Top 10 Trusted B2B SaaS Lead Generation Companies [2025]
Feb 03, 2025
10 min read
Table of contents
Generating high-quality leads is critical to a B2B SaaS company’s growth.
Even the best products/services can go unnoticed without a consistent stream of potential customers.
This is where working with a trusted B2B SaaS lead generation company becomes essential.
These agencies specialize in identifying, attracting, and converting business leads into paying customers.
This blog will cover what B2B SaaS lead generation is, the advantages of working with a lead generation company, and the top 10 trusted lead generation companies in 2025.
What is B2B SaaS lead generation?
B2B SaaS lead generation refers to attracting and converting potential business customers into leads for SaaS products. Unlike consumer-oriented lead generation, this focuses on targeting businesses that need software solutions to streamline operations, enhance productivity, or solve specific pain points.
The process typically involves multiple strategies, such as:
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Content Marketing: Creating valuable resources like blogs, whitepapers, and webinars to attract decision-makers.
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Email Campaigns: Personalized outreach to engage potential leads effectively.
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Search Engine Optimization (SEO): Driving organic traffic from prospects searching for solutions.
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Paid Ads: Leveraging platforms like LinkedIn and Google Ads to target niche audiences.
What are the advantages of partnering with a lead generation company?
Partnering with a specialized SaaS lead generation company can offer several benefits, particularly for SaaS businesses looking to scale their lead acquisition efforts quickly and efficiently.
1. Expertise and Focus
Lead generation agencies specialize in attracting the right leads using industry-specific methods. With years of experience, they can quickly identify prospects more likely to convert into customers. They are well-versed in targeting the right decision-makers in a business and know how to craft messages that appeal to these individuals.
2. Saves Time
Outsourcing lead generation frees your internal team to focus on higher-value tasks like product development and customer success. Instead of generating leads, your team can focus on closing sales and nurturing relationships with existing clients.
3. Cost-Effective
Building an internal lead generation team can be expensive and time-consuming. Lead generation agencies provide access to tools, technology, and expertise without the cost of hiring and training staff, making them a more cost-effective option for many SaaS companies.
4. Advanced Tools and Technology
Most lead generation agencies use sophisticated tools and software to enhance their outreach efforts. This includes customer relationship management (CRM) platforms, analytics tools, and automation software that track prospects’ behavior and optimize campaigns for better results.
5. Improved Lead Quality
Agencies focus on delivering high-quality leads rather than just increasing the volume. They refine lead-generation strategies to target businesses genuinely interested in your software. This ensures that the leads handed over to your sales team are more likely to convert.
Top 10 B2B SaaS lead generation companies
Here’s a list of well-researched top 10 B2B SaaS lead generation companies that will bring a massive flow of high-quality leads and ensure they don’t step out of your funnel without taking the right steps.
