A Complete Guide To Enhance Your SEO Efficacy In 2021
Sep 21, 2021
10 min read
SEO or search engine optimization is the traditional method of acquiring organic traffic on your business website and making possible changes to your online presence so your brand name can become much more visible to the target audience. As per a study , there are 4.66 billion people that have access to internet networks, and approx 1.1 billion people have access to smartphones, which makes sense in investing in online businesses.
Therefore, it is significantly vital for your business to strive to bring your website name on the front end and get more leads when a potential customer is doing a relevant business search. Professional SEO service is an ideal alternative to expedite your business requirements and tap into all the opportunities that may come your way. According to a survey conducted by Gartner in 2021, CMOs across the globe invest 59% of their marketing spend on digital channels like SEO and websites. But why do businesses lay so much emphasis on SEO strategies? Let us get into that.
Google search engine crawlers are designed in such a way that they analyze the relevance of your website, correspond with the keywords from your website and the user’s search query, and then publish your website on higher scales to render utmost relevance. Professional SEO has always functioned as the backbone of a business’s online presence. Today, 60% of marketers claim that inbound elements like Search Engine Optimization, website content, etc., offer the highest quality of leads. According to HubSpot, the leads generated via SEO have a 14.6% close rate.
You can amplify the benefits of SEO by creating a faster and seamless user experience; SEO lets you effectively generate more leads with promising results. The primary reason to acquire professional SEO services is the prominent growth and improvement scope that makes your brand sustainable in the market and well-managed and practical.
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Top Five Reasons To Acquire Expert SEO Services In 2021
Apart from expanding your business reach, professional SEO has quite a few benefits that make your website top the search engine results in no time. And since it is a free marketing method, you wouldn’t mind investing your efforts in it, would you? Let’s discuss why professional SEO servicesare a need of the hour.
To boost your website visibility to attract more customers
To begin with, SEO services help to de-mystify your company's identity in the marketplace by getting your website to the top of search engine result pages (SERPs). Every company with an online presence aims to provide a positive user experience and be visible to its target market. SEO helps your website gain a better ranking naturally by making it more impactful and rich in relevant content. You will be able to get the clicks of your potential consumers and, as a result, become prominent.
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You need to aim for the right customer!
When search engine crawlers access your website's content, they seek keywords and information that may be useful to customers. For example, if your company sells modish furniture, you wouldn't want to target a consumer looking for plumbing services. The key to efficiently generating leads and expanding your reach is to choose a suitable demographic zone. Google, Bing, and other search engine giants make your life easier by fetching the appropriate information from your website at the right moment.
Professional SEO is a cost-effective method
An inexpensive marketing strategy decreases the possibility that your company would blindly invest in high-end advertising and redirect your marketing department's resources to other tasks. If you implement professional SEO services, you won't have to pay anything to get organic traffic to your website. It is an affordable marketing option; most businesses plan to incorporate SEO services compared to pair adverts. In addition, your company will have more time to focus on strategic planning, resource allocation, and other revenue-generating operations.
SEO helps you to build credibility and trust
Seeing your advert on the top of SERPs is one thing that encourages customers to consider your brand as a credible source and business name. SEO services allow you to be in the good books of the search engine giants and market better than the paid adverts because there is little chance that a user would avoid clicking on a top ad but look for organic results. Such tactics increase the brand value and help you win customer’s trust.
It helps you drive better conversion rates
And last but not least, because of professional SEO services, any business can anticipate a good amount of conversions on their website. When you start getting quality traffic from SEO, and that too is free, you tend to upgrade and enhance the state of your website content. Hence, you can build a better connection with the potential customers, and you’d ultimately be hit with many conversions. Since this will affect your return on investment graph, your business will achieve more essential milestones, like customer’s trust, brand reputation, market credibility, etc. Incorporating voice SEO tactics in 2021 can reap better results!
