5 Effective Tips To Optimize Your Business Page On Facebook
Praveen Kumar
Oct 30, 2017
10 min read
Marketing business via Facebook is the prime marketplace to earn the best revenue and drive traffic. Facebook has been emerging as a leader in the business world to provide a sufficient platform with multiple features to allure more audience. In addition, if you are planning to place your business on this broad platform, it will be your effective decision.
When it comes to optimizing business on Facebook, it is essential to plan your strategy smartly. Different factors like features, trend and current affair in a particular business are the main essentials to be focused on.
Let’s discuss and implement these effective five tips/initiatives in order to optimize a Facebook business page which will simply result in generating more leads and drive traffic.
1. An authentic name
The prime and prior step is to set a distinctive name to create your Facebook business page which will set the base to your page and all the other aspects will circulate around this. It is the identity of your page and will be known for Google. The smart choice of naming your business page can bring the decisive result for your business. This may possible that stuffing your page title with generic keywords will probably not work. Giving your page an authentic and attractive name can encourage more audience to visit your page. Choose the name that can become a brand.
2. A customized URL
The sign up may give you the pre-settled URL and it is possible that you will keep this URL as it is. But, leaving the URL in its generic form is not a good idea, customizing your URL is the great initiative for an easy remembrance for you and your audience. You can personalize your URL and unify it with your brand. The URL which has mentioned its title is way too easy to find. As a result, you get more visitors as they are able to remember your business page’s URL.Complete all criteria
Leaving even one criterion in your profile will make it difficult to reach and attain more traffic. Keeping your business page up to date will also keep your regular audience up-to-date. This can be possible by filling your profile’s every criterion such as cover photo, bio, profile info and avatar. A complete profile also leaves a great impression on your audience and the most important fact, it shows professionalism. It is most important that you recruit a social media individual to handle your social media page and keep connected with the audience.
3. Focus on “About Us”
The curiosity of a visitor is to know all the detail about your business to get assured herself/himself. So, it becomes your one of the most essential tasks to provide your audience all the sufficient detail about your business and its product service. The “About Us” is the first criterion where a visitor drops in. So, fill your “About Us” with all the essential detail so that visitors can be satisfied with this and can be encouraged to transact any product or service from your page.
The above mentioned tips were some of the few tips to generate an effective Facebook business page. To know more, please contact us here.
Related Articles
Explore our thought leadership articles offering actionable insights, market microtrends, industry news, and digital topics.
5 Best Practices to Improve your Navigation UX
Updated on Nov 17, 2023 Building effective navigation on your website is crucial if you want your visitors to be able to find information quickly and stay longer on your website. In fact, navigation is one of the most critical aspects of any website since it heavily contributes to user experience. If your website's navigation is puzzling or difficult to use, everything else on your site is doomed to fail. The reason being, if people can't find what they're looking for conveniently, they'll leave your site almost immediately - which in turn increases your site's bounce rate. Some people might say, there’s a ‘search’ on the website, which takes users directly wherever they want to. But you cannot trust the search alone. A study says, 30% of people head to the search box, while 70% of people rely on the website’s navigation. No matter if your website has the coolest features of them all, it would be of no use if the visitors are unable to find it. Navigation is therefore a key element in any website design and should be given careful consideration to ensure visitors have a positive experience on your site. So if you want people to stick around and use your website, clear and user-friendly navigation is the key. Here are some tips on how you can improve your navigation. What is Navigation UX? Navigation User Experience (UX) refers to the ease and intuitiveness with which users can interact with a website or application to find the information they seek and move between different sections or pages. It encompasses the design, structure, and functionality of a website's navigation system, including menus, buttons, links, and search features. A positive navigation UX ensures that users can effortlessly explore and engage with your digital platform. Here, we will provide you with top navigation UX best practices Why is it Important? Efficient navigation UX is crucial for several reasons: Enhanced User Satisfaction: A well-designed and intuitive navigation system makes it easy for users to access content, products, or services. When users can quickly find what they are looking for, they are more likely to have a positive