5 Strong Reasons Your Business Should Invest In Mobile Marketing
Nov 06, 2017
10 min read
In today’s digital world, it is impossible for businesses to survive without forceful and effective marketing. Marketing agencies are not inexpensive these days, so it is very essential to choose the right marketing strategy right from the start. To reach a large user base, experts need to discover the channels that reach people easily, and in this case mobile marketing strategies is the best option.
Adoption of these devices has drastically affected the professional world. These technologies give marketers an opportunity to reach out to potential customers and provide buyers with attractive offers they cannot refuse. Mobile phones have completely changed the way professionals engage, sell, entice, motivate and retain their customers, arising the need for mobile marketing.
It's a modern world and businesses are becoming more customer centric. Majority of people use mobile phones nowadays to access the internet, shopping online, watch videos, play music, and much more.
Here is a list of five strong reasons why your business should in Mobile Marketing.
1. Direct and Fast
Mobile marketing is a fast and direct way to communicate with your buyers. Nowadays people are so addicted to their mobile phones that they are with them all the time. Therefore, marketers can communicate directly with the user to a large extent. So, when a promotional message is sent to the consumers, they have an opportunity to make instant purchase and give immediate feedback through SMS.
2. Convenient
Whether a mobile marketing campaign uses MMS or SMS, the texts are simple, short and to the point. This convenience increases the interest of consumers to go through the entire message and also provides a link for purchasing from the message directly.
3. Improved Consumer Engagement
Mobile phones are a better medium of engagement and communication with your customers as users cannot always be online via desktops and laptops, while with mobile phones, they are connected to the internet every minute. This means that your customer engagement level with mobile devices will always be on rise as compared to laptops and desktops. According to the research conducted, people spent approximately 65% of digital media time on their mobile phones, with approx 35% on a laptop or desktop.
4. Easy to Track
With mobile marketing user response can be tracked instantaneously. This benefit of mobile marketing helps marketer better analyze and understand users behaviour and interests, thus enhancing their business standards of service.
5. Secured Payments
Payments through mobile phones is very convenient for customers today. With mobile marketing users are offered safe and secured online payment option, which works through advanced systems. Here, users does not to pay expend currency each time, make any an online purchase.
Conclusion
These were some reasons why your business should invest in mobile marketing. So get ready! Invest in mobile marketing and help your business grow. For more information related to mobile marketing strategies, get in touch with us.
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Amazon A+ Content Tips: For Higher Traffic, Conversion Rates, And Sales
Despite being the name of the world's largest rainforest, Amazon conjures visions of a wonderful online shopping site where you can acquire nearly anything. Amazon is one of the most influential platforms in the digital marketing domain, having been the first prominent eCommerce website to revolutionize the retail environment. It has also been ascertained to be a highly competitive environment for brands. Everyone wants to sell their products to customers worldwide using Amazon's global reach. Appropriate and eye-catching descriptions are one strategy to appeal to clients on this virtual platform. As a result, marketers should disburse close attention to their Amazon A+ product portrayal pages. Somebody who owns a business comprehends the significance of having eye-catching images, videos, and other additional content to promote sales. Consider Amazon's A+ content to be a mini-landing page with these segments and more. This technology is available to Amazon's brand-registered sellers, but how does it work? You are presumably oblivious of Amazon A+ content services if you are new to the internet business. So, let's embark on a journey to learn everything there is to know about this unique style of Amazon content and how it might improve your marketing strategy on the world's largest eCommerce website. Keep reading if you want to improve your Amazon sales by increasing conversions! What Is Amazon A+ Content? Amazon is a giant ocean of brands from miscellaneous categories, all competing to stay at the top of the visibility hierarchies and entice customers to boost sales. Several digital marketing approaches are employed in the scrabble for improved visibility and more instantaneous conversions. A+ content, an eCommerce giant, is an example of how it may benefit businesses to stand out by giving customized marketing communication. Infographics, videos, and interactive FAQs assemble A+ product detail pages. This carefully picked information gives your offering more substance and a more personal sense. Having a medium to communicate in extension allows you to speak in a language that you believe in as a brand owner. Customers can form a bond with the business and gain a conviction, eventually leading to sales, loyalty, and conversions that will pay off for years to come. Brand owners can include upgraded images and videos in their product descriptions listed on Amazon as "Amazon A+ content." Examine the three key characteristics that aid in making Amazon A+ content more successful. A visual representation of the competition Photos with a high pixel count High-definition (HD) videos Rich texts, videos, and photographs, all included in A+ content, can be used to