5 Quick-Fixes That Can Help Bring Back Website Traffic
Jul 09, 2016
10 min read
When you own an e-commerce firm then you spend a lot of time to keep driving traffic to your website. Infact, large firms like Amazon and Flipkart spend millions of dollars to not only retain online customers on their website but also bring in new traffic and increase unique users. But this is only half the battle.
Once you generate the traffic, now how do you retain the customers? The best way to keep your customers around is not only by rewarding them to stay but also through customer engagement. Keeping prospects on your site is the key to turning traffic into sales. Let us see on this side of the battle on how to manage customer engagement:
1. Analyze Your Website
You must be having a team of people who work day and night to make your website discoverable on popular search engines. It is indeed a difficult task but is a necessary part of business. Yet, just think about why offer a website that does not functions well? Customers either see a 404-Page not found error or the site takes too much of time to load. You should let your team to work out on finding the dead links in the website by using the many tools that are available online. One of them that we use is brokenlinkchecker.com.
The other issue and we must say the big one is that of page load times. Customers want to click through to a landing page that is informative that solves their needs and is attractive. If you can’t offer these things, then customers will write you off almost immediately and never come back. For checking the site speed you can use tools like Pingdom or other tools that are available online. As a general rule, please make sure that your site takes less than 3 seconds to load to ensure that your customers do not leave before they even arrive.
2. Create A Consistent Experience
Stay in touch with your customers apart from the online channels as well. The more options you provide your customers to contact you, the more likely they are to engage with you. Offer links to your social media page along with a live chat option on the website to instantly connect customers with the customer service.
When you can recreate the same customer service features online that a customer would generally find in a physical store, you can improve engagement and this will keep customers coming back.
3. Offering Customers A Loyalty Program
Most people think loyalty programs are hard on businesses by draining out profits, but this is not always true. A good loyalty program will draw in customers and make you their first thought whenever they need to make a purchase.
Most of the loyalty rewards are related to making a future purchase discounts whenever a client wants. Either it be a “Buy 1 and Get 1 Free” or “Buy 1 and Get 50% discount on next purchase”, loyalty programs are a great way to ensure that customers come back to you rather than the competition. It is cyclical method, the more customers you retain or gain, the less money you have to spend chasing down more.
4. Offer Online Video Content
It is known to all that Google and Facebook have prioritizing online videos over other content. Google’s Youtube is already a very popular social media channel and an old one. That alone is a good enough reason to get involved in making online videos for your business.
Online videos are far more engaging, and according to a recent report Facebook has reported video content as the most engaging content on its platform.
5. Create a real ‘About Us’ Page
People really want to know who you are. It’s our human nature to be curious and because the internet has anonymized the businesses, customers want to be able to at least know who they are buying products from when they come online.
A great “About Us” page not only engages the customers but also inspires them and draw them into your story. In world, where people use social media to find deeper connections, the ‘About Us’ page is a vital step for your website.
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Breaking Boundaries: How Headless Commerce is Changing the Game
The Ultimate Guide to Headless Commerce: A Fresh Perspective The headless commerce platform emerges as a beacon of innovation in the ever-evolving digital landscape. But what sets it apart? Let's dive deep, shedding light on lesser-known facets and exploring the uncharted territories of headless commerce. Headless commerce is revolutionizing the e-commerce landscape, offering brands unparalleled flexibility and customization. As the digital marketplace becomes increasingly competitive, understanding and leveraging headless commerce can be the key to standing out and delivering exceptional customer experiences. This guide delves deep into the headless platform and commerce world, providing insights, comparisons, and actionable steps for businesses considering this approach. What is Headless Commerce? Headless commerce is an e-commerce model where the front end (the "head") is decoupled from the back end processes. This separation allows for independent updates or alterations to the front end without affecting the back-end. It allows brands to update the user interface without touching the back end processes. Application programming interfaces (APIs), IT partners, and digital experience managers play a crucial role in the success of headless commerce solutions, enabling brands to deliver new experiences that meet and exceed customer expectations. Headless vs. Traditional Commerce: The David and Goliath Story While traditional commerce is the Goliath—powerful and established, headless commerce is the nimble David, using agility and innovation to redefine the e-commerce platform and battleground. Headless