7 Secrets of Video SEO that you didn't know about
Sep 02, 2019
10 min read
Table of contents
- 1. Choose the Right Hosting Platform
- 2. The Thumbnail image should be engaging
- 3. Give Attention to the Title and Description of the Video
- 4. Make sure the landing page should be relevant to the video
- 5. The video should be the focus of the first page
- 6. Don't embed the same video on multiple pages
- 7. Don't rely on SEO properly
The idea of video marketing strategy isn't new, but it is in the increasing pace from last 4-5 years. The earlier video was a single piece of a marketing plan. However, if in the present time, you take a look over the video, it has become famous for the outreach as it is available on every platform.
With the help of the videos, brands can increase their presence in the market.
According to HubSpot, including video in your marketing campaign can increase the conversion rate by 80%. If you dig deeper into research, 83% of business says that video provides a good return on investment.
Even if you wish to make your social game stronger, you can't neglect the power of the video. Research from Brightcove found that 53% of the consumer got engaged with the brand after viewing one of their videos on social media.
7 Secrets to getting higher SERPs ranking through video optimization.
1. Choose the Right Hosting Platform
While choosing on which platform you want to host your video. First, ask yourself what you want from your video. Is it about generating leads or conversion or it's all about brand awareness or general thoughts of yours?
If you want to put forward your brand awareness instead of the leads and conversion, then youtube and Vimeo is the go-to platforms. While hosting your video on these platforms, most of the traffic is received by them respectively.
If you wish to generate more leads and conversion from your videos and focused on gaining on-site traffic, then exploring other platforms that support this feature is the way to go.
2. The Thumbnail image should be engaging
Thumbnail is the first thing that searchers see when your video got indexed. Think thumbnail of a book cover or the homepage to your website. It's here where searchers will click to view the video. So it needs to be compelling, relevant and should look engaging.
Video with the custom thumbnail receives a 30% more view rate. For instance, take a look from a thumbnail from a Moz video.
Source: Moz
"Your video thumbnail is more important than your title because it determines whether or not the people will click," says Phil from WordStream.
3. Give Attention to the Title and Description of the Video
Title and meta description for videos are important as it is for the blogs. Before finalizing the title, make sure you thoroughly conduct the keywords research. This helps you target only those keywords that people are searching for.
Taking this into account, generally, people think to use as many keywords in the title to gain ranking. Caution: don't make this mistake. Instead, ask yourself, "will you click on this title? Is it interesting?"
4. Make sure the landing page should be relevant to the video
If you're thinking that optimizing your video is enough to gain ranking in SERPs, then think again. It is as important as optimizing the landing page, or the search engine won't bother to crawl it on the first page.
Yes! It can be challenging to get organically ranked, but if you continue creating high-quality content and ensure SEO components are in place, then it's not that hard to gain ranking.
5. The video should be the focus of the first page
In this fast running world, no one has a little extra to waste.
Make sure you provide your content easily accessible to the searcher or the crawler. So that crawler and search don't have to hunt for it. If video is hidden, it naturally leads to low play rate because the people and the crawler, are unlikely to go out of their way to hunt or index the video.
To avoid this, the video should be the focus of your page. So, it will become easily accessible to both the crawler or the people.
6. Don't embed the same video on multiple pages
You are creating yourself as a competitor of yours by embedding your video on multiple pages. It doesn't make any sense to compete with yourself unless you are fighting yourself physically daily to achieve desired goals.
If your page and video are both relevant to each other, then there is no point to embed your video to other pages.
Source: Pixabay
7. Don't rely on SEO properly
Lastly, don't just focus on SEO blindly. As constantly changing algorithms of Google makes SEO a bit more difficult for the co-op.
If you wish to gain views on the video, you should also consider other factors as well. Likewise, you can opt for the PPC advertisement, social media boosting, which helps you to expand the reach of the video.
To keep engaging with the viewers, your video should focus on the storyline rather than on the sales. People also appreciate a little bit of humor as well. You can use your video for educating the people.
If you want a piece of knowledge about how you can make changes in your video to achieve a higher rank, feel free to contact us.
