5 Content Marketing Hacks To Help Enhance Your App Business
Dec 12, 2016
10 min read
Are you unsatisfied with your website traffic? Having a hard time gaining clients using your content marketing strategy? I heard a yes! Didn’t I ?
Don’t worry, you’re not alone. Maximum people reading the blog don’t know how to attract the audience using their content marketing. Because of their old and out of trend methods to do so. According to an article by Neil Patel where he claims that one can earn up to 13.15% of traffic in 30 days if you implement his tips. Also, these are the bonus benefits that you get
- You will be able to attract more clients
- Increase your email list size
- Generate more valuable comments
- Encourage repeat visitors to your blog
- Build your personal brand online
Now, to help you out we have dug out to put forward some useful hacks to help you enhance your content outreach service or content marketing business:
1. Brainstorm ideas that can get Viral
What makes certain ideas get viral and overpower others? The ideas capable of arousing strong emotions (Anger, fear, loss etc) and get maximum associated activities. People connect to your content, only then they share it.
Today, the need is for contents that are vibrant and helpful for the audience.
Ask 4 basic question before developing content
- Is there a need
- Will they (audience) like it
- Can it evoke controversy
- Can it convey the message
If the answer to all these is a Yes, Go ahead, shoot your ideas
2. Write In-depth informative and educative articles
Personal opinion: don’t talk in the air, prove your point. How? stats, cohesive data and anything that relates. Being a reader my preferences goes with one with facts and stats, I'm reading your write up and my need is information. You provide it, I'll repeatedly visit.
Also, Google loves in-depth articles. Chances increase with information and quantity, 2000+ words article are mostly in top 10
3. Craft catchy and shareable tiles
Every marketer knows this, it’s the golden goose of marketing. Unusual ‘catchy’ things always captivate and arouse curiosity to know more about it.
While planning headlines or titles, think about 100 different synonym sentences. 8 seconds is your action time before your reader loses interest. So, you give them something they can’t ignore or you lose them to your competitors.
4. Attractive Call to Action
Your call to action is alone responsible for 13% boost in traffic. Make it in a way that it calls readers ‘Come and get it’ and your reader falls for its charm.
Experiment with colors, try variations, do some psychological research and apply them.
Try ‘Out of way’ ideas or graphics and implement them in your Call to action page.
Taking risk is what gets you the best or makes you the best
5 .Leverage the “above the fold” area
The area in your website which appears first when your website first loads. This area is viewed for the maximum time, approximately 80% of the total session time. And, if you use this area effectively, the traffic has high probabilities to increase.
Whatever you think is your key player on the page, appoint them guards on the ‘above the fold area’.
So, fellow marketers, adieu. Implement these tips and rise and shine, Hard work is key to one door but smartness lets you pass through all the others.
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How To Structure A Winning SaaS Marketing Team For Your Business
Crafting a winning SaaS marketing team for your business shares surprising parallels with building a championship-caliber basketball roster. Just as a basketball team needs a well-rounded mix of defenders, playmakers, and sharpshooters to succeed, a B2B SaaS marketing team structure demands a strategic fusion of talents and roles to navigate the highly competitive landscape effectively. The global SaaS market is projected to experience a CAGR of 13.7% from 2023 to 2030. This creates more opportunities among the players of the global SaaS market and hence, expanding their budget for marketing. The key to a thriving saas marketing agency is to have the right players with the right skills. Your marketing team should encompass individuals who bring a diverse set of abilities to the table. This involves having content creators, data analysts, digital advertising experts, SEO specialists, and creative designers working harmoniously. The synergy between these roles creates a well-rounded team capable of capturing your target audience's attention, nurturing leads, and ultimately driving conversion. While you may not witness slam dunks and three-pointers, your SaaS marketing team structure will pull off impressive maneuvers in the digital arena. This article serves as your guide to designing a formidable saas marketing mix that does more than just captivate audiences; it sets your business on the path to undeniable success. So, join hands with Saffron Edge, a leading saas marketing agency , as we dissect the blueprint for shaping an outstanding SaaS marketing team that can execute winning strategies, maximize your ROI, and elevate your business to new heights. Why Having An Efficient SaaS Marketing Team Is So Important? The importance of having an efficient SaaS marketing