5 Effective Tips To Optimize Your Business Page On Facebook
Praveen Kumar
Oct 30, 2017
10 min read
Marketing business via Facebook is the prime marketplace to earn the best revenue and drive traffic. Facebook has been emerging as a leader in the business world to provide a sufficient platform with multiple features to allure more audience. In addition, if you are planning to place your business on this broad platform, it will be your effective decision.
When it comes to optimizing business on Facebook, it is essential to plan your strategy smartly. Different factors like features, trend and current affair in a particular business are the main essentials to be focused on.
Let’s discuss and implement these effective five tips/initiatives in order to optimize a Facebook business page which will simply result in generating more leads and drive traffic.
1. An authentic name
The prime and prior step is to set a distinctive name to create your Facebook business page which will set the base to your page and all the other aspects will circulate around this. It is the identity of your page and will be known for Google. The smart choice of naming your business page can bring the decisive result for your business. This may possible that stuffing your page title with generic keywords will probably not work. Giving your page an authentic and attractive name can encourage more audience to visit your page. Choose the name that can become a brand.
2. A customized URL
The sign up may give you the pre-settled URL and it is possible that you will keep this URL as it is. But, leaving the URL in its generic form is not a good idea, customizing your URL is the great initiative for an easy remembrance for you and your audience. You can personalize your URL and unify it with your brand. The URL which has mentioned its title is way too easy to find. As a result, you get more visitors as they are able to remember your business page’s URL.Complete all criteria
Leaving even one criterion in your profile will make it difficult to reach and attain more traffic. Keeping your business page up to date will also keep your regular audience up-to-date. This can be possible by filling your profile’s every criterion such as cover photo, bio, profile info and avatar. A complete profile also leaves a great impression on your audience and the most important fact, it shows professionalism. It is most important that you recruit a social media individual to handle your social media page and keep connected with the audience.
3. Focus on “About Us”
The curiosity of a visitor is to know all the detail about your business to get assured herself/himself. So, it becomes your one of the most essential tasks to provide your audience all the sufficient detail about your business and its product service. The “About Us” is the first criterion where a visitor drops in. So, fill your “About Us” with all the essential detail so that visitors can be satisfied with this and can be encouraged to transact any product or service from your page.
The above mentioned tips were some of the few tips to generate an effective Facebook business page. To know more, please contact us here.
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In a world where businesses take every possible step to make the most with the help of technology, Marketing Automation proves to be a significant game-changer. Marketing Automation is a software technology that automates your firm’s marketing’s repetitive tasks requiring less human supervision to expound the concept. With the growing need to go the extra mile for customer satisfaction and a pleasing experience, business firms across the globe are searching for methods that allow them to become dynamic and efficient in anticipating what customers want and fulfill those things via technology. Although a few marketing tasks, which are often too easy to be automated and repetitive, are taken charge of by Marketing Automation, there are still some ways your business can add a human touch to create more leads. According to a study, the global valuation of Marketing Automation software was scorching high USD 4.06 billion in 2019. Source: Unsplash Not only that, with more and more businesses investing in MA technology, the concept is expected to increase its worth in the coming years significantly. That said, it becomes a responsibility for companies worldwide to undertake marketing automation, a severe and beneficial advancement to tap on their customers. The primitive reason to avail your business with the profitable marketing automation system is the benefits that it provides your business- Efficient and targeted marketing, Increase in lead generation rates and tapping on quality leads, It allows your marketing experts to create creative marketing campaigns instead of stressing mundane and repetitive tasks. 5 Ways To Make Marketing Automation Technology More Human! Before we dive into the concept of humanizing the Marketing Automation system, your business must realize why it is essential. 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Saffron Edge allows your business to tap on the latest automation technologies to boost your marketing department and present your organization as a relevant search for your prospective customers. With our expert guidance on digitizing your marketing campaigns, we aim at advancing your business towards a digital transformation! To know more, contact our team today and take a step forward towards marketing automation! ...
