5 Practical Ways To Use Google Analytics Effectively To Boost Your Inbound Marketing
Apr 24, 2016
10 min read
As a website or blog owner, you have worked hard and ensured that your content marketing machine is not only fueled up but working at an optimum level. The best news is that your websites and blogs are SEO optimized and you are excelling with social media pages and posts. Apart from that, your inbound marketing strategies are working for you and generating the much needed leads.
To finalize your success, you need one vital tool to help review your campaigns. Google Analytics is a web software and tool that is offered for free to webmasters and helps in providing data and information related to created campaigns.
The beauty of online marketing is that every action that an online visitor makes is tracked and stored on a server. This technology has shifted every marketing strategy therefore rather than setting vague goals or relying on your gut, you can use data in order to dissect campaigns and glean true insight into their ROI.
Below are 6 practical ways to use Google Analytics effectively to boost your inbound marketing results.
1. SEO Strategy
Search engine optimization has proven to be a force to reckon with especially in the 21st century. Even though you have been successful in creating and optimizing your content and keywords, you will have no way of determining their success on the world wide web.
The one advantage Google Analytics has over other traditional methods is that it can help you to track and even gauge the success of your keywords. Thanks to the intuitive interface and ability to outsource inbound marketing, webmasters are able to know which keywords were used, how many times they were used, where they were used frequently and also the devices used to access the website or blog. This helps to grade one’s landing pages as well as optimize your webpages.
2. Custom Event Tracking
Online visitors interact different with your website and your blog. It all depends with the type of information you have on display. With Google analytics, you can be able to set up custom event tracking for the best inbound marketing.
Downloading an ebook, clicking a call to action and watching a video are some of the events that can be tracked with Google Analytics. As you continue adding more features to your website, event tracking offers you the best chance of tracking and capturing information about how users interact with your website. If a specific action is considered important, then it can be converted into a goal.
3. Manage Social Media
Inbound marketing has been found to rely heavily on social media, especially when it comes to building awareness and generating new site visitors. The reports usually provide an insight into how social channels drive traffic and awareness when it comes to your brand.
Helps to configure your website objectives
The main goal of inbound marketing is to generate leads and sales. There are several site goals that a webmaster can create and some of them include:
a.How many visitors are viewing a keypage on your website
b.How much time they are spending on your website
c.Which pages are viewed more
Configuring the above objectives and many more on your Google analytics account will ensure reports informing you if a visitor has completed a site goal. These reports will help you make a decision regarding successful and unsuccessful tactics and strategies.
4. Site Search
This is an important tool that helps to show you what your visitors are searching when on your website. This feature has been found to unlock an abundance of visitor’s insight. For instance, if a user searches for information regarding how to clean coffee stains from a carpet and they find your website highly ranked, they will open it. If the information on your website does not include the latest methods for cleaning a carpet, they will use your search box to make an internal article search on your website.
If it comes empty, the visitor leaves the site but if it displays the much needed information, the visitor will stay. This action is captured by your Google Analytics account and it can help you understand why visitors stayed or left your website. This will work well with your inbound marketing strategies.
5. Attribution Modeling
Google Analytics can help a webmaster trace leads back to the first digital contact with one’s brand therefore being able to view the sequence of touch-points that led to the conversion. Thanks to Google Analytics, web masters are able to know if visitors found the website by making a search or they have made a subscription or even downloaded a white paper. This helps to ensure ROI when it comes to inbound marketing.
