5 Strong Reasons Your Business Should Invest In Mobile Marketing
Nov 06, 2017
10 min read
In today’s digital world, it is impossible for businesses to survive without forceful and effective marketing. Marketing agencies are not inexpensive these days, so it is very essential to choose the right marketing strategy right from the start. To reach a large user base, experts need to discover the channels that reach people easily, and in this case mobile marketing strategies is the best option.
Adoption of these devices has drastically affected the professional world. These technologies give marketers an opportunity to reach out to potential customers and provide buyers with attractive offers they cannot refuse. Mobile phones have completely changed the way professionals engage, sell, entice, motivate and retain their customers, arising the need for mobile marketing.
It's a modern world and businesses are becoming more customer centric. Majority of people use mobile phones nowadays to access the internet, shopping online, watch videos, play music, and much more.
Here is a list of five strong reasons why your business should in Mobile Marketing.
1. Direct and Fast
Mobile marketing is a fast and direct way to communicate with your buyers. Nowadays people are so addicted to their mobile phones that they are with them all the time. Therefore, marketers can communicate directly with the user to a large extent. So, when a promotional message is sent to the consumers, they have an opportunity to make instant purchase and give immediate feedback through SMS.
2. Convenient
Whether a mobile marketing campaign uses MMS or SMS, the texts are simple, short and to the point. This convenience increases the interest of consumers to go through the entire message and also provides a link for purchasing from the message directly.
3. Improved Consumer Engagement
Mobile phones are a better medium of engagement and communication with your customers as users cannot always be online via desktops and laptops, while with mobile phones, they are connected to the internet every minute. This means that your customer engagement level with mobile devices will always be on rise as compared to laptops and desktops. According to the research conducted, people spent approximately 65% of digital media time on their mobile phones, with approx 35% on a laptop or desktop.
4. Easy to Track
With mobile marketing user response can be tracked instantaneously. This benefit of mobile marketing helps marketer better analyze and understand users behaviour and interests, thus enhancing their business standards of service.
5. Secured Payments
Payments through mobile phones is very convenient for customers today. With mobile marketing users are offered safe and secured online payment option, which works through advanced systems. Here, users does not to pay expend currency each time, make any an online purchase.
Conclusion
These were some reasons why your business should invest in mobile marketing. So get ready! Invest in mobile marketing and help your business grow. For more information related to mobile marketing strategies, get in touch with us.
How to Create a Converting Home Page For Your DTC Brand
Step into the bustling world of the internet, where landing pages eagerly await your arrival, beckoning you to embark on a captivating digital journey. With each click and maneuver, these virtual gateways open up a realm of possibilities, serving as the vital bridge between curiosity and conversion. Whether you stumble upon them through ads or deliberately click on call-to-action buttons, landing pages hold power to transform casual visitors into engaged leads and loyal customers. In the dynamic landscape of Direct-to-Consumer marketing, the art of crafting a compelling landing page becomes a crucial linchpin of success. Prepare to unlock the secrets to an irresistible virtual storefront as we delve into the prerequisites for your DTC business's landing page, unraveling the transformative path to creating a home page that captivates hearts, captivates minds, and ultimately converts your audience into ardent supporters of your brand. What is Landing Page Optimisation? Landing page optimization is a strategic endeavor aimed at refining and enhancing every aspect of your landing page with the goal of increasing conversions. Rather than relying on mere intuition or guesswork, this process revolves around leveraging data and anecdotal evidence to make informed decisions.What makes landing page optimization even more exciting is the ability to gather valuable insights before your page even goes live. By engaging with your audience through surveys or other means, you gain a deeper understanding of their expectations and preferences. Armed with this knowledge, you can fine-tune your landing page to align with their needs and desires, maximizing its impact.Recognizing that creating the perfect landing page doesn't happen overnight is important. Instead, you launch the page and closely monitor its performance, analyzing the data and observing the conversion rate. This iterative approach allows you to make necessary tweaks and improvements based on real-time feedback, continuously refining the page to achieve optimal results. Why do you need Landing Page Optimisation? A more effective approach to landing page optimization involves identifying specific problems that contribute to low conversion rates. One valuable tool for this is a heat map, which shows user engagement patterns and highlights areas that need improvement. By analyzing the heat map, you can gather data-driven insights to inform your optimization efforts. By focusing on specific pain points and utilizing tools like heat maps, you can adopt a more methodical and informed approach to landing page optimization. Instead of relying on guesswork, you can leverage tangible data to make strategic changes that have the potential to significantly improve your conversion rates. However, heat maps are not the only visual data reports that can help. A scroll map reveals where visitors scroll past or disengage, while a confetti map shows where they click. This