5 Data-Driven Lawyer Marketing Strategies To Ensure Conversion

Virality is not only concerned with marketing or used only in business analysis but also in a wide select of field. The impact the word has in every day to day business world has given it a big name in the business world. Once the term “Virality” is horned in marketing, social marketing comes into play. Kissmetrics, a frontline online web marketing company based in America described viral marketing as a marketing technique that optimizes the use of pre-existing social networking services and other reachable technologies in business promotion. In my own simple definition, I truly believe viral marketing involves the use of consumers (as middlemen) in spreading the news about a brand, product and commodity plus achieving other promotional objectives. Viral marketing is part of surefire business marketing, all marketing gurus must know this and hence, fight to rip from it's bounteous benefits. Though a good number of marketers may find traditional viral marketing very tough and challenging to achieve, thus it is worth the trouble once the benefits start flooding in. Relatively expensive Since viral marketing has more to do with word of the mouth, don’t you think it might gulp some good deal of capital and cash investments? Indeed gargantuan multinational companies like Coca-Cola, 7 Up, Cadbury, Nestle and lots more of them are good point of reference for viral marketing. These Companies invest huge sum of raw cash on promoting its brand, products and subsidiaries in the viral marketing pipe, even so, they have attained a greater height in terms of customer acquisition and retention. Uniqueness of Idea breaks the yoke This is one myth you’re sure to have known all these while. Success through viral marketing isn’t easy to come by, but with a great idea, great things are sure to happen. Be creative, figure out something unique, interesting and above all, eye catchy so as to last a while in the minds of your viewers and readers. It’s not necessary to have Jean Claude Van Damme do a split in between Volvo trucks, but could seemingly come up with something groundbreaking. For people to love your ad, pay attention, and perhaps be motivated to spread the news about it. Then your work has to be exceptionally scintillating and marketable. Humor triggering I recently came across a very wide and ginormous sign-board in the heart of one of the biggest city in West Africa some couple of years back. Guess it was proposed to serve as a viral marketing element, but to my surprise. Guess what is saw! The message as portrayed in it was “Branded! Coming Soon” (with the brand logo just right beside it). I couldn’t help but to twist around my neck to take a second stare at it; behold i was flabbergasted. A good number of people saw this as a waste of money, time, and resources; yea because it calls for humour. But taking a second thought at the scenario, I immediately came to realize what the advertiser had in mind. He was trying to create awareness through mere three words “Branded! Coming Soon”. Be Short and Simple The example as illustrated in the previous paragraph got it all; what the viral marketer did above is an explication of what this line says. It's not necessary to incorporate all your thoughts and messages here in your marketing aid. All you need is a very succinct and yet straightforward explication of your goal, the rest will take care of itself. ...

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Internet today is filled with so much of information and sometimes trashy information that it becomes hard for information seekers to get the best results. Viral marketing is any marketing technique that induces the websites or users to pass on the marketing message to other websites or users, creating an exponential growth in the message’s visibility and effect. As social sharing has accelerated at an exponential growth over the last few years, so too has some of the websites and enterprises that have learned to leverage the full scope of social. One of the noteworthy example of such sites is BuzzFeed that has tripled its monthly visitor count over the last two years, from 4.3 million to 19.3 million. Clearly, BuzzFeed has tapped into something important to the domain of marketing that’s fuelling its massive growth. This method is known as Viral marketing, and you can replicate this method too for your business. Reasons Behind BuzzFeed’s Marketing Success 1. Audiences Most Crucial to Business Are “Bored” The target audience that is most crucial to their business are “bored at work”, those who have jobs and have ample of time to browse the internet without supervision. Such audiences are typically looking for content that: Will alleviate boredom Will connect with their current frustrations in life. Another kind of audience that emerged were the consumers who use content on their mobile phones while waiting. It was found that it was this audience that was the principal driver of social sharing. 2. Certain Content Types Defined in Viral Marketing Though these categories may not be the same for your business, BuzzFeed identified some of the content categories that were an immense success for it. These include: LOL: Humorous content Win: Content that the audience finds to be very useful, ingenious or admirable OMG: Content that shocks the audience Cute: Self-explanatory, generally animal-based content. Trashy: Content that makes people feel better by mocking the failures of others, especially the famous. Fail: Content that points out the failings of the society or individual, let’s the audience vent their frustrations. WTF: Bizarre or strange content that triggers the curiosity in the audience. These are some of the examples of content types that you can use for brainstorming your content. The most important question that you need to ask yourself is “ how will this content make the readers react?” 3. Self-Identification is Important For People It might seem logical to many business owners, that making content targeted broadly at their audience will work, but this might not be always the case. Targeting a specific audience can sometimes be extremely successful. For example, BuzzFeed utilized such an article by aiming: “ 21 problems All Sarcastic People Understand”, which has reached 5.5 million views since May 12, 2014. This type of post particularly attracts people who believe they have a certain characteristic, experience or opinion-- in context of this article people related themselves as being sarcastic. Such posts generate interest from a lot of like-minded people, who then share it with more like-minded people, which leads to exponential growth in pageviews. 4. Social Activism Can be a Key Driver Too It is not always the cat videos or funny things that can go viral, it turns out people also has an emotional connect towards the society. People also share content they are passionate about and want to spread ideas and their own views about it. Because they have an emotional response after reading or viewing the content, they want to share this information as well as show others that they care about the real issues and follow the news stories of the day. 5. Being Human! While juggling for so many strategies and objectives when creating content, you must not forget the most important criteria to include: making your content human. By this we mean, you must focus on the human aspect of stories-- forgetting this can make your content look robotic. While creating content, ask yourself this: “why would people want to read this?” Or even better “why would you want to read this?” Some of the examples cited from Upworthy are: Mind blowing stories based on science fact Stories featuring true human moments Stories depicting the win of good over evil ...