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The video-sharing app was revamped by a Chinese company Bytedance to comply with its own lip-syncing app Douyin. TikTok became a massive hit amongst the audience surpassing Facebook, Instagram, and Snapchat in monthly installs, it was downloaded over 1 Billion times in a month. With the recent ban of Chinese Apps, including the stalwarts TikTok and WeChat, are we prepared for such sudden changes? Imagine losing millions and billions of followers overnight. It is a nightmare for marketers who have worked so hard to build this brand voice and followers. Before TikTok, we had Triller, but we just can't compare the popularity, fine, with the ban, people might consider Triller and other options and shift. TikTok mass appeal is second to none, and it gave livelihood to so many people. Man, hate it or love it, they are some really creative and cool videos, popular among all age groups. 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A key aspect that led to the rise of social media is the structure of these apps. Social media apps have the best user interface to offer; they’ve created such simple and easy platforms that have generated universal appeal. All these services provided by the apps are free of charge; instead, you can make money through them, another powerful tool to drive the masses. Influencing has emerged out to be a means for individuals to create brands and set trends. The influencer marketing industry is expected to reach $9.7 Billion in 2020. People have created businesses worth billions through social media influencing. Let’s take the example of Kylie Jenner, the most famous influencer of all time. She was recently featured in the Forbes billionaire list, all thanks to her fanbase on social media. She grew her cosmetic empire solely based on social media influencing. Influencers are actively using social listening to engage in conversations about them and their brands to increase engagement. Social listening has enabled influencers and brands to track and analyze related trends to optimize their social media marketing (SMM) strategies. Source- Unsplash Social media has become an imperative aspect of everyone’s life, it plays a huge part in our personal as well as professional relationships. It is changing everything from how we do business to the way society functions at a breakneck speed. Let’s discuss a few ways it’s changing our world- An imperative aspect of any marketing campaign Businesses around the globe are adopting the use of social media campaigns to create brand awareness and engage with their customers. According to SocialPubli Influencer Marketing Report, 93% of the marketers use social media influencers and 54% of marketers are willing to spend over $250,000 on influencer marketing. It has become customary for brands to update their social media handles regularly and some are even resorting to using it as a platform for new announcements. Especially during the pandemic, brands have thought of social media marketing (SMM) as a rescuer in promoting their products. Brands are moving out of their formal bounds and are actively engaging in social media banter. Taco Bell has been famously responsive on twitter since early on in this decade. One of their replies in response to Old Spice tweeting “ Why is that “fire sauce” isn’t made with any real fire? Seems like false advertising” is one example of how humorous and engaging social media handles of brands can be. Taco Bell made their comeback with “OldSpice is your deodorant made with really old spices?”. Civic participation Social media has also allowed citizens to source ideas, plan and initiate movements significant for the betterment of the world. One spectacular example of this is the ‘Black Lives Matter’ Movement which took the US by a storm with people amidst a pandemic coming together to advocate a cause. 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In 2011, Bay Area Rapid Transit Popce shut down the cell phone service including mobile internet for 3 hours in San Francisco to suppress possible protests erupting against two BART officers who killed Charles Hill. This was soon picked up by international media and resulted in the FCC issuing an Enforcement Advisory banning the use of jammers in the country. Another significant reason for the social media block is data and privacy concerns. TikTok has recently come under fire of such allegations, wherein it is suspected that the Chinese government is steapng information and valuable data from the US audience. This has led to Mr. Trump signing an executive order giving TikTok 45 days to find a buyer in the US or it will be banned. It is a very popular app amongst the masses especially millennials and GenZs. TikTok as per its privacy popcy collects data including IP address, browsing history, location, and content preference. They have claimed to have no ties to the Chinese government in accordance with sharing information but according to China’s National Intelpgence Law of 2017, it is mandatory for any Chinese company to share their information with the government. We are yet to see what becomes of the mass adored app. Solutions Social media apps like TikTok have a mass appeal and serve as a creative base for its numerous users. It has also been a platform for advocating political and social issues for millions of them. Big time influencers of the app are now migrating to other apps and appealing their followers in doing the same. It can be very hard and stressful for active users to leave behind their communities and start afresh elsewhere, but one can ease their transition by following these simple steps. And, let’s not forget there is still hope for the lip-syncing app as Microsoft and Twitter have placed their bids already. Check for alternative platforms- The beauty of the internet is that there are hundreds and thousands of platforms available to the masses, what you need to do is find one that apgns with your goals and needs. In the case of TikTok one can look for other pp-syncing apps pke Byte which is basically Vine 2.0 by Twitter, explore the option of Reels introduced by Facebook for Instagram or opt for Triller. Reels has been providing users of TikTok solace since its ban in India which had the highest number of active users overseas. Start building your presence and community on the new platform- By engaging your audience in content similar to your initial platform, you can retain your existing followers and it can help you in amassing more. Users are content-hungry and feeding them with relevant content will help you go a long way. For instance, a lot of TikTokers are now actively urging their followers to migrate with them to other platforms pke Bryce Hall has shifted his content to Youtube, Jessica Wang has started using Reels to re-upload her TikTok videos and make more of similar content, and Noah Beck has moved to Triller. Effective community management can contribute significantly in the long-run and will instill trust and faith in your followers. Cue in for the migration status of people you follow- You can also look for inspiration from the people you follow and check for the new platform they are using. Moving from one platform to another can be a huge undertaking and mixing up your content to fit the social environment of the new platform can also help you in gaining followers and ease your transition. Many of the famous TikTokers are also using Snapchat to communicate with their audience and making the best of Snapchat’s Discover option. Social media scenarios are ever-changing, what remains constant is the community you build and the value it holds. Don’t be disheartened if your favorite social media app is banned from your country, connect with Saffron Edge and let us explore other apps and opportunities for you. We provide complete marketing solutions from concept to execution, packed with social media marketing (SMM), video marketing, influencer marketing, and more for your diverse and peculiar needs. ...
