7 Tips To Grow Your Business With Inbound Marketing
Apr 06, 2016
10 min read
Today the internet is overflowing with information and your potential buyers are being over-saturated with it. In fact, Sirius decisions has reported a 22% increase in the average sales cycle over the past 5 years because of more involvement of the decision makers in the buying process.
To make sales you need to provide these decision makers the content that they are looking for that helps them make a decision exactly why your company is the next stop where they should buy the product from. Giving this informative content at the right time, and on the right platform has become your top job priority.
There are simpler ways to use Inbound Marketing to grow your business and we’ll have a look at it.
1. Research
To do a research, you don’t need wikipedia go throughs or searching over the internet for case studies or white papers to make your own strategy. All that is needed is you need to know your business and objectives, knowing about the competition and what kind of inbound strategy they employ and last and most important thing is to know your customers.
Just ask yourselves these simple questions:
Knowing your business
- How would you measure the performance of your efforts?
- What are your revenue goals?
- How do you describe the growth of your business?( revenue generated, amount of leads coming in, customers acquired, etc.)
- Defining the sales process? (producing content used to educate prospects, what is the length of process, etc.)
Knowing your Competition
If you think that you know it all about your industry that might be correct for some cases but businesses overlook the fact that they shouldn’t care much about the changes taking place in the industry, updates and innovations. If you want to stay ahead of the herd then continued industry research is a must.
- What kind of content is posted by your competitors on their website?
- Is there any major changes taking place, news and updates?
- Does a business to business marketplace exist for your industry?
- What is the current scenario regarding your industry stats? Are your goals realistic and attainable?
Knowing Your Customer
Constantly staying in touch with your sales team is important because they are the ones who are in direct contact with your potentials customers and they are the ones who can provide an insight about what your customers want. Some questions to ask them are:
- 5 key points that are commonly answered by the sales people?
- How is your product helpful in solving the customer’s problems?
- Most responsive customer demographics?
- What kind of communication the customers respond to the most?
2. SEO
Creating content as per the needs of your customers is as important as optimizing it for keywords. Knowing in depth about what keywords your customers are searching for and optimizing each and every page of your website for such keywords is the process that your business needs to follow. When it comes to SEO keeping a tab on these takeaways is helpful:
- Including keywords in the page content in elements like header and page text
- Including keywords in the page properties such as URL, meta description and alt tags for images.
- Most importantly linking keywords in your content to the other pages of the website or to the other websites or landing pages for backlinking.
3. Content
Most important and integral part of Inbound Marketing is the content. Creating an Inbound strategy that includes contents like blogs, content on websites, landing pages, on social media or email to which your customers respond the most to should be the area you should focus your energy.
To see results you can even ask your customers by creating the premium content and fill out a form that how helpful or informative do they find your content.
4. Blogging
Posting blogs on your websites and optimizing them for keywords is the way how you bring organic traffic to your website. It is highly recommended that you use blogging to grow traffic on your website. Some simple tips for a robust blogging strategy are:
Writing content around the issues, and challenges that your prospects face and penning their solutions and mentioning about how your products or services can solve your problems.
Maintaining the frequency
The amount of content that goes out in a day whether it be in any form: blogs, content on social media sites etc., maintain the frequency according to the response you get from your customers.
Learning from competitors
Your competitors have already been blogging, so learn most of the stuff from them like what kind of content they post, what is the response they get in the form of comments, shares etc.
Using call-to-actions
Providing call-to-actions at the end of the blog like a button re-directing them to your products or services page after you have addressed their concerns through your blog.
5. Lead Communication
After that you have successfully implemented all the above steps and let us assume that you have got some qualified leads, now is the time to actually focus on communicating with them. Based on the type of leads or queries that have been generated by various types of customers: who they are and what is their demographics, what kind of service or product are they looking at, which question they want to be answered by you. All these need to be taken care of while communicating with the customer.
6. Lead Nurturing
Lead nurturing is the time when you get to know whether a lead is sales ready or not so that the sales team is not wasting time on unqualified leads. Here are some tips:
Refining your messages
Giving your customers with the relevant content or asking them more questions to know exactly what they want to know. They exactly need to hear something from you like an offer or something that entices them towards your company.
What to give your customers
Blogging comes in handy for this purpose. Keep sending them blog posts or updates in the lead nurturing e-mails to inform them or getting them back on your website.
