Advanced Inbound Marketing Tips to Trigger Lead Nurturing Online
Apr 28, 2016
10 min read
Table of contents
Inbound marketing has become the most effective way of lead nurturing for companies around the world. The sure thing that every inbound marketing expert knows is that only a small percentage of the inbound leads will make a purchase on a website. This leaves 90% of your inbound leads not being tapped.
When you implement an effective lead nurturing strategy, you will have a huge impact on the results of your inbound marketing strategy. Below are advanced inbound marketing tips to trigger lead nurturing online.
Lead Scoring
A 2013 Lead generation marketing effectiveness study reported that 68% of successful hubspot inbound marketers usually cite lead scoring based on content and engagement as the most effective method of improving revenue. What is lead scoring?
Lead scoring is a concept that is utilized to rank prospects against a scale that represents the perceived value of each lead as it symbolizes to the company. The concept can be implemented in majority of marketing automation platforms through assignment of values to specific browsing habits, conversion events and social media interaction.
The final score achieved is usually used to determine which leads should be followed up and which should be nurtured further down.
Diverse Lead Nurturing
Traditionally, marketers used simple strategies like setting up an email drip campaign which would send generic emails to a list of subscribers as well as outsource inbound marketing services. This method has not been effective as marketers would have hoped. For starters, majority of prospects who are being targeted do not open the emails and on top of that, majority of marketing leads do not convert into sales. This has led to poor performance.
Thanks to improved tactics, there are new strategies that go beyond emails. Powerful marketing automation platforms have enabled savvy marketers to incorporate diverse lead nurturing strategies. Apart from marketing automation, they have incorporated social media, paid targeting, dynamic website content and direct sales outreach among others.
This helps to increase the chances of sales and ensuring that different strategies provide the intended results.
Targeted Content
It is important as a marketer to know that one size does not fit all. What you need to know is that targeted content has proven to be the best when you want to nurture leads. While it may seem obvious, there are marketers who are struggling with it.
According to research, in order to nurture more leads, when you opt for targeted content, you need to ensure that the right content is delivered to the right audience and at the right time. Before providing targeted content, you need to have a few things in mind.
You need to understand every unique need of your intended audience. Once you have identified their unique needs, you need to create an assortment of targeted content which will help to nurture each persona. It should be based on their interests, goals, objectives and marketing triggers.
Come up with a marketing automation platform that will help you to identify, segment and target your unique audience personas as you scale your inbound marketing strategy.
Follow Ups
As a marketer, you need to know that timely follow ups can help in nurturing more leads. The sad news is that majority of organizations are not responding quickly. What you need to know is that automated lead nurturing can help one to reach large groups of prospects but a timely follow-up email or phone call is still the best way of converting inbound leads into qualified sales opportunities.
Research has shown that the odds of converting a lead into a sales opportunity is higher when a lead is contacted immediately following a website conversion. As a marketer when you make a timely and well researched call to a lead, it will be far more effective than making any cold calling. From Google Analytics, you are able to know the lead’s browsing behavior therefore having enough information about the lead. You can go further and research where they work and their specific role in the company.