read moreA Step-by-step Guide To Create the Right Marketing Automation Strategy
Did you know that businesses that implement marketing automation experience an average of a 20% increase in sales opportunities? A successful marketing automation strategy requires careful planning, optimization, implementation, optimization, and data analysis. This blog will explore the key steps to creating the right strategy for your business. Let’s get to the practical tips and step-by-step guide to help you create a successful marketing automation strategy. What is a marketing automation strategy? A marketing automation strategy leverages software to automate repetitive marketing tasks, streamline marketing processes, and optimize campaigns. This approach allows businesses to deliver personalized content to customers at each journey stage, enhancing efficiency, revenue, and customer loyalty. It also increases efficiency, customer engagement, lead generation, and ROI. Implementing a cohesive marketing automation strategy is crucial for analyzing analytics, addressing challenges, and effectively leveraging marketing automation tools. Overall, a marketing automation strategy helps businesses to scale their marketing efforts and improve outcomes while reducing manual effort and errors. Business impact of an effective marketing automation strategy An effective marketing automation strategy has the potential to significantly transform a business's approach to customer engagement and lead generation, especially within the SaaS industry. Leveraging marketing automation tools and technologies can help companies streamline their marketing processes, enhance efficiency, and drive revenue growth with better marketing automation services . Here are five key points highlighting the business impact of an effective marketing automation strategy in the B2B SaaS industry:. Enhanced Lead Nurturing: Marketing automation enables businesses to engage with leads at various sales funnel stages. Optimized Resource Utilization: By automating repetitive marketing tasks such as email campaigns, social media scheduling, and lead scoring, companies can save valuable time and allocate their resources more efficiently. Improved Customer Segmentation: Marketing automation software allows businesses to segment their audience based on various criteria such as demographics, behavior, or purchase history. Heightened Personalization: Personalization fosters a deeper connection with customers. Businesses can deliver highly personalized content to their customers based on their preferences, behavior, and stages in the buyer's journey. Increased ROI: By automating marketing processes, businesses can achieve higher efficiency, reduce manual errors, and optimize their marketing campaigns. In conclusion, an effective marketing automation strategy holds immense potential for businesses in the SaaS industry. By embracing marketing automation, businesses can position themselves as industry leaders and drive significant growth in the competitive B2B SaaS market. Want to reduce your CAC to half? Book a strategy call Step-by-step guide to creating a successful marketing automation strategy This step-by-step guide will help you create an effective strategy and leverage marketing automation services to streamline your marketing operations, improve customer engagement, and drive higher conversions. Step 1: Define goals & objectives to identify the target audience Begin by defining clear goals for your marketing automation strategy that align with your overall business objectives and marketing efforts. If you aim to increase lead generation, improve customer retention, or boost sales, specific, measurable, achievable, relevant, and time-bound (SMART) goals provide a solid foundation for your strategy. Identifying your is equally important. Conduct market research and analyze customer data to understand your audience’s demographics, behaviors, preferences, and pain points. This data-driven approach ensures your campaigns are targeted and resonate with your audience, driving higher engagement and conversion rates. Step 2: Choose the right marketing automation software Selecting the right marketing automation platform for lead generation is crucial to achieving your goals. Consider features, functionality, integration capabilities, ease of use, and cost. 10 most popular marketing automation platforms include: HubSpot: Known for its robust CRM and marketing automation capabilities, Hubspot offers tools for email marketing, social media management, and lead nurturing. Adobe Marketo Engage: Ideal for large enterprises, Marketo offers advanced features for email marketing, customer segmentation, and analytics. Salesforce Marketing Cloud: Provides comprehensive solutions for email marketing, social media advertising, and customer journey mapping. Enterprises majorly use Salesforce . Oracle Eloqua: Oracle focuses on lead management, marketing analytics, and multichannel campaign management. ActiveCampaign: This tool offers a user-friendly interface with features for email marketing, marketing automation, and CRM. ActiveCampaign is great for customization and user journey mapping. Keap (formerly Infusionsoft): Designed for small businesses, Keap offers email marketing, CRM, and sales automation tools. GetResponse: Known for its email marketing , landing pages, and webinar solutions. Customer.io: Messaging automation and customer segmentation are the major focus