Commerce vs. Traditional Commerce Headless Commerce: Offers complete customization, allowing brands to decouple their front end from their back end system. This separation ensures easy integration with third-party providers and enables brands to update the front end without affecting the back end. Traditional Commerce: These platforms are simpler to set up and offer an all-in-one solution for retailers. However, they may limit design capabilities and flexibility, especially as businesses grow and seek more unique and customized ecommerce platforms experiences. How Does Headless Commerce Work? The magic behind a headless commerce system lies in the API (Application Program Interface). This API acts as a bridge between the front end and back end, facilitating real-time information exchange. While customers only interact with the front end, the backend, which may consist of a Content Management System (CMS), Progressive Web App (PWA), Customer Relationship Management (CRM), or Digital Experience Platform (DXP), works silently in the background, ensuring smooth operations. 5 Key Benefits of Headless Commerce Complete Customization: Brands can tailor the shopping experience exactly to their vision without design constraints. Faster Page Loading Times: With the back end separated, front end pages load faster, enhancing user experience. Reduced IT Support: Changes to the frontend can be made swiftly without heavy reliance on development teams. Enhanced Control and Scalability: Brands can easily adapt to technological shifts and scale at their own pace. Quicker Time to Market: Frontend and backend operations can be managed independently, speeding up the deployment of new features or designs. Common Use Cases for Headless Commerce Platforms Integrating Multiple Channels: Headless architecture facilitates seamless content delivery across various channels without separate management tools. Ensuring PCI Compliance and Checkout Security: Using a SaaS provider with headless architecture can streamline PCI compliance and enhance checkout security. Limitless Personalization: The open architecture of headless commerce allows for endless customization and integration possibilities. Is Headless Commerce Suitable for All Ecommerce Stores? While headless commerce offers numerous advantages, it's not a one-size-fits-all solution. Brands should assess their infrastructure, growth trajectory, and specific needs before shifting to a headless commerce solution. Getting Started with Headless Ecommerce 1. Evaluate Your Current Platform: Determine whether to enhance your existing platform with APIs or switch to a SaaS solution. Choose a Headless CMS: Decide between an open-source CMS or a SaaS provider based on your needs. Synchronize Your CMS and APIs: Ensure seamless front and backend integration for optimal performance. Top 5 Headless Commerce Platforms Shopify Plus: Offers powerful Headless Commerce capabilities and integrates seamlessly with top CMS and other frontend solutions. Adobe Commerce: Provides extensive customization options, ideal for brands seeking unique shopping experiences across multiple touchpoints. BigCommerce: Similar to Shopify Plus but with a smaller user base, it offers robust headless commerce features. Fabric: A flexible headless-first solution that promises an end to replatforming. Foxy: A platform focused on seamless checkout experiences and integrations with various marketing tools and payment providers. Headless Ecommerce Examples ILIA: A clean beauty and cosmetics company that leveraged headless commerce to enhance site performance and deliver a personalized shopping experience. KOTN: An online clothing retailer that consolidated two stores into one using the Shopify Storefront API, offering a seamless and fast shopping experience. Headless Commerce Architecture: A Comprehensive Overview Introduction: Headless commerce architecture refers to decoupling the frontend (presentation layer) from the backend (business logic and data layer) of an ecommerce system. This separation allows for greater flexibility, scalability, and customization, enabling ecommerce businesses to deliver unique and tailored customer experiences across various channels and devices. Core Components of Headless Commerce Architecture Frontend (Presentation Layer) Purpose: Responsible for displaying content and user interfaces across various channels, such as web, mobile, IoT devices, and more. Characteristics: Highly customizable, can be built using modern frontend frameworks like React, Vue, or Angular. Interaction: Communicates with the backend exclusively through APIs. Backend (Business Logic & Data Layer) Purpose: Manages business logic, data storage, product information, customer data, order management, and other core ecommerce functionalities. Characteristics: Robust, scalable, and can be integrated with various third-party systems. Components: Includes databases, servers, CMS, order management systems, and more. APIs (Application Programming Interfaces) Purpose: Act as the bridge between the frontend and backend, facilitating data exchange and ensuring seamless communication. Types: RESTful APIs, GraphQL, and more. Role: Crucial for the success of headless commerce, enabling real-time data fetching, updates, and integrations. Advantages of Headless Commerce Architecture Flexibility: Brands can redesign or re-platform the frontend without affecting the backend. Omnichannel Readiness: Easily integrate and deliver content across multiple channels and touchpoints. Scalability: As traffic grows, businesses can scale their frontend and backend independently. Rapid Innovation: Implement new features or integrations without a complete system overhaul. Challenges Complexity: