B2B Paid Marketing for Lawyers: Expert Tips for PPC Success

Sabah Noor

Jun 30, 2021

10 min read

Table of contents

What is B2B Paid Marketing for Lawyers?
Why is B2B Paid Marketing Important for Lawyers?
Key Components of a B2B Paid Marketing Strategy for Lawyers
Best PPC Platforms for Lawyers
10 Expert Tips for B2B PPC Success in Legal Marketing
Conclusion

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Have you ever wondered how law firms can effectively attract and retain business clients in today’s digital-first world? How can attorneys reach a wider audience beyond traditional networking and referrals?

The internet presents endless opportunities, and one of the most powerful tools available is B2B paid marketing—specifically, Pay-Per-Click (PPC) advertising. PPC can be a game-changer for lawyers looking to connect with businesses and corporate clients.

According to the Legal Trends Report, firms that utilize online search ads are hired 25% more quickly than those that do not. (Source)

In this blog post, we’ll explore the ins and outs of B2B paid marketing for lawyers, discuss the benefits of PPC, and give you practical tips to create an effective PPC strategy.

Whether you’re a solo practitioner or part of a large firm, this guide will help you optimize your marketing efforts and drive high-quality leads.

What is B2B Paid Marketing for Lawyers?

B2B (Business-to-Business) paid marketing refers to strategies where businesses, like law firms, use paid advertising to target other businesses as potential clients.

In the context of lawyers, this means leveraging paid ads to attract companies that need legal services, such as corporate law, contract negotiations, intellectual property protection, or employment law.

Paid marketing for lawyers is typically implemented through PPC (Pay-Per-Click) advertising, where you bid on keywords relevant to your practice area.

These ads appear on search engines like Google or on social media advertisements like LinkedIn, where decision-makers from other businesses are likely to be browsing.

By leveraging the right strategies, law firms can gain a competitive edge and increase client acquisition. If you're also looking for paid marketing services, contact us today!

Why is B2B Paid Marketing Important for Lawyers?

While lawyers often rely on word-of-mouth referrals, especially for individual clients, targeting businesses requires a more strategic approach. B2B paid marketing, particularly PPC, offers several advantages:

Highly Targeted Reach: With B2B paid marketing, you can target your ads based on specific demographics, interests, and behaviors of business professionals. Selecting keywords most relevant to your target audience ensures your ads are shown to individuals actively seeking legal services.
Cost-Effective: Unlike traditional marketing methods, which can be expensive and time-consuming, PPC campaigns provide measurable results and allow you to control your budget. You only pay when someone clicks on your ad, making it a more efficient use of your resources.
Increased Visibility: Your PPC ad will appear above organic search results when a potential client searches for legal marketing services related to your expertise. This increased visibility can significantly improve your chances of attracting new business clients.
Measurable ROI: One of the main advantages of PPC is the ability to track every click and conversion. You can easily measure the effectiveness of your ads and adjust your campaign for optimal performance, ensuring you’re getting the best return on investment (ROI).
Brand Authority and Trust: Having your ads appear at the top of search results, alongside well-established competitors, can enhance your brand’s credibility. It positions your firm as an authority in the field and reassures potential clients that they are engaging with a reputable legal service.

Key Components of a B2B Paid Marketing Strategy for Lawyers

Creating a successful PPC Google campaign requires a structured approach. Here are the key components of a B2B paid marketing strategy tailored for lawyers:

Identify Your Target Audience

Before diving into PPC, it’s crucial to define your ideal business clients. In a B2B setting, this could include small businesses, large corporations, startups, or specific industries such as healthcare, technology, or finance.

You’ll want to think about:

Industry: Does your firm specialize in a particular sector, such as intellectual property, labor law, or real estate law? Identifying industries that require legal services is essential for tailoring your PPC ads.
Business Size: Are you targeting large corporations or small businesses? Different business sizes have distinct needs and budgets.
Location: If you specialize in serving businesses within a specific geographic area, ensure your ads are geo-targeted to appear in that location.

