5 Ways to Engage with your Patient database to increase acquisition

Vibhu Satpaul

Sep 06, 2019

10 min read

Best ways to engage with Potential Patients
Social Media Marketing
Benefits of using Social Media
Pay-Per-Click Advertising
Benefits of using PPC Advertising
Email Marketing
Benefits of Email Marketing
Displaying Testimonials
Benefits of using Testimonials
Offering Discounts and Promos
Discount Ideas

In this digitizing era, traditional marketing is not substantial for dental practices life family dentists, cosmetic dentists, and so on. While the classic way works to a certain extent, it cannot compare digital marketing. With the Internet by your side, your dental practice will be capable of reaching an audience you thought was not possible.

According to Live Internet Stats, Google processes more than 5 billion searches per day. There is no doubt that these numbers include people searching for a dentist in your local area. Relying solely on traditional marketing methods is keeping you from reaching current and prospective patients. Read on for reasons why digital marketing is essential for your practice.

Best ways to engage with Potential Patients

Social Media Marketing

Social-Media-Marketing Source

Social media marketing is the ultimate way to build relationships with your audience. Proving that you can provide your customers with a pain-free experience is essential and important. It's important to keep in mind that you're selling comfort, good health, confidence, trust and above all, a pleasant experience. The social media platform connects you with your patients. Remind them that you're all about people, not just teeth.

Benefits of using Social Media

Increased Brand Awareness: Social media cost-efficient and is used to syndicate content and grow your business' visibility. Designing a well-planned social media strategy will significantly increase your brand recognition, considering you will be engaging with a broad audience of consumers.
Increases Traffic: Your social media profiles are a gateway to your website, and every post is another opportunity to acquire a new customer. Utilizing social media will help you reach potential customers outside your loyal circle.
Higher Conversion Rates: Your conversion rate increases as your visibility increases. Every brand promoting post will lead users to your website and in-return increase traffic. The humanization factor of social media marketing gives your business a positive impression. By sharing content, commenting, and posting on social media, your brand becomes interactive and personified. People believe in doing business with other people than companies.

Pay-Per-Click Advertising

Pay-Per-Click Source

According to WordStream,“PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.”

Benefits of using PPC Advertising

Targeted Advertising: PPC advertising allows you to choose specific terms or interests for you to target your perfect audience. Use Google AdWords, to select keywords people are searching for, and send them to a relevant page on your site, to get the best chance of a conversion. Selecting these keywords takes research, but can often reap results if you can target the right audience.
PPC advertising does not depend on SEO or Google Algorithm changes: PPC advertising is not as risky if you are using organic listings. Your success is not primarily dependent on Google algorithmic changes or your website’s optimization. PPC advertising is more of a numbers game. The amount of money you are spending and the amount of return you are receiving are the only factors you should look out for.
Measurable ROI: PPC advertising gives you quantifiable ROI, which precisely shows you what your getting out of your investment in the ads. You can measure the users' actions and other related stats such as the interaction your ad is getting with your viewers. This will help you get an estimate of your returns from the ads posted. Estimating your ROI couldn't be more straightforward.

Email Marketing

Email-Marketing Source

According to wikipedia, simply put, Email marketing is the procedure of sending commercial messages, to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Benefits of Email Marketing

Distribution at Scale: Subscribers that share your deals and offers with others are marketing your services for free. In this way your business is automatically creating links without you investing a whole lot of resources. Users sharing your content act as brand promoters. This way you increase reach and credibility.
Low costs: Email marketing is very cost-effective compared to mainstream marketing channels. Unlike advertising on billboards, magazines or television channels, there are no fees paid in exchange for exposure on emails. Email marketers invest in software to automate, track and evaluate the emails. Sending thousands of emails at a time seems like a challenging task, but the costs are far lower than other marketing channels.
You can reach people on any device: The number of users checking their email from their mobile devices is enormous. It means you can use email marketing to reach people on any device at any place, improving visibility and reach over time. It is vital to make sure that your emails are easy to open and read from mobile devices, paying close attention to image sizes and the amount of text on the page.

Displaying Testimonials

Feedback Source

If you're selling a product on your website, customer testimonials can be a crucial content element because they are unbiased comments that prompt visitors to buy. By using testimonials in text, audio or video formats on your site, you introduce content that will promote your product in convincing fashion.

