5 Inbound Marketing Checkpoints To Verify Your Website Health
Jan 03, 2016
10 min read
A good website is not that which has been designed to portray beauty but that which has the power to pull in incessant loads of traffic and conversions. If your website is not having these all-in-one characteristics, then it may not meet your demand in the meantime.
Your website’s health is the degree of responsiveness of such the site. It combines the traffic ratio, bounce ratio, user engagement on mobile and desktop, and subsequently the SEO response rate. If your site has a YES to all of these main checkpoints, then you perhaps might be looking at only a few areas to improve on.
Inbound marketing is productive, nevertheless, the ups and downs hit once the website health is in a poor state. And the only way to figure and curb this is rather through proper check up on your site in a timely manner. Understanding important areas to perform a routine check, alter and remodel. Some of these marketing checkpoints to verify your website’s health includes:
Your Website’s Internal/External Linking
It’s quite funny to notice that some websites have more that 500+ External links within it; But maybe before one would say “Jack Robinson” the links are nowhere to be found.
What do you have to say about this, evidence of quality backlinks? I guess no. It's advisable to ensure that your internal links are factors that would not break your site into boundless strands. Ensure that your link structure is strong and genuine (both internal and external). On the same hand, using automated means to enrich your website with links will not help it grow or mitigate the problems, but would rather incur more search engine penalties. Also, splitting up your contents info into 400 to 500 pcs of non-related articles makes it difficult for search engines to categorize it.
Duplicate Content
Does your site have duplicate contents therein? This is another inbound marketing checkpoint to verify your website’s health status. A lot of businesses prefer letting professionals handle their website in their best practices while some believe magic would occur in a twinkle of an eye. Nonetheless, there are so many failure stories even so, more are flooding in by the day. Notify your website management on the issue of copied contents and give reasons why you wouldn’t tolerate the practice (these does not mean they engage in such practice, but it alerts them on your awareness).
Your Website’s Page Speed
No one likes to waste time on any non-informational article or piece. They’ll rather prefer taking a walk down to the next website or perhaps pinch the search engine for the second time. Here comes the juncture where the word SPEED comes into web development and inbound marketing. A website’s speed determines its conversion in general. Potential visitors are sure to leave immediately they noticed the sluggishness in loading speed of your site, and hence increases your site’s bounce rate.
The solution is simple, optimize the usage of tools like Google Pagespeed Insights in analyzing your site’s speed. Hence, reduce the size of possible content components like images, page contents etc. Doing this will speedily improve your site’s performance.
Practical SEO
Understanding practical SEO is an added advantage, this helps to provide clarity to search engines crawlers as to what to translate. Bad SEO techniques aimed at maneuvering search engines crawlers with the quest to get top ranking is undoubtedly going to fail. However, you may enjoy it for a short period of time. This is an inbound marketing checkpoint where a professional business should combine to tackle.
Crawler Issues
When Search Engine crawlers fail to pick up your site on its routine indexing, this means your site is suffering from what is known as “Crawler Issue”. Why does this occur? There are so many things that cause crawler issues…
- Bad SEO Sitemap
- Blackhat SEO for your websites
- Refusal to submit sitemap to search engines
- Bad website structuring and mapping.
