5 compelling reasons to include messenger chatbots in your marketing strategy
Oct 04, 2018
10 min read
When it comes to marketing in general, chatbots are the latest fad.
While we have already talked about how employing one on your website and making use of conversational marketing can help you nurture leads, provide exceptional customer support and help engage visitors in various ways any time of the day...
Employing a chatbot on your Facebook business page as well has its own set of additional benefits that we will go through in this blog.
Facebook messenger chatbots have come a long way since they were first launched in 2016 and many brands have come around to realize their true potential. How? By the sheer number of open rates and click-through rates it boasts which is as much as 80%.
We are one of those brands and have recently started providing ‘Facebook Chatbot Services’ in our digital marketing services suite. If you are looking to get a messenger chatbot for your business, we can surely help!
Reaching out to customers via messenger or other messaging platforms is the new way to personally connect with users and is considered as the new email. While that doesn’t mean email is dead, it just means there is a new marketing channel that gives better return on investment than the old email and that is just one of the many reasons why they triumph over every other marketing channel out there today. So, without further ado, here are a few more reasons why you are soon going to see chatbots everywhere on Facebook’s messenger -
1.Messenger now has more than 1.3b users
Today, almost everyone and their grandmother is on messenger. You can easily reach out to anyone and engage them with the help of a messenger chatbot, combine it with the staggering open rates it delivers and none of your pitches will go in vain ever again. Moreover, you can get a lot of personal information about a user in messenger. Knowing about a user’s interests, likes, age, gender and other preferences will only help you customize your messages to them for maximum impact that would boost conversions, which is not possible in email.
2. An easy way to get around Facebook’s everdecreasing organic reach and Ad impressions
Facebook’s ever declining organic reach and Ad impressions is no joke. After the latest Facebook update, business pages have seen their organic posts reach dwindle down to 1-2% of their total following and the story is more or like the same with Facebook Ads.
To tackle this, you can use a messenger bot and blast personal, valuable and engaging messages to all your fans in a jiffy and enjoy great open rates and eventually engagement, relationships and conversions.
3. Build subscriber lists and blast messages
Talking about blasting messages, just like emails, you can blast a message to all your fans using a messenger chatbot with ease and engage with them on-the-spot.
Even better, you can create a custom audience and feed the data to your messenger chatbot to blast targeted messages and boost conversions. It is just like how you do in emails, but with a better open-rate and more click-throughs which is always great for your marketing endeavours.
Building your subscriber list is not a goliath task when it comes to Messenger as each conversation you have with a prospect automatically adds him/her to your subscriber list which you can use later to implement your marketing campaigns.
4. Your best customer service representative
The reason chatbots were hyped up in the first place. With every brand out there maintaining a presence on Social Media, it is always a good idea to have a brand representative cater to every customer conversation on social media platforms as soon as possible. While there are obvious complications with hiring people for this task, employing a chatbot makes replying promptly to each and every conversation is a piece of cake.
A messenger chatbot can be your customer service representative that’s up and working for your brand 24*7, is cheap prompt, and your human customer service representatives can easily take over the chatbot if it’s not able to take care of a particular query because of its complexity.
5. Easy to set up
Unlike popular belief, chatbots are simple to set up and require zero coding knowledge (some of them).
You no longer need an experienced developer to build chatbots for your website or facebook page, a majority of bot-builders provide visual chatbot builders that can quickly help you set-up a chatbot using easy drag-n-drop options.
As more and more people flock to messenger platforms, it only makes sense to maintain a strong brand presence on those platforms as well. With the help of a messenger chatbot, you’ll be maintaining an everlasting brand presence that is ready to serve customers and prospects any time of the day. So, what are you waiting for? Get one for yourself today, it will only take 2 minutes.
Drive Exceptional Growth without an In-House Marketing Team
We drive business growth by optimizing every inbound channel to attract and convert high-quality clients for you
Share with Friends
Outshine Your Competition Faster
Drive measurable growth through comprehensive, data-driven digital marketing strategies.