update product descriptions on Amazon's branded ASIN (Amazon Standard Identification Number.) The objective is to enhance the user's experience with multimedia content, which directs more conversions and traffic to listings. Altogether, it endeavors to give potential customers a more intricate online shopping experience by going above and beyond what ordinary content vendors create. Source: Pexels Top Benefits Of Amazon A+ Content Would it be more conceivable to buy something with little details and visuals if you had the option? What if, in addition to the basic information found on most Amazon product pages, you could access further information on the product? Using A+ content proposes eclectic advantages, some of which are listed below. It is extensively easy to operate. Amazon offers a combination of drag-and-drop components for creating a template and design. Brand managers should only furnish these modules with the necessary data and images. Design or coding skills are not needed for a well-designed detail page. Rather, all that is mandated is a great language and eye-catching photos. After creating a new A+ page, your information can be presented in diverse modules. Modules give you miscellaneous modes to provide information to customers exclusive to your brand or product. Companies can use modules to customize how their data is displayed. Even goods with more inconsequential information may benefit from A+ information because you can use the space to describe your company's narrative in addition to product details. It's vital to remember that all modules have text length constraints. Some modules are better suited to depicting certain sorts of content. Charts are a remarkable method to promote cross-selling by showcasing other products in your range. Pages with an A+ rating can be seen without hardship on a phone or tablet. This text emerges above the product bullet points and is superimposed on mobile versions. It's a key consideration when deciding whether or not to purchase the A+ photographs and materials. This developed content will help both parent and child ASINs. Additionally, it is used on several other pages. A+ content pages should oblige you to raise your conversion rate by emphasizing the distinctions between your products and those of your competitors and allowing you to respond to any client inquiries before they emerge. Create Amazon A+ Content That Converts A+ content's primary objective is to enhance sales by drawing more customers' attention. To put it another way, if you sell more, you will notice an improvement in your Amazon rating. Here's the exemplary news; you might be asking if there are any fees involved. Furthermore, Amazon does not charge a fee for including A+ content. However, if you use Amazon advertising companies that provide A+ content production, you may have to disburse more for the content creation. Here's how you can start creating A+ content: Log into your Seller Central account From the Advertising drop-down menu, select A+ Content Manager Look for the ASIN number or the product's name. Start producing A+ content immediately To get the required aesthetic, arrange the modules according to your conditions Fill in the content voids and possess ASINs in your content for better sales Mastering A+ content is essential for a thriving Amazon seller and brand owner. You may, however, improve your customers' shopping experiences and raise conversion rates by following the advice below. Emphasize Unique Value Proposition Evaluate your product from the end user's standpoint to create A+ content. Asking this question in a more detailed approach will assist you in figuring out how practical your product is to the customer. It should be highlighted in your A+ content as a unique characteristic of your products. Another alternative is to add A+ content to your best-selling products, underline the product's primary features and characteristics that elicit an emotional response from customers, and explain how it helps them in their everyday lives. Keep The Content To A Minimum Reading extensive books is a luxury few people can afford these days. If your product is an appropriate fit for their necessities, customers clinch within the first few seconds. As a result, to persuade potential buyers to make a prompt buying decision, keep your descriptions concise and factual. Consider factors from the perspective of your customers once more. For instance, what would persuade you to purchase something? Content Must Be Visually Appealing No matter how powerful a paragraph is, a picture nonetheless speaks volumes. As a result, you should incorporate multiple photographs in your A+ content. Banners, for example, are an excellent way to diverge your product's information page into multiple sections. On the other hand, genuine product photographs must be blended with lifestyle imagery. After all, you don't want to mislead your customers or infringe any of Amazon's rules. Many individuals overlook the importance of creating a visual depiction of the A+ content. As a result, your entire catalog and landing page should have a similar feel and style. Check For Errors In The Content Before Submitting The approval process on Amazon takes around a week. Double or triple-check your work for grammar and content errors. Amazon forbids the usage of some special characters and symbols in A+ content, in addition to sensitive information. Conclusion To make your Amazon items as competitive as possible, you will need to devote time and effort to select the best product wording, images, and product management tools. Take the procedures outlined above and contact Saffron Edge to become a part of the movement. It's beneficial to maintain track of your progress and be aware of Amazon's changes. Stay on top of the newest technological breakthroughs by performing your research with Saffron Edge. Please visit https://www.saffronedge.com/ to get in touch with us right now. ...