Takeaway
The modern-day audience buys what it sees, and therefore it is suggested to acquire professional SEO services to not only boost your conversions but sustain the cut-throat competitive race. Your business must comprehend the nitty-gritty of search engine optimization strategies to make the most of the organic traffic and shine at the top among all! Companies need to keep up with the latest SEO trends as SEO strategies are evolving quickly. Today, business leaders need to adapt and act fast!
Better SEO can provide a competitive edge to your online business. Ensure to curate relevant, keyword-rich SEO content, keep a check on the technical SEO aspects and analyze the impact of your backlinks. You must also work on SEO factors like website speed, UX, and schema. Aligning your website with the latest SEO trends can significantly affect your website's visibility, engagement, rankings, and conversion rates. You can amplify the benefits of SEO; SEO To maximize your SEO success, you can contact us today!
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A Step-by-step Guide To Create the Right Marketing Automation Strategy
Did you know that businesses that implement marketing automation experience an average of a 20% increase in sales opportunities? A successful marketing automation strategy requires careful planning, optimization, implementation, optimization, and data analysis. This blog will explore the key steps to creating the right strategy for your business. Let’s get to the practical tips and step-by-step guide to help you create a successful marketing automation strategy. What is a marketing automation strategy? A marketing automation strategy leverages software to automate repetitive marketing tasks, streamline marketing processes, and optimize campaigns. This approach allows businesses to deliver personalized content to customers at each journey stage, enhancing efficiency, revenue, and customer loyalty. It also increases efficiency, customer engagement, lead generation, and ROI. Implementing a cohesive marketing automation strategy is crucial for analyzing analytics, addressing challenges, and effectively leveraging marketing automation tools. Overall, a marketing automation strategy helps businesses to scale their marketing efforts and improve outcomes while reducing manual effort and errors. Business impact of an effective marketing automation strategy An effective marketing automation strategy has the potential to significantly transform a business's approach to customer engagement and lead generation, especially within the SaaS industry. Leveraging marketing automation tools and technologies can help companies streamline their marketing processes, enhance efficiency, and drive revenue growth with better marketing automation services . Here are five key points highlighting the business impact of an effective marketing automation strategy in the B2B SaaS industry:. Enhanced Lead Nurturing: Marketing automation enables businesses to engage with leads at various sales funnel stages. Optimized Resource Utilization: By automating repetitive marketing tasks such as email campaigns, social media scheduling, and lead scoring, companies can save valuable time and allocate their resources more efficiently. Improved Customer Segmentation: Marketing automation software allows businesses to segment their audience based on various criteria such as demographics, behavior, or purchase history. Heightened Personalization: Personalization fosters a deeper connection with customers. Businesses can deliver highly personalized content to their customers based on their preferences, behavior, and stages in the buyer's journey. Increased ROI: By automating marketing processes, businesses can achieve higher efficiency, reduce manual errors, and optimize their marketing campaigns. In conclusion, an effective marketing automation strategy holds immense potential for businesses in the SaaS industry. By embracing marketing automation, businesses can position themselves as industry leaders and drive significant growth in the competitive B2B SaaS market. Let’s break through your revenue hurdles We find your primary growth blockers, build expert-led strategies, and provide custom data-driven solutions to help you hit your revenue goals. Set up a 1:1 strategy call Step-by-step guide to creating a successful marketing automation strategy This step-by-step guide will help you create an effective strategy and leverage marketing automation services to streamline your marketing operations, improve customer engagement, and drive higher conversions. Step 1: Define goals & objectives to identify the target audience Begin by defining clear goals for your marketing automation strategy that align with your overall business objectives and marketing efforts. If you aim to increase lead generation, improve customer retention, or boost sales, specific, measurable, achievable, relevant, and time-bound (SMART) goals provide a solid foundation for your strategy. Identifying your is equally important. Conduct market research and analyze customer data to understand your audience’s demographics, behaviors, preferences, and pain points. This data-driven approach ensures your campaigns are targeted and resonate with your