5 Inbound Marketing Checkpoints To Verify Your Website Health
Jan 03, 2016
Jan 03, 2016
10 min read
10 min read
A good website is not that which has been designed to portray beauty but that which has the power to pull in incessant loads of traffic and conversions. If your website is not having these all-in-one characteristics, then it may not meet your demand in the meantime.
Your website’s health is the degree of responsiveness of such the site. It combines the traffic ratio, bounce ratio, user engagement on mobile and desktop, and subsequently the SEO response rate. If your site has a YES to all of these main checkpoints, then you perhaps might be looking at only a few areas to improve on.
Inbound marketing is productive, nevertheless, the ups and downs hit once the website health is in a poor state. And the only way to figure and curb this is rather through proper check up on your site in a timely manner. Understanding important areas to perform a routine check, alter and remodel. Some of these marketing checkpoints to verify your website’s health includes:
Your Website’s Internal/External Linking
It’s quite funny to notice that some websites have more that 500+ External links within it; But maybe before one would say “Jack Robinson” the links are nowhere to be found.
What do you have to say about this, evidence of quality backlinks? I guess no. It's advisable to ensure that your internal links are factors that would not break your site into boundless strands. Ensure that your link structure is strong and genuine (both internal and external). On the same hand, using automated means to enrich your website with links will not help it grow or mitigate the problems, but would rather incur more search engine penalties. Also, splitting up your contents info into 400 to 500 pcs of non-related articles makes it difficult for search engines to categorize it.
Duplicate Content
Does your site have duplicate contents therein? This is another inbound marketing checkpoint to verify your website’s health status. A lot of businesses prefer letting professionals handle their website in their best practices while some believe magic would occur in a twinkle of an eye. Nonetheless, there are so many failure stories even so, more are flooding in by the day. Notify your website management on the issue of copied contents and give reasons why you wouldn’t tolerate the practice (these does not mean they engage in such practice, but it alerts them on your awareness).
Your Website’s Page Speed
No one likes to waste time on any non-informational article or piece. They’ll rather prefer taking a walk down to the next website or perhaps pinch the search engine for the second time. Here comes the juncture where the word SPEED comes into web development and inbound marketing. A website’s speed determines its conversion in general. Potential visitors are sure to leave immediately they noticed the sluggishness in loading speed of your site, and hence increases your site’s bounce rate.
The solution is simple, optimize the usage of tools like Google Pagespeed Insights in analyzing your site’s speed. Hence, reduce the size of possible content components like images, page contents etc. Doing this will speedily improve your site’s performance.
Practical SEO
Understanding practical SEO is an added advantage, this helps to provide clarity to search engines crawlers as to what to translate. Bad SEO techniques aimed at maneuvering search engines crawlers with the quest to get top ranking is undoubtedly going to fail. However, you may enjoy it for a short period of time. This is an inbound marketing checkpoint where a professional business should combine to tackle.
Crawler Issues
When Search Engine crawlers fail to pick up your site on its routine indexing, this means your site is suffering from what is known as “Crawler Issue”. Why does this occur? There are so many things that cause crawler issues…
- Bad SEO Sitemap
- Blackhat SEO for your websites
- Refusal to submit sitemap to search engines
- Bad website structuring and mapping.