Benefits of using Testimonials

Build Trust & Credibility: Testimonials allow your satisfied customers to fill the minds of your prospective buyers for you. Then their anxious thoughts are put at ease, knowing that other customers have been happy and satisfied after doing business with you. “Social Proof” is a powerful tool, well understood by marketer’s. When users see others trying/buying/enjoying something, they are most likely to do the same.
Affordable: Getting testimonials is free. Given that they are positive, all you have to do is to get customer feedback and then get permission to publish it on your website. There is no need to spend a penny!

Offering Discounts and Promos

Ecommerce-SEO-Services Source

While you’re concerned about staying ahead in terms of your technical craft, customer service, and managerial practices, don’t forget marketing and promotions. Special offers enhance your business and empower you to control the variables. Providing exclusive offers are critical in the competitive world of dentistry, orthodontics, and prosthodontics.

Discount Ideas

Free Consultation: A free consultation is a simple but valid offer. Offering free consultations is one of the best ways to get new patients.
New patient discount: This can be a costly yet nearly universally effective promotion. Some clinics offer free or discounted first appointments. The ROI can be low until and unless a high percentage of these people become long-term patients.
Back To School Discounts: February and July present a great deal of opportunity to attract families with kids to your dental practice by offering a back to school offer like free check-up and discounted cleaning. These offers will give your clinic a nice boost at least twice a year.

If your dental marketing strategy isn't primarily digital, it's time for an overhaul. Contact us.

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SaaS Influencer Marketing: A New Channel for Inbound Marketing