audience, driving higher engagement and conversion rates. Step 2: Choose the right marketing automation software Selecting the right marketing automation platform for lead generation is crucial to achieving your goals. Consider features, functionality, integration capabilities, ease of use, and cost. 10 most popular marketing automation platforms include: HubSpot: Known for its robust CRM and marketing automation capabilities, Hubspot offers tools for email marketing, social media management, and lead nurturing. Adobe Marketo Engage: Ideal for large enterprises, Marketo offers advanced features for email marketing, customer segmentation, and analytics. Salesforce Marketing Cloud: Provides comprehensive solutions for email marketing, social media advertising, and customer journey mapping. Enterprises majorly use Salesforce . Oracle Eloqua: Oracle focuses on lead management, marketing analytics, and multichannel campaign management. ActiveCampaign: This tool offers a user-friendly interface with features for email marketing, marketing automation, and CRM. ActiveCampaign is great for customization and user journey mapping. Keap (formerly Infusionsoft): Designed for small businesses, Keap offers email marketing, CRM, and sales automation tools. GetResponse: Known for its email marketing , landing pages, and webinar solutions. Customer.io: Messaging automation and customer segmentation are the major focus of Customer.io . Dynamics 365 Marketing: Integrated with Microsoft’s ecosystem, Dynamics 365 offers tools for email marketing, lead nurturing, and event management. Act-On: Providing comprehensive marketing automation solutions for email marketing, lead management, and analytics, Act-on is a great tool for automating marketing activities. . These platforms are essential for creating and optimizing marketing campaigns. Step 3: Map out your customer journey Creating a customer journey map is essential for understanding all customer interactions and touchpoints with your brand. This visual representation helps you identify opportunities to deliver personalized, omnichannel experiences, build trust and loyalty, and foster strong customer relationships. Key stages in a typical customer journey include: Awareness: When customers first become aware of your brand or product. Consideration: When customers are evaluating different options and considering a purchase. Decision: When customers decide to purchase your product or service. Retention: When efforts are made to retain customers and encourage repeat purchases. Advocacy: When satisfied customers become advocates and refer others to your brand. Use marketing automation to engage customers with welcome emails, personalized product recommendations, and surveys while tracking attribution for optimized strategy. Step 4: Deliver personalized content Personalization is key to effective marketing automation. Use customer data to segment your audience and deliver personalized content that resonates with each segment. Marketing automation tools can analyze data to enhance customer profiles and generate dynamic content, ensuring relevance and engagement at each customer journey stage. Types of personalized content include: Email Marketing: With email marketing automation , send personalized emails based on customer behavior, preferences, and purchase history. Dynamic Website Content: Display different content on your website based on the visitor’s profile and behavior. Social Media Advertising: Target specific audience segments with tailored paid ads . Product Recommendations: Suggest products based on past purchases and browsing behavior. This collaboration between sales and marketing teams bridges the gap, optimizing campaign expenditures and accelerating the generation of marketing-qualified leads. Step 5: Set up automated workflows Implementing automated workflows is essential for delivering timely, targeted messages and ensuring quality leads are passed to the sales team. Common workflows include: Customer Onboarding: Welcome new customers with a series of emails that introduce your brand and products. Abandoned Cart Reminders: Send reminders to customers who have added items to their cart but haven’t completed the purchase. Lead Nurturing: Engage leads with educational and promotional emails to move them through the sales funnel. Upsell and Cross-Sell Campaigns: Suggest additional products or services based on previous purchases. Win-Back Campaigns: Re-engage inactive customers with special offers or incentives. Each workflow should be designed to achieve specific objectives and provide value to the customer at each stage of their journey. Step 6: Measure and analyze campaign results Continuous measurement and analysis of your campaigns are crucial for optimizing your marketing and automation strategies. Use analytics tools to track key metrics such as: Open Rates: The percentage of recipients who open your emails. Click-Through Rates (CTR): The percentage of recipients clicking links within your emails. Conversion Rates: The percentage of recipients who take the desired action, such as purchasing or filling out a form. Bounce Rates: The percentage of emails that couldn’t be delivered to the recipient’s inbox. Unsubscribe Rates: The percentage of