Key Strategies to Reduce Cart Abandonment Rates Via Push Notifications
Cart abandonment is a major challenge for companies in today's eCommerce world. Some sectors have seen a stunning adoption of this strategy. According to a report, 37% of smartphone users in the United States experienced push notifications during unlock sessions originating from utility apps. Systems apps ranked second with 24% and messaging apps with 10%. Consider a scenario in which an online consumer comes to your store to add items to their shopping basket, only to abandon the transaction. You cannot let this happen when you've spent so much time and money marketing your business! Source: Pexels While it's impossible to know why internet customers spend so much time searching for things they'll never buy, there are strategies to keep them from abandoning their carts - or at least attempting. Rescue abandoned carts in two stages: first, while the customer is still on your site, and second, after leaving your site. That is the most effective strategy to take. What is a "push notification"? A web push notification is a notice that pops up on a subscriber's desktop or mobile browser when they are logged in. Using this notice, the brand may communicate with the client even while the user is not on your website. Push notifications are used to convey discounts, transaction confirmation, and order fulfillment and deliver targeted reminders regarding abandoned carts. When paired with the correct offers and sent at the right moment, Push notifications can encourage customers to return to the basket and complete the transaction. Why does cart abandonment happen? There are several reasons why a customer abandons a transaction. When it comes to making a sale, it's not always about the price or the quality of the goods you're selling. Some of the other elements that influence their purchasing decisions include the website experience, the availability of a mobile app, the payment and delivery alternatives, and more. Let's face it, no matter how great the product is, if you encounter any of the problems listed above, you'll be the one to quit! Especially if you have alternative options available to you. What happens when people ditch their shopping carts? The most apparent consequence of cart abandonment is losing more than half of your store's revenue. Then there's the fact that you'll miss out on all of your store's potential earnings and the lack of brand loyalty in the market. That is like eliminating your future sales before you can contact any new clients at all. Why use push notifications for cart abandonment recovery? You may use Facebook advertisements and email campaigns to remind customers what they have left behind. You may even offer them a discount on the items to get them to buy them. But in both circumstances, you're still waiting for the consumer to see the ad, open the email, read the content, and then purchase. On the other hand, mobile push notifications ensure your unique offer gets read on the go and prompts customers to buy right away. 1. The opt-in rate for push notifications is greater. The top-grossing online retailers are now increasingly using push notifications to engage with their consumers, according to a 41 percent opt-in rate. Customers are more likely to accept push alerts from an online business since they are already required to provide their contact information to get updates. 2. Push notification has a higher open rate There is a 30% open rate for push notifications, higher than the open email rate. Instead of risking the possibility of being in a spam box or waiting for the customers to check emails, the message is digested because it's on mobile. 3. Push notification has a higher click-through rate According to a blog post by Andrew Chen, push notifications to have an average click-through rate (CTR) of roughly 40%. Push messages have a higher open rate than emails, with an average open rate of 23%. 4. A larger percentage of people open and respond to push alerts. Push notifications have been shown to increase online retailer engagement. They can lead to an 80 percent level of engagement if used correctly. All you have to do is guarantee that your push message is personalized, relevant, and uses intriguing content to express all of that. An online business may effectively use push notifications to keep its customers interested and entice them to make further purchases or, even better, to complete those they started but never finished. Tips on how to get push notifications to work Reward yourself with a small favor. Discounts are the most effective technique to entice customers to return and finish a transaction. You may revive an abandoned cart with a reminder of what they left behind and a promo code that makes the pricing even better. Even a ten percent discount appears to be enticing for everyone. Create a sense of urgency. No matter how generous your discount on the items they've left behind, it will be worth nothing if there is no deadline. Your customers may put off making their purchases if you allow them to decide when and where they want to complete the transaction. Why not inform them they have a day or two to use the coupon? Make sure the timing is correct. Push notifications are all about time. Neither being too early nor too late is ideal while trying to reclaim an abandoned cart. Early is a little spooky, while leaving things behind too late may result in the client losing interest completely. Determine when to deliver a relevant message to your typical consumer based on their behavior. Help find a solution to an issue. Most likely, a buyer departed because they couldn't figure out how to make the best purchase for themselves. They might blame concerns about the good's size, quality, or quantity for sale. Another approach to reclaiming an abandoned cart is to assist in making a purchasing choice. Remind them what they left behind Sometimes all it takes is reminding the consumer of what they left behind and why they were seeking those things in the first place to get them back on the right track. Push messages don't need discounts; all you need to do is make them seem like a subtle hint rather than a sales pitch. Maintain your brand's distinctiveness As vital as it is to keep your message short and to the point, it is also important to maintain your brand's identity. When it comes to marketing, you should write as you talk, and your push notifications should do the same. Be specific Don't be distracted from your primary aim of finding an abandoned cart. Keep your push notifications simple, and don't try to cram too much information into them. Including a call-to-action at the end of a blog article is just as effective as being explicit. Ask for feedback You may not be able to entice a consumer to make another buy at a later time. You should always know why you're doing anything. As a result, incorporating customer input into your push notification campaign is important. Additionally, you'll have a more enjoyable time shopping due to this. Make sure you don't overdo it. All those abandoned purchases are something you'd like to recoup. It's fine to go overboard, but don't go overboard. Too many push notifications might cause uninstallation. Thus you must realize that this can be a negative experience for the user. Optimize the frequency of your push notifications based on your campaign results. Automate your notification pushes to save time and money. Don't wait until the last minute to rescue carts that have been left behind. You need to set up a push notification strategy from the start, so you need to automate these notifications. You may set up push notifications in minutes with the Shopify mobile app powered by Global Apps. Your push alerts will go out at the right moment, and you'll be able to see how they're doing in real-time. Wrapping Up You can't afford to miss out on key clients in the digital economy because of the fierce competition. Push alerts are an essential part of a successful cart recovery program. To know more about ROI-driven Push Notification campaigns, contact our experts today! ...
