5-Steps To Nurture Your Leads with An Advanced Inbound Marketing Strategy
Apr 20, 2016
10 min read
Inbound marketing is a marketing strategy is where creation of appealing goods and services is done then shared to clients in order to ensure that they come back for more. The goods and services are made attractive by answering to client needs and answering basic questions relayed by customers.
In addition, the firm uses specific marketing tools to attract new customers while creating a channel to maintain a good rapport between the firm and new and existing clients. When all this is done, the firm’s employees focus on creating the right goods while disseminating the correct information about the goods in the long run.
Step 1. Determine Your Offer Mix Inbound marketing
Step 2. Work With Timelines and Goals
Think of having a mix of offer that will have an immediate impact on your target market. In addition, have a timeline so as not to have your offers running for too long hence diluting themselves in your target market. Have a straightforward marketing campaign that will last for less than 3 months. You can also compare with your previous campaigns to see if you have attained your goals and if not so, redirect your efforts to ensure you do not fall too behind your competitors in the industries.
Step 3. Drive Traffic
Use the following:
- Social Media- Post your offers on social media and join in the conversation on other forums. Mix up your content to avoid boredom.
- Blogs- Create a number of blog posts touching on topics related to your campaign covers.
- Pay-Per-Click Ads- This is a perfect way to gain traffic for your offers. Ensure your messages match with the product value in these ads
Step 4. Nurture Your Leads
This is done by providing valuable information to your clients, ensuring that they are nurtured by getting more leads and information related to your goods or services. Emails come in handy when keeping track of clients that click through it hence measure up your conversion rates.
Step 5. Reporting
An Inbound Campaign bears fruit in the long run. One needs to be patient to reap the rewards of the campaign. When you assign an Inbound Marketing agency to carry out your marketing campaign. They will send you monthly reports that will help you gauge the progress and success.
- Number of New Clients- Measure which campaigns were successful in bringing new customers. Compare the current and previous campaigns in order to get the actual metric.
- New Leads- An increased number of leads means that you are gaining entry to a market that you are new to and your campaign strategies were excellent hence attracting new customers to your goods and services.
- Views- Views are important in measuring the conversion rate in order to find out how effective the campaign was to your new market.
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Why Does Your Website Need Professional SEO Audit Services?
Prioritizing the appearance and health of the websites that appear prominently in search results is crucial in the current digital world. Many companies invest in SEO to boost visibility, but it is not just about funding but ensuring those efforts pay off. This is where a professional SEO audit company becomes invaluable. These experts thoroughly examine your website's performance, identifying areas for improvement. Think of it like a health checkup for your site. The SEO audit company provides practical recommendations for improvement. This blog will study the importance of a professional SEO audit company, explaining how their expertise can help your website gain more visibility, climb higher search rankings, and ultimately result in higher user engagement and traffic. What is an SEO Audit? A website audit thoroughly examines how well a website is doing. It looks into different parts of the site to understand what's working and needs improvement. After the audit, businesses can find and fix issues that might hurt the user experience and hinder business growth and success. Different types of Website Audits There are various website audits that focus on specific aspects of a site. Here are some common ones: Technical Audit: This looks at everything that affects how smoothly a website runs. It checks for issues like search engine crawl errors, mobile friendliness, broken images or links, and how fast pages load. SEO Audit: This type analyzes how well your website is doing in search rankings. It covers keywords, link profiles, how people find your site, the information on your pages, and if people are doing what you want them to do on your site. Content Audit: Often part of SEO audits, this gives feedback on what kind of content connects with your audience and encourages them to take action. Design Audit: Ensures your website looks good and provides a great user experience. It checks things like how information is presented, the structure of the content, and the use of colors. Competitor Audit: This helps your business by finding out what your competition is doing. By understanding their strategies, you can plan to improve your business performance. Benefits of Professional Website Audit Services: A company's website serves as the first point of contact with potential customers. It serves as the first impression, a marketing tool, and a platform for engaging with the target audience. However, maintaining a high-performing and secure website requires regular attention and, more importantly, the expertise of a professional SEO audit company. Here are some key benefits of investing in such services: 1. Performance and Speed Optimization: Page Loading Speed: Professional audits identify elements that may slow down your website and affect user experience. Optimization recommendations can significantly improve page loading times, reducing bounce rates and keeping visitors engaged. Mobile Responsiveness:As the importance of mobile devices rises, ensuring your website is compatible with the mobile screen is crucial. Audits pinpoint areas for improvement, ensuring a seamless experience across various screen sizes. 