| Company | Top Services | Features |
|---|---|---|
| Saffron Edge | Growth Marketing, Semantic SEO, Account-Based Marketing, Paid Marketing, Marketing Automation, CRO, Social Media Marketing | 17+ years of experience, Data-driven lead targeting, revenue-focused marketing activities, SaaS-specific strategies, Full-funnel marketing |
| LeadNXT | Lead Management Software, Lead Tracking & Follow-Up, CRM Project Management, Lead IVR Solutions, Virtual Assistants | End-to-end lead management, CRM integration, IVR-based call automation, Multi-industry expertise |
| EasyLeadz | LinkedIn Lead Generation (Mr. E), Prospecting (EasyProspect), Database Enrichment API | AI-driven lead generation, Direct contact extraction from LinkedIn, API-based database enrichment, Access to decision-makers |
| UpGrowth | SEO (Organic Growth), Paid Ad Campaigns, Content Marketing (Inbound Growth), Social Media Growth | Targeted inbound strategies, SEO-focused lead generation, Social media engagement, Data-driven decision-making |
| Technosys | Inbound Marketing, Demand Generation, Telemarketing, Customer Support, Brand Experience | 10+ years of experience, Multi-industry services (B2B & B2C), Scalable demand generation, Call center & IVR solutions |
| LeadleHQ | Appointment Setting, Cold Email Campaigns, Go-To-Market Support | 400K+ appointments set, Focus on pipeline growth, Outbound sales expertise, Personalized email campaigns |
| Altitude Marketing | Lead Generation (SEO, Paid Ads, Email), Trade Show Marketing, Brand Development, CRM Optimization | Tech industry specialization, CRM optimization for better lead tracking, Event-based lead generation, Paid ad expertise |
| Growth.cx | Account-Based Marketing (ABM), Growth-Led SEO, Content Marketing, Performance Marketing | SaaS startup focus, Personalized ABM campaigns, SEO-led growth strategy, Scalable marketing solutions |
| Hey Digital | PPC Advertising, Paid Social Ads, Niche Platform Ads (Quora, Product Hunt), Landing Page Optimization | B2B SaaS-focused, Multi-platform ad campaigns, High-converting landing pages, A/B testing |
| LeadoConnect | B2B Lead Generation, Appointment Setting, Multi-Channel Prospecting | Data-driven lead targeting, Multi-channel outreach, Enterprise-grade technology, Sales pipeline optimization. |
This table provides a clear comparison of each company’s offerings and strengths.
1. Saffron Edge
Saffron Edge is a full-service marketing agency with 16 years of experience helping B2B SaaS companies generate high-quality leads and achieve consistent growth. We focus on reducing Customer Acquisition Costs (CAC) while maximizing ROI through proven, data-driven strategies.
As a leading B2B SaaS lead generation company, we apply industry expertise and proven strategies to drive measurable results and sustainable growth.
Learn more about our services here.
Key Services:
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Growth Marketing: Data-driven strategies to attract and engage your target audience while lowering CAC and improving ROI.
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Semantic SEO: A content strategy designed to increase website traffic, conversions, and visibility.
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Account-based Marketing: Custom strategies to target and engage key accounts for better results.
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Marketing Automation: Automates lead nurturing and customer engagement for consistent outcomes.
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Paid Marketing: Manages PPC campaigns to generate leads and optimize ROI.
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Content Marketing: Creates SEO-driven content to boost engagement and address audience needs.
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Conversion Rate Optimization (CRO): Optimizes landing pages and conversion funnels to increase lead generation and revenue.
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Social Media Marketing: Builds and manages social media presence to reach the right audience.
Pricing: Contact our team for a custom quote based on your needs.
2. LeadNXT
LeadNXT offers B2B lead generation, lead nurturing, and sales management services. It serves industries such as healthcare, real estate, marketing, and finance. It provides end-to-end lead generation and management solutions tailored to various industries.
Key Services:
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Lead Management Software: Tracks lead activity, such as sales notes, calls, and emails, and centralizes prospect data.
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Lead Tracking & Follow-Up: Collects website visitor data and helps convert leads with follow-up campaigns.
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CRM Project Management: Provides CRM setup, training, and customization, optimizing ROI through automation.
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Lead IVR Solutions: Automates call handling and tracks calls to improve sales and reduce costs.
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Virtual Assistants: Provides cloud-based services for call routing and voicemail management.
3. EasyLeadz
EasyLeadz provides end-to-end B2B lead generation solutions powered by technology and a skilled team of engineers and business professionals. Their platform uses online insights and authentication to generate high-quality leads.
Key Services:
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LinkedIn Lead Generation: Their tool, Mr. E, extracts direct contact numbers from LinkedIn, enabling seamless outreach to potential clients.
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Prospecting: EasyProspect provides contact details of decision-makers in small and mid-size companies, including those without LinkedIn profiles.
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Database Enrichment: Their API integration completes customer profiles with accurate data, improving CRM and sales system efficiency.
4. UpGrowth
UpGrowth is a lead generation company that uses targeted strategies to help businesses acquire and retain clients. They use SEO, paid campaigns, and social media to generate and nurture leads efficiently.