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SaaS Market Report: Trends, Insights, and Analysis
The worldwide Software as a Service (SaaS) industry has grown significantly, reaching USD 261.15 billion in 2022, and is predicted to increase at a CAGR of 13.7% between 2023 and 2030. This disruptive cloud-based service has transformed the landscape of software deployment, driven by reasons like increased public cloud use, a shift away from on-premises approaches, and an increase in demand for smart devices. This blog will explore the SaaS market's trends, implications, and prospects, including the pivotal role of SaaS marketing budget allocation in driving growth and market penetration. Market Overview: The SaaS market, valued at USD 261.15 billion in 2022, is expected to witness robust growth, driven by the increasing adoption of public cloud services across enterprises. The transition from on-premises software deployment to the SaaS model is fueled by cost-effectiveness and scalability. However, concerns regarding data privacy and security in the public cloud remain challenges for market growth. The transition from on-premises software deployment to the SaaS marketing model is fueled by cost-effectiveness and scalability. However, concerns regarding data privacy and security in the public cloud remain challenges for market growth. Key Trends Driving SaaS Adoption: Pandemic-Driven SaaS Growth: The COVID-19 pandemic had a significant beneficial influence on the SaaS market, as businesses sought cloud software solutions during lockdowns. The broad usage of cloud platforms, particularly SaaS, proved critical for businesses to continue operations throughout the pandemic, fueling market development. Increased dependence on public cloud services for remote work has boosted SaaS usage worldwide. Mobile SaaS and App-Based Solutions: As smartphones become more ubiquitous, organizations are increasing their investment in mobile SaaS and app-based solutions. Smartphone-based document accessibility and synchronization allow users to access information from anywhere. The trend is encouraging organizations to invest in mobile-centric SaaS solutions to address the needs of an increasingly mobile workforce. Rise of Sophisticated SaaS in Verticals: The SaaS market has seen an increase in sophisticated solutions geared toward certain verticals. The growth of online work and digital demands in a variety of industries, including education, retail e-commerce, supply chain management, office automation, and electronic contracts, has increased the demand for specialized SaaS apps. This trend underlines SaaS' flexibility and applicability across sectors. Enterprise customers Prioritize SaaS Solutions: Enterprise customers choose SaaS solutions that improve customer service and streamline operations. For example, ERP suppliers in e-commerce retail aid organizations in creating member management systems, and marketing SaaS suppliers support online marketing and catering. SaaS companies assist offline eateries in developing contactless ordering systems. The fundamental qualities of SaaS technology are flexibility, scalability, dependability, and agility driving its adoption across various enterprise functions. Growing Investments in Mobile SaaS: Businesses are boosting their investments in mobile SaaS and app-based solutions, realizing the importance of smartphones in people's lives. The capacity to access information, synchronize, update, and manage documents via smartphone is driving enterprises to adopt mobile-centric SaaS solutions. This tendency is consistent with the changing work landscape, where mobility is a critical aspect in ensuring smooth corporate operations. Security Concerns and Collaborative Solutions: Security concerns about public cloud services have spurred collaborative initiatives to improve SaaS security. Partnerships and partnerships, like AppOmni's integration with Veeva Systems, demonstrate a dedication to tackling security issues. The emphasis on comprehensive threat detection and configuration management represents the industry's commitment to maintaining data privacy and security, which fosters user trust. Market Dynamics: The dynamics of the SaaS market are shaped by the increasing capabilities of mobile devices, the impact of the COVID-19 pandemic on remote work, and the continuous development of online labor. The flexibility, scalability, reliability, and agility offered by SaaS technology drive its adoption across various industries, including education, retail e-commerce, supply chain management, office automation, and electronic contracts. Components Driving Market Growth: 1. Software Segment Leadership: In 2022, the software segment led the market, accounting for over 84% of the total revenue share. The pandemic-driven trends in remote work and flexible arrangements have fueled the adoption of SaaS marketing strategy, including tools for project management, video conferencing, and cloud storage. 