Are negative reviews hurting your Amazon listing? Review Automation can help your D2C business.
Feb 18, 2022
10 min read
Table of contents
- Why do customers post negative reviews on Amazon?
- Being a Johhny on the spot
- A platform to be heard
- Why managing negative reviews shouldn't be procrastinated?
- What is review automation?
- The difference in the method of manual and automated review
- Why should you make review automation inherent to your D2C process on Amazon?
- Takeaways
With over 9.7 million sellers worldwide and with 150.6 million mobile users accessing Amazon in the U.S alone (in September 2019), there is no surprise why everyone trying to sell a product considers Amazon first. But apart from having an impeccable product, you also need to have an excellent reputation to succeed as a seller on Amazon.
According to a survey, experts found that more than 85% of the customers trust reviews while buying products online, which is why almost all sellers have an aversion to negative reviews. In addition to dissuading customers from buying your product, negative reviews can hamper your product's visibility as well.
Nowadays, sellers on Amazon are stepping up to the plate and making the arduous task of sending manual requests to customers into an automated process. But for many sellers, review automation is still an alien concept, and that might be the reason why they are not able to shrug off the influx of negative reviews on Amazon.
Here is a look into how an automated system in Amazon reviews can boost D2C businesses on Amazon.
Why do customers post negative reviews on Amazon?
Issues with the product or service
The main reason why people usually post bad reviews is they build an aversion to the product because of the issue with the product or the service. There can be multiple reasons behind it, but it all comes down to stepping up to the plate to show concern. Some most common reasons why people are unhappy with the product or the service are;
- Poor quality of product
- Mismatch in delivery
- Procrastination in delivery
Being a Johhny on the spot
Many customers on Amazon love helping other customers, and this is their only motivation to write honest and critical feedback. This type of review posted by a good samaritan helps others analyze the pros and cons of the product, but when the cons and pros are not on even keel, it can turn out to be pretty bad for any seller.
A platform to be heard
Everybody who gripes about anything wants to be heard, and the same goes for your customers as well. Many customers wish the seller to modify the product or want everybody else to listen to what they say about the product. This can go smoothly until the customer decides to pile up the review section with negative feedback.
Why managing negative reviews shouldn't be procrastinated?
Rating a product alone isn't enough to make the customers succumb to putting the product in their cart. Most customers directly move to the review section before making a final decision.
All the customers want to feel the issue they might face after purchasing the product. And just like many buyers, they want a reason that can thwart them from buying.
So, bad reviews can directly result in a steep drop in sales along with reduced visibility. Even if you have a good product that solves the customer's problems and improves their lives, no one would be interested in buying it if it keeps on carrying the tag of bad reviews.
As a seller, you must be looking for a way to avoid these negative reviews and wondering; Is there anything I can do about these negative reviews? Well, review automation is the only way to boost your D2C brand on Amazon while dealing with bad reviews.
What is review automation?
Review automation is a tool through which the seller can send automated review requests to the customers who have purchased the product.
If you have been already selling on Amazon, you know that Amazon gives you an option to send review requests on the order detail page available in the Seller Central. But sending manual requests to everyone who purchases your product can be a time-consuming process, and this is where review automation comes into the picture.
Apart from increasing the number of genuine reviews, automation of review also help you filter fake reviews from organic reviews. Thus, the number of dubious negative reviews will keep on decreasing. Do you want to learn how you can get more reviews using review automation? Visit here.
The difference in the method of manual and automated review
Manual
You have to click on the 'Request a Review' button every time a customer purchases your product manually. After clicking on the button, Amazon will send a pre-written email to the customer requesting a review.
But there is no option of customizing the email, and therefore, you shouldn't be surprised if the customer ignores your request. That is the main reason why so many companies have an aversion to the manual review request method.
Automated
With the review automation tool, the system will directly send requests to the customer, and therefore, you will not have to go through the arduous task of clicking the request button on every invoice. The review automation is simply a set-it and forget-it system.
Why should you make review automation inherent to your D2C process on Amazon?
Effective review stream management
Generate, glean and manage online reviews without much human intervention and in the most effective manner possible. That improves the quality of reviews and increases the number of reviews as well.
Time-saving
Small and medium-sized businesses are already bogged down with the to-do list, and they wouldn't want to waste time sending manual review requests. An automated review system can help shrug off the mundane and repetitive task of manual review requests.
Protection of reputation
With an effective review management system, one can reach out to unhappy customers before they become a badmouth for your product and damage your online reputation. It is the most effective way to manage negative reviews on Amazon.
Reduce fake reviews
Not all the negative reviews on Amazon regarding a product are genuine, but customers scouring the internet for feedback can't discern a fake review from a pristine one. A review automation system can help as it will ensure that only the person using your product can post reviews.
Turn customers into promoters
With the proliferation in the number of good reviews from genuine customers, you can quickly turn your customers into promoters. This will be the most authentic marketing medium as customers always trust reviews from people already using the product.