Talk to Experts
5 Amazing benefits of Video Marketing for your Business
For growing businesses, marketing is a difficult task for business owners and their employees often handle multiple responsibilities. It sounds strange but for many businesses, video opens many doors to opportunities for both educating and entertaining the customers. Video is all around and the term Video Marketing is not new. Video Marketing is often seen as a luxury and expensive form of marketing. But, at the same time marketing business and connecting with new customers is the new lifeblood of some organizations. The need for an effective content and connecting with your audience is very real. Video Marketing is one of the most powerful, efficient and engaging methods of marketing available today. It can help your business grow in many ways and the benefits it brings can encourage you to add video in your marketing plan. Here are five amazing benefits of Video Marketing for your Business : 1. Creates Awareness and Truth Video Marketing has a lot of benefits, with one of the biggest that it creating awareness and truth. Videos are best for giving more than a sales pitch to your target audience. Using effective videos can create an aura of reliability and trust because people easily connect with what they see and hear better than they can connect with a traditional pitch. 2. Exposure, Exposure and a lot of Exposure! Videos are mobile and easily searchable no matter where your visitor may be, your videos are accessible to them. We live in a digital world and nowadays people are more visual than anything else. Not only people watch more and more videos, but they also keep watching a video than they engage in other content. Shareability is also a big reason why videos are leading in the marketing field. 3. Boosts your SEO Rankings By having an effective video on your webpage or other pages you can also boost your SEO rankings. The fact is that search engines index the thumbnails of video in addition to content, so by having videos in your web pages you increase your rankings. 4. Easily Measurable Analytics are easily accessible, and they do an extreme job by telling how successful actually your videos are. Measurement can help you to determine which surrounding social media activities and videos are leading to more sales and taking your business marketing plan in the right direction. 5. Allows for Interaction and Real-time Feedback Everyone loves videos, from oldest to youngest internet user. People like to comment on videos and that it how you get a chance to know more about your target audience. Response and Comments on your videos are based on your customer’s needs and feedback. This is how videos help you interact with your customers. Conclusion These benefits of Video Marketing will definitely motivate you to get on board and use video as a part of your marketing plan. To know about our marketing services, Contact us! ...
read more
Effective Ways to Use X Influencer Marketing to Boost ROI
If you want to sell or showcase your products and services to a wide audience, relying solely on your efforts isn't enough. People know you will naturally praise your product and avoid pointing out any negatives. However, those who have used your products and services will provide detailed, honest feedback. This is where influencers come in. Influencers boost brand visibility and grow your customer base by sharing authentic product experiences and building trust with target followers. In this blog, we’ll delve into how to use X influencer marketing to boost your business effectively. What is X Influencer Marketing? X influencer marketing involves collaborating with influential X users to promote your brand through sponsored tweets. These tweets usually include brand mentions and evaluations of your products or services. By tapping into the influencer's existing audience, you can achieve greater reach and engagement for your brand. Here are the key aspects of X influencer marketing: Increased Reach and Engagement: Influencers have dedicated followers who trust their opinions, providing your brand with immediate exposure to a broader audience. Sponsored tweets can significantly boost customer base and interaction. Authentic Reviews: Influencers provide credible reviews that enhance your brand’s reputation. Followers are more likely to trust and act on these endorsements Boosted Web Traffic: Sponsored tweets drive both direct and organic traffic to your website. This increased visibility can lead to higher conversion rates and boost your ROI. Enhanced Brand Engagement: Tweets from influencers can attract a substantial new audience, increasing your brand’s visibility. Promoted content through X ads can further amplify this effect. Targeted Marketing: Collaborating with niche influencers helps you reach specific market segments. This targeted approach ensures that your message resonates with the right audience. Let’s break through your revenue hurdles We find your primary growth blockers, build expert-led strategies, and provide custom data-driven solutions to help you hit your revenue goals. Set up a 1:1 strategy call Why Do You Need X Influencers for Your Brand? The main distinction between X and other social media influencers is their mastery of concise communication. With X’s 280-character limit, influencers must convey their thoughts succinctly yet effectively. Here are the main advantages of working with X influencers: Build Accurate Reviews People trust the opinions of the influencers they follow. If an influencer known and loved by their followers collaborates with your brand, even a single tweet can significantly boost your customer base and reach your target audience. Increase Brand Engagement For small businesses on X, a tweet from an influencer, especially when advertised