2. Improved Search Engine Optimization (SEO): Keyword Optimization:A professional audit scans your website's content and suggests improvements for better keyword targeting to boost search engine rankings. Backlink Analysis: Identifying and addressing issues with backlinks enhances your website's authority and trustworthiness within search engines. Content Quality and Relevance: Audits often provide insights into content quality, ensuring that your website provides valuable and relevant information to your audience. 3. Security Measures: Vulnerability Assessment: Professional audits thoroughly examine your website's security vulnerabilities. This helps in fortifying your defenses against potential threats. Malware Detection: Detecting and removing malware is crucial for protecting your website and visitors. Professional services use advanced tools to identify and eliminate security risks. Data Protection: With an increasing focus on data privacy, audits ensure your website complies with necessary regulations, building user trust. 4. Identifying and Resolving Technical Issues: Broken Links and Errors: Professional audits from a reliable SEO audit company identify broken links and errors, ensuring a smooth and error-free user experience. Code Optimization: Examining the website's code helps identify areas for improvement, enhancing overall functionality and performance. An SEO audit company can provide specific recommendations for code optimization. 5. Analytics and Reporting: Insights: Professional audit services provide comprehensive reports with actionable insights. These reports are invaluable for making informed decisions about your website's strategy and improvements. Tracking and Monitoring: Continuous monitoring is necessary for maintaining a high-performing website. Audits establish a baseline and enable ongoing monitoring to optimize your website. Website Audit Process This systematic process involves evaluating various aspects to identify issues, uncover opportunities for improvement, and ensure your website aligns with industry standards. Let’s discuss the typical website audit process: Define Audit Objectives:The first step is to understand Goals and clearly define the objectives of the audit. To increase performance, SEO, and security, knowing your goals guide the audit process. Find the key performance indicators (KPIs) relevant to your website's success. This could include page loading times, conversion rates, or SEO rankings. Accessibility and Indexing:A Crawlability Assessment is necessary to check if search engines can easily crawl and index your pages. Identify and solve any issues that may hinder accessibility. Examine and review the robots.txt file and sitemap to ensure they are properly configured, as it will guide search engine crawlers effectively. Performance Evaluation:Test the speed of your website, including individual pages. Optimize images, minimize code, and leverage caching to increase loading times. Also, optimize your website to be mobile-friendly, providing a seamless experience across various devices. SEO Analysis:Evaluate the effectiveness of your current keyword strategy. Identify high-performing keywords and areas for improvement. Direct your focus on enhancing the quality and relevancy of the backlinks. Analyzing the content on your site for quality, relevance, and alignment with SEO best practices. Security Assessment:Complete scanning for potential security vulnerabilities. Address issues promptly to safeguard your website and user data. Utilizing tools to detect and remove any malware that may compromise the integrity of your site. Technical Evaluation:Identifying and fixing broken links and errors to ensure a smooth user experience. Review the website's code for optimization opportunities. Remove any redundant code. Analytics and Reporting:Gather relevant insights from analytics tools, SEO platforms, and security scanners. Compile the insights into a detailed report. This should include actionable insights and recommendations for improvement. Prioritize and Implement Changes:Categorize the identified issues based on their impact and urgency. And accordingly, develop a plan for addressing and implementing changes. This may involve collaboration with development, marketing, and IT teams. Post-Audit Monitoring:Implement tools for ongoing website performance, security, and SEO monitoring. Remember to regularly revisit the audit findings and adjust strategies based on evolving industry trends and changes to your website. Conclusion Throughout the blog, we learned that a professional website audit is essential for businesses aiming to improve online performance, user experience, and overall success. Various audit types, including technical, SEO, and content audits, provide insights for targeted enhancements. Investing in the services of an SEO audit company offers benefits like performance optimization, improved SEO, enhanced security, and resolution of technical issues. Saffron Edge, a leading digital marketing firm, specializes in complete website optimization solutions. Their expertise makes them a valuable partner for businesses seeking tailored strategies to excel in the competitive digital landscape. ...
