7 Reasons Why You Shouldn't Rely On Website Rank Anymore
Feb 10, 2020
10 min read
The world of digital media has surpassed all the assumptions in terms of audience and size. There are more than 1.5Billion active users on the internet right now. Using this space is mandatory for any business organization. But, as the audience size increases, so do the number of websites. New search algorithms have also replaced the earlier ones, which are now more inclined to provide a better user experience. Improving the standard of content is essential, but relying heavily on it will not work. Search will always act as a supporter, but the audiences are to be brought from different channels as well.
Let's briefly discuss some more reasons why relying on website rank will not help.Keyword Planners going off-
BERT has taken all the spotlights and has disturbed the Seo ranking gurus. Their years of research and hard work is slowly coming to an end. Natural language is the key to giving you organic traffic these days. With intent-based models coming up, the keywords and string-based planning has gone obsolete, and relying on just the website rankings will no longer help a mass audience anymore.
New trends are in practice, and people are moving from the traditional systems towards the advanced technologies designed to improve customer experience on the search system.
Competition -
There are about 200million active websites on the web right now, each representing some business and with SEO experts sitting around every corner of every city, implementing tactical strategies for optimizing their search score, beating all of them and taking the highest position on the search rank can be a daunting task.
Almost every other search query has more than 5000 results, and a lot of them are optimized according to the search algorithms by the marketers. So, in the world of heavy competition, relying just on website rankings will be a considerable risk. It might give you your desired result, but the probability of that happening diminishes with the new websites going live every day.
With high competition in the market, it becomes even more critical that companies focus on building their brands. Snippets from a high performing and famous brand will gain an edge over other search results in terms of both credibility and trust. Companies are strategizing to build and grow their brands.
Branding is critical to a company because of the overall impact it makes on the business. Branding has the power to change people's perception of your business and can help you bring in new customers. Branding also helps to add value to your business and creates trust in the marketplace as well.
Optimizing Video Content-
Videos are the most interactive means of indirect communication. Brands use videos to give the audience information about their products and services, a lot of which in a way is not possible when you are structuring and executing your SEO-based content. Videos can help pull-in lots of traffic into websites from different sources.
According to Forbes' research, YouTube is the second-biggest platform where the searches are done, only behind Google. And the audience visiting the brand's page after seeing their YouTube videos are usually the people who are really interested in the service the brand is offering.
Some essentials for making the best video contents are-
- The video should be representing the brand.
- Shoot for both long and short formats, from 6-second videos to documentary films, and all the things in between.
- Videos should be responsive to both mobile and desktop displays.
- Make it shareable across social platforms like Facebook, Instagram, and Snapchat.
- Content should be made, keeping your primary target audience in mind.
Advertising-
Organic means to capture audiences will limit your potential, and your customers might go somewhere else if you are not using your advertising options adequately enough.
Using Google Adwords is one of the most effective ways to drive people in your search.
Google processes 40,000 searches every second, and the basis of the results are a lot of factors that include relevancy, brand popularity, and content. Advertising your search pages through Google Adwords is essential to drive that traffic.Getting customers organically might take a lot of time, and will still not guarantee good visibility.
Running paid campaigns will help you get the traffic according to your budget as PPC gives you the option to pay only when somebody actually clicks on your search snippet and gets redirected to your website.You can set. PPC charges according to your budget, and Google will serve your campaigns accordingly.
With the world going digital, almost everybody you know is on some or other social media channel, and using social media platforms for your paid campaigns will boost your reach and help you generate a quality amount of traffic on your website. Popular social media platforms like Facebook, Instagram, and Linkedin have more than 1.5billion users on their platform with different demographic sets.
Social media advertising gives you the luxury of distributing your ads among the relevant audience sets on their ad manager's panel wherein you can choose your target audience depending on various factors, which includes age, gender, location, interests, professional status, and even their mobile devices.
Running digital campaigns also gives you a lot of insight about the audience interested in your brand, which will help you devise your further strategies and remarketing plans.
On-Page Content Management -
One area of attention is designing good content on the website and focusing on the customer's user experience. Optimizing content and using a lot of paid media might bring you the good size of relevant audience, but it would again be of no use if they have trouble finding what they are looking for. Just bringing in people through robust SEO strategies would not help increase revenue if the interface is not up to the mark.Content Management on the website is essential for enriched user experience. Otherwise, it will just increase your expenses and will increase your bounce rate on search consoles.
Using promotional banners, putting informative videos on the right places, link-locking the website throughout different webpages are some signs of proper content management, which increases the customer's overall experience on the site.