7. Conclusion
We hope that these 7 steps in your Inbound Marketing will help you grow your business. Creating the right content, optimizing the content for SEO will attract the right kind of visitors you are looking on your website and certainly generate queries for your products or services.
How to Reduce Churn Rate: 12 Best Customer Retention Strategies
Running a successful business can often feel like trying to fill a leaky container. No matter how many customers you attract, there always seems to be a percentage that slips away. This phenomenon is known as customer churn, and it poses a significant challenge to sustainable growth for brands. The rate at which customers leave your business is closely tied to their satisfaction levels. If your customers are unhappy with their experience, your churn rate is likely to increase. However, by taking the time to understand the underlying causes of customer churn, you can implement effective strategies to reduce it. In this article, we will define customer churn and explore in-depth the various factors that contribute to it. Furthermore, we will provide you with five actionable tips and customer retention strategies that can help you reduce churn and create a loyal customer base. By implementing these strategies, you can create a positive customer experience, improve satisfaction levels, and ultimately drive the long-term success of your business. What is Customer Churn? Customer churn, also referred to as customer attrition, is a critical metric that measures the number of customers who discontinue using a product or service within a specific timeframe. This churn rate is expressed as a percentage of the total customer base and is a key concern for businesses in the technology sector. In the tech industry, customer churn can manifest in various ways depending on the business model. For subscription-based companies, it signifies customers who have chosen to terminate their subscriptions. Alternatively, for tech retailers, a customer may be considered "lost" if they haven't made a repeat purchase within a defined period. High customer churn rates pose a significant challenge for brands and technology companies as they directly impact revenue. Understanding the underlying causes of customer churn and identifying at-risk customers is crucial in reducing churn and maximizing customer lifetime value. What is Customer Churn Rate? Calculating your churn rate is a crucial step in understanding customer attrition and its impact on your business. To determine your churn rate, you can use a simple formula: Churn Rate = (Number of customers lost / Total number of customers at the start of the time frame) x 100 Let's consider an example to illustrate this calculation. Suppose you begin a month with 1,000 customers, and over the course of that month, you lose 250 customers. To calculate your churn rate for that month, you would divide the number of lost customers (250) by the total number of customers at the start of the time frame (1,000), and then multiply the result by 100. Using the churn rate formula: Churn Rate = (250 / 1,000) x 100 Churn Rate = 0.25 x 100 Churn Rate = 25% In this example, your churn rate for the month would be 25%, indicating that 25% of your customer base discontinued their relationship with your business during that period. What is Customer Retention Rate? Customer retention rate can be described as the percentage of existing customers who remain loyal to the brand/service/product past a certain time frame.Knowing your customer retention rate is certainly useful as it helps you to understand what keeps the customers coming back to your company better. Not only that, but it also can bring in opportunities that can help you improve customer service. It helps you understand what works and what doesn’t. Once you have a grasp on the concept of how efficiently or poorly your company is able to retain its customers, you can plan to increase your CRR. What is a Good Churn Rate and Why Does it Matter? A churn rate is the percentage of customers who stop doing business with a company over a period of time. A good churn rate will vary depending on the industry and the business model, but a 5% churn rate is generally considered to be a good target. There are a number of reasons why customer churn matters. First, it can be expensive to acquire new customers. The cost of acquiring a new customer is typically 5 times more than the cost of retaining an existing customer. So, if you have a high churn rate, you are constantly spending money to acquire new customers, which can eat into your profits. Second, in DTC marketing, customer churn can indicate that there is a problem with your product or service. If customers are leaving your business, it is important to understand why they are leaving so that you can address the issue. Third, customer churn can lead to a loss of revenue. If you have a high churn rate, you will be losing out on repeat business from your existing customers. This can have a significant impact on your bottom line. Here are some additional points to consider: A high churn rate can be indicative of poor customer service. If customers are leaving your business because they are unhappy with your customer service, you need to take steps to improve your service. Returning customers are your most valuable source of revenue. Once a customer has made a purchase, the chance of them returning to your store increases significantly. So, it is important to focus on retaining your existing customers. Reducing customer churn by even a couple of percentage points can translate to massive revenue gains for your business. So, it is worth investing in strategies to reduce your churn rate. Why Does Churn Happen? There are many reasons why customers churn, but some of the most common include: Price: If your product or service is more