Key Services:
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Organic Growth: upGrowth improves website visibility through SEO, attracting relevant traffic that converts into leads.
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Paid Growth: They run targeted search and social media ad campaigns to connect businesses with quality prospects.
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Inbound Growth: upGrowth uses content marketing and email nurturing to increase brand awareness and lead conversions.
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Social Growth: They manage social media accounts to build credibility and maintain engagement with potential customers.
5. Technosys
Technosys is a lead generation company with over 10 years of experience. It serves B2B and B2C clients in insurance, real estate, education, travel, and energy industries. Technosys' goal is to deliver targeted leads and improve sales performance.
Key Services:
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Inbound Marketing: Provides VOIP phone systems and IVR applications to efficiently manage inbound sales and support calls.
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Demand Generation: Offers inbound and outbound call center services for telemarketing, customer support, market research, and high-volume call handling.
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Brand Experience: Supports businesses in maintaining professional customer interactions through reliable call center services that align with brand expectations.
6. LeadleHQ
LeadleHQ, based in Chennai, specializes in appointment-setting and go-to-market services. They have scheduled over 400,000 appointments for more than 300 clients, focusing on building sales pipelines and driving revenue growth.
Key Services:
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Appointment Setting: Handles outbound lead generation, ensuring clients get consistent and qualified leads.
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Cold Email Campaigns: Design targeted email campaigns to connect with prospects and set appointments.
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Go-To-Market Support: Helps startups identify their target customers and refine value propositions.
7. Altitude Marketing
Altitude Marketing is a U.S.-based B2B lead generation agency that focuses on driving leads for tech businesses. They offer paid ads, web design, and trade show marketing services to help clients build connections and grow their lead pipeline.
Key Services:
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Lead Generation: Combines paid ads, SEO, and email marketing to generate leads.
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Trade Show Marketing: Helps clients generate leads and build relationships at trade shows.
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Brand Development: Builds strategies to attract and engage potential customers.
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CRM Optimization: Optimizes CRM systems for better follow-up and lead management.
8. Growth.cx
Growth.cx is a marketing agency based in India. It specializes in lead generation for SaaS startups and offers SEO, content marketing, and account-based marketing services to help businesses grow.
Key Services:
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Account-based Marketing (ABM): Focused lead generation for high-value accounts with personalized strategies.
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Growth-led SEO: SEO strategies designed to attract quality leads.
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Content Marketing: Creating various types of content to engage and retain customers, such as blogs and social media content.
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Performance Marketing: Data-driven ad campaigns aimed at maximizing ROI and generating leads.
9. Hey Digital
Hey Digital is a B2B SaaS marketing agency specializing in paid advertising, including PPC and video marketing. They focus on short-term lead generation with scalability options for long-term growth.
Key Services:
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Paid Search: Target customers who are actively searching for your product.
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Paid Social: Run ads on platforms like LinkedIn, Facebook, etc.
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Untapped Opportunities: Advertise on niche platforms such as Dribbble, Product Hunt, Quora, etc.
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Landing Pages: Create high-converting landing pages and run A/B tests.
10. LeadoConnect
LeadoConnect is a B2B lead generation company in India that helps businesses attract high-quality leads to improve sales pipeline and growth.
Key Services:
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B2B Lead Generation: LeadoConnect focuses on data-driven strategies to identify and target qualified prospects, ensuring accuracy and effective lead generation.
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Appointment Setting: They use enterprise-grade technology and multi-channel strategies to streamline the appointment-setting process.
Wrap Up
Working with a specialized SaaS lead generation agency can make a big difference for your business. It helps you reach the right audience, increase conversions, and boost sales.
The agencies listed here are some of the best in the industry, each offering unique expertise in B2B SaaS lead generation. Choosing the right lead generation agency can majorly impact your business's growth.
