7 Hacks Where Your Inbound Marketing Can Improve Lead Nurturing
Feb 03, 2016
10 min read
Growing and nurturing leads is often regarded a very big challenge in marketing, nevertheless, a good number of inbound marketers often find it a tougher task in managing. Since inbound marketing was a very practical marketing strategy aimed at achieving business success, it can be used to improve lead nurturing.
Some hacks and inbound marketing practices that helps the marketer to grow business leads while also nurturing them to success.
Make Your Inbound Marketing Remarkable
It pleases me to ask you, how many marketers with the mindset of nurturing emails have you seen implement creations like “ Heyo! Thank you for visiting our whitepaper”? Common! marketing in its entirety is supposed to be very inventive, and the marketers behind it creative. Abhor conserved email templates and start developing something very remarkable and inviting, and watch your list as it grows beyond expectation. That’s the goal, always remember! the very best thing about this tip is that it welcomes readers to view it, read it, and even try to download some piece from your website, this is what I refer to as nurturing.
Do Open And Click-Through Goal Setting
A good number of marketers out there sing the song of email tracking, but some often make the mistake of neglecting goal setting. Do you have a pre-planned action on open-rates and click through rates on the lead nurturing? Another thing to have in mind is that the blogosphere does not encompass a lot of definitive data on the outcome of the numbers.
Do your social media monitorization
Did you realize that you can monitor discussions happening at this moment on Twitter? You may convey a lead-supporting email that prompts your prospect to pose a question or make a remark on Twitter. Does that sound great to know? You are sure it would. There are also certain tools that help you to monitor your social media platforms for keywords, alert your team and also permit you to interact easily; HubSpot could be the better choice in this category.
Emphasize on the pains of your audience
Do you know that you can drive your audience deeper into a sales funnel with a tactical measure? There are so many ways of doing this, a good number of marketers recognize the pains of their audience but does not have it in hand, the relevant ideas to explore. This is called the concept of being engrossed in indecision which can be ruled out being more professional. The bottom line is this, by talking more about the problems of your readers, it helps them to come closer, giving them hope that there is a solution to their problems and who knows when...you may just come in with their desired response in the next couple of post.
Invent Videography
Incorporating Videos into your inbound marketing campaigns also helps in lead generation. Ever received an email with a video embedded into it? Guess you know what that means, you know the outcome it will portray at first sight which is clicking and immediately viewing it.
Categorize your audience
categorizing your audience would give room for better communication and improved message delivery. Contents for your existing audience should be separated from that of potential audience and Vise Versa.
Incorporate marketing automation
The use of automated system in inbound marketing will also help to improve lead nurturing irrespective of the campaign volume. The major role of automation software is to send out timely info to your distinguished potential customer with regard to their activities on your website.
How SEO Reselling And Partnership Trends Are Benefiting The Internet Marketing Industry
SEO reseller programs are synonymous to affordability. A lot of digital marketing are complaining that local businesses just don’t have XX,XXX budget to invest into digital marketing. The upside of serving local and small businesses is that there are a ton of them out there. The benefits of SEO reselling are not limited to only the client side but also to the agency, SEO reselling can be highly profitable. It can be as soaring as 500-1000% markups when delivering the final product to end-client. For the marketing agencies the benefits do not end, here is the list: Helps Building Stronger Relationships With Your Existing Clients SEO reselling provides an avenue to the internet marketing agencies to further leverage your existing clientele without increasing your workload. Most reseller programs do not require much work on the reseller’s end. All that is required is a little bit of information to set up a white label platform. A stronger relationship always solidifies your customer’s brand loyalty. After all, by offering SEO services, you showed you’re looking for and identified a problem your customers are most likely facing. That was not enough, you took steps and proposed some helpful action and a relevant solution to your customer’s needs. SEO Reseller Programs Help The Marketing Agency Earn Extra Revenue Headline get your attention? What business owners d not want to see some extra profit coming into their balance sheet. It’s one of those services that a client is inherently going to need whether your company offers them or not. SEO reseller programs are an upcoming hot trends such that people all over the internet are searching for it. If SEO reseller wa not an option, then it was fully understandable not wanting to deal with the whole SEO side of web development and Search marketing. That’s not it. You also run the risk of outright losing your clients when they go look for SEO somewhere else. What most of the popular SEO agencies do is that they provide one-stop-shop solution to their clients that includes web designing. If you do not want your customers to start being a little shaky about their loyalty, then you have to be the same guy that offers a package of services in one convenient package. Agencies Are Able To Offer Additional Options To Cash-strapped Customers Maybe your agency is already offering a fully-fledged marketing program, including service package of SEO, SMM, content marketing and web design. We all know that often lofty SEO cost could become pretty exclusive. But there’s a whole general lot of businesses which can’t afford these premium services. They’re motivated and eager to spend their money on a top-tier solution, but just can’t quite budget it yet. If you care at all about these businesses, which by the way are many in number, you’ll definitely want them to avoid low-quality SEO services If your company is in the business of providing web design solutions and want to try offering them an alternative fully-fledged SEO solutions, certain SEO resellers have concentrated their programs that provide affordable and high-quality SEO services. This allows agencies to earn some additional revenue from customers that previously might have been turned away at the door due to a slightly lower price-point than what you normally cater to. Conclusion As it is clearly evident, there are a number of benefits to adding an SEO reseller program to your service needs, and it’s no surprise that these programs are now springing up all over the world lately. It’s a win-win situation for both the client and the marketing agency that offers it. Clients are happy because such services are drivers of new business opportunities through their doors. And, the Internet Marketing agency is happy it offers competitive pay, flexible pricing markups, and zero complicated fine print. ...
