5 Data-Driven Lawyer Marketing Strategies To Ensure Conversion
Oct 20, 2021
10 min read
The world of digital transformation has aided every industry, be it business entrepreneurs, healthcare, or legal advisors. Lawyers have benefited immensely from advanced and feature-rich technology that has changed their ways of converting a prospect into a loyal client. To run a successful law firm, legal marketers have to show their activeness and credibility to their target audience. Fortunately, legal firms could well achieve this with the help of effective lawyer marketing techniques.
It guarantees that the legal firm's virtual presence is possibly trustworthy and generates more conversions quickly. According to a study, with the global legal services market expanding every minute, its global value is anticipated to reach 750 billion (USD), which means the legal marketers have to face a quarrelsome business crunch. Although this could be tackled by effective marketing strategies and data-driven tips that bring quality traffic to your law firm, it can benefit your competitive potential via a wide array of marketing decisions.
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With the advancements in social media platforms and online networking, the market for legal advisors has opened a plethora of options to their advantage. Lawyers generally used to market via conventional advertising techniques, such as word-of-mouth, posters, and hoardings. But, with modern-day internet trials and data-driven marketing approaches, complex advertising areas have become relatively easier to cope with.
The Five Data-driven Legal Marketing Techniques
Marketing is the essence of potential conversions and gradual business expansion. With that being said, a law firm requires strategic marketing channels to bring in more leads and generate revenue from advisory solutions. Unlike other industries, lawyers have to make additional efforts to instill trust and brand credibility in the prospects' minds to ensure every possible lead generation they can drive.
Let's explore a handful of contemporary techniques that have arguably proven to be dominant for legal marketers.
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1. Analyze rival competition and conduct detailed research
Primarily, the first step to legal marketing is to discern your competitors' working and market reach. Competitor research is an effective workaround to know what competitors are up to. It monitors their online account presence and allows you to learn more about their advertising performance. You must view your competitors' position and rankings on search engine result pages (SERPs) and consider what specific keywords have been used for better ranking. You must not ignore these nuances to build a competitive strategy and finalize the advert pricing.
You can obtain the ideal expansion and development graph; a competitor's research plan demands your law firm study the culture and workings of your competitors, say their quantum of skilled resources, and notably their maximum potential. Their usage of keywords might help set up yours, and you could also consider framing them in a better position to gain a competitive edge.
2. Reposition your geo-targeting
Geo-targeting is the process of emphasizing the requirements of your local audience to gain their confidence and convert them into clients. It demands an efficient inspection of your vicinity's demographics. It means that you must closely analyze communities surrounding your legal business. It helps you in determining whether consumers demand your service or not. It is a common saying that a person should not search for a product or service outside of their local territory. Here, geo-targeting comes into play in terms of leveling the playing field for your law business and attracting customers that live in the same area.
To position your geo-targeting tools, prepare zone-specific ads to target the local people and try to be locally focused on gaining better impressions from potential clients.
3. Study the eagerness and at-the-moment requirements of the client
The necessity for a lawyer differs from client to client; for example, let's assume an individual spends a significant amount of time and effort looking for a healthcare insurance lawyer to file a large claim against the facilities. However, if the situation becomes a legitimate marriage proposal, a client may not want to waste hours and days searching for the best attorney. They would usually start their trip by looking at the top five or six results on the SERP. This urgency and relevancy decide whether your law firm will acquire conversions sooner or later.
You must examine the data that highlights the part of your audience that wants immediate assistance. With that information at your disposal, you may capitalize on opportunities to generate conversions and retarget them for ongoing traffic and client retention.
4. Focus on search engine marketing and keep an eye on current trends
On average, there are a whopping 5.6 billion Google searches made in 24 hours daily, research says. As a result, there are several opportunities to capitalize on while focusing on the correct keywords and bidding on them to increase conversions. Your law company must obtain such information regularly and look through many of these searches conducted on search engine giants to determine the relevance of keywords and match them to the content on your website.
Google Keyword Planner can strategically help you comprehend the best keywords that have been used by top adverts and your competitors as well. It provides you insights into what's been trending in your market and navigates you on the potential of the right keywords.