With the world flocking to automation, why should you rehash the traditional review management system and let an influx of negative reviews hamper your presence on Amazon?
Bring in the new and advanced review automation system in your business and shrug off the negative reviews in the most seamless manner possible. And with a reduced number of negative reviews, customers will have no reason to procrastinate the purchase of your product.
Takeaways
In addition to this, a review automation system will also help you save time. Thus you will be able to narrow down your focus on fueling the growth of your business rather than sending manual review requests on Amazon. We hope that our article gave you a brief about the automated systems in Amazon reviews and how they can boost your D2C business in the marketplace. Contact our experts to know how Saffron Edge can help you grow your business with Review Automation on Amazon. We offer holistic Amazon marketplace services to boost your sales on the Amazon storefront.
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Law Firm Marketing Techniques To Reach Its Target Audience Digitally
Building a high-quality pipeline of leads and acquiring potential clients for your law firm isn’t a walk in the park. It requires days of marketing efforts, strategies, and time. If you want more clients for your law firm and are looking to expand your business, then the internet, as a medium for marketing, could be the perfect place for you to garner a significant amount of exposure and visibility. Having a great online presence can help you in attracting more eyes over the internet to your online business, it helps you to get ahead of your competitors as well. As per the statistics released in 2019 by Georgetown Law, the average revenue growth in the law market was around 5.4%. However, the market size for online legal services in the USA has expanded into a $9 billion industry as of 2020. Many tech-savvy legal experts and marketers predict that the post-pandemic phase, the year 2021 can turn out to be a golden year for online law firms as they predict a market size of $767.1 billion. 2021 will be a crucial year for law firms that exist online, as they must fuel their ignition by working towards website optimization for better search engine rankings and enhancing their online visibility so that they can reach their target audience and can generate more leads. Let’s look at some of the major law firm marketing techniques that can help you to reach your target audience over the internet. 1. Personal Branding Is A Must No matter how easy the internet has made the online search or product/service buying, online users will always remain a bit skeptical about the effectiveness and legitimacy of the product/service providers. Nowadays it’s a matter of seconds for a client to stop over your website and cross-check some information about your previous works, attorneys, or existing law partners. Therefore the law firms must develop their brand name over their social media accounts, Google listings, and other similar platforms. It will help them to reach those clients who have been surfing the internet in search of reliable lawyers. As per a study made in 2020, 76% of lawyers prefer LinkedIn to build their social media presence, 60% prefer Facebook, 37% have Twitter accounts. Your clients want to know the face behind your law firm’s business, so even when they search your name on a search engine, they must see some credible information so that they can trust you. A strong digital presence eases your way of doing business and portrays your firm as a successful one. Building a well-branded presence over platforms like LinkedIn gives a direct statement to your potential clients that your law firm is a prominent one. Make sure you add details like bio, contact details, expertise, e-mail, and a strong CTA. 2. Focus On Local SEO If your law firm exists in New Jersey, it would make no sense for you to target clients that live in Minnesota. Isn’t it? Ignoring local SEO aspects is like throwing darts in a dark room, therefore always initiate your marketing plans by targeting audiences that exist in your firm’s location, target your home crowd first! Did you know 96% of the legal clients look for legal aid through Search Engines? Your local clients are also searching the internet for a law firm like yours, you can acquire all of them through local SEO. Focus on local keywords for your website, make sure to get yourself ranked against those keywords, get your law firm listed in local directories. Heard about NAP? It stands for Name, Address, and Phone, make sure you provide these details on local citations because it will help you in ranking well in local search results. You can also make offline efforts to promote your online website, how? By engaging with local communities at local events, law school, or college events by sharing your knowledge with them in the legal spectrum. All these efforts can help you to drive local organic traffic to your website which will help you in improving your local Search Engine rankings as well. 3. Get Instant Results Using Paid Search Using Google paid search can help you in driving highly-qualified leads instantly. Well strategized Google Ads can turn your website into a lead generating machine because then you’ll be able to advertise directly to those who are looking for a law firm just like yours. It’s one of the best ways to drive targeted traffic to your website. Your Google campaigns can be optimized according to the needs of your audiences so that you can reach highly qualified leads in no time. Your paid ad campaigns must incorporate a dense keyword strategy for the landing pages for a high-quality score with ‘Thankyou pages’ after leads submit their form. You must involve niche-specific long-tail search terms as well. Did you know 72% of legal clients access search engines via smartphones instead of desktops? Therefore, you have to ensure that your website has been optimized for mobile users as well. The Google algorithm might demote and harm SEPRs of those web site’s that aren't mobile-optimized. Therefore, make sure that your law firm's website is mobile responsive, it’ll be easier for your paid ads to drive both mobile and desktop users to your website. 