With their tools, experience, and knowledge, you will have a steady stream of qualified leads to support your SaaS company’s success now and in the future. Contact Saffron Edge if you’re ready to scale your business and want to experience a steady flow of sales-ready leads every month.
Generate high-quality MQLs with B2B SaaS Lead-gen
Choose the right SaaS marketing agency to improve your buyer's journey, keep your customers engaged, and boost your inbound marketing ROI.
Frequently Asked Questions
What is a SaaS lead generation company?
SaaS lead generation company helps businesses attract and convert potential customers for their software solutions. These agencies use a combination of marketing strategies, such as SEO, content marketing, cold outreach, and paid advertising, to generate and nurture leads.
How do lead generation agencies help SaaS businesses?
Lead generation agencies implement strategies to identify and engage potential customers. They use targeted outreach, data-driven marketing, and CRM tools to increase the volume of qualified leads. This helps SaaS businesses focus on closing deals rather than spending time finding prospects.
Why should I choose an agency over building an internal team?
Hiring an agency can be more cost-effective, eliminating the need to recruit and train an internal team. Agencies bring specialized expertise and access to advanced tools that may not be available in-house.
Drive Exceptional Growth without an In-House Marketing Team
We drive business growth by optimizing every inbound channel to attract and convert high-quality clients for you
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How to grow your Dental practice with Google My Business
In the present era, where every business is moving online, dental practice also needs to be optimized for growth. Here, Google My Business serves as a boon. People nowadays ask google for any kind of help. So, your dental service should appear online to get noticed. But, opting for building a website is not enough. One needs to get a position in Google My Business listing and search engines. Before we get into the fact how Google My Business can help in the growth of a dental practice, let’s understand what Google My Business is. What is Google My Business? Google My Business is a listing of business/services. It includes the business/service's profile comprising Practice name The name with which your dental practice is known. Description of your business/service You need to add a description of your business. The word count should be around 750 words. Working hours The timings you work in one or more clinics. Mention the non-working days also. Google Maps directions It helps the patients to reach your clinic easily. Contact information Add contact information including your address, contact number and email id. Link to your website So that patients are directed to your website easily and can gather more information. Links to your social media platforms To redirect the viewers to the pages displayed on social media sites. Reviews Prospects choose the service which has the maximum number of positive likes. Questions Answer the questions asked by the customers. This helps you link with the customers and brings you close to them, thereby, retain them for a longer time. It is easily accessible through any digital device, may it be a desktop, laptop, Android, or iPhone. Google My Business App can be easily downloaded in any digital device.Google My business has added two new features for public convenience. These dynamic features are:- Product Collection This newly added feature lists all the products/services offered by the business. For a dental practice, it may include oral healthcare services like scaling, root canal treatment, whitening, implants, fillings, Browns, veneers, etc. Appointment booking feature When you get the advantage of booking your appointment for a service while sitting at home, it adds more comfort to your life. With this new feature, you can now book an appointment with the service. They send you a confirmation revert and a reminder on the day your appointment was fixed. How you proceed with Google My Business To get your dental practice registered with Google My Business and maintain it properly, you need to follow the following steps: Enter your personal details The very first step is to set up an account with Google my Business (GMB). For this, you need to enter your personal details, including your practice name, address, working hours, contact information, google maps directions, links to your websites, and links to your social media pages or accounts. Select the right category GMB has an excellent feature that allows the users to select more than one category. For example, if one has to select categories for the dental practice, then, one can select from a cosmetic dentist, pediatric dentist, dental implant periodontist, dental radiology, etc. This helps you explain properly the type of service provided by you and drives out the factor of narrowing down the choice. Claim for approval of your business Once the profile is updated, claim for approval and verification. Once verified, your practice becomes authentic and official. This increases the trustworthiness of your dental practice. When you claim for verification, GMB will send a verification code to the address given by you. After entering this code you will have access to your account. Keep the information updated