7 Hacks Where Your Inbound Marketing Can Improve Lead Nurturing
Feb 03, 2016
10 min read
Growing and nurturing leads is often regarded a very big challenge in marketing, nevertheless, a good number of inbound marketers often find it a tougher task in managing. Since inbound marketing was a very practical marketing strategy aimed at achieving business success, it can be used to improve lead nurturing.
Some hacks and inbound marketing practices that helps the marketer to grow business leads while also nurturing them to success.
Make Your Inbound Marketing Remarkable
It pleases me to ask you, how many marketers with the mindset of nurturing emails have you seen implement creations like “ Heyo! Thank you for visiting our whitepaper”? Common! marketing in its entirety is supposed to be very inventive, and the marketers behind it creative. Abhor conserved email templates and start developing something very remarkable and inviting, and watch your list as it grows beyond expectation. That’s the goal, always remember! the very best thing about this tip is that it welcomes readers to view it, read it, and even try to download some piece from your website, this is what I refer to as nurturing.
Do Open And Click-Through Goal Setting
A good number of marketers out there sing the song of email tracking, but some often make the mistake of neglecting goal setting. Do you have a pre-planned action on open-rates and click through rates on the lead nurturing? Another thing to have in mind is that the blogosphere does not encompass a lot of definitive data on the outcome of the numbers.
Do your social media monitorization
Did you realize that you can monitor discussions happening at this moment on Twitter? You may convey a lead-supporting email that prompts your prospect to pose a question or make a remark on Twitter. Does that sound great to know? You are sure it would. There are also certain tools that help you to monitor your social media platforms for keywords, alert your team and also permit you to interact easily; HubSpot could be the better choice in this category.
Emphasize on the pains of your audience
Do you know that you can drive your audience deeper into a sales funnel with a tactical measure? There are so many ways of doing this, a good number of marketers recognize the pains of their audience but does not have it in hand, the relevant ideas to explore. This is called the concept of being engrossed in indecision which can be ruled out being more professional. The bottom line is this, by talking more about the problems of your readers, it helps them to come closer, giving them hope that there is a solution to their problems and who knows when...you may just come in with their desired response in the next couple of post.
Invent Videography
Incorporating Videos into your inbound marketing campaigns also helps in lead generation. Ever received an email with a video embedded into it? Guess you know what that means, you know the outcome it will portray at first sight which is clicking and immediately viewing it.
Categorize your audience
categorizing your audience would give room for better communication and improved message delivery. Contents for your existing audience should be separated from that of potential audience and Vise Versa.
Incorporate marketing automation
The use of automated system in inbound marketing will also help to improve lead nurturing irrespective of the campaign volume. The major role of automation software is to send out timely info to your distinguished potential customer with regard to their activities on your website.
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Growth Marketing - How is it effective for any businesses?
