6 Steps You Should Follow To Increase Your Website’s Domain Authority

Vibhu Satpaul

Oct 25, 2018

10 min read

Table of contents

Increasing your website’s domain authority is probably the best thing you can do to eventually increase your overall search engine rankings.

But how do you do it?

This post is all about that and a lot more.

So, what exactly is Domain Authority (DA)?

Originally developed by Moz, Domain Authority is a metric that predicts how well a website will rank in search engine result pages.

It is calculated by looking at a lot of factors (40 to be exact), like the number of unique domains linking to your page, the number of external links your domain has acquired over time, internal linking structure of your web pages, quality of your content & more.

DA scores websites on a scale of 0 to 100, with every new website starting off with a DA score of 1, which increases over time as they work on building their online presence.

How do I increase it?

So, now you know what domain authority is and some of the factors it takes into consideration to score websites over the web. Now, let’s take a look at the 6 practical steps you need to follow if you are looking to increase the domain authority of your website -

Technical SEO Optimization

Being a renowned SEO company ourselves, we are well aware of the importance of your website’s technical SEO in your overall SEO performance.

While most of the technical Search Engine Optmization tasks are simple, if they are not implemented correctly on your website, it can have a detrimental impact on your domain authority and search engine rankings.

So, you should tackle the technical aspect of your website’s SEO first to lay a strong foundation that would support your other on-page & off-page SEO efforts (which we will get to in a while).

To increase your website’s domain authority, here are some of the significant technical SEO website elements you need to care of -

Register your website with Google Search Console to let Google know of your website’s existence
Create and submit your website’s XML sitemap to Google to make sure it crawls and indexes all your web pages correctly
Make sure you don’t have robots.txt enabled on any of your web pages (unless you specifically want Google crawlers to not crawl your content)
Migrate your website to https
Provide a well-defined breadcrumb menu on all pages
Consider adding schema markup or structured data on individual webpages to let Google crawlers understand their context.

On-page SEO

On-page SEO includes everything related to optimizing your individual web pages and it’s content. Here are a few elements to take care of while doing on-page SEO -

Quality content is a top on-page and off-page SEO factor. Always strive to provide good, relevant content to your users and search engines.
Naturally add the most relevant keywords in your content.Focus on ‘naturally'.
Optimize meta titles and descriptions of all your web pages
Use of headings (H1 & H2) in your content
Easily readable URL structure and SEO optimized slugs
Adding title and Alt-text to all your images, videos, and other visual properties
Make use of Internal Linking

Off-page SEO

When it comes to optimizing your website’s off-page SEO, optimizing your link profile is what you need to specifically take care of. Here’s how you can do it -

Removing bad links You can increase the quality of your existing link profile by removing backlinks from spammy or low DA websites. You can use a link analysis tool like Ahrefs or Moz for this.
Building authoritative links Providing quality content that people love to share within their inner circles is at the heart of building a quality link profile. Every share that you earn on your awesome content will serve as a backlink for that specific web page or content, increasing your website’s search engine ranking.
Other way to earn quality backlinks from authoritative publishers is via outreach. For that, you’ll have to find publishers that share (to a point) the same audience as you and pitch your content (should be relevant) to them to earn a backlink.
When you start putting out content that people like to read and share in the niche you are in, backlinks come naturally! Combine them with your proactive outreach efforts and you’ll have a stunning backlink profile in no time.
Generate Social Signals Content that manages to earn a lot of likes, comments & social shares usually have a tendency to rank high in Google. Here are a few things you can do to generate some social signals for your website and individual web pages-
Maintain an active business presence on popular social media marketing platforms like Facebook & Twitter and start building a fanbase.
Mention it on your website (probably with a clickable logo in the header or footer) so visitors can easily find you and connect with you on their preferred social media network.
Provide social sharing buttons on every blog you publish or on every webpage you create so that users can easily share your content with their friends.

Mobile Friendliness

We have said it many times already and we will say it again - Go mobile!

More than half of your users access your website via mobile, so it makes sense to optimize your website for the same.

Optimizing your website for mobile became a hot topic when Google introduced it’s mobile-first indexing algorithm. The algorithm was designed to index and crawl the mobile website first of any each and every domain to ascertain it’s search engine rankings, and it’s desktop counterpart would come next.

So, there’s no doubt that mobile accessibility of your website is a definite ranking factor and may effect you DA as well.

If you are looking to optimize your website for your mobile users, we extensively covered this topic a while back. Do give it a read.

Website Speed

Apparently, your website speed also effects your search engine rankings. Sites that take a lot of time to load will usually have a lower DA then quicker websites.

