Precisely Target Your Audiences with B2B LinkedIn Ads

Sabah Noor

Mar 10, 2025

10 min read

Table of contents

What are B2B LinkedIn Ads?
Why LinkedIn Ads Outperform Other Platforms?
Best Practices for High-Performance B2B LinkedIn Ads
What To Promote with B2B LinkedIn Ads?
Why LinkedIn for B2B Marketing?
What to Expect with B2B LinkedIn Ads?
Conclusion

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For years, B2B marketers have struggled to generate high-quality leads through traditional digital advertising. Unlike B2C, where impulse purchases dominate, B2B sales cycles are long, requiring multiple touchpoints and trust-building.

This is where LinkedIn Ads and Performance Marketing on LinkedIn have revolutionized B2B lead generation.

With over 1 billion professionals and decision-makers using LinkedIn, it has become the most powerful platform for B2B advertising. However, many businesses fail to leverage it effectively.

In this blog, we’ll discuss how LinkedIn Ads + Performance Marketing drives scalable B2B growth, helping businesses optimize ad performance and maximize ROI.

What are B2B LinkedIn Ads?

B2B LinkedIn Ads are paid advertisements on LinkedIn specifically designed to target business professionals, decision-makers, and companies.

They help businesses generate leads, increase brand awareness, and drive conversions among a highly targeted audience.

Performance marketing with LinkedIn ads is the best data-driven approach to advertising. Success is measured based on conversions, lead generation, and revenue impact.

Unlike traditional branding campaigns, performance marketing ensures that every dollar spent delivers measurable business outcomes.

On LinkedIn, performance marketing includes:

Sponsored Content Ads – Engage professionals with high-value content.
LinkedIn Message Ads – Personalized messages directly in users’ inboxes.
Dynamic Ads – Automated, personalized ads based on user data.
LinkedIn Lead Gen Forms – Convert prospects instantly without leaving the platform.
Retargeting & Audience Expansion – Re-engage high-intent visitors.

By leveraging LinkedIn’s advanced audience targeting, businesses can reach decision-makers, CXOs, and industry leaders at the right moment in their buying journey.

Why LinkedIn Ads Outperform Other Platforms?

LinkedIn’s advantage over Google, Facebook, and Twitter/X lies in its business-focused audience and intent-driven engagement.

Here’s why LinkedIn Ads are a game-changer for B2B:

Higher Quality Leads – 4 out of 5 LinkedIn members drive business decisions.
Precise B2B Targeting – Use job titles, company size, industries, and seniority to reach the right audience.
High Conversion Rates – 2x better lead conversion rates than other social platforms.
AI-Driven Personalization – LinkedIn’s AI optimizes ad performance for better results.

Without LinkedIn Ads, businesses risk wasting budgets on generic, untargeted B2B ads that fail to convert.

LinkedIn Ad Types & How They Work for B2B Lead Generation

Here’s a breakdown of LinkedIn’s most effective ad formats for performance marketing:

LinkedIn Ad Type	Best For	Key Features
Sponsored Content Ads	Brand awareness & engagement	Native feed ads, high CTR
Lead Gen Forms	Instant lead capture	Pre-filled forms, higher conversion
Message Ads	Direct engagement	Personalized outreach, inbox delivery
Dynamic Ads	Personalization at scale	Auto-customized ads based on user profiles
Text Ads	Cost-effective clicks	CPC model, budget-friendly
Video Ads	High engagement storytelling	AI-powered video optimization

By combining these ad formats, B2B marketers can create a full-funnel marketing strategy that nurtures leads and drives conversions.

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Best Practices for High-Performance B2B LinkedIn Ads

To maximize ROI, businesses must optimize their LinkedIn Ads for performance. Here are expert-level strategies to achieve better engagement, leads, and conversions:

1. Target Decision-Makers with Precision

CXOs, Directors & VPs
Buyers & Procurement Heads
Industry-Specific Leaders
Companies by Revenue & Employee Size

2. Leverage AI-Powered Ad Optimization

Help businesses auto-optimize targeting, bids, and placements to increase conversions.
Use AI-powered insights to adjust your campaign in real-time.