recipients who opt out of your email list. Return on Investment (ROI): The overall profitability of your marketing automation campaigns. Use these insights to identify what’s working and what isn’t and make data-driven decisions to improve your strategy. Turn website into high paying customers We drive business growth by optimizing every inbound channel to attract and convert high-quality clients for you Set up a 1:1 strategy call Challenges of Marketing Automation While marketing automation offers numerous benefits, it also comes with challenges, including: Maintaining Data Quality: Ensure your customer data is accurate, complete, and up-to-date to avoid sending irrelevant or duplicate messages. Integrating with Other Software: Seamless integration with your existing CRM, CMS, and other tools is essential for effective automation. Balancing Automation and Human Touch: While automation can handle repetitive tasks, it’s important to maintain a human touch in your interactions to build genuine relationships with customers. Avoiding Over-Communication: Be mindful of the frequency and volume of your communications to avoid overwhelming your customers and causing them to unsubscribe. Segmenting Your Audience Appropriately: Proper segmentation is key to delivering relevant content and achieving better engagement and conversion rates. Conclusion By addressing these challenges and continuously optimizing your strategy, you can leverage marketing automation to its full potential and drive sustainable business growth. Implementing effective marketing automation strategies can help drive revenue growth, improve customer loyalty, and nurture customers throughout the sales journey. ...
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New LinkedIn Algorithm for Your Brand Success
LinkedIn has solidified its position as the go-to platform for professionals and businesses alike. While traditionally considered a business-centric network, LinkedIn's essence as a possible avenue for social media marketing and networking cannot be overlooked. What works for Linkedin today is not just personal connections but also other influencers sharing their insights through relevant content. with relevant keywords. Similar to its counterparts, Linkedin heavily relies on a sophisticated algorithm to determine which content reaches its users' feeds. So it's important to know how does Linkedin algorithm work. Understanding the inner workings of this algorithm has become paramount for individuals and brands aiming to maximize their visibility and engagement on the platform with relevant content. With the arrival of 2023, Linkedin has introduced an updated algorithm, promising to revolutionize the way content is distributed to its vast user base. This algorithmic shift holds tremendous potential for marketers, enabling them to fine-tune their Linkedin strategies and amplify their brand presence. To unlock the true power of this new algorithm and ensure that your Linkedin posts reach the right audience, it is crucial to grasp the underlying factors driving its decision-making process. In this comprehensive guide, we delve into the intricacies of the 2023 Linkedin algorithm. We will equip you with the knowledge and insights necessary to employ this algorithm to your advantage by dissecting its key components and shedding light on the crucial factors shaping its operation. Join us as we unravel the secrets behind LinkedIn's magic formula, empowering you to navigate the ever-changing landscape of Linkedin marketing with confidence and finesse. Let's explore! What is the Linkedin algorithm? The Linkedin algorithm employs a sophisticated set of criteria to determine the visibility of posts on the platform, catering to a tech-savvy audience. With over 810 million members and growing, LinkedIn's algorithm faces the monumental task of analyzing billions of posts daily. Its primary objective is to curate a captivating newsfeed personalized to each user's preferences and interests. Let's take a moment to appreciate the hard work of those Linkedin robots—maybe we can even consider sending them some virtual flowers as a token of gratitude! LinkedIn's focus goes beyond mundane networking; it aims to create an engaging environment that resonates with the tech community. It's like attending a lively party where you casually carry your resume in case someone wants to take a peek! How Does It Work Knowing how to optimize your content to align with the Linkedin algorithm can greatly benefit your visibility, but failure to do so may result in your content languishing in Linkedin purgatory. Read on further to uncover the inner workings of the Linkedin algorithm to take some notes! 