5 Ways to Engage with your Patient database to increase acquisition
In this digitizing era, traditional marketing is not substantial for dental practices life family dentists, cosmetic dentists, and so on. While the classic way works to a certain extent, it cannot compare digital marketing. With the Internet by your side, your dental practice will be capable of reaching an audience you thought was not possible. According to Live Internet Stats, Google processes more than 5 billion searches per day. There is no doubt that these numbers include people searching for a dentist in your local area. Relying solely on traditional marketing methods is keeping you from reaching current and prospective patients. Read on for reasons why digital marketing is essential for your practice. Best ways to engage with Potential Patients Social Media Marketing Source Social media marketing is the ultimate way to build relationships with your audience. Proving that you can provide your customers with a pain-free experience is essential and important. It's important to keep in mind that you're selling comfort, good health, confidence, trust and above all, a pleasant experience. The social media platform connects you with your patients. Remind them that you're all about people, not just teeth. Benefits of using Social Media Increased Brand Awareness: Social media cost-efficient and is used to syndicate content and grow your business' visibility. Designing a well-planned social media strategy will significantly increase your brand recognition, considering you will be engaging with a broad audience of consumers. Increases Traffic: Your social media profiles are a gateway to your website, and every post is another opportunity to acquire a new customer. Utilizing social media will help you reach potential customers outside your loyal circle. Higher Conversion Rates: Your conversion rate increases as your visibility increases. Every brand promoting post will lead users to your website and in-return increase traffic. The humanization factor of social media marketing gives your business a positive impression. By sharing content, commenting, and posting on social media, your brand becomes interactive and personified. People believe in doing business with other people than companies. Pay-Per-Click Advertising Source According to WordStream,“PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.” Benefits of using PPC Advertising Targeted Advertising: PPC advertising allows you to choose specific terms or interests for you to target your perfect audience. Use Google AdWords, to select keywords people are searching for, and send them to a relevant page on your site, to get the best chance of a conversion. Selecting these keywords takes research, but can often reap results if you can target the right audience. PPC advertising does not depend on SEO or Google Algorithm changes: PPC advertising is not as risky if you are using organic listings. Your success is not primarily dependent on Google algorithmic changes or your website’s optimization. PPC advertising is more of a numbers game. The amount of money you are spending and the amount of return you are receiving are the only factors you should look out for. Measurable ROI: PPC advertising gives you quantifiable ROI, which precisely shows you what your getting out of your investment in the ads. You can measure the users' actions and other related stats such as the interaction your ad is getting with your viewers. This will help you get an estimate of your returns from the ads posted. Estimating your ROI couldn't be more straightforward. Email Marketing Source According to wikipedia, simply put, Email marketing is the procedure of sending commercial messages, to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Benefits of Email Marketing Distribution at Scale: Subscribers that share your deals and offers with others are marketing your services for free. In this way your business is automatically creating links without you investing a whole lot of resources. Users sharing your content act as brand promoters. This way you increase reach and credibility. Low costs: Email marketing is very cost-effective compared to mainstream marketing channels. Unlike advertising on billboards, magazines or television channels, there are no fees paid in exchange for exposure on emails. Email marketers invest in software to automate, track and evaluate the emails. Sending thousands of emails at a time seems like a challenging task, but the costs are far lower than other marketing channels. You can reach people on any device: The number of users checking their email from their mobile devices is enormous. It means you can use email marketing to reach people on any device at any place, improving visibility and reach over time. It is vital to make sure that your emails are easy to open and read from mobile devices, paying close attention to image sizes and the amount of text on the page. Displaying Testimonials Source If you're selling a product on your website, customer testimonials can be a crucial content element because they are unbiased comments that prompt visitors to buy. By using testimonials in text, audio or video formats on your site, you introduce content that will promote your product in convincing fashion. Benefits of using Testimonials Build Trust & Credibility: Testimonials allow your satisfied customers to fill the minds of your prospective buyers for you. Then their anxious thoughts are put at ease, knowing that other customers have been happy and satisfied after doing business with you. “Social Proof” is a powerful tool, well understood by marketer’s. When users see others trying/buying/enjoying something, they are most likely to do the same. Affordable: Getting testimonials is free. Given that they are positive, all you have to do is to get customer feedback and then get permission to publish it on your website. There is no need to spend a penny! Offering Discounts and Promos Source While you’re concerned about staying ahead in terms of your technical craft, customer service, and managerial practices, don’t forget marketing and promotions. Special offers enhance your business and empower you to control the variables. Providing exclusive offers are critical in the competitive world of dentistry, orthodontics, and prosthodontics. Discount Ideas Free Consultation: A free consultation is a simple but valid offer. Offering free consultations is one of the best ways to get new patients. New patient discount: This can be a costly yet nearly universally effective promotion. Some clinics offer free or discounted first appointments. The ROI can be low until and unless a high percentage of these people become long-term patients. Back To School Discounts: February and July present a great deal of opportunity to attract families with kids to your dental practice by offering a back to school offer like free check-up and discounted cleaning. These offers will give your clinic a nice boost at least twice a year. If your dental marketing strategy isn't primarily digital, it's time for an overhaul. Contact us. ...