team structure cannot be overstated. A properly structured team ensures that you have team members with the skills and expertise needed to manage the different facets of a marketing strategy. Each team member plays a specific role: content creation, data analysis, digital advertising, or SEO. This specialization leads to a comprehensive and well-rounded approach to your marketing efforts. Conversely, without these essential team members, the planning and execution of your SaaS marketing strategy b2b become considerably more challenging. SaaS marketing teams, like other successful sales teams, benefit from a funnel-based structure, with specialists at the forefront of initiatives and senior-level managers guiding strategies. This structure ensures a clear hierarchy and streamlined communication within the team. Failure to establish the right team architecture can lead to miscommunication within your marketing efforts, resulting in a lack of cohesion in lead generation and sales pipelines. This can confuse the target audience, making it difficult to achieve marketing objectives. Therefore, a well-defined B2B SaaS marketing team structure is not just nice to have but necessary for maintaining a unified and effective marketing strategy that ultimately drives business growth and success. What Makes A Great SaaS Marketing Team? Below are some of the qualities that set apart a great SaaS marketing team from others so you can trace out what to look for in team members: Diverse Skill Sets: An outstanding SaaS marketing team is a composite of diverse skill sets. It's not just about having a mix of content creators, data analysts, SEO experts, and digital advertisers, but it's about how these skills harmonize to create a well-rounded marketing strategy. Each skill set plays a unique role in addressing the multifaceted aspects of saas marketing. Data-Driven Focus: Exceptional SaaS marketing teams have data at the heart of their operations. They don't just collect data; they meticulously analyze it to make informed decisions. This data-driven approach helps optimize marketing strategies, improve customer targeting, and track campaign effectiveness, ultimately leading to a higher return on investment (ROI). Agile and Adaptable: Adaptability is paramount in the dynamic SaaS industry. A great marketing team is not rigid but agile. They're ready to pivot when market conditions or trends change. Moreover, they are open to integrating the latest marketing technologies and strategies, ensuring that your business stays ahead in the rapidly evolving SaaS landscape. Collaboration: Effective teamwork is a cornerstone of success. A great SaaS marketing team fosters a culture of collaboration where members work cohesively. This means that content creators are in sync with SEO specialists, and data analysts collaborate with digital advertisers. This collaboration brings out the best in each team member and ensures that marketing efforts are well-integrated and synchronized. Clear Communication: Communication is the glue that holds a marketing team together. A great SaaS marketing team ensures that communication is clear and transparent. When everyone understands their roles, the overarching marketing strategy, and the specific objectives, it prevents misunderstandings and aligns everyone toward common goals, understanding the essence of SaaS full form. How Should You Build An Effective SaaS Marketing Team? When you build a team, it is important to consider a lot of different factors in order to get the best bunch of people in your team. But before moving to the selection process, you need to do some research and look into some factors like the following: Identify Your Needs: Start by conducting a comprehensive assessment of your business's marketing needs. This involves thoroughly reviewing your marketing goals, target audience, and existing marketing strategies. Determine which specific areas of marketing require the most attention. Is it content creation, SEO, paid advertising, social media management, or perhaps a combination of these elements? This initial assessment is the foundation upon which you'll base your team-building efforts. Create Clear Roles: Once you have identified your needs, it's crucial to establish clear roles and responsibilities for each team member. Clearly defined roles minimize confusion and overlap, allowing each team member to focus on their specialized tasks. For instance, content creators should know their scope, whether it's blog posts, email campaigns, or social media content, while data analysts can concentrate on deciphering the marketing metrics. Hire the Right Talent: Building an effective SaaS marketing team begins with hiring the right talent. Seek individuals who possess the necessary skills and experience for their roles and exhibit a genuine passion for the SaaS industry. A strong enthusiasm for your niche bolsters creativity and fosters dedication to your brand. When team members are genuinely interested in your product or service, they are more likely to develop innovative marketing strategies and go the extra mile to promote your offerings. Foster a Growth Mindset: Encouraging a growth mindset within your marketing