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CRM-based Enterprise Marketing Automation To Turn Clicks Into Conversions
A study shows that 73% of customers use various channels to interact with brands during their shopping journey. From discovering a product to purchasing and seeking support, businesses engage customers through websites, mobile apps, email, social media, and messaging apps like WhatsApp and Facebook. Providing a seamless and personalized experience across all these channels is nearly impossible without enterprise marketing automation, especially as your customer base grows. In this blog post, we will discuss enterprise marketing automation, its benefits, and how it simplifies marketing tasks across different platforms. We will also recommend the best enterprise marketing automation solutions to help you stay ahead of the competition. What is Enterprise Marketing Automation in CRM? Enterprise marketing automation (EMA) in CRM refers to using marketing automation tools integrated with CRM systems to automate and optimize marketing tasks at scale. This integration allows businesses to nurture leads, send personalized content, engage customers through multichannel campaigns, and manage their marketing efforts more efficiently. Enterprises often deal with large volumes of data, and marketing automation helps streamline communication, improve customer experience, and drive revenue growth. CRM systems are primarily designed to manage customer data and interactions, while marketing automation focuses on automating repetitive marketing tasks. When these two systems are combined, they create a unified approach that makes customer engagement more seamless and effective. The result is a more cohesive and personalized customer experience, which leads to better retention and increased sales. Thus, enterprise marketing automation is a key driver of long-term business success. How do CRM and Marketing Automation Work Together? CRM and marketing automation systems complement each other by combining customer data with automated processes. CRM platforms store comprehensive customer profiles, including purchase history, behavior, preferences, and communication logs. Conversely, marketing automation systems use this data to automate campaigns, send personalized messages, trigger workflows, and nurture leads. CRM for Lead Management and Nurturing Enterprise marketing automation in CRM systems provides valuable insights into the sales pipeline. It categorizes leads and tracks their journey. Marketing automation uses this data to engage leads through tailored campaigns. For example, if a customer is interested in a specific product category, marketing automation can trigger an email with a personalized recommendation, offering further information, promotions, or discounts. Segmenting Leads for Targeted CampaignsBy integrating CRM data with marketing automation, businesses can segment their leads based on various criteria, such as demographics, purchasing behavior, or engagement levels. This allows marketing teams to target specific groups with relevant content, ensuring the messaging resonates with each customer. As a result, customers receive more relevant, personalized marketing materials that encourage conversions. Automated WorkflowsAutomated workflows are one of the most significant advantages of combining CRM and marketing automation. A workflow could be set up to trigger actions based on customer behavior. For instance, if a customer abandons their cart on an e-commerce website, an automated workflow can send an email reminding them of their abandoned items, potentially encouraging them to complete the purchase. Turn Your Data into Loyal Customers Most trusted CRM and Marketing Automation Solutions to build everlasting customer relationships with the softwares best for your business. Get Started Benefits of CRM with Marketing Automation for Enterprises Integrating CRM systems with marketing automation tools offers numerous benefits for enterprises, ranging from enhanced efficiency to better customer relationships. Let’s dive into some of the most impactful advantages: 1. Increased Efficiency and Time SavingsBusinesses can save valuable time and resources by automating repetitive marketing tasks, such as sending emails or posting on social media. CRM and marketing automation integration streamline these processes, enabling marketing teams to focus on more strategic initiatives, such as content creation, campaign strategy, and lead analysis. 2. Personalization at ScalePersonalization is one of the most powerful tools in modern marketing. By integrating marketing automation with CRM data, businesses can send tailored messages and content to individual customers or groups. This could include personalized emails, product recommendations, or dynamic website content based on a customer’s previous interactions with the brand. As a result, enterprises can engage customers more meaningfully, which leads to higher conversion rates and greater customer loyalty. 3. Improved Lead Generation and NurturingThe combination of Enterprise marketing automation in crm allows businesses to manage leads through automated workflows better. Marketing automation ensures that leads are properly nurtured with relevant content at the right time, moving them through the sales funnel. Whether sending a welcome email or providing an educational resource, marketing automation ensures that each lead receives the right touchpoint in their customer journey, reducing the chances of lead drop-off. 4. Data-Driven InsightsCRM platforms provide valuable customer data, which, when combined with marketing automation, can be analyzed to provide insights into customer behavior and campaign performance. With access to this data, businesses can adjust their marketing strategies in real-time, ensuring that campaigns are optimized for maximum impact. 5. ScalabilityEnterprise businesses often struggle with scaling their marketing efforts due to the large volume of customers they manage. CRM and marketing automation systems enable businesses to scale their marketing efforts efficiently. As customer lists grow, marketing automation ensures that communications remain personalized and timely without adding additional strain on the marketing team. 6. Enhanced Customer Journey TrackingWith CRM and marketing automation integration, businesses can track the entire customer journey. From the first interaction to post-purchase follow-ups, marketing teams can see how customers interact with their brand at every stage. This helps businesses identify opportunities to improve the customer experience and increase engagement. Top 4 CRMs with Built-In Marketing Automation With Enterprises Several CRM platforms offer built-in marketing automation tools that can streamline your marketing efforts. Some of the top CRM systems include: 1. Click Up ClickUp is a task and project management tool that helps teams manage their work in one place. It allows you to track tasks, manage workflows, and collaborate with your team. ClickUp is highly customizable, making it suitable for businesses of all sizes. Using ClickUp CRM, you can seamlessly combine your marketing project management and automation, creating a more connected and efficient system. Key features: Easily search across all your tools, like Google Drive, HubSpot, and more, without missing a beat. Use ClickUp Whiteboards to plan, collaborate, and automatically create tasks or assign team members. Set up simple ‘if-this-then-that’ automation to save time on repetitive tasks. Create dashboards that track your marketing projects and show performance metrics based on real-time data. 2. Salesforce Pardot Salesforce Pardot is a marketing automation tool that integrates with Salesforce CRM. It helps automate tasks like email marketing, lead nurturing, and lead scoring, making marketing efforts more efficient and connected with the sales team. Key features: Seamless integration with Salesforce CRM for easy data management Tracks prospect actions such as downloads, page views, and web chats Helps sales teams focus on high-priority leads based on real-time engagement data Salesforce Pardot is the best choice for businesses looking to automate marketing tasks while keeping everything tied to their CRM system for better lead management and sales alignment. 