To get more clients, keep your information updated. Keep posting photos, videos, any change in personal information, etc. This will earn you more traffic and more clients. Make a habit of logging into your account regularly daily. Respond to the questions asked by patients. Add photos and videos Visual aids are the most effective and have an everlasting impact on the viewer's brain. Firstly, make your business recognizable by posting your logo. This aids in the process of branding. Add high-resolution photos of your dental clinic, including the waiting lounge, interior, camps put up by you, your team, services provided by you, the results of the treatments provided by you, before and after treatment pictures. This acts as a magnet to attract more customers. Go for constant reviews Reviews posted on your GMB page work as a positive signal for your practice. Encourage patients to post positive reviews for the dental treatment they have received. This helps you get higher ratings on your page. You can make the review posting process easy by providing them links to your GMB page.Patients can also be directed to your GMB page by the QR code method. This can be achieved by placing a scannable QR code in the office, which links your GMB page directly to the customers, where they can post reviews. Answer patients questions This helps you in retaining the customers for a longer time. Monitor your account regularly With the help of the insights tab, you can monitor the visits made by searchers. You can also determine how well is your name being viewed in Google search results or map listings. Tips Be consistent with your information – Make sure that your personal information, details of any camp or offers, etc. are the same on all the social media sites and GMB. Optimize your profile by opting for claim your account – If you miss on claiming your account, you lose the opportunity to rank higher in the search engines and GMB listing. Stay updated to be a part of Google snack pack- Snack pack lets the searchers view the best in class services. Always stay updated so that you become a part of the GMB snack pack listing, thereby, become the first choice of the searchers. Closing thoughts On the whole, it is clear that Google My Business is one tool that helps in the growth of any business. The importance of Google My Business in dental practice lies in the fact that it increases the reach of patients. With the best features of Google My Business, a dentist can list their practice and even make the appointment booking process smooth and easy. ...
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Top WordPress Themes For Creating The Best Dental Websites
According to a study conducted in 2019, the global dental care market was worth 44.5 Billion dollars. Another survey published in 2019 said that there were 200,419 active dentists in the USA, so now you can have a rough idea about the number of dental websites in USA. Such colossal numbers signify a high demand for good oral care facilities. Thus, we can assume that an increase in the demand for overall dental care facilities means an increase in demand for online dental services. Hence, it is a highly viable option for dentists to promote their practices and services over the internet. There are paid and free WordPress themes for dental websites that can help a dental care business create rich, premium, user-friendly, and easily searchable websites. If you are looking for the best WordPress themes for dentists, then you have landed yourself in the right place! We have created a collection of top-notch WordPress themes that are highly suited for dental care practices. The below-mentioned WordPress dentist themes can help you launch your online dental practice with minimal effort. Many of these themes have more than one in-built website demos; the below-mentioned themes offer various templates that you can utilize in your inner web pages. With these themes, you can access a complete set of customizations, which shall give your website a personalized touch while maintaining the intuitiveness of your design. Some of the mentioned WordPress themes also allow dentists to incorporate an online appointment booking system or help them utilize online payment collection. In addition to that, if there are some missing features in your desired theme, you can use third-party WordPress plugins to implement them. You must also check the demos of the WordPress themes as they will give you a clear idea about your website's visual appearance. Let's look into the top WordPress themes that are highly suited for dental care businesses in 2021. Trending WordPress Themes For Developing The Best Dental Websites 1. ProDent: Create The Best Dental Websites! ProDent is one of the most popular WordPress themes that can help you develop ultra-modern websites for your dental clinic. Several dental marketing strategies recommend using the ProDent WordPress theme as it allows you to create stylish homepage designs. It offers you a re-built dentist website that helps you seamlessly launch your professional online business over the internet. The homepage designs offer a full-screen slideshow that provides tons of options for dental care businesses to feature their photos or images on their website. Visitors can scroll down and directly book an appointment. Hence, you don't have to worry about client acquisition; ProDent shall help you gather more potential clients. With