team is essential, given the constantly evolving SaaS landscape. This means creating a culture of continuous learning and adaptation. Provide opportunities for ongoing training, seminars, and workshops to keep your team updated with the latest industry developments. A growth mindset ensures that your team remains agile and ready to pivot in response to changing market conditions and emerging trends. Invest in Tools and Technology: It is crucial to equip your team with the necessary tools and technology to streamline their work. Marketing automation platforms, analytics tools, SEO software, and other technology solutions can significantly enhance their efficiency. Such tools simplify repetitive tasks, provide valuable insights, and allow your team to focus on strategic and creative aspects of marketing, ultimately leading to more effective campaigns and a higher return on investment. Measure and Optimize: Continuous measurement and optimization are fundamental to achieving marketing success. Encourage your team to measure the performance of your marketing efforts regularly. Use data and analytics to identify areas for improvement and make necessary adjustments to your marketing strategies and team structure. A data-driven approach helps you refine your marketing tactics and keeps your team engaged and motivated by showing them the impact of their work. Regular performance reviews and feedback sessions can further improve your team's growth and effectiveness. Types of Team Structure Small-Sized SaaS Marketing Team Structure: In a small-sized SaaS marketing team, simplicity and versatility are key. The Head of Marketing in this setup needs to be a true generalist, someone who comprehends the various roles and responsibilities within the team and can integrate them into a cohesive strategy. A few noteworthy points in this structure: Content is a foundational element from day one. It is crucial to give your product the best chance of organic growth. A dedicated creative graphic designer is part of the team from the beginning, but unlike other roles, they don't have a "Head of" designation. This is because you need an experienced designer who actively creates content rather than focusing primarily on strategy. Marketing operations is a full-time role. It's a distinct position responsible for ensuring that the various team members collaborate effectively and don't operate in silos. All roles are equal in importance, fostering a flat team structure over a hierarchical one. This encourages resourcefulness, collaboration, and a scrappy approach to marketing. Medium-Sized SaaS Marketing Team Structure: As your SaaS business starts to scale, the medium-sized team structure comes into play. Here, you can begin to implement long-term strategies for sustainable growth. Key features of this setup include A reduction in the number of "teams" from five to four, with the introduction of a brand marketing department. Storytelling is emphasized because it remains a potent marketing tool, regardless of your product's technical nature or niche. Every role within this structure holds equal importance. Regardless of your priorities and plans, each role contributes significantly to the overall growth of your business. Large-Sized SaaS Marketing Team Structure: In a large-sized SaaS marketing team, the focus is firmly on growth, and resources are abundant. This is the dream setup for any SaaS business looking to dominate the market. While the infographic is condensed, it provides a clear departmental breakdown with potential roles under each "Head of." Noteworthy elements in this structure: The introduction of specialized roles like Head of ABM (Account-Based Marketing) and Head of PR & Social Media. These roles typically come into play when your business has surpassed a certain revenue level and targets enterprise-level clients. The higher contract values justify the upfront costs, and data-driven, strategic marketing efforts bring a new level of brand awareness and product promotion. Which Roles To Not Forget In Your Team When building your SaaS marketing team, it's crucial to consider roles that might not always be at the forefront but can significantly impact your marketing strategy and business success. Here's a more detailed breakdown of these roles: Data Analysts: Data analysts are unsung heroes in the marketing world. Their primary responsibility is to collect, analyze, and interpret data. They play a pivotal role in understanding SaaS marketing customer journey, campaign performance, and the effectiveness of marketing strategies. They extract valuable insights from data that guide data-driven decision-making, helping your team adjust strategies for optimal results. Customer Success Managers: Often overlooked in marketing teams, customer success managers are essential for retaining and growing your customer base. Their role extends beyond acquiring new customers; they ensure that existing customers have a positive experience with your product or service. They help with onboarding, resolve issues, and collect feedback. By ensuring customer satisfaction and success, they contribute to customer retention, upselling, and, in turn, revenue growth. UX/UI