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4 Ways To Optimize Your Inbound Marketing Campaign
Understanding the need to make and grow your profit limit in business is one of the reasons why business owners adopt traditional marketing strategy. In the same vein, Outbound Marketing helps businesses to reach it desired audience at the right time and via the right channel. A lot of professional marketers concur with the idea that gone are those days when they have to carry their businesses on the shoulder as they are out there. In the quest to sponsor and market it to the right audience or customers. Technology and Advancement soon changed that philosophy. With Inbound Marketing, you can capture a wide view of customers and prospective hungry buyers from around the globe and have them at your clamp. Nonetheless, you’ll be requiring the most effective and answerable tools to achieve this. Here are four ways to use and optimize your Inbound Marketing practices Understanding The Role Of The Word “Research” Research in inbound marketing does not mean that log on to Wikipedia and search the word in itself. Research here certainly translates into a bagful of meaning. It means Define your business: Achieve this by coming out with your goals and targets. Help your respective potential customers to comprehend what bumper pack you have in stock for them. Helping them to understand the terms and conditions of your establishment would also help potential prospects prepare better. Analyse your industry: The word “Analysis” is mostly used in special conditions where you need information regarding a particular course. the same happens in the world of Inbound Marketing. Your competitors don’t lay on their bed at night! they are working timelessly to saturate the industry. Which is the reason why you have to study and learn what they use, where they’re coming from, and the secret to their existence in the industry. Comprehend your Customers: A lot of people think they know the Industry inside-out or too well. But that mindset never works as there will always be a thing you hadn’t taken along. The change in the Industry is very consistent and requires a follow-up. Follow your customers, pursue them tirelessly, and understand everything about their requirements and you’ll be able to serve them better than your competitors. Follow Events: Following events is also a killer idea, it keeps you as a business owner and marketer updated with trends. Knowing what others are doing, the latest competitor products in the market, and what customers are currently finding interesting. Try The Killer Tool “Content” There is no such word as Inbound Marketing without the use of contents. As a matter of fact, content plays 80 percent role for you to achieve a successful inbound marketing target. Writing engaging contents will not just catapult the course or business, but will effectively convert leads into customers. With the right contents, you will be able to Reach the audience and potentials prospects faster than your competitors even without having to spend too much on your inbound marketing campaign. Lead generation is also a very sturdy practice than can be soften with super engaging contents, this is because your content will serve as a magnet, attracting every available reader. Convert your leads into customers. A whole lot of website visitors will surely fall for your services over time. ...
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Hire a VMO to Manage your Marketing Problems and Customer Expectations!