This sensational new member in the marketing dictionary has already attracted unequivocal fame around its perimeter. If you want to know more about this buzzword of the new age marketing, here is all for you. Well, before you dive into the pool of knowledge, it is very important to know that one of the biggest mistakes most clients and marketing companies end up doing is oversaturating and over-expecting from one single strategy. If you do the same from growth marketing, your desires are bound to be doomed. However, if you are expecting some real-time benefits from growth marketing that are well within the borders of reality, then there are invariably high chances of success. Source: Pexels What is Growth Marketing? Growth marketing basically revolves around a hit and trial method with some amount of business experimentation to identify and point out the most important and effective ways of growing any business. The term means different marketing strategies. They could be the conventional ones, some out-of-box next-gen techniques, and anything else. The only criteria being it has to generate some considerable growth in the business that will be effective and consolidated over time. Growth marketing basically evolved as a proficient way of adding multiple tiers of new generation marketing techniques over the pre-existing old ones. Though we all say “what’s in a name”? But in case you are curious about the names of a few, they are: AI automation SEO optimization User Experience based remodeling of an interface Use of dynamic ads And the list could go on and on. While conventional digital marketers are better compliant with modes such as video marketing, content marketing, and copywriting, new-age marketers are enthusiastic about making it a bit techier than everything around the world. Not that the traditional strategies do not work, in fact, they are the pillars of marketing and much like fundamental formulas that you cannot do without, but the new age growth marketing strategies just aim to make things a bit more automated and data-driven. Source: Pexels How is Growth Marketing Beneficial? Is there any need to discuss so much about a technique if you cannot witness the real-time benefits it can invite into your business? Probably No. So, here are a few important ways in which growth marketing services can actually aid in the proliferation of your business: Growth marketing is a witty technique by which you can be far ahead of your potential competitors by literally outsmarting them. And guess what, you won’t even have to spend more money than they do. Growth marketing rests on the pillars of innovation. With the fast-evolving world of technology and marketing integration, it is very important to resort to something new and something innovative. Growth marketing is a potential way to make innovative solutions stand out and generate some practical profits. Growth marketing is actually much more cost-effective than other marketing strategies. The hit and trial method may seem to be expensive but in reality, it is not so. The experiments that are performed as an initial stage of growth marketing involve a very small pilot study that hardly involves any lumpsum amount. But the magic is that, in case it turns out to be effective, the strategy can potentially save plenty of bucks. Growth marketing is very practical in approach. When resorting to growth marketing, the principle is data-driven. You are not estimating, you are not assuming. Instead, you have the real true data at hand that will be the guiding force and driving fuel for you. Whatever effort you will be putting in the process and the results that it is yielding can be easily weighed and real-time decisions can be taken based on the same. Growth marketing is a suitable and scalable way to go for automation. Most of the dull tasks that you had to so far do manually can now be performed with automated tools that yield super reliable results and expected outcomes. So, you save on time and effort, both of which are synonymous with currency in the business world. Growth marketing is great for acquiring some hands-on experience with the new age innovative tools. If a team is developing an exclusive growth marketing strategy for a particular corporate house, they can actually craft out every single element of the strategy that will be customized for the particular business. This is an extremely efficient way to make the business pace more competitive. Also, by using the Pirate Funnel tool of growth marketing, you can literally solve most of your problems. So, after all this, you must have been convinced that growth marketing has some truly transformational potential. If yes, then it is your turn to connect with the most reputed growth marketing services to experience the unmatched benefits of growth marketing and witness the same invite some real-time growth to your online presence ...
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How Omnichannel Presence Creates a Seamless Customer Journey