through X ads, can attract a substantial new audience. This leads to a rapid increase in brand engagement and visibility. Increase Web Traffic Sponsored tweets raise brand awareness and drive direct and organic traffic to your website. This dual benefit enhances your online presence and can lead to higher conversion rates. Facilitate Product Launches and Announcements Influencers can be crucial in promoting new product launches or important announcements. Their endorsement can create buzz and anticipation among their followers, ensuring a successful and impactful launch. Effective X Influencer Marketing Campaigns X influencer campaigns are a powerful method to engage your audience and generate leads. Here are some effective strategies: Sponsored Tweets Sponsored tweets help your brand reach new audiences by leveraging the influencer's followers. Brands hire influencers to create promotional content that aligns with their image and objectives, ensuring the message reaches a broader audience. X Product Reviews When people seek recommendations, they often turn to social media. Influencers sharing their genuine experiences with your products can influence potential customers’ decisions, driving more organic and authentic engagement. Account Takeover In an account takeover, a trusted influencer temporarily controls your X account to share content directly with your followers. For example, Canadian Tire's collaboration with the Canadian Olympic Committee resulted in over 6 million impressions and 16,000 engagements. Pre-release or Pre-Launch Campaigns Promoting your products or services before their official launch through X influencers can generate excitement and anticipation among potential customers. This strategy can be particularly effective in creating a buzz around new offerings. Product Discount Codes Offering exclusive discount codes through X influencers can incentivize their followers to try your products. This call to action boosts sales and enhances the influencer's credibility and engagement with their audience. Let’s break through your revenue hurdles We find your primary growth blockers, build expert-led strategies, and provide custom data-driven solutions to help you hit your revenue goals. Set up a 1:1 strategy call How to Run a Successful X Influencer Campaign Launching a successful marketing campaign requires a strategic approach and careful planning. Here is a detailed guide to help you get started: Finding the Right Influencers Research influencers who align with your brand’s niche. Examine your current followers; influencers interested in your industry might already follow you. Tools like BuzzSumo, Awario, and Upfluence can help identify influencers with high engagement rates. Contact Relevant Influencers Once you identify potential influencers, reach out via direct message or email. Clearly explain your business, your collaboration goals, and the compensation details. Building a professional relationship is crucial for successful partnerships. Optimize Your X Business Profile Ensure your X profile is fully optimized before launching an influencer campaign. Your bio and tweets should reflect your brand’s identity and values, making it easier for influencers to promote your business effectively. Encourage Authenticity Allow influencers to share their thoughts in their voice. Authentic and relatable content resonates better with followers, making the promotional messages more effective. Monitor Engagement Set clear goals and key performance indicators (KPIs) for your campaign. Regularly monitor the engagement of sponsored tweets to assess their effectiveness and make necessary adjustments. Use Data from X Analytics Utilize X Analytics to understand which tweets perform best. This data-driven approach helps craft engaging content that resonates with your audience, ensuring your campaign’s success. Create Unique Promotional Codes Develop special landing pages or promotional codes for each influencer. Personalized offers enhance the exclusivity of the promotions and track the effectiveness of individual influencer campaigns. How to Become a X Influencer Becoming a recognized influencer in your chosen niche involves a series of strategic steps to build your brand and grow your audience. Keep reading for an expanded roadmap to guide you: Create a Great X Bio Your bio is the first thing people see, so make it unique and eye-catching. Convey your personality and the value you offer to your followers. Maintain a Unique Writing Style Develop a distinctive writing style that sets you apart from others. Consistency in your tone and content will attract a loyal following. Engage Regularly with Followers Interaction is key to building a strong follower base. Ask questions, discuss trending topics, and use X Spaces to connect with your audience in real-time. Stay Updated with Trends Keep abreast of the latest news and trends relevant to your niche. Sharing timely and relevant content will keep your followers engaged and informed. Use Relevant Hashtags Incorporate trending and niche-specific hashtags in your tweets to increase visibility and reach a broader audience. Tweet Frequently Regular activity on X is crucial. Use scheduling tools like Planly to maintain a consistent posting schedule and ensure your tweets reach your audience at optimal times. Conclusion X influencer marketing is a potent tool for businesses seeking to amplify their online presence and broaden their audience. Collaborating with suitable influencers through Saffron's X Marketing Services cultivates trust, boosts engagement, and drives traffic to your website. With our strategic approach, X influencer marketing becomes a pivotal driver of your business's growth and success. ...
read more
Why Is Cart Abandonment One Of The Biggest Pet Peeves For DTC eCommerce Businesses?