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6 Strategic Ways To Help Your DTC Store Compete With Large Marketplaces
Leading and emerging firms have increasingly embraced Direct-to-consumer (DTC) distribution alongside traditional retail in recent years. DTC is being propelled ahead by three factors. To begin with, technical breakthroughs and scalable platforms have made it easier and less expensive than ever before to reach consumers directly Second, DTC natives have supplied a variety of archetypal business models and knowledge of what works and what doesn't. Finally, consumers' expectations have altered, and they now expect brands to communicate with them authentically. Due to the fierce competition, DTC brands must cultivate long-term relationships with their clients. And this is where a strong client retention strategy may set you apart from other eCommerce marketplaces and competitors. Most sellers conduct extensive research on delivery tactics, product prices, and reviews of local businesses and similar Shopify sites before launching a new eCommerce website. On the other hand, your true competition may be substantially larger than you realize. Many features and methods that motivate shoppers to engage in and stay on online marketplaces can easily be included in your store. You may easily overcome many disadvantages of conventional sales methods by selling on your website, attracting both marketplace converts and scoffers. Today, we will talk about DTC customer retention and loyalty and how they can help DTC brands achieve long-term success. How Your DTC Website Can Compete Against Large Online Marketplaces You must draw customers to your direct-to-consumer store to compete with huge marketplaces. Even if it appears contesting initially, your company must extend into a sales channel that you hold as quickly as feasible. It's challenging to compete with large marketplaces, but you can equip yourself with the right strategies, tools, and mindset to help set your firm up for success and profitability. Here's how you should go about it: Personalized Customer's Experience When you drive customers to your store, you have entire control over the customer experience, including how it appears before and after the sale and how you may enhance it. Customers appreciate the flexibility to customize their shopping experience. Over half of customers would spend more in a store that caters to their specific requirements and respects them as individuals rather than numbers. It is excellent news for your eCommerce business. It is inconceivable to modify and personalize the purchasing experience on big marketplaces due to the unsubstantial volume of users that frequently visit those sites. The following are some of the strategies for tailoring the client journey: Live chat: Install a live chat widget to provide advice, answer questions, and assist customers with any problems they may encounter during their buying experience. Recommendations for products: Use web tools to create personalized product recommendations. Shipping options: Allow customers to choose the most appropriate delivery speed for their needs. Branding Driving direct sales allows you to build a global brand free of market constraints. It shields your business from altering marketplace restrictions, enables you to engage directly with your customers, and allows you to utilize your voice and branding throughout the buying process. We are all acquainted with internet businesses, namely Walmart, Amazon, and eBay, and we shop there first when we need anything. They have all established themselves as an online retail brand, and you should accomplish the same. Strong branding is essential when attracting customers away from online marketplaces and your organization. Do the following to improve the success of your brand awareness strategy: It would be best to choose a topic that lends itself to compelling branding through storytelling (films), big logos, and client testimonials. Creating and maintaining social media profiles on platforms like Facebook, Instagram, and Twitter and posting regularly about your products, brands, and customers. Investing in Google and social media Pay-per-click (PPC) ads to get your company's name and products in front of a wide audience. Search Engine Optimization (SEO) Ensure that your brand is noticed and that your website is SEO optimized. SEO-optimized websites have a sounder chance of appearing when consumers search for relevant terms in Google or another search engine. Ranking zero on the SERP (Search Engine Results Page) should be a top aim for a DTC business. The higher you rank on the SERPs, the more likely a customer will locate you and visit your website. In terms of importance, SEO is a close second to branding. When customers are looking for your brand or products, social media, advertisements, and strong branding will help you stand out. What about buyers who are merely beginning their purchasing process? When you optimize your store for search, you might attract buyers searching on Google or Bing for words or phrases related to your products. In addition, long-tail keyword strategies usually exceed Amazon and Walmart in search results ranks. Answer the Public, Übersuggest, and Keyword Tool are free keyword research tools to help you encounter suitable keywords. Use Google Keyword Planner to find competitors and target them with your website and product page content. Make Delivery Options Available Customers can get speedy and free delivery using shipping schemes, namely, eBay Speedy 'N Free and Walmart TwoDay. To participate, you must offer 2-day or next-day delivery, and you must meet or exceed specified shipping times. There are several strategies for getting lightning-fast shipping on your Shopify or BigCommerce stores, which are covered in this article. Here are some modes to get 2-day and next-day delivery in your direct-to-consumer store: 1. Strategic distribution of inventory is required: You should use a network of warehouses to maintain your inventory close to your clients' location to reduce delivery distance. 