Designing the Product -
Product reviews and feedback are the basis of developing improvement strategies, and for making different products. Bringing customers on the website and selling them services would not serve all the purposes if the product itself isn't purchasable because of the quality and the price.
Product reviews are read by new buyers, and based on that, they proceed and decide whether they should make a purchase or not. It's vital that brands focus on product features as well and improve the flaws.
Conclusion
There are a lot of technicalities involved when you are running through online sources of driving traffic on your website, and just optimizing your content according to search algorithms won't help.
Making the website visible is essential, but the process takes a lot of time and doesn't guarantee success because of aggressive competition. Relying just on organic SEO would lead to slow growth, and it should be backed up by the elements mentioned above.
SaaS Marketing Automation: The Only SaaS Marketing Guide You Need
In today's rapidly evolving Software-as-a-Service (SaaS) industry, effective marketing strategies are pivotal for companies aiming to achieve scalable growth. SaaS marketing automation tools have emerged as indispensable solutions, enabling businesses to streamline operations, enhance customer engagement, and drive growth effectively. This involves leveraging technology to manage marketing activities, track customer interactions, and analyze data to improve marketing efforts and engagement. What is SaaS Marketing Automation? SaaS marketing automation uses technology to automate repetitive marketing tasks for SaaS businesses. This encompasses lead generation, email campaigns, and social media management. By automating these processes, companies can save time, reduce costs, and improve overall efficiency. Marketing automation for SaaS further enhances these benefits by offering tailored solutions designed to address the unique challenges SaaS companies face. It allows for advanced features such as customer segmentation, behavior-based triggers, and personalized messaging, essential for nurturing leads and retaining subscribers in a subscription-based model, which a SaaS marketing agency can expertly implement. Why do you need SaaS Marketing Automation? The exponential growth of the SaaS industry demands robust marketing strategies. Choosing the right marketing automation software is crucial for a SaaS business to facilitate personalized customer interactions, enhance lead nurturing, and optimize sales processes. They also play a crucial role in increasing revenue and reducing churn rates through effective marketing automation services . Benefits of using SaaS Marketing Automation Autopilot Marketing: Automating campaigns frees up resources, allowing teams to focus on core business functions like product development. Increased Efficiency: By automating tasks, efficiency and productivity are enhanced, enabling teams to handle more strategic initiatives. Improved Customer Experience: Personalized campaigns foster better customer relationships, leading to increased loyalty and advocacy. Automation tools can streamline the customer lifecycle, lifting the overall customer experience. Lead Generation and Management: Automation tools facilitate efficient lead generation and streamline the sales funnel management process. How much does SaaS Marketing Automation Software Cost? Pricing for SaaS marketing automation tools varies based on features and the number of contacts. Plans range from basic tier subscriptions to enterprise-level solutions catering to diverse business needs. Pricing Models: SaaS marketing automation software often offers different pricing models, such as subscription-based, tiered, or pay-as-you-go. Subscription models typically include monthly or annual fees, while tiered pricing can vary based on features, user count, or usage levels. Feature Sets: Costs can vary widely depending on the features included. Basic plans may offer essential tools for SaaS email marketing and lead management, while more advanced plans with features like AI-driven analytics, advanced segmentation, and multi-channel campaign management can be more expensive. User Count and Scalability: Many providers price their software based on the number of users or contacts. Larger teams or growing businesses may need higher-tier plans to accommodate more users or additional contacts, which can increase costs. Additional Costs: Besides base subscription fees, add-ons such as advanced analytics modules, additional storage, or premium support services may incur additional costs. It's important to consider these potential extra expenses when budgeting. Free Trials and Demos: Many SaaS marketing automation platforms offer free trials or demos, allowing businesses to explore the features and assess whether the software meets their needs before committing to a subscription. This can help understand the value relative to the cost. Top 5 SaaS Marketing Automation Tools With numerous SaaS marketing tools available, choosing the right one can be a game-changer for your organization. In this article, we’ll explore the top 5 SaaS marketing tools specifically designed for marketing automation for SaaS companies. EngageBay: A versatile platform offering comprehensive marketing automation at competitive prices. Plans include free options with robust features ideal for small businesses. HubSpot: Known for its all-in-one marketing platform, HubSpot offers scalable solutions for startups and enterprises, focusing on lead generation and customer engagement. ConvertKit: Tailored for content creators, ConvertKit specializes in email marketing automation and provides tools for managing subscriber relationships effectively. ActiveCampaign: It offers advanced automation features with scalable pricing based on the number of contacts, which suits businesses of all sizes. GetResponse: Focuses on personalized customer experiences through email marketing and automation tools, supporting lead generation and conversion optimization. Selecting the right marketing automation SaaS tool can significantly elevate your marketing strategy and operational efficiency. Automate your SaaS Marketing Efforts Book a strategy call Key Features of SaaS Marketing