You can create more relevant ads that resonate with the right clients by narrowing down your audience.

Keyword Research

Keyword research is at the heart of any successful PPC campaign. For lawyers, this means finding search terms that potential business clients use to look for legal services.

Consider keywords such as:

General Terms: “corporate lawyer,” “business attorney,” “contract lawyer”
Location-based keywords: “New York business lawyer,” “Los Angeles employment attorney”
Service-specific keywords: “mergers and acquisitions lawyer,” “intellectual property attorney”

Tools like Google Keyword Planner or SEMrush can help you identify the most effective keywords for your campaigns. Focus on long-tail keywords—more specific, less competitive phrases that attract a more targeted audience.

Ad Copy and Creative

Once you’ve identified the right keywords, you’ll need to create a compelling ad copy. This is your chance to convince potential clients that your law firm can provide the necessary solutions.

Here are some tips for writing effective ad copy:

Focus on benefits: Highlight how your firm can solve the client’s problems. For example, “Protect Your Business with Expert Corporate Legal Advice.”
Include a call-to-action (CTA): Tell potential clients what you want them to do. Use phrases like “Contact us for a consultation” or “Get your free case evaluation today.”
Use numbers or statistics: If you have quantifiable achievements or credentials (e.g., “Over 100 successful corporate mergers”), include them to build trust.
Localize your ad: If you’re targeting businesses in a particular area, include the location in the ad to make it more relevant.

Landing Page Optimization

When a potential client clicks on your ad, they should land on a page that matches the ad’s promise and continues the conversation. This is where conversion happens, so it’s important to design a landing page that encourages users to take action.

Your landing page should:

Be clear and concise, with a strong focus on the services you offer.
Include an easy-to-find contact form or phone number for inquiries.
Be mobile-friendly, as many users will access your page via mobile devices.
Highlight any special offers or incentives, such as a free consultation.

Budgeting and Bidding

One of the most significant advantages of PPC is its flexibility. You can set a daily or monthly budget for your campaign, ensuring you only spend what you’re comfortable with. The key to a successful PPC campaign is balancing your budget with the right bidding strategy.

Google Ads and other PPC platforms allow you to bid on keywords, with higher bids increasing the likelihood of your ad appearing in top positions. However, it’s essential to keep track of your cost-per-click (CPC) to ensure you’re not overspending on low-converting keywords.

Monitor and Optimize Your Campaigns

PPC advertising is not a “set it and forget it” type of strategy. Regular monitoring is crucial to ensuring your campaigns perform well. You’ll want to track key metrics such as:

Click-through rate (CTR): The percentage of users who click on your ad after seeing it.
Conversion rate Optimization: The percentage of visitors who take the desired action, such as filling out a contact form.
Cost-per-conversion (CPC): The cost of acquiring a lead or client through PPC.

Based on these metrics, make adjustments to your campaign, such as refining your ad copy, adjusting your bids, or experimenting with different keywords.

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Best PPC Platforms for Lawyers

For B2B paid marketing, the following PPC platforms are particularly useful for law firms targeting business clients:

Google Ads: Google Ads is one of the most popular PPC platforms. Ads appear on Google search results and Google Display Network, allowing you to reach potential clients when they search for legal services.
LinkedIn Ads: LinkedIn is the go-to social media platform for professionals, making it a great choice for B2B marketing. You can target your ads by industry, company size, job title, etc.
Facebook Ads: While Facebook is more commonly associated with B2C marketing, it can still be effective for B2B if you target the right audience. Facebook’s detailed targeting options allow you to focus on specific industries, job roles, and geographic locations.
Bing Ads: Bing Ads is another option for paid search campaigns, though it’s less competitive than Google Ads, which may result in lower cost-per-click.

10 Expert Tips for B2B PPC Success in Legal Marketing

B2B PPC in legal marketing requires a strategic approach to attract high-value clients while staying compliant with industry regulations.