2. Hire a third-party fulfillment company: Use a third-party fulfillment service to hold, pick, and pack orders and ship them within a 2-day turnaround. 3. Use real-time positioning: To guarantee that customers receive their orders as promptly as possible, you should update product pages with real-time inventory information. Use Social Media To Reach Out To Customers Customers use social media platforms such as Instagram and Facebook to perform product research, making these channels perfect venues to beat marketplace competitors. Shoppers utilize social media to remain in touch with family and friends, share their experiences with peers, and follow their favorite brands and celebrities. In this setting, people build and maintain personal links — connections and relationships that help you stand out in crowded marketplaces. You can make use of this by performing the following: Facebook and Instagram stores allow you to sell products directly through the platform. Using the colonial aspect of social media to promote and share user-generated content about your products is a wonderful method to get your word out there. With timely delivery tags, high-quality photographs, and appealing language, you can improve the success of your direct-to-consumer advertising. Make Your Product Easily Discoverable By Others Customers are aware that Amazon has millions of items to meet various demands. They are also aware that this complicates product discovery on the site due to the abundance of options. Increasing product discovery on your website makes the customer journey easier, more enjoyable, and faster than buying on other online marketplaces. Implement the following tactics to improve product discoverability: A user-friendly website with a simple and clean design. You can use the filter option to narrow down your search results. The product categories and subcategories are well displayed. Tip: Set aside a percentage of your inventory to sell only on your direct-to-consumer website if you are a multi-channel retailer. Limited editions and one-of-a-kind designs, for example, can entice existing Amazon customers while still ranking well in search engines such as Google and Yahoo. Final Thoughts Large marketplaces have established a compelling value offer to attract businesses of all sizes to its platform. Selling on huge marketplaces has several advantages, including access to a wide audience, managed fulfillment, and improved order management. However, it is not the only path to becoming a successful eCommerce business. You can compete with and win against a large marketplace if you focus on optimizing your eCommerce website and online presence. Do not attempt to duplicate the procedures. Better results are obtained in areas where these markets fall short, such as developing connections with particular consumers. Having your personalized website gives you access to behavioral analytics and sales data, which is a major benefit. We can use this data at Saffron Edge to improve your on-site experience, shipping, logistics capabilities, targeted content, and product recommendations and motivate customers to create emotional bonds to your brand. Thanks to Google Ads and Analytics certification, Saffron Edge's top-notch brand marketing services are a cut above the rest. We understand the vital significance digital marketing plays in a company's success or failure. We can assist you with all of the topics mentioned above. To contact us right now, please go to https://www.saffronedge.com/. ...
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The Ultimate SaaS Technical SEO Guide
In the dynamic realm of Software as a Service (SaaS), success hinges on a robust online presence and seamless user interactions. At the core of this digital strategy lies technical SEO, a multifaceted approach that optimizes your website for search engines, unlocking a wealth of opportunities for growth and visibility. This comprehensive guide delves into the intricacies of technical SEO for SaaS, equipping you with the tools and strategies to elevate your search engine rankings, enhance user experiences, and drive lead generation. The Significance of Technical SEO for SaaS Companies: Technical SEO is the foundation upon which your entire SaaS SEO strategy is built. It encompasses the behind-the-scenes optimization of your website's technical aspects, ensuring search engine crawlers can effectively navigate, understand, and index your content. By implementing robust technical SEO practices, SaaS companies can reap numerous benefits, including Improved Search Engine Rankings: Effective technical SEO creates the ideal conditions for boosting your website's visibility in search engine results pages (SERPs). By optimizing your site's architecture, structure, and performance, you increase the likelihood of ranking higher for relevant keywords, maximizing your SaaS