Requires a deeper understanding of both frontend and backend systems. Integration Concerns: Ensuring seamless communication between decoupled systems can be challenging. Initial Setup: Transitioning to a headless architecture from a traditional setup might require significant time and resources. Headless Commerce: Not Just a Trend, But a Revolution From virtual reality shopping experiences to mobile apps to AI-driven personalization, headless commerce isn't just a trend—it's the future. Brands that don't adapt risk becoming relics of the past. This paradigm shift is improving user interfaces and ushering in high-end customer experiences, leading to increased engagement, satisfaction, and loyalty while paving the way for enhanced conversions. Unveiling the Concept of Headless Commerce As businesses, whether digital-native, offline, or omnichannel, continue to evolve, the lines between offline and online are becoming increasingly blurred. Driven by changing customer preferences and buying behaviors, new hybrid business models continuously disrupt the e-commerce landscape. Amid these transformations, the need for innovative technology solutions that offer agility, flexibility, and creative control has become paramount. Enter headless commerce – the catalyst enabling brands to efficiently meet customer expectations, foster customer loyalty, and cultivate conversions, all while establishing a robust digital presence. Decoupling for Infinite Possibilities At its core, headless commerce involves decoupling the backend from the front end, enabling brands to seamlessly add new touchpoints, functionalities, and features while leveraging the same backend logic. This powerful approach enables the creation of multiple frontends, such as onlines stores, mobile apps, IoT devices, and other commerce-enabled touchpoints, all unified by a single backend. Imagine a customer exploring a fashion app, selecting a black dress, and adding it to their cart. Behind the scenes, the headless commerce setup orchestrates a symphony of API calls between the front end and back end, culminating in a seamless order processing journey. Revolutionizing Brand Strategies Headless commerce is not merely a technical term but a game-changing strategy that empowers brands to curate interactive and immersive experiences with a simple API call. This approach offers an array of benefits that catalyze business growth: Embracing the Omnichannel Path: Headless commerce architecture bestows creative control, allowing brands to build agile and nimble solutions that enable seamless buyer journeys across multiple touchpoints. By swiftly adopting an omnichannel approach, brands enhance visibility across channels and drive conversions through the most profitable avenues. Empowering Customization: Liberated from conventional tools, businesses can craft exceptional e-commerce interfaces that precisely cater to customer needs. Personalized customer journeys featuring discounts, promotions, and interactive content, become a reality, nurturing engagement, retention, and conversions. Unleashing Innovation: Headless commerce liberates businesses to experiment, create, and innovate without disrupting the ecosystem. This flexibility facilitates enhanced user interfaces, seamless integrations with marketing software, and effortless transitions to new tools while safeguarding operational stability. Fostering a Flexible Core: The dynamic interaction between frontend and backend via APIs ensures data availability across various touchpoints. The result? A frontend that can evolve independently, allowing experimentation without compromising backend functionality. Adapting with Agility: Microservices-based headless commerce architecture ensures operational efficiency, scalability, and adaptability. This responsive design facilitates swift adjustments to industry trends, seamlessly aligning business strategies with market dynamics. The Road Ahead: Embracing the Shift In a world where modern consumers demand seamless online experiences across diverse channels, the emergence of headless commerce provides a transformative solution for brands seeking to excel in the field of DTC Ecommerce services. This approach empowers brands to reach customers precisely where they prefer, delivering exceptional experiences at every touchpoint. The amalgamation of headless commerce with DTC strategies, including DTC paid media and DTC earned media services, has the potential to redefine the online shopping landscape. The shift to a decoupled headless architecture doesn't just enhance brands' innovation abilities; it revolutionizes them. This shift propels brands to create and shape superior user interfaces that resonate with their target audiences, effectively elevating customer engagement, satisfaction, and loyalty. The collaborative effort of headless commerce and DTC SEO strategies furthers this impact by ensuring that brands are discoverable and accessible to their audience, ultimately resulting in enhanced conversions. The ripple effect of embracing headless commerce is the creation of a dynamic ecosystem. This ecosystem breaks the barriers of conventional strategies and embraces a customer-centric approach. As the digital landscape continually evolves, brands that adopt this evolution have the opportunity to stand out as industry leaders. Headless commerce catalyzes a paradigm shift in e-commerce, transforming conventional strategies into dynamic, customer-centric experiences. As the digital landscape continues to evolve, embracing this evolution can lead to a future where brands stand out by offering seamless, cutting-edge online shopping experiences that resonate with the demands and preferences of the modern consumer. ...
