7 Secrets of Video SEO that you didn't know about
Sep 02, 2019
10 min read
Table of contents
- 1. Choose the Right Hosting Platform
- 2. The Thumbnail image should be engaging
- 3. Give Attention to the Title and Description of the Video
- 4. Make sure the landing page should be relevant to the video
- 5. The video should be the focus of the first page
- 6. Don't embed the same video on multiple pages
- 7. Don't rely on SEO properly
The idea of video marketing strategy isn't new, but it is in the increasing pace from last 4-5 years. The earlier video was a single piece of a marketing plan. However, if in the present time, you take a look over the video, it has become famous for the outreach as it is available on every platform.
With the help of the videos, brands can increase their presence in the market.
According to HubSpot, including video in your marketing campaign can increase the conversion rate by 80%. If you dig deeper into research, 83% of business says that video provides a good return on investment.
Even if you wish to make your social game stronger, you can't neglect the power of the video. Research from Brightcove found that 53% of the consumer got engaged with the brand after viewing one of their videos on social media.
7 Secrets to getting higher SERPs ranking through video optimization.
1. Choose the Right Hosting Platform
While choosing on which platform you want to host your video. First, ask yourself what you want from your video. Is it about generating leads or conversion or it's all about brand awareness or general thoughts of yours?
If you want to put forward your brand awareness instead of the leads and conversion, then youtube and Vimeo is the go-to platforms. While hosting your video on these platforms, most of the traffic is received by them respectively.
If you wish to generate more leads and conversion from your videos and focused on gaining on-site traffic, then exploring other platforms that support this feature is the way to go.
2. The Thumbnail image should be engaging
Thumbnail is the first thing that searchers see when your video got indexed. Think thumbnail of a book cover or the homepage to your website. It's here where searchers will click to view the video. So it needs to be compelling, relevant and should look engaging.
Video with the custom thumbnail receives a 30% more view rate. For instance, take a look from a thumbnail from a Moz video.
Source: Moz
"Your video thumbnail is more important than your title because it determines whether or not the people will click," says Phil from WordStream.
3. Give Attention to the Title and Description of the Video
Title and meta description for videos are important as it is for the blogs. Before finalizing the title, make sure you thoroughly conduct the keywords research. This helps you target only those keywords that people are searching for.
Taking this into account, generally, people think to use as many keywords in the title to gain ranking. Caution: don't make this mistake. Instead, ask yourself, "will you click on this title? Is it interesting?"
4. Make sure the landing page should be relevant to the video
If you're thinking that optimizing your video is enough to gain ranking in SERPs, then think again. It is as important as optimizing the landing page, or the search engine won't bother to crawl it on the first page.
Yes! It can be challenging to get organically ranked, but if you continue creating high-quality content and ensure SEO components are in place, then it's not that hard to gain ranking.
5. The video should be the focus of the first page
In this fast running world, no one has a little extra to waste.
Make sure you provide your content easily accessible to the searcher or the crawler. So that crawler and search don't have to hunt for it. If video is hidden, it naturally leads to low play rate because the people and the crawler, are unlikely to go out of their way to hunt or index the video.
To avoid this, the video should be the focus of your page. So, it will become easily accessible to both the crawler or the people.
6. Don't embed the same video on multiple pages
You are creating yourself as a competitor of yours by embedding your video on multiple pages. It doesn't make any sense to compete with yourself unless you are fighting yourself physically daily to achieve desired goals.
If your page and video are both relevant to each other, then there is no point to embed your video to other pages.
Source: Pixabay
7. Don't rely on SEO properly
Lastly, don't just focus on SEO blindly. As constantly changing algorithms of Google makes SEO a bit more difficult for the co-op.
If you wish to gain views on the video, you should also consider other factors as well. Likewise, you can opt for the PPC advertisement, social media boosting, which helps you to expand the reach of the video.
To keep engaging with the viewers, your video should focus on the storyline rather than on the sales. People also appreciate a little bit of humor as well. You can use your video for educating the people.
If you want a piece of knowledge about how you can make changes in your video to achieve a higher rank, feel free to contact us.
