7-Step Checklist to Ensure Your Inbound Strategy Will Sail Through 2016
Feb 06, 2016
Feb 06, 2016
10 min read
10 min read
To meet up with the demand of the global market and your business’s set aside goals, there is always a need for inventiveness. The year 2015 came with almost a quite challenging deal, there were a good number of innovations and ideas, even so, the industry boomed beyond imagination. However, in order to make 2016 a more favorable marketable year, every business must recognize the hidden talisman within it. Business revolution is forevernot expected to be the same, this why it is called a “revolutionary trend” which must change with regard to timing. If your business must continue in its steady growth or, in any case needs a new touch, mapping out your checklist in such a way that it incorporates new ideas with regard to latest happening in the industry is relevant.
Email Strategy A/B Test
Your winnings through email marketing is obvious, but don’t you think that improvement in this area can assist? Let’s get down to the deal; Performing A/B testing can help produce actionable result within a very short period of time and hence improve your marketing endeavors.
Try Re-Engagement
Not every person on your mailing list is an interested engaged subscriber, and continuously blasting email to this set of people automatically hurts your sender reputation. This is one sure reason why you need a re-engagement campaign setup. By the end of the month, you may be surprised to realize a fresh stupendous engagement.
Longtail is better than Short tail
The ability to recognize long tail keywords in every inbound marketing content is a recipe that should not be neglected at any point in time. Long tail keywords may be around three words or more, should you have fuss recognizing them. The benefit is it does not only help you content to get found (because of the specificity of the words), but is also less competitive to the short tail keywords.
Incorporate Newsjacking formula
If you’re not familiar with newsjacking, you may find it difficult to cope in it. Nevertheless, one or two lessons can help you. Newsjacking is a unique way to tell carry news around in your traditional system. Staying updated with news perhaps in your own dialect, local community and around the world. this strategy works like “surefire”, and pretty darn immediate.
Regurgitate your social Media Campaign
Remember that there are also social media algorithmic changes, and these changes update as often as possible. Buckle up your shoes and get going, invest some good money in your social media campaign for all platforms and see how best you can take your competitors by the horn.
Free tools are Gold Mines
With the heavy frustrating competition in inbound marketing nowadays, do you hope to get something out of nothing? Free tools are gold mines, building one or two of it will surprisingly alter your marketing success. Help you to draw customers and potential prospects closer, once they’re sure that something great lays in for them.
Incorporate the use of Tracking tokens
If you are a professional marketer (be you an inbound or outbound marketer), I certainly believe you now use tracking tokens to monitor your contents and campaigns. If not, you definitely might be missing out on the goodies others are enjoying. Tracking tokens is a piece of hocus pocus you may slap at the end of any URL to engage analytics into that page. This aids easy tracking and monitorization of such content and the activities of the users on it and propels you into making optimum changes.
Growth Marketing - How is it effective for any businesses?
This sensational new member in the marketing dictionary has already attracted unequivocal fame around its perimeter. If you want to know more about this buzzword of the new age marketing, here is all for you. Well, before you dive into the pool of knowledge, it is very important to know that one of the biggest mistakes most clients and marketing companies end up doing is oversaturating and over-expecting from one single strategy. If you do the same from growth marketing, your desires are bound to be doomed. However, if you are expecting some real-time benefits from growth marketing that are well within the borders of reality, then there are invariably high chances of success. Source: Pexels What is Growth Marketing? Growth marketing basically revolves around a hit and trial method with some amount of business experimentation to identify and point out the most important and effective ways of growing any business. The term means different marketing strategies. They could be the conventional ones, some out-of-box next-gen techniques, and anything else. The only criteria being it has to generate some considerable growth in the business that will be effective and consolidated over time. Growth marketing basically evolved as a proficient way of adding multiple tiers of new generation marketing techniques over the pre-existing old ones. Though we all say “what’s in a name”? But in case you are curious about the names of a few, they are: AI automation SEO optimization User Experience based remodeling of an interface Use of dynamic ads And the list could go on and on. While conventional digital marketers are better compliant with modes such as video marketing, content marketing, and copywriting, new-age marketers are enthusiastic about making it a bit techier than everything around the world. Not that the traditional strategies do not work, in fact, they are the pillars of marketing and much like fundamental formulas that you cannot do without, but the new age growth marketing strategies just aim to make things a bit more automated and data-driven. Source: Pexels How is Growth Marketing Beneficial? Is there any need to discuss so much about a technique if you cannot witness the real-time benefits it can invite into your business? Probably No. So, here are a few important ways in which growth marketing services can actually aid in the proliferation of your business: Growth marketing is a witty technique by which you can be far ahead of your potential competitors by literally outsmarting them. And guess what, you won’t even have to spend more money than they do. Growth marketing rests on the pillars of innovation. With the fast-evolving world of technology and marketing integration, it is very important to resort to something new and something innovative. Growth marketing is a potential way to make innovative solutions stand out and generate some practical profits. Growth marketing is actually much more cost-effective than other marketing strategies. The hit and trial method may seem to be expensive but in reality, it is not so. The experiments that are performed as an initial stage of growth marketing involve a very small pilot study that hardly involves any lumpsum amount. But the magic is that, in case it turns out to