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Lessons Legacy Brands Can Learn From Leading DTC Brands & How They Use First-Party Data
There's no doubt that direct-to-consumer (DTC) brands have disrupted the retail landscape. They've quickly become some of the most popular and profitable brands thanks to their unique ways of marketing and selling their products, which have made them very popular. What can legacy brands learn from these DTC success stories? A lot, it turns out. Here are a few lessons that all brands can take from leading DTC companies: Use first-party data to your advantage One of the biggest advantages of DTC brands is their ability to collect and use first-party data. This data is incredibly valuable, as one can use it to understand customers better and personalize their shopping experience. Here are a few lessons you can learn from leading brands on how to use data: Collect as much data as possible If you want to improve the customer experience, it's important to collect as much data as possible. DTC brands are experts at this, often using loyalty programs and customer surveys to gather information. This data is then used to make improvements based on customer feedback. Even if you don't have access to the same amount of data, there are still ways to collect valuable information from your customers. Using tactics like customer surveys, you can gain insight into what your customers want and need. That will help you make the necessary changes to improve their experience. Use data to personalize the customer experience. DTC brands use data to personalize the customer experience by understanding their customers' needs and desires. It allows them to create a shopping experience tailored to each customer. You can use data to personalize the customer experience in your store. By understanding your customers' needs and desires, you can create a shopping experience tailored to each customer. It will help you build relationships with your customers and increase sales. Use data to improve your business. DTC brands use data to improve their businesses continuously. They do this by using data to test new hypotheses and measure results. By taking advantage of data, DTC businesses can continually improve their products, services, and operations. It allows them to stay ahead of the competition and provide better value to their customers. There are many ways to collect data that one can use to improve your business. Online surveys, customer feedback forms, and user testing are all great sources of information. You can also use analytics tools to track how customers interact with your website or app. By understanding how people use your product, you can improve conversion rates and customer satisfaction. Build a strong brand identity Another key to DTC's success has a strong brand identity. These brands know who they are and what they stand for, and they use this to connect with customers on a deeper level. Here are a few lessons you can learn from leading brands on brand identity: Define your brand identity To create a strong brand identity, you need to understand who you are as a business. What values do you stand for? What kind of customer are you targeting? Once you have a clear understanding of your brand identity, you can start to craft messaging and visuals that will resonate with your target audience. A few important things should reflect your brand identity in everything from your website design to how you answer customer questions. By defining your brand identity, you'll create a consistent and recognizable brand that customers will trust and remember. Be true to your brand identity. It's not enough to have a strong brand identity; you also need to be true to it in everything you do. From how you communicate with customers to the products you sell, make sure that everything aligns with your brand values. That will help build trust and loyalty with your customer base. If you're not consistent with your branding, customers will get confused and may not trust your company. Make sure that you're always putting your best foot forward by staying true to your brand identity. It's the only way to build a strong, lasting relationship with your customers. Tell a compelling story. Your brand story is one of the most important elements of your business. It's what will connect customers to your business on an emotional level and make them want to support your brand. Tell a compelling story that will inspire customers to connect with your brand. Focus on why you started the business and what makes you unique. That will resonate with customers and make them want to support your brand. Keep it clear, concise, and authentic for the best results. Invest in marketing A strong brand identity is nothing without a well-executed marketing strategy. Invest in activities that will help you reach your target audience and deliver your message in a way that resonates with them. This could include online advertising, PR, content marketing, or influencer marketing. You'll ensure that your brand stands out from the competition and reaches the right people. With a solid marketing strategy in place, you'll be able to achieve your business goals and build a successful brand. Build a community DTC brands are often built on the power of community. Find ways to connect with your customers and create a space where they can interact with each other. It could be through social media, an email list, or even events and meetups. By building a community around your brand, you can create loyalty and customer engagement to help your business thrive. The community can also help you build relationships with other businesses and individuals in your industry. You can create a stronger network that can help you reach new customers and grow your business by working together. Spend money on the customer experience. DTC brands also know the importance of investing in customer experience. They know that making the experience seamless and fun is important to keeping customers happy and interested. Here are some things that leading DTC brands do to create a great customer experience: The first step to delivering a great