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Everything You Need to Know About Customer Experience Automation (CXA)
Businesses often use automation to reduce the time spent on repetitive tasks that can lead to mistakes. This is also key to making customers happier. Customer Experience Automation (CXA) helps companies improve their customer service with tools like AI chatbots or automated emails. With CXA, businesses can communicate better with potential and current customers, ensuring their needs are met smoothly from start to finish and making each interaction more personal. Transforming customer experience with AI and automation has many other benefits. This guide will give you a clear understanding of customer experience automation, why it matters, how it's used, and what might happen with it in the future. What is Customer Experience Automation? Customer Experience Automation uses technology, processes, and strategies to automate and optimize the customer journey across various touchpoints. It involves leveraging automation tools to deliver personalized, relevant, and consistent interactions with customers throughout their entire experience with a brand. CXA helps businesses automatically manage customer interactions from start to finish, making communication faster and more personal. For example, when a customer requests a query, an AI-powered chatbot can instantly provide relevant information or escalate the issue to a human agent. This improves customer satisfaction and frees human resources to focus on more complex tasks. It reduces the need for staff to handle everyday customer exchanges by allowing technology to do most of the work. Thus, it streamlines operations and enhances efficiency, which are vital aspects of marketing automation services. Who Benefits from Customer Experience Automation? Customer experience automation benefits various industries and departments, driving operational excellence and delivering superior customer experiences. Here’s how different sectors can benefit: Retail Retailers can enhance the shopping journey using automated personalized recommendations and omnichannel experiences. This leads to higher sales and stronger customer loyalty. Banking and Finance Automated account management, chatbots for customer support, and fraud detection systems help financial institutions improve efficiency and security. Healthcare CX automation streamlines patient engagement, appointment scheduling, and telemedicine solutions in healthcare, ultimately improving patient satisfaction. E-commerce E-commerce platforms benefit from automated order processing, shipping notifications, and personalized marketing campaigns, which boost sales and customer retention rates. Customer Service The use of automated chatbots, self-service portals, and ticketing systems helps customer service teams better manage inquiries, thus increasing the rate of issue resolution and customer satisfaction. Marketing Marketing teams can use automation to optimize email marketing automation campaigns, lead scoring, and social media management, driving better engagement and conversions. Sales Automated lead generation and CRM integration allow sales teams to focus on high-value activities, improving closing rates. IT IT departments benefit from automated service management, network monitoring, and cybersecurity solutions, ensuring system reliability and security. Operations Automated inventory management and supply chain optimization improve operational efficiency and reduce costs. Customer Experience Automation vs. Customer Relationship Management While CX automation and Customer Relationship Management (CRM) systems aim to improve customer interactions, their approach and focus differ. CX Automation primarily focuses on automating and optimizing customer interactions in real-time. It uses artificial intelligence and machine learning to provide customized solutions, quick responses, and a better customer experience. CX automation tools are designed to interact with customers across various touchpoints, including chatbots, email, social media, and voice assistants. CRM systems, on the other hand, gather and examine interactions and data related to customers across their entire lifecycle. They help businesses build and maintain customer relationships by tracking interactions, managing sales pipelines, and providing insights into customer behavior. While CRMs are essential for managing customer data, they don’t typically offer the real-time interaction capabilities of CXA tools. Platforms like Salesforce, HubSpot, and Zoho are frequently considered top choices by businesses looking to streamline their customer relationship management and marketing efforts when choosing the best CRM and marketing automation tools. Customer Experience Automation vs. Marketing Automation Marketing automation and CX automation are closely related but serve different purposes within a business. Marketing Automation focuses on automating marketing tasks such as email campaigns, social media posts, and lead generation. It makes it easier for businesses to target the right audience by eliminating the need for manual work and using customer information