Which makes sense, as according to their own study, there is a direct relation between the speed of a website and it’s bounce rate and Google hates seeing their searchers bouncing off websites.

You can spike your DA score marginally by working on speeding up your website (for both desktop and mobile) only.

You can use Google’s own Mobile-friendly test tool or Pingdom to easily speed up your website and enjoy increased search engine rankings and eventually, traffic for your website.

Implement the steps listed above and see your DA tick like never before! If you know of any other tactic that worked well in increasing your website’s domain authority over time, do let us know in the comments.

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Long-term Growth: SEO provides sustainable results over time, creating a solid foundation for continuous growth and expansion for B2B SaaS companies. In conclusion, investing in SEO for B2B SaaS companies is essential for maximizing online visibility, attracting qualified leads, and staying ahead of the competition. By partnering with a specialized SEO company for SaaS or an SEO agency for SaaS, SaaS businesses can leverage the power of SEO to drive sustainable growth and achieve their digital marketing goals. Top 11 SaaS SEO Agencies in 2024 1. Saffron Edge Saffron Edge is one of the best SaaS SEO companies. It aims to empower SaaS, Direct-to-Consumer (DTC), SaaS SEO services, SaaS SEO consulting, and E-commerce brands for exponential growth. For over a decade, the company has successfully served clients across various industries around the globe. Learn more about us here! Key features Expertise in on-page, off-page, and technical SEO  Specialization in driving organic traffic for SaaS businesses through advanced SEO. Growth Hacks for Retention Keyword Research and content marketing strategies SaaS Marketing Service to improve search results  Building the best saas website designs and conversion rate optimization Pros Data-Driven Strategies: Purpose-driven and data-oriented plans for SaaS businesses, SaaS LTV calculations ensuring sustainable and informed growth. SEO Expertise: Proficiency in on-page, off-page, and technical SEO for a comprehensive optimization strategy. Innovative Growth Hacks: Implementation of creative growth hacks for immediate and long-term business sustainability. International Reach: Expertise in managing international clients. 2. Simple Tiger SimpleTiger is a seasoned SaaS SEO company specializing in SaaS companies. Its approach is simple and effective, prioritizing impactful optimization. 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Proprietary Technology: Cutting-edge tools are available through NP Digital’s technology division and Ubersuggest platform. Industry Recognition: Fast-growing and delivering high-quality results. Cons Cost Considerations: Potential higher investment for smaller businesses 4. Kalungi Kalungi is a Growth-as-a-Service provider for B2B SaaS ventures. It offers an outsourced marketing team with a proven playbook, enabling software entrepreneurs to achieve hockey-stick growth without the hassle of building an in-house team. Key features SEO-Optimized Content Content Marketing Conversion Optimization Digital Strategy Marketing Strategy Pros Expertise on Demand: Access to a seasoned marketing team without hiring in-house. Proven Success: Track record of delivering on growth promises. Cost-Efficiency: Cost-effective compared to maintaining an in-house team. Cons Tailored Adaptation Needed: The proven playbook might need tailored adaptation for specific business niches, and failure to do so could lead to less effective strategies. 5. Skale  Skale.so is a SaaS-focused SEO agency prioritizing business outcomes like SQLs, signups, and new MRR. Their team, experienced in SaaS marketing, employs effective SEO and growth strategies. Key features Holistic SEO Approach: On-page and off-page optimization for maximum impact. Content Expertise: Crafting SEO-optimized, engaging content tailored for SaaS brands. On-Page Precision: Strategic optimization of meta tags, headers, and internal links for improved performance. Innovative Off-Page Tactics: Building high-quality backlinks through outreach, influencer collaborations, and targeted content distribution. Pros Business-Focused Metrics: Emphasis on outcomes like SQLs, signups, and MRR, going beyond traditional SEO metrics and SaaS reporting. SaaS Specialists: Deep knowledge of SaaS marketing metrics and growth strategies. Results-driven: Known for delivering tangible results that impact the bottom line. Cons Cost Consideration: Premium positioning may pose a budget challenge for some businesses. 6. MADX MadX is a leading London-based SaaS marketing agency specializing in tailored SEO services exclusively for the SaaS industry. They focus on driving Annual Recurring Revenue (ARR) growth and user satisfaction. Key features Social Media Marketing Blockchain Marketing PPC Management Mobile & App Marketing Advertising Email Marketing Website optimization Pros SaaS Specialization: Deep understanding of the SaaS industry. Expertise: Seasoned professionals ensuring a wealth of experience. Proven Results: Success stories highlighting ARR growth. Cons Limited Market Focus: Primarily serves the SaaS industry. Potential Cost: Specialized services may come at a premium. 