visualization allows you to understand where visitors click and what elements attract their attention. Overlay reports and list reports provide additional insights, showcasing click percentages on different page elements and presenting numerical data on individual clicks, respectively.By utilizing these various visual data reports, you can gain a comprehensive understanding of visitor behavior and identify areas for improvement on your landing page. Armed with this information, you can make informed decisions to optimize your page elements, improve user experience, and increase conversion rates. How to Optimize Your Landing Page? Conversion rates heavily depend on your landing page, and this is not a mystery. This process commences from the moment you embark on designing the page and continues even after its launch.Landing pages, like product prototypes, require multiple iterations to achieve the desired outcome. They must resonate with the target audience, capture attention, inspire action, and meet expectations. To optimize a landing page, an iterative approach is necessary. This involves testing, analyzing, and refining based on real-world data and user feedback. By leveraging insights from analytics, user behavior tracking, and feedback mechanisms, informed decisions can be made to enhance the landing page's performance over time. Let’s briefly explain how you can build a landing page that wins! 1. Know What You Are Offering Renowned marketing expert Joe Chernov once aptly stated, "Good marketing makes the company look smart, but great marketing makes the customer feel smart." This quote underscores a powerful principle that can be applied to your landing pages to significantly boost conversion rates.When crafting your optimization strategy, it is essential to consider how you can create a customer experience that elicits positive emotions. You want your visitors to feel not only smart but also appreciated, inspired, and excited throughout their journey on your landing page.To achieve this, focus on empowering your customers with knowledge and value. Provide them with clear and concise information that educates and guides their decision-making process. Highlight the unique benefits and features of your product or service that make them feel confident and intelligent for choosing your brand.Additionally, demonstrate genuine appreciation for their interest and engagement. Personalize the experience by addressing their specific needs and preferences. Show empathy and understanding by addressing potential pain points and offering solutions that resonate with them.Inspire and ignite excitement by presenting compelling visuals, engaging copy, and persuasive calls to action. Create a sense of anticipation and show how your product or service can transform their lives or solve their problems. 2.Keep the Important Stuff ‘Above the Fold’ The concept of "above the fold" originates from the world of newspapers, where the most captivating stories were strategically placed on the front page, above the traditional fold. The goal was to grab readers' attention with compelling headlines, enticing them to purchase the newspaper.Similarly, in the digital realm, you can apply the principle of "above the fold" to your landing pages. This refers to keeping crucial elements of your page visible and accessible without requiring users to scroll. With the widespread use of smartphones and tablets, it has become even more challenging to capture and retain users' attention.The good news is that you can leverage a scroll map to identify the average fold location on different devices. This visual representation enables you to determine where users typically reach before scrolling, allowing you to strategically position key elements. To optimize your landing page for maximum impact, focus on keeping essential elements above the fold. This includes your attention-grabbing headline, a concise and engaging body copy, and a prominent call-to-action (CTA). By ensuring these elements are immediately visible, you increase the likelihood of capturing users' attention and encouraging them to take the desired action. 3.Employ the Principle of Scarcity The psychological principle of scarcity is a powerful tool in marketing, and it can be effectively utilized on your landing pages to compel visitors to take immediate action. The concept is simple: when people perceive that something is limited in availability or time, they are more inclined to act promptly to avoid missing out.The use of phrases like "limited time" or "limited quantities" triggers a sense of urgency and creates a fear of missing out (FOMO) among your landing page visitors. This urgency motivates them to take action now rather than postponing or deliberating.Even large retail stores like Target recognize the power of scarcity. When you encountered the message "only 2 left" while checking availability for a product, it created a sense of urgency and prompted you to take immediate action to secure the item before it was sold out. This is a tangible example of how scarcity can drive consumer behavior.To leverage scarcity on your own website, consider activating limited-time discounts or offering exclusive lead magnets that won't be available again. By clearly communicating the time-sensitive nature or limited availability of your offer, you tap into the psychological trigger of scarcity.A countdown timer is an effective visual element that adds an extra layer of urgency. It visually showcases the remaining time your visitors have to act on the offer, further enhancing the sense of scarcity and prompting them to take immediate action. Inconsistencies may undermine their trust in your brand and deter them from taking the desired action. By ensuring visual consistency, you establish a cohesive narrative and reinforce the offer or value proposition presented in your ad. This creates a smoother transition for users and instills confidence that they are in the right place, reinforcing their decision to click on the ad and continue exploring your landing page. 4.On-Page SEO On Page SEO plays a significant role in