5. Keep track of on-site actions.
Last but not least, as a legal marketer, lay up strategic plans to evaluate every single activity linked to your advertising strategy because the digital world demands you to have a thorough understanding of your online actions. The legal business has evolved into a difficult-to-maintain market that requires you to stay on your toes to understand the nitty-gritty of your paid advertisements. You must also comprehend and monitor the actions coming from primary landing pages that could bring in more quality traffic and ad conversions.
Conclusion
For trusted marketing assistance and brand reputation management, Saffron Edge is your one-stop solution in driving your business to soar success in a matter of time. As a certified digital agency, we are proud to extend our help in full-scale organic and paid advertising solutions for the extensive branding of your firm. Along with that, our team of digital gurus handles website design, ad management, social media development, and so on. We realize the significance of brand visibility, which is why we aim to reach the target audience at the right time and execute data-rich approaches for the success of your ad campaigns.
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How Can 'Virtual Try-on' Help You Get More Eyes on Your Business?
Virtual Try-on - the next big thing in the eCommerce business world. It enables customers to try on your products using their camera-equipped devices. Let's know how this bleeding edge technology can leverage your business. Over 53% of consumers say they are more likely to purchase from companies that provide augmented and virtual reality experiences. It's an undeniable reality that people spend more time looking at their phones and computers than at print ads or stores. In a nutshell, the key to success is putting your brand onto the consumers' rectangle displays. Let's put aside the what, and the how for now and go more deeply into the topic of WHY. Here's a rundown of why augmented and virtual reality experiences are so important right now: By 2030, the metaverse will have adopted AR and VR effects, which are predicted to boost consumption by 10%. Engagement with augmented reality try-on and filters may reach astounding heights (up to 90%). The reasons go on and on, but the bottom line is that augmented reality is crucial to the continued existence of high-end companies in today's hyper-digitized environment. Check out the guide below to learn about the evolving fashion business and its potential in the metaverse. What Is Virtual Try-On? Customers may virtually try on items like apparel, jewelry, and makeup using their mobile devices - all thanks to a virtual try-on option available on many shopping apps and websites. The concept of augmented reality, in which digital information is superimposed over a user's view of the environment using a mobile device's camera. To put it another way, virtual try-on technology allows consumers to "try on" garments using an avatar before actually purchasing them. The term "virtual try-on" refers to the process of virtually trying on a piece of clothing or an accessory that was digitally created. That way, you can tell if an item will fit without actually trying it on by seeing how it appears on an avatar of yourself. Therefore, virtual try-on technology could make it possible to test out garments before purchasing them. These days many online retailers' sites and apps are providing virtual try-on options for their customers. And it is expected that more and more retailers and DTC brands will gradually adopt "Virtual try-on" options to improve their customers' experience. By 2025, the augmented reality market is expected to be worth $198 billion, up from $3.5 billion in 2017. When augmented reality is used in tandem with 3D body scanning, revolutionary strides may be made in the retail fashion industry. Virtual Try-On for E-commerce Brands The virtual try-on feature has several advantages, but one of the most significant is the improvement it may bring to the client experience. However, this feature can also serve as a useful tool for learning. In order to better serve your clients, you may monitor your sales data, analyze your product offerings, and adjust your promotional strategies accordingly. In the midst of the dynamic landscape, when people are increasingly purchasing online and approaching every personal interaction with trepidation, the virtual trial can help decrease the enormous expenses paid by the return of items. After the pandemic, there was a noticeable surge in online shopping, making a more quantitative e-commerce audit crucial. Insights on the Advantages of a Digital Fitting Room The use of augmented reality (AR) is increasing in popularity every day, mostly because of its availability on most modern computers and smartphones. Because of this, consumer demand for virtual try-on solutions is substantial and readily available. This is a fantastic chance for businesses to connect with their target audiences on their chosen channels. When it comes to advertising and sales, a virtual try-on may make a huge difference for businesses. Customers may get a realistic, individualized visual of a product in a matter of seconds with a virtual try-on, whether they use a smart mirror in a physical store or a specialized smartphone application. Customers can rapidly try hundreds of things, and they may even receive suggestions for additional purchases. As well