product's online presence. Robust Website Security and Trust: Proper technical SEO acts as a digital fortress, safeguarding your website from potential threats and vulnerabilities. This proactive approach not only protects your online platform but also fosters trust between users and your SaaS product, contributing to a positive brand reputation. Optimized User Experience (UX): A finely tuned technical architecture ensures faster page load speeds, seamless navigation, and optimal mobile responsiveness – all critical components of an exceptional user experience. By prioritizing technical SEO, you create a user-friendly environment that keeps visitors engaged and interested in your SaaS offering. Increased Lead Generation and Conversions: By maximizing your online visibility and providing a seamless user experience, technical SEO strategies directly contribute to higher organic traffic and lead generation for your SaaS products. This increased exposure acts as a catalyst for expanding your customer base and boosting conversions. Technical SEO Fundamentals for SaaS Companies: To unlock the full potential of technical SEO for SaaS, it's essential to master the foundational elements that underpin a successful strategy. Here are the key areas to focus on: Website Architecture and Navigation: Establishing a consistent and logical site architecture is the bedrock of efficient technical SEO. This includes implementing a clear navigational structure, organizing pages into thematic clusters, and ensuring effective link distribution. By optimizing your website's architecture, you simplify the indexing process for search engines, enhance the user experience, and boost overall visibility. Mobile-Friendliness and Responsive Design: In today's mobile-centric world, prioritizing mobile-friendly interfaces and responsive designs is no longer an option – it's a necessity. Technical SEO for SaaS companies must align with search engine preferences for mobile-first indexing, providing the best possible user experience across all devices. Page Loading Speed and Performance Optimisation: The speed at which your web pages load directly influences user satisfaction and search engine rankings. Addressing issues like excessive advertising, optimizing images, and choosing a reliable hosting platform are all critical steps in enhancing your site's performance and ensuring a smooth user experience. URL Structure and Hierarchy: Well-structured URLs not only improve readability but also contribute to a well-organized site structure. By optimizing your URL structures with relevant keywords and hyphen separation, you enhance user navigation and aid search engines in comprehending your content more effectively. Optimization of XML Sitemaps and Robots.txt Files: Ensuring the proper optimization of XML sitemaps and robots.txt files is crucial for search engines to efficiently crawl and index all pages on your website. This meticulous optimization increases your site's exposure and accessibility to search engine algorithms, boosting your online visibility. Saas technical SEO audit: A technical SEO audit aims to identify issues with the technical aspects of your site that affect your organic search performance. To conduct an audit, you can use an in-house SEO specialist, hire a SaaS SEO agency, or conduct the audit yourself using tools like Google Search Console (GSC) and Screaming Frog. Optimizing on-page elements is crucial for improving search engine visibility and user experience for SaaS websites. Here's a checklist to ensure your on-page SEO is on point: Eliminate duplicate content to prevent confusion for search engines, ensure proper usage of HTML tags for content hierarchy and keyword alignment, identify and fix canonical tag issues, address response code problems like redirects and broken links, adapt to Google's page indexing approach for pagination, ensure proper robots.txt management, create a sitemap to guide search engines, and optimize alt text for accessibility and image search rankings. Duplicate Content Check: Eliminate appreciably similar content to prevent confusion for search engines. Use noindex or nofollow meta tags on duplicate pages during corrections. HTML Tag Verification: Confirm correct usage of H1, H2, and H3 tags for content hierarchy. Ensure alignment of HTML tags with relevant keywords for titles and subtitles. Canonical Tag Inspection: Identify and fix issues like wrong tags, mixed signals, and near-duplicates. Regularly check canonical tags to support, not hinder, SEO strategy. Response Code Understanding: Utilize tools like Screaming Frog or Ahrefs to analyze response codes. Address problems such as temporary redirects, excessive redirection hops, and broken internal links. Pagination Awareness: Adapt to Google's page indexing approach. Verify no use of obsolete links, ensuring each page stands independently. Robots.txt Management: Ensure proper usage to guide web crawlers and prevent unintentional indexing issues. Prefer using noindex tags over robots.txt to hide specific pages from search bots. Sitemap Integration: Create a sitemap to guide search engines on which pages to index. Align indexed pages with the SaaS SEO strategy for optimal results. Sitemap Integration: Create a sitemap to guide search engines on which pages to index. Align indexed pages with the SaaS SEO strategy for optimal results. Alt Text Optimization: Prioritize optimization on key pages if needed due to website size. Enhance accessibility for visually