Use Negative Keywords: Negative keywords prevent your ads from appearing for irrelevant searches, saving your budget. For example, if you don’t handle personal injury cases, adding “personal injury” as a negative keyword will help filter out unrelated searches.
Focus on High-Intent Keywords: Target keywords that indicate potential clients are ready to hire legal services, such as “business contract lawyer near me” or “corporate litigation attorney.”
Optimize for Mobile: Many decision-makers search for legal services on their phones. Ensure your ads, landing pages, and forms are mobile-friendly for an optimal user experience.
Leverage Remarketing: Retarget visitors who previously interacted with your site by displaying ads that remind them of your services, reinforcing your firm’s expertise.
Utilize A/B Testing: Regularly test different ad copies, headlines, and CTAs (Call-to-Actions) to determine what resonates best with your audience. Even small tweaks can significantly impact conversion rates.
Geo-Targeting: Focus on specific locations where your ideal business clients are based. For example, if your firm primarily serves businesses in a particular city or state, use geo-targeting to concentrate your ad spend in those areas.
Schedule Ads Strategically: Run your ads during business hours when decision-makers actively search for legal services. Experiment with ad scheduling to find the most effective time slots.
Optimize Landing Page Load Speed: A slow-loading page can increase bounce rates and lower conversions. Use tools like Google PageSpeed Insights to analyze and improve your site’s loading time.
Integrate CRM and PPC Data: Align your PPC efforts with your CRM to track leads more effectively. This will allow you to measure campaign success beyond clicks, following the lead journey from initial contact to client conversion.
Monitor Competitor Strategies: Analyze what competitors are doing with their PPC campaigns. Use tools like SEMrush or SpyFu to identify their target keywords and ad messaging, then find ways to differentiate your firm’s approach.

These expert tips will help law firms and legal service providers optimize their PPC campaigns, maximize ROI, and generate quality leads efficiently.

Why Saffron Edge is the Best for Performance Marketing

At Saffron Edge, we combine data-driven strategies, trending technology, and industry expertise to help brands achieve maximum ROI. Our tailored approach ensures that every campaign is optimized for conversions, engagement, and business growth.

Here’s why we are the best choice for performance marketing:

1. Data-Driven Strategy for Maximum ROI

We leverage advanced analytics and AI-powered insights to create highly targeted campaigns. By continuously tracking key performance metrics, we optimize strategies to ensure you get the best return on investment.

2. Omnichannel Marketing Approach

From PPC and SEO to social media and content marketing, we implement a comprehensive strategy that reaches your audience across multiple touchpoints. This ensures better brand visibility and higher engagement.

3. Conversion-Focused Campaigns

Our performance marketing solutions are designed to drive real business outcomes. We optimize landing pages, ad creatives, and user journeys to improve conversion rates and maximize lead generation.

4. Customized Solutions for Every Business

No two businesses are the same, and neither are our strategies. We tailor our performance marketing campaigns to align with your specific goals, industry, and audience, ensuring highly relevant and effective results.

5. Continuous Optimization & Real-Time Reporting:

We don’t just sit and forget. Our team continuously monitors campaign performance, making real-time adjustments to improve efficiency and effectiveness. Our transparent reporting keeps you informed every step of the way.

At Saffron Edge, we go beyond traditional marketing to deliver performance-driven strategies that fuel long-term success. Whether you want to scale your business, enhance brand awareness, or boost conversions, our expertise ensures you achieve your marketing goals.

Conclusion

B2B paid marketing, especially through PPC, offers law firms a powerful tool for reaching businesses that need legal services.

With the right strategy in place—targeting the right audience, bidding on the right keywords, and continuously optimizing campaigns—you can attract high-quality clients and grow your practice.

Frequently Asked Questions

B2B paid marketing for lawyers involves using paid advertising to target businesses as potential clients. This strategy helps law firms connect with companies in need of legal services, such as corporate law or employment law, through platforms like Google Ads or LinkedIn Ads.

PPC allows law firms to appear at the top of search results when businesses search for legal services. Law firms can target the right audience by bidding on relevant keywords, ensuring their ads reach decision-makers actively seeking legal assistance, leading to higher client acquisition.