Not long ago, the debate revolved around the terminology and correctness of using ‘multichannel’ and ‘omnichannel’ interchangeably. The difference, though subtle, holds a lot of significance now. To understand the difference between these similar-sounding terms, let’s unpack their meaning first. Gone are the days when brick-and-mortar stores were the only option. Nowadays, customers expect brands to offer multiple channels of contact, including online stores, social media, and even chatbots. But is it enough to simply be "multichannel," or should we strive for something more? This is where omnichannel retailing comes in. Yes, it may sound like just another buzzword in the ever-evolving marketing world, but omnichannel presence is so much more than having multiple channels of contact. It's about providing a seamless and consistent customer experience across all channels, from the physical store to the website and everything in between. In this article, we'll dive deep into the world of omnichannel presence and explore how it can make all the difference when it comes to building customer loyalty and satisfaction. What is an omnichannel presence? A brand's omnichannel strategy strives to offer customers a seamless and integrated experience across a variety of touchpoints or channels. E-commerce channels that might fall under this category include social media, email, websites, apps, mobile SMS, phone/call centers, and physical storefronts. Businesses can increase customer happiness and loyalty by offering a consistent experience across all channels. For instance, a consumer who searches for fashion advice on Instagram, goes shopping in person, and then purchases something online wants the same degree of support and assistance throughout the process. The consumer is more likely to feel appreciated and satisfied if a company can do that. Furthermore, delivering a great client experience requires a seamless transition between channels. Regardless of their channel to communicate with a company, customers anticipate their interactions will continue where they left off. For instance, if a customer adds an item to their online cart but chooses to finish the transaction in person, they anticipate finding the identical item in their basket when they get there. Therefore, an effective omnichannel strategy should strive to deliver a seamless and uniform experience across all touchpoints, encompassing both online and offline channels. Businesses can use this to promote client loyalty and happiness, increasing sales and revenue. Starbucks and its Amazing Omnichannel Strategies In 2018, Starbucks had 60 million monthly customers who had no connection to the brand online. In March 2018, the business made the decision to gate free Wi-Fi as a response. Customers first have to register with an email account in order to access the internet. In exchange for free Wi-Fi, Starbucks was able to obtain consent to reach customers via a new channel (email). Customers who had entered their email but had not yet registered for Starbucks Rewards (SR) were referred to as "digitally registered customers" internally. Since launching this category, Starbucks has added 10 million new digitally registered customers to its database. Starbucks developed exclusive discounts and experiences specifically for Rewards members to encourage channel adoption further. For instance, Starbucks Rewards members who order a handmade beverage in advance through the app (grande or larger) receive a coupon for a free drink that can be used within a week. Customers are encouraged to use the Starbucks app as part of this promotion, which calls for them to be signed up for Starbucks Rewards. Starbucks provides Rewards Members more than just one-of-a-kind deals. They frequently design whole experiences for their customer base. For instance, during their yearly "Starbucks for Life" promotion, Rewards members can amass game pieces by purchasing particular goods. Starbucks for Life is one of the rewards, along with $500 gift cards , Bose earbuds, and more! Starbucks has been successful in creating a digital relationship with clients through the use of these methods, converting them into devoted patrons who use the app to place orders in advance and pay for their drinks. This is an illustration of how Starbucks expanded its omnichannel retailing strategy through incentives and forced channel adoption and how other eCommerce companies might benefit from their technique. Steps to the Best Omnichannel Strategy Making sure that a customer's experience is seamless and consistent across all devices, channels, and platforms is a key component of implementing an omnichannel strategy. Providing a comprehensive view of the customer journey necessitates integrating and synchronizing several touchpoints, including social media, websites, mobile apps, email, chatbots, and in-store interactions. Starbucks is just one example of the multiple businesses that have expanded the capabilities of what their company can achieve by adopting a great omnichannel presence strategy. Here is a short guide on how you can build yours. 1. Analytics Don't worry. You're not the only one that struggles to give your customers a seamless buying experience across all platforms. The good news is that a solution is available in the form of omnichannel marketing analytics. For this to work, you'll need to set up a cutting-edge data and analytics tech stack. Fortunately, many external tools and solutions, including Customer Data Platforms (CDPs), can assist you in determining how efficient your sales and marketing initiatives are. Using data visualization, you can monitor all marketing initiatives made across all platforms, ascertain what is actually happening on various platforms, and immediately take necessary action. However, with 65% of marketers having issues with data centralization, data silos, and centralization are the second-biggest obstacles to a well-rounded omnichannel marketing plan. The first step is collecting information on who is visiting your website or other touchpoints, how they got