A Guide to SEO for DUI Attorneys

Gone are the days when the success of a brand used to depend on its products or services. Today, a satisfying personalized user experience is the first thing a customer looks for. The market has become a fierce battlefield where every business strives to acquire maximum customers. And when the battle is about customer experience, Artificial Intelligence (AI) is the weapon that can offer you a competitive edge over others. Today, AI development is on an entirely next level. Almost all the companies are exploring and leveraging the benefits of this technology in their DTC businesses to enhance the customer experience. According to a Semrush report, 86% of the CEOs believe artificial intelligence was the mainstream technology in their offices in 2021. Moreover, according to Gartner, the global AI software market can reach $62 billion by 2022. So, if you also want to know how to use AI for improving customer experience and acquiring new customers, this blog is for you. How Does AI Help in Improving Customer Experience? Source: Freepik Some people believe that AI is the replacement for human beings. However, it isn't true. In fact, it acts as a driving force that increases efficiency and expedites customer service processes. Moreover, AI can integrate with other technologies, such as machine learning and deep learning, that help automate basic customer interactions. A healthy customer interaction leads to a satisfying customer experience, which, in turn, increases customer acquisition. For example, today, most websites and mobile applications are powered by conversational chatbots that resolve your basic queries using AI commands. Moreover, you might have also observed product recommendations on eCommerce sites based on your past shopping behavior data. All these AI features help in enhancing customer engagement and customer retention rates. Below are a few ways through which you can improve the customer service experience with AI: Chatbot-based Customer Service Support As your business grows, the load on the customer service team also increases. They receive a plethora of queries from a massive amount of customers regularly. On top of that, your customers also expect to have the resolution time as low as possible. It makes customer service very hectic and challenging for the support team. However, with the introduction of AI chatbots, customers can get prompt solutions to their issues with high-speed responses in real-time. In fact, as per the statistics, nearly one in four organizations that deal with customer service are presently using AI-powered virtual assistants and chatbots. 24/7 Customer Support to the Consumers Issues can pop up anytime, especially with the consumers. They expect that the brands must be available at all times for their rescue. However, being open day and night is challenging, specifically when you have a small customer support team. In such situations, automated customer service can prove to be your helping hand. It makes sure to offer on-demand support to the customers and answers their queries as soon as they pop up. Even if the automated systems could not resolve their issues, the auto-generated responses would assure them that their voices would be heard. Customized and Proactive Customer Service The best thing about AI for eCommerce and other DTC businesses is that it can efficiently gather a massive amount of appropriate customers' data. Analyzing this data, you can recommend products and services to the customers based on their browsing history and preferences. In addition, AI can also help create specific customer personas to focus on individual shoppers' buying patterns and deliver them the most personalized experience. As per Semrush research, 71% of marketers consider AI a suitable tool for a customized experience, making customers feel that every product and service suggested to them is custom-made for them only. A Perfect Decision-Making Tool for Customers You might be surprised to know that around 27% of the customers believe that AI can offer equal or better customer support services than human beings. Since most customers use their devices to interact with the brands, it becomes crucial to employ AI-powered virtual assistants to act as personalized touchpoints throughout their purchasing journey. These automated assistants can gather valuable details regarding the customers' queries and suggest the best option to ease their decision-making process. In this way, the customer satisfaction level increases, and the support team becomes free to perform other priority tasks. How Can AI Help DTC Brands in Retaining Existing Customers and Acquiring New Ones? Today, it does not matter what industry you operate in; one of the most crucial things that can make or break your brand is customer retention and acquisition. As already mentioned, customer experience is the key to getting a hold of your employees, and AI is certainly an apt way to achieve that. In fact, 40% of business owners believe that their biggest motivation to equip AI into their systems is customer experience. Here are some ways through which AI can help you with customer retention and acquisition: Finding and Filling the Gaps in the Content Marketing Strategy "Content is King!" You might have read or heard this somewhere, and to state the fact, it is true. In business operations, you must always focus on what content you are delivering to your customers. It would be best if you asked yourself the following questions: Is the content relevant to your target audience? How does the content help your customers? Does the content delivered by you help in lead generation, growth or productivity? Addressing these questions is essential for any business. You must know what content you should develop for your targeted customers. By using AI algorithms, you can figure out the gaps in your content and fix the issues to improve the performance of your marketing campaigns. Moreover, if you are into eCommerce or retail, AI can help you