3. Microsoft Dynamics 365 Microsoft Dynamics 365 is an integrated suite that combines CRM and marketing automation. It helps businesses manage sales, marketing, and customer service in a unified platform. Key features: Brings together sales, marketing, and customer service in a unified platform for a seamless experience. It uses AI to provide actionable insights, helping you make smarter decisions faster. Automates lead management, nurturing, and customer engagement with customizable workflows. Offers detailed analytics and reporting to track campaign performance and identify areas for improvement. 4. HubSpot CRM HubSpot CRM is a cloud-based platform designed to streamline customer relationship management. It offers sales, marketing, content management, and customer service tools, helping businesses grow by improving efficiency, organizing customer data, and automating workflows. Key features: HubSpot offers a free version with unlimited contacts and users. Simple interface for easy navigation and quick setup. Tracks and manages deals and customer interactions. Real-time customer support is available via chat. CRM Database that stores complete customer information in one place Improve Customer Retention With CRM-based EMA Almost 90% of U.S. marketers use email for customer retention, 63% use social media engagement, and 55% use direct mail. A CRM-based marketing automation system is invaluable for improving customer retention. With automated workflows, businesses can maintain consistent communication with customers and deliver personalized content at key stages in their journey. Whether sending re-engagement emails, offering loyalty rewards, or providing helpful resources, automated marketing ensures that customers feel valued and engaged. Moreover, automated customer feedback surveys and follow-ups enable businesses to identify and address issues promptly, reducing the likelihood of churn. By staying connected with customers through targeted campaigns, businesses can build long-term relationships and increase Conclusion Enterprise marketing automation tools with CRM capabilities are essential for streamlining workflows, enhancing customer engagement, and driving business growth. By integrating marketing automation with CRM, businesses can deliver personalized experiences across multiple channels, optimize lead management, and improve efficiency. If you’re ready to elevate your marketing and CRM strategies, Saffron Edge can help you choose and implement the right tools for your business. Reach out today to find the right tools and strategies that align with your business goals. ...
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7 Hacks Where Your Inbound Marketing Can Improve Lead Nurturing
Growing and nurturing leads is often regarded a very big challenge in marketing, nevertheless, a good number of inbound marketers often find it a tougher task in managing. Since inbound marketing was a very practical marketing strategy aimed at achieving business success, it can be used to improve lead nurturing. Some hacks and inbound marketing practices that helps the marketer to grow business leads while also nurturing them to success. Make Your Inbound Marketing Remarkable It pleases me to ask you, how many marketers with the mindset of nurturing emails have you seen implement creations like “ Heyo! Thank you for visiting our whitepaper”? Common! marketing in its entirety is supposed to be very inventive, and the marketers behind it creative. Abhor conserved email templates and start developing something very remarkable and inviting, and watch your list as it grows beyond expectation. That’s the goal, always remember! the very best thing about this tip is that it welcomes readers to view it, read it, and even try to download some piece from your website, this is what I refer to as nurturing. Do Open And Click-Through Goal Setting A good number of marketers out there sing the song of email tracking, but some often make the mistake of neglecting goal setting. Do you have a pre-planned action on open-rates and click through rates on the lead nurturing? Another thing to have in mind is that the blogosphere does not encompass a lot of definitive data on the outcome of the numbers. Do your social media monitorization Did you realize that you can monitor discussions happening at this moment on Twitter? You may convey a lead-supporting email that prompts your prospect to pose a question or make a remark on Twitter. Does that sound great to know? You are sure it would. There are also certain tools that help you to monitor your social media platforms for keywords, alert your team and also permit you to interact easily; HubSpot could be the better choice in this category. Emphasize on the pains of your audience Do you know that you can drive your audience deeper into a sales funnel with a tactical measure? There are so many ways of doing this, a good number of marketers recognize the pains of their audience but does not have it in hand, the relevant ideas to explore. This is called the concept of being engrossed in indecision which can be ruled out being more professional. The bottom line is this, by talking more about the problems of your readers, it helps them to come closer, giving them hope that there is a solution to their problems and who knows when...you may just come in with their desired response in the next couple of post. Invent Videography Incorporating Videos into your inbound marketing campaigns also helps in lead generation. Ever received an email with a video embedded into it? Guess you know what that means, you know the outcome it will portray at first sight which is clicking and immediately viewing it. Categorize your audience categorizing your audience would give room for better communication and improved message delivery. Contents for your existing audience should be separated from that of potential audience and Vise Versa. Incorporate marketing automation The use of automated system in inbound marketing will also help to improve lead nurturing irrespective of the campaign volume. The major role of automation software is to send out timely info to your distinguished potential customer with regard to their activities on your website. ...