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Choosing the Right SEO Partner: A Guide to Selecting the Best NJ SEO Company
In SEO Horizon, choosing the right SEO agency is essential to drive more traffic to your website, improve your search ranking, and boost sales. On the other hand, if you choose the wrong agency, your website's ranking may suffer. For any business, having a solid online presence is important to success. However, since many companies aim for the top spot in search results, it can take time to outsmart the competition. To establish an online presence, businesses must invest in effective online marketing, usually managed by an SEO company that can deliver results. Choosing the right SEO partner, especially in a location like New Jersey, can be challenging. In this blog, we'll guide you on avoiding common SEO mistakes and offer key considerations when selecting an SEO agency. Understanding Your SEO Needs Assessing Your Business Goals and Objectives Before searching for an SEO company, clearly defining your business goals and objectives is imperative. Are you looking to increase organic traffic, improve rankings, SEO Help DTC Brands, Website’s Domain Authority or boost conversions, SEO Audits? Understanding your specific objectives will help you communicate effectively with potential SEO partners. Identifying Specific SEO Requirements for the New Jersey Market Recognizing the nuances of the New Jersey market is essential. Local SEO strategies can play a significant role, so check if the SEO company has experience optimizing for the New Jersey audience. Budget Considerations for SEO Services Establishing a realistic budget for your SEO efforts is crucial. While going for the cheapest option is tempting, it is essential to recognize that quality SEO services require a significant investment. Avoid companies offering unrealistically low prices, as they may need more expertise and resources to deliver effective results. Evaluate your budget constraints and find a balance between affordability and the level of service you require. Benefits of Choosing the Right Partner To achieve online success and top ranking on Search Engine, it is crucial to choose the right SEO Partner: Improved Website Ranking: A good SEO company can make your website appear higher on Google, bringing in more visitors. More Brand Exposure: The right SEO company helps more people discover your brand, getting it in front of potential customers. Quality Traffic: It is not just about more visitors, but the right kind of visitors who will likely become customers. Easy Measurement: A reliable SEO company gives you regular reports and stats so you can see exactly how well your website is doing. Core Factors in Selecting an SEO Company in New Jersey Transparency and Communication Effective communication is the fundamental pillar of a successful SEO partnership. Find a company that demonstrates transparency in its operations, willingly discloses its methodologies, and consistently offers updates on the advancements of your SEO campaign. A transparent approach fosters trust and informs you about the implemented strategies well. Customized SEO Strategies A successful SEO strategy must be carefully tailored to align with your business's unique objectives, industry characteristics, and target audience's preferences and SEO pricing guide. A reputable SEO company will thoroughly analyze your business and competitors before planning a customized strategy that aligns with your unique requirements. Technical Proficiency and Innovation SEO is a dynamic field that requires knowledge of the latest SEO trends and technological advancements. Assess the technical proficiency of the SEO company, including their understanding of search engine algorithms, on-page and off-page optimization techniques, and mobile responsiveness. A forward-thinking company that embraces innovation is more likely to adapt to industry changes and deliver sustainable results. Take a Look at the SEO Agency's Work (Portfolio) Start by checking out the SEO agency's website and see if it's easy for search engines to find. Keyword brainstorming is crucial for SEO success. Conducting a session can help identify relevant keywords to optimize your content. Ensure search engines easily find your content by choosing effective keywords.. Also, see how other businesses they've worked with are doing on Google. Look at their website, too. Choose an Ethical Company Prioritize understanding the fundamentals of search engine optimization (SEO) before researching an SEO company. Distinguish between legitimate and questionable SEO tactics by gaining insights into the SEO process, its real nature, and the expected outcomes. Ensure the selected SEO company complies with the guidelines established by search engines such as Google and Bing. Avoid agencies