The main benefits of PPC include highly targeted reach, cost-effectiveness, increased visibility, measurable ROI, and enhanced brand authority. It allows law firms to control their budget, track results, and adjust campaigns for optimal performance, all while improving the chances of attracting high-quality clients.

Start by identifying the specific legal services you offer and your target industries. Use keyword research tools to find relevant terms like “corporate lawyer” or “employment attorney.” Focus on long-tail keywords to reach a more targeted audience and optimize your ad performance.

Google Ads, LinkedIn Ads, and Facebook Ads are popular PPC platforms for law firms targeting business clients. Google Ads offers broad reach through search results, LinkedIn Ads allows precise targeting of professionals, and Facebook Ads can help you target specific industries or roles, even in B2B marketing.

Boost Your Law Firm’s Success with Targeted Paid Marketing!

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How to Find The Best Keywords With ‘Ahrefs’ and ‘SEMrush’

Who doesn’t like free traffic from Google? I do and I am pretty sure you fancy a lot of traffic coming to your website from Google as well. And a thorough keyword research is probably the best way to get it. Obviously, if all your website content is wrapped around keywords that boast a high search volume, you are bound to receive some extra traffic. Moreover, merging the power of digital marketing with your keyword optimized content will have you reaching new heights of exposure and traffic coming to your website, which is never a bad thing for your business, right? Think you don’t have the required knowledge or time to conduct a proper keyword research? You’re wrong! It could have been the case 10 years back but in this tech-savvy world of today, doing keyword research is a piece of cake. How? By using the best keyword research tools out there. As you would have guessed it from the title, we will be diving deep to research the best keywords in both Ahrefs and SEMrush - which are undoubtedly the best keyword research tools out there.. But first, we need some keywords before we begin with our actual research. How to find the right keywords? Finding the right keywords to rank is crucial as the ranking of your blog/webpage will be based on the keywords targeted through the content wrapped around it. Accordingly, there are many ways to ascertain the aptest. keywords for your business. Let’s look at some of them - 1. Know who you serve If you are doing keyword research for a client or doing it for your own product, knowing who and what a website serves to its visitors is a crucial step in finding some relevant seed keywords. You can have a look at the title tags and H1 tags of any webpage to get a gist of the keywords to be chosen. For example, if you are a digital marketing agency, digital marketing or online marketing or marketing should be the keyword your homepage must be built around on... 2. See through your user’s eyes It’s important to get into your user’s shoes and think about their intent when searching for your services online. Say, a searcher wants to buy ‘shoes’. His searches would be something like this - ‘nike shoes’, ‘casual shoes’, ‘best formal shoes’ or something similar. So, if you sell shoes, it makes sense to add these search strings to your keyword list. 3. Use a tool You might need around 30-40 apt keywords for your research. And using a tool like Keyword Planner can come in handy when searching for keywords with high search volumes. But using Keyword Planner requires a Google Adwords account which can be a trouble if you don’t have one. Don’t worry though, there are other tools that deliver this functionality as well. And probably the most used keyword finder, after Keyword Planner, is Keyword Tool This tool literally bombards you with all the relevant keywords there are in accordance with your query. Suppose, you want to write a blog post for currently the most trending keyword in the UK - GDPR. Let’s see what keywords the tool throws at us - The search resulted in 538 unique keywords for the query. You’ll need the paid version to get the metrics as well but we won’t be needing them as all the data will be exported to Ahrefs. Now, combining the keyword results from the above-mentioned methods, export them to an excel sheet and delete some that you deem irrelevant. Getting down to the research Copy and paste the keywords to Ahrefs or SEMrush to begin your quest of choosing