Automation Tools Understanding the key features of marketing automation for SaaS is essential for maximizing your marketing efforts and driving business growth. Lead Management: From lead capture to conversion, automation tools streamline the entire lead management process, ensuring no potential opportunity is missed. Campaign Management: Marketing automation workflows simplify the execution of multi-channel marketing campaigns, optimizing engagement and conversion rates. Analytics and Reporting: Advanced analytics capabilities provide insights into campaign performance, ROI, and customer behavior, enabling data-driven decision-making. Segmentation and Personalization: Robust segmentation features allow for targeted communication based on demographics, behavior, and engagement. Personalization of content and offers improves customer engagement and conversion rates. Integration Capabilities: Extensive integration options with CRM platforms, e-commerce solutions, and social media networks ensure a cohesive marketing strategy and seamless data flow. Workflow Automation: Automated workflows manage complex processes, such as lead nurturing and customer onboarding, saving time and ensuring consistency in marketing efforts. Customer Journey Mapping: Tools for mapping customer journeys help visualize and manage interactions at different stages, enabling personalized experiences and improved customer satisfaction. This approach is a key component of an effective marketing automation strategy . Behavioral Triggers: Real-time behavioral triggers respond to user actions, such as cart abandonment, with targeted follow-ups to increase conversion chances. By leveraging these key features in marketing automation for SaaS, businesses can enhance efficiency, improve targeting, and achieve better overall results. How do you choose the right SaaS marketing automation tool? Choosing the right SaaS marketing automation tool is vital for effective B2B SaaS marketing. Understanding your business needs and evaluating features will guide your decision-making process. Identify Your Needs: Determine your marketing objectives and required features to ensure the tool aligns with your SaaS marketing strategy. Evaluate Integration Capabilities: Choose a tool that integrates seamlessly with your existing systems and tech stack. Consider Ease of Use: Opt for a user-friendly interface and tools with good training and support resources. Assess Scalability and Flexibility: Select a tool that can grow with your business and adapt to changing needs. Review Pricing and Value: Compare pricing models to ensure the tool fits your budget and offers good value for its features. Check for Customer Support: Look for reliable customer support with good responsiveness and resources. Read Reviews and Seek Recommendations: Research user feedback and industry recommendations to gauge the tool’s performance and reliability, especially for features like email marketing automation. Selecting the right SaaS marketing automation tool can significantly enhance your B2B SaaS marketing strategy, driving efficiency and improving customer engagement for sustainable growth. The Role of Automation in SaaS Growth Automation tools enable a SaaS company to implement sophisticated marketing strategies that are scalable and measurable. SaaS companies' marketing automation enhances efficiency and drives business growth. Companies can focus on strategic initiatives that drive growth by automating repetitive tasks such as email campaigns, lead scoring, and customer segmentation. Scalability: Automation enables SaaS companies to scale their operations efficiently. By automating repetitive tasks such as onboarding, customer communication, and lead nurturing, businesses can handle increased demand and growth without a proportional increase in resources or manpower. Enhanced Customer Engagement: Automation facilitates personalized and timely customer interactions, improving engagement and satisfaction. Automated email sequences, targeted content delivery, and behavior-triggered campaigns help maintain customer interest and foster long-term relationships. Data-Driven Decision Making: Automation tools provide valuable insights through advanced analytics and reporting. By analyzing customer data and campaign performance, SaaS companies can make informed decisions, optimize their marketing strategies, and identify growth opportunities. Integrating SaaS marketing automation into your business strategy Implementing B2B SaaS marketing automation requires a strategic approach to ensure seamless integration and maximum ROI. Here are key steps to effectively integrate automation tools into your business strategy: Assess Business Needs: Identify specific marketing challenges and goals that automation can address, such as lead generation, customer retention, or campaign optimization. Select the Right Tool: Choose an automation platform that aligns with your business size, budget, and marketing requirements. Consider factors like scalability, integration capabilities, and ease of use. Define Workflows: Develop automated workflows that streamline marketing processes and enhance efficiency. Map out customer journeys, from initial contact to conversion and beyond, to create personalized experiences. Integrate with Existing Systems: Ensure seamless integration with CRM systems, email platforms, and other marketing tools to leverage data effectively and optimize workflows. Monitor and Optimize: Continuously monitor campaign performance and user engagement using analytics tools provided by your automation platform. Use insights to refine strategies, improve targeting, and maximize ROI. Conclusion In conclusion, SaaS marketing automation is not just a trend but a system that will stay long. It’s a strategy imperative for businesses looking to scale operations efficiently and drive sustainable growth. As the SaaS landscape continues to evolve, adopting and integrating advanced automation technologies will be key to staying competitive and meeting the demands of today's digital-first consumers. Regular SaaS marketing audits can ensure these technologies are effectively aligned with your business goals. Contact us today to learn how Saffron Edge can modernize your customer relationships and marketing efficiency approach. ...