expensive than a customer is willing to pay, they're likely to look for a cheaper alternative. This is especially true if the customer has experienced a "price shock" after signing up for a subscription plan at a significant discount and then seeing the price increase to its regular rate. Poor onboarding process: Subscription and SaaS companies need to make it easy for customers to get started and understand how to use their products or services. If the onboarding process is too complicated or confusing, customers are more likely to churn. Lack of engagement with complaints/customer feedback:Customers want to feel like their feedback is valued and that their concerns are being addressed. If you don't respond to customer complaints or feedback, they're likely to take their business elsewhere. Poor customer service: Poor customer service is a major turn-off for many customers. If your customer support team is unresponsive or unable to resolve issues promptly, customers are more likely to churn. Strategies to Improve Your Churn Rate Listen to Your Customers: Focus your efforts on retaining the customers who are most profitable for your business. Identify your most profitable customers, track their usage and engagement, reach out to them regularly to offer support and discounts, and make sure they're satisfied with your product or service. Proactive Communication: Reach out to your customers before they need you, and provide them with resources and support to help them get the most out of your product or service. Send welcome emails and onboarding materials to new customers, share product updates and new features with existing customers, ask for feedback regularly, and respond to customer inquiries promptly. Roadmap For New Customers: Help new customers get started with your product or service by providing them with a clear roadmap of features and functionality. Create a clear and concise onboarding process, provide step-by-step instructions for using your product or service, and offer resources and support to help new customers get started. Offer Incentives: Give customers a reason to stick around by offering them discounts, promotions, or loyalty programs. Offer discounts, promotions, or loyalty programs to encourage customers to stay, give customers a reason to renew their subscriptions, and reward customers for their loyalty. Feedback: Collect feedback from your customers early and often to identify and address any issues that may lead to churn. Send surveys to customers to get their feedback, set up a feedback forum or chatroom, and ask customers for their thoughts on new features or products. Churn Analysis: Use data from churned customers to identify the signs of customer dissatisfaction so you can prevent churn from happening in the future. Track customer churn rates, identify the reasons why customers are churning, and take steps to address the issues that are causing churn. Maintain the Competitive Streak: Keep your product or service up-to-date with the latest trends and technologies to ensure that your customers are satisfied with their experience. Keep your product or service up-to-date with the latest trends and technologies, offer features that your competitors don't have, and make sure your customer service is top-notch. Customer Service: Empower your customer service team to solve problems and make things right for customers, even if it means spending money to do so. Be responsive to customer inquiries, solve problems quickly and efficiently, and go the extra mile to make customers happy. Community: Build a community around your product or service to create a sense of loyalty and belonging among your customers. Create a forum or online community for your customers, host events and meetups for your customers, and share customer stories and testimonials. Dedicate customer success managers (CSMs): Provide your most valuable customers with dedicated CSMs who can help them get the most out of your product or service. Assign CSMs to your most valuable customers, provide CSMs with the resources they need to help customers succeed, and track customer satisfaction with CSMs. Focus on the right customers Make sure you're attracting the right type of customers who are a good fit for your product or service. Define your target customer persona, market your product or service to the right people, and make sure your product or service is a good fit for your target market. Long-Term Plans Offer long-term subscription options or extended access to your product or service to give customers a reason to stay. Offer long-term subscription options, give customers extended access to your product or service, and provide incentives for customers to renew their subscriptions. In Conclusion Customer churn is a costly problem for businesses of all sizes. By following the tips in this article, you can reduce your churn rate and improve customer retention. Focus on creating a great customer experience. This means providing excellent customer service, listening to customer feedback, and staying up-to-date with the latest trends and technologies. Identify your most valuable customers and focus your retention efforts on them. These are the customers who are most likely to spend money with you and refer other customers to you. Use data to track your churn rate and identify the reasons why customers are churning. This will help you to target your retention efforts more effectively. Saffron Edge can help you to reduce your churn rate and improve customer retention. We offer a variety of services, including customer surveys, customer feedback analysis, and churn prevention strategies. To learn more about how Saffron Edge can help you, visit our website or contact us today. ...
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What are the Benefits of Using Google My Business for Your Local SEO?