be effective, the strategy can potentially save plenty of bucks. Growth marketing is very practical in approach. When resorting to growth marketing, the principle is data-driven. You are not estimating, you are not assuming. Instead, you have the real true data at hand that will be the guiding force and driving fuel for you. Whatever effort you will be putting in the process and the results that it is yielding can be easily weighed and real-time decisions can be taken based on the same. Growth marketing is a suitable and scalable way to go for automation. Most of the dull tasks that you had to so far do manually can now be performed with automated tools that yield super reliable results and expected outcomes. So, you save on time and effort, both of which are synonymous with currency in the business world. Growth marketing is great for acquiring some hands-on experience with the new age innovative tools. If a team is developing an exclusive growth marketing strategy for a particular corporate house, they can actually craft out every single element of the strategy that will be customized for the particular business. This is an extremely efficient way to make the business pace more competitive. Also, by using the Pirate Funnel tool of growth marketing, you can literally solve most of your problems. So, after all this, you must have been convinced that growth marketing has some truly transformational potential. If yes, then it is your turn to connect with the most reputed growth marketing services to experience the unmatched benefits of growth marketing and witness the same invite some real-time growth to your online presence ...
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Where to get the best free images for your website
With over 1.3 billion websites on the web, standing out from the crowd and making a name for yourself in the noise can be hard. While every website or blog out there can publish content, what really separates the normal from the spectacular is how they make use of visual content. Content is still king, no doubt about that, but powerful content combined with creative, quirky images can turn it into so much more. Content creators throw a ton of stuff on the web every day to garner attention, including blogs, web content, social media content and what not. You’d be surprised to know that almost 6.7 million people publish on a blogging platform or website regularly and the number nearly doubles when it comes to people publishing their blogs on social media. Now, that’s a lot of content! And your audience can only consume so much. So, grabbing their attention and engaging them before anyone else becomes all the more important. And apparently, adding high-quality images (and other visual content like videos) to your blog posts and other content (social media or other) is the best way to do it. According to Forbes’, content with visual appeal gets 94% more views than textual content. And if a reader was to choose a single blog to read out of 6, he would read the blog with the best visual content that appeals to him. So, yes, visuals are indeed important. That’s why we strive to mix our insightful content with creative imagery in all our digital marketing services. But before we tell you the amazing resources from where you can get your hands on the best free-stock photos out there that don’t require any license, let’s talk a bit more about the obvious benefits of adding images and other visual content to your website - SEO & Social Media benefits Social Media is all about visuals. If you want to stand out on social media, work on adding visual elements in every single one of your posts. Simple as that. Doesn’t matter the platform. According to a Buzzsumo research, posts with attractive images on Facebook received 2.3x more engagement than posts containing just plain text. Buffer, on the other hand, experienced a 150% increase in retweets on their tweets with images compared to plain text tweets. The story is the same for almost every other social media platform out there as well. Visuals are just great in capturing the attention of users and making an emotional connection with them. Apart from the obvious benefits of adding visuals on social media, adding high-quality images to your blog posts and website can also help you rank better in search engines. By adding proper alt-texts, titles, and tags to each and every image you upload on your website, you are letting search engine crawlers know exactly what your image is about and how it’s relevant to the corresponding content, which will obviously help your website and blog posts rank better in Google image search as well. Lures readers If you are looking to stand out from the crowd, have a unique identity that gets easily recognized by the masses and make a name for yourself, creating mesmerizing images and other visual elements that are relevant to what you do is your best bet. While everyone and their grandmother can publish gibberish on the web, it’s the visual elements that can give you an edge in a space that is so crowded. If your website or blog posts are void of any kind of images, readers will bounce from your website like grasshoppers. Here’s a stat to prove it. But if your website and blog posts are studded with aesthetically beautiful images, readers will click on it, emotionally connect with it, like it, comment on it, share it with their friends and keep coming back for more (they won’t do it all at once). What else could you want from your audience? If you haven’t already, try putting all your focus on the visual aesthetics of your website and blog posts and keep a close eye on those conversions. You’ll be surprised by the results! But in order to do that, you’ll have to first find high-quality, beautiful images for your website and other marketing content. If you don’t have a photographer in-house (which most of us don’t), try making use of these free resources for all your visual needs. The images resources I am about to mention are absolutely free to use and don’t require you to create an account or buy a license. You’ll just have to credit the author of the image you are taking on some of these sites, which I’ll mention. So, let’s look at some of the best free, high-quality image resources out there- 1.Unsplash 2.Freerange 3.Pixabay 4.Pexels Pexels is our absolute favorite. Their gallery is just stunning. You’ll have to give credit to the authors if you take any picture from this website. The website also shows you an easy way to give credit to their lovely community of photographers when you download a pic from Pexels. 5.Freepik Hope these resources will help you in finding the best images for your website and blog posts, doesn’t matter the industry niche you are in. If you have any other platform in your arsenal from where you fulfill all your stock photo requirements, do let us know in the comments. ...