as aiding your consumers in their purchasing decisions, a virtual try-on may provide a wealth of information. For instance, you may monitor which goods are selling well and modify your distribution to serve your clients' requirements better. At a time of worldwide pandemic when people are increasingly buying online and approaching every customer with a personalized experience, a virtual try-on may also help businesses save the enormous expenses that sometimes accrue due to the return of items. Even more so when shopping online, customers benefit greatly from being able to try on the product of their interest. Customers are more likely to make a purchase and be satisfied with it if they are confident in the product's ability to meet their needs. After receiving such treatment, clients are more inclined to return for future purchases. Industries Using AR Technology Successfully Several well-known sectors are using this technology. There is no limit to the number of industries and businesses that might benefit from a virtual try-on solution, including but not limited to the ones listed below. One common application of augmented reality technology is the ability to try on eyewear such as glasses and sunglasses virtually. Customers can save time and energy by using this technology to virtually try on eyeglasses and sunglasses from the convenience of their own homes before making a final purchase decision. The optical industry is being revolutionized by providing the customer with these options. In addition, virtual try-on technology has also been widely adopted in the clothing sector. How to Develop a Virtual try-on? Each brand's virtual try-on experience needs to be unique. It ought to be simple to navigate and show off things convincingly. Each client's virtual try-on experience should be customized to meet their unique requirements. But the fundamental stages of growth remain consistent no matter the context. To begin, you must have the ability to recognize a face in an image or video. Using a total of 99 facial points, you can be able to identify and follow the movements of human faces in real-time using advanced technology. This makes it such that the 'product of choice' follows the user's gaze in the same way a mirror does. All the user has to do is turn on the camera for it to start recording. Then, the items are meticulously displayed to their full potential Showing the features that are relevant to customers as accurately as feasible is crucial for this technology to be beneficial for customers and profitable for businesses. For example, initially, red lipstick may seem like a basic product, but consumers will notice the difference between the many red tones and the glossy vs. matte finish. To ensure your customer gets the most accurate detail of your products, it's essential to work on your products' technology and 3D model. Finally, the application must be created More and more companies are allowing customers to test things via mobile applications or on the company's website. With the apparent advantages of contactless testing and purchasing, virtual try-on solutions are also widely deployed on tablets or smart mirrors in actual stores. How Can You Benefit from Using Virtual Try-On for Your Company? The market is very competitive due to the rapid expansion of the online industry. Now, customers have tremendous leeway to reconsider their purchasing decision. That's why it's important to clarify the product's benefits to the buyer so they can make an informed buying decision. To minimize product returns, the retailer or brand needs to improve the in-store experience as closely as possible online. Keeping your system up to date with the newest technological developments is a certain method to give your organization a leg up on the competition. Since augmented reality and virtual try-on technologies are in high demand right now, adopting them might significantly impact your company's bottom line. What's Next for Virtual Try-on? If integrated into a larger company plan and able to support how you do business, virtual try-on may be a fantastic way to improve your customers' in-store and online shopping experiences. By allowing customers to try things out and providing guidance at uncertain times, they have the potential to become a standard pit stop along the customer journey. The virtual try-on feature can benefit your firm if you understand how to employ it, why you're employing it, and how to integrate it into your overall service strategy. The Next Big Thing in Virtual Shopping Experiences! 3D technology is crucial to winning over the next generation of customers. Innovative and flawless goods and excellent customer service are the keys to success, especially for fashion brands. Try-cutting-edge tools, like Virtual try-on, make shopping more exciting and satisfying for customers in the digital age. As a brand, your objective is to develop experiences that promote impact, visits, and higher revenue through virtual try-on. It helps your green initiatives along as an added advantage. In conclusion, you should immediately begin working on implementing a virtual-try-on function for your customers. Get in touch with our experts; we will brief you on how this bleeding-edge technology can lift the way you do business. We facilitate your customer experience by creating the best version of your products so your customers can virtually try them and may make a decision that goes in your favor. Contact us now! ...