Updated on Nov 23, 2023 The landscape for local businesses has undergone a profound transformation. The Internet has become the go-to resource for consumers seeking information about nearby services and products. Local SEO is a game-changer that no local business should overlook. Picture this: 98% of consumers turned to the internet to find information about local businesses in 2022, with 76% making online reviews a regular part of their decision-making process. These statistics underscore the critical role of Local SEO in the success of your business. When it comes to online search engines, Google reigns supreme, commanding a staggering 92% global search engine market share. In our ever-connected world, where "near me" searches have become second nature, it's no exaggeration to say that Google is the primary gateway through which consumers discover local businesses. With its seismic shift towards online interactions, the pandemic has only amplified the importance of establishing a robust online presence. Enter Google My Business, a tool that can be your golden ticket to maximum visibility on the world's most popular search engine for good local rankings. In this article, we'll delve into the six compelling reasons why setting up a Google My Business account is an absolute necessity in 2022. We'll also provide you with a treasure trove of practical tips to optimize your account effectively. So, if you're a local business owner still pondering the significance of Google My Business, and local business directories, it's time to pay attention. Your journey to harnessing the power of this invaluable platform begins here by getting listed in most important local business directories. What is Local SEO? Local SEO, or Local Search Engine Optimization, is a digital marketing strategy focused on enhancing the online visibility of businesses that serve specific geographical areas or physical locations. The primary goal of local SEO is to optimize a company's online presence so that it ranks prominently in local search results with local rankings when people search for products or services in a particular location. This strategy is particularly crucial for businesses that rely on local customers and foot traffic. So follow us here to know some workable local SEO tips. Ensuring sure your Google My Business profile is optimized to make it a successful local SEO strategy with great local SEO tips. Be active on social media by posting pertinent content on your Google My Business profile. You need to have a a consistency in your online persona is important, especially when it comes to your name, address, and phone number. For added local search visibility, concentrate on boosting citations and web directories. All of these actions add up to a thorough plan that will improve your local SEO results. The Crucial Significance of Local Search for Businesses High Conversion Rates: 76% of smartphone users visited a company within 24 hours of conducting a local search, indicating a substantial conversion rate. Location-Centric Searches: Local queries are popular, accounting for 30% of all Google searches. Daily Local Search Habits: 61% of customers conduct local searches on a daily basis, highlighting the habitual aspect of finding nearby companies. Review Influence: 82% of consumers read online reviews during local searches, devoting over 14 minutes to this critical decision-making process. Google Maps Dominance: 86% of people use Google Maps to identify business locations, indicating its importance in local search. Yelp's Visibility: Yelp ranks in the top five search results for SMB queries 92% of the time, demonstrating that it is consistently relevant to small and medium-sized companies. Pre-Store Arrival Searches: 74% of in-store customers globally do searches before physically arriving, looking for hyperlocal information such as the nearest location and in-stock inventory. Mobile-First Approach: More than half of worldwide internet users prefer to use mobile devices for local searches, indicating a move towards mobile-centric local exploration. Google's Search Dominance: 83% of searchers use Google Search to get information about nearby companies, demonstrating Google's search engine dominance in the local context. What is Local SEO ranking factors? Local SEO ranking factors are crucial for businesses aiming to secure prime positions in local search results. Optimize your Google My Business listing, ensuring accuracy and relevance. Positive online reviews enhance credibility, and engagement contributes to local rankings. Craft a user-friendly, mobile-optimized website and incorporate local keywords for a seamless online-to-offline experience. Consistent local citations, high-quality backlinks, and a robust social media presence strengthen local authority. Valuable content with location-specific keywords and consistent NAP information further solidify your local presence. Prioritize a positive user experience, attracting local customers and establishing your business as a leader in the competitive local search arena. What is Google My Business? A Google Business Profile, formerly recognized as Google My Business or GMB, serves as a robust tool for promoting your business on search engines like Google platform. This profile, which can be established quickly and at no cost, provides an avenue through which you can impart essential information about your business to prospective customers. Through your Google Business Profile, you can convey a wealth of pertinent details, ranging from your precise location and operating hours to contact information and compelling interior images of your physical storefront. This profile becomes a potent instrument, offering potential customers a compelling glimpse into your enterprise even before they have the opportunity to visit your establishment in person. What’s noteworthy is that a Google Business Profile boasts visibility across the entirety of Google's expansive ecosystem. This encompasses integration with Google search engines results, placement on Google Maps, and presence within the Google Shopping interface. This extensive reach ensures that your business garners optimal