customer experience is making it easy for customers to find what they're looking for. DTC brands need to have a well-organized website that makes it easy for visitors to navigate and find information. The second is providing a good customer experience; Good customer service means being available when your customers need you. Personalization can go a long way in making your customer feel valued. In today's fast-paced world, customers expect quick responses to their inquiries. DTC brands offer a wide range of products and services. From clothing and accessories to home goods and beauty products, DTC brands have something for everyone. And with competitive prices and convenient online shopping, it's easy to find the perfect item for your needs. They make it easy for customers to purchase items online or in-store. This makes it convenient for customers who may not have the time or ability to visit a store in person. They offer loyalty programs and discounts to keep customers coming back. This allows them to maintain a good relationship with their customers and encourages repeat business. Additionally, it helps them build brand loyalty among their customer base. By following these lessons, you can create a customer experience that will keep your customers happy and coming back for more. Be responsive to customer feedback. Finally, DTC companies are typically very responsive to customer feedback. They're always looking for ways to improve the customer experience and ensure that their products and services meet customer needs. Here are a few lessons that you can learn from leading brands about customer feedback: Always listen to customer feedback. DTC companies are constantly monitoring what customers are saying about their experiences. They use this feedback to improve their products and services. Be quick to respond to customer feedback. DTC companies understand that customers expect an immediate response when they give feedback. They respond quickly and address any concerns that customers may have. Use customer feedback to improve your product or service. DTC companies use customer feedback to improve their products and services. They understand that customer feedback is valuable and use it to make changes that will enhance the customer experience. Make sure your product or service meets customer needs. DTC companies focus on making sure their products and services meet customer needs. They understand that customers expect a high level of quality, and they work to meet those expectations. While one can apply these lessons to any business, they're especially important for legacy brands looking to stay relevant in today's ever-changing marketplace. By following these lessons, brands can keep up with the competition and set themselves up for long-term success. ...
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How to Choose the Right Dental Marketing Company for Your Practice's Marketing Needs
As any dental practitioner would know, the dental industry is one of the most demanding industries to work in? Not only is there a necessity to meet client needs, keeping up with the competition is another important aspect of succeeding in this industry. In any given city, there can be anywhere from a few dental offices to a few hundred. Including how fast the industry is growing, competitive advantages such as marketing are increasing in importance for many practices. Worth noting, some marketing agencies have become as good as making an impact in as little as a month. For the most part, the speed at which some marketing companies can outrank a competing dental practice is the main reason why dental practices seek their services. However, there is one main problem that many dental practices face when choosing a marketing agency for a competitive advantage. That problem stems from a lack of knowledge in the marketing industry itself and understanding the features of a bad marketing company. While many practices can still survive in the competitive industry without dental marketing services, understanding these qualities has proven to be far more beneficial. With this in mind, let's discuss some dental marketing tips on how to choose the right dental marketing company for your practice's marketing needs. Do They Have An Understanding Of The Dental Industry? One of the best dental marketing tips to look out for is knowledge of the industry. To be more specific, you have to find out if the marketing agency has a good understanding of the dental industry itself. Quite obviously, the more experience they have in the industry, the more knowledge they have on factors such as acquiring clients. Worth noting, there is no specific number of years that qualifies an understanding of the dental industry. For the most part, notice if they can "speak the language" of dental practitioners. That's one of the best ways to know if an agency truly understands how to market in the industry. Do They Have Case Studies In The Dental Industry? Going hand in hand with knowing if a marketing agency understands the dental industry, a similar factor to look out for is case studies within the industry. A marketing company can say that they have worked in the industry but, without any physical proof to back up their statement, you only have their word. In an industry as competitive as the dental industry, having only their word is not going to cut it. Simply put, look for marketing agencies that have proven dental marketing services with established practices. While it is not necessarily a bad thing to work with an inexperienced agency, working with one that has experience will offer more immediate benefits. Do They Offer Solutions Or Meet Your Needs? One mistake that many marketing agencies make is that they pitch their own "marketing ideas for dental office" services. This can make it difficult for a practice to differentiate if they are giving actionable marketing knowledge or handing out advice. As an overall rule, look for marketing companies that work towards meeting your needs as opposed to offering solutions. You have to remember that you, as a dental practitioner, have more knowledge on how to acquire clients than