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Email Marketing Hacks That Will Help You Dominate Your Customers Inbox
Email marketing can be an efficient and orthodox form of marketing campaign. This form, coupled with strategic planning can prove to be fruitful for marketing managers who seeks to boast around that ‘Best employee of the year’ badge. Like a coin, email marketing is too bilateral in nature. Either it can help achieve great marketing goals set by marketing chiefs or it could disappoint your boss a tidbit. So, marketing directors may often ask this question: what could be some great email marketing strategies to ensure that could help build a larger customer base? We call these methods are termed ‘hacks’ as they can greatly aid in email campaigning and provided they are intelligently used could take the Email marketing game to the next level. Creating a consistent Brand Identity It is quite unlikely that one can demarcate email marketing strategy from any strategy regarding branding, messaging and other forms of content. Hence, it is evident that this entails building an image of a business which includes style, tone of communication, the logo and overall look (especially if you are a registered business/company) which should be in line with the composition of emails. For instance, if the logo of an elite class stylist salon is embedded in the middle of its newsletter and articles, your email marketing director should incorporate this little detail so that customers know what to expect. This would enable customers to perceive the business as consistent. Secondly, it is more than obvious that any business eventually thrives because of its products. If the product is mediocre and lacks real quality, no customer would only just subscribe to the email service just for the heck of it. This means after a certain period of time either those subscribed will keep receiving the emails or they will unsubscribe eventually seeing that they receive no incentive (such as a mere free goodie) for reading the emails. Yep, it is a cruel world. Collect addresses anywhere and everywhere The first step to having a large base of customers is to have a large accumulation of addresses to which you can direct the emails towards. If a business is doing things right it should already have an email subscription sign-up form embedded in their website. This could involve an interesting tagline which would encourage customers to pay heed to the subscription pop-up box and sign up. Also, we know that the emergence of social media has marked the beginning of a great aeon of technology. Social sites such as Facebook and Twitter help take businesses to a whole new level in terms of marketing. MailChimp, Sign up Anywhere, Onspotsocial are amongst the many hundreds of websites which lets us embed free email collection forms in the form of apps on Facebook. With a majority of individuals having a social networking account such as Facebook and Twitter, emails are collected with ease. Talk to the right audience It would be a grave misconception of a business thinking that hitting the send button to thousands of subscribers is a good idea. Yes, to gain someone’s attention is difficult. More than that it is not free at all, it is earned over time. Second comes trust. Suppose you have to bake brownies for a friend. What is one ingredient you would put which binds the flour and cocoa/ chocolate? Eggs. Here, the word RELEVANCE is equal to THIS one vital ingredient. Relevance binds together the vital elements of trust and attention which every marketing manager would crave for. Every relevant email and one consecutively followed will grasp the customer’s attention. However, irrelevant email spamming provides no coherent reasoning why any customer should bear with a business sending them irrelevant emails. Customers see it as spamming. Attention can be gained over time and so can trust, but if trust is based on a shaky foundation the attention becomes scarce too. Trust is fragile.Hence, directing relevant emails to the right audience could help secure their trust and attention. A helpful strategy of ‘Email forking’ automatically categorizes subscribers to new email lists which are more specific to their interests for instance if someone clicks on ‘Belts’, emails specific to that category will be re-targeted. Offer loyalty with incentives Always give a reason for customers to take that step of subscribing to emails. Let’s be realistic. Incentives such as free printable discount coupons are a great incentive for customers. Freebies such as free E-books which offer product samples in the form of free brochures are always an instant hit. Send a Few impactful emails “Half a loaf is better than no bread”. This expression proves true in the field of email marketing also. In order to do this, we must grasp a few ideas which could enable this: Proof-reading, building customer’s curiosity and sending other people’s content. The importance of proof-reading is two-fold and cannot be stressed enough. Often a times the proof-reading stage is neglected which could lead to a vital difference between an increase in sales and readers un-subscribing en masse. Curiosity is the key to actively engage customers with the reading. This can overhaul the email marketing campaign for the better. One astute way coming from a brilliant Email marketing person would be to compose emails which ask a lot of questions. A compelling question can give astounding results. Sending someone else’s content may show that you genuinely care about your customer’s interests. This could not only enable you to provide great quality content (eg; from popular blogs, tumblr etc) but also would save time. Even Marketing Department Directors seldom have spare time to write great content also which the customers enjoy reading. Introduce yourself with a catchy subject line Subject lines could be short but must be irresistible. “Hey” has been proved to be an excellent subject line. The Obama Campaign raised a massive $690 million online so obviously, it did wonders afterall. Brevity can be quite impactful and piquing the reader’s curiosity is of immense importance through a attention-grabbing subject line because this is what hooks the reader into reading rest of the email. Brainstorm viral ideas This idea could be a vital factor in arousing the reader’s interest. Naturally when an individual enjoys reading some content it has a fair chance of going viral. Jonah Berger, Associate Professor of Marketing at the Wharton School confirms through his research that useful content that evoke high arousal emotions (anger, pain, fear loss, laughter, sadness etc) gets shared the most). Ideas are twice as likely to get shared if they arouse human emotions as compared to content write-ups that don’t. Personalize, personalize, personalize! Sending an email from a real person offers the opportunity for readers to reply to emails. When they receive an email from Dan Joe, Head of your company, they will definitely see it as a great user experience and will be impressed. A business should employ a few persons who can draft emails in a human-like tone and could also proof-read thereafter. Personalizing emails could greatly boost up customer interaction. According to Hubspot, companies between 1 to 10 employees overall contribute to open click rates of around 35% while companies employing 26 to almost 200 earn a slightly lower rate of 32%. Using the first name when addressing emails is indeed the first small step to personalizing emails from a batch company. Also, using your personal name or company name as the ‘From’ address. It is evident that incorporating these Email Marketing Hacks can contribute to a boost in email click rates. These hacks, if implemented properly with due diligence can help achieve a positive visible change in the overall sales of a company. There are many other ‘hacks’ which businesses can incorporate in order to achieve their desired objectives. ...