determine the demands and expectations of your customers, based on which you can create the relevant content to attract them. Pre-qualifying the Leads Since you have fixed your content strategies, you might receive heavy traffic over your website. However, not every visitor that comes to your web portal will turn into potential customers, and if this happens frequently, it might be possible that you are getting low-quality leads. It could happen due to: Targeting the wrong consumers Using inappropriate content strategies Inclusion of ineffective CTA Marketing on the incorrect social media platforms That's why 80% of new leads never transform into product sales. However, with the right AI tools, you can get the relevant data to know more about the interests and expectations of your target audience. It will help your sales department pick a specific lead generation strategy that includes pursuing, finding, and qualifying the leads that need to be followed up. Providing Customized Recommendations It might surprise you that many customers prioritize a personalized experience over privacy, as stated in a report by Harvard Business Review. In fact, the businesses that deliver customized recommendations based on customer data experience a 10% boost in their sales over the ones that don't. AI-based systems are so advanced that they analyze individual consumer data and filter the best-suited products and services for each of them as per their interests and preferences. In this way, businesses can easily target potential audiences and effectively acquire new customers on a large scale. Surging Repurchases with Predictive Analytics Predictive analytics is one of the state-of-the-art approaches that several businesses use for customer engagement and retention. In this process, the system analyzes the historical data with the help of AI, machine learning, data mining, and many other techniques. With predictive analytics, you can forecast trends, develop insights, and predict the customers' behavior based on historical data. One of the most significant benefits of predictive analytics is that it gives all the customers' information (from the data they had provided) related to their purchase history. Using AI, businesses can identify the products purchased frequently in the past and make the customer repurchase them. More purchases will deliver a positive experience and feedback for your business, which can ultimately lead to more new shoppers on your portal. Wrapping Up AI and machine learning no longer belong to the 'newest' technologies as many companies have already understood their benefits and are leveraging their features to gain success. Not only do AI tools help in customer engagement and acquisition, but they are also helpful in brand awareness and improving the customers' overall experience with one's brand. From lead generation to content personalization, AI has proved to be a perfect fit. Therefore, don't let yourself be pushed behind in the competition. Consult a skillful and experienced digital marketing agency with high proficiency in AI to retain the existing customers and acquire new ones. ...

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Your business website is like an old-school brochure of your business that is up and running 24*7. Do you want your brochures to be sub-par and drive customers away? The answer will most probably a no. So, why take the risk with your website? Not having a fully optimized website can have a detrimental impact on your business which can cripple your business to a point of no return. From just being a single website in 1991 to reaching the 2 billion mark in 2016, there are still a lot of active websites out there that are just painful to look at and are studded with keyword laden content that doesn’t make any sense to users. That needs to change! In this technologically advanced world where an online business can not survive without having an effective digital media strategy, having a website that allures users and perfectly aligns with your marketing efforts becomes all the more important. A good website and a good digital marketing strategy goes hand in hand You can not just ignore one and focus on the other and expect results, you will have to work on both to make your efforts worthwhile. If you are facing trouble in making conversions, despite of having a stellar digital marketing strategy in place, chances are that there is something wrong with your website. It can be the content, the visuals (or complete lack of it), it’s speed or anything else that is creating friction with your audience and is driving them away. Apparently, there are a lot of website elements that can be hampering conversions on your website. Figuring out what’s wrong with your website is what you’ll have to do to get up to speed with making conversions, sales and some money for your business and we’re here to help you with just that. What follows is a set of website elements for you to focus and optimize that can be the main cause of low or no conversions on your website. Let’s go through them one by one and I will explain to you why optimizing your website for them is so important for convincing visitors - Lack of proper visuals Depending on just plain text to make conversions for your business works no more. The human mind is 5x more likely to remember an image than text. According to a study by John Medina. adding visuals increases the chances of a reader retaining a piece of information by 55%. And marketing is all about making it stick. Moreover, if users are not convinced with the overall looks, color scheme, layout style, fonts or any other design element of your website, most likely they’ll leave. So, make sure you put a lot of thought behind each design element of your website. Irrelevant content Having content that doesn’t resonate with your target audience is the most common reason websites fail to convert. Many website owners indulge in uploading spammy keyword-stuffed content on their websites that doesn’t go well with