A major issue for merchants and DTC eCommerce business owners are abandoning online shopping carts. As a store owner, abandoning carts is a huge drain on your business's profits and a major source of frustration. Over 70% of online purchases remain unsuccessful due to customers leaving their carts unattended. Source: Pexels That's a lot of people. You can reclaim 70% of sales by recalling them to their cart. Everyone would be doing it if preventing customers from abandoning their online shopping carts was as simple as a few clicks. While there may not be a simple "one-fix answer," there are various efficient techniques to assist your Direct to Consumer sales by bringing customers from shopping to checking out and placing orders. You may consider a cart abandonment strategy as a part of your D2C marketing strategy. No matter how aggravating cart abandonment is, it's important to remember that every shop faces the same challenge: convincing customers to complete their purchases no matter how large or well-known. Comparing prices, shipping charges, and customer reviews is easier for online shopping than for traditional brick-and-mortar customers. It gives online shoppers an unfair advantage over brick-and-mortar window shoppers. To make matters worse, many people use online shopping as entertainment rather than a means of making a purchase. As a result, eCommerce cart abandonment is expected to reach new heights in 2022. We grew less inclined to spend money on "essential" or "frivolous" products when we became more uncertain about the globe and our world. People abandoned their shopping carts in droves in 2021 due to heightened financial anxiety, allowing them to save money for a rainy day. Source: Pexels As a result, more customers abandoned their online shopping carts before checking out, while an even greater number did not even attempt to add anything to their virtual shopping carts. It's understandable why more online merchants are considering cart recovery. What is Cart Abandonment, and How Do You Know it's Happening? It's deemed "abandonment" when a visitor to your website leaves a page before completing the required action. That means every page of your website with a call-to-action has an "abandonment" rate. In the case of shopping cart abandonment, or "basket abandonment," an item is put into a digital shopping cart, but no payment is made. After an item has been placed in the shopping cart, the consumer can change their mind or get upset and leave, which can happen for various reasons. It may have been because the shipping prices were too exorbitant, the delivery time was too long, or the checkout process was too lengthy. Source: Pexels To get your website or D2C eCommerce brand’s abandonment rate, you'll need to divide the total number of completed transactions (orders) by the number of abandoned shopping carts. Depending on where you acquire your site's analytics, one can access these numbers from various sources. Use Google Analytics to keep tabs on how your website is doing. Most experts advocate checking your cart abandonment rate at least twice a month if you want to remain on top of any major issues and make necessary corrections. Customers quit shopping carts for various reasons, many of which you have no power to influence. If you implement cart abandonment solutions and maximize your audience's engagement, you may significantly reduce cart abandonment and increase your online store's profitability. Don't forget: The best way to prevent cart abandonment is to ensure it doesn't happen at all! If this happens, your only option is to try to win back any clients you've lost in the future. It's vital to understand your customer's point of view to address most of the causes of cart abandonment. To better comprehend your customers are going through when they shop at your online store, you need to put yourself in their shoes. Source: Pexels Authenticity and trustworthiness are extremely important considerations for many online customers. Why? Because the vast majority of people making purchases online have never had the opportunity to hold your product. It's much more critical that customers trust you as the store owner or vendor to deliver a decent, legitimate product if it's a digital one. Your online store and checkout process will impact Direct to Consumer sales more if you incorporate social proof, such as real customer testimonials, into the design and functionality. The stakes go much greater after your user reaches the checkout page; thus, the modifications to your website and entire experience are even more critical. You can rapidly lose the trust of your target customer if your checkout procedure is complicated or if the general look and feel of the checkout pages differs from the rest of your website. Customers will abandon their carts if the checkout procedure is too long; therefore, you'll have to play defence with abandonment cart recovery if your checkout process is too long. The Most Common Reasons Why Customers Abandon Their Shopping Carts Since one can easily remedy most of the ten reasons cited in the Baymard study, we'll focus on the top four, with the possible exception of shipping prices. However, one can argue that high shipping costs can be alleviated by offering customers flat-rate shipping, a discount, or a minimum order amount to qualify for free shipment. First and foremost, high shipping expenses. Having to register an account to view content. A lengthy checkout procedure. Costs that aren't immediately apparent. How To Reduce And Recover Abandoned Shopping Carts In The Most Efficient Manner Possible Optimizing your checkout and cart recovery processes can reduce shopping cart abandonment rates. Please read on for details on 4 of the most successful techniques. Resend checkout recovery emails to customers. Make the checkout procedure easier. Offer a deal to encourage them to return. Make it possible for guests to check out. Final Thoughts While we focused on the four most common reasons for shopping cart abandonment, it's crucial to analyze the bigger picture. All the major issues identified in the Baymard study should be familiarized with and addressed. Many abandonment issues can be traced back to each other if you don't include window shoppers and tire kickers. The pieces reveal a bigger story when they are put together. When other roadblocks like website faults, lengthy delivery timeframes, and a poor or nonexistent return policy are coupled, the lack of free shipping may be what prompts a consumer to abandon their cart. Potential to recover some of those abandoned carts is enormous. You may recoup some of those missed Direct to Consumer sales by sending recovery emails with creative subject lines, offering incentives like discounts or free things, and ensuring that the checkout procedure is simple, mobile-friendly, and secure. For more details, contact our D2C eCommerce experts! ...
read more
Subscribe to our newsletter
Get fresh stories, case studies, and
advice
from successful creators and industry experts.
Subscribe now
Outshine Your Competition Faster
Drive measurable growth through comprehensive, data-driven digital marketing strategies.
Talk to Experts