to send relevant messages. CX Automation goes beyond marketing to encompass the entire customer journey. It automates interactions at every touchpoint, ensuring a seamless and personalized customer experience. While marketing automation is a subset of CX automation, the latter covers a broader scope, including customer service, sales, and operational processes. To summarize, marketing automation is crucial to a broader CX automation strategy. While marketing automation focuses on customer acquisition and engagement, CX automation ensures that every interaction, from the first touchpoint to post-purchase support, is optimized and personalized. Let’s break through your revenue hurdles We find your primary growth blockers, build expert-led strategies, and provide custom data-driven solutions to help you hit your revenue goals. Set up a 1:1 strategy call Different Ways to Use CX Automation Businesses can implement CX automation to enhance their customer experience in numerous ways. Here are some key strategies: Automated Customer Support Implement the use of artificial intelligence in the form of chatbots and virtual assistants to offer 24/7 support. These tools can handle common queries, troubleshoot issues, and escalate complex problems to human agents when necessary. Personalized Marketing Implement AI-driven algorithms to offer personalized product recommendations and targeted marketing messages. This will enhance customer engagement and drive higher conversion rates. Automated Feedback Collection Automate the process of gathering customer feedback through surveys and reviews. This will help businesses quickly realize where they are weak and adapt to the situation. Voice Assistants Integrate voice assistants into customer interactions, allowing users to access information and services hands-free. This is especially applicable in the retail, healthcare, and hospitality sectors. Self-Service Portals Design web-based applications that allow customers to search for solutions to common issues check the status of their orders, or handle their accounts independently. Proactive Engagement Use automation to anticipate customer needs and engage proactively. For example, send reminders or offers based on a customer’s behavior or past interactions. Omnichannel Support Ensure that your CX automation strategy is omnichannel, allowing customers to switch seamlessly between different platforms and devices while maintaining a consistent experience. Top 3 Customer Experience Automation Platform Marketing automation platforms like the ones stated below help organizations create effective strategies to drive customer engagement. Hiring a marketing automation specialist is crucial for implementing these strategies. Salesforce Customer 360: Salesforce offers a Customer 360 platform that integrates customer data across various channels to deliver personalized experiences and automate customer interactions. HubSpot: HubSpot's customer experience automation platform provides marketing, sales, and customer service automation tools to create seamless customer journeys and enhance engagement. Zendesk: Zendesk's customer experience automation platform includes features for automating customer support processes, managing interactions across channels, and delivering personalized experiences to users. These tools assist in optimizing marketing campaigns for improved lead nurturing automation & upselling to current customers. A data-driven marketing automation strategy can help efficiently design, execute, and analyze these campaigns. Best Customer Experience Automation Examples Several businesses across various industries have successfully implemented CX automation to enhance their customer experience. Here are some of the best examples: Personalized Recommendations Netflix: One of the most recognized examples of personalized recommendations, Netflix uses AI and machine learning algorithms to analyze a user’s viewing history and preferences. Based on this data, Netflix suggests movies and shows that align with the user’s interests, creating a tailored viewing experience. Amazon: Another leader in personalization, Amazon leverages AI to offer product recommendations based on previous purchases and browsing history. This approach enhances the shopping experience and drives higher conversion rates. Starbucks: Starbucks has an application that allows customers to receive offers based on their previous orders and choices. This level of personalization encourages repeat purchases and strengthens customer loyalty. Chatbots and Virtual Assistants Siri and Google Assistant: These virtual assistants have become integral in offering hands-free assistance to users, from setting reminders to answering complex questions, enhancing user convenience and satisfaction. Voice Assistance Domino’s Pizza: Domino’s has adopted voice assistants in its ordering system, where customers can order food using voice without opening a mobile application. This not only speeds up the ordering process but also enhances customer convenience. The Future of Customer Experience Automation AI will become globally prominent, particularly in improving how businesses handle customer