There are small, big problems that every organization has - could be related to competition, market, or even internal, and in most cases, marketing managers and CMO know what they are. The first thing that comes to their mind is the impact of this particular problem on our overall marketing strategy and will hamper our short-term progress. While solving these problems is much more challenging than what we think, how an external person can help tackle them. A tough nut to crack, or an interesting one? What do you do in such cases, especially when your attribution model pulls back your upper-funnel campaigns? What would be your next step when you need to focus on long-term profitability instead of short-term revenue? The answer is often dubious. Hard to swallow, but honestly, people go defensive as they aren't too sure of the solution. And then procrastination enters the picture when the problems are shifted to months, next quarter, or even a year - and much to the expectations, time, resources, and money comes in the picture. We continue our focus on short-term gains, however efficient they are, maybe to make them "more efficient!" It is high time that marketers should start focusing their problems on "Big Problems" as sustainability is the prime element in marketing, and all the more due to the pandemic and shift in marketing trends for 2021. Nothing will magically transform your growth unless you're just beginning or expecting a disruption. Real change comes from rolling up your sleeves and facing those problems, making actionable plans and actions that look unconquerable. But, Where to start? The following are different ways to venture out and effectively tackle problems: First of all, reset your thinking and ponder over the root cause of the problem. Chances are there that it might not be as big as you are thinking. Relax, look for the tiny bridges linked to the solution. Sooner, you will reach depth, learn more, and start to think of the necessary steps. Note all the accessible ways to take action. You just can't solve in one go, and it is completely fine. Develop strategies to discover the most effective way, out of all you have researched and formulated. Start going through the similar industry campaign to figure out best practices. We all know that external and internal factors play a critical role in defining the brand's ROI . Start tracking performance with meaningful KPIs and thoughtfully evaluating the impact. Once you figure out the various ways, campaign results, competition mapping, industry standards, and factors affecting your organization, you will get the crux of the marketing problem. Believe us, even if you can't get through the solution straight away, you will figure out a lot just by scrutinizing one problem - you will know what medium didn't work, your right target group and buyer personas, your way of measuring campaigns, and above all, your future ways to address it. At Saffron, we realized how VMO shapes your business like no other. With the power of an agency and a focus of a marketer, he/she works vigilantly and monitors every campaign, and this is the prime reason we introduced him/ her to you. Having years of expertise and experience of working on multiple brands, he/she brings an additional element to your existing marketing team or your marketing set-up, and that is tenacity. And yes, not to forget the cost-effectiveness and efficiency in driving plans and actions, keeping in mind your business goals and revenue. We live in a business scenario where the customer and consumer expectations have touched the sky. Brands are leaving no stones unturned to fulfil them. According to Salesforce, 76% of consumers expect companies to understand their needs and expectations. They even mentioned the following four expectations that are changing the game for companies: Customers expect connected journeys: break down your business silos. Customers expect personalization: customize everything. Customers expect innovation: Keep pushing the limits. Customers expect data protection: Make trust your priority. How to manage your customer expectations? So we all have the websites, right? I want to know the new channel; I want to create disruption; I want to drive trendy marketing plans and actions; I want a growth-driven strategy - all these are common words we get to hear often but without a high-quality website, what’s the point? When driving and mapping digital success, your website is your most significant component, in all senses. A workable website must be fast (speed), optimized for search, visually engaging, and backed with relevant content. These are simple non-negotiable if you want to transform your brand digitally, or even to reach the masses. Once your website is aligned with all these pointers, you should start working on prioritizing your website goals. Depending on your resources and technical know-how you would even consider hiring an expert in conversion rate optimization, but what if we tell you that our VMO will help you with those services too. A VMO knows that if your site is letting you down, your marketing budget will not serve its purpose well. What about your brand communication and messaging? The visible part of any marketing activity is communication. Along with you, or as an Individual contributor, your VMO will help you to align your communications with your brand goals and bring them into line with your marketing campaigns. He/She makes sure your company speaks with a perceptible and recognizable voice across all mediums and platforms. Some of the essential brand driver VMO can help you out with: Creating your brand guidelines that define your story and USP. Creating a communication road map Making sure your communication tone is easy to understand. Making sure the brand story is spread out across all digital assets, i.e., social, email, content, blogs, and videos. Driving your Video communication plan. Driving your Online Reputation Management Compelling Stories need to be communicated, and all the more during the pandemic when people are more watchful. Customer-focused, great, what about Buyer Persona? A buyer persona is a research-based profile that depicts a target customer. Buyer personas describe who your ideal customers are, their behaviour, their attributes, their regular days, the challenges they face, and how they make decisions. It helps you create content and campaigns that are more focused and engaging. Our VMOs' are inbound marketing experts and are an ideal choice to help you create to define your Buyer Persona. The following are the questions you should consider before creating your Buyer Persona Profiles: What causes buyers to invest in solutions like yours? What are the various reasons for buyers to be content with your products? What operational or individual results does your buyer persona expect to accomplish by acquiring your solution? What bothers your buyer to believe that your solution/products or company is not their most suitable option? Who and what affects/influences your buyer as they evaluate their possibilities and select one? Which features of the competing products, services, solutions, or company does your buyer perceive as most significant, and what are their expectations for each? The resulting buyer personas are unique and represent your most important customer types and segments. They form the basis for your communication planning, marketing strategy, and personalization of your content. As a marketer, we will continue building brands, but to earn the trust of the customer and consumer are far more crucial than anything else, especially in the world we live in now. We all have the power to focus on the things that matter. Sometimes we are surrounded by tonnes of marketing plans and actions that we miss out on a few elements and put our brand into an unwanted situation. Here, a VMO comes in the pictures as he/she will execute in the right direction, keeping in mind your customer expectations and attributes. VMO offers you an entire marketing set-up or can work on short-term or individual projects. He/she helps you to find solutions to your problems, to draw the right outcomes from these results, and to propagate them across different mediums to provide the best in class user experience. Reach out to us now to set a call to discuss your marketing and communication plan, digital transformation, or any particular projects. Our VMOs' will work on all these to drive your revenue and growth, aligned with your brand goals. At Saffron Edge, we believe in doing the kind of marketing that performs for your business. ...
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