the best keyword. Both of these tools are great. Both are quite similar in pricing as both the tools offer a basic subscription of $99 and provide almost the same level of functionality (limited in free accounts) but all the difference lies in how they present data to users and that can sometimes make all the difference. I personally like Ahrefs more because of the sheer simplicity of the platform when it comes to keyword research and they also present their data in a more intuitive way (which you’ll see through screenshots as you’ll further read this blog). Which is probably the reason why we use it for our SEO purposes as well. But the only downside of using Ahrefs is that they don’t provide a free account. In the remaining part of this blog, I will be telling you how to research keywords both on Ahrefs and SEMrush so it completely depends on you which tool you want to use and spend your precious marketing budget on. But before we begin, it’s important to know about some of the metrics that we will be basing our keyword research on to find the most profitable keywords, which are: Keyword difficulty Ranked from 0 to 100, it is an estimate of how hard it will be to rank in the top 10 of search results. Volume Denotes how often a target keyword is searched by users per month in a given country SERP Features This metric shows us the different SERP features present on the search results such as Ads, top stories, related questions, AMP carousels etc. Clicks This metric reflects the total number of clicks in a month on a particular keyword Cost per click It is an estimated cost-per-click value of a keyword. Clicks per search Shows how many search results people click on for a particular keyword. Return Rate Tells us how often search for a targeted keyword again. Now that you know all the metrics to look for in your perfect keyword, we will start off with Ahrefs first: Researching Keywords on Ahrefs Go to the ‘Keywords Explorer’ tab and paste your sheet containing all the remaining keywords on the search tab.You’ll be limited to a hundred keywords here. So, make sure you paste the best of the bunch. After all the keywords are processed, you’ll see a screen which looks something like this: This is the overview page. It gives an idea of the total search volume and clicks of your chosen keywords. But this is not where the gold is. To get a better idea of which keywords to choose, we will click on the metrics tab to get a better idea of how each of the keyword is performing on the SERPs. On the metrics tab, you get detailed information of all the searched keywords. Of all the metrics, you need to primarily focus on Keyword difficulty, volume, and clicks. The perfect keywords to capitalize on would be the ones which are easier to rank and receive a decent amount of search volume and clicks, I like to call them the ‘money keywords’, In this case, those money keywords will be ‘GDPR compliance checklist’, ‘GDPR checklist’ and ‘GDPR for dummies’.So, if you were to write a blog about GDPR, ranking for these 3 keywords would be enough to get to the first page of Google as there’s not much competition.But there will still be some publisher ranking on the top spot for all these keywords and having a look at what they have done to reach to the top can give you an idea of what you need to do better to outrank them. Ahrefs provides for this as well. When you’ll further click on a keyword, it will give you an overview of the keyword with all its metrics and it’s SERP overview.Say, we need to have a look at the competition on the SERP for the keyword ‘GDPR compliance checklist’, to do that, when you’ll click on the keyword, you’ll see something like this: Scroll down and you’ll see a fully detailed SERP overview for the keyword: Having an idea of what content already is out there gives you an opportunity to put on your creative hats and provide the kind of value to searchers that isn’t available yet, which I think can give you a certain edge.So, the best keywords we found on Ahrefs are -  ‘GDPR compliance checklist’, ‘GDPR checklist’ and ‘GDPR for dummies’Let’s see what SEMrush brings to the table... Researching Keywords on SEMrush (free account) Ahrefs and SEMrush are on the same level when it comes to functionality but to unleash the full potential of SEMrush you’ll have to spend some bucks on its subscription (just like Ahrefs). But the good part is that SEMrush lets you play with their tool ‘a little’ to get a gist of how it functions. If you are unsure whether to spend your