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How To Get Your Existing Dental Patients Coming Back For More
In our previous blog , we talked about how maintaining an online presence is vital for a dental practitioner to grow his practice exponentially leveraging the power of the web. But what to do when your online marketing efforts bring a few patients in? How to keep them coming back for more? They are in your clinic because they got impressed with your brand online and found a value proposition in it, to keep them coming back for more, I think it goes without saying that you have to impress them with the way you run your actual practice as well. Apart from giving an exceptional dental treatment, there are many things you can do to woo them over and develop a healthy relationship with them. After all, its strong relationships in business that bring in repeat sales rather than anything else. So in this blog, we will be talking about some ways to provide a great in-clinic patient experience to keep them coming back for more - Make use of online appointments After finding your clinic online, a convinced potential patient will most probably give your clinic a call to set an appointment. Mind you, your front desk team can make or break your dental practice as they will always be your clinic’s first point of contact with your patients. So it becomes all the more important to make sure that they are proficient in whatever they do and to adequately train them if they are falling short. You can make use of some online dental marketing services that’ll help your front desk team better manage clinic appointments and stay at the top of their game. Use online appointment management services of Setmore or Appointy to keep a track of all your clinic appointments for a marginal cost. Remember, your front desk team’s attitude, professionalism and behavior can leave a lasting impression on patients - it’s your job to ascertain that it’s a good or bad one. Engage with them through emails Like you engaged with them online to bring them in, it’s important to engage with them in some way or the other when they actually come to your office to deliver a great customer experience. Your patients already know that you are great in your practice, that’s why they are there in the first place, all they are looking for is to form a relationship. Share a story, teach them about some common dental problems and how to avoid getting them, get a little personal and try to know a bit about their life. Small things like these can go a long way in forming forever lasting relationships with your patients that’ll bring in repeat sales and potentially can make your patients the advocates of your clinic, promoting word of mouth and in turn bringing in more patients, creating a circle that’ll never end. For that, you always have to be on top of the mind of your patients when they think about getting a dental treatment. A nice way to do that is by sending them gifts or exclusive offers, newsletters or by calling them in regular intervals to simply ask if they need an appointment. One of the best ways though to keep in touch with your patients is by sending emails. Start collecting email addresses of all your patients that walk through your door and run promotional email campaigns with the help of those collected emails to stay at the top of your game and in their mind. You can use an email marketing software such as Mailchimp or Constant Contact to run your marketing campaigns. Or if you can’t take the time out of your practice to send emails, we can help you out! Create an office culture Your office culture is essentially the way you run your office. It’s in your leadership style, your values, your behavior, your personality, your system, the way your employees communicate with each other and with your patients, your clinic decor, physical environment and basically everything that is linked to your clinic in some way or the other. The way you run your dental clinic actually holds the power to attract or repel patients, depends on how well organized and managed your dental practice is. Your unique way of doing things in the most optimized way and striking a perfect balance between all the elements mentioned above holds the power to boost productivity, attract quality staff, bring in patients and keep them coming back for more. Send greeting cards using online services Doing something extra for your patients will only bring a smile to their face and strengthen your relationship with them. Going up and beyond your regular practice to do something special for your patients will make them feel special and cared for, enhancing their customer experience marginally. Send thank you cards, get well cards, birthday cards, Happy New Year cards, bouquets on their birthday or marriage anniversary, gift baskets or anything you can think of to develop a special bond with them. Use an online service like Send Out Cards to send custom designed cards or some gifts to your patients, adding that personal touch which will make them feel special and cared for. Ask for feedback After you are done with the necessary treatments, doing something as simple as asking for an honest opinion about the quality of services provided to your patients can make them feel important and their opinions valued. While there are many ways to collect valuable feedback, the most convenient way to do it is through your dental website. Make a separate dedicated section in your website where your existing patients can do just that or you can go the traditional way and ask all the patients that come in your clinic to give feedback using a paper and pen. Doesn’t matter how you do it, the fact that you are giving your patients an opportunity to voice their opinions about your dental practice can go a long way in forming a healthy relationship with them. In today’s tough competitive environment, you can not possibly be a thousand times better than your competitors, but you can be better than them in a thousand small ways. Make your practice stand out by doing the above-mentioned things for your patients and watch them visit your clinic more often with a gleaming smile on their face! ...