following unethical practices, known as "Black Hat SEO," as they may lead to short-term visitor boosts but risk permanent site bans. Verify whether the SEO agency handles all aspects internally or seeks external assistance from other countries. No Guarantees of Results Avoid companies claiming to "guarantee" specific Google rankings or visitor numbers, as Google doesn't accept payment for priority submissions or higher rankings. A trustworthy agency should adhere to search engine guidelines to ensure high-quality work and proper implementation of the SEO process and, a guide for technical SEO Given that Google frequently updates its search algorithm, choose an agency that stays informed about these changes. Check SEO Company Reviews Examine customer evaluations and testimonials for the SEO company under consideration. Seek additional reviews online, apart from those on the agency's website. If there are numerous complaints, it could signal issues with the company. Evaluate a company's online culture and work ethics by reviewing its portfolio, social media pages, and other information. Detailed Reporting Ask about their reporting practices before you sign any collaboration with the company. Using tools like Google Analytics is good, but they must analyze the site's performance and explain it to you. Make sure you get more than just a report, you need insights to help your business grow. Comparing Price and Service Packages SEO agency pricing can vary significantly, so it is crucial to understand different pricing structures and what services are included. This information equips you to make a well-informed decision when evaluating other choices. 1. Monthly Retainer: This popular structure involves a fixed monthly fee for specified services and tasks. Monthly retainers offer consistent engagement with experienced SEO teams, making them suitable for achieving substantial SEO goals. Small and medium-sized businesses typically budget between $700 and $2500 for SEO services. A higher budget may yield faster results, making monthly retainers ideal for those with competitive SEO targets and financial flexibility. 2. Project-Based Pricing: This model involves a singular, complete one-time fee for an entire project, contingent upon its scope, timelines, and specified goals. Project-based pricing, averaging between $10,000 and $49,999, according to Clutch.co, caters to businesses expressing interest in SEO without an immediate commitment to long-term engagement. It allows organizations to test the waters before committing to extended collaboration, with common inaugural projects encompassing SEO audits. 3. Hourly Consulting Rate: Certain SEO agencies and individual consultants adopt an hourly billing approach, with rates typically ranging from $50 to $150. Suited for enterprises seeking specific guidance on isolated SEO matters, hourly consulting offers flexibility without a fixed, ongoing commitment. This model facilitates targeted solutions to singular SEO needs, maintaining a professional and adaptable approach. Why Setting Up Your Budget is Important? Decide how much money you can spend on SEO services, which helps narrow your options. Remember that SEO might take time to show results, but its impact lasts. It is important to note that higher costs do not always mean better outcomes. Instead, evaluate options by focusing on the agency's track record and expertise. While agencies might provide a vague answer, asking agencies for a rough idea of when you might see results based on your budget is advisable. Be flexible with your budget so it can grow as your business does. If you are on a tight budget, consider starting small with a consultant or specific SEO projects as needed. This way, you can adapt to your financial situation while getting the SEO help you need. Wrapping Up Choosing the right SEO Partner in New Jersey requires careful consideration. You must understand your business goals and research thoroughly to select the best firm. You should also consider important factors such as transparency, customized strategies, technical proficiency, and client-agency relationships. Remember that SEO requires continuous efforts that require ongoing collaboration. Choosing an SEO company that provides a constructive working relationship is crucial. Your customers use Google to search for everything, so having an experienced SEO firm by your side is essential to help you stand out in a saturated market. Saffron Edge is an NJ SEO Company that can assist you in achieving this goal seamlessly and efficiently. With a track record of client satisfaction, comprehensive services, and a commitment to ethical practices, Saffron Edge is a perfect choice for businesses seeking to improve their online search engine visibility. Contact us today to learn more about our services and offerings! ...