marketing budget on the platform or not, I seriously recommend you to test their platform before making the final decision. You’ll be limited to 10 searches per day in your free account which I think is just enough to get a feel for the software. Note: Both the platforms are different in how they search for keywords. While Ahrefs can search for multiple keywords (100 max) in one go, SEMrush can search for a single seed keyword at a time and kills the need to use the keyword tool we mentioned earlier.Just go to their website and search for a seed keyword you want to rank for. In our case, we will go with the term we chose for Ahrefs - GDPR. After you click ‘Start Now’, you’ll be redirected to it’s ‘Keyword Overview’ tab in ‘Keyword Analytics’. The ‘Overview’ tab in SEMrush is just like that of Ahrefs, displaying the total search volume, number of results and the search trend of the keyword overtime. But we searched for a seed keyword and not keywords which we will be actually wrapping our content around. For finding keywords that have some untapped potential, you’ll have to click on ‘Phrase Match’ and ‘Related Keywords’ tab to get more results.Here’s what came up when I clicked on ‘Phrase Match’...  And on ‘Related Keywords’... You’ll be limited to 10 results while using a free account. You could’ve played with their filters and stumbled upon the most relevant of keywords for free but SEMrush now requires that you pay to add filters as well… sigh! So, you’ll have to choose the best keywords from those 10 results based on the same metrics we chose in Ahrefs. Go for the keywords that have high search volume and low keyword difficulty.With a free account, unfortunately, that’s all that you can do with SEMrush when it comes to keyword research.Now, we move on to the better things…. Researching Keywords on SEMrush (paid account) With a paid account, you’ll be able to see all the results there are in the searches we did above on the free account.Other than that, you’ll get access to it’s ‘Keyword Magic Tool’ (beta).... sounds interesting, doesn’t it? But what exactly is it? Simply put, it is a new feature that saves researchers using the platform a lot of time as it shows the best keyword results there are that go well with the seed keyword and lets them add them straight to a ‘Keyword Analyzer tool’ that evaluates and analyzes all the selected keywords, kind of like how Ahrefs does things in the first place, but SEMrush does it in a more personalized way. Let me show you…Just go to the ‘Keyword Magic Tool’ tab and search for the seed keyword you want to rank for. Which in our case is… yep, you guessed that right… GDPR. Once you search for your seed keyword, it will automatically create a list and show you all the keywords there are that relate to the seed keyword in any way. Bear with SEMrush for their blank metrics as this feature is still in beta.The next step that comes in our keyword research using this new feature is to select the best keywords and adding them to ‘Keyword Analyzer’. To do that, just click the green plus sign beside a keyword to add it to the Keyword Analyzer list for further research. Once you’ve selected the keywords you like, click on the green ‘Go To Keyword Analyzer’ button on the top right. And you’ll be redirected to the Keyword Analyzer tool which will place all the selected keywords together with all its metrics. You can further decide the final keywords to choose from here. In this case, I chose ‘GDPR Compliance’ and ‘GDPR Summary’ as the chosen keywords as they have a lower keyword difficulty than others so it will be easier to rank for these keywords. And with this, we are done with finding the perfect keywords in SEMrush as well. After using both the platforms, we have finally stumbled upon 5 keywords full of opportunities. If I was to select a title for my blog on GDPR, using all the keywords, it would look something like this - ‘GDPR for dummies: Your GDPR compliance checklist is here!’ and the blog would summarize the whole GDPR thing to make use of the ‘GDPR Summary’ keyword as well.Like I said before, with all these advanced tools at our disposal, keyword research is not what most of the business owners and marketers think of it.Doing keyword research with the help of Ahrefs or SEMrush will hardly take you 20 minutes and you’ll be on your way to creating highly keyword focused content that will bring in traffic for a lifetime.. a lot of it!Hopefully, with the help of this guide, you’ll find using these tools a lot, lot easier! ...