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Three Key Tips To Sell More Through The Use Of Social Media
Social media has been an inevitable part of DIGITAL MARKETING and you can barely walk straight without paying attention to the prospective potential of social media. The already expansive influence of social media is progressing further to an immense mass with every passing day, and you can’t simply evolve into a brand if you’re not on social media. And, if you’re already successful, you owe the fortune to social media. Now, if you understand the scope of business on social media, here are some tips to help you sell more using social media. 1. Find out where your customer is: Good investment is all about spending your money at the appropriate place. Take out time to explore the accurate place wherever your target audience regularly breathes. Where people are discussing your business, where there is a need for your services, where people are already speaking of you and your competitor, that is the right place to put your resources and woo the customers. Find out the insights of different social media platforms to know the platforms where the leads conversion is the highest. Social media monitoring will give you the right insights and opportunity to create personalized engagement activities. This will help you to build trust among the audience. Most of the business fail to establish the desired impact because more or less they believe in creating their presence on different social media channels. But, if the various experts on the industry are to be trusted, the need is to identify the top three or four best social media channels and focus completely on utilizing them. 2. Keep it simple: Complicating things is the worst thing that you can do to irritate your customer with your social media marketing. If your social media sales funnel is complicated, which is generally what most people go wrong, chances are people won’t consider ever again. Serving the expectation to cater what people really need is what people should focus on rather than complicating the purchase process, making it a journey of 10-11 clicks before they can finally get the product. 3. Focus on mobile social media users: As we all know that use of mobile is increasing with every passing day and every brand is focusing more and more on mobile users content. With this, even the number of mobile apps are also increasing and it has become more important for you to strengthen your presence among mobile phone users. Now, how to do it? The answer is to check your websites mobile performance using free mobile speed checker tools available on Google and try to fix all the issues that are indicated. Speed on mobile platforms is hampered by heavy images, an absence of proper CSS, HTML coding, and Javascript. For most of the users, the major turnoff is when they face speed issues making their first experience bad. They don’t probably come back if their journey from Point A to Point B (From the point of introduction on social media to the final checkout) proves bad. We hope these tips prove helpful and your business blossoms with yielding you huge profits. ...
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B2B Growth Marketing: How is it effective for any business
Are you struggling to generate high-quality leads for your B2B business? Do your marketing campaigns attract attention but fail to convert into long-term clients? Are you looking for data-driven strategies to fuel sustainable growth? Business-to-business (B2B) companies face unique challenges in achieving sustainable growth. Unlike Business-to-Consumer (B2C) models, B2B transactions often involve longer sales cycles, multiple decision-makers, and complex value propositions. According to HubSpot, 61% of marketers say generating traffic and leads is their top challenge. To navigate this complex environment, B2B growth marketing emerges as a pivotal strategy. This comprehensive approach focuses on data-driven decision-making, customer-centric tactics, and continuous optimization to drive revenue and promote long-term relationships. What is B2B Growth Marketing? B2B growth marketing is a holistic strategy that emphasizes increasing revenue through the acquisition and retention of business clients. It leverages data from continuous testing and market insights to optimize campaigns, ensuring marketing efforts resonate with target audiences and drive measurable results. By engaging customers at every stage of the marketing funnel, growth marketing transforms prospects into loyal advocates, enhancing brand equity and market share. Key Differences Between Growth Marketing and Traditional Marketing While traditional marketing often relies on broad-reach tactics and intuition, growth marketing is distinguished by its: Aspect Growth Marketing Traditional Marketing Focus Long-term, sustainable business growth with a strong focus on retention and referrals Primarily focused on short-term brand awareness and customer acquisition Approach Data-driven, iterative, and highly experimental Fixed strategies with broad targeting, limited flexibility Customer Journey Covers the entire funnel (awareness, acquisition, retention, and advocacy) Primarily focuses on customer acquisition, neglecting retention Channels Multi-channel, leveraging SEO, social media, paid ads, email, CRO, and automation Mostly relies on TV, radio, print, and digital ads Personalization Highly personalized using data insights and segmentation One-size-fits-all messaging with limited targeting Testing & Optimization Continuous A/B testing, experimentation, and data-backed iterations Lacks A/B testing and experimentation, often set-and-forget campaigns Impact on Revenue Drives higher revenue by improving retention, LTV, and customer experience Focuses on increasing