experience, leading to increased satisfaction and loyalty. Reduced Bounce Rates: Complex or confusing navigation can frustrate users, leading to high bounce rates as they abandon the site in search of a more user-friendly alternative. Implementing UX navigation best practices helps retain visitors and keeps them engaged with your content. Improved SEO: Search engines reward websites with good navigation UX by ranking them higher in search results. When users can easily find and engage with your content, it signals to search engines that your site is valuable and relevant. Higher Conversion Rates: A well-structured navigation system guides users toward desired actions, such as making a purchase or signing up for a newsletter. This can lead to increased conversion rates, benefiting your business. Mistakes Committed Several common mistakes can hinder navigation UX, including: Overly Complex Menus: Excessive menu items or submenus can overwhelm users. Simplify navigation menus and use clear labels to help users quickly identify where they need to go. Inconsistent Design: Inconsistencies in navigation design, such as varying menu styles or placement, can confuse users. Consistency in design elements, like button styles and fonts, is key. Lack of Search Functionality: Not including a search bar can be frustrating for users who prefer searching for specific content. Make sure your website has a functional search feature that returns relevant results. Unclear Calls to Action (CTAs): If CTAs are vague or not easily distinguishable, users may not know where to click to take action. Ensure that CTAs are clear, concise, and visually stand out. Ignoring Mobile Users: With the prevalence of mobile devices, neglecting mobile optimization can lead to poor navigation on smaller screens. Implement responsive design to cater to mobile users. Other Things To Consider Here are some of the additional points that you need to consider to improve your navigation UX: 1. Use Mega Menus, Not Dropdown Mega menus are a larger and more visually engaging version of dropdown menus. They allow for displaying multiple navigation options at once, making it easier for users to find what they are looking for. Mega menus can be particularly effective for websites with a wide range of content or complex navigation structures. 2. Use Breadcrumbs Breadcrumbs are a navigational aid that shows users their current location within a website's hierarchy. They provide a clear path back to previous pages or sections, helping users understand where they are and how they arrived at their current location. Breadcrumbs are especially useful for websites with deep content structures. 3. Coordinate Menus With Uses Tasks Your navigation menus should align with your users' goals and tasks. Conduct user research to understand what actions and information your target audience seeks, and then organize your menus accordingly. A user-centered approach ensures that navigation is intuitive and meets users' needs. 4. Use Different Navigation For Mobile And Desktop Mobile and desktop users have different browsing behaviors and screen sizes. To provide the best user experience, consider tailoring your navigation for each platform. Implement responsive design to optimize the menu for smaller screens and prioritize mobile-friendly features like a collapsible menu or a bottom navigation bar. 5. Unique Visual Designs On Each Level Creating unique visual designs for different levels of your navigation hierarchy can help users distinguish between primary and secondary menu items. Visual cues, such as font size, color, or icons, can provide clarity and guide users through your content. Consistency in design is crucial, but subtle variations can aid in differentiation. By incorporating these additional considerations, you can further enhance your navigation UX, making it more user-friendly, engaging, and effective. Remember that a successful navigation system should always prioritize the user's ease of finding information and completing tasks on your website or application. Stick to the Conventional Designs Initially, you should think about sticking to a more traditional UX design because most of us are already familiar with that interface. Any new additions can be confusing for users who aren't expecting them. You can think of plenty of navigation styles, but none of them will turn out useful if your website visitors are unable to get a hang of it. Traditional UX design has been around for a reason - the tried and tested design methods are those that have been proven to work time and time again. There's no need to fix what isn't broken, so UX designers stick to what they know works to create the best possible user experience. Following are a few of the conventions that you can use to design your website UX. - On top of the page, you can consider using the horizontal navbar. - Use a logo that's easily visible in the top corner of all pages, and make sure it's linked back.to your homepage. According to a study, to visit back to the homepage, 36% of website visitors click on a company logo, so it's important that yours is distinctive and prominently placed. - Now coming to the bottom, it is advisable that you use an informative bottom where you have mentioned a brief about your company. You can also add links to pages of your website like about us, services, etc. By following web conventions, you will make it easier for users to navigate your site. You can deviate from these conventions only if your