1. Content Classification The algorithm employs a multitude of factors to determine the relevance of your post to your audience. It classifies posts into three categories: spam, low-quality, or high-quality. Spam: To avoid being flagged as spam, steer clear of poor grammar and excessive links. Posting too frequently (more than every three hours) or tagging an excessive number of people (more than five) can also trigger spam detection. Additionally, be cautious of using hashtags like #comment, #like, or #follow, as they may raise red flags. Low-quality: While not classified as spam, these posts fail to adhere to content best practices. If your post lacks engagement, the algorithm may deem it as low-quality content. High-quality: These are posts that align with LinkedIn's content recommendations. They exhibit the following characteristics: Readability: Ensure your post is easy to comprehend, employing clear and concise language. Encourages engagement: Pose a question to prompt responses from your audience. Hashtag usage: Limit the use of hashtags to three or fewer in order to maintain post quality. Strong keywords: Incorporate relevant and impactful keywords that resonate with your target audience. Tagging strategy: Tag individuals who are likely to provide genuine responses, avoiding spamming tactics. And remember, no spamming! Outbound links: Consider placing outbound links in the comment section rather than the post itself. You can enhance your content's chances of being classified as high-quality by the Linkedin algorithm if you simply adhere to these guidelines. 2. Linkedin and its Test for Your Post Linkedin subjects your post to a crucial test of engagement. Once the algorithm confirms that your post isn't spam, it initially showcases it to a select group of your followers. If your post garners significant engagement in the form of likes, comments, and shares right from the start, Linkedin recognizes its appeal and expands its reach to a broader audience. This is why some individuals are tempted to join Linkedin pods, seeking to amplify early engagement. However, if there's little to no response during this stage, or if your audience flags your post as spam or chooses to hide it from their feeds, Linkedin will not further promote it. This pivotal testing phase occurs within the first hour after sharing your post, making it a crucial make-or-break moment. Maximize the potential of this time test by following these strategies: Optimal Timing: Post when you know your followers are active on LinkedIn. Utilize Linkedin analytics or tools to determine the best times for engagement. Engage with Comments: Respond promptly and thoughtfully to any comments or questions on your post, fostering a sense of interaction and community. Spark Engagement: Encourage interaction by posing questions or providing prompts that entice your audience to participate in discussions. Consistent Posting: Maintain a consistent posting schedule, allowing your dedicated followers to anticipate and engage with your new content. Active Networking: Engage with other posts on LinkedIn, increasing your visibility and potentially inspiring others to explore your latest content. With the implementation of these tactics during the crucial first hour, you can optimize your post's chances of capturing attention, driving engagement, and ultimately expanding its reach within the tech community on LinkedIn. 3. LinkedIn’s Rules for Engagement Once your post starts generating engagement, the powerful Linkedin algorithm will begin expanding its reach to a wider audience. The selection of Linkedin users who get to see your post depends on three key ranking signals: Connection Strength: The algorithm prioritizes Linkedin users who are closely connected to you, such as colleagues, current or past work associates, and individuals you've interacted with previously. Topic Relevance: Linkedin determines a user's interests based on the groups, pages, hashtags, and people they follow. If your post mentions topics or companies that align with a user's interests, it increases the likelihood of them seeing your content. According to LinkedIn's Engineering blog, the algorithm also considers additional factors like the language used in the post and the companies, people, and topics mentioned. Probability of Engagement: This signal is measured in two ways. Firstly, it evaluates the likelihood of a user engaging with your post based on their previous behavior and their engagement history with your previous posts. Secondly, it takes into account the overall engagement generated by the post itself. If your post becomes a hot topic, sparking conversations and attracting significant engagement, more users content are likely to join the discussion. Tips To Ace Your Linkedin Marketing Strategy To effectively navigate the algorithm and make the best of your Linkedin Marketing strategy, content creators in the tech space should focus on relevance and employ various strategies. We have also created a Linkedin Content Calendar Template to make life easier for you and your team. Other than that, here's what you can do! Know Your Audience To effectively engage your audience on LinkedIn, it's crucial to deeply understand who they are and what interests them. Conduct thorough audience research by leveraging analytics and insights from other platforms. Identify their demographics, preferences, interests, and pain points. Use this knowledge to tailor your content and messaging to resonate with their needs and interests on LinkedIn. Creating content that addresses their specific challenges or provides valuable insights can establish a strong connection and drive engagement. Utilise Engaging Formats: Visual content is highly effective in capturing attention and generating engagement on LinkedIn. Posts with images tend to receive