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7 Tips To Grow Your Business With Inbound Marketing
Today the internet is overflowing with information and your potential buyers are being over-saturated with it. In fact, Sirius decisions has reported a 22% increase in the average sales cycle over the past 5 years because of more involvement of the decision makers in the buying process. To make sales you need to provide these decision makers the content that they are looking for that helps them make a decision exactly why your company is the next stop where they should buy the product from. Giving this informative content at the right time, and on the right platform has become your top job priority. There are simpler ways to use Inbound Marketing to grow your business and we’ll have a look at it. 1. Research To do a research, you don’t need wikipedia go throughs or searching over the internet for case studies or white papers to make your own strategy. All that is needed is you need to know your business and objectives, knowing about the competition and what kind of inbound strategy they employ and last and most important thing is to know your customers. Just ask yourselves these simple questions: Knowing your business How would you measure the performance of your efforts? What are your revenue goals? How do you describe the growth of your business?( revenue generated, amount of leads coming in, customers acquired, etc.) Defining the sales process? (producing content used to educate prospects, what is the length of process, etc.) Knowing your Competition If you think that you know it all about your industry that might be correct for some cases but businesses overlook the fact that they shouldn’t care much about the changes taking place in the industry, updates and innovations. If you want to stay ahead of the herd then continued industry research is a must. What kind of content is posted by your competitors on their website? Is there any major changes taking place, news and updates? Does a business to business marketplace exist for your industry? What is the current scenario regarding your industry stats? Are your goals realistic and attainable? Knowing Your Customer Constantly staying in touch with your sales team is important because they are the ones who are in direct contact with your potentials customers and they are the ones who can provide an insight about what your customers want. Some questions to ask them are: 5 key points that are commonly answered by the sales people? How is your product helpful in solving the customer’s problems? Most responsive customer demographics? What kind of communication the customers respond to the most? 2. SEO Creating content as per the needs of your customers is as important as optimizing it for keywords. Knowing in depth about what keywords your customers are searching for and optimizing each and every page of your website for such keywords is the process that your business needs to follow. When it comes to SEO keeping a tab on these takeaways is helpful: Including keywords in the page content in elements like header and page text Including keywords in the page properties such as URL, meta description and alt tags for images. Most importantly linking keywords in your content to the other pages of the website or to the other websites or landing pages for backlinking. 3. Content Most important and integral part of Inbound Marketing is the content. Creating an Inbound strategy that includes contents like blogs, content on websites, landing pages, on social media or email to which your customers respond the most to should be the area you should focus your energy. To see results you can even ask your customers by creating the premium content and fill out a form that how helpful or informative do they find your content. 4. Blogging Posting blogs on your websites and optimizing them for keywords is the way how you bring organic traffic to your website. It is highly recommended that you use blogging to grow traffic on your website. Some simple tips for a robust blogging strategy are: Writing content around the issues, and challenges that your prospects face and penning their solutions and mentioning about how your products or services can solve your problems. Maintaining the frequency The amount of content that goes out in a day whether it be in any form: blogs, content on social media sites etc., maintain the frequency according to the response you get from your customers. Learning from competitors Your competitors have already been blogging, so learn most of the stuff from them like what kind of content they post, what is the response they get in the form of comments, shares etc. Using call-to-actions Providing call-to-actions at the end of the blog like a button re-directing them to your products or services page after you have addressed their concerns through your blog. 5. Lead Communication After that you have successfully implemented all the above steps and let us assume that you have got some qualified leads, now is the time to actually focus on communicating with them. Based on the type of leads or queries that have been generated by various types of customers: who they are and what is their demographics, what kind of service or product are they looking at, which question they want to be answered by you. All these need to be taken care of while communicating with the customer. 6. Lead Nurturing Lead nurturing is the time when you get to know whether a lead is sales ready or not so that the sales team is not wasting time on unqualified leads. Here are some tips: Refining your messages Giving your customers with the relevant content or asking them more questions to know exactly what they want to know. They exactly need to hear something from you like an offer or something that entices them towards your company. What to give your customers Blogging comes in handy for this purpose. Keep sending them blog posts or updates in the lead nurturing e-mails to inform them or getting them back on your website. 7. Conclusion We hope that these 7 steps in your Inbound Marketing will help you grow your business. Creating the right content, optimizing the content for SEO will attract the right kind of visitors you are looking on your website and certainly generate queries for your products or services. ...
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