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4 Top Tips to Boost your Content Marketing Strategy
Traditional marketing practices, tactics of door-to-door sales, or cold calls are the things of the past. They are no longer effective in this fast-paced digital world. Now, content marketing has become the new way to reach customers. It has made an astounding impact on the marketing industry. Content marketing is more than just preparing, sharing, and distributing content in order to generate leads, improve branding, connect to a large audience and achieve marketing goals. A content marketing strategy analyzes or inspects the different ways content marketing can be used across a consumer’s journey along with their varied experiences. But in order to boost this strategy, you need to go beyond this. So, let's take a look at these 4 useful tips that will improve your content marketing strategy: 1. Style your content attractively Sometimes reading content online can be boring so make sure you put extra effort to style your articles effectively. Keep it short and simple. Divide the sections of your content with short, compelling headings and subheadings, and try to keep your paragraphs crisp and brief. Use bullets or pointers to present the content as a list, this will help your readers to get drawn to these bulleted texts. Also, have thorough research on the topics related to your industry and look for sources of inspiration. 2. Try to create more visual content Visual content simply means content with pictures and videos. Visual content always performs better than any other type of content when it comes to sharing. This simply means that if your content posts and links are not getting enough shares, you could change them to visual content. Create custom images, infographics and share video tutorials to improve your content outreach strategy. 3. Improve your promotional efforts For you, your content should be like a living thing: It needs to be supported and nurtured in order to grow properly. This simply means that your promotion efforts are equally important for a successful content marketing strategy as your content creation efforts. All sources that you have used to create content, whether original or curated, should be given a chance to be promoted and shared within their circles and on specific channels. 4. Share your content at the right time The time to share your content is very critical regardless of how attractive or appealing your content may be. If you are sharing your articles or content at a time when most of your audience is at work or asleep, there is a big chance that your content might not get the number of shares it really deserves. To know more about content marketing services and the latest digital trends of marketing, Contact us! ...
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ABM best practices for your SaaS business
In the consistently developing scene of B2B promoting, Account based Marketing (ABM) has arisen as a progressive power, furnishing associations with a key and customized way to deal with connecting high-esteem accounts. When marketers prioritized quality of leads over quantity, 73% of them reported a rise in average deal size specifically in ABM accounts. This exhaustive aid expects to dive deeply into the complexities of b2b ABM, covering all that from establishing the groundwork by understanding the essentials to executing demonstrated strategies and following an extensive ABM system. Whether you're in SaaS email marketing or other industries, the principles of ABM can be applied to enhance your approach and build meaningful connections with your target accounts. Understanding Account-based Marketing At its center, Account-based Marketing is an essential methodology that includes fitting promoting endeavors to explicit high-esteem accounts distinguished as ideal clients. This requests a consistent joint effort among Marketing and outreach groups to target and market straightforwardly to individual associations that align with the Ideal Client Profile (ICP). Three types of ABM: Coordinated (Key ABM): This approach targets solitary, high-esteem accounts with profoundly customized commitment, zeroing in on building profound associations with key leaders. The degree of customization in this kind of ABM framework is concentrated, requiring careful comprehension of the objective record's trouble spots and extraordinary difficulties. One-to-Few: Targets lower-level Accounts with comparable difficulties, considering productive customization of effort to shared qualities. While not quite so separately customized as balanced, this approach actually guarantees an elevated degree of personalization for improved significance. One-to-Many (Automatic ABM): Targets bigger gatherings given general measures, like size or industry, while simultaneously consolidating customization to catch a more extensive market portion. This sort of ABM is more versatile, making it reasonable for contacting a more extensive crowd while keeping a level of personalization. The Three Mainstays of ABM: Focusing on: Transforming the customary promoting channel, ABM accentuates explicit high-esteem accounts. Fostering a profound comprehension of the Ideal Client Profile (ICP) is significant for exact focusing on. The utilization of cutting-edge information