impaired users and improve Google image search rankings. SaaS-Specific Technical SEO Considerations While the fundamentals of technical SEO apply to all websites, SaaS companies must address unique challenges and opportunities specific to their industry. Here are some key considerations: Handling Dynamic Content and Session-Based URLs SaaS platforms often rely on dynamic content to tailor user experiences based on individual behaviors, including those related to SaaS email marketing. By adopting dynamic content methods and optimizing session-based URLs, you can create a personalized journey for each visitor, increasing engagement and promoting longer interaction times. SEO for Single-Page Applications (SPAs) Single-page applications (SPAs) present unique SEO challenges due to their dynamic nature. To overcome these obstacles, it's crucial to incorporate server-side rendering and meta tag optimization, ensuring that search engines can properly index and rank your SPA content, maximizing exposure and accessibility. Managing User-Generated Content and Reviews User-generated content, such as testimonials and reviews, can be a powerful asset for SaaS companies. Leverage this content for SEO optimization, enhancing the legitimacy of your SaaS firm and attracting new clients through authentic user experiences. Localization and International SEO for SaaS Companies UAs your SaaS company expands into global markets, implementing localization and international SEO tactics becomes essential. Optimize your website for multiple languages and interfaces, aligning with Account-Based Marketing (ABM) principles to strengthen your global presence and resonate with diverse audiences How to make your content SEO-ready Keyword Research: Identify target keywords aligned with user search intent. Understand audience language and pain points. Analyze competitor keywords. Evaluate metrics: keyword density, search volume, trends, and difficulty. Content Marketing Strategy: Develop high-quality, problem-solving content. Utilize channels like blogs, social media, email, etc. Refer to Skale's Piktochart case study for successful implementation. Showcase industry expertise. Link Building Strategies: Understand the historical significance of links. Focus on quality over quantity Ensure organic, relevant, and authoritative links. Leverage links judiciously for SEO enhancement. Advanced SaaS Technical strategies for content As your technical SEO efforts mature, consider implementing advanced strategies to further elevate your online presence and stay ahead of the competition: Canonicalization and Duplicate Content Management Safeguarding your search engine rankings requires effective management of duplicate content through canonicalization. This strategic approach signals search engines to prioritize a specific version of a page, mitigating the risk of diluted SEO efforts and potential negative impacts on search rankings. Structured Data and Rich Snippets Optimizing structured data for rich snippets can significantly enhance your online presence. These enriched search engine results provide users with more informative and visually appealing snippets, increasing the likelihood of attracting clicks and driving organic traffic to your SaaS website. Accelerated Mobile Pages (AMP) for SaaS Websites To enhance mobile responsiveness, consider implementing Accelerated Mobile Pages (AMP). This technology ensures lightning-fast loading speeds on mobile devices, positively impacting user experiences and potentially boosting search rankings, especially in mobile-centric search environments. Pagination and Infinite Scrolling Optimization Opt for pagination over infinite scrolling to ensure proper organization of content on your SaaS website, catering to the needs of B2B ABM. This choice enhances user navigation, making it easier for visitors to find and consume relevant information without the risk of getting lost in an endless scrolling experience. HTTPS Migration and Security Considerations OPrioritizing website security by migrating to HTTPS is essential for SaaS companies. Beyond aligning with Google's security parameters, this transition instills trust in users and prevents potential negative impacts on search rankings. A secure website is user-friendly and favored by search engines, contributing to a robust online presence. Essential Technical SEO Tools for SaaS Websites To conduct a comprehensive technical SEO audit and optimize your SaaS website, you need the right tools. Here are three essential tools to include in your SEO toolkit: Screaming Frog Purpose: A powerful website crawler that provides detailed insights into various aspects of on-site SEO. Key Features: Identifies broken links, duplicate content, and missing or incorrect HTML tags Analyzes page titles, meta descriptions, and header tags for optimization Offers a comprehensive view of website structure and internal linking Copyscape Purpose: A plagiarism detection tool that helps identify duplicate content across the web. Key Features: Scans the internet for content similar to yours, ensuring originality and avoiding duplicate content issues Useful for content creators and SEO professionals to maintain content uniqueness Google Search Console Purpose: A free tool by Google that helps webmasters monitor and troubleshoot the website's presence in Google Search results. Key Features: Provides information on search queries, indexing status, and click-through rates Alerts about critical issues, such