chosen method is engaging enough to keep your visitors on your site. Create a Unique Visual Design for Each Level Layout and grouping of links are key to creating effective navigation - users should be able to understand at a glance which links are primary, secondary, or tertiary. The visual design of the navigation should be clear and consistent, with different styles, sizes, and colors for the different levels. If there is secondary navigation, it should be easy to tell which links are parent/child or sibling, and it should match the primary navigation. This way, you avoid creating confusion in the users’ minds and at the same time make your website visually appealing. Use CTA (Call-To-Action) often The call to action is an important aspect of any webpage as it tells the user what the next step is. This can be in the form of a button or link that takes them to another page, or it could be a prompt to sign up for a newsletter or download a file. Whatever the case, the call to action should be clear and concise so that users know exactly what they need to do. That being said, CTAs play a vital role in any website as it leads to better navigation. Since these call-to-action buttons guide the users throughout your website, you should start using them at the appropriate places on your website. Instead of discovering different types of content on the websites on their own, users like to be directed to the pages through CTAs as it saves them time. Make sure to create clickable links wherever possible. For example, if you have a drop-down menu with sub-categories, you can create clickable links so that users can easily find more information on those topics if they need it. This will help streamline their experience and it also ensures that the users can find exactly what they're looking for quickly and easily. Smarty use White Spaces, Color Combinations, & Visuals Be very specific while using the white spaces as it can make or break the appearance of your UX design. While spaces are the blank spaces within your website. Blank spaces are not necessarily white, they could be of any color depending on the color theme of your website. To increase the readability, it is recommended that you have adequate use of these blank spaces. Making use of blank space in the right and left margins, as well as between paragraphs, can help make your content more easily scannable for viewers. This, in turn, makes it more convenient for them to find out about your call-to-actions (CTAs). Let’s talk about the visuals now. Visuals better attract users as compared to the texts. Any kind of visuals such as photos, videos, gifs, etc, can entice customers quickly if they are appealing enough. Including these visuals on your website and making them clickable with the links help drive the traffic to the specific pages as well as make your website easier to navigate for the users. Time to play with the colors now. Playing with colors on your website can be tricky if you're not sure what you're doing. Use colors wisely to avoid overwhelming or underwhelming your website's visitors. Colors can help set the tone and atmosphere of your site, and too many colors can be overwhelming. Stick to a few key colors that complement each other and create the feeling you want for your site. Moreover, colors can help you differentiate different content on the website. We advise picking one color that will dominate all your web pages to set a theme and make sure the color matches your brand’s logo. For blocks like the search box, you can go with lighter colors. Make the Most out of Footer The footer of a page is often where users will go when they're feeling lost or frustrated. If you want to create a lasting positive impression on your audience, working on your website’s footer is a must. Not only the footer, but even the most basic and utilitarian parts of an interface can have a significant impact on a user's experience. Therefore, it’s important to pay attention to even the smallest details of your website’s footer section. Most designers use a dark color palette while designing the footer section. So, if you want to make it stand out or give it a unique identity, go with the dark theme for the footer section. Furthermore, the footer of your website is a great place to add important links, like an email sign-up form or payment logos. If required, you can also expand the footer section to make it more sizable. It works well for users who navigate at the bottom of the page. The tips mentioned above should give you a good starting point if you’re looking to improve the UX of your website in a short period. Hope you found the blog-post helpful. In case you come across any complications, feel free to reach out to our team of profoundly experienced UX designers. Why Should You Rely on us? At Saffron Edge, we are an extensive team of marketers and web developers who can help you with all aspects of web development, from UI and UX design to coding and testing. We have the skills and experience to bring your vision to life, and we're always happy to share our expertise with our clients. We pride ourselves on being able to work quickly and efficiently to get the job done on time. Therefore, we work at fast turnaround times and get the job done in the most cost-effectively, so you don't have to break the bank. Feel free to get in touch today and let our team of experts help you better. ...
read moreWhy Is ROAS Such a Crucial Metric in Online Advertising and How to Improve It?