users. Also, uploading content that provides little to no value to readers is a sure red flag. Don’t upload content just for the sake of uploading content. Understand your audience and their needs first and then create content that caters to those exact needs for maximum conversions. After the recent developments in Google’s search engine algorithms, the main factors it uses to assess the content on your website depends on the basis of the value it provides to users and the sheer quality of it. Writing content for search engines is not a thing anymore, so it’s about time that website owners start focusing on writing content for their users rather than trying to game the system. Site’s loading time According to a study, more than 40% of users abandon a website if it takes more than 3 seconds to load. If your website loads in the same amount of time, congrats to your competitors. Waiting for a site to load is a pure source of frustration. You’ll start losing website visitors even before they have a glimpse of your beautiful website. And there is little to no assurance that they will ever return back. So, it’s better to speed up your website in every way possible to provide a seamless experience to your users and boost conversions. Having too much code, extra plug-ins and heavy images on your website are some common reasons to have a slow loading website. Check them first if you are looking to increase the loading speed of your website. Site’s responsiveness Everything is going mobile, even Google. The use of mobile has skyrocketed in the past few years, so much that mobile users have surpassed desktop users for the first time in history. So, keeping that in mind, if your website doesn’t cater to mobile users, you are ignoring more than 50% of your website traffic. Optimizing your website for mobile has some serious search engine benefits as well. See how you can optimize your website for mobile users here. Cluttered website Not leaving some white space in your web pages in order to place more content on it does you more harm than good. It’s not easy to make sense out of the content or images when there’s not ample (or the required amount) spacing around it, making it look more like a clutter. Keep your audience’s readability in mind and try to give as much breathing space to the content on your website as possible so that they can serve its purpose easily, and that is to be read by your website visitors. Navigational issues When a user comes to your website, he expects to see content that he cares about first. The navigational steps the user has to take to consume relevant content on your website should not be more than 1-2 clicks and must be straightforward and intuitive. Don’t let your users spend a lot of their time in figuring out how to reach the most important pages on your website, keep the frustration levels at a bare minimum by making it easier for them to consume what they want on your website. A beautiful website won’t help you if it takes users 50 clicks to reach your service pages, they will be gone before reaching the 4th click. SEO structure Optimizing your website for SEO is as important as optimizing your website for your audience. Search engines are usually the most prominent players that send traffic to a website so optimizing your website for them shouldn’t be an option, it should be a priority. Incorporate some high search volume, low competition keywords in your content, optimize the meta descriptions and title tags, add schema markup and build some backlinks from your website to get some extra traffic from Google and gain some more conversions. But remember to optimize all the content and other elements of your website for your audience first, search engines come later. ...

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Uncertain events that take place in the world tend to disrupt the old and traditional ways of marketing that exist in the digital world. Due to this marketers have to go back to their vision board to re-evaluate and redesign their brand promotion strategy. A pandemic like COVID-19 led to a complete transformation in consumer behavior that had a huge impact on online brand promotion strategies that existed in 2020, especially in the phase of global lockdown where almost the whole population was locked in inside their homes. Therefore, a large chunk of customers turned their hopes towards online eCommerce shopping. On one side, businesses in 2020 were seen to come across several unexpected challenges due to the COVID outbreak like a drastic change in buying preferences of customers, loss in market share, and delivery restrictions. But on the brighter side, several businesses were found to tackle the situation as they were able to add value to the lives of their customers. According to a survey performed by Deloitte, 79% of the sample population recalled events wherein the brands took positive initiatives to enhance the lives of the customers during the outbreak. It’s 2021, the dependence of the audiences on online buying has increased manifold and therefore the importance of online brand promotion has aggressively increased. But Online brand promoting has changed significantly from the year 2020 to the year 2021. We know that online promotion methods are a very crucial element in marketing and it’s as important as any other aspect of a business. There are multiple ways through which we can promote a brand, especially when we have a massive pool of audience that is hungry for more products and services over the internet. Digital ad spending is increasing at a furious rate, especially in 2021. As per the estimations, an average person who scrolls and spends most of his/her time over the internet encounters 6,000 to 10,000 ads every day! With the present technological advancements, you can now reach out to a huge portion of the audience and get instant attention using techniques like social media marketing. But here’s the catch, COVID-19 has also affected the way a brand uses to narrate their product’s pitch. Now they need to have a different set of online promotion techniques. We have listed the top 9 trends that you must follow in 2021 to strengthen your brand promotion strategy. 