as indexing problems, security concerns, or mobile usability issues By incorporating these tools into your technical SEO audit process, you can identify and resolve issues related to crawlability, indexability, duplicate content, and on-page optimization, ultimately improving your SaaS website's search engine visibility and performance. Conclusion Achieving SaaS success through technical SEO necessitates a consistent and precise effort. With the right tools and strategies outlined in this comprehensive guide, SaaS companies are equipped to navigate the complexities of technical SEO, nurturing a sustainable online presence. While immediate rewards may be elusive, the long-term benefits make this journey essential. Embrace the challenges, adhere to these techniques, and watch your SaaS business not just survive but thrive in the highly competitive digital landscape. Frequently asked questions What are the most important tech SEO elements for SaaS? The most crucial tech SEO elements for SaaS businesses work together to create a seamless user experience and drive conversions: Meta page titles: Clear, keyword-rich titles help search engines and users understand your content. Fast loading times: Slow page load speeds lead to high bounce rates and poor user experiences. Intent-based keyword research: Targeting the right keywords aligned with user intent is key for attracting qualified traffic. High-quality content: Providing valuable, informative content establishes your brand as a trusted authority in the SaaS space. Regular tech SEO audits: Consistent audits identify and resolve issues, ensuring your website remains optimized for search engines. Conducting regular SaaS SEO ROI analyses can help you optimize your efforts and allocate resources effectively. How is SaaS Tech SEO different? The primary difference between traditional SEO and SaaS Tech SEO lies in their goals. Traditional SEO aims to drive traffic and conversions, following a straightforward sales lifecycle. SaaS Tech SEO, however, focuses on nurturing and generating high-quality leads. SaaS SEO emphasizes providing long-lasting value to users through comprehensive educational content, fostering trust, and demonstrating expertise. Keyword targeting is highly specific, attracting only the most relevant audience to engage with your brand. Technical SEO vs. Content SEO: What is the difference? Technical SEO examines the website's structure, architecture, and non-content aspects, ensuring a solid foundation for search engine crawlers and users. This includes elements like site speed, mobile responsiveness, and crawlability. Content SEO, on the other hand, focuses on optimizing the actual content on the website, such as keyword research, readability, and creating a seamless user experience through high-quality, informative content. Both technical SEO and content SEO, along with link building, are vital for improving visibility on search engines and driving targeted traffic to your site. Technical SEO vs. Content SEO: Which is best? Both technical SEO and content SEO are essential for improving search engine rankings and attracting qualified traffic. Content SEO, on the other hand, focuses on optimizing the actual content on the website, such as keyword research, readability, and creating a seamless user experience through high-quality, informative content. Technical SEO creates a solid foundation by ensuring a streamlined user experience, fast page load times, and addressing any technical issues that could hinder search engine crawling and indexing. Content SEO enhances visibility through thorough keyword research and the creation of high-quality, engaging content aligned with user intent. It also supports link-building efforts. An effective SEO strategy requires a balanced approach, combining technical SEO to optimize the website's infrastructure and content SEO to provide a valuable, user-centric experience. Which technical SEO tools are best? The best technical SEO tools depend on your specific needs and website size. However, some popular and versatile options include: Google Search Console (free, provides insights on how Google sees your site) Screaming Frog (paid, offers advanced filtering and customizable crawl settings) DeepCrawl (paid, provides in-depth data and insights) Semrush (paid, combines technical SEO with keyword research and competitor analysis) When choosing a tool, consider features like advanced filtering, customizable crawl settings, and integration with other tools. Request trial periods to test the tool before committing to it. Ultimately, the value lies in your ability to analyze the data and implement solutions, regardless of the tool you choose. Is technical SEO for SaaS different? While the fundamental principles of technical SEO apply across industries, there are some key differences when it comes to SaaS: Technical SEO for SaaS focuses more on ensuring crawlability, indexation, and optimizing internal linking structures. Unlike e-commerce sites, which prioritize product and duplicate content management, SaaS technical SEO emphasizes lead generation and nurturing through educational content. While maintaining a well-functioning website is crucial, the scale of technical SEO efforts for SaaS may be lower compared to larger e-commerce platforms. The primary objective of SaaS technical SEO is to create a seamless, user-friendly experience that attracts and retains potential customers, ultimately driving conversions and revenue growth. ...