Making money is essential to the survival and expansion of any firm. Well, that’s probably not something you do not know. Even though it may seem like we're making you go over the basics again, many companies still overlook this. Making a profit is easier said than done; one also needs to know how to scale success. One of the numerous indicators you should be monitoring to ensure a healthy profit margin is the return on ad spend (ROAS) because it provides insight into what is and isn't working for your business. But wait, what is this ROAS? What does it actually do? And how can improving ROAS enhance the advertising results for your business? To know the answers to all these questions, let’s look at this informational piece about ROAS and the methods to improve it. What is ROAS? Return on ad spend (ROAS) is a common and useful metric used by digital marketers to determine the profitability of advertising campaigns. If you compare the amount of money you get from ads to what you put into them, you may get a good idea of how effective your ads are. To reach their goals, growth marketers prioritize metrics like return on ad spend (ROAS) that measure performance and help form data-driven decisions. Why Does Calculating Return On Ad Spend (ROAS) Matter? You might examine various data points to fine-tune your advertising strategy. You might be questioning why you should even care about ROAS, even though it is a simple statistic to compute. In fact, you could ask yourself, “Isn't it sufficient to measure the success of a campaign based on the number of conversions or clicks?” Well, there is a reason for all your whys and hows. You might make less-than-optimal decisions if you don't monitor ROAS in addition to those other indicators. Unless you're trying to increase brand recognition, you should consider increased sales to be the ultimate goal of your advertising efforts. You can't monitor your campaigns' success in revenue generation until you calculate and track ROAS. And without that, maximizing their potential is impossible. Source: Pexels When ROAS is monitored during an advertising campaign, you might observe its growth over time. Finding out if the campaign is making money as planned can help you decide whether to continue spending money on it or try something else. In addition, the higher-ups in your firm will expect hard numbers on the ROI of your marketing campaigns. Keeping tabs on ROAS will provide a reliable response to that inquiry. It is possible to boost future online advertising efforts by focusing on ad groups and keywords that are already performing effectively, which is what this metric helps you do. Furthermore, by monitoring ROAS, you can adjust your advertising budget to maximize returns. What's a Good ROAS? This is like asking, "How long is a piece of string?" because there is no concrete answer. Factors outside your control, such as the presence or absence of a global pandemic, can have just as much of an impact as those within your control, such as your business's goals and profits. However, as a matter of thumb, we advise shooting for an ROI of at least 3:1, as anything lower than this will almost definitely result in a loss. Well, it’s true, especially if revenue, rather than pure profit, is used as the basis for calculating ROAS. You need to be prepared for the possibility of a sudden decline in your metrics and give yourself some additional scope in your profit forecast to account for the unexpected. However, it would help if you strived for more than this basic requirement, and the truth is that the ideal way to approach your ROAS is to benchmark it at the beginning of any particular campaign and then do what you can to enhance it over time. Don't waste time comparing your company's progress to others; instead, aim to outperform your previous self. So, the actual response to the issue of what constitutes a good ROAS is that it is all subjective. A positive return on investment (ROI) is indicated when the ROI has increased from the beginning of the campaign. How to Improve Return on Ad Spend (ROAS) You undoubtedly want to know how to enhance your ROAS now that you realize its significance. Well, if you need some assistance, you may consider these three suggestions: 1. Target High-Intent Audiences To get started with retargeting, broad and interest-based targeting is fine. You may fine-tune your efforts as you collect more data with your Meta Pixel. Website visitors with high intent to purchase are more likely to become paying customers because they actively seek out your brand. Ad account data collection can also help with Acquisition Re-Engagement efforts. This campaign focuses on people who have expressed an interest in your product but haven't made an effort to visit your website. An example of this type of audience is people who watched 75% or 95% of your video advertisement. In addition, you can narrow your Acquisition Prospecting campaigns' focus by targeting just those who have shown an interest in your competitors. That's because they're not only in the market for what you're selling, but they've demonstrated an interest in doing so in the past. 2. Test Various Lookalike Audiences Acquisition prospecting efforts have several tools at their disposal, but lookalike audiences are among the most potent. These are the people Facebook thinks you'll want to reach based on the source audience, geography, and the number of people you tell it to target. Facebook's lookalike audience feature finds users similar to your existing audience. It allows you to reach out to people who are likely to be interested in your brand since they share similar traits with your current clients. Therefore, there is hope for their conversion. Lookalike audience testing is essential for identifying the top-performing segments, which might be scaled to a larger audience. 