1. Optimize Online Promotion Techniques With Google’s Latest Update Did you know that 85% of the total revenue of Google comes from its ad platform? Google ads have seen immense growth in their popularity. Last year, in 2020, Google boasted 160 billion+ monthly searches! Google ads have brought great opportunities for marketers and are one of the most effective online promotion methods for brands and businesses, Google’s Pay-per-click advertising allows you to gain quick exposure in the crowded digital world. For 2021, Google has announced several new updates that look very promising. Artificial Intelligence & Google Ads – Artificial intelligence (AI) within Google Ads are becoming more advanced and dynamic such that it’ll allow digital marketers to scoop out the maximum returns that’ll boost their ROI like never before. It’ll have more accuracy in targeting audiences and will drive customers with the highest purchase intent.AI-based automation mechanisms will allow marketers to predict conversions and Click-through rates that’ll enable marketers to create ad strategies that’ll have the best impact. Keep an eye on Google Smart Bidding which is developed by Google to help marketers in making automated bidding tactics so that they can fetch the maximum results. Search Ads (RSAs) – Responsive search ads (RSAs) are introduced by Google to dramatically reduce the manual efforts that a marketer had to make to create optimized CTAs, ad copies, and headers. Under RSAs, these ad elements will get optimized automatically on the basis of audience search. You just have to provide the content. Google Video Ads – After Google, YouTube holds the second position for the world’s second-largest search engine. In the USA, YouTube holds a market reach of 90 percent. YouTube has taken a huge leap in terms of engagement due to which it can fetch more ad impressions.With skippable, bumper, non-skippable, out-stream, Ad sequence ads, YouTube has also introduced Bumper machine ads which will show 6 bumper ads clubbed together in one go rather than showing 30 second long single ads. Google video ads will remain one of the highest converting ads when it comes to successful online brand promoting tactics. 2. Social Media Marketing Will Rule 2021 Social Media advertising has kept social media platforms alive because it provides them the kind of financial resources they need to operate smoothly. So what is a brand promotion on a social media platform? It’s the use of a particular social networking website that has a large user base that is used to target the ideal audience of a brand. Social media marketing is great when it comes to igniting more brand visibility and brand awareness. Many people may simply skip the ads, but they get to know about your brand at least which boosts your brand awareness. Nowadays you have several platforms that are used for paid advertisements such as LinkedIn ads, Facebook ads, Twitter ads, Instagram ads, Snapchat ads, TikTok ads, and more. Online audiences have become used to the idea of viewing ads on their feed. Paid social media ads can help you to drive tons of traffic to your website, you don’t believe it? At Saffron Edge, we helped our clients in boosting their website traffic instantly by 280% using our social media PPC Campaigns along with our SEO tactics. Our aggressive Social Media marketing helped our clients in boosting their brand’s online visibility which helped them in booking more clients for their repairing service business. Facebook lead ads are a great way to generate new leads from Facebook and convert them into your customers, it has made the process of Lead generation easier. The Cost Per Acquisition on Facebook was found to be much lesser than the CPCs of Google Ads. In 2021, the demand for Social Media Marketing Services will grow exponentially. 3. Ad Optimizations Based On Voice Search Did you know almost 50% of online users are currently using voice search to find relevant products over the internet? Not just that, about 75% of voice search results rank in the top 3 results for a particular query. The spike in the use of voice search has encouraged companies to reconsider their digital marketing strategies in 2021 for online brand promotion. Almost half of the online population in the USA will have a smart speaker like Alexa by 2022. Voice search-based eCommerce shopping has become a huge hit and it’s set to grow into a $40 Billion industry in 2022! It has become a part of our daily routines and that’s why we expect voice search to be a crucial factor in deciding strategies for successful online brand promotions. The AI-based smart speakers act as voice assistants that enhance customer experience, so it’s no longer about keeping yourself aligned with the trend, it’s about providing trust and brand loyalty by offering a better customer experience. As per the ads, be ready to hear ad promotions from Siri and Alexa. What do we deduce from that? To create ads with regards to voice technology, you have to make sure that you write the content of such ads in a conversational tone so start thinking like a user! 2021 is the year where ad optimization based on voice search will play a crucial role in spreading brand awareness and driving more sales. 