5 Digital Marketing Mistakes to Avoid

Nowadays, no matter how big or small a business is, it employs digital marketing strategies to attract new online leads, customers and visitors. With so many advanced methodologies and technologies available to the digital marketers today, still, they could be making serious mistakes that will prevent their marketing campaigns from driving the desired results or achieving acceptable performance. By avoiding these 5 potentially expensive digital marketing mistakes, you can make sure that your next digital marketing campaign does not meet with failure. 1. Having no Clear Goals One of the biggest mistake that digital marketers make is “ not having clear goals”. Be clear about whether your marketing goals are to increase sales, leads, engagement, website traffic, or some other objective. Then try to create a plan or strategy to reach your goal that is specific, achievable, relevant and measurable as this will help you provide right direction to your marketing campaigns. Having desired goals will make your campaign more successful and effective. 2. Having no Social Media Strategy Business without a social media strategy can never deliver an effective message to their target audience. To execute a successful Digital Marketing plan or campaign, a strategy must be in place. Set a clear social Media strategy. After all, Social Media is a free and most powerful tool to spread the word about your content and your business. 3. Buying Social Media Followers Buying fake social media followers can help strengthen your business prominence and validate its social proof. But it will never help with increased Return on investment and nor will it improve your user engagement in case you have fake business followers The point here is to focus on genuine customer relationship rather than focusing on numbers. 4. Your website is not Mobile Friendly As we are living in a digital era. Mobile Users or audiences are increasing, and the massive growth of video and social media is taking this forward. As a growing number of people are on mobile devices, it is becoming essential that digital marketers consider their customer’s mobile experience with their brand and website. Google Research also indicates, that most of the users nowadays prefer to purchase a product on a mobile-friendly website than a non-mobile friendly one. 5. Using Excessive and Irrelevant Hashtags There is no doubt that the use of hashtags in Digital Marketing or Social Media Platforms can truly help businesses to become more visible. But using irrelevant and excessive hashtags can be annoying to users. To avoid this, limit your hashtags usage to a sensible and considerable number. Also, make sure they are relevant to what you are trying to convey. There is no doubt that the world will soon shift completely from analog to digital practices. Digital Marketing is so essential in the present digital world because it is one of the fast growing terms in the current marketing field and also it is set to become the future of marketing industry. If you correct the above described 5 Digital Marketing mistakes, you can reach your end goal and increase your sales. For more information about Digital Marketing,Contact us! ...