3. Freshen Up Your Creatives In the end, not even the most experienced marketers and creative directors can predict with surety which piece of work will perform best. That’s why it's important to constantly try different forms of creativity until you hit on a winner. It means you have to experiment with various forms of advertising. Ads that use video or polls are highly recommended for increasing campaign engagement. Avoiding "falling in love" with one's own creations is crucial. The people who are supposed to like what you like might not necessarily share your tastes. Moreover, just because you put a lot of time and effort into a creative piece does not give you the right to demand ROI from it. Finding an effective amount of creativity that generates a high return on ad spending allows you to expand its reach. On the other hand, even the most talented artists become tired of commercials after a while. That's why it's important to update your adverts frequently. Conclusion Tracking your Return on Ad Spend (ROAS) can do wonders for your digital advertising results. This crucial parameter may be easily calculated and provides a strong indicator of the effectiveness of digital advertising. By keeping an eye on it, you can expand successful efforts while cutting back on resources that lead to losses. In addition, it will assist you in honing your marketing approach, too. Based on your specific business model and a thorough examination of your sales funnel, you can determine an appropriate ROAS. Optimizing your targeting strategy with high-intent audiences and trying different lookalikes will help you increase your return on ad spend. Advertisers will be less receptive to your messages if you don't periodically update your creatives. Finally, if you're investing in online advertising, you should track your return on ad spend (ROAS), strive to increase it, and get insight from your efforts. If you still want to learn more about ROAS and how improving it can benefit your business, our PPC experts can help you with all your doubts and enhance your ad campaigns to generate more profits. Get in touch now to know more about this crucial marketing metric! ...
read moreProven Ways to Reduce Your Product Return Rate
Product returns are a bane for a company that can hinder its revenue and growth. Fortunately, some effective magical tactics can make a difference. Let's see how you can implement these hacks in your strategies. A higher-than-usual product return rate is something you may sometimes encounter if you've been operating an eCommerce business for some time. Returning products may be a major concern for business owners, leading them to raise prices to recoup some of their lost money. But obviously, that can't be maintained indefinitely as a strategy. Your company needs a better method for handling product returns and improving the customer experience. Make Sure Every Product Listed Has High-Quality Images and Descriptions Product Images Too many online postings just include one fuzzy photo of the goods. You can cut down on returns if you dedicate time to reviewing your present e-commerce listings and ensuring each item has a high-quality image, a thorough description, and, if applicable, a video. At the very least, you need four photographs of each product, one from each of the four cardinal directions. Description For the best possible pre-purchase experience, you should emphasize the product's dimensions, weight, and material in the description. Always use the most up-to-date product descriptions to avoid refunds due to customer misunderstanding or inadvertent overselling. Use the resources offered by various e-commerce sites as a starting point for crafting the ideal product description. Or, it's better to leave this job to us; we have a team of copywriters, A + content writers, and editors who excelled in churning out the best content for your products that can attract customers to your products. Product Videos Including a short video about your product in a listing doesn't need a huge time commitment or financial investment. To cut down your returns, you should create a short, straightforward video providing a 360° view of the product. An explainer video on the product's usage may improve the purchase experience for customers and make it easier for them to utilize the product once they have it, especially for more complicated items. Implement Size Guides and Fitting Tools Review your current size recommendations to ensure they are accurate and user-friendly across all platforms. In this way, you may prevent your return rate from going up as a result of clients buying the wrong size. From virtual room planners that display how furniture will fit into specified measurements and places to a simple slider on the product indicating how it fits on most customers (i.e., fits as expected or fits larger than expected), there is a wide variety of fitting aids available to consumers today. In this regard, a customer-voted "overall size" bar chart will benefit you. Along with a size guide, this provides the shopper with a great visual of how the item will fit. Adding a size guide or equivalent feature to your product listings will reduce the number of returns you receive due to people buying the wrong size. Encourage Patrons to Provide Feedback and Provide Incentives for Doing So You need to establish a fundamental procedure to increase the number of reviews for your business's products or services. Give discounts wherever you can. You might use a free incentive program to encourage consumers to leave positive reviews and show appreciation. It's probably no surprise that 95% of customers read online reviews before making a purchase; this means that positive evaluations have the potential to boost revenue and decrease returns on e-commerce sites. You may then change your advertising, listing, or email strategies in response