3. Create Engaging & Emotion-Driven Ad Creatives

B2B audiences don’t just engage with logical facts – emotion plays a huge role in decision-making.
Use storytelling, case studies, and visually appealing creatives to connect with your audience.

4. Use LinkedIn’s Retargeting & Lookalike Audiences

Retarget website visitors & video viewers
Use lookalike audiences to scale reach efficiently
Focus on multi-touchpoint nurturing to close B2B deals

5. Optimize for High-Intent Lead Capture

Use LinkedIn Lead Gen Forms for frictionless lead collection.
Offer free resources (whitepapers, reports, demos) in exchange for contact details.
Ensure your landing pages are CRO-optimized for maximum conversions.

What To Promote with B2B LinkedIn Ads?

It’s not easy to decide the right type of Ad you need to run along with the Ad formats. But here’s something to get you started:

Content Offers for Top-of-Funnel Leads

Content offers like guides, checklists, templates, and third-party reports work best for generating top-of-funnel leads on LinkedIn. These leads may not be as far along in the buying process as demo requests, but they are more scalable.

To make content offers work, you need:

A strong outbound sales team
High-quality, relevant content assets
Lead nurturing and marketing automation
Dynamic ads relevant to different audience segments

Demo Offers for Bottom-of-Funnel Leads

Demo offers generate high-intent leads but are harder to scale. To make them work, you need:

A narrowly defined target audience matching your ICP
Compelling ad creative and copy
A streamlined demo request process
SDRs who can follow up and qualify leads quickly

Why LinkedIn for B2B Marketing?

LinkedIn ads are a go-to choice for many top B2B marketers and companies looking to scale their business.

As the world’s largest professional social network, LinkedIn provides many targeting options based on the job and company data users voluntarily share in their profiles. No other platform has job titles, job functions, company names, and other professional audience details like LinkedIn.

This makes it an ideal platform for reaching decision-makers and influencers at your target accounts.

However, B2B LinkedIn ads come with a higher price tag compared to other social media platforms:

Cost per lead: $100–$800
Cost per click: Up to $50

To make LinkedIn ads work for your B2B company, you need:

A high estimated lifetime value (LTV) per customer (typically at least $3,000)
A sales team that can effectively follow up on leads generated from your campaigns

What to Expect with B2B LinkedIn Ads?

As AI transforms marketing, LinkedIn Ads will evolve to become more personalized, automated, and data-driven. Here’s what’s coming:

AI-Generated Ad Creatives – Predictive AI will create ad variations based on audience behavior.
Conversational Ads via AI Chatbots – LinkedIn will integrate AI-driven messaging for direct engagement.
Advanced Predictive Analytics – AI-powered insights will auto-adjust ad spending for better ROI.

To stay ahead in B2B performance marketing, businesses must now adopt AI-driven LinkedIn ad strategies.

Conclusion

B2B businesses that ignore LinkedIn Ads are missing out on high-quality leads and exponential growth. By implementing a performance marketing strategy tailored for LinkedIn, businesses can:

Reach decision-makers directly
Improve ad engagement & conversion rates
Scale B2B lead generation profitably

At Saffron Edge, we specialize in LinkedIn Ads and performance Marketing to help B2B brands maximize ROI. Want to increase leads and revenue through LinkedIn?

Frequently Asked Questions

LinkedIn Ads target business professionals & decision-makers directly, making it the best platform for B2B lead generation.

LinkedIn Lead Gen Forms deliver higher conversion rates as they pre-fill user data, making lead capture seamless.

The budget varies depending on the goals, but we recommend starting with $5,000-$10,000/month for optimized performance and testing.

Done-for-You B2B LinkedIn Lead Generation

We handle LinkedIn targeting, ad creatives, and lead nurturing—so you can focus on closing deals. Let’s build your high-performance lead generation engine today!