2. Services Systems Growth: The services segment is expected to grow significantly, focusing on customer experience, security, and compliance. SaaS providers are investing in customer support options such as chatbots and modular solutions to meet diverse business needs. Ada's generative AI capability is an example of advancements in conversational AI. Deployment Insights: 1. Private Cloud Dominance: The private cloud segment held the largest revenue share of over 43% in 2022. The combination of SaaS application deployment with a private cloud infrastructure offers organizations greater control, security, and performance over their data. 2. Hybrid Cloud Growth: The hybrid cloud segment is predicted to witness significant growth, driven by the demand for industry-specific SaaS applications tailored to healthcare, finance, and education. This customization meets specific industry regulations and needs. Enterprise-Size Perspectives: 1. Large Enterprises Leadership: Large enterprises led the market in 2022, contributing to over 60% of the global revenue share. The benefits of cost-effectiveness, scalability, and flexibility drive the adoption of SaaS solutions in large enterprises. Implementing an effective SaaS marketing mix is crucial for maintaining market leadership and capitalizing on these advantages. 2. SMEs Significance: Small and medium enterprises (SMEs) are expected to grow significantly, leveraging the on-demand consumption model of SaaS for cost-effectiveness, accessibility, and scalability. SaaS enables SMEs to compete effectively, increase productivity, and drive growth. Application Insights: 1. Diverse Applications Leadership: The 'Others' segment, including supply chain management, security as a service, AI as a service, IoT as a service, edge computing, unified communications, and operations management, held the largest revenue share of over 42% in 2022. 2. Collaboration Growth: The content, collaboration, and communication segment are projected to witness significant growth. SaaS collaboration platforms, integrating various tools such as video conferencing, instant messaging, document sharing, and project management, are becoming popular. Industry Perspectives: 1. BFSI Dominance: The 'Others' segment, including the automobile and media & entertainment industries, led the market in 2022, accounting for over 38% share. The BFSI segment contributed over 24% share, driven by digital transformations and the popularity of cloud-based core banking solutions. A winning SaaS marketing team can capitalize on this trend for B2B clients in the BFSI sector, leveraging the demand for digital solutions and emphasizing the benefits of cloud-based technologies. 2. Education Sector Growth: The education segment is estimated to grow significantly, with the increasing popularity of Learning Management Systems (LMS) software and SaaS solutions in Canva and Blackboard, Inc. These solutions enhance educational outcomes and reduce administrative burdens. Regional Insights: 1. North America's Prowess: North America dominated the market in 2022, with the U.S. contributing over 44% share. Well-established market players developed IT infrastructure, and significant investments in cloud infrastructure contribute to North America's leadership. A SaaS marketing strategy B2B target at clients in North America can further solidify market dominance, leveraging the region's advanced IT infrastructure and technological readiness. 2. Asia Pacific's Rising CAGR: The Asia Pacific region is anticipated to register the fastest CAGR over the forecast period. Countries like China and India, with growing demand for outsourcing cloud-based software among SMEs, are driving the region's SaaS market. Key Companies and Market Share: Adobe Inc., Microsoft, Alibaba Cloud, IBM, Google LLC, Salesforce, Inc., Oracle, SAP SE, Rackspace Technology, Inc., VMware Inc., IONOS Cloud Inc., Cisco Systems, Inc., Atlassian, and ServiceNow are among the world's leading Software as a Service (SaaS) providers. These organizations remain competitive by emphasizing innovations in cloud services and growing their footprint in unexplored markets. Their drive to introduce cutting-edge products and services reflects the ever-changing SaaS environment. As industry leaders, these companies play a critical role in setting the worldwide trajectory of SaaS adoption, adapting to changing business demands, and driving continuing digital transformation across several industries. Conclusion The worldwide Software as a Service (SaaS) industry is seeing rapid expansion, owing to important trends such as the acceleration of remote work, the empowering of mobile devices, and the growing acceptance of CRM SaaS solutions. These trends are reshaping the Saas marketing customer journey and are creating opportunities for Saas marketing agencies to leverage. The market dynamics are determined by the flexibility and scalability provided by SaaS technology. Large organizations embrace multi-cloud and hybrid-cloud strategies, whereas SMEs use SaaS's on-demand consumption model to gain a competitive advantage. Despite security worries about public cloud services, cooperation and innovations improve SaaS security safeguards. The dominance of the private cloud deployment strategy, the expansion of SMEs, and the broad range of SaaS applications across sectors all have an impact on market dynamics.The SaaS market is expected to grow more in the next years, owing to technical improvements, increased investment, and a worldwide need for effective, scalable, and adaptable software solutions. As the industry evolves, firms and enterprises will navigate the SaaS ecosystem, partnering with the top SaaS marketing agency to utilize innovative software solutions that streamline operations, boost productivity, and align with evolving market demands. ...