driving traffic to landing pages, and it's crucial to optimize your pages to rank well for relevant keywords. Whether your landing page is your homepage or a specific page targeting industry-related keywords, appearing in search results is essential for visibility and attracting potential customers. When people search for your company's name, your homepage or designated landing page should ideally appear in the search results. This ensures that individuals seeking your brand can easily find the information they are looking for. Optimizing your landing page with your company name, relevant meta tags, and clear page titles can improve its visibility in search engine results.Additionally, you can rank for industry-related keywords to attract a broader audience interested in the products or services you offer. Tools like Ubersuggest can help you identify the best keywords to target for your landing page. Conduct thorough keyword research to understand the terms and phrases that your target audience is using to search for information related to your industry.Incorporate these keywords strategically throughout your landing page's elements, including headlines, body text, image alt text, and more. However, it's important to maintain a natural and reader-friendly flow. Avoid keyword stuffing, as search engines prioritize quality content that provides value to users. In Conclusion Creating a high-converting landing page for your DTC business requires a strategic approach encompassing various elements. By implementing best practices and leveraging data-driven optimization techniques, you can maximize your chances of capturing leads and driving conversions.From understanding the psychology of your audience to utilizing visual consistency and incorporating scarcity tactics, every aspect of your landing page should be carefully crafted to inspire action and make visitors feel valued and empowered.At Saffron Edge, we specialize in helping DTC businesses create compelling landing pages that drive results. Our team of digital marketing experts understands the intricacies of crafting high-converting pages and can assist you in optimizing your online presence. ...
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Enhance Product Discovery: Best Navigation Tips to Improve UX
What makes navigation an important factor? Have you ever felt that you wanted to reach a particular page on a website but could not or said you got lost? This is where navigation comes in and helps you easily navigate through the numerous pages of the website. Implementing optimal E-commerce Navigation UX helps users easily navigate the website's various pages. Businesses can improve their overall UX by incorporating simple pathways, smoothly designed menus, and a user-friendly interface. Most of all, a well-structured navigation system easily guides a potential customer through the ocean of products, fostering a positive user experience and increased engagement and purchases. According to research, only 30% of the users rely on search input, while 70% prefer navigating directly. This blog will discuss the importance of navigation and the rules for designing an effective navigation. What is Ecommerce Navigation Design? Ecommerce navigation UX design focuses on creating, analyzing, and implementing effective ways for users to navigate online shopping platforms. This specialized area of navigation design is integral to the success of ecommerce websites, as it directly impacts how users interact with and explore the vast options of products and services. The primary goal of e-commerce navigation is to provide a smooth and positive journey for users from the moment they enter the site to the completion of a purchase. This involves the strategic use of UI patterns, including links, labels, and other elements, specifically tailored to enhance the ecommerce user experience. The advantages of an e-commerce navigation UX design are: Enhanced User Understanding: It helps users quickly understand the structure of the ecommerce platform, making navigation and product discovery easy. Increased User Confidence: A user-friendly navigation offers credibility and authority, which makes users confident about the product, encouraging them to browse and make purchases easily. Credibility: The navigation design contributes significantly to the credibility of an ecommerce platform. The design patterns for navigation UX are diverse and dynamic for e-commerce. Different businesses need different navigation patterns; there is no such thing as one solution that fits all. Each chosen design pattern must be carefully evaluated and tested to ensure it aligns with the ecommerce platform's specific requirements and the target audience's preferences. Adopting a user-centered design perspective is essential. Understanding online shoppers' distinct preferences and behaviors allows for creating navigation that optimizes the ecommerce platform and resonates with the users, ultimately contributing to a positive and rewarding online shopping experience. The Importance of Navigation Design More than 5.5 million apps are on platforms like Apple and Android collectively. Now, think of these maps as the navigation design of each app, determining how easy or frustrating it is for any user to find what they are looking for. Every product needs a smooth path, whether it's buttons, menus, or dropdowns, for a user to achieve their goals. If this path is confusing or poorly designed, that person might leave and abandon the app. That is why navigation design is crucial it works like a friendly guide, helping them explore and enjoy what an app offers. In 2001, tech expert Alan Cooper highlighted, "A good design should be crystal clear. Users shouldn't waste time figuring out where things are hidden.” Here’s why navigation design matters: Reflects Your Brand: A well-designed navigation system makes a positive impression, shaping how users see the app. Communicates User Location: Navigation acts as a GPS, which helps you know where you are in the app. It's like a friendly guide saying, "You are here," making your experience smoother. Provides