Get Started

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Artificial Intelligence (AI) Is Altering eCommerce For Better - Learn How

Artificial Intelligence (AI) is one of the hot selling topics of this century. Although AI has been around since the 80s, it has found exciting applications in this decade only. AI has grown on such a magnanimous scale that analysts hold the view that it will touch the $120 billion mark by 2025. AI has crawled into various sectors, like automation, marketing, analyzing, and e-commerce. The e-commerce sector has undergone a complete transformation by incorporating Artificial Intelligence (AI). AI has even influenced custom eCommerce development. Consumers often get confused with the bewildering amount of products and brands available on the internet and thus cannot find the product matching their exact preferences. AI solves this problem by gathering user data, analyzing the consumers’ taste, and presenting the options accordingly. This also creates an environment where only the brands delivering quality products and services can sustain and thrive to grow. On the other hand, consumers get better products for their money. AI is altering the e-commerce sector in the following ways: Personalized Recommendations The famous pay per view service provider Netflix made a breakthrough in its business when it rolled out the feature of personalized recommendations. It started recommending movies and TV shows to its users based on the users’ previous choices. The IT giant Amazon then followed this model and reported a 28% growth in its user base. Netflix also got the recommendations right 80% of the time. These companies were able to succeed in their ventures because the consumer feels targeted when brands use traditional marketing techniques. Instead, brands are now using AI algorithms to study consumer behavior and track patterns in it. They then suggest products based on this pattern, and the chances of customers buying a product from these suggestions are quite high. The personalized recommendations help businesses, as well. There are several AI search engines which provide data reflecting the various touchdowns of user data. The businesses then use this data to provide a seamless user experience. eCommerce businesses incorporating AI have reportedly shown a 60% growth in their sales. Chatbots Another innovative application of AI in the e-commerce sector is chatbots. Imagine yourself walking into a store and rummaging through each section to find what you need. It would be tedious work, whereas it would be a lot easier if a store guide helps you pick up what you need. A chatbot is your online store guide. With the evolution of AI, chatbots have also become much more advanced. In fact, industry experts claim that by 2020, 85% of customer interactions will be handled by chatbots only. Chatbots are wildly successful among the customers as they provide a personalized experience. In fact, 64% of people claim that they have a hassle free and personalized experience with the chatbots. The business also finds chatbots quite cost effective. Statistically speaking, the companies who use chatbots have a 43% higher customer retention rate than the companies who do not. Stronger Website Ecommerce websites need a good digital marketing strategy to stay ahead of their competitors. The implementation of AI can achieve this. A good digital marketing strategy usually contains trending hashtags and trending topics. Developers can use AI to build custom eCommerce algorithms that traverse through the trending topics and hashtags. The results from the traversing then can be incorporated into designing and building SEO friendly websites. In a survey, 40% of consumers claimed that they switched alternate websites because the initial website was slow. Another way in which AI can help in building better websites is by making websites faster. This can be done by training the AI models to detect the touchdowns of a website where the underlying code can be optimized, thus resulting in faster websites. This is known as code crunching. Marketing Assistance AI can be a useful tool for e-commerce business. With the use of AI algorithms, e-commerce sites can gain insights into user data and thus build better marketing strategies for their targeted audience. According to Gartner's leading global and research firm, 40% of sales processes will integrate AI in their workflow by 2020. This surge is because AI helps you to market your product or service to a much refined targeted audience. The goal is to sell the right thing to the right audience at the right time. As the targeted audience is refined, the chances of selling the product or service also increase, thus leading to a better CRO. This is most commonly used in facebook audience targeting. Also, as you know your customer, it will help you to design your products and services according to their needs. AI also helps to predict marketing trends according to the current market data. Conclusion Artificial Intelligence is still in its early evolving phase. Each day new breakthroughs are being made in the field of AI. Developers around the world are finding new and exciting ways to implement AI in various sectors of our day to day lives. The eCommerce section has also experienced a colossal impact on the integration of AI. This is the right time to get accustomed to these revolutionary tactics that have the potential to yield tenfold success results. We have already witnessed the success of giants like Amazon and Flipkart. But that is just the tip of the iceberg. With each passing day, AI is becoming a necessary tool in the e-commerce industry, which benefits both the buyer and the seller. So, utilize this tool to get the very best out of it. You can implement AI in your e-commerce business in the following ways. Using AI tools develop a custom eCommerce environment that is personalized for customers. Deploy chatbots on your website as well as on your company Facebook page Integrate AI in your sales and marketing process. Engage in customer retargeting. Over 40% of businesses have increased their sales by potential retargeting customers. Maybe the second time's the charm. Also, another advantage of AI is its uniformity. Whether it is big business, medium sized business or a small scale business, AI tools, when used as per your business, are guaranteed to yield results. The only drawback of AI is that it is still in its early phases and not fully developed, but for some, this may appear as an opportunity. They can reap the early-bird benefits. Click here to hop on this bandwagon of success. ...