7. Disruptive Advertising Disruptive Advertising is a top-rated PPC and digital marketing agency that stands out in the b2b saas marketing industry for its commitment to challenging the norms and delivering long-term results online. Disruptive Advertising adopts a disruptive approach by eschewing siloed strategies, focusing on sustained excellence rather than fleeting success, and prioritizing existing clients over the relentless pursuit of new ones. Key features SEO Strategies Pay Per Click Email Marketing Search Engine Optimization Social Media Marketing Pros Positive Reputation: Backed by positive reviews for reliability and results. Scale and Expertise: Managing millions in budgets annually, demonstrating industry experience. Employee Satisfaction: Recognized as a top workplace, ensuring motivated teams and high-quality service. Cons Potential Cost: Specialized services may come at a premium. 8. Triple Dart In this competitive world of digital marketing for SaaS companies, Triple Dart stands out as a leading provider of innovative solutions designed to elevate marketing strategies and drive growth.  As a dynamic SaaS marketing platform, it empowers businesses to optimize their online presence, enhance lead-generation efforts, and leverage data-driven insights for strategic decision-making. Key features Digital Marketing Automation Advanced Analytics and Reporting Personalized Customer Engagement A/B Testing and Optimization SaaS SEO Strategies Pros Intuitive User Interface: Triple Dart's SaaS marketing platform boasts an intuitive interface that caters to marketers of all expertise levels. Scalability: Triple Dart allows businesses to seamlessly scale their marketing operations, adapting to the evolving needs of growing SaaS companies. Integration Capabilities: Triple Dart's platform integrates various marketing tools and platforms, creating a cohesive marketing ecosystem for SaaS companies. Cons Learning Curve: Some users may encounter a learning curve when exploring Triple Dart's platform's full features. Pricing Tiers: Pricing plans may pose challenges for smaller SaaS companies with limited marketing budgets, potentially limiting accessibility to certain features. 9. Accelerate Agency Accelerate Agency is a digital marketing firm that utilizes AI and digital analytics to rapidly boost leads and sales for tech-savvy companies. They offer a competitive advantage by specializing in bespoke tools, automation, and comprehensive SEO services. Key features Search Engine Optimization Site Audit Content Creation Off-page Optimization Digital Strategy Pros Quick Delivery: Custom tools and automation ensure rapid project completion. Holistic SEO: Comprehensive services covering all aspects of SEO. Google Analytics Expertise: Accurate data interpretation for strategic decisions. Conversion Focus: Focuses on turning traffic into tangible business outcomes. Cons Potential Complexity: Bespoke tools may be challenging for companies with less tech expertise. Cost Consideration: Specialized services may come at a higher cost. 10. Single Grain Single Grain is a leading digital marketing agency specializing in SEO, SEM, PPC advertising, and paid social media. Their dedicated team focuses on delivering exceptional ROI by blending proven strategies with innovative solutions. Key features SEO Search Engine Marketing On-Page Optimization Off-Page Strategies Pros Comprehensive Services: Offers a complete suite of digital marketing services for a one-stop solution. Proven Success: Demonstrates a track record of delivering impressive results and business growth. Cons Premium Pricing: High-level expertise comes at a cost, making it less suitable for businesses with smaller budgets. 11. Rock the Rankings Rock the Rankings is a tailored solution for SaaS and Tech companies seeking to expedite demo and trial scaling. It deploys a Predictable Growth Framework to accelerate MRR growth. Key features SEO-Optimized Content Advertising Content Marketing Pros Specialized SEO Focus: This SaaS marketing platform specializes in SEO strategies tailored to Rapid Scaling: Accelerates demo and trial scaling for quick wins. Niche Expertise: Tailored strategies for the nuances of SaaS and Tech. Transparent ROI Tracking: Clear measurement of SEO impact on investment. Cons Premium Pricing: High-level expertise comes at a cost, making it less suitable for businesses with limited budgets. Want to automate your lead generation? Book a strategy call Primary Services Offered by SaaS SEO Agencies SaaS SEO agencies provide essential services to enhance online visibility and drive organic traffic for SaaS companies. 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CRO (Conversion Rate Optimization): These agencies optimize website conversion paths to improve the percentage of visitors who convert into customers, ensuring that the traffic generated through SEO efforts translates into tangible business results. Semantic SEO: Leveraging semantic search techniques to enhance the relevance of a website's content and improve its visibility and ranking on search engine results pages. Performance Tracking and Reporting: They monitor key SEO metrics like keyword rankings, organic traffic, and conversions, providing regular reports to track progress and make data-driven decisions. By leveraging the specialized services of an SEO company for SaaS, businesses can strengthen their digital presence and achieve sustainable growth in the competitive online