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How Can Artificial Intelligence Help DTC Brands Acquire New Customers?
Gone are the days when the success of a brand used to depend on its products or services. Today, a satisfying personalized user experience is the first thing a customer looks for. The market has become a fierce battlefield where every business strives to acquire maximum customers. And when the battle is about customer experience, Artificial Intelligence (AI) is the weapon that can offer you a competitive edge over others. Today, AI development is on an entirely next level. Almost all the companies are exploring and leveraging the benefits of this technology in their DTC businesses to enhance the customer experience. According to a Semrush report, 86% of the CEOs believe artificial intelligence was the mainstream technology in their offices in 2021. Moreover, according to Gartner, the global AI software market can reach $62 billion by 2022. So, if you also want to know how to use AI for improving customer experience and acquiring new customers, this blog is for you. How Does AI Help in Improving Customer Experience? Source: Freepik Some people believe that AI is the replacement for human beings. However, it isn't true. In fact, it acts as a driving force that increases efficiency and expedites customer service processes. Moreover, AI can integrate with other technologies, such as machine learning and deep learning, that help automate basic customer interactions. A healthy customer interaction leads to a satisfying customer experience, which, in turn, increases customer acquisition. For example, today, most websites and mobile applications are powered by conversational chatbots that resolve your basic queries using AI commands. Moreover, you might have also observed product recommendations on eCommerce sites based on your past shopping behavior data. All these AI features help in enhancing customer engagement and customer retention rates. Below are a few ways through which you can improve the customer service experience with AI: Chatbot-based Customer Service Support As your business grows, the load on the customer service team also increases. They receive a plethora of queries from a massive amount of customers regularly. On top of that, your customers also expect to have the resolution time as low as possible. It makes customer service very hectic and challenging for the support team. However, with the introduction of AI chatbots, customers can get prompt solutions to their issues with high-speed responses in real-time. In fact, as per the statistics, nearly one in four organizations that deal with customer service are presently using AI-powered virtual assistants and chatbots. 24/7 Customer Support to the Consumers Issues can pop up anytime, especially with the consumers. They expect that the brands must be available at all times for their rescue. However, being open day and night is challenging, specifically when you have a small customer support team. In such situations, automated customer service can prove to be your helping hand. It makes sure to offer on-demand support to the customers and answers their queries as soon as they pop up. Even if the automated systems could not resolve their issues, the auto-generated responses would assure them that their voices would be heard. Customized and Proactive Customer Service The best thing about AI for eCommerce and other DTC businesses is that it can efficiently gather a massive amount of appropriate customers' data. Analyzing this data, you can recommend products and services to the customers based on their browsing history and preferences. In addition, AI can also help create specific customer personas to focus on individual shoppers' buying patterns and deliver them the most personalized experience. As per Semrush research, 71% of marketers consider AI a suitable tool for a customized experience, making customers feel that every product and service suggested to them is custom-made for them only. A Perfect Decision-Making Tool for Customers You might be surprised to know that around 27% of the customers believe that AI can offer equal or better customer support services than human beings. Since most customers use their devices to interact with the brands, it becomes crucial to employ AI-powered virtual assistants to act as personalized touchpoints throughout their purchasing journey. These automated assistants can gather valuable details regarding the customers' queries and suggest the best option to ease their decision-making process. In this way, the customer satisfaction level increases, and the support team becomes