Access to Information: Navigation is the key to finding your need. A smart navigation system ensures you can easily access the information or features you are searching for. Good navigation design is not just about buttons and menus; it is about making the user's journey through an app enjoyable and hassle-free. What are the rules for Designing Great Navigation? Prioritize Consistency Inconsistencies in navigation can arise when content does not align with the predefined sections of a website, leading to its separate listing. Alternatively, there are situations where users require quick access to elements residing deep within the website, prompting site owners to add quick links in the navigation. However, some alternative approaches aim to sidestep the practice of making irregular additions to the navigation.1. Subpages and Landing Pages Achieving consistency needs transparent decision-making. All navigation elements should display subpage links or none of them. Displaying subpages for specific sections may mislead users, creating the impression that sections without visible subpages lack them. If subpages are not featured in primary navigation, employing consistent secondary navigation across all sections is crucial. For example, When a visitor hovers over any section in the menu on the Nashville Zoo website, the corresponding subpages for that section become visible. Similarly, all primary navigation items should consistently link to landing pages or serve as section headers for secondary navigation links. Inconsistencies such as only some items being linked can create confusion among users. Additionally, when a primary navigation item is a link, clearly indicating the related action through verbiage or visual design is essential. This ensures users understand how to navigate to the desired content. Let’s look at an example: In the Fairfax County Public Schools menu, users can reach the Careers landing page by either clicking on the text "Careers" or clicking on the arrow to explore the subpages. 2. Call-outs and Feature Blocks Call-outs or feature blocks on the homepage or section landing page may be best for content requiring easier access. These visually appealing elements capture user attention without disrupting the overall site navigation. 3. Breadcrumbs Breadcrumbs act as effective navigation aids for users arriving from external sources. Ensuring accuracy in breadcrumbs is critical for effective user orientation. While smaller websites with two levels may not necessitate breadcrumbs, consistency is key when implementing them. By adhering to these principles, websites can establish a cohesive and user-friendly navigation experience, allowing users to explore content with clarity and effortlessly. Design Clear Interactions User confusion often arises when visitors struggle to identify interactive elements or anticipate specific actions. To overcome this challenge, it is imperative to design functional and crystal-clear interactions meticulously. Clarity through Visual Changes Visual changes convey the nature of interactions on a website. An example is the smooth transition from an expand icon to a collapse icon, signaling a change and providing users with a straightforward guide on how to undo the modification. The absence of such visual updates may result in users overlooking these crucial changes. Use of Labels with Icons While icons can effectively replace text links, introducing a label significantly reduces ambiguity. For instance, rather than relying on the widely debated hamburger icon, adding a clear "Menu" label alongside it improves user understanding. This practice proves valuable for other commonly used icons, such as "Contact" or "Login." Designing Interactive Icons The differentiation between icons serving as links and those employed for informational or categorical purposes is critical to user understanding. A strategic approach involves assigning the link color specified in the style guide exclusively to icons designed for interaction. Decorative icons adopt a distinct non-link color to maintain clarity. A study by NNG underscores the impact of varied visual indicators. Users show a 37% increase in speed when locating items within a web page list where color and icon variations complement the text. By implementing these principles, websites can serve user-friendly experiences, ensuring visitors confidently navigate and engage with the intended interactions. Avoid Deep Navigation To create a perfect design, aligning the information architecture (IA) and website hierarchy with this goal is crucial. When constructing a sitemap, aim for a "flat navigation" model, enabling users to reach the deepest pages within one or two clicks. While flat navigation is an ideal solution, it is a misconception to believe that limited short-term memory necessitates short menus. The Nielsen Norman Group advocates for menus that allow users to "rely on recognition rather than recall." Thus, menus should be short enough for easy scanning yet long enough to maintain clarity. Limiting the Number of Levels The site hierarchy defines the number of navigation levels. One or two clicks should quickly lead users to their desired destination with minimal confusion. As the Nielsen Norman Group noted, deeper hierarchies can disorient visitors. Most websites maintain three or four levels of hierarchy, balancing accessibility and avoiding overly broad navigation. To determine the right number of levels, separate the current hierarchy into different groups and assess whether these groups can be brought next to a higher-level grouping. This may involve: Updating section labels Creating new sections Adjusting how sections relate to each other Consolidation or removal of content needs to be considered as well. Current trends for truly flat navigation lean towards full-page designs where all pages reside on one level. Unique Visual Design for Each Level Navigation should enable quick scanning, distinguishing the primary, secondary, and tertiary links. Consistent visual design elements such as font styles, sizes, weights, and colors should