to the concerns and challenges that have been brought to light. Lead the Way in Providing Exceptional Service to Customers Make it simple for buyers to get in touch if they have any questions or problems with your goods. Therefore, customers won't become irritated, which increases the likelihood that they won't return it. You should also include live chat and instant messaging features to the standard contact channels apart from phone and email. This creates a direct line of communication between you and the client, facilitating the speedy resolution of any issues that may arise. Make Sure Every Order Is Correct Inadvertently delivering the incorrect product to a consumer is a problem that all businesses eventually confront. Considering that incorrect items are cited by 23% of customers as the cause for their return, focusing on better order fulfillment is a smart place to begin when trying to minimize the number of items sent back to you. Relying on pen and paper to keep track of orders and deliveries can cost you. Thus, implementing a system to manage orders, pick, pack, dispatch, and delivery is straightforward. You Should Give Packing Top Priority Packaging issues will vary greatly from product to product. When deciding on packaging for an item, it is best to keep in mind the item's final destination. Don't skimp on the bubble wrap and extra-sturdy boxes when shipping fragile goods; packages may get jostled, dumped, or piled on top of one another. Never ship an unmarked or unidentified product to a customer; clearly label the contents and any special handling or storage requirements. If your customers still receive damaged products, you may assume that the problem is with the courier and not your packaging. This provides you with the opportunity to assess the efficiency of your couriers. For example, if you see a pattern of high returns from a single courier, you should look for a replacement. Manage Your Stock You must keep track of all returns processed for future analysis. Try keeping track of returns for a month in an Excel spreadsheet, making sure to mark the return reason if you haven't done so before. After the month, you can look at the numbers and decide where to make improvements. The necessary adjustments are dependent on the specifics of the situation. A few examples of such concepts are: While preventing consumers from changing their minds is impossible, if this is a common cause for returns, you may need to reevaluate your advertising and customer base. Loyal customers are less inclined to return their purchases. Examine your whole supply chain, especially the delivery unit, to ensure your customers receive the right products. Take Action Against Repeat Offenders Companies have gained notoriety for going after customers who return many things at once, taking advantage of more liberal return policies to effectively "rent" goods. People who are serial returners might cost businesses thousands of dollars since they use the product just once, like wearing a piece of clothing, before returning it. According to studies, 30% of consumers knowingly overbuy things so they may return them for a full refund, and 19% of consumers order many variations of the same item so they can make a decision after they have all of their options. Some of your customers may be "problem returners," which is something to keep in mind if the volume of returns is causing concern. The acquired data must be examined for distinct patterns in order to make this determination. If you suspect any serial returner, you should monitor their purchase patterns so you may warn them or perhaps temporarily disable their account. Become the Go-to Email Expert in Your Field Make use of MailChimp or a similar service to set in motion a predetermined series of automated emails to be sent to customers once they have placed an order. Provide detailed instructions on how and when customers may contact you to make changes to or cancel their order before the goods are sent. Links to your various communication channels, including live chat and instant messaging, should be prominently displayed so customers can easily modify their orders without having to call. Customers sometimes forget exactly what they purchased when they reach the payment page; these emails are a fantastic way to remind them and discourage returns due to incorrect color or style selections. Lengthen Your Returns Policy Policy return periods often last no more than 30 days. Double or quadruple this if you want fewer returns at your online shop. Increasing the number of days a customer has to return a product reduces the sense of urgency associated with returns. Most returns are motivated by this sense of urgency; therefore, reducing it increases the likelihood that consumers would keep the goods they were originally planning to return (or simply forget about them). This will cut down on the number of returns you get and, in some cases, may even improve your return reasons. Final Thoughts Some products will inevitably come back. However, by adhering to the procedures described in this article, you can reduce the number of returns you get. Expenses associated with returns have a significant impact on annual revenue for firms. These payoffs were often avoidable. Insights into where issues are occurring can be gleaned by investigating customer returns and their causes. Fixing such issues will make your clients happy. When customers don't have to send products back, you save money on shipping, repairs, and more. It improves interactions with customers and fosters confidence in your company. Know more about how to overcome your product return problem from our experts. We will advise you on the best possible routes. Contact us now! ...
read moreSubscribe to our newsletter
Get fresh stories, case studies, and
advice
from successful creators and industry experts.