Competition is one of the biggest challenges SaaS businesses face when attracting customers. As traditional marketing strategies evolve, influencer marketing has become a powerful tool for amplifying brand presence, connecting with target audiences, and driving conversions. By collaborating with influencers trusted in the tech niche, SaaS companies can improve their brand visibility and build authentic relationships with potential customers. This guide will explore how SaaS companies can leverage influencer marketing saas platform strategies to maximize their growth and success. What is SaaS Influencer Marketing? SaaS influencer marketing involves the strategic collaboration between SaaS companies and influencers with a strong presence and authority within the technology and software domains. These influencers may include industry analysts, tech bloggers, software reviewers, and other professionals with significant social media followings. By tapping into the influencer's established audience, SaaS companies can attract potential customers in a more personal and trusted manner than traditional advertising methods allow. In essence, SaaS influencer marketing leverages the influencer’s credibility to promote a SaaS product or service, fostering a sense of trust and authenticity that resonates with the audience. This type of marketing is particularly beneficial for B2B saas marketing because it targets niche audiences already interested in technology and software, making it easier to convert leads into customers. What Makes SaaS Influencer Marketing Unique? SaaS influencer marketing stands out from other forms due to the nature of the SaaS industry. SaaS products are usually complex and technical, so they need a good grasp of what the target audience needs. Therefore, the influencers involved in SaaS marketing agencies are typically more specialized and knowledgeable about the products they promote. Below are the factors that make SaaS influencer marketing unique: Technical Expertise: SaaS influencers are often experts in their field, with a deep understanding of software products and technology trends. This expertise helps them create content that promotes the product and teaches the audience how to use it effectively. B2B Focus: Unlike consumer products, SaaS offerings are often targeted at businesses (B2B), requiring a more sophisticated.b2b saas marketing approach. SaaS influencers can bridge the gap between complex software solutions and their audience's business needs. Content-Driven Campaigns: SaaS influencer marketing relies heavily on content creation, such as tutorials, webinars, and in-depth reviews. This content promotes the product and provides value to the audience, helping them understand the software's benefits and features. Longer Sales Cycles: SaaS products typically have longer sales cycles than consumer goods. Influencer marketing in this space must focus on building relationships and trust over time rather than driving immediate sales. What Are the Advantages of SaaS Influencer Marketing? SaaS influencer marketing provides several benefits that make it a crucial part of a successful marketing strategy for SaaS companies: 1. Product Endorsements: Influencers add authenticity to the promotion of SaaS products, making their endorsements appear more genuine and trustworthy than traditional advertising. 2. User Education: SaaS influencers are adept at creating informative content, such as tutorials and reviews, to educate their audience about a product’s features and benefits, thus improving user understanding. 3. Community Promotion: Partnering with influencers helps build a community around a SaaS product, fostering discussions and engagement among existing users and potential customers. 4. Improved Conversion Rates: Influencer endorsements often lead to higher conversion rates because their audience is likelier to trust and follow their recommendations. 5. Cost-Efficient Marketing: SaaS influencer marketing is a cost-effective strategy compared to traditional advertising, potentially providing higher returns on investment, especially when targeting specific niche audiences. Best SaaS Influencer Marketing Strategies To effectively leverage influencer marketing for your SaaS company, consider implementing the following strategies: Interactive Product Demos with Influencers Working with influencers to host interactive product demos is a great way to demonstrate the practical uses of your SaaS solution. These demos can take the form of live webinars, Q&A sessions, or hands-on tutorials where influencers guide their audience through the features and benefits of your product. This strategy lets potential customers experience the software firsthand and see how it can address their specific challenges. Expert-Led Virtual Workshops Hosting virtual workshops led by expert SaaS influencers can provide in-depth insights into your product and its industry. These workshops can cover various topics, from SaaS marketing trends to customer retention strategies. The format of these sessions encourages participants to interact