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Brand promotion is a crucial function for the marketing departments of businesses. It helps organizations to reach out to their target audience and educate them about the quality, price, and uses of the product/service. To make a purchase from a brand, 81% of consumers require a high level of trust in that brand. This means companies need to invest more in their brand promotion. In the revised version of this blog, we shall discuss the various online promotion tactics for various marketing channels. Technological advancements have enabled organizations to leverage the power of the internet to reach out to a broader customer base. With 67.9 % internet penetration in the world, it has become a pool to explore for businesses and make their unique identity in the competitive market. Considering the fact that a majority of people search for products/services online, the importance of online brand promotion has increased manifold. --> Importance of Online Brand Promotion The internet has become the preferred medium for brand promotions due to the number of benefits it provides. One of the main reasons for the popularity of online brand promotion is that it is not limited to reach as traditional media such as newspapers and television advertisements. Online brand promotions help companies develop a personal bond with the audience across the world through highly personalized content and effective communication. Within the last year, 63% of businesses have raised their digital marketing budgets. Modern marketing managers prefer internet brand promotion because of the flexibility it provides. The campaign is accessible 24/7, throughout the year by people anywhere in the world. The audience can search for information about the product and place orders, at a time convenient to them. Moreover, internet marketing helps in the process of data collection and analysis. It is easier to collect data about customer preferences and interests using online tools and customize promotions to appeal to them. Other advantages of online brand promotion include: --> Data Availability It is easy to collect and analyze data through online marketing. You can easily record customer transactions and analyze the data to determine which products or services are demanded by the customers, the frequency at which a buyer places orders, what factors motivate the buyers’ decisions, and so on. This data can be used for targeted marketing by sending product information and promotional offers based on their buying habits. You can also personalize the products and services to suit the preferences of the customers. Cost-efficiency Online marketing through channels such as blogging, social media is cost-effective when compared to the traditional channels of marketing and brand promotion. Online promotions do not involve printing and distribution, travel, and other advertising costs. Online marketing tools cost relatively, very low, and are useful in fueling conversation about the brand. Online brand promotions such as guest posts and blogs help gain the confidence of the audience and build your reputation. Overall, online marketing tools help in integrating your overall marketing campaign and help to reduce costs. ROI Studies prove that organizations with online brand promotions earn more profit than others. Digital media strategies are measurable using various online tools that help in digital marketing analytics. You can easily compare and contrast different strategies and determine which ones are working and which are not, and study the reasons for the failure of the campaigns and make amends to the plan. You can use the resources judiciously by eliminating unnecessary expenses and focussing on policies that give good returns. Brand Building Since most of the modern buyers are online, digital marketing campaigns help businesses in brand building. You can connect to your audience with stories that tell them about your brand, your values, and how your brand can solve their everyday problems. Moreover, the presence of multiple digital platforms gives authenticity to your brand and improves brand awareness and loyalty. You can stay in touch with your audience and share relevant information about product updates, promotional offers, and important announcements. Tips to Design an Effective Digital Marketing Strategy Before you start designing your digital media strategy, it is crucial to have a clear understanding of your product, business, and the target audience. Choose the digital platforms that are suitable for your target audience to ensure that your campaign is reaching the right person. There are various digital marketing strategies, and it is a challenging task to determine the right policy for your business. You can consult a digital marketing agency to guide you in the process. However, if you are planning to design your strategy, here are a few pointers to keep in mind. Live Streaming Establish your authority in the industry and connect to the target audience through live streaming events. You can organize webinars, create live tutorials and how-to-videos, conduct live events that can be distributed across different live streaming channels. Most of the social media channels provide live streaming options, which can be used to provide your users with a sneak peek of the behind the scenes actions, upcoming products, product features, etc. However, it is critical to record the events in high-quality and ensure that the content is exceptionally suitable and useful for your target audience. Live video helps to develop an emotional connection with the audience, which is crucial for brand loyalty. Email Newsletters Email marketing is one of the most effective tools to connect with the target audience. You can connect directly with the customers and foster brand loyalty through email newsletters. Moreover, it is also one of the most cost-effective tools for digital marketing. Sending regular emails allows you to remain always in touch with the customers. The email newsletters should contain an optimum mix of content and graphics to pique the interest of the viewers. However, make sure that your email newsletter contains the logo of your brand so that the viewers can recognize the brand and connect with it. Local Search Optimization Local SEO or Local search engine marketing allows small businesses to market their products and services to local customers. Most of the people search for local businesses on the internet. Hence, it is crucial to include local SEO along with the standard SEO in your digital marketing strategy. Local SEO includes maintaining accurate Google my Business information, localization of the website, building citations, managing reviews and