exposure to a broad and diverse audience, effectively increasing its online prominence and accessibility to potential clientele. Benefits of Google My Business and Local SEO A Google My Business (GMB) profile serves as a powerful tool meticulously designed for businesses, both physical establishments like hospitality venues, pharmacies, and retail stores, and even online enterprises with physical office space to direct clients. This free online listing is instrumental in simplifying the process for local customers to discover your business and seamlessly access your brick-and-mortar shopfront. The manifold advantages of having a Google My Business Listing in your marketing arsenal are nothing short of remarkable. Here, we enumerate six compelling reasons why integrating this online profile into your overall marketing strategy is not just worthwhile but imperative. Free Visibility in Google Results While content marketing strategies like SEO blogging and website copy optimization contribute to enhanced search visibility, a GMB profile stands as a notably potent tactic. Irrespective of whether your objective is to drive sales, augment brand recognition, or increase bookings, a Google Business Profile guarantees heightened visibility before high-value local customers on search engines. According to one of the study's panelists, "Customers' level of trust is indicated by reviews and an owner's response, and trust is a fundamental element in determining rankings." This emphasizes how crucial it is to interact with reviews—positive and negative—as this will help your local SEO efforts. It's important to remember that traditional SEO techniques still apply in a localized setting. As Google has said clearly, "Your position in web results is also a factor, meaning SEO best practices are equally applicable to local search results." This means that how well you perform in organic search results has a direct impact on your positioning in local rankings. With adept profile configuration with precise address details, strategic keywords, and the appropriate business category, you position your business prominently in local search results, effectively amplifying the likelihood of prospective customers discovering your enterprise. Unlike paid social advertising or Google ads, a GMB listing is entirely cost-free, affording your business name a priority position in search results, ultimately elevating interest, inquiries, and even sales. Enhanced Local SEO via Google Maps Integration If your business offers products or services within a specific local area, it is imperative that your business information be readily available to potential customers. A Google My Business listing is an invaluable means to connect with warm leads precisely when they are poised to convert. Consider this scenario: You urgently require a new pair of running shoes and lack the patience for an online order's delivery time. You turn to search engines and enter queries like 'sneaker stores near me' or 'sportswear stores near me'. Given that search engines like Google recognizes your search intent for a local physical store, it promptly furnishes you with a tailored selection of Google Maps results. This enables you to effortlessly locate a store with positive reviews, accommodating operating hours, and convenient proximity to your location. Optimizing your GMB listing helps to ensure your business emerges prominently when interested customers search for products or services in your local vicinity. Whether a customer performs a direct Google search or relies on Google Maps for guidance, your business invariably claims the top spot in search results. Check out the "Local SEO Guide" to learn more about important subjects including the importance of key signals that affect local results. Learn how to create a successful local SEO plan and get pointers on how to assess the competition for local mobile searches. Recognize how user experience and NAP (Name, Address, Phone) information affect local SEO. Learn useful techniques for spotting the best local link-building chances. Discover the significance of reviews and star ratings and get useful advice on making the most of them. Furthermore, become an expert at completely optimizing your Google Business Profile. Establishing Social Proof with Customer Reviews Research underscores that 68% of consumers consult online reviews when making trust-based business decisions, with a staggering 93% swayed by these reviews in their purchase choices. Consequently, a pivotal benefit of a GMB profile lies in the capacity for your business to amass and exhibit reviews on a substantial scale. The accumulation of positive reviews from satisfied customers serves as a potent means to gain the trust of potential shoppers and facilitate their progression through the sales funnel. The efficacy of online reviews lies in their ability to permit contented customers to vouch for your expertise, service quality, and overall brand experience in their own words. While your marketing materials certainly play a role in expanding your reach, nothing surpasses the persuasive impact of authentic, external customer endorsements. Prospective customers, above all else, seek assurance that others have had positive interactions with your brand before committing. Consequently, by prominently showcasing Google reviews within your GMB listing, you expedite the path to purchase. Streamlined Accessibility to Your Physical Shopfront As previously mentioned, a GMB listing seamlessly integrates with Google Maps. Beyond bolstering your business's organic visibility on Google, this integration facilitates customer navigation to your physical storefront. Through Google Maps directions, users can effortlessly access precise directions to your physical store with a single tap. Furthermore, they gain access to vital contact information, including your business hours, website, email address, and phone number, streamlining the process of getting in touch with you. The easier it becomes for new customers to reach your shopfront and establish contact, the more likely they are to forge a positive association with your brand. It all culminates in the