they do as a marketing company. In other words, you know what your clients are like, what they look for, and other similar factors. That said, any marketing company that tries to pitch the fact that they know more than you do should be a red flag. Are They Flexible With Budget Changes? In the dental industry, as in many other industries as well, things can and will change at a moments notice. Whether it is a slow month for clients, a legal issue, or anything else in between, being prepared for change is one of the most beneficial factors of success. Having said that, a marketing company has to keep those same standards when it comes to budget. When a company is willing to work with a budget, that is a sign that they are truly working towards helping your practice as instead of keeping you on a monthly retainer. Quality of services should be a high priority when looking for a marketing company. Can They Prove They Can Keep Constant Communication? Communication is another important factor to consider when looking for a marketing company. In many ways, this relates to how flexible they can be. Again, anything can change at any given moment so a marketing agency that can prove they will keep strong communications is a good one. As far as how they can prove this, ask how often they give feedback with things like monthly audits, reviews, or questionings. Overall, the more often the can give feedback, the stronger their communication with your dental practice will be. Are They A Traditional Or Digital Marketing Agency? One factor that is not talked about enough is the type of marketing agency being looked for. To be clear, traditional marketing strategies don't work effectively anymore. At the very least, they are not as effective as digital or online marketing strategies. Online marketing strategies can offer more at lower prices. With this in mind, make sure that the marketing company you are looking for is a digital marketing company first. They can offer traditional services as well but, the bulk of their work should be done through online marketing strategies. What Are Their Online Reviews/Reputation Like? Reputation is everything for any business. In the dental industry, any practice that has bad reviews or online reputation is destined for a fallout within the industry. The fact is that business is too competitive no matter what niche you're in. That said, this same factor can be applied to marketing agencies. This is one of the easier steps in finding a good agency as all it takes is basic research. It is as simple as choosing a marketing company with higher reviews and reputation over one that doesn't have these qualities. Are They A New Company? Company age is one factor that is not as noticed as other factors. However, it tends to be one of the most important ones when looking for a good agency. As mentioned before, it all came down to experience as an agency and within the dental industry. A new marketing agency will simply not have enough experience to qualify for offering good services. However, if a new company is willing to offer marketing services for little to no cost as a way to gain experience, that might be worth looking into. What Services Do They Specialize In? As far as marketing services are concerned, it's often better to look for a well-rounded company. This means that they offer a wide range of services including traditional and digital services. However, depending on your marketing goals and needs, it might be more beneficial to look for a company that specializes in service. For example, if you are looking for paid advertising services, it might be better to look for a company that specializes in PPC as opposed to one that has everything to offer. It's all a matter of situations. Are They A Local Company? In the argument of local marketing companies versus national companies, it is more often better to go with a local company for obvious reasons. Number one, local company's understand the market you are in more than a national one. Another important factor is that local companies are more accessible. In the case of an emergency, they are more quick to respond. These are just two of many more benefits that come with working with a local marketing company. If you do choose a national company instead, make sure to qualify them by with the list of tips we've discussed. ...
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12 ways a VMO can help plan marketing strategies for your healthcare brand
Each and every business is being subjected to varied problems in today’s depressed economy and these problems can be related to marketing, communication, customer relationships, and many other aspects of the business. Well, in such a situation, the first thought that pops into the mind of most of the business owners is how it will affect their overall brand and what will be the impact of these small problems on the short-term goals. Well, the same goes for healthcare firms as well including the dental healthcare sector. Building a strong brand in the dental healthcare sector is extremely crucial in today’s competitive landscape. There might not be very complicated procedures and services entailed in the dental healthcare sector but still, people are extremely discerning and specific when it comes to choosing any type of healthcare service. If you are struggling to build a strong brand and not able to get palpable results from your efforts then the one thing that can help you stay afloat is a VMO. An expert, experienced, and specialized VMO can help you in planning marketing strategies for your dental healthcare brand in various ways. Let’s take a look at how VMOs can be of help- Advice on service branding A VMO will make you realize that building a service brand in the dental industry is not restricted to putting a big logo on the high traffic roads and making people realize that you are offering dental services at low prices. This is just the tip of the iceberg. Service branding is everything that you are offering to the customers and a VMO will advise you on all those aspects. From how your front desk executives communicate with the patients to how to reduce the waiting