The Digital Iceberg Model

Each and every business out there needs to have a strong digital presence. We are currently living in an era where the internet and technological evolutions are ruling the world. Instead of bringing customers to where you are, the current era demands the firm to reach out to the masses. And with 4.57 billion people using the internet, you just can’t ignore the digital platform which has become a world in itself. But if we make a paradigm shift from the offline world to the online platform, we realize the competition is neck-wrenching. With 1.7 billion websites on the internet, making your presence stand out of the crowd and appear on the top of the search results while providing an enhanced online experience can prove to be tough for you. This is why, instead of bearing the burden of making your firm shine on the digital platform, especially if you already have too much on your plate, partnering with Saffron Edge for making the most of the current digital marketing trends and optimizing your presence will be the best approach. Our company thrives on the latest tools and technologies along with the best digital professionals for strengthening the presence of our clients on the digital platform. Along with making sure that we are complying with what’s trending in the digital world and offering tailor-made solutions to every client, we also let our experts spend time coming up with new ways of improving the already established digital presence. And one such model that we have come up with for making the digital life of our clients easier is the digital iceberg model. The digital iceberg model Our digital iceberg model is one of the most successful models that proved to be successful for all of our clients who come to us in search of a transformation of their digital presence. In order to improve your digital presence, we function on three crucial parts that most digital marketers overlook- Digital loyalty Digital Popularity Digital confidence So, let’s take a look at these three important aspects of digital transformation to help you better understand the type of approach we use. Digital Loyalty It doesn’t matter how many new customers you drive in or how well you are working on converting prospects into customers, if you don’t have a sustainable digital marketing strategy that helps you in increasing the base of loyal customers, you will never be able to get palpable results from your efforts. Because of the increasing need for loyal customers, most of the firms have started using loyalty marketing programs that focus on making customers succumb to repeat purchases with you. We at Saffron Edge, use the digital loyalty approach in a precise manner so that customers will not only return back to your firm but they will also become your brand advocates. Source-Unsplash Marketing tactics used by Saffron Edge for improving digital loyalty Understanding the customers Instead of just throwing trending loyalty marketing techniques at our clients, we try to understand their customers first. From going through the pain points of the customers to understanding their challenges, we analyze the customer base of our clients in a detailed manner. Marketing the core value We also work on building an appropriate identity of the brand of our clients that aligns with the customer’s needs in the best possible way. In addition to this, we align the core values of our clients with larger causes to make the marketing efforts look more appealing. Craft a bold statement At Saffron Edge, we know the potential a brand holds in order to build an authentic image and we focus on cultivating this image. By keeping tabs on the customer value of our clients, we are always ready to craft bold statements and improve customer loyalty. Why digital loyalty? Customer acquisition is costly You will be surprised to know that the cost of customer acquisition is five times that of retaining a customer. You need to make the customer familiar with your brand, you need to let them know what your company actually does and push your wide array of products and services to them. Well, you can get rid of all the expense involved in acquiring a new customer, if you try to convince an existing customer as the customer will already be aware of each and every aspect of your company. It’s easy to sell products to existing customers Pushing a product to an existing customer is not only cheaper but it is easier as well. All your existing customers must have complete knowledge about your brand and its products and this is why when you push your products or services to an existing customer, it will require less effort and time. The probability of firms selling to an existing customer is 60 to 70% while the probability in the case of new customers is only 5 to 20%. Digital Popularity Making a brand successful on the online platform comes down to brand building. There might be many aspects of building a brand but at Saffron Edge, we make sure to use only tried and tested methods for increasing the digital popularity of our clients. Source-Unsplash Marketing trends used by Saffron edge for streamlining digital popularity Social media At Saffron Edge, we make sure that all our clients are regularly interacting with all their customers so that digital loyalty can be improved. In order to do so, we make sure that content is being published from our client’s social media accounts on a regular basis because this is one of the best ways to keep loyal customers engaged. We take advantage of some of the most popular social media platforms like Facebook, Twitter, Instagram, and much more so that we can reach all the loyal customers of our clients present on different social media platforms. Newsletter By taking advantage of social media and data analysis approach, we build an impeccable email list for all our clients so that they can send regular newsletters to all their loyal customers and this is one of the most genuine ways to make your loyal customers feel engaged. We use various techniques to make loyal customers of your firm feel valued through newsletters. For example, we ask our clients to come up with discounts, offers, and coupons, especially for loyal customers and we send these offers through newsletters. Run contests Running contents on the digital platform might sound like a very common approach but at Saffron Edge, we know the value of running contests when the main goal is growing the popularity of the brand. We use tried and tested methods for running online contests for our clients that can attract hundreds or even thousands of eyeballs on the website of our clients. Digital confidence If you have a strong brand then it will not only convey competitiveness but it will also convey confidence and we call it digital confidence. You must have noticed that the purchasing pattern of the customer keeps on evolving and with the prices of products crumbling down, the strain on every business owner has increased by many folds. By providing great value to your customers and by keeping the prices low, your chances of success will surely increase. But in addition to this, we also work on building a brand for all our clients. This is why at Saffron Edge, we convey digital confidence by building a strong brand for all our clients by using the following approaches- Seamless user experience Positive marketing is all about making the customers feel better and you will never be able to do so with an irritating and time taking website UI. This is why we always focus on building a website for our clients that gives them a seamless user experience. We make our websites compatible with all the platforms and devices while equipping the website with all the tools like a search bar, social media links, and much more. Spreading positivity The power of happiness can’t be overlooked while focusing on brand value. We use a wide array of marketing techniques to make the customers of our clients feel inspired or make them happy. This makes the brand of our client inspirational to the customers and in turn, makes the customers buy products or services from that particular brand so that they can share the same feeling. Ensuring protection and trust We know that everyone is concerned about the safety of their data on the online platform and we use this concern as an opportunity for building brands. We consider each and every aspect of digital security while offering digital services to our clients and thus our clients are able to build a trustworthy relationship with their customers. We use a detailed approach while offering digital services to our clients and this is why we have been successful with our approach. Our digital iceberg model unravels all the things that go into the digital transformation of any business. By working on digital loyalty, digital popularity, and digital confidence, we are able to make our customers become the star of the digital platform in the most economical way possible. ...

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