service. By automating customer experience, AI will enable quicker and more efficient service. DTC and SaaS marketing automation tools can be implemented to enhance customer support in this fast-paced era to improve the customer experience. These tools can help in various ways, such as implementing chatbots to provide immediate assistance, virtual assistants to address customer queries, voice help for smoother interactions, and personalized suggestions to enhance the overall experience. With the help of AI-powered automation, businesses can ensure speedy and dependable customer support, thus meeting the demands of today's customers. Hence, the use of AI in customer support is expected to grow as it leads to better customer outcomes. Conclusion CX automation is about using technology to better engage with customers. It makes services personalized and smooth, benefiting many industries by making things more efficient, satisfying customers, and helping businesses stand out in their markets. Take your automation customer experience to the next level with Saffron Edge. Contact us today to learn how we can help you transform customer interactions and drive growth. ...
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Four Consumer Trends to Help Drive Your Brand Voice in 2022 and Beyond!
The dynamic nature of the business world does not only depend on the transactions, but the consumers who are driving it. It is important for brands to know their consumer base and feed the information and products according to them! In recent years, consumers have witnessed a huge change in the behaviour, preference, and buying pattern. This is backed by the outbreak of the COVID-19 pandemic, which has induced several changes in consumer’s lives. Here we are listing some of the major trends among consumers, which would provide your brand with key growth prospects: 1. Evolution of Customer Centricity Customer Centricity refers to an approach in which consumers' situation, perception and emotions are kept at the core while making a company's strategy. In the last few years, companies are widely adopting this concept and are using this approach for better customer experience and consumer satisfaction. Now, people are becoming smarter and they are aware of their importance in the business world. They are acting as the driver for the business. Thus, one of the highly popular concepts, on which organisations are significantly working is customer centricity. It is of utmost importance to know your target audience well, after all they are bringing you more business opportunities. Using past data and sales patterns, one can easily draw out trends, which prevails among the customers. For example, if a company wants to know at what time their products are majorly searched, then they can use that time for the launch of their new product or solution. There are many companies that are increasingly using solutions like customer data management tools, which help them to evaluate and frame strategies for better brand value. Imagine, knowing what would be the possible next step of the customers you are serving. This would let any company imagine their brand value and customer retention rate. Drawing a pattern out of the data extracted from various sources can help a company to make different strategies. So, it is important to make customers’ the core aspect of your business along with understanding and observing their patterns through historic data. Timings play a crucial role in determining whether a customer would opt for your services or move to your competitors. Hence, you should identify at what time, customers would probably need your assistance and then, show up at that time. Plan for the path, you want them to choose, at the time when they need it! It is that simple, right? 2. High presence of customers in the digital world The reason why the digital world is holding more prominence than the actual world, is its wide adoption among customers as well as companies. The COVID-19 pandemic compelled companies and consumers to shift to online platforms for any kind of interactions and transactions. In the current scenario, the high penetration of the internet and growing adoption of smart devices like laptops, smartphones, are compelling companies to have a decent footprint in the digital domain. Social media platforms like instagram are helping customers to carry out their shopping while scrolling for entertainment. Now, such platforms are not just limited to people’s personal accounts, but also have emerged as a medium for the companies to interact with their customers. For example, companies like Starbucks, Zomato, and Amazon have started sharing various posts on twitter and instagram in order to map their brand in customers’ minds. Since an average person spends a significant time on their phones, scrolling their social media handles, it is best for the companies to enter their domain and connect with them. Influencers on these platforms have a high capability to influence the audience, who generally look for the review before choosing a product. Thus, opting for such marketing tools can help product companies to improve their brand voice. Nobody can