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Why Writing Compelling Email Subject Lines Still Matter
It’s been more than 40 years since emails saw the light of day being used as a proper marketing channel. Still, it has managed to stay at the top of all other marketing channels for a long, long time when it comes to driving the most engagement and conversions. Though social media may have the spotlight right now when it comes to engaging your audience and building connections, email has always been the king of the game called marketing and is still very popular amongst professionals for retaining and interacting with consumers, 80% of them agree. Unlike popular belief, email is still very much alive. According to a Radicati report, nearly half of the world’s population will be using emails by 2020. The report also suggested that people will spend close to 250 billion emails every day in 2019 for carrying out both business and personal communications. That’s a LOT of emails sent in a day! Standing out from the crowd is something email open rates thrive on and writing compelling subject lines that get clicked as crazy will always be at the heart of it. Most people quickly scan the subject lines in their inboxes before deciding which messages are worth their time and attention. So, with so much pressure on the subject line to entice the potential reader, it makes sense to put your best foot forward and leave an impact on your subscriber list by writing compelling subject lines that urge them to click through. If you haven’t been able to make your CTR tick when it comes to deploying emails that convert, here are some tips that might help you do so - 1. Be as direct as you can Source: Sumo Offering a discount? Have something special to offer? Have an important announcement to make? Be upfront and clear about it. Don’t think you’ll trigger spam filters just because you have the word ‘discount’ or ‘off’ in your email subject line. In fact, people love discounts, and having the word ‘discount’ in your email subject line is proven to improve your click rates drastically. 2. Personalization rocks Source: GetVero Personalization adds a special touch to your emails and portrays to the receiver that the email is written specifically for them. Add a first name, last name, full name or email ID in your email subject lines to add that personal touch. This would require you to choose an email marketing client that provides the functionality of putting dynamic content in them or you can take help from an experienced email marketing agency, like us, that can easily do this for you. 3. Don’t get too creative Source: Sumo It’s easy for subject lines to lose their meaning and context in the pursuit of making it more creative and ‘catchy’. Studies suggest that getting overly creative with your email subject lines, pop-ups and opt-in forms can have more of a negative effect on your users than a positive one. Emphasizing on the first tip, just keep your email subject lines simple and focus on highlighting the exact value it provides. 4. End it with a question mark? Source: Sumo Ending your email subject lines with a question mark tends to increase its click rates by 23%. Question marks add the element of curiosity which urges the reader to click, pair it with a relevant topic that your audience might be interested in and your CTR will go through the roof! 5. A/B test No email marketing campaign is complete without A/B testing. For email marketers, A/B testing has always been an essential component in figuring out what works and what doesn’t. With the help of a little A/B testing, you can easily focus on what’s working for your target audience and quickly scrap what’s not. This not only leads to cost reduction, but you’ll also save yourself a lot of time that would have had spent on figuring out why your email marketing campaigns aren’t delivering like you expected them to be. In my opinion, email is still king when it comes to having personal interactions and building meaningful relationships with your users and it’s not going anywhere soon. Do you indulge in sending emails to interact with your audience? How do you make them click? Share your unique subject line writing ideas and tips in the comments. ...
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Drive more traffic, build trust, and increase conversions for your law practice.
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