with industry experts, inquire about various topics, and acquire useful knowledge applicable to their businesses. Influencer-Hosted Podcast Episodes The popularity of podcasts is growing as a means to exchange industry knowledge and participate in conversations. By having influencers host podcast episodes focused on SaaS-related topics, companies can deliver valuable content to a highly engaged audience. Influencers can discuss the benefits of your product, share success stories, and provide expert opinions, all of which contribute to building your brand's credibility and authority in the SaaS space. Exclusive Beta Access with Influencers Engaging with saas marketing experts can provide valuable insights and expertise in implementing strategies for exclusive beta access to influencers. By leveraging the expertise of saas marketing experts, you can naturally integrate influencer engagement into your overall marketing approach, ensuring that the beta access generates genuine buzz and anticipation for your new product or feature. Working with SaaS marketing experts can also help you optimize the influencer campaign and refine the product based on their feedback, contributing to a successful official launch. SaaS Challenges and Competitions Engaging influencers to endorse challenges or competitions related to your SaaS product can drive significant user participation and engagement. These challenges create excitement and encourage users to explore innovative uses of your tool. Influencers can amplify this excitement by sharing their experiences and encouraging their followers to join, turning the competition into a viral marketing campaign. Influencer-Driven Content Series Creating a content series in collaboration with influencers effectively highlights various aspects of your SaaS product. This series can include tutorials, case studies, real-world applications, and behind-the-scenes insights. Each episode can focus on a specific feature or use case, providing a comprehensive overview of your product’s capabilities. You can increase brand exposure and drive user adoption by leveraging influencers' trust with their audience. For assistance with creating a content series in collaboration with influencers for your SaaS product, you may consider contacting SaaS content marketing agencies. User Testimonials through Influencers User testimonials are a powerful tool for building trust and credibility. By engaging influencers to facilitate the collection of user testimonials, you can create compelling narratives that resonate with a broader audience. Influencers can engage directly with users, motivating them to share their personal experiences with the product. This approach adds authenticity to the testimonials, making them more impactful and convincing. Want to reduce your CAC to half? Book a strategy call Top 5 SaaS Influencer Marketing Tools Here are the top 5 SaaS influencer marketing tools: Grin: Grin is a platform that helps businesses to discover, recruit, and manage influencer marketing campaigns. It offers features for influencer relationship management, campaign tracking, and performance analytics. AspireIQ: AspireIQ provides a platform for influencer discovery, relationship management, and campaign reporting. It helps businesses to identify relevant influencers, collaborate on content creation, and measure the impact of influencer campaigns. Influencity: Influencity offers a comprehensive influencer marketing platform with features for influencer discovery, audience analysis, and campaign management. It helps businesses to find the right influencers and track the performance of their campaigns. CreatorIQ: CreatorIQ is a platform that enables businesses to streamline influencer discovery, activation, and management. It provides tools for tracking influencer performance, optimizing campaign workflows, and ensuring compliance. Traackr: Traackr is a SaaS platform that helps businesses identify, vet, and manage influencer partnerships. It offers tools for influencer discovery, relationship management, and performance measurement to drive meaningful business results. These tools can assist businesses in streamlining their influencer marketing efforts, from identifying the right influencers to tracking campaign performance and optimizing influencer partnerships. Conclusion SaaS influencer marketing surpasses traditional advertising by offering unique benefits for SaaS companies looking to grow their brand and reach new audiences. By leveraging influential figures and effective marketing tools, SaaS businesses can boost their credibility, build active communities, and achieve meaningful engagement with their target market. In this blog, we've explored top strategies to help your SaaS company fully leverage the advantages of influencer marketing. Are you ready to elevate your SaaS marketing strategy? Partner with Saffron Edge, a leading SaaS marketing company specializing in influencer marketing, SaaS marketing seo, and comprehensive digital strategy. Contact us today to learn how we can help you achieve your marketing goals. ...