Designers: User experience (UX) and user interface (UI) designers are important in creating a product that not only functions well but is user-friendly and visually appealing. A seamless, intuitive user experience can significantly impact customer satisfaction and retention. These designers ensure that your software is functional, aesthetically pleasing, and easy to navigate. Content Creators: While the importance of content creation might seem self-evident, it's worth emphasizing its crucial role in marketing. Content creators, such as writers, videographers, and graphic designers, are responsible for producing high-quality content. This content forms the backbone of your content marketing strategy, engaging your audience, improving SEO, and driving organic growth. Engaging and informative content is essential for attracting and retaining customers. Marketing Operations Manager: In the hustle and bustle of marketing, it's easy for teams to work in silos and processes to become convoluted. A marketing operations manager ensures that everything runs smoothly. They streamline processes, manage marketing tools and technology, and foster collaboration within the team. Coordinating efforts and keeping everyone aligned they help maximize the team's efficiency and effectiveness. Including these roles in your SaaS marketing team ensures that you have a well-rounded team capable of not only driving effective marketing campaigns but also enhancing customer satisfaction and product usability. These roles may not always be the first to come to mind, but they are vital for holistic marketing success in the dynamic SaaS industry. Skills To Be Involved In Your Team In addition to specific roles, certain skills should be represented within your SaaS marketing team to ensure a well-rounded and capable team: SEO Expertise: SEO is crucial for driving organic traffic and improving your online visibility. An SEO expert can optimize your website, content, and digital assets for better search engine rankings. This gives the expert an important position in your team. Analytics and Data Proficiency: A deep understanding of data analytics is essential. Team members should be proficient in tools like Google Analytics and have the ability to extract meaningful insights from data to guide decision-making. Email Marketing Skills: Email remains a powerful marketing tool. Having team members with expertise in email marketing can help design effective email campaigns and segment lists and optimize open and click-through rates. Paid Advertising Knowledge: Managing pay-per-click (PPC) advertising campaigns on platforms like Google Ads and social media is a specialized skill. Someone well-versed in paid advertising can maximize your ad spend and generate leads effectively. Social Media Proficiency: Social media is a significant channel for customer engagement. Team members with expertise in social media marketing can develop and execute social strategies that build your brand's presence and engage your audience effectively. Conversion Rate Optimization (CRO) Expertise: Increasing the number of website visitors who take the desired action is highly important. Having team members specializing in CRO can significantly impact your conversion rates, improving the overall performance of your marketing campaigns. Conclusion In the continually evolving landscape of the SaaS industry, triumph is contingent not only upon the excellence of your product but also on the prowess of your marketing endeavors. Making a highly competent SaaS marketing team structure mirrors the important composition of a championship-winning sports squad - it necessitates the precise amalgamation of talent and a meticulously devised strategy. Throughout our exploration of different team structures and key roles and skills, one thing is clear: there's no one-size-fits-all approach. Your marketing team's structure should align with your business size and objectives. Whether it's data analysts decoding customer behavior, customer success managers ensuring satisfaction, content creators engaging your audience, or SEO experts boosting your online visibility, each role is indispensable. Hire SaaS marketing experts from Saffron Edge. To stay competitive and adaptable in the ever-changing SaaS industry, don't overlook the significance of roles such as marketing operations, UX/UI design, and the power of skills like data analytics and SEO. For expert guidance in optimizing your saas marketing strategy, consider consulting agencies, and if you are wondering where to contact, Saffron Edge is here. As a SaaS marketing agency, we provide you with the best services in the SaaS industry, which will guarantee your success in the long run. We provide you with the best services in the SaaS industry, which will guarantee your success in the long run. Remember, your marketing team isn't just a component of your business; it's the driving force behind your growth and success. With the right structure, roles, and skills in place, your SaaS marketing team can propel your business to new heights in this dynamic industry. Ready to enhance your SaaS marketing strategy? Contact Saffron Edge today and set off on a path to success! ...