investigation and prescient demonstrating upgrades the precision of focusing on endeavors. Content: Personalization is at the core of ABM, requesting content and informing custom fitted to every individual record. Making customized content, including messages, contextual analyses, and online courses, becomes basic to upgrade importance and reverberation. Congruity: ABM is certainly not an oddball crusade however a ceaseless course of supporting and keeping up with associations with target accounts. Laying out standard touchpoints, customized subsequent meet-ups, and progressing commitment is imperative for building trust over the long haul. Advantages of ABM: According to a study, the implementation of ABM has allowed 75% of B2B marketers to connect with the appropriate buyers at an earlier stage in their buying journey. The measurements say a lot about the effect of ABM on B2B promotion: 87% of B2B advertisers guarantee higher returns for money invested with ABM. Organizations utilizing ABM witness a 171% more prominent typical yearly agreement esteem. A mind-boggling 96% of advertisers attest that ABM decidedly impacts their prosperity. 60% of ABM clients report expanded income in an extended time of execution. Best Practices for Account-based marketing: Tailor Content Points: Making content given target account problem areas and necessities guarantees quick significance. Zeroing in on unambiguous difficulties catches consideration and shows the offer all the more. Cut up Your Information: Reusing unique information like saas marketing case studies to fit it into designated accounts improves the personalization of effort endeavors. Portioning and repackaging insights well-defined for enterprises, sizes, or development levels further refine the customization. Use Video to Stick Out: Customized video messages have been demonstrated to improve commitment essentially. Using video in email crusades, screen share recordings, and customized recordings adds a redid contact to correspondence procedures. Separate Client Tributes: Modifying client tributes to align with designated accounts' difficulties and objectives adds validity. Making a library of miniature tributes custom-fitted for various market portions upgrades flexibility. Record Explainer and Thought Administration Recordings: Building a library of video content explicitly intended for ABM crusades is an essential move. Explainer recordings address client questions, while thought initiative recordings add to laying out major areas of strength for a presence. Exceed everyone's expectations with IRL Gifts: Sending actual gifts to possibilities acquaints an individual touch with the commitment cycle. Exploring and customizing gifts in light of prospect inclinations exhibits a certifiable interest in building a relationship. Target Key Accounts with Advanced Promotions: Computerized promotions assume an urgent part in upgrading inclusion and permeability. Estimating results and following adequacy are fundamental for refining strategies and streamlining future missions. Implementing technical SEO for SaaS into your ABM strategy can enhance visibility and optimize engagement for targeted accounts. ABM Structure: Marketing Deals Arrangement: Guaranteeing a consistent change among Marketing and deals exercises is basic for ABM achievement. Settlement on asset allotment, jobs, obligations, and achievement measurements encourages compelling joint effort. Account Capability: The formation of an Ideal Client Profile (ICP) is a basic move toward distinguishing high-esteem accounts. Factors, for example, financials, versatility, and cutthroat scene add to compelling record capability. Go-to-Market Approach: Delineating the client excursion and deals process helps in recognizing touchpoints for customized commitment. Recognizing areas of progress adds to making a profoundly customized and significant purchasing experience. Utilizing Plan Information to Improve ABM: Utilizing plan information gives continuous experiences into client conduct, empowering associations to adjust methodologies given the most recent patterns and interests, particularly in SaaS account management. Adjusting Measurements to Partner Needs: Adjusting measurements to the needs of partners guarantees viable correspondence of the outcome of ABM programs. Getting continuous help turns out to be more feasible when the effect of ABM lines up with more extensive authoritative objectives. Conclusion: Account-based Marketing arises as a strong and key system for B2B associations looking to improve commitment with high-esteem accounts. Organizations can open the maximum capacity of customized Marketing by thoroughly figuring out the three mainstays of ABM, executing demonstrated strategies, and sticking to a very organized ABM structure. The essential mix of focusing on, satisfied customization and congruency guarantees a viable methodology, eventually prompting higher return on initial capital investment and expanded income. Embracing ABM isn't just a pattern in B2B Marketing but a need to remain ahead in the cutthroat scene and manufacture significant, enduring associations with key Accounts. When exploring ABM strategies, it's essential to consider collaborations with the best SEO SaaS companies for optimal results. ...
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