free to perform other priority tasks. How Can AI Help DTC Brands in Retaining Existing Customers and Acquiring New Ones? Today, it does not matter what industry you operate in; one of the most crucial things that can make or break your brand is customer retention and acquisition. As already mentioned, customer experience is the key to getting a hold of your employees, and AI is certainly an apt way to achieve that. In fact, 40% of business owners believe that their biggest motivation to equip AI into their systems is customer experience. Here are some ways through which AI can help you with customer retention and acquisition: Finding and Filling the Gaps in the Content Marketing Strategy "Content is King!" You might have read or heard this somewhere, and to state the fact, it is true. In business operations, you must always focus on what content you are delivering to your customers. It would be best if you asked yourself the following questions: Is the content relevant to your target audience? How does the content help your customers? Does the content delivered by you help in lead generation, growth or productivity? Addressing these questions is essential for any business. You must know what content you should develop for your targeted customers. By using AI algorithms, you can figure out the gaps in your content and fix the issues to improve the performance of your marketing campaigns. Moreover, if you are into eCommerce or retail, AI can help you determine the demands and expectations of your customers, based on which you can create the relevant content to attract them. Pre-qualifying the Leads Since you have fixed your content strategies, you might receive heavy traffic over your website. However, not every visitor that comes to your web portal will turn into potential customers, and if this happens frequently, it might be possible that you are getting low-quality leads. It could happen due to: Targeting the wrong consumers Using inappropriate content strategies Inclusion of ineffective CTA Marketing on the incorrect social media platforms That's why 80% of new leads never transform into product sales. However, with the right AI tools, you can get the relevant data to know more about the interests and expectations of your target audience. It will help your sales department pick a specific lead generation strategy that includes pursuing, finding, and qualifying the leads that need to be followed up. Providing Customized Recommendations It might surprise you that many customers prioritize a personalized experience over privacy, as stated in a report by Harvard Business Review. In fact, the businesses that deliver customized recommendations based on customer data experience a 10% boost in their sales over the ones that don't. AI-based systems are so advanced that they analyze individual consumer data and filter the best-suited products and services for each of them as per their interests and preferences. In this way, businesses can easily target potential audiences and effectively acquire new customers on a large scale. Surging Repurchases with Predictive Analytics Predictive analytics is one of the state-of-the-art approaches that several businesses use for customer engagement and retention. In this process, the system analyzes the historical data with the help of AI, machine learning, data mining, and many other techniques. With predictive analytics, you can forecast trends, develop insights, and predict the customers' behavior based on historical data. One of the most significant benefits of predictive analytics is that it gives all the customers' information (from the data they had provided) related to their purchase history. Using AI, businesses can identify the products purchased frequently in the past and make the customer repurchase them. More purchases will deliver a positive experience and feedback for your business, which can ultimately lead to more new shoppers on your portal. Wrapping Up AI and machine learning no longer belong to the 'newest' technologies as many companies have already understood their benefits and are leveraging their features to gain success. Not only do AI tools help in customer engagement and acquisition, but they are also helpful in brand awareness and improving the customers' overall experience with one's brand. From lead generation to content personalization, AI has proved to be a perfect fit. Therefore, don't let yourself be pushed behind in the competition. Consult a skillful and experienced digital marketing agency with high proficiency in AI to retain the existing customers and acquire new ones. ...
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