Top 10 Trusted B2B SaaS Lead Generation Companies [2025]

Generating high-quality leads is critical to a B2B SaaS company’s growth. Even the best products/services can go unnoticed without a consistent stream of potential customers.  This is where working with a trusted B2B SaaS lead generation company becomes essential.  These agencies specialize in identifying, attracting, and converting business leads into paying customers. This blog will cover what B2B SaaS lead generation is, the advantages of working with a lead generation company, and the top 10 trusted lead generation companies in 2025. What is B2B SaaS lead generation? B2B SaaS lead generation refers to attracting and converting potential business customers into leads for SaaS products. Unlike consumer-oriented lead generation, this focuses on targeting businesses that need software solutions to streamline operations, enhance productivity, or solve specific pain points. The process typically involves multiple strategies, such as: Content Marketing: Creating valuable resources like blogs, whitepapers, and webinars to attract decision-makers. Email Campaigns: Personalized outreach to engage potential leads effectively. Search Engine Optimization (SEO): Driving organic traffic from prospects searching for solutions. Paid Ads: Leveraging platforms like LinkedIn and Google Ads to target niche audiences. What are the advantages of partnering with a lead generation company? Partnering with a specialized SaaS lead generation company can offer several benefits, particularly for SaaS businesses looking to scale their lead acquisition efforts quickly and efficiently. 1. Expertise and Focus Lead generation agencies specialize in attracting the right leads using industry-specific methods. With years of experience, they can quickly identify prospects more likely to convert into customers. They are well-versed in targeting the right decision-makers in a business and know how to craft messages that appeal to these individuals. 2. Saves Time Outsourcing lead generation frees your internal team to focus on higher-value tasks like product development and customer success. Instead of generating leads, your team can focus on closing sales and nurturing relationships with existing clients. 3. Cost-Effective Building an internal lead generation team can be expensive and time-consuming. Lead generation agencies provide access to tools, technology, and expertise without the cost of hiring and training staff, making them a more cost-effective option for many SaaS companies. 4. Advanced Tools and Technology Most lead generation agencies use sophisticated tools and software to enhance their outreach efforts. This includes customer relationship management (CRM) platforms, analytics tools, and automation software that track prospects’ behavior and optimize campaigns for better results. 5. Improved Lead Quality Agencies focus on delivering high-quality leads rather than just increasing the volume. They refine lead-generation strategies to target businesses genuinely interested in your software. This ensures that the leads handed over to your sales team are more likely to convert. Top 10 B2B SaaS lead generation companies Here’s a list of well-researched top 10 B2B SaaS lead generation companies that will bring a massive flow of high-quality leads and ensure they don’t step out of your funnel without taking the right steps. Company Top Services Features Saffron Edge Growth Marketing, Semantic SEO, Account-Based Marketing, Paid Marketing, Marketing Automation, CRO, Social Media Marketing 17+ years of experience, Data-driven lead targeting, revenue-focused marketing activities, SaaS-specific strategies, Full-funnel marketing LeadNXT Lead Management Software, Lead Tracking & Follow-Up, CRM Project Management, Lead IVR Solutions, Virtual Assistants End-to-end lead management, CRM integration, IVR-based call automation, Multi-industry expertise EasyLeadz LinkedIn Lead Generation (Mr. E), Prospecting (EasyProspect), Database Enrichment API AI-driven lead generation, Direct contact extraction from LinkedIn, API-based database enrichment, Access to decision-makers UpGrowth SEO (Organic Growth), Paid Ad Campaigns, Content Marketing (Inbound Growth), Social Media Growth Targeted inbound strategies, SEO-focused lead generation, Social media engagement, Data-driven decision-making Technosys Inbound Marketing, Demand Generation, Telemarketing, Customer Support, Brand Experience 10+ years of experience, Multi-industry services (B2B & B2C), Scalable