The Saffron Recipe for Content Writing

Content writing is a unique, creative art form which requires the best of both artistic and scientific blends. While there is no “perfect” content out there, since content in itself is an intangible component; there are various parameters that are used to differentiate between a great content from the rest. Every writer has their own style of writing and I personally believe, that writers need to stick to their own style and approach. That is what essentially makes one write up different from that of the other. Uniqueness is a key parameter that defines the saleability of a freshly baked content. However, there are a few general guidelines that each writer can follow to effectively take up the art of digital content writing. As you might have guessed, a writer can be a best selling author or novelist, but that might not mean that he may also be as effective in writing contents for content marketing purposes. Here is a comprehensive Content Writing guide that our writers here at Saffron Edge use, to take inspiration from and create successful contents time after time. 1. Introduction or 'Hook' The contents that work successfully in the digital domain need to be precise and to the point. Unlike the other forms of writing where we have a margin to write expanded (allegorical/personified) introductions before diving to the point to help in build-ups, we do not have that room in our contents that work for online blogs and guest posts. (Mainly because, the attention span of the users is 5-8 seconds). Therefore, The introduction needs to start up with a quick and effective 'Hook' that generates audience’s curiosity.The main focus of the topic should quickly be addressed within 1 or 2 paragraphs max. How I do it: I divide the Introduction into roughly 100-250 words (at max) wherein I try to encapsulate the topic synopsis and write a trailing sentence that leads the user further down into the post. 2. Main Content or 'Meat' This is what makes or breaks the content. The industry-accepted structure of a good blog post has the main content points broken into 'subheadings' instead of playing out like a newspaper article. Subheadings help in providing appropriate pauses between consecutive points and also gives the audience the time to think about what each sub-heading (or sub-point is talking about). These subheadings need to be precise and catchy at the same time. Humor or pop references are welcome as long as they are aligned with the niche of the write up and their target audience. How I do It: When I attempt subheadings and pointers, my first approach is to try and relate each point to a real-life experience or example that is general enough for people to relate to. This helps in 2 folds:i) Helps associate the user to the contentii) Helps co relate the subject matter better and is also easy to understand at the same time.I then go onto divide each pointer into paragraphs of 50-100 words at max, so that the audience doesn't get overwhelmed. 3. Conclusion or 'Climax' Conclusion is like a recap of the entire subject matter that has been dealt with within the content so far. Additionally it should also provide the essence or value proposition of the content that the target audience would derive benefit out of. The conclusion often entails Call to Actions as well for instance: “to get an in depth understanding on the <subject matter> you can visit <page/site link> or <resource landing pages>”. This example is just basic. The better the call to actions are, the chances of improving user conversion or content follow through increases as well. Other Guidelines regarding Content Creation 1) The language that we use for the US audience should be simple and consist of simple sentences instead of complex sentences. i.e. 3-4 sentences joined with conjunctions and additives or pauses are not recommended since such a structure tends to make the piece less readable and comprehensible for the general audience. It also increases the risk of making grammatical errors and miscommunication of the message that we are trying to send out. While, this is not a necessary parameter for a successful blog content; it is highly recommended. 2) Adjectives and Adverbs should be used far and few. The American and other global audience, lacks the attention span to read fancy narratives when engaging in online content. They also do not trust any content that have too many descriptions or adjectives to define the point in question. Example: a. Instead of using “The scenery outside the Premium Villa is so very fascinating that it takes your breath away” you can use “The scenery outside the Premium Villa is breathtaking.” b. Instead of using “We provide the very best service in the industry that you can’t imagine.” you can use “We provide the best service in the industry.” or “We provide quality services that money can buy.” 3) It is a healthy practice to not target a specific word count while starting out a topic. These days the Google algorithms prefer deep content and favors contents above 700-800 words on an average. However, it is not necessary that every 1000 word post generates heavy traction while every 500 word post generates none. Quality, Simplicity, Readability, and the information is what ultimately distinguishes between a good content and a great content. 4) Another effective way to improve content quality is to pose questions to the reader instead of just stating your point and wrapping up. The essential difference between any article and a blog is that a ‘blog’ is a form of communication between the user and the blogger (blog writer) and it needs to have the right amount of ‘human touch.’ My Tip: I often use personal narratives such as “I” “You” “We” etc. This helps the user feel that the blog is talking or addressing to each individual and helps them engage more with the content.One of the reasons why blogs are preferred over articles or news pieces is the fact that articles, news pieces etc. are information-laden and behave like manuals or nuggets of knowledge that you may find in text-books. That is not what the audience is looking for when on the web. The audience wants to read and entertain themselves while digesting the information that is out there. Blogs help serve this purpose. 5) While there are thousands of blog posts being published every day, only some blogs make it through to the top. From the writing perspective, we need to build a solid foundation or “trustability” for the facts that we are putting forward in our content.An effective way to increase trustability to your content is to substantiate the facts with evidence. The image below is a screenshot of an article that I had written previously. You can find how I have used a link on a word or a phrase contextually, to substantiate a data without blatantly advertising the link (which is considered as spamming in the Google guidelines) Here in the image if you notice the highlighted text “Panda 4.2 refresh” from one of my past articles, has a hyperlink to another piece of content which is contextual and also helps substantiate my statement. If as a user, I’m interested in knowing what that article talks about, i could simply click on it and visit the article, of which you can find the screenshot below. The key here is to not over do the linking. Keeping it precise and relevant will give you bonus points in your endeavor as an authoritative blogger. 6) Last but not the least - Revision is the key. No matter how many tools we use to streamline our work process the inevitable fact remains that, “Tools will be tools and Human Intelligence will prevail” (at least for the near foreseeable future). Manual Revision helps us review the written content from a contextual point of view which is quite complex for programmed tools to function upon. I have personally tried various tools such as Grammarly and Hemmingway App. to test out intentional and unintentional grammatical mistakes to check for their accuracy and have realized that 10% errors always remain.At the end of the day, clients or readers can not trust any content, no matter its value proposition, if they are grammatically inaccurate. So it’s always a best practice to manually revise and correct the written content before publishing or sending it out. ...