4. It’s The Year Of Local SEO Who doesn’t love to ace the top-ranking positions in Google SERPs? With growth-focused SEO strategies, one can achieve higher ROIs and massive organic website traffic. Implementing effective SEO strategies can help you to improve your organic reach as well as your brand’s online visibility. If you can generate website blogs or content that adds some sort of value in the lives of your potential customers then you’ll notice the kind of power SEO has in attracting audiences organically. More clicks on your website will send messages to Google’s algorithm that your site has high-value information due to which it’ll rank your website high on its SERPs. Try getting premium backlinks from other online websites because that’ll allow you to improve your website rankings. Organic SEO may require days of hard work and efforts to make your website grow but you have to dedicate your time for that so that in the end you can gain traffic organically for free! For such fruitful results, you have to develop a 360° plan. Refer to our case study, wherein you’ll see how we implemented various tactics such as competitor analysis, publishing highly-relevant website content, writing blogs with high-converting keywords, testing, and optimization for our client whose business exists in Manhattan, New York. Our efforts led to a 42% average growth in targeted website traffic in a quarter. 5. Realize The Power Of Micro-influencers A new form of online brand promotion that we get to see nowadays is promotions via micro-influencers or micro-celebrities. It is yet to expand completely in the advertising industry but it has managed to gain a huge amount of popularity in a short period. Influencers on YouTube, Instagram, etc who have a large follower base are utilized in influencer marketing strategies. For eCommerce businesses, influencer outreach along with a marketing roadmap is implemented that allows the business to gain massive website exposure. You can double your conversions with Influencer marketing now! As per the study published by Sprout Social, we got to know that an online influencer, on average, charges $271/post to promote a brand. For influencers that have a follower base of 100,000 followers, the average charges were $763/post. 6. Indulge In Video Marketing As we discussed how powerful YouTube has become like a search engine, we don’t have to mention the amount of reliance online audiences have on YouTube. This makes YouTube a great platform to advertise before your target audience. Apart from YouTube ads, YouTube itself is a very helpful medium to maintain high audience engagement, it also helps your website rank higher in Google SERPs because at the end of the day YouTube is a subsidiary of Google. Take advantage of YouTube and create videos to educate your audiences, promote your brand, and maintain a connection with your customers. You must use YouTube videos in your blogs as well as in other website content. Brand promotions via YouTube are cost-effective as well because you don’t have to set up a whole film production set to promote your brand. Try live streaming on YouTube that will help you in introducing new products, spreading more knowledge about existing products, etc. 7. Establish Brand Partnerships What is brand promotion? It’s the method through which you can reach an ideal audience and show them what different you can offer. How about finding an existing ideal audience that belongs to your ideal market? But how to do that? For that, you have to collaborate or build partnerships with a few businesses that are your competitors. Once you know your competitors, you know that they are the ones who are marketing to the same audience as yours. With brand partnerships, you can induce trust in their customers and convert many of them as your own. Such joint ventures will help you to get more brand recognition and therefore more sales. 8. Automate with AI AI technology is almost everywhere and is being used in every product and service. The Harvard Business Review Predicted that AI will come even more pervasive. AI services are expected to furiously boost the global GDP by 2030, therefore businesses that are making the mistake of ignoring Artificial Intelligence will be at a huge loss because trends are changing drastically. AI can evaluate absolute consumer behavior as well as user-search patterns on the internet, the data gathered can be then used to understand what are the current demands of customers. You must have noticed that various social media websites and other eCommerce businesses are using AI Chatbots and message bots that are based on human-language processing software. Such AI tools can automate repetitive and boring tasks yet they can deliver humanized responses. AI can be seen in the communication industry, product recommending features, content curation, online payments, etc. It is a high time when businesses should finally realize the importance of AI because if not, they’ll be the ones who will have to compromise on business growth and high operational costs. 9. Promote Through Online Events Start offering free online workshops, sessions, or webinars to your ideal prospects. This is a great way to gain the attention of your target audience. Another amazing benefit of holding online events is that you’ll be able to collect highly-qualified leads. Ask your online viewers to give their contact details such as name, number, and email address. You can use this pool of information to send a follow-up message in the future. To organize successful online sessions you have to get the attention of your target audience, you can do this by running ads on social media platforms or other search engine platforms like Google, YouTube. Tell them that they can sign-up for free or withdraw whenever they wish to. Once you have viewers who have watched your webinar till the end you can easily convert them into your customers. Make sure you provide something valuable to them like knowledge, learning resources, etc. Modern digital brand promotions can help your businesses in exploring tons of new opportunities. Try these techniques for promoting your products and achieve a higher return on investment, greater brand awareness, enhanced online presence, and more visibility. 2021 is the time to make consumer-centric digital ads to drive a highly targeted audience. Do you want to scale your business growth using the above-mentioned techniques? Talk to our experts today to know more about these trending techniques for brand promotions in 2021, and implement them to boost your business performance. ...

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