demand generation, Call center & IVR solutions LeadleHQ Appointment Setting, Cold Email Campaigns, Go-To-Market Support 400K+ appointments set, Focus on pipeline growth, Outbound sales expertise, Personalized email campaigns Altitude Marketing Lead Generation (SEO, Paid Ads, Email), Trade Show Marketing, Brand Development, CRM Optimization Tech industry specialization, CRM optimization for better lead tracking, Event-based lead generation, Paid ad expertise Growth.cx Account-Based Marketing (ABM), Growth-Led SEO, Content Marketing, Performance Marketing SaaS startup focus, Personalized ABM campaigns, SEO-led growth strategy, Scalable marketing solutions Hey Digital PPC Advertising, Paid Social Ads, Niche Platform Ads (Quora, Product Hunt), Landing Page Optimization B2B SaaS-focused, Multi-platform ad campaigns, High-converting landing pages, A/B testing LeadoConnect B2B Lead Generation, Appointment Setting, Multi-Channel Prospecting Data-driven lead targeting, Multi-channel outreach, Enterprise-grade technology, Sales pipeline optimization.   This table provides a clear comparison of each company’s offerings and strengths.  1. Saffron Edge Saffron Edge is a full-service marketing agency with 16 years of experience helping B2B SaaS companies generate high-quality leads and achieve consistent growth. We focus on reducing Customer Acquisition Costs (CAC) while maximizing ROI through proven, data-driven strategies. As a leading B2B SaaS lead generation company, we apply industry expertise and proven strategies to drive measurable results and sustainable growth. Learn more about our services here. Key Services: Growth Marketing: Data-driven strategies to attract and engage your target audience while lowering CAC and improving ROI. Semantic SEO: A content strategy designed to increase website traffic, conversions, and visibility. Account-based Marketing: Custom strategies to target and engage key accounts for better results. Marketing Automation: Automates lead nurturing and customer engagement for consistent outcomes. Paid Marketing: Manages PPC campaigns to generate leads and optimize ROI. Content Marketing: Creates SEO-driven content to boost engagement and address audience needs. Conversion Rate Optimization (CRO): Optimizes landing pages and conversion funnels to increase lead generation and revenue. Social Media Marketing: Builds and manages social media presence to reach the right audience. Pricing: Contact our team for a custom quote based on your needs. 2. LeadNXT LeadNXT offers B2B lead generation, lead nurturing, and sales management services. It serves industries such as healthcare, real estate, marketing, and finance. It provides end-to-end lead generation and management solutions tailored to various industries. Key Services: Lead Management Software: Tracks lead activity, such as sales notes, calls, and emails, and centralizes prospect data. Lead Tracking & Follow-Up: Collects website visitor data and helps convert leads with follow-up campaigns. CRM Project Management: Provides CRM setup, training, and customization, optimizing ROI through automation. Lead IVR Solutions: Automates call handling and tracks calls to improve sales and reduce costs. Virtual Assistants: Provides cloud-based services for call routing and voicemail management. 3. EasyLeadz EasyLeadz provides end-to-end B2B lead generation solutions powered by technology and a skilled team of engineers and business professionals. Their platform uses online insights and authentication to generate high-quality leads. Key Services: LinkedIn Lead Generation: Their tool, Mr. E, extracts direct contact numbers from LinkedIn, enabling seamless outreach to potential clients. Prospecting: EasyProspect provides contact details of decision-makers in small and mid-size companies, including those without LinkedIn profiles. Database Enrichment: Their API integration completes customer profiles with accurate data, improving CRM and sales system efficiency. 4. UpGrowth UpGrowth is a lead generation company that uses targeted strategies to help businesses acquire and retain clients. They use SEO, paid campaigns, and social media to generate and nurture leads efficiently. Key Services: Organic Growth: upGrowth improves website visibility through SEO, attracting relevant traffic that converts into leads. Paid Growth: They run targeted search and social media ad campaigns to connect businesses with quality prospects. Inbound Growth: upGrowth uses content marketing and email nurturing to increase brand awareness and lead conversions. Social Growth: They manage social media accounts to build credibility and maintain engagement with potential customers. 