provision of a seamless online-to-offline experience, a vital catalyst in converting users into paying customers. Unparalleled Control Over Your Online Presence on Google On many marketing platforms, particularly social media, businesses find themselves subject to the algorithms of major tech entities, which dictate how their business is discovered and the impression it leaves on users. In stark contrast, a Google My Business profile empowers you to meticulously curate the type of experience prospective shoppers have with your business. From prominently displaying your contact information to updating operating hours to align with special events or holidays, you can deliver an optimal experience to every potential customer engaging with your brand. By mastering the art of profile optimization, you can significantly enhance the likelihood of your business information securing a top-ranking position in organic search results. This positions you for the greatest impact on the purchasing decisions of individuals who chance upon your brand. Harnessing Valuable Insights on Customer Behavior A little-known gem within the GMB arsenal is the robust analytics and insights it offers. Within your Google account, you can delve into a trove of invaluable statistics that provide a deeper understanding of your listing's performance in organic search results. These key metrics include: 1. Views: Offering insight into how frequently your profile, photos, and posts are viewed by searchers.2. Search Queries: Illuminating the keywords searchers employ to discover your brand is invaluable for refining your SEO strategy.3. Engagement: Revealing which posts generate the most interaction from searchers.4. Audience Demographics: Providing insights into the age, gender, and location of searchers discovering your GMB listing.5. Website Clicks: Offering a glimpse into the number of users undertaking high-value actions, such as visiting your website directly from your Google business listing. Incorporating a Google My Business profile into your marketing repertoire, therefore, equips you with enhanced visibility and the capacity to make data-informed decisions that can refine and strengthen your marketing strategy. How to Optimise Your Google My Business for Local Businesses If you are ready to harness the full potential of your Google business profile listing, we present a comprehensive guide with actionable steps you can implement today to supercharge your performance on Google. Complete Your Entire GMB Listing Enhance the effectiveness of your listing by providing comprehensive information. Businesses with complete profiles are 70% more likely to attract visits from local searches. Key sections to prioritize for maximum impact:1. Business Category: Choose the most suitable category for your industry.2.Location: Ensure your physical address is accurate to guide customers correctly.3. Contact Information: Keep your phone number and website address up-to-date.4. Business Hours: Maintain current hours and promptly update for special occasions or seasonal changes. Verify Your Business Location Verification is a critical step for publication of your GMB listing. Google will send you a letter by mail containing a unique code for activation. It's imperative not to overlook this crucial step. Upon receipt of your letter with the five-digit code, promptly enter it to verify your business. Add Up-to-Date Images of Your Business Location Offer potential customers a captivating glimpse into your in-store experience through professional, high-resolution images of your establishme. Showcase your premises' exterior and interior within your GMB listing to instill confidence in prospective shoppers. Keep these visuals current and well-lit to present your business in the best possible light. Leverage Keywords Throughout Your Profile Given that Google is fundamentally a search engine, optimizing your GMB listing with relevant keywords is imperative. Strategically incorporate high-volume search terms pertaining to your products, services, or industry throughout your business listing. This strategic integration enhances your visibility in Google organic search results when high-value searchers are actively seeking what your business excels at. Encourage Positive Customer Reviews Reviews wield substantial influence in building trust with potential customers. Distinguish your business from competitors in your local arena by actively encouraging satisfied customers and clients to leave reviews on Google. Employ straightforward methods like sharing a review form with past customers via email to augment the number of favorable reviews associated with your brand. This straightforward yet potent approach significantly elevates the likelihood of new customers choosing your business over competitors. In Conclusion As "near me" mobile search become second nature, Google has become the gateway through which consumers discover local businesses, a trend further accentuated by the pandemic. Google My Business is a game-changing tool that offers maximum visibility on the world's most popular search engine. To fully harness the potential of Google My Business and local SEO, follow the practical steps outlined in this article to optimize your business listing. From completing your entire GMB profile to verifying your business location, adding up-to-date images, leveraging keywords strategically, and encouraging positive customer reviews, these actions will help you maximize your online presence and attract more local customers. If you're seeking expert assistance in optimizing your local SEO or Google My Business profile, look no further than Saffron Edge. As SEO experts and leaders in SEO lead gen services, we specialize in local SEO for the healthcare industry, along with others. Our team of experienced professionals can serve as your trusted Google My Business manager, ensuring that your business thrives in the competitive digital landscape. Don't miss out on the opportunity to elevate your online presence - contact Saffron Edge today and take your local business to new heights through local business listings. Your success in the digital world awaits. ...