ratings, and procuring relevant backlinks. Write Blog Posts Blogging is an essential component of a successful digital marketing strategy. Apart from aiding in Search Engine Optimization, blogging also helps to establish your authenticity in your niche, connect with the target audience and develop good relations by offering useful solutions to the problems faced by them, create brand awareness and drive traffic to your website. Writing blog posts about various topics that concern your target audience can be used as an effective strategy to improve traffic to your website. You can post these blogs on your social media pages with links to your website to attract visitors. Using relevant keywords and writing well-researched and fresh content helps your website to rank well on search engines. Inspire User Generated Content Reviews, feedback, and comments from your users are a great way to engage your existing customers and encourage them to participate in your brand story. New customers tend to believe what other users say about your product; hence user-generated content is an essential part of online brand promotions for current day businesses. Encourage your users to share reviews on social media platforms and third-party review sites. Provide incentives such as discount offers, coupons, rewards, gift cards, etc. to motivate your viewers to share reviews. You can also organize contests that encourage viewers to share content related to your brand. Cooperate with Influencers Influencer marketing is a significant part of the digital marketing strategy, which helps to differentiate your brand from competitors. Influencers are consumers who know their niche. They have a massive number of social media followers who are ready to follow their advice. To ensure the success of your influencer marketing campaign, it is crucial to choose a social media platform frequented by your target audience and collaborate with genuine and trusted influencers on the platform. Influencer marketing helps to enhance the credibility and trust of your brand and improves customer engagement. Make Some Multimedia Content The attention span of the viewers is concise. If they cannot find the information they are searching for, they will immediately prefer the next option. It is critical to provide information to the audience using innovative methods, such as infographics and multimedia. Multimedia content helps to engage the audience using slideshares, infographics, podcasts, webinars, and visuals. Multimedia content helps to enhance the user experience and improve the retention level of the audience, thereby improving your brand awareness and brand image. Optimize Website for Better Performance Website optimization is critical to rank high on search engines and provide a good user experience to the viewers. A business website should load quickly and be easy to navigate. The website should be optimized for devices such as mobiles and tablets as most of the visitors nowadays use their mobiles to search for products and services. The content of the website should be up-to-date, clear, and accurate. Different pages of the website should be easily accessible to the search engines. Using the right mix of images, video, infographics, and text will also help to rank your site well on search engines and gain traffic to your website. Paid Advertising Online advertising or pay-per-click advertising allows you to gain quick exposure in the crowded digital world. You can use Google Adwords, Yahoo, and social media such as Facebook, Twitter, and LinkedIn to list your text or video ads. Paid advertising is very useful in increasing traffic to your website as you can connect with the target audience and influence them to visit your site. Moreover, paid advertisements can be aligned with your business goals, such as improving brand awareness, improve website traffic, increase lead generation, etc. Social Media Marketing Social media marketing is one of the most effective mediums for online brand promotions. Having a social media page for your business on the platforms visited by your target audience helps to increase your followers and, in turn, improve your brand recognition. Small businesses with limited budgets can also use social media marketing as it is a very cost-effective means to connect and engage with the target audience. The right use of social media marketing enables you to improve brand loyalty, increase traffic to the website, and improve customer experience. Online brand promotion is the need of the hour for both startups and established businesses. Most marketing managers are turning towards digital marketing because of its benefits, such as better ROI, increased reach, improved connectivity, and measurable results. However, it is crucial to have an integrated digital marketing strategy with the right mix of different components such as social media marketing, paid advertising, local SEO, etc. that align with your business goals. Other important areas for Brand promotion include Creating Awareness Creating awareness is the first step in the brand promotion journey. It's about making sure that your target audience knows about your brand, products, or services. This can be achieved through various means, including online advertising, PR campaigns, attending trade shows, and hosting webinars. Promotional Gifts Promotional gifts, also known as corporate giveaways or branded merchandise, play a significant role in brand promotion. These are items branded with a company logo or slogan and given away to promote the company, brand, or event. They serve as a constant reminder of the brand to the recipient. From branded pens to custom-made gadgets, these gifts can leave a lasting impression and foster customer loyalty. Positive Image A positive brand image is crucial for long-term success. Brands that are perceived positively enjoy higher customer loyalty, better word-of-mouth recommendations, and increased sales. Activities like community service, customer testimonials, and transparent communication can help in building a positive brand image. Social Responsibility Modern consumers are more conscious of the brands they support. They prefer brands that are socially responsible and contribute to the betterment of society. By engaging in CSR (Corporate Social Responsibility) activities, brands can showcase their commitment to societal welfare, which can enhance their image and appeal. Conclusion Online promotion is highly cost-effective as it is cheaper than the other traditional modes of advertisements such as billboards and ads. Moreover, it is easy to measure and track the results of the promotion campaign and make necessary changes to improve the performance. ...

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