Top Five Mistakes To Avoid While Marketing Your Product On Amazon

Amazon is a leading e-retailer across the globe. It has more than 200 million prime customers and over 9.7 million sellers. These figures can be relaxing for Amazon, but not for the millions of its sellers. The traditional retailers on Amazon struggle to sell their products because of this huge competition. Only a few retailers are garnering significant shares of Amazon marketing; the rest are just struggling to boost their sales. However, colossal competition is not only the reason for low sales; there are other reasons, too. If you are also facing low sales, you should look into the top five mistakes hurting your sales on Amazon. Top 5 mistakes to avoid when selling on Amazon 1. Having no strategy for fulfillment This is one of the major mistakes made by sellers, which leads to costly and late fulfillment. Since Amazon is one of the platforms that promise their customers quick and on-time delivery, failing to do so can make your brand's reputation bad on Amazon's lense. Source: Unsplash Most customers even choose prime membership of Amazon for free, 2-day shipping. If they don't receive the product on time, they can leave poor reviews on your product page, which will affect the overall sale. But how are some merchants able to do fulfillment on time? Well, they use Fulfillment by Amazon (FBA), an Amazon program that helps third-party sellers ship their products on time. As per Statista, 73% of top Amazon sellers were found to utilize FBA in 2018 in the U.S. FBA is a storage and shipping service that helps businesses like you sell their products. Afterward, Amazon handles the rest of the job, like receiving, picking, packaging, and shipping the product to your customers. When you consider using FBA, your products will even get the FBA logo, which will create trust among the customers that the company will deliver the product on time. Along with this, you need to have a well-versed pricing and fulfillment strategy so that you can ship the order on time. These two factors are crucial to master and win the Amazon Buy Box. Analyze your competitors to know their pricing and then do your math to offer the best price to your customers while saving a significant margin for yourself. Also, set up a team to ensure that products are dispatched on time. 2. Incorrect or incomplete product details and description Amazon has a set of criteria to rank a product on specific terms (keywords). If your product description contains those keywords, the Amazon algorithm will detect them to know about your product and rank accordingly. However, other factors can influence the ranking, like rating, reviews, etc. Also, a good product description gives customers the complete detail of the product, which is necessary to earn their trust. Since they cannot touch the product, they rely on the product description and visuals. Providing complete information and attractive visuals gives confidence to your customers to buy your products. But most sellers provide incomplete and incorrect information about their product, which affects the brand's reputation. People don't want to purchase from a brand that does not provide complete and correct information about their products. Are your product descriptions incorrect and incomplete? It is a tedious task to manage the product data of hundreds of products. But there is a solution to this problem, i.e., ERP (Enterprise Resource Planning) or Point of Sale system. This software helps you with the multichannel listing, allowing you to list your products according to Amazon criteria. You can also hire a company that provides Amazon marketplace service, like Saffron Edge. Our team will help you manage your store and list your products on Amazon with the complete and correct information that can help you convert. 3. Fail to run Amazon advertisements correctly If you are not seeing any growth in your sales even after running Amazon advertisements, the advertisements are not on the right path. Most sellers make mistakes while preparing ad campaigns, losing their money there. But what are these mistakes? Not having a strategy: Every good ad campaign begins with a robust strategy that includes analyzing competitors' strategy, including rich keywords and utilizing negative keywords (words or phrases you don't want to show for). Poor account structure: Structuring the Amazon advertisement structures is crucial because it determines how your products will be categorized. Lacking the proper structures can lead to inaccurate reporting. It's best to use detailed categorization methods so that you can group similar products in the same ad campaign. Not using all ad types: Many sellers run advertisements with just one ad type, which is a mistake. Since not every customer treats the ad the same way, diversifying your ad types will work for you. Lack of testing: Testing is the key to success. Good advertisers always test out different strategies and evaluate the performance. That lets them know what is working and what ad campaigns drive more leads. 4. Overselling To successfully sell on Amazon, a seller needs to manage their inventory. This one side helps the buyers to know whether the product is in-stock. On the other hand, it allows sellers to fulfill their stock on time. Proactively managing the Amazon inventory also helps sellers to avoid overselling, which can cause your account to be penalized. Amazon takes overselling very critically because it doesn't want to tell its customers that it can't ship an item they bought because it is out-of-stock. How to fix this problem? It's best to utilize integration software that helps you manage real-time inventory across multiple channels. It allows you to sync inventory levels to take necessary steps before an item goes out of stock. Source: Freepik 5. Not leveraging customers' ratings and reviews Customer feedback has a significant impact on business growth. They can go either way for the sellers. Poor reviews and ratings can lead to distrust and loss of sales, while stellar reviews can bring more deals to your desk. As per a report, 90% of customers read online reviews before purchasing a product from a brand. It shows how important it is to get excellent feedback from the customers. That not only creates trust among your customers but also helps you rank on top. But how to leverage customer reviews? The best way to increase customers' reviews is by asking them to give feedback. Follow-up a purchase and ask to leave feedback if they are happy with your product. However, you may also get bad reviews, but don't panic. Take time, understand why they are unhappy, and try to fix the problem so that your customers can feel that you give importance to their feedback. Takeaway! Amazon is a big marketplace for sellers like you. But you need to be very careful while listing your products and avoid some mistakes to succeed. Make sure you test and follow effective strategies. And if you find you need help to manage your Amazon marketplace and kickstart your sales, reach out to us. We will help you achieve your full potential to boost your growth. We have the best marketing strategies driven by customer-focused data that give you an edge to compete against other sellers and leverage your store. Get in touch with our experts! They will provide you with a glimpse of our services and audit your marketplace so that you can give a new direction to your business from today! ...

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