5. Technosys Technosys is a lead generation company with over 10 years of experience. It serves B2B and B2C clients in insurance, real estate, education, travel, and energy industries. Technosys' goal is to deliver targeted leads and improve sales performance. Key Services: Inbound Marketing: Provides VOIP phone systems and IVR applications to efficiently manage inbound sales and support calls. Demand Generation: Offers inbound and outbound call center services for telemarketing, customer support, market research, and high-volume call handling. Brand Experience: Supports businesses in maintaining professional customer interactions through reliable call center services that align with brand expectations. 6. LeadleHQ LeadleHQ, based in Chennai, specializes in appointment-setting and go-to-market services. They have scheduled over 400,000 appointments for more than 300 clients, focusing on building sales pipelines and driving revenue growth. Key Services: Appointment Setting: Handles outbound lead generation, ensuring clients get consistent and qualified leads. Cold Email Campaigns: Design targeted email campaigns to connect with prospects and set appointments. Go-To-Market Support: Helps startups identify their target customers and refine value propositions. 7. Altitude Marketing Altitude Marketing is a U.S.-based B2B lead generation agency that focuses on driving leads for tech businesses. They offer paid ads, web design, and trade show marketing services to help clients build connections and grow their lead pipeline. Key Services: Lead Generation: Combines paid ads, SEO, and email marketing to generate leads. Trade Show Marketing: Helps clients generate leads and build relationships at trade shows. Brand Development: Builds strategies to attract and engage potential customers. CRM Optimization: Optimizes CRM systems for better follow-up and lead management. 8. Growth.cx Growth.cx is a marketing agency based in India. It specializes in lead generation for SaaS startups and offers SEO, content marketing, and account-based marketing services to help businesses grow. Key Services: Account-based Marketing (ABM): Focused lead generation for high-value accounts with personalized strategies. Growth-led SEO: SEO strategies designed to attract quality leads. Content Marketing: Creating various types of content to engage and retain customers, such as blogs and social media content. Performance Marketing: Data-driven ad campaigns aimed at maximizing ROI and generating leads. 9. Hey Digital Hey Digital is a B2B SaaS marketing agency specializing in paid advertising, including PPC and video marketing. They focus on short-term lead generation with scalability options for long-term growth. Key Services: Paid Search: Target customers who are actively searching for your product. Paid Social: Run ads on platforms like LinkedIn, Facebook, etc. Untapped Opportunities: Advertise on niche platforms such as Dribbble, Product Hunt, Quora, etc. Landing Pages: Create high-converting landing pages and run A/B tests. 10. LeadoConnect LeadoConnect is a B2B lead generation company in India that helps businesses attract high-quality leads to improve sales pipeline and growth. Key Services: B2B Lead Generation: LeadoConnect focuses on data-driven strategies to identify and target qualified prospects, ensuring accuracy and effective lead generation. Appointment Setting: They use enterprise-grade technology and multi-channel strategies to streamline the appointment-setting process. Wrap Up Working with a specialized SaaS lead generation agency can make a big difference for your business. It helps you reach the right audience, increase conversions, and boost sales. The agencies listed here are some of the best in the industry, each offering unique expertise in B2B SaaS lead generation. Choosing the right lead generation agency can majorly impact your business's growth. With their tools, experience, and knowledge, you will have a steady stream of qualified leads to support your SaaS company’s success now and in the future. Contact Saffron Edge if you’re ready to scale your business and want to experience a steady flow of sales-ready leads every month. Generate high-quality MQLs with B2B SaaS Lead-gen Choose the right SaaS marketing agency to improve your buyer's journey, keep your customers engaged, and boost your inbound marketing ROI. Get Free Consultation ...