there, and if they convert. ETL, or "extract, transform, load," is the procedure you must go through in order to examine this data. This entails gathering data from many sources, repurposing it, and placing it in a data warehouse. After you have all of this information, you can create the ideal omnichannel strategy by combining the following four elements: Prediction: More often than not, you should be able to anticipate what will happen next. For instance, you can expect that presenting consumers who are browsing a certain product page with comparable products will enhance conversions if you discover that they convert more frequently. Real time monitoring: Dashboards should enable you to keep an eye on your marketing and consumer interactions in real time. For instance, you can act right away to look into the issue and make improvements if you see a dramatic decline in website traffic or email open rates. Customer information: You should be able to Extract customers' historical and profile-related data as well as their current behavioral data from your website and app, email campaigns, social media, customer reviews, comments, and ratings, support tickets, or claims. You may then customize your marketing initiatives by developing a thorough understanding of each customer's journey. Cohorts, segments, and workflow: Create cohorts, segments, and workflows that enable you to identify accomplishments and issues quickly and take immediate corrective action. For instance, you may establish a cohort of clients who have made several transactions over the past year and extend a loyalty program to them in an effort to keep them coming back. 2. Trace the Customer's Journey Building an effective omnichannel strategy that grabs your consumers' attention, resonates with them, and turns them into repeat customers requires a thorough understanding of the customer journey. To do this, you must figure out where your clients are currently present and what platforms they frequently use, as well as information about their purchasing patterns, preferred social media sites, and events that catch their attention. Yet, simply knowing where your clients are is insufficient. You must comprehend their path from discovery to purchase, as well as their Zero Moment of Truth (ZMOT), or the point at which they decide whether or not to buy your product after doing some research. This frequently happens before consumers ever reach your website, emphasizing the value of being present across a variety of platforms and touchpoints. You must map your customers' pre-purchase journey using analytics in order to determine the best conversion paths. You will gain knowledge of their interactions with your brand and the most effective touchpoints as a result. Using this information, you can design an omnichannel purchasing process that converts every digital touchpoint into a customer action. Making each touchpoint interact with your clients in an integrated and personalized way is essential to attaining this goal. This can be accomplished by directing your clients toward conversion with the help of targeted advertising, email campaigns, social media involvement, and tailored suggestions. In the end, developing a successful omnichannel strategy necessitates ongoing investigation, evaluation, and development. You can design a purchasing experience that thrills and inspires your customers by understanding their requirements, interests, and behaviors. This will foster long-term loyalty and success for your company. 3. Make Every touchpoint count Customers today want a smooth purchasing experience, which necessitates making every touchpoint shoppable. So, exactly what does that mean? It implies that every time a customer engages with your brand, they need to be able to make a purchase easily and smoothly. Consider a scenario in which a client visits your website and adds a product to their shopping basket. Later, while they peruse their social media stream, they come across an advertisement for your company that features the very same item they were debating. When they click the advertisement, they are immediately redirected to your website, where the item is already waiting for them in their shopping basket. This is an illustration of a shoppable touchpoint that promotes customer loyalty to your business and eventually results in a sale. Email is yet another illustration of a shoppable touchpoint. It's possible that a consumer added items to their cart but decided against making the purchase before checking out. Sending them a reminder email with a quick link to their shopping basket allows them to quickly resume where they left off and complete the transaction. In conclusion, establishing a seamless customer experience that reduces friction and increases sales potential entails making every touchpoint shoppable. It all comes down to giving customers a convenient and tailored purchasing experience that satisfies their demands and encourages repeat business. In Conclusion Finding their strongest consumer touchpoint and providing clear incentives for channel adoption are crucial for eCommerce stores aiming to extend their omnichannel shopping strategy. Saffron Edge's portfolio of products and services, which are intended to increase consumer engagement and boost revenue, can assist eCommerce organizations in achieving this. Visit our website right away to find out more about how we can assist your eCommerce company in developing a digital interaction with clients and in enhancing your omnichannel retailing strategy. ...