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Navigating the SEO Horizon in 2024: A Forecast of Trends
Step into the latest update from Saffron Edge, your reliable ally in the realm of digital marketing. In this article we will delve into the dynamic world of Search Engine Optimization (SEO), providing insights and foresights to equip you for the imminent shifts with our 2024 SEO predictions. Why SEO? SEO (Search Engine Optimization) is key for improving your website's visibility on search engines like Google. In 2024, the importance of SEO is at an all-time high. Search engines, especially Google, are the go-to for online information. As per a report, 53% of all website traffic comes from organic searches. SEO Predictions: Google SGE Google Search Generative Experience (SGE) is set to reshape SEO in 2024, using advanced Generative AI for personalized, conversational search results. To optimize for SGE: 1. Understand audience search intent 2. Use conversational keywords 3. Prioritize high-quality, original content 4. Optimize website UX for speed and mobile 5. Implement Schema markup for context Backlinks In 2024, building backlinks remains crucial for online success. High-quality backlinks from authoritative sites enhance your site's trust and authority. These links signal to search engines that your content is valuable. To achieve this: 1. Create Shareable Content: Develop content that adds value and is naturally shareable. This attracts organic backlinks and boosts your site's visibility. 2. Engage in Guest Blogging: Collaborate with reputable sites in your industry through guest blogging. This showcases your expertise and earns valuable backlinks, strengthening your online presence. AI Content The role of Artificial Intelligence in content creation will expand. Leverage AI tools for content generation but balance it with human creativity to maintain authenticity and resonance. Parasite SEO Parasite SEO strategically uses influential external websites to boost search engine rankings by hosting and promoting content. This approach quickly generates traffic and secures higher rankings, particularly for competitive search terms. It is gaining attention in 2024 as a secret weapon for growth, with experts attesting to its effectiveness. Parasite SEO is crucial for optimizing online visibility and staying competitive within search engine optimization. Smooth User Experience Google's 2024 SEO focuses on user experience, Optimizing mobile performance with responsive design, prioritizing quick loading, and minimizing disruptive pop-ups. Invest in straightforward navigation and prominent call-to-actions for an impactful and satisfying user journey. EAT E-A-T, or Expertise, Authoritativeness, and Trustworthiness, remains pivotal in Google's content evaluation. It will remain crucial for SEO in 2024. To increase your E-A-T score: 1. Establish a strong brand identity in your niche 2. Create content showcasing expertise and cite reputable sources 3. Seek high-quality backlinks from authoritative websites 4. Aligning with these principles will improve visibility, credibility, and authority, contributing to a positive user experience Semantic SEO - Pillar Pages As we enter 2024, the dominance of pillar pages and long-form content in your SEO strategy persists. These detailed and expansive pieces dig deep into topics and solidify your website's authority. To optimize your SEO strategy: 1. Develop extensive content that thoroughly explores your subject 2. Utilize pillar pages to provide structure and enhance organization 3. Effective interlinking of related articles From the CEO’s Desk Stay ahead in 2024 by embracing emerging SEO trends: leverage AI, prioritize UX, build authoritative backlinks, and understand search engine algorithms. Success comes from blending these strategies seamlessly. Remember, mastering SEO takes time and patience. As you walk through this journey, explore our blog, "Saas Trends To Watch Out For In 2024," for insights that will elevate your online presence. Prioritize these SEO fundamentals for your business to stand out in the competition. ...
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