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Buyer Persona And ROI Go Hand In Hand
Buyer Persona - What is it? In simple comprehensive definition, Buyer personas are typical research-based explication and hand written documentation of what customers want from a ,manufacturer or supplier. What their problems are, what they intend to buy, how they think about that product or commodity they desire, and also knowing what goals that drive their actions etc. A comprehensive understanding of all these customer behavioral changes and strategizing your business with regard to it means you have prepared a customer persona. Now the second step is dependent on how you tend to market yourself to them through your products, commodities or services. ROI In View What is 'Return On Investment (ROI)? On the other hand, your ROI is the return on investment. It is a performance measure that is used to weigh and calculate the effectiveness of an investment. Or it can also be described as medium that is used to compare the efficiency of an investment after considering the exact investment cost. ROI is calculated in a simple way, the profits on an investment divided by the cost of the investment. Whatever outcome it gives is taken as the Return on the investment and it is traditionally expressed in ratio of percentage. How Does ROI And Buyer Persona Relate? Buyer persona and the return on investment should go in hand since both elements focuses on satisfying the potential customer. Until a business person and marketer has a comprehensive idea on what the problems of the audience are, it is seamlessly difficult to figure out where to come in from. What to produce, what service to offer, which solution to provide and above all what type of technical content he should develop for the persona. Here are comprehensive reasons why the buyer persona should inter-connect with to ROI It Helps The Business Person In Decision Making (Buyer Persona) Decision making for the business owner might be somewhat difficult if he does not have a clear understanding on the buyer persona. In this case, he has some good deal of investment cash in his custody; but finds it difficult to know what the mind of the customers is. He also does not know what to produce for them (what their requirements are), and also what platform through which it is easy to convince them into taking action. It Helps The Customers Outsourcing Do you think customers would find it easy to outsource for goods, services and solutions to their insatiable desires and problems without corresponding marketers getting it right? This is impossible. When the ROI and Buyer persona works in hand with each other. It will undoubtedly be easier for both parties to excel with so much hassles. For example, buyers can easily find solutions and remedies to problems any moment in time they seek for it. Reason being that the corresponding marketers have positioned themselves accurately for their customers to find them with ease; this happens after they must have successfully outsourced and collated their personas. It Aids Accuracy In ROI Calculation Calculating your ROI would be a little bit easier when your buyer persona and ROI simultaneously at hand. Once you have an idea on what the problem of the customers are, you can easily tailor your services with regard to them, accurately estimating the investment cost. ...
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Why Localization Should Be a Must For Your Dental Practice
In our last blog we talked about the importance of online reviews for your dental practice and how you’d have to list your practice to Yelp, Google My Business, and Facebook and ask people to explicitly review on them to start a self-feeding review cycle. <!-- --> Other than gaining a lot of reviews, listing your dental practice on these website opens some other doors that can prove to be detrimental to the success of your dental practice. Which doors exactly? It brings you in front of your local audience who are searching for dental practices online night and day. Say, you run a dental practice in New Jersey. If a person searches on Google for dental practices in New Jersey and your practice website is nowhere to be seen, he will choose one of your competitors and get on with it. That must not happen. This is where Localization of your dental practice is so important. You’ll have to be on top to let your local searchers find your practice instead of your competitor’s. How? By claiming your listings in local directories. Here are 3 reasons why you absolutely need to create or claim the listing of your dental practice in local directories - Increased exposure to hyper-targeted dental patients: When it comes to local searchers, the buyer intent is super high and they are almost at the end of the buyer funnel looking for just the right type of services that will fulfill their needs. According to a study, as much as 50% of all local searches convert to foot traffic the same or next day. So, capturing those laser targeted searchers gets easier when you are present on all the top ranking directories which cater to the dental space. Each valid listing will increase your authority: We’ve stated before that local listings impact both search engines and people... searching on search engines. With each