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Facebook essentials for a safer community
Social media applications, especially Facebook, have become crucial to mark your presence in the digitally powered world. However, our digital presence is somewhat affecting our real-life presence and sense of reality. The line between the real and online world is increasingly thinning. Platforms like Facebook have helped the community and world grow multifold, there are certain values and convenience to their services. Although, the convenience has led to some people using it for callous means. Now, this where it becomes important to understand why were these platforms established and how can we contribute towards building a safer community online. Facebook for the world Facebook has been on the road to transformation for well over ten months now. They have made several changes to their core functions designed for marketing ease. These changes were made keeping in view the recent scandals and strive towards better transparency, privacy, and user experience. Some of the changes that significantly altered the Facebook universe are- Content recognition algorithms Facebook has changed its content recognition algorithms to shift its focus toward meaningful interactions. The focus has been shifted from generic brand content to content generated by the friends of a user. This has changed the marketing dynamics on Facebook notably. Brands are now bidding to generate more user engagement to get their posts trending. Another plus of sophisticated content recognition algorithms is that it’ll help in filtering spams like clickbait. Limit number of ads run by a page Facebook has decreased the number of ads a page can run simultaneously. Although a considerable change, it will only affect a small percentage of pages because the upper limit is still pretty high. Most of the pages, as claimed by Facebook, will not even notice the change. However, this has increased the power of content by getting brands to focus on content efficiency and quality rather than quantity. Simply put, they have reduced the content generation limit to increase the quality of content. Features for Creator Studio Creator Studio was launched a couple of years ago and has helped a lot of content creators to map the efficiency of their content. Facebook has now launched another fascinating feature to help increase the efficiency of video content. Creators can now view the average time spent by users on their videos. They have also changed the video ranking algorithms to increase engagement. Ad disclosure This is another feature that has remarkably shifted the marketing dynamics as now users can see why they are being targeted for specific ads. This has increased the transparency in dealings and pushed consumers towards relevant content. Sponsored group posts In a possible attempt to monetize groups, Facebook has rolled out a new feature for users with active communities and groups. Users can now create brand partnership posts for active groups. The admin can collaborate with brands for a paid partnership which will help increase the ROI of the group and also increase direct revenue from it. Education feature Facebook has rolled out Education Hub to help students, parents, and teachers with educational resources. It also includes a digital literacy programme to help students with remote learning. Enhanced accessibility Facebook, already being one of the most accessible platforms is working on increasing it even more. They have debugged several keyboard commands, increased readability with scalable font, added contextual headings, and much more to enhance user experience. They have also put out several notification settings to make it easier for users to get updates from their desired pages. As rightly said by Malcolm Gladwell, “Platforms are only as socially useful as their owners want them to be.” Now, what is being done by Facebook to counter the threats to humanity? They have placed policies to combat harmful conduct, they are using advanced tech to monitor feeds and posts to weed out the problems, and they have enabled the users to report any objectionable content. However, the problem still persists and it cannot be blamed on Facebook. It is also the responsibility of a user to take into consideration the guidelines set by the platform. It is crucial to abide by these to maintain communal harmony and peace. Facebook for us While Facebook is doing everything it can to protect us, don’t you think we should do the same to protect our community? Our community is safer and more accountable when people take responsibility for their actions and opinions. This is why it is imperative to abide by the following guidelines set by Facebook- It starts out with our profile- Always use given name or the name you use in everyday life to create an authentic profile Provide accurate information in the necessary fields. With most of our information being optional to submit, it is on the user to fill them out. In case you choose to, always put down authentic information. Create a single account- It is necessary to create only one account per person and you can create pages for your socials or businesses from your account. Never share your password with anyone or give access to your profile. Facebook accounts are non-transferable and can only be transferred or operated by other individuals after obtaining permission from Facebook. Facebook is globally available to everyone with certain exceptions put forth for the safety of an individual and the community. Facebook is accessible to all except the following- Individuals under the age of 13 or as per the minimum legal age set by the country they are citizens of. Individuals who are convicted of sexual offences. Individuals whose Facebook accounts were previously disabled due to violations of Terms and Policies of the platform. Individuals who are prohibited from using services provided by Facebook under applicable laws. It is the civic duty of every user to understand and maintain the decorum set by the platform they are active on. With increasing cases of cyberbullying, it is we who need to protect ourselves and the community. At Saffron Edge, we ensure our readers are updated with crucial changes taking place in their favourite social media platforms. Our experienced social media experts are well versed with the latest news and are constantly upgrading their marketing certifications. Ads on social media platforms like Facebook and Instagram are the future of marketing and it is imperative for all marketers to be up-to-date with their evolving guidelines. ...
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