A Quick Guide For An Effective Brand Building

Praveen Kumar

Sep 18, 2017

10 min read

Table of contents

The brand building plays a crucial role in supporting personal and business development. Besides increasing the consumer awareness of a brand, it can be considered as a chief identifier of a business. The recent emergence of interactive platforms for the engaging audience is helping all sized businesses to spread awareness of their brands. If you are looking for an effective brand strategy to upgrade your brand value, then, the following tips will definitely help you.

1. Importance of making your brand distinct

A brand determines a wide range of products or services offered to the customers by your business. In order to engage the audience, a proper and simpler way of defining your brand is a significant aspect to be focused on. The adequate specification of your brand can easily convey the audience what your brand is all about and successfully convert them into your permanent customer. A brand signifies the following aspects in its literal sense:

What does your brand offer?
The brand should directly inform the audience about the type of products or services offered by your business. An appealing and simple brand logo denoting your business type will be helpful in connecting with the target audience.
Why only your brand?
It offers the major reasons which make your brand an ideal choice for the customers.
Is your Brand Advertising Effective?
It is essential to identify the present market scenario and work accordingly. Advertising your brand can be the chief segment to promote your business. There are various aspects of advertising available in the market, but, online marketing has become the significant and successful platform for the promoting the brand.

2. Keeping your brand aligned with the current market scenario

Keeping your business aligned with the present market scenario is the chief aspect to touch upon primarily. This is precise, where, your brand strategy needs to incorporate the market trends to attract the best outcome. Differentiating your business from your competitors is what makes you eminent. You can further connect with the audience smoothly. It should be a continuous process to revolve around your brand’s individuality in order to make it better than the rest. The competition is tremendously increasing day by day and a business needs to put in continuous efforts to achieve the strategic goal. The tips listed below will help you in staying ahead in the market for a long term.

Stay updated with your competitors’ recent activities.
Keep researching the new updates and trends of your field.
Bring in the new technology before your competitors do.
Convince your consumer about your uniqueness.

3. It is important to personalize your brand

In order to connect with the audience, a business needs to personalize its brand. This process of personalization is aimed at converting the audience into permanent customers. It’s important for a brand to personalize its product that targeted customers can relate with easily. On the contrary, at times, it becomes necessary to know your customers and understand their queries. Hence, it is highly beneficial to make your business easily accessible for the customers to get familiar with your brand better.

The market competition is rising at a fast pace. Branding is the main component to focus on in order to establish your business and its market presence. In short, it is essential to keep updating your branding strategies to stay ahead of the market. You can contact us if you wish to know more about branding and the new strategies involved in this process.

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How Can 'Virtual Try-on' Help You Get More Eyes on Your Business?