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Explore these Powerful Facebook Marketing Strategies for Your Restaurant
It is important for restaurants and food chains to invest in online marketing and advertising. Doing so would increase the establishment’s popularity and drive in more visitors who’re looking for a trendy places to dine at. Facebook has become a powerful social media platform that encourages businesses to reach more people by utilizing their paid advertising features. Facebook marketing service is one of the most viable options available for restaurant owners to generate great visibility, branding and ROI for their business. However, it is not as simple as investing a budget in the campaign and let it run automatically. In order to make the most out of marketing tools, its very important to adapt marketing tactics and strategies that help you generate required results. This is where social media marketing agencies can help. We spoke to our social media experts and compiled this list of these powerful marketing strategies that can do wonders for making your restaurant a success on Facebook. It has been widely established that Facebook is one of the most important marketing platforms today when it comes to promoting a businesses. Let’s take a look at some of the most effective strategies that restaurants and food chain owners can leverage while using Facebook. Promotional Campaigns and Special Events This is one of the most important factors when marketing a certain business through Facebook. Restaurants and food chains can easily engage and gather more footfall by hosting and promoting events that resonate with their target audience. Putting up invitations to activities like shows, live telecasts, live gigs, contests or even simple promotional offers can go a long way to engage users and entice them for a visit or referrals. Doing a post recapping the highlights of the events previously hosted through videos and photos can also become viral and encourage even more people who may have missed out in the first place thereby doubling your footfall and engagement with this easy yet recurring tactics. Demography Targeting and Reach One of the most promising features of Facebook would be the ability to target a specific demographic when promoting a business. For a small amount, restaurant owners can enter the type of demographic that they wanted to target in a specific area. They can determine the age range and set the location radius. This is extremely useful, especially when the business wanted to build more organic followers, or if the business wanted more engagement in their pages. Restaurants and food chains are utilizing this feature to display an advertisement to people living near the business, encouraging them to pay the restaurant a visit. Visual Creatives & Advertisements This type of advertising emphasizes on displaying photos and videos as a way to market the business. Restaurant owners can focus on having professional videos and photographs be used all across their marketing campaign to entice the audience. Food and Beverage can be marketed tremendously through the use of visual mediums and Facebook is one of the strongest visual advertising platforms that is cost effective and seamless for both business owners and users. Facebook Remarketing Another impressive marketing strategy by Facebook is their ability to remarket. It can translate to a higher number of ROI, boosting customer engagement and generating more profit for the business. With an extensive customer database, restaurateurs have a gold mine of customer personas and data that they can upload on Facebook marketing segments to create their remarketing and lookalike audiences.This not only increases the chances of drawing more customers with similar tastes and preferences to your restaurant, but also uses a lot less budget if marketed correctly thereby increasing your ROI. Brand Reputation Services and Management Facebook also encourages customers to leave reviews and recommend your restaurant to other users. This is both a boon and bane for any businesses. However, it is always a good practice for hotels and restaurants to encourage their customers to leave them positive feedback on their social media page as that helps increase trust and authority of the business thereby generating more business for them. Even if there are negative reviews out there, a professional brand reputation campaign can ensure successful suppression of these negative reviews online in order to maintain a strong positive brand value on social media. Page Creativity Last but definitely the most important strategy is to make the look and feel of your Facebook page as visual as possible. While we have discussed how and why to use the videos and images in an earlier part of this post, you need to have a creative team of designers & facebook marketers who can conceptualize brilliant creatives and gifs that bolster your brand and profile. This helps people to resonate with your messages, enjoy and share them with their friends and networks, thus enabling an indirect network of referral users connecting with your brand. While a lot of these strategies seem easy to do, but restaurant owners don't always have the time or the resources to manage the campaigns effectively. This is where social media marketing agencies such as ours, can help take care of all the marketing efforts for the businesses while you can completely focus on your restaurant. Want to see how we can help? ...