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5 strategies to ace your dental content marketing game
91% of B2B companies and 86% of B2C use content marketing to attract and engage customers. Content marketing is an effective way to reach out to your audience as 70% of people learn about companies through their blogs, posts, or any other forms of online content. So to increase your customer engagement, you must publish content regularly on your website. Your dental content can also help you to upsell your dental practice services. You can take your dental practice a notch higher by implementing effective content marketing strategies. Here are the five strategies to ace your dental content marketing game. Strategy and Goal Development Before rushing towards content creation and publishing, take a step back and strategize. Make a comprehensive list of all the areas you wish to cover or the end goals you intend to achieve with your content. For example, if you are an established dental practitioner, you might want to expand your customer base based on your previous customer testimonials and feedback. If you are just starting your dental practice, then your needs might be different from an established practitioner. Therefore, you need to keep your end goals in focus and then develop strategies accordingly. After you have clearly identified your goals, it’s time to develop strategies. Develop clear strategies that help you achieve your goals. Also, do not get ahead of yourselves and set goals that are next to impossible. This will hamper your content creation strategy, and ultimately you will find yourself disappointed. So, assess your current situation and create goals and strategies accordingly. These goals may not be attainable in one go. So you need to be patient and develop a step-by-step strategy that approaches each goal in a given time frame. Content Creation This is the most important part of your dental content marketing tactics. The content is the cornerstone of your marketing strategy. If your content is not attractive enough, it will not capture the attention of the customers. So, you need to create attractive content with catch titles and interactive structures. Most people online prefer to consume data in a listed or bulleted format. Hence you need to keep such pointers in mind while developing the content structure on your website. Apart from this, your content must also be engaging. It should not be all smoke and no fire. There must be some enriching information in your content. The readers must attain some knowledge or gain some insights after reading your content. This keeps the readers engaged. This engagement further leads to sales conversion. So, it is rightfully claimed by digital marketing gurus, “content is king” You also need to take care of the intervals of your content. The content must be published at regular intervals so that your user base is updated with the information. Also, if any major events or conferences take place regarding your field of study, you must cover that too. This reflects that you are constantly updated in your field and provide fresh and recent information. Content Distribution Producing and publishing content will not attract customers by itself. You would need to strategize your content publishing. Like in the above section, we discussed the content intervals; you need to assess the user response and interaction your content is generating for your dental practice and then decide the intervals of your content. For example, a majority of your users would not be able to read your posts daily or they simply like to engage with your content on a monthly or bi-monthly basis. So plan accordingly to get the best response from your user base. The next important factor in your content distribution strategy is to decide the mediums and platforms you are going to publish your content on. Surely, the first choice of publishing your platforms would be the ones that are wildly popular among the readers, such as WordPress and Medium but you also need to keep looking out for the other platforms. These platforms drive small yet significant traffic to your website. This is the quality traffic, which has a high lead conversion rate. So, content distribution is also crucial for the success of your dental content marketing strategies. Reporting and Analyzing Reporting and analysis is also an essential part of your content marketing strategy. After you have implemented the strategies, you need to measure and track the results too. The analysis must be carried out in a thorough manner. You must focus on the keywords that bring you higher conversions. The areas in which your content is lacking must also be taken into account. Also, this analysis must be done at regular intervals so that you do not lag behind your competitors. The reports must give an in-depth analysis of all your strengths and weaknesses. Directories and Citations After you have developed the content and published it on all the appropriate platforms, you need to create citations for your dental practice. This will help your practice to gain maximum online visibility and your platform will attract more customers. These customers can then engage with your content and your dental practice will gain much-needed exposure. Why should you work with us? Having industry experience of over ten years, Saffron Edge provides the best content marketing services. We help your content to reach the right audience. We implement all the steps mentioned above, starting from the development of goals and strategy to reporting and analysis. We carefully carry out each task with utmost precision and finesse. Our specialists have the skill set to level up your content marketing game. They have the experience and knowledge to implement content marketing strategies and increase your user base effectively. We also have full-service offerings that cover a wide range of services. Also, with our quality content, we help you to build credibility and help you to gain new customers. This also helps you to build customer loyalty. Content Marketing is an efficient way to target new customers and build a good rapport with your existing customer base.Click Here to learn more about content marketing. ...
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