What Is Quality Content? How Google Recognizes & Rewards Them

Rand Fishkin coined the term "10x" in one of his Whiteboard Friday videos, and soon, the already abuzz digital marketing world had a benchmark for what makes content stand out of the crowd. An exceptionally well-written piece of content recognized for the quality and service it provides is termed as a 10x content. But what do we mean when we say content needs to have quality? What are the elements that define quality content? It can be a tricky question to answer. After all, quality is subjective, and everyone has a different way of viewing and analyzing a piece of content. But there are specific parameters, identifying and working on which will be beneficial in developing quality content. And with Smartinsights statistical data revealing the enormous quantity at which content is being produced in a minute, no content creator and marketer can afford to overlook them. Quality content should be based on proper research based on what the target audience is looking for, currently in the industry. It should address and resolve the concern of the prospective customers; There is no room for language, spelling, or grammar mistakes. A quality content follows a consistent style guide, has catchy yet concise heading and subheadings. A content that does not deter from its topic, no matter the length, would keep its readers engaged. Focused content is quality content. The content should encourage people to engage with the business, leading them to take the desired action. A content with facts, statistics, and data adds to the credibility by reassuring people into believing the effectiveness of your products or services. High-quality content is available in a format preferred by the audience, whether it is long-form posts, videos, or images. This will vary with the platform it is being published on. Talking about the platform, good quality content is optimized, not just for search engines but social media as well- attractive, recent, shareable. While imbibing the characteristics mentioned above, you can produce quality content. The gravity of the impact it creates ultimately boils down to whether or not it is searchable on the prominent search engines like Google. With 93% of online experiences starting with a search engine, it should not come as a shock to you that your prospective consumers rely heavily on the search engines to find the products and the services they need. Do you want high organic traffic? For that, you need to have a good search engine ranking, which a quality content can assure you. But this is possible only when you understand how the particular search engines recognize quality content. We are going to focus on what Google defines as high-quality content. (a) Google sends you the most traffic; (b) Google has been consistently dominating 90% of the search market. With the latest Penguin and Panda update, it is clear that Google aims only to deliver high-quality content to the seekers. Google now has all it's ranking algorithms focused on indexing, crawling, and ranking quality content from every possible rabbit hole on the internet. With the goal to further enhance the quality of the search engine, this update's foundation is a calculation or filter which determines whether the content is of high quality of low-quality. The low-quality content is then rearranged to be pushed further back to the SERP's. The formula or Panda Filter, as it is commonly called, look for signals to identify and differentiate between the varying degree of content quality. So, what makes Google's quality content? For Google, EAT defines the quality of content. What is EAT, you ask? E-A-T stands for Expertise-Authority-Trust. Let's elaborate on them: Expertise You know how, for any business-related trouble, there are certain leaders or digital gurus whose advice you trust for its results? You need to be that for the products and services your area offering and in that industry. You are aiming at a high rank in the search engine results; you need to put out such content that establishes you as an expert in the particular field. What will define your online expertise? Your credentials, the author's biography, time visitors spent on each page, shares, etc. Authority How does one establish their authority online? Your well-crafted content pieces should focus only on niche topics and have informational keywords. Backlinks from reputable websites, reviews, awards make for a benchmark that establish authoritativeness. Trust: You need to be the first name that strikes their mind when they are looking for a reliable source of information. A well-researched and adequately quoted content will make it credible. Your content and the website should make people trust it and feel comfortable sharing their personal data, aka high grade of security. They should feel confident enough to invest in your products or services. Indicators of trustworthiness are testimonials, signs of community, social media presence, website security, etc. While the aforementioned forms the foundation of high-quality content per Google standards, it's webmaster guidelines clearly lays down the difference between low and high-quality content. High-quality content would have: Authentic information backed by research and data- adding value for the readers; Images and videos in abundance- to enhance the presentation; No spelling, factual or stylistic errors; Search Intent- were they created for ranking or to resolve customer's queries? Well-researched and engaging information- Making it shareable, or worth bookmarking; Comprehensive information- does it leave out anything of importance?; Sensitivity- can it enrage users for leaving negative comments?; A low-quality content, on the other hand, would: Serve no purpose with their inadequate or no website information; Be stuffed with the keyword for the sake of SEO; Have deceptive designs or doorway pages with plagiarized or automatically generated content; Have inadequate website information and little to no sub-content; Have hidden texts or links Be a website that lacks maintenance and updates; So, how to develop high-quality content? Know and understand your audience; Focus on search intent; Go for a new approach; Conduct thorough research; Answer the latest questions with abundant information Your content needs validation, for which it needs to be shared, for which it needs to be read, for which it needs disability, which only quality content gets. Your SEO-centered content lacking quality might be coming in the way of your goal of achieving higher search engine ranking. Enhance the value of your website by creating high-quality content, because while the SEO strategies keep evolving, high-quality content will always command the marketing world. ...

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Precisely Target Your Audiences with B2B LinkedIn Ads

What are B2B LinkedIn Ads?

Why LinkedIn Ads Outperform Other Platforms?