valid local listing of your dental practice, Google will see you as an authority in the dental space around your locality and will start ranking your website higher in search engine results. Searchers, seeing that your website ranks high on Google, will take you as an authority in your industry as well and prefer your practice over your competitors. Also, being a part of the community is always great for building relationships with prospective patients and convincing them to try out your practice. Increase in rankings (including Google local business rankings) Everything SEO related is done to increase the ranking of a website. And listing your dental practice on local directories is a sure-fire way to do that. Not only listing your dental practice in high authority directories increase your authority in the dental space, it will also increase your rankings in Google Local Businesses tab that often comes first in local search results showing the nearest places around you and mind you, that tab boasts some of the highest click-through rates on Google. But what exactly are those high authority directories? As we stated in the beginning, the biggest players when it comes to local directories are without a doubt Yelp and Google My Business. The best part, they also cater to national and worldwide audiences but primarily focus on helping local searchers as they are the ones who are most likely to convert quickly. And conversions is what you need. So, maintaining a presence on such directories becomes all the more important to increase your local footprint. For conversions, claiming your listings on these platforms is what you need to begin with... Listing your dental practice on Yelp Yelp is a goliath in the US. 90% of the people in the United States use Yelp to find local businesses and healthcare practices and 30% of those searches are for healthcare practitioners (including dentists). Having more than 160 million website visitors a month is no big deal for them but if your dental practice is listed on a platform with such massive exposure, it can be a big deal for your practice. So, here’s how to claim your listing on the platform - Scroll down the bottom of yelp’s homepage and click on the ‘Claim your Business Page’ After clicking on it, you’ll be redirected to the ‘Yelp for Business Owners’ page where you’ll need to enter your practice’s name and street address to claim your listing. Find your practice from all the listed local practices in the specified area and just claim your listing, it’s that easy! After that, it’s just the task of filling relevant information of your practice. On Yelp, try to submit genuine images of your practice and staff members to gain more credibility on the platform. Listing your dental practice on Google My Business Listing your dental practice on Google My Business is a sure-fire way to get more local eyes on your dental practice. By listing your business in the Google local business directory, you’ll gain a lot of exposure amongst people searching on Google Search and Google Maps, which apparently is a lot. To get yourself listed as a local dental practice, you’ll have to submit all your correct business details to Google. Don’t know how? Here’s how you can do it as well - Go to the ‘Google My Business’ homepage and click ‘Start Now’. You’ll be redirected to their listing page where you can begin with listing your dental practice. After that, it’s about filling all your correct practice information (you can have a look at our previous blog to know exactly what information about your practice you need to get listed on Google My Business). Listing your dental practice on Zocdoc Ever heard of Zocdoc before? Even if you haven’t, I am sure potential patients in your locality use this service to find dentists like you every day. It’s that popular. Zocdoc is by far the most popular directory that caters directly to healthcare practitioners. With more than 6 million monthly users and 120 million annual searches, this directory is a goldmine for dentists. Biggest disadvantage? Getting your practice listed on the platform is not free, you’ll have to pay a flat $3000 annual fee to get your practice listed. But if you decide to get listed on this platform, the exposure you’ll gain it is tremendous. Zocdoc even lets potential patients book appointments of their chosen practice directly from their platform, which can really sky-rocket the patient traffic coming to your dental practice. Letting patients book appointments online is why Zocdoc is so popular. We will be covering why this feature is so vital for patients in the next blog. So, stay tuned! To get yourself listed on the platform, you’’ have to click on ‘List your practice on Zocdoc’ tab on the top right of its homepage. After you click on ‘List Your Practice’, the process of getting your practice listed is almost the same as the other platforms mentioned above. These 3 directories are not the only directories out there but are the one ones with the most authority in their space. So, it makes sense to target them first to get the ball rolling. Know some more high authority local directories that proved to be useful in bringing some dental patients through your door? Let us know in the comments. ...
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