landscape. Typical SEO obstacles faced by SaaS companies  Addressing the SaaS marketing challenges requires a strategic and data-driven approach to marketing and a deep understanding of the SaaS industry and the target market. Some common marketing challenges faced by SaaS companies include: Customer Acquisition Cost (CAC): SaaS companies often struggle with high customer acquisition costs, making it challenging to acquire new customers profitably. Churn Rate: Retaining customers is essential for SaaS companies, but churn rates can be high due to factors like poor user experience, lack of customer engagement, or competitive offerings. Competition: The SaaS landscape is highly competitive, with new entrants constantly emerging, making it difficult for companies to differentiate themselves and stand out. Educating the Market: Convincing potential customers of the value and benefits of a SaaS product can be challenging, especially if the market is not fully aware of the problem the product solves. Scaling Marketing Efforts: As a SaaS company grows, scaling marketing efforts while maintaining ROI can be a complex task that requires efficient processes and strategies. Measuring Marketing ROI: Tracking the effectiveness of marketing campaigns, understanding customer lifetime value, and attributing revenue to marketing efforts can be challenging for SaaS companies. Adapting to Industry Trends: The SaaS industry is fast-paced, with evolving trends in technology, customer preferences, and marketing strategies, requiring companies to stay agile and adaptive to changes. SaaS marketing agencies can help companies navigate these challenges and develop effective marketing strategies to overcome them. How To Choose The Right SaaS SEO Agency? Choosing the right SEO agency for your B2B SaaS company requires careful consideration and evaluation of key factors to ensure effective collaboration and successful outcomes. Prioritize agencies with a strong portfolio showcasing successful SEO outcomes within the SaaS industry. Select agencies that comprehensively understand SaaS technology and target audiences. Look for agencies that offer personalized strategies tailored to your SaaS business's unique needs and goals. Consider agencies capable of providing transparent and regular reporting on SEO performance and KPIs. Evaluate agencies proactively, offering insights and recommendations for ongoing SEO improvements specific to SaaS products. SaaS companies can forge strong partnerships that drive tangible results in their digital marketing efforts by prioritizing agencies with industry expertise, tailored strategies, transparent reporting, and proactive recommendations from SaaS SEO experts. Possible Costs of Hiring a SaaS SEO Agency Understanding the costs of hiring SEO services is essential for SaaS companies investing in digital marketing strategies to enhance their online visibility and customer acquisition. The SEO services cost for SaaS businesses can vary widely depending on the scope of work and the agency's expertise. Many agencies offer customizable SEO packages, including monthly retainer fees or project-based pricing. Costs are often influenced by the SaaS industry's competitiveness and the SEO campaign's specific goals. Additional expenses may arise from paid advertising, content creation, and technical website optimizations. When evaluating the cost of SEO services for SaaS companies, the potential return on investment (ROI) must be considered. The typical cost of hiring SEO services can vary based on factors like scope of work, industry competitiveness, and agency expertise, with a focus on achieving a positive return on investment for sustainable business growth. Why is Saffron Edge the #1 B2B SaaS SEO Agency? Saffron Edge is the premier choice for SaaS marketing services due to a combination of key factors that set them apart in the industry. We may be considered the #1 B2B SaaS SEO agency for various reasons, such as: Experience: Saffron Edge may have a proven track record of success in helping B2B SaaS companies improve their online visibility and rankings through SEO strategies. Specialization: We specialize in providing SEO services tailored for B2B SaaS companies, understanding their unique challenges and needs in the industry. Expertise: Saffron Edge's team consists of SEO experts with in-depth knowledge of B2B SaaS marketing, ensuring effective and targeted strategies for clients. Results: We have a history of delivering measurable results and ROI for B2B SaaS clients, helping them achieve their business goals through SEO efforts. Client Satisfaction: Positive reviews, testimonials, and case studies from satisfied B2B SaaS clients could also help Saffron Edge be recognized as the #1 SEO agency in this niche. It's always advisable to research further, look at case studies, and read reviews to determine if we are the right fit for your business's SEO needs. Conclusion At Saffron Edge, we specialize in helping SaaS businesses enhance their SEO strategies to maximize online visibility, drive targeted traffic, and fuel growth.  By partnering with us, you can streamline your SEO efforts, improve organic rankings, and achieve sustainable business growth.  Reach out today to discover how our tailored SaaS SEO solutions can accelerate your success and help you reach your revenue goals faster. ...

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