differentiate between navigation levels. If secondary navigation is present, it should clearly distinguish between parent/child and sibling links while aligning cohesively with the primary navigation. Use Location Indicators Similar to breadcrumbs, location indicators within the navigation assist users in orienting themselves within site, especially when navigating deeper levels. Clear visual cues signify the section a user explores, enhancing overall navigation understanding. Design for Responsive Compatibility A good navigation system should be user-friendly on all devices that includes your computer, phone, or tablet. Create a navigation that looks and functions the same way on different devices, or consider having two similar navigations so users don't get confused when switching between their computer and mobile. No More Hovering on Mobile When you hover over a menu on your computer, it shows more options. But this doesn't work the same on phones. If you have something you can click on your computer by hovering, find a way to make it easy for mobile users, too. Have a text link that takes you to one place and a little button you can tap to see more options. Design for Each Device Designing the navigation differently for computers and mobiles is better. Each device is different, and designing for its unique features and screen sizes makes the experience smoother for users. It is like having a separate design for each device to ensure everything fits and feels right. Conclusion Designing navigation is a basic step to foster user engagement and convert users into buyers. Navigation emerged as a key factor shaping user perceptions, reflecting brand identity, and ensuring users quickly access the information or features they seek. As users increasingly rely on navigation rather than search inputs, businesses benefit from investing in optimal navigation design. If you are struggling to create an ideal e-commerce navigation UX or unsure where to initiate this crucial process, Saffron Edge is your trusted partner. Our expertise lies in optimizing websites, explicitly focusing on enhancing the user experience for online shoppers. Let us guide you in creating an e-commerce navigation design that not only meets but exceeds your objectives, driving engagement and conversions effectively. ...
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How Social Media Propels Your Content Marketing Efforts
Social Media Marketing is one thing and Content Marketing is another thing on its own. These two independent marketing vices are both essential for business growth and good marketing results. If you must know, a good number of amateur marketers tend to mix up the concept behind these two. Social Media is not ascertained to be a blessing to the average man, but also to businesses, its establishment and growth. The impact social networks have on lives is seemingly enormous that once you’re able to neglect it, your competitors will jump on that opportunity like hungry lions hence taking advantage. The next few lines were developed to help enlighten you on Social Media, and how it can effective it can work if expressly incorporated into content marketing. Social Media Increases brand awareness Social media is not only alone meant for chatting and doing other private discussions or hosting a group conversation. It is more productive than seen beyond the typical human imagination. Social media, if integrated into content marketing would a whole lot of good. Most especially in the promotion of products and services by a brand. Supports In Customer Outsourcing Social media platforms helps content marketing in reaching the customers. Inbound Marketing contents can be described in brief and incorporated into social media platforms, this helps customers to link back the main contents should they find it interesting. Depending on the nature of business a person runs, he can effectively customize his social media accounts to fall in line. Inbound Marketing tools such as Web Sign-Up forms should be integrated effectively into social media accounts, to generate subscribers. Latest Marketing Trends With the incessant changes in modern day business, shifting your marketing strategies into adjustment is a suggested idea. Business owners can achieve a lot more by tapping into the advantageous social media platforms, pushing business products and services on it. And having an insight into marketing updates as to know when it's time to close-up or open-up on a deal. Since it is a place where activities and business concept are being discussed on a daily basis. Helps SEO works Search Engine Optimization has content marketing as a top priority. As a content marketer, incorporating social media marketing practices into your strategies will be of greater effect. Inbound links (AKA backlinks) is often considered helpful in website promotion endeavors, this is because search engines often use them to award ranking for a site. And social media platforms are the best for sharing your contents as to get quality backlinks. Helps in Visitor Retention Search engines will indefinitely downgrade your website if it attracts the wrong visitors. it automatically assumes that such website is doing SEO works the wrong way. With adequate incorporation of social media into content marketing, visitors will stay glued to your business. You will be able to retain them, update them on trends, and after all, have a decreased bounce rate. Let's envision that you have posted your article on Facebook. Commonly, you incorporate a feature, brief summary and a photograph or video. You then incorporate a connection to your web page which contains the full article. You can make certain that whoever visits your page through the link is hoping to read through the article. All things considered, guests who get through that connection are unrealistic to have a high ricochet rate. The same applies to content posted on other online networking stages. Fundamentally, social networking can help in Visitor retention, and eventually enhances your content marketing. ...
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