sales volume but lacks long-term revenue impact Metrics LTV, CAC, engagement, retention, and conversion rates Impressions, reach, and short-term ROI Technology Use Leverages AI, automation, data analytics, and growth hacking tools Limited use of automation and advanced data insights Scalability Highly scalable and adaptable to market changes Less adaptable, requires higher budgets for expansion Goal Sustainable growth through continuous learning, retention, and referrals Immediate sales and brand awareness with limited long-term impact Core Components of a B2B Growth Marketing Strategy A B2B growth marketing strategy involves market research, clear differentiation, multi-channel outreach, and sales-marketing alignment to attract and nurture leads. Continuous data analysis and optimization ensure sustained growth and customer satisfaction. Market Research and Audience Segmentation Who Are Your Ideal Clients? Conduct in-depth research on industry trends, competitor strategies, and market demands to identify opportunities and threats. What Are Their Pain Points? Develop detailed buyer personas that include decision-making processes and preferred communication channels. Value Proposition and Differentiation What Makes Your Solution Unique? Clearly articulate the unique selling points (USPs) that differentiate your products or services. How Can You Solve Their Challenges? Focus on how your offerings address specific challenges faced by potential clients. Multi-Channel Marketing and Outreach What Content Engages Your Audience? Create valuable and relevant content, such as whitepapers, case studies, and blogs, to establish thought leadership. Where Can You Reach Decision-Makers? Leverage platforms like LinkedIn, targeted email campaigns, and industry webinars to nurture leads effectively. Sales and Marketing Alignment Are Your Sales and Marketing Teams Working Together? Ensure collaborative planning with shared goals, metrics, and communication strategies. How Do You Qualify and Nurture Leads? Implement lead scoring and automated nurturing sequences to efficiently guide prospects through the sales funnel. Data Analytics and Continuous Optimization What Are Your Key Performance Indicators (KPIs)? Monitor customer acquisition cost (CAC), lifetime value (LTV), and conversion rates. How Can You Improve? Collect client feedback and analyze campaign performance to refine offerings and improve customer satisfaction. Find Your B2B Growth Potential Drive high-quality leads, increase conversions, and accelerate revenue with data-driven marketing strategies. Get Started Difference in the Funnel: Growth Marketing vs. General Marketing Growth marketing optimizes the entire customer journey, focusing on sustainable revenue and long-term customer relationships, while general marketing is more campaign-driven, focusing on initial acquisition. Funnel Stage Growth Marketing General Marketing Awareness Uses data-driven strategies like SEO, content marketing, and paid ads to attract the right audience Focuses on broad campaigns through digital ads, PR, and branding efforts Acquisition Leverages A/B testing, behavioural data, and hyper-targeted campaigns to improve conversion rates Uses standard ad targeting and lead generation without extensive experimentation Activation Personalizes onboarding nurtures leads with automation, and optimizes user experience Relies on traditional lead nurturing methods without dynamic personalization Retention Engages users with automated email sequences, loyalty programs, and customer success strategies Often focuses more on new customer acquisition than retention efforts Revenue Growth Focuses on increasing LTV with upselling, cross-selling, and personalized offers Primarily tracks initial sales and short-term campaign ROI Referral Encourages organic growth through word-of-mouth, referral programs, and user advocacy Rarely integrates structured referral programs into marketing strategy Optimization Continuously experiments with A/B testing, AI-driven insights, and real-time data adjustments Optimizes campaigns based on historical data rather than ongoing real-time testing 5 Effective B2B Growth Marketing Tactics Implementing the right growth marketing tactics can significantly impact your business’s success. Companies can enhance lead generation, conversion rates, and long-term client retention by strategically using data-driven approaches and customer engagement strategies. Account-Based Marketing (ABM) Account-based Marketing (ABM) is a highly targeted approach in which marketing efforts focus on key accounts rather than a broad audience. Companies can increase engagement and close deals faster by customizing content and outreach for specific businesses. Are You Targeting the Right Accounts? To increase engagement and conversion rates, focus on high-value accounts and use personalized marketing efforts. Is Your Content Customized? Develop tailored content that addresses each target account's specific needs and challenges. Search Engine Optimization (SEO) Search Engine Optimization is essential for making your business discoverable online. Optimizing content and website performance can significantly impact lead generation and brand visibility. Are You Ranking for Industry-Specific Keywords? Identify and incorporate relevant keywords to improve search engine rankings and attract qualified traffic. Is Your Website Technically Optimized? Ensure website speed, mobile responsiveness, and proper indexing for improved discoverability. Paid Advertising Paid ads provide immediate visibility and help businesses reach their target audience efficiently. Leveraging platforms like Google Ads and LinkedIn ensures a higher ROI on marketing investments. Are Your Ads Targeted and Cost-Effective? Use pay-per-click (PPC) campaigns on Google Ads