of Customer.io . Dynamics 365 Marketing: Integrated with Microsoft’s ecosystem, Dynamics 365 offers tools for email marketing, lead nurturing, and event management. Act-On: Providing comprehensive marketing automation solutions for email marketing, lead management, and analytics, Act-on is a great tool for automating marketing activities. . These platforms are essential for creating and optimizing marketing campaigns. Step 3: Map out your customer journey Creating a customer journey map is essential for understanding all customer interactions and touchpoints with your brand. This visual representation helps you identify opportunities to deliver personalized, omnichannel experiences, build trust and loyalty, and foster strong customer relationships. Key stages in a typical customer journey include: Awareness: When customers first become aware of your brand or product. Consideration: When customers are evaluating different options and considering a purchase. Decision: When customers decide to purchase your product or service. Retention: When efforts are made to retain customers and encourage repeat purchases. Advocacy: When satisfied customers become advocates and refer others to your brand. Use marketing automation to engage customers with welcome emails, personalized product recommendations, and surveys while tracking attribution for optimized strategy. Step 4: Deliver personalized content Personalization is key to effective marketing automation. Use customer data to segment your audience and deliver personalized content that resonates with each segment. Marketing automation tools can analyze data to enhance customer profiles and generate dynamic content, ensuring relevance and engagement at each customer journey stage. Types of personalized content include: Email Marketing: With email marketing automation , send personalized emails based on customer behavior, preferences, and purchase history. Dynamic Website Content: Display different content on your website based on the visitor’s profile and behavior. Social Media Advertising: Target specific audience segments with tailored paid ads . Product Recommendations: Suggest products based on past purchases and browsing behavior. This collaboration between sales and marketing teams bridges the gap, optimizing campaign expenditures and accelerating the generation of marketing-qualified leads. Step 5: Set up automated workflows Implementing automated workflows is essential for delivering timely, targeted messages and ensuring quality leads are passed to the sales team. Common workflows include: Customer Onboarding: Welcome new customers with a series of emails that introduce your brand and products. Abandoned Cart Reminders: Send reminders to customers who have added items to their cart but haven’t completed the purchase. Lead Nurturing: Engage leads with educational and promotional emails to move them through the sales funnel. Upsell and Cross-Sell Campaigns: Suggest additional products or services based on previous purchases. Win-Back Campaigns: Re-engage inactive customers with special offers or incentives. Each workflow should be designed to achieve specific objectives and provide value to the customer at each stage of their journey. Step 6: Measure and analyze campaign results Continuous measurement and analysis of your campaigns are crucial for optimizing your marketing and automation strategies. Use analytics tools to track key metrics such as: Open Rates: The percentage of recipients who open your emails. Click-Through Rates (CTR): The percentage of recipients clicking links within your emails. Conversion Rates: The percentage of recipients who take the desired action, such as purchasing or filling out a form. Bounce Rates: The percentage of emails that couldn’t be delivered to the recipient’s inbox. Unsubscribe Rates: The percentage of recipients who opt out of your email list. Return on Investment (ROI): The overall profitability of your marketing automation campaigns. Use these insights to identify what’s working and what isn’t and make data-driven decisions to improve your strategy. Want to reduce your CAC to half? Book a strategy call Challenges of Marketing Automation While marketing automation offers numerous benefits, it also comes with challenges, including: Maintaining Data Quality: Ensure your customer data is accurate, complete, and up-to-date to avoid sending irrelevant or duplicate messages. Integrating with Other Software: Seamless integration with your existing CRM, CMS, and other tools is essential for effective automation. Balancing Automation and Human Touch: While automation can handle repetitive tasks, it’s important to maintain a human touch in your interactions to build genuine relationships with customers. Avoiding Over-Communication: Be mindful of the frequency and volume of your communications to avoid overwhelming your customers and causing them to unsubscribe. Segmenting Your Audience Appropriately: Proper segmentation is key to delivering relevant content and achieving better engagement and conversion rates. Conclusion By addressing these challenges and continuously optimizing your strategy, you can leverage marketing automation to its full potential and drive sustainable business growth. Implementing effective marketing automation strategies can help drive revenue growth, improve customer loyalty, and nurture customers throughout the sales journey. ...
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