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Top 7 Future Web Design Trends (Updated)
A new year always means expecting new, unique, and trendsetting things. The same happens for web admins and web designers. They look forward to refreshing, fresh, and the ?best website trends that may be the future revolution. There is an ample number of advancements in technology that get introduced every year. Web designers, developers, and masters understand the fact that the only constant thing is change. Also, they must keep up with the ?best website trends and be enriched with knowledge of their field. They must revamp their ?current web design trends and techniques.Website design can not be overlooked as it has become essential in creating an identity and promoting a brand. According to a survey conducted by Popsugar, 37.5% of American women prefer visiting a well-designed website more frequently. Apart from web design, website navigation and overall usability play a vital role in the success of an online business. According to another study conducted in 2018, around 60% of the respondents feel that website usability is the most crucial element of an online shop. Similar to any aspect of a business on an online platform, website design trends keep changing. One must keep themselves updated with the evolving landscape to stay ahead of the curve. Therefore, providing a unique, accessible, and user-friendly web design for the target audience is essential! Source: Pexels 7 Future Web Design Trends That You Must Consider In 2021! The web has witnessed enormous growth since it was discovered. Mobiles have reigned us, and with time, Augmented Reality and Virtual Reality, and Artificial Intelligence is taking over the business landscape. As advantageous and needful, these technologies have been, their actual impact is seen only in a few aspects of which web design trends are a significant area. Here are the top web design trends to know that would help us set a benchmark in 2021.1. Get Creative: Rethink Your Current Web Design Trends And Techniques! Every new creative discovery requires a bit of courage for implementation to make the business stand out of the crowd and to project itself to the world! Similarly, creativity would make the website designs take a bolder step- a more significant leap in 2021. The unique and rarely used asymmetrical layouts will be seen on the websites. An increase in their usage is due to the more substantial amounts of enthusiasm, fun, rarity, and individuality of the brand. Thus, it’s a new trend in web page design that has a far reach and greater appeal on all websites, especially on personal websites. 1. Utilize 3D Technology! Adding yet another dimension is always beneficial – be it life or technology! 2021 would witness the rise in the usage and popularity of 3-Dimensional modeling and render in their website designs. 3D modeling and rendering would become more accessible and affordable, even for those lacking specialized 3D training. Defy, and Adidas have adopted 3D modeling and showcased it on their websites. Many more are predicted to follow the same trend. It is undoubtedly one of the most significant emerging website trends in 2021. 2. Add Engaging Visuals And Videos Videos are a must in this time of cut-throat competition and decreasing attention span of the target audience as it quickly engages the audience and markets the brand more efficiently. This element of video addition is not a new one, but people have great expectations for this new year 2021. So, videos are inevitable and must-haves for the web page. You must plan the design, content of the video, and the quality of the video properly. The meaning and purpose of the video must be evident. The videos must be aptly handled as representatives that visually carry forward the spirit and overall goals of the brand. The video addition must be so that the target audience can’t skip it, and they should come back for more! 3. Implement Motion GIFs We live in a fast-paced and digitized world. As a result, impatience has dawned on us and has become a part of us. We expect even the search engines to load much faster and answer our queries more quickly. We need everything instantly! A website designer obviously should take advantage of this behavior and leverage it efficiently by including motion design on their site. Motion designs immediately provide information that’s engaging too. They help convey a message in a far better way than the textual and pictorial content. GIFs can be the best example of exemplifying the usage of motion pictures. GIFs load faster than videos and communicate everything briefly, though the information is highly complex. Additionally, GIFs work well in all screen sizes too. 4. Enhance Voice-Search Compatibility Many gadgets are currently equipped with virtual assistants like Google Now, Cortana, and Siri. These Smart assistants have set a new trend – an increase in the number of people who use voice queries rather than text. The convenience rendered through voice queries makes people switch to it over manual text. Website developers and designers should provide the best voice-user interface with this increasing popularity of searching with voice. It must offer a great user experience that is more customized and is responsive across all screen sizes. Be prepared for this trendy website design with great innovation! 5. Infuse Machine Learning and Artificial Intelligence Big data is the basis of our sustenance today. Artificial Intelligence (AI) and machine learning are the basis of handling big data. Webmasters and designers need to stay updated and adapt to these technological trends as in the recent future; the user interface can be influenced and dominated by these trending technologies. Advanced machine learning and AI must be mastered by web designers and infused with web design trends that would help target the users better and offer a customized experience to them. AI and machine learning are set to change the web designing landscape more drastically and uniquely than others. 6. Try Smart CSS Grids Before, web designers had to make a crucial decision – whether they had to design a webpage for the computer or mobile. Also, the most significant task is that they want to develop the website so that it should figure out the device in which it is opened and then adapt to the device. Yes, the website needs to be responsive. Using smart CSS grids helps in designing such a flexible webpage that is so much easier. The latest technology allows the excellent organization of content, highest and unmatchable quality of user experience. The website becomes highly adaptable on all desktop and mobile versions that suit a user’s screen. Conclusion New and creative website design trends have been admired by people every year. The website designers should keep in touch with these updates to be relevant and helpful to many users. 2021 would be another advancing year in technology where only the best user experience providers can withstand. Hence, you can implement these 7 future web design trends to renovate your website successfully. Tweak your current web design trends and techniques to make the most out of your website. Make use of the above said far-reaching technologies and be dominant in the market! Are you looking for a robust team that can help you develop a feature-rich website? Contact us now! ...
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