Virtual Try-on - the next big thing in the eCommerce business world. It enables customers to try on your products using their camera-equipped devices. Let's know how this bleeding edge technology can leverage your business. Over 53% of consumers say they are more likely to purchase from companies that provide augmented and virtual reality experiences. It's an undeniable reality that people spend more time looking at their phones and computers than at print ads or stores. In a nutshell, the key to success is putting your brand onto the consumers' rectangle displays. Let's put aside the what, and the how for now and go more deeply into the topic of WHY. Here's a rundown of why augmented and virtual reality experiences are so important right now: By 2030, the metaverse will have adopted AR and VR effects, which are predicted to boost consumption by 10%. Engagement with augmented reality try-on and filters may reach astounding heights (up to 90%). The reasons go on and on, but the bottom line is that augmented reality is crucial to the continued existence of high-end companies in today's hyper-digitized environment. Check out the guide below to learn about the evolving fashion business and its potential in the metaverse. What Is Virtual Try-On? Customers may virtually try on items like apparel, jewelry, and makeup using their mobile devices - all thanks to a virtual try-on option available on many shopping apps and websites. The concept of augmented reality, in which digital information is superimposed over a user's view of the environment using a mobile device's camera. To put it another way, virtual try-on technology allows consumers to "try on" garments using an avatar before actually purchasing them. The term "virtual try-on" refers to the process of virtually trying on a piece of clothing or an accessory that was digitally created. That way, you can tell if an item will fit without actually trying it on by seeing how it appears on an avatar of yourself. Therefore, virtual try-on technology could make it possible to test out garments before purchasing them. These days many online retailers' sites and apps are providing virtual try-on options for their customers. And it is expected that more and more retailers and DTC brands will gradually adopt "Virtual try-on" options to improve their customers' experience. By 2025, the augmented reality market is expected to be worth $198 billion, up from $3.5 billion in 2017. When augmented reality is used in tandem with 3D body scanning, revolutionary strides may be made in the retail fashion industry. Virtual Try-On for E-commerce Brands The virtual try-on feature has several advantages, but one of the most significant is the improvement it may bring to the client experience. However, this feature can also serve as a useful tool for learning. In order to better serve your clients, you may monitor your sales data, analyze your product offerings, and adjust your promotional strategies accordingly. In the midst of the dynamic landscape, when people are increasingly purchasing online and approaching every personal interaction with trepidation, the virtual trial can help decrease the enormous expenses paid by the return of items. After the pandemic, there was a noticeable surge in online shopping, making a more quantitative e-commerce audit crucial. Insights on the Advantages of a Digital Fitting Room The use of augmented reality (AR) is increasing in popularity every day, mostly because of its availability on most modern computers and smartphones. Because of this, consumer demand for virtual try-on solutions is substantial and readily available. This is a fantastic chance for businesses to connect with their target audiences on their chosen channels. When it comes to advertising and sales, a virtual try-on may make a huge difference for businesses. Customers may get a realistic, individualized visual of a product in a matter of seconds with a virtual try-on, whether they use a smart mirror in a physical store or a specialized smartphone application. Customers can rapidly try hundreds of things, and they may even receive suggestions for additional purchases. As well as aiding your consumers in their purchasing decisions, a virtual try-on may provide a wealth of information. For instance, you may monitor which goods are selling well and modify your distribution to serve your clients' requirements better. At a time of worldwide pandemic when people are increasingly buying online and approaching every customer with a personalized experience, a virtual try-on may also help businesses save the enormous expenses that sometimes accrue due to the return of items. Even more so when shopping online, customers benefit greatly from being able to try on the product of their interest. Customers are more likely to make a purchase and be satisfied with it if they are confident in the product's ability to meet their needs. After receiving such treatment, clients are more inclined to return for future purchases. Industries Using AR Technology Successfully Several well-known sectors are using this technology. There is no limit to the number of industries and businesses that might benefit from a virtual try-on solution, including but not limited to the ones listed below. One common application of augmented reality technology is the ability to try on eyewear such as glasses and sunglasses virtually. Customers can save time and energy by using this technology to virtually try on eyeglasses and sunglasses from the convenience of their own homes before making a final purchase decision. The optical industry is being revolutionized by providing the customer with these options. In addition, virtual try-on technology has also been widely adopted in the clothing sector. How to Develop a Virtual try-on? Each brand's virtual try-on experience needs to be unique. It ought to be simple to navigate and show off things convincingly. Each client's virtual try-on experience should be customized to meet their unique requirements. But the fundamental stages of growth remain consistent no matter the context. To begin, you must have the ability to recognize a face in an image or video. Using a total of 99 facial points, you can be able to identify and follow the movements of human faces in real-time using advanced technology. This makes it such that the 'product of choice' follows the user's gaze in the same way a mirror does. All the user has to do is turn on the camera for it to start recording. Then, the items are meticulously displayed to their full potential Showing the features that are relevant to customers as accurately as feasible is crucial for this technology to be beneficial for customers and profitable for businesses. For example, initially, red lipstick may seem like a basic product, but consumers will notice the difference between the many red tones and the glossy vs. matte finish. To ensure your customer gets the most accurate detail of your products, it's essential to work on your products' technology and 3D model. Finally, the application must be created More and more companies are allowing customers to test things via mobile applications or on the company's website. With the apparent advantages of contactless testing and purchasing, virtual try-on solutions are also widely deployed on tablets or smart mirrors in actual stores. How Can You Benefit from Using Virtual Try-On for Your Company? The market is very competitive due to the rapid expansion of the online industry. Now, customers have tremendous leeway to reconsider their purchasing decision. That's why it's important to clarify the product's benefits to the buyer so they can make an informed buying decision. To minimize product returns, the retailer or brand needs to improve the in-store experience as closely as possible online. Keeping your system up to date with the newest technological developments is a certain method to give your organization a leg up on the competition. Since augmented reality and virtual try-on technologies are in high demand right now, adopting them might significantly impact your company's bottom line. What's Next for Virtual Try-on? If integrated into a larger company plan and able to support how you do business, virtual try-on may be a fantastic way to improve your customers' in-store and online shopping experiences. By allowing customers to try things out and providing guidance at uncertain times, they have the potential to become a standard pit stop along the customer journey. The virtual try-on feature can benefit your firm if you understand how to employ it, why you're employing it, and how to integrate it into your overall service strategy. The Next Big Thing in Virtual Shopping Experiences! 3D technology is crucial to winning over the next generation of customers. Innovative and flawless goods and excellent customer service are the keys to success, especially for fashion brands. Try-cutting-edge tools, like Virtual try-on, make shopping more exciting and satisfying for customers in the digital age. As a brand, your objective is to develop experiences that promote impact, visits, and higher revenue through virtual try-on. It helps your green initiatives along as an added advantage. In conclusion, you should immediately begin working on implementing a virtual-try-on function for your customers. Get in touch with our experts; we will brief you on how this bleeding-edge technology can lift the way you do business. We facilitate your customer experience by creating the best version of your products so your customers can virtually try them and may make a decision that goes in your favor. Contact us now! ...