and LinkedIn to reach potential clients who are actively searching for solutions. Are You Retargeting Interested Prospects? Implement retargeting ads to re-engage visitors who have previously interacted with your brand. Webinars and Virtual Events Webinars provide a powerful way to educate potential clients and establish thought leadership. These interactive sessions offer value while positioning your brand as an industry authority. Are You Educating Your Audience? Host webinars to provide valuable insights, demonstrate expertise, and generate leads. Are Your Events Interactive? Engage prospects through live Q&A sessions and virtual workshops to showcase your solutions. Customer Referral Programs A well-structured referral program can turn satisfied customers into your best marketing advocates. Offering incentives can boost referrals and bring in high-quality leads. Do You Incentivize Customer Advocacy? Encourage satisfied clients to refer to new business through rewards or recognition programs. Are You Showcasing Testimonials? Highlight positive feedback and case studies to build trust with potential clients. Measuring Success in B2B Growth Marketing Tracking the success of your B2B growth marketing strategy is essential for ensuring continuous improvement and ROI optimization. By monitoring key performance indicators (KPIs), businesses can gain insights into what works and refine their strategies accordingly. Here are some crucial metrics to consider when measuring success. What Metrics Matter? Lead Generation: Tracking the number of qualified leads generated through various campaigns. Conversion Rates: Measuring the percentage of leads that progress through each sales funnel stage to become customers. Customer Retention: Monitoring repeat business and the longevity of client relationships. How Can You Leverage Data Effectively? Use CRM Systems to manage interactions with current and potential clients, and analyze data to improve business relationships. Utilize Marketing Automation to streamline marketing efforts and measure campaign performance. Future Trends in B2B Growth Marketing B2B marketing is evolving with AI-driven personalization, chatbots, video content, and voice search optimization. Sustainability and CSR also play a key role in attracting ethical business partners. AI and Predictive Analytics Artificial intelligence (AI) and predictive analytics transform B2B marketing by enabling data-driven decision-making. AI algorithms analyze vast amounts of historical and real-time data to predict market trends, customer behaviours, and potential opportunities. Businesses use these insights to personalize marketing campaigns at scale, ensuring that messages, product recommendations, and content are tailored to individual client needs. This results in higher conversion rates, improved customer retention, and more efficient resource allocation. Conversational Marketing and Chatbots Conversational marketing leverages AI-powered chatbots and live messaging to enhance customer engagement. These tools provide real-time responses, guiding prospects through the buyer journey without requiring direct human intervention. AI-driven chatbots can qualify leads, answer frequently asked questions, and even schedule sales calls, ensuring a seamless and responsive customer experience. This approach helps businesses nurture relationships, improve response times, and drive conversions by meeting potential clients where they are. Video and Interactive Content The demand for engaging and dynamic content has led to the rise of video and interactive marketing strategies. Explainer videos, product demonstrations, and customer testimonials help simplify complex solutions and build credibility. Live Q&A sessions and webinars provide opportunities for real-time engagement, allowing businesses to address customer concerns and showcase expertise directly. Interactive content, such as polls, quizzes, and virtual demos, enhances user engagement and encourages deeper interaction with the brand. Voice Search Optimization As voice assistants like Siri, Alexa, and Google Assistant become more widely used, businesses adapt their content to optimize for voice search queries. This involves using conversational language, answering common questions concisely, and focusing on long-tail keywords that match natural speech patterns. Voice search optimization helps companies improve search rankings, increase discoverability, and cater to the growing number of professionals using voice-activated devices for research and decision-making. Sustainability and Corporate Social Responsibility (CSR) Modern businesses are placing greater emphasis on sustainability and ethical practices when selecting partners. Companies that highlight eco-friendly initiatives, responsible sourcing, and social impact projects can differentiate themselves in a crowded market. Demonstrating a commitment to Corporate Social Responsibility (CSR) through transparent reporting, sustainable packaging, and green policies appeals to businesses prioritising ethical partnerships. This enhances brand reputation and promotes trust and long-term client relationships. Conclusion B2B growth marketing is not a one-size-fits-all approach but a dynamic and adaptable strategy that evolves with market trends and customer needs. Leveraging SEO, data-driven insights, and innovative engagement tactics can significantly enhance lead generation and conversion rates. Companies like Saffron Edge, a leading SEO agency, specialize in optimizing digital strategies to help businesses improve their online visibility and achieve sustainable growth. B2B companies can stay ahead in an ever-evolving landscape by partnering with experts and continuously refining marketing efforts. ...
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