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Why Digital Transformation Is Important For Your Business
Digital transformation has completely transformed the landscape of marketing, commerce and client engagement and more in a positive way that impacts every area of your business. In this digital-centric world, digital transformation has become a hot topic and is much more than just digital; it's all about revolutionizing the business strategies to be innovative and customer-centric at their core. For businesses to get prepared for the upcoming industrial revolution, they must opt for digital transformation to unlock new potentials and overcome the challenges. It's the right time for businesses to rebuild the technology to succeed in the connected future and bring their vision come alive. Every enterprise now wants to become a technology enterprise! Digital Transformation is essential for securing future business growth, as well as maintaining customer loyalty and satisfaction. See how Digital Transformation is so imperative for your business: Excellent Customer Experience The primary focus of digital transformation revolves around improving the digital experience of the customers by creating a compelling personal experience. Thus, customer satisfaction will grow leading to customer loyalty. This increased revenue and productivity for the business. Great Marketing Tool People nowadays are exposed to a wider range of unique technology start-ups and inventive businesses. Customers now expect the business to advertise and invest in innovation to transform them more appropriate examples and digital transformation is an amazing platform for this purpose. Constant Improvement With improved productivity and customer satisfaction, organizations can continue to expand and enhance. The remarkable development enables the firms always to collaborate, learn and function well throughout regular iterations and reviews and grow their own experience and knowledge. Digitally transformed businesses can deliver excellent end-results by developing unique processes, solutions, services and business models in a fast-forward environment. Reduced Risks In an IT industry, the possible chances of failure are reduced mainly. A great approach to digitalization eradicates maximum obstacles and makes the organization future ready by automating workflows, updates, daily communication, internal as well as external processes and collaborative feedback at the end of the day. Cybersecurity Hackers outside and inside organizations have discovered new ways to attack, disrupt and undermine growing business. Trust remains the ultimate thing, giving security digitally focussed firms a significant benefit in brand reputation. With the increasing rate of digital theft and corporate spying, cybersecurity has become a major focus of businesses plan and execute their digital strategy. Conclusion While the above list could be longer, these are just a few reasons why digital transformation is significant for your business. If you are interested in transforming your business digitally, get in touch with us for a wide range of business solutions. ...
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3 Ways To Leverage Social Content Into Your Blogs
According to NY Times Insights Group study the audience is provoked to share blog through highlighted key factors. People only share those contents that either brings entertainment or value to their connections in the social media sites. Informative content sometimes gets educational and comes off flat, it can’t have any last longing mark on social or emotional levels. These are the situations where social content steps in to benefit you. It can also be regarded as a cross between content marketing and social media. The place where these two merges could be treated as Social Content. When you are creating any content, you are more focused on creation and source part rather than sharing. Social content can pull the audience to make a content more authentic which further makes it relatable and personable. here, you are not just shooting out another thought or idea but are encouraging an emotional connection among people. Here are three ways to leverage social content into your blog 1. Best Roundup Posts You need to create content which includes authoritative links that will support the ideas you are presenting. This will increase content’s authority and information trustworthy. Rounding up through insights of experts from other sources will not only going to transform your social content but it will also expand it. Your piece of writing will gain more impact if your thoughts are supported by influencers or experts of your industry or by quotes. Direct contact with these influencers is not required, if you can manage it then it is a great way though. You can keep a tap on the content that usually presents similar perspectives and ideas required by you, it will help you to take ideas from these sources and also for citation. Another way is to embed social channels or interactive visual or social elements to the posts. 2. Spotlights of Customers If you are thinking of going for a case study based on a successful interaction with the customer then you need to think twice. Case studies are data driven and it's boring for the readers. Make your customer spotlight more engaging than before. One of the easiest tactics is to solicit all your customer and appeal them to share their story of success. Select stories among brand ambassadors and associate with them. Keep flashing stories at regular intervals, which you find are the biggest success stories. Those who have a retail establishment, this procedure can be followed in the video or picture forms. Ask your customers to share their story and you can further share them with your audience. 3. Leveraging Comments You need to inspire your audience to engage or comment on every post you make. This will further help you in lifting those comments to get ideas that should be inculcated in the future posts. You will find many new thoughts and ideas by encouraging these discussions. Another tactic is to post engaging questions asking about the reviews from the audience in these social channels. It is much like conducting the survey around a particular topic by engaging more and more people. The submissions you derive from these post will help you in creating quote contributors and round up post exactly the same way you created influencers round-up posts. Engaging your audience through best roundup posts, creating a spotlight for customers and leveraging the comments you are receiving from your audience will definitely going to help your content in involving more with the community. This also means you are building a way towards your future engagements as are giving ample amount of weightage to customers opinions and contributions. This creates a social aura around the content you have written for a blog. ...
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