more comments compared to text-only posts, while videos often generate five times more engagement. Emply these engaging formats to enhance the impact of your content. Incorporate visually appealing images, videos, or even animations that align with your messaging and make your posts stand out in the feed. Compelling visuals can pique curiosity, encourage interaction, and drive higher engagement levels with your audience. Optimal Posting Times: Timing plays a crucial role in maximizing engagement on LinkedIn. While the general consensus suggests that Tuesdays and Wednesdays at 9 a.m. are optimal posting times, analyzing LinkedIn-specific analytics and audience behavior is essential to determine the best times for your specific audience. Employ Linkedin analytics tools or platforms like Hootsuite Analytics to gain insights into when your followers are most active. Posting your content when your audience is online and ready to engage can definitely help you increase the visibility and reach of your posts, driving higher engagement levels. Promote and Tag: To expand the reach of your posts and increase visibility, it's important to use promotion and strategic tagging. Tag relevant companies, influencers, or individuals in your posts to attract their attention and encourage them to engage with your content. Utilize strategic keywords related to your industry or niche to optimize the discoverability of your posts. Additionally, incorporating relevant hashtags can help your posts appear in relevant topic feeds and reach a broader audience. Consider creating and promoting branded hashtags that are unique to your brand, as this can foster a sense of community and increase visibility among your target audience. Encourage Engagement: LinkedIn's algorithm rewards engagement, particularly posts that spark conversations and discussions. One of the most effective ways to encourage engagement is by posing questions to your audience. Ask thought-provoking questions related to your industry, trends, or challenges. This not only prompts your audience to share their opinions and insights but also positions your brand as a thought leader and creates opportunities for learning more about your audience's interests. Importantly, actively participate in the discussions, respond to comments, and foster meaningful dialogues to strengthen the engagement further. Craft Original, Engaging Content: Original content tends to perform better and elicit more engagement than shared content. While repurposing content or incorporating user-generated content can be valuable, try to find ways to add your own commentary or value to make it unique. Reframe the content, provide your analysis, or share your personal insights. This not only sets your posts apart but also encourages your audience to engage with your perspective and join the conversation. Additionally, consider incorporating conversation-provoking questions in your posts to stimulate discussions and further engage your audience. Build a Strategic Network: Building a healthy and active network is crucial for currying favor from the Linkedin algorithm. Ensure your personal profile and company page are complete, updated, and optimized for visibility. Building connections relevant to your industry or those you think would be interested in seeing updates from you is the key to beat Linkedin algorithm. Encourage your employees to showcase their affiliation with your company on their profiles and use your corporate hashtag. Actively follow others and attract followers who are genuinely interested in your content. Participate in relevant Linkedin Groups or even create your own to foster engagement and expand your network. Embrace New Formats: Linkedin often gives a boost to new features and formats as they are introduced. Be an early adopter and experiment with these new formats. Whether it's Linkedin Live, Linkedin Articles, Linkedin Slides, or any other emerging format, embrace them to stand out and gain an advantage within the algorithm. Even if some features do not last, being an early adopter can provide an edge in terms of visibility and engagement. Genuine Engagement, Not Begging: While engagement is important, explicitly asking or encouraging the community to boost your reach by liking, reacting, or commenting on your Linkedin post and articles in a spam-like manner is discouraged by LinkedIn. The algorithm actively reduces the reach of such posts. Instead, focus on delivering reliable, credible, and authentic content that sparks genuine engagement. Foster meaningful conversations, respond to comments, and create value for your audience. Building authentic relationships and fostering genuine engagement can help establish trust and credibility with your audience while gaining favor with the algorithm. In Conclusion The world of social media marketing is a tough one to navigate, but understanding and leveraging the algorithm can be a key to unlocking the full potential of your content. As you navigate the Linkedin algorithm, Saffron Edge is here to help you make the most of this dynamic platform. Reach out to us today to explore how our expertise in digital marketing can propel your Linkedin presence to new heights. Let's unlock the power of Linkedin together! ...