time, a VMO will help you in many ways. Evaluate patient experience The experience of the patients is crucial in every industry and when it comes to a service-based industry like dental services, keeping tabs on the patient’s experience will become a matter of paramount importance. Right from seeing your Ad on a social media site to sitting on the chair in your clinic, all this will contribute to the overall experience of the patient and a VMO will use various methods to know what the patient feels about the clinic and its service. This will help you in making the right changes in your approach. Build a responsive content plan Responsive content is basically designed to suit the individual needs of every site visitor and this means that different users will see different content on the basis of their location, uses, and device they use for visiting your website. Such type of individual content based plan will help you in serving the patient’s needs in a much better way and this is what a VMO will advise you on. Optimize website/apps in line with prospective searches If your customers search for ‘cheapest dental services’ and you are trying to rank your website in line with ‘famous dental services’, you will never be able to drive relevant traffic to your dental service website. But when you start working with a VMO, they will not just rank your website on the top but they will optimize your app and website on the basis of the prospective searches. This will help your website and app to rank for the right keyword that is being used by the patients or their family members. Utilize PPC or Display ads It’s true that there are many ways you can advertise your brand for free on the digital platforms but the right way to do it is through PPC ads. PPC ads are one of the most dominant forms of marketing and a VMO has specialization in using PPC ads for driving traffic to your website and making more people aware of your dental services. From paying only when people click on your ad to being immune to SEO changes, a PPC ad used by a VMO can benefit your brand in many ways. Help leverage social media platforms A VMO will have good command over different types of social media platforms and this is why they will be able to use most of the social media platforms for improving your digital presence. From Facebook ad campaigns to building a community, social media will be used by a VMO in many different ways, and all of this under an economical marketing budget. Follow up on patient feedback and regulate strategies If you are still not asking your patients about how they felt about the services offered by you, you are missing out on a big opportunity for improvement. A VMO will first start a follow up on patient feedback and will build different strategies in line with the same. A VMO will regulate them after analyzing the feedback from the patients and help you to optimize your services. Help leverage traditional media There are many dental clinics that have completely forgotten about the use of traditional media because the current landscape of digital platforms is overshadowing it. But a good VMO working for your dental services will never let you miss on the big opportunity created by traditional media. Radio, television, print media, billboards, cold calling, door to door calling, each and every type of traditional marketing technique will be analyzed by the VMO and then some of the best ones will be chosen for marketing your dental services. Entail doctor referrals, testimonials, and such in a marketing plan Incorporating doctor referrals and testimonials in the marketing plan can help you in building a reputed brand. This way you will be able to establish yourself as a trustworthy brand in the dental industry. VMOs specialized in the healthcare sector know the value of trust and that’s why they collect positive responses like testimonials and incorporate them in the marketing plan to get better results and build a more reputed brand. Help become an authority in dental space You might be highly educated, experienced, and trusted by many patients in the healthcare sector but have you ever thought of becoming an authority in the dental space? The easiest part is becoming an expert but the hardest part is being recognized and this is where a VMO will help you get. A VMO will allow you to focus on your expertise and will help you in listing what you are really good at. From writing an article to giving speeches, from listing yourself in directories to positioning yourself as an expert, there will be many ways a VMO will help you in making you an authority. Track marketing strategy VMOs will not just build a marketing strategy for your dental services, launch it, and then forget about it. They will keep track of all the marketing strategies so that they can understand their effectiveness instead of just making new strategies one after another. From Google Analytics to competitive analysis tools, there will be many different ways a VMO will keep track of the marketing strategies built by his team. Regularly audit the progress With the help of a marketing auditing process, a VMO will be able to not only analyze but also evaluate the marketing strategies, goals, results, and process. By using a well-built marketing audit process, the VMO will be able to keep tabs on the progress of the different strategies. This will help the VMO in reducing unnecessary marketing expenses and with minimal use of resources, you will get effective results. The dental industry is one of those industries in the healthcare sector that is facing a high competition rate at the moment and in such a situation, you can’t compromise on patient experience, marketing strategies, and progress. Well, working along with a VMO is the smartest thing that you can do to improve all the above-mentioned aspects of your dental services. Connect with our seasoned executives who specialize in healthcare marketing and get yourself a competent VMO now. Saffron Edge specialises in healthcare marketing and has an elaborate experience of over 12 years serving clients in the same domain. ...
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