10 Most Effective Ways to Supercharge Your DTC Strategy

Direct-to-Customer (or D2C) marketing has gained significant momentum in the digital space. The COVID pandemic has launched its popularity to the top. Still, the change in patterns could be observed even before the global pandemic when large and small companies began shifting to this mode and expelling all intermediaries to establish a direct connection with the customers. D2C marketing has especially become the norm as it provides a lot of control and supervision over the entirety of the process. It helps a business achieve the desired goals and conversion. Along with this, DTC also helps in cutting costs down significantly while providing you with great insights that shall help you in adjusting your sales and DTC Performance marketing styles. Digital marketing, by itself, gives you great avenues when it comes to tracking progress. DTC enhances this and helps your efforts to get even more streamlined, resulting in great profits and a general boom in the business. 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After social media, it is one of the most important ways of forming a connection in the digital world. Working to amplify your email list can be a tedious uphill journey, but it is just as rewarding. The conversion of an email subscriber to a customer is slow, but it provides you long-term results. Automated emails make the process a lot more personal to Enhance Customer Retention, which is the eventual goal of DTC. It makes the shopper’s experience personalized, which may increase the chances of repurchasing and further word-of-mouth. Customer Testimonials User-generated content (UGC) is one of the best strategies to imply as it not only boosts your brand but also makes it more relatable and trustable to the potential market. UGC focuses on the highly personal experience of one said customer and helps to encourage a potential customer to approach the product in a different and much more pleasing light. And even before, UGC customer testimonials have always been the way to build faith in the label. Influencer Marketing When it comes to establishing a brand, it is important to paint a picture, and authenticity is one of the most important aspects of it to a customer. However, this is easier said than done, as it is difficult to establish a positive brand image. This is where influencer marketing becomes a viable option in the DTC sphere. It helps you leverage an existing figure’s trustability and authenticity for your brand. Influencers become key to your brand imaging, so it is essential that you find the ones that best align with your product and its ideation. Because with these boxes ticked, you will already have an audience that will have the need for your product. Basically, you will be paying for results rather than impressions. Customization Ready-made products dominate the market, which makes custom products a unique experience that also ends up catering to an individual in the best way possible. Nowadays, more and more customers want personalization in their products which is breeding a market for them. Working according to your audience’s needs is probably one of the few ways to promise results in a generally dynamic and unpredictable market. Online Ad Campaigns Virality and Memeability are two very important aspects of running an online ad campaign because they situate the products in a customer’s head while also generating a great and lasting impact. The famous and almost iconic campaign run by Old Spice with the tagline “the Man Your Man could Smell like” is one such example. Of course, not every ad campaign can make it big as the algorithm that lets things trend is still dynamic and largely unpredictable, but it is still important to try and get your creative juices running. Acting on Feedback Establishing a closer relationship with the customers means seeking their valuable insights. Your customer testimonials will only do so much good. You, as a brand, need to act on constructive criticism and suggestions to make your brand the one that listens and cares. Acting on feedback is a way to build brand loyalty among the audience. It helps in repurchases. Activism As mentioned earlier, brand imaging is the key when it comes to SEO Marketing Guide for your DTC Brand. One method to add to that is aligning yourself with a social cause that is relevant to your products and ideology. It helps the younger generation, which is a major percentage of the online traffic, align with your brand better. Data-Based Marketing Data now has greater power than ever before. Retailers may now gather and analyze more consumer data than ever before, thanks to technological technologies, which help to produce insightful information for efficient retention marketing. Utilizing data to target particular segments of your market with deals that are very pertinent to them is among the most efficient marketing strategies. Consider promotions such as free trial periods, complimentary products, and discount codes. In Conclusion DTC marketing is a great space that is thriving with potential. It has shown its magic for several brands. We, at Saffron Edge, guarantee you this and more. Our services are unparalleled and can help you establish the brand you have been after. We provide effective digital strategies and services that make the competitive digital space an easy one to conquer for you. Reach out today for the Edge! ...