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Gear up for Google’s New Algorithm Update: Page Experience 2021
Google has recently announced an upcoming update to its existing search algorithm as page experience in 2021. You might ask what’s so new in this as Google is known for releasing around 400-500 updates along with fixes for its search algorithms each year. Well, this is a well-known fact, but it is the first time ever that Google has announced an update that will be taking effect in the coming year. Usually, Certified SEO professionals get to know about the algorithm updates only after they have been implemented by Google. The new update termed as Google Page Experience Update is being touted to change the whole scenario of Search Engine Result Pages (SERPs). The rankings of the pages will be altered by this update because the new algorithm will rank the web pages based on the user experience. This means the websites that have been indexed for poor user experience by Google are much prone to lose their current rankings. This new metric of page experience is going to be a game-changer for most of the website owners and administrators. What Is Page Experience? Google wants to make the user experience much more refined and smooth. To attain this goal the new metric of page experience is being introduced. Google defines page experience as the metric to decide how the users perceive the experience of interacting with a web page. There has been no official list of terms that affect the user experience of a website but considerable factors that may affect it are the speed of a web page, its affinity with HTTPS, mobile-friendliness, and the placing of ads. The pop-ups and display ads that spring up while surfing a page also determine the user experience score of a webpage or website. Why Is This Update So Important? As it is clearly evident that the parameters of the new algorithm are dependent on many existing metrics. So why is this new update being considered in such high regard? Being a user-centric platform, Google is devoted to refining the search metrics so that the end-user can have the best possible web surfing experience. And the blunt truth is that the users do not care about the number of backlinks that you have provided on your webpage or whether the page has an indexed code or not? While these features may provide the users with some additional accessibility, they are still not the sole focus of the user when browsing your site. Ask any link building specialist, and they will tell you that backlinks are for strengthening the on-page SEO and not for improving the user experience. Looking at the online marketplace through this lens levels the playing field for big brands as well as small and medium-sized business owners. You already know the impact of a brand name on its SEO. For instance, take a look at the SEO ranking graph of Neil Patel. Over time the SEO ranking for his websites has gone up. This increment is due to the ever-growing brand popularity of Neil Patel. He has converted his ad agency and his name into a well-known brand in the field of digital marketing. But Google is trying to change that with this new update. Google is aware of the fact that most of the online business owners do not enjoy the benefits of having a big brand. With this update, Google aims to give the sites a chance to grow its traffic irrespective of their brand name and brand value. This is being done to create a sustainable environment for the website owners, where everyone can grow their business. How to sustain and improve website performance in 2021 With every new update, a race to achieve the top rankings is commenced. This update is no different. There is no need to panic as Google has notified about this update months prior to its release. Based on the considerations that Google has indicated in its official announcement, here are the key pointers that will help you sustain and improve your website performance in 2021: Content is still the king Content is still the backbone of your whole web presence. Ensure that relevant content is being provided to the end-users. Without content, there is no audience. The quality of the content must be top-notch. Invest in a good content marketing strategy and build your content around the keywords that your users are mostly searching for. Hire an SEO specialist for a good content marketing strategy. Mobile is the way to go Certified SEO professionals advise creating a mobile version for every website. Google also rolled out an update for this way back in September last year. The update requires every website owner to have an AMP version of their website. The AMP helps the web pages to load faster on a mobile device. Also, make sure that your website’s interactiveness is as good on mobile as on desktop. Say nay to pop-ups Pop-ups are considered to be intrusive for smooth user experience. They also hamper the SEO rankings and many certified SEO professionals advise against using them. So it is better to avoid pop-ups on your web pages. If it is almost necessary to place a pop up make sure that the pop up does not cover the majority of content on your webpage. Steer towards providing a safe browsing experience The optional choice of incorporating HTTPS into your domain has now become mandatory for every website. HTTPS was introduced in 2000 to provide a safe browsing experience to its users. And from 2006 onwards Google has been pushing its usage actively. With the increasing number of cyber threats, it has become necessary to use HTTPS. Additionally, it also affects the ranking of your page on the Search Engine Result Page (SERP). Conclusion With every new update, Google tries to make the virtual experience better and safer for its users. This update is a culmination of the updates that Google has rolled out in recent years. You will need to adapt to the same or else you might lose your ranking. If you are well aware of the metrics, then you do not need the services of a certified professional SEO. But in case you need to hire an SEO specialist, then you can contact us. We have SEO specialists and link building specialists that will help you to rank higher in the SEO rankings. ...
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