4. Video Content Is The Future We would like to quote an article that was published by Forbes, which said “Video content Will Make Up 82% of Internet Traffic by 2020”. We know that YouTube (owned by Google) is the world’s second-largest search engine after Google. YouTube’s search engine gets 3 Billion searches every month! You might have noticed how several YouTube videos rank way higher than blogs in Google Search results. Have you? According to a study made by American Bar Association, 27% of firms that have a team size of 10-50 lawyers, use video marketing to get more exposure, visibility, and clients. Law firms and lawyers can attract potential clients by building their YouTube channels where they can talk about specific problems, this will help them to attract potential clients organically because they’ll be able to rank higher in the SERPs. You can treat your videos as a smart Call-To-Action for your viewers. You can link your YouTube videos on your website’s homepage, it’ll allow your visitors to know more about your firm, and they'll feel a connection. Linking these videos on your homepage will also encourage them to share their emails because it might make your video content relevant which makes them think that your firm is a trustworthy one. 5. Publish High-Quality Content Publishing high-quality, relatable, and relevant content on your website blogs can attract online readers who might be studying the same industry. You can provide useful information or articles to your readers that can be about recent amendments in your judicial system, your successful cases, answers to their search queries, etc. It will help you in driving potential customers to your website. Always emphasize on publishing high-quality blogs rather than a bundle of poorly written pieces. The same goes for social media platforms like LinkedIn or Facebook. When you publish your opinions, videos, comments, and posts on such platforms it generates a sense of trust among your visitors. Choose one such platform that helps you to fetch more views, shares, and comments. According to a report published by Law Technology Today, in 2019, 70% of the law firms got new clients through their company's website. So it’s highly advised that you should optimize and update your website content. Make sure that your website design is attractive, every page is readable and engaging enough for a visitor so that he or she spends more time on the website. 6. Use Social Media Promotions Once you have optimized your website design, content, and other technicalities, you shouldn’t wait or just rely on your website blogs. If you have spent a significant amount of money as well as time on building your website then you shouldn’t ignore the power of social media promotions. Promote your blogs on various social media platforms like LinkedIn, Facebook, etc. Many marketers reveal that 80% of their social media leads are derived from LinkedIn. LinkedIn is 277% more effective Facebook lead generation! Promote your content through Linkedin Ads, it’ll expose your content to a much wider audience that will help you in driving loads of traffic to your website. Social media promotions or sponsored posts are meant to provide great exposure because you are exposed to a wider audience which helps you in grabbing the attention of a large audience at once. Remember, the most popular marketing channels, among all types of firms are LinkedIn (42%), Email (41%), and Facebook (33%). 7. Have A Solid Online Reputation How do you judge whether a restaurant is decent enough to have dinner at? Simply by looking at their reviews, right? This works similarly for the legal firms as well that exist over the internet, therefore you must manage your online reviews. You must encourage your previous clients to post their reviews or feedback on your attorney’s performance on review sites like Google+, Yelp, etc. Customer reviews play a huge role in influencing the purchase intent of your potential buyers. The moment a user reads all your positive reviews, he or she steps into the first phase of conversion where they find your firm reliable and therefore click on your link to check your website. 93% of online customers go through online reviews before investing in a product or a service. Make sure you reply to your online reviews, it doesn’t matter whether they are good or bad, the motive is to make every reviewer feel valued. You can address or resolve their queries, and can even make a disappointed client feel happier by assuring him or her an excellent service ahead in the future. Add client testimonials on your homepage as they help you in converting new visitors into high-value clients. Conclusion Online business is a very competitive sport, and when we talk about the legal industry, it is as furious as any other online business. To garner a large client base, you need to work actively behind optimizing your website and devote time to online marketing. Every lawyer or law firm whose website exists online must keep an eye on the latest industry trends. Today, individuals who want to seek legal aid are looking for law firms that can provide them valuable information as well as relevant content so that they can trust them. In 2020, 65% of law firms had spent their majority chunk of marketing budgets on online marketing (as per the data provided by Clio), why so? The reason is simple - 'Most of your potential clients are on the internet. Nowadays when people spend so much time over the internet and on their smartphones, nobody has the time to open their phonebooks or catalogs. They'll rather find hundreds of law firms in a single click. So law firms must have a robust online presence to attract potential clients to their website. If you are a law firm, young, budding, or old, you must make use of the internet to attract more clients. Our experts at Saffron Edge offer the best legal marketing services to grow your legal business to new heights. Contact us today to know more! ...
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Also, make sure that your website’s interactiveness is as good on mobile as on desktop. Say nay to pop-ups Pop-ups are considered to be intrusive for smooth user experience. They also hamper the SEO rankings and many certified SEO professionals advise against using them. So it is better to avoid pop-ups on your web pages. If it is almost necessary to place a pop up make sure that the pop up does not cover the majority of content on your webpage. Steer towards providing a safe browsing experience The optional choice of incorporating HTTPS into your domain has now become mandatory for every website. HTTPS was introduced in 2000 to provide a safe browsing experience to its users. And from 2006 onwards Google has been pushing its usage actively. With the increasing number of cyber threats, it has become necessary to use HTTPS. Additionally, it also affects the ranking of your page on the Search Engine Result Page (SERP). 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