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How to Break The Ice by Promoting Content Through LinkedIn
Beyond all doubts, LinkedIn has emerged as the top professional social platform over the years. With more than 364 million members in over 200 countries and territories, LinkedIn is eventually evolving to be an excellent breeding spot for all business houses to grow their contacts. With LinkedIn, you have a strategic advantage because most of the users are professionals, and so you get a fairly relevant estimate about who your target audience is. Along with that, there are fewer chances of forged- identities, so you are more likely to get a quality audience to your LinkedIn page. Analyzing your LinkedIn page on a regular basis will help you recognize the areas of improvement, and that is how you can formulate the actions required to promote your page (and business) towards a better traffic volume. When your business community page is optimized, you will be able to offer a better engagement with your visitors. That will bring more opportunities to draw valuable traffic and will help you establish trust between your targeted audience. Why Should a Content Marketer Care About LinkedIn? One of every three businesses on Earth is placed on LinkedIn. Individuals like to interact with organizations (and people associated with it) and emphasize on exchanging information and ideas with each other. And these interactions are not merely for fun or recreational joy. Time invested on LinkedIn can bring your business considerable growth. Since all the users have an aspirational mindset here, your timed and well-placed contents, advertising, job posts, etc. reach to sincere minds. LinkedIn's users are great receptors of anything that can benefit their professional growth and help them become more successful. A research shows that more than half of the customers are more likely to buy a product from the company they interact on LinkedIn. You can exploit this opportunity to cultivate your brand worth all over the world. Generating leads and driving traffic from this overcrowded platform can become a child play for you, provided you place your cards at the right time. As a B2B marketer, you can utilize LinkedIn to distribute your content to the most sincere audience worldwide. And not just that, your content distribution can drive traffic to your sites (and blogs) to a great extent. Data reveals that more than 90% of online traffic is driven by Facebook, Twitter and LinkedIn, the last contributing more than 50% of total share. According to Investis IQ Audience Insight Report , LinkedIn directs 64% of visits from all social media sites. Convert Your Leads on LinkedIn Whether you are a real estate firm or some hardware-retail company, you will need a social forum that can fuel your marketing endeavors and thus trigger the sales conversion process. Channelize your efforts here on LinkedIn and you will see a seamless inflow of online audience engagement that will build your credentials and create an unbeatable brand value in the market. Define Your Target Make a precise estimation of your customers’ behavior and preferences by using a proper web analytics tool. LinkedIn sponsored updates are also useful here since they provide you with much basic information such as age, location, gender, etc. Additionally, you can consider targeting on the basis of Job titles, industries (company name, size, etc. ), skills and schooling data and many more such classifications. Analyze the buyer persona to understand the user’s pain points and develop contents that address those areas with a substantial attempt to resolve the issues. The content should be short, to-the-point and should add value to the reader’s time. You can also consider writing completely customer-centric posts so that the reader can identify his interests and issues on a deeper level. Publish The Revised Drafts Once your contents are developed, you need to be careful in publishing them. The content should not just be fresh and informative, it should also add value to the reader. Make wise estimation about the context and relevance of your posts. If the market is saturated with unemployed workforce, you can post job offerings or tips and guidelines about how to get the most bankable employment opportunity. Conversely, when you have to launch your product, you can promote it on LinkedIn, in professional conducts and context. According to LinkedIn’s official reports, 20% of followers are typically reached with one status update. So, on a rough scale, you can consider posting some 20 updates per month. That way, you can expect to maximize your post’s reach to around 60% of your unique audience every month. Content publication empowers you to drive more leads and traffic to your website. With LinkedIn, it is more essential because your audience is more career/business oriented, and thus can become a valuable lead for your business. You have the moment to distribute your contents and push it via social sharing and providing backlinks to draw more user attention to your desired websites. When you are in the distribution phase on LInkedIn, you might also like to cultivate the user-engagement by replying and commenting on their response or taking proactive action to encourage their involvement. ...
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