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Digital Economy: Consumer Behavior Trends Should be look in 2021
The world today runs on a technological state of affairs where people deal with online transactions and with the rise of more and more business platforms taking up the online networked space, the idea of a Digital Economy seems equitable. In general terms, a Digital economy is a connected place where people from various parts of the world interact, make transactions, be it, buyers or sellers. The technology provides them the opportunity to build a tech-reliant economy that includes multinational organizations, advanced machinery, trained human resources, and billions of people coordinating these elements with the internet of things. The best examples of tech-reliant economies are online platforms that interlink product availability and disposable techniques at the right time to ensure customer delight and retention. They are responsible to build a virtual space for people to look up the required product and comprehend the manufacturer’s pricing in order to initiate a successful transaction. The transformation that this digital economy has brought with itself has made lives simpler, given that a wide range of activities or errands can be well taken into account easily. The vast base of network, cloud storage, and data computation, preferences, and user history boost the digital economy to recollect and monitor online interactions to better understand the customer psyche and act accordingly. In addition to customer delight and convenience, it also plays a major role in creating new opportunities for the people and drive the offline world via a source of income and growth possibilities. The web economy also agrees with the need to digitally enhance the lives of the people so they can manage their monetary decisions by taking into consideration the numerous complexities of the online world and shift to a complete digital province. Benefits Of Digital Economy If we talk about the advantages of a digital economy, it would include ample things related to informational aspects, great pricing, availability of stock before making a purchase, and ease of work. It not really has made transactions simpler but it also has affected businesses’ working style to a more reliant and swift phase. Since it encourages people to stay connected to the internet, they ensure that their customer is presumably retained. Having said that, it is also clear that a digital economy ensures the stay of many online businesses that completely possess an internet-dependency. Availability Of Digitally-based Stock Some people might recall purchasing data packs, movie DVDs, and music albums via offline stores. However, with the advancement in technology, the need to move out of your home for any such activity has been eliminated. An individual can fulfill these tasks by operating the internet and relevant platforms together. Further, activities such as banking, coaching, housing errands can also be taken care of in the era of the digital economy. Showing What You Possess As an online enterprise, it is crucial to maintain a transparent relationship with your target customer and ensuring that they get to know the complete process in detail. Therefore, online businesses tend to discuss their pricing policies to an extent and promote a healthy market ambiance. The transparency factor also gets affected by the transaction history of the online payments so the right amount of shares goes well to them and fill in for the government’s financial status. The Power Of Online Sector With driving the maximum sales and revenue for online businesses, the latest technology has widened up the scope for a fully independent digital economy for the near future. Various sectors of selling, distribution, marketing channels, sources of product acquisition, and creating a solid customer base has been made easy with the help of the internet. The digital economy increases the possible ways where online businesses can benefit and flourish efficiently, more than from the traditional approach. Making Lives Easier With the facility of ordering your favorite product or service at your convenience, the internet has made it trouble-free for people to work from anywhere and still complete their online transactions. The digital economy allows you to get benefitted from the great bandwidth of information available out there, reduced the need to use hard cash, find anything and everything suitable on the online platforms. On a larger scale, a digital economy invites more and more imports from foreign countries and does well in handling the export function via different modes of online sources. This leads to a better condition of the national economy and digitally enhancing the state of the nation among others across the world. Source :Unsplash Consumer Trends To Look Out For With the latest world events and unfortunate occasions, the condition of the market on a global level has been affected and the effect of consumer behavior on online businesses is immense. With the year ending, marketers and business firms tend to comprehend their target audience’s preferences and aspirations by monitoring their behavior towards the product/services taken over a period of time. By doing so, one thing that they need to be sure of is customer trends. In general terms, a customer trend refers to a particular choice or inclination towards their priorities in regards to products, shopping experience, etc. It is getting necessary to monitor and analyze these activities so as to create a mental image of the requirements of a customer. Here are a few consumer trends business firms and online platforms should take into account: Shopping Via Online Platforms By making customer convenience their topmost priority, online shopping platforms arguably have changed the shopping experience. Today, an individual can order anything through a smart device by sitting at their home. It also eliminates the need to step out, reduces standing in the queue, and avoids a larger crowd. Now it is much easier to even interact with doctors online, book e-visits, or arrange home medics, shop for clothes online, purchase a device, get insurance services done, just at a click. This has been made possible by the innovative and modern technology that helps connect people. Distant Delivery of Products/Service After the current scenario that made people realize the importance of social distance, the new and might be the biggest customer trend in the coming year could be limiting human exposure. Online firms need to ensure they adopt such a delivery approach that requires lesser human interaction and can be fulfilled by contactless acknowledgments. This can be done by replacing the touch screens device with gesture verification, or voice recognition. Interacting Via Social Media Since social media platforms acquire a large set of the population using the services, it is beneficial for businesses to set up their online presence where people can find them easily. Social commerce has led to greater revenues and re-evaluated the overall product pricing. As they say, the world is interconnected, and this is why business firms attempt to seek customers by increasing their social reach and adapting to things their target audience is interested in. User-friendly Artificial Assistance With more and more customers becoming a part of the digital economy, it is imperative to ensure a satisfactory experience at the end. People choose comfort, vast choices, a convenient communication chain, and a desired product/service. For keeping things in position, firms take the help of artificial intelligence and create automation communication channels that focus on completing a man’s work. Such technology ensures that people can easily communicate and transact in a digitized economy. If you are looking to channelize these trends into creating a robust marketing strategy and want experienced professionals to handle your business, connect with Saffron Edge now! With an elaborate experience of over 12 years and extensive base of marketing professionals, they are best suited to make your business thrive. ...
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