deny the fact that social media has the power to influence people. Any information can be spread like fire on social media. So, why can’t you make barbeque out of it? Customers are becoming advanced, they understand the deal and crack it! All you need to do is to present the deal before anyone else does. Apps are making customers’ lives easy and hence, they are opting for it, recently various apps gained popularity because of this. The main points to remember while launching any app for your company are: It should have easy user interface It should have the ’guiding’ factor It should be quick and attractive Considering these pointers can attract more customers towards it and hence, help you in gaining a brand value. So, chase for what you want to be chased for! 3. Growing awareness among customers about their health and environment Consumers across the globe are significantly changing their lifestyle, food habits and even ethics. There is a surge in the population who are opting for sustainability at the core of their living. It is due to the rising awareness among people about the importance of conserving resources and protecting the environment through every small step. Understanding how consumers are thinking and how changes in the environment and social culture are affecting their lives, is crucial. Many companies are highlighting sustainability in their products and processes in order to gain more buzz among consumers. Imagine a food company becoming completely vegan in order to stop cruelty on animals. In this case, people would definitely opt for it. The pandemic has significantly motivated consumers to opt for a clean diet and to be sensitive towards other beings. In a case study, Grubhub, an online food company, published a report in 2021, in which they mentioned that people are significantly opting for their plant-based dishes. Additionally, in comparison to 2020, vegan orders have surged by 17% and vegetarian orders surged by 55%. Similarly, many fashion brands are introducing sustainable clothing and accessories. This shows that consumers are significantly driving up the concept of sustainability due to the high awareness, which is further creating opportunities for the companies to gain momentum in the digital space. Knowing the level of awareness and information consumers have is important for the companies. Along with that, it is important for companies to respect the emotions of the consumers and also fulfil their environmental responsibility. ? 4. Interactive, Relatability and humour Today, the millennials and Gen Z are the most commonly targeted consumer base for the companies. They are the early adopters of various new products, technologies, solutions and services. This is why it is crucial to target and establish an interactive communication with them. Since these generations are not passive acceptors, it requires a lot to maintain a relationship with them. Adding relatability to the content you post on your business accounts can hold on to them. Millennials need companies to have interactive communication with the companies through various modes, especially social media. For that, companies should be very active on different platforms and always welcome the feedback they get from the audience. Also, it is highly important to understand the slangs and language they use and reflect that in your work. Anything cool and funny would always be in trend among the population. Thus, it is important to maintain the relativity and humour part while communicating to the millennials and Gen Z. Meme culture is at its peak, many organisations, no matter in which industry they deal in, are making memes as a fun way to communicate with their customers and engage them to elevate your brand voice. Word of mouth plays a crucial role in influencing and establishing a brand value among consumers. For example, a person wants to buy a television set, then, generally, they ask their known ones and then scroll online for review. In this case, companies need to build brand image among consumers, which builds trust on them and then, further help in expanding the customer base for the company. Building a healthy relationship with the younger generation with rising disposable income can be a boon for the companies. Be humorous, use their language and know their deals! This is all you need to make hustle among them! To Sum up… The relationship between consumers and businesses is not just limited to the trade of goods services with money. It has transformed to the exchange of ideas, emotions and values. Earlier, consumers were passive receivers of the content floated by the companies, which were limited to a few of the mediums only. But, now, it is a broad spectrum, which companies can utilise to boost their presence and strengthen their brand voice. So, after reading some major trends among consumers, now, you can have the idea of boosting your company’s brand value! Just focus on the concepts like Evaluate, Study, Create, Relate and Shoot your business sales! This mantra will give you a clear vision of your target audience and hence, help in creating your brand voice. ...
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