach, there are still many opportunities for automation in content marketing. Automation tools and techniques enable marketers to enhance their processes, enhance productivity, and get better outcomes. This guide will explore the benefits, tools, and how to effectively automate your content marketing efforts. What is Content Marketing Automation? Content marketing automation uses software and technology to streamline and measure content marketing tasks and workflows. It involves using tools and platforms to handle repetitive content-related activities, from creation and distribution to analysis and optimization. The goal is to improve the efficiency, consistency, and effectiveness of content marketing efforts while freeing up time for more strategic and creative work. 7 Steps to Automate Your Content Marketing In today's fast-paced digital landscape, automating your content marketing can save time, improve efficiency, and drive better results. You can streamline processes, personalize content delivery, and optimize your marketing efforts by leveraging technology, especially marketing automation services. 1. Define Your Automation Goals Before implementing any automation tools, clearly outline what you want to achieve. Are you looking to save time, improve content consistency, or enhance lead nurturing? Defining objectives will assist you in making the right decisions regarding the automation solutions for your marketing automation content strategy. 2. Choose the Right Automation Tools Choose tools that support your goals and integrate well with your existing systems. Consider options for content planning, creation, distribution, and analytics. Popular choices include HubSpot, Mailchimp, and Hootsuite. 3. Automate Content Research and Ideation Use tools like Google Alerts or BuzzSumo to automatically track trending topics and keywords in your industry. This can help marketing automation specialists to fuel your content ideation process. 4. Streamline Content Creation While the core of content creation often requires a human touch, tools like Grammarly or Canva allow you to automate aspects like content formatting, image resizing, and basic editing. 5. Automate Content Distribution Set up systems to automatically share your content across various platforms. Use social media scheduling apps to post content and email marketing services to deliver newsletters. 6. Implement Lead Nurturing Workflows Create automated email sequences that deliver relevant content based on user behavior and preferences. This helps guide prospects through the buyer's journey. 7. Set Up Analytics and Reporting Use automation to gather data on content performance and generate regular reports. This allows you to quickly identify what's working and what needs improvement. Automating your content marketing can free up time, improve efficiency, and achieve better results. The Benefits of Content Marketing Automation A marketing automation content strategy can offer numerous advantages: 1. Time and Resource Savings Automation handles repetitive tasks, allowing your team to focus on high-value activities like strategy development and creative work. 2. Improved Consistency Automated processes ensure that content is created, published, and distributed consistently, maintaining a steady brand presence through marketing content automation. 3. Personalization With the correct data and tools, you can automate the delivery of personalized content experiences at scale, which can help you create a personalized marketing automation strategy. 4. Better Lead Management Automation helps track and nurture leads more effectively, improving conversion rates and customer retention. 4 Types of Content Marketing Automation Tools 1. Workflow Management Tools These platforms help streamline content production processes, from ideation to publication. They often include features for task assignments, editorial calendars, and collaboration. 2. Social Media Automation Tools These tools allow you to pre-schedule your posts, track the level of interaction, and evaluate the results of your activity on several social networks simultaneously. 3. Email Marketing Automation Platforms like Mailchimp offer features to segment audiences, personalize content, and trigger emails based on user behavior. 4. Analytics and Reporting Tools These solutions automate data collection and reporting, providing insights into content performance, audience behavior, and ROI for your marketing content automation efforts. Best content marketing automation tools When it comes to content marketing automation tools, there's a range of options catering to various needs: HubSpot offers various services, including list building, email management, lead tracking and scoring, and lead segmentation. Eloqua focuses on lead management, providing targeting and segmentation, sales enablement, web marketing, and measurement. Marketo is Known for its sales intelligence and excels in lead targeting, scoring, and nurturing. Pardot's features include email marketing automation, lead generation and management, ROI reporting, and aligning sales and marketing goals. Autopilot provides sales management, allows for split testing and third-party integrations, and offers extensive tracking. InBoundio A specialized inbound marketing software that includes functions like social media and email management, lead nurturing and management, and analytics. Act-On is Ideal for lead nurturing and scoring, list management, and conducting A/B testing. Drawbacks of Content Marketing Automation While content automation marketing offers many benefits, it's important to be aware of potential drawbacks: Predictability Marketing automation can minimize human errors and improve your content marketing strategy by examining customer data and monitoring user actions. Still, if excessively relied upon, it may also become too predictable. If your content strategy consistently revolves around releasing similar automated content at specific times of the day, your audience might become too accustomed to it. Instead of being eager to see new updates, they might completely ignore you. Impersonality Despite advancements in AI technology and machine learning, content automation marketing can sometimes make your marketing campaigns seem overly calculated. Let your brand’s voice and principles stand out, and tailor your content marketing to demonstrate to your audience that you genuinely care. Spam Search engines like Google can flag content produced with automation software as spam. If you are not carefully reviewing, your content could be repetitive and duplicated, and your website can also appear forced and spammy to gain more backlinks. The ROI of Content Marketing Automation Measuring the ROI of content marketing automation is essential for maximizing its effectiveness and justifying the investment. By leveraging the right automation technology, you can significantly extend the reach of your content, gain deeper insights, and refine your strategy for even greater impact. The outcome? Content marketing is more efficient and delivers a more substantial return on investment, an unbeatable combination for any business. Marketing automation is one of the most efficient ways to increase the ROI of content. It provides a clear way to demonstrate the value of your content marketing efforts, which can lead to increased support for your initiatives. Nearly half of agencies use their automation platforms to measure and prove ROI. To boost conversion rates, collect richer lead data, and drive sales, it is important to view automation as more than a time-saving tool or a way to automate content production. While many businesses began by automating emails and social media, the potential of today’s automation tools goes far beyond these initial steps. Think of automation as a sophisticated, AI-powered system that can be fully integrated into your SaaS marketing strategy. When used effectively, SaaS marketing automation can unlock your desired ROI, making your content marketing more impactful and rewarding. Conclusion Focusing on content automation marketing can significantly grow your audience with less effort. Content marketing enables you to capture, nurture, and maintain your audience, while automation makes it possible. Regularly posting good content can save time, enhance customer experience, and turn many prospects into customers. Are you ready to take your content marketing to the next level with automation? At Saffron Edge, we specialize in developing tailored content marketing automation strategies that drive results. ...
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