3 Ways To Leverage Social Content Into Your Blogs

According to NY Times Insights Group study the audience is provoked to share blog through highlighted key factors. People only share those contents that either brings entertainment or value to their connections in the social media sites. Informative content sometimes gets educational and comes off flat, it can’t have any last longing mark on social or emotional levels. These are the situations where social content steps in to benefit you. It can also be regarded as a cross between content marketing and social media. The place where these two merges could be treated as Social Content. When you are creating any content, you are more focused on creation and source part rather than sharing. Social content can pull the audience to make a content more authentic which further makes it relatable and personable. here, you are not just shooting out another thought or idea but are encouraging an emotional connection among people. Here are three ways to leverage social content into your blog 1. Best Roundup Posts You need to create content which includes authoritative links that will support the ideas you are presenting. This will increase content’s authority and information trustworthy. Rounding up through insights of experts from other sources will not only going to transform your social content but it will also expand it. Your piece of writing will gain more impact if your thoughts are supported by influencers or experts of your industry or by quotes. Direct contact with these influencers is not required, if you can manage it then it is a great way though. You can keep a tap on the content that usually presents similar perspectives and ideas required by you, it will help you to take ideas from these sources and also for citation. Another way is to embed social channels or interactive visual or social elements to the posts. 2. Spotlights of Customers If you are thinking of going for a case study based on a successful interaction with the customer then you need to think twice. Case studies are data driven and it's boring for the readers. Make your customer spotlight more engaging than before. One of the easiest tactics is to solicit all your customer and appeal them to share their story of success. Select stories among brand ambassadors and associate with them. Keep flashing stories at regular intervals, which you find are the biggest success stories. Those who have a retail establishment, this procedure can be followed in the video or picture forms. Ask your customers to share their story and you can further share them with your audience. 3. Leveraging Comments You need to inspire your audience to engage or comment on every post you make. This will further help you in lifting those comments to get ideas that should be inculcated in the future posts. You will find many new thoughts and ideas by encouraging these discussions. Another tactic is to post engaging questions asking about the reviews from the audience in these social channels. It is much like conducting the survey around a particular topic by engaging more and more people. The submissions you derive from these post will help you in creating quote contributors and round up post exactly the same way you created influencers round-up posts. Engaging your audience through best roundup posts, creating a spotlight for customers and leveraging the comments you are receiving from your audience will definitely going to help your content in involving more with the community. This also means you are building a way towards your future engagements as are giving ample amount of weightage to customers opinions and contributions. This creates a social aura around the content you have written for a blog. ...

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