this new theme, your visitors will be able to fill the appointment form quickly. With ProDent, you also have the option to display your contact number; therefore, a potential client can instantly call your clinic to book an appointment. Apart from all these features, you also have the option to highlight your best dental services; all credit goes to the feature grid available on the homepage. The ProDent website theme is packed with various other sections that are optional; since you have a wide range of options, you can create website elements as per your business needs. ProDent also offers rich and engaging homepage designs and multiple templates for your website's inner pages. More Info/ Download | View Demo 2. Dentalia: Stunning Websites For Dentists And Healthcare Services Dentalia is a dedicated WordPress theme for dental and medical practitioners that enables them to develop beautiful websites. Almost everyone from the healthcare field, who has an online business, can use this WordPress Theme. However, Dentalia can be the perfect option for dentists as it helps them align their critical practices with the homepage design. The homepage offers some trending web design trends, including various sections to showcase your services, animated slider along with full-width layout, etc. With Dentalia, you can customize almost every website element as per your requirements by using the control panel. You can develop unique color schemes, create multiple fonts, and choose from a diverse range of icons. You can also add appealing illustrations to your website that can make your website look very engaging. Check out the Dentalia demo to see its effectiveness. More Info/ Download | View Demo 3. MediClinic: The Multi-Purpose Medical WordPress Theme. Yes, MediClinic is a multi-purpose WordPress theme that offers impressive dental website demos too. You have an option to check out twelve website demos with great designs. It is a purpose-built dentist theme that allows you to import the entire website to your WordPress dental clinic website in some clicks. Once that is achieved, you need to replace the demo images and texts with your content. If you have a dedicated content marketing strategy, you can combine it with this theme to engage more visitors. With MediClinic, you also get tons of customizations that you can utilize with your content. It offers a variety of theme controls through which you can tweak the color palette of your website, the layout, font, etc. With the help of the theme control panel, you don't have to change the line of code. The MediClinic package also includes the premium Visual Composer, a page builder plugin that allows you to use your creative juices to create enticing page designs. You can also use this tool to curate any pre-built content. MediClinic offers you the option to develop web pages from the templates or use your creativity to develop one. All these premium features make this WordPress theme one of the most flexible WordPress themes of 2021. More Info/ Download | View Demo 4. Dentist WP: Build Professional, Modern Websites. Dentist WP is an excellent option for professionals who run an online dental clinic as it enables them to create modern website designs. Not just dentists but a diverse range of professionals from medical-related services can utilize this WordPress theme. No matter what specialization you belong to, Dentist WP allows you to use features that can make your website a sure shot success. You can check their main demo, which is set up especially for dentists to see how their website shall look with this WordPress theme. Once you decide on the theme, you can instantly import the primary demo content to your website; after that, you can replace it with your original content. Replacing texts, fonts, content, etc., is relatively easy on Dentist WP. Apart from this, you also have the option to create your website from scratch. You can choose a blank canvas to which you can add new templates. Hence, Dentist WP allows you to create a custom dental WordPress website. There are many features in the Dentist WP WordPress package; these include online booking and scheduling options, case study templates, image sliders, etc. These features can help you build credibility among new visitors because through these features. You can share your success stories, records, statistics, etc. You can also develop a different section to highlight your critical services. This particular theme also allows you to integrate Google Maps on your website that helps you in sharing your clinic's location with your customers. This addition can help you enhance your Google My Business strategy. Dentist WP is a popular choice among online dental services because it offers a complete mobile responsive design; hence, you can attract customers who use their mobile devices to book appointments. More Info/ Download | View Demo Takeaways The WordPress themes mentioned above can help you create a premium online presence, attract more clients, and gain more revenues. Today, many dental practitioners are garnering the returns from these WordPress themes; if you are a dental practitioner, then it's time for you to use one of them. Each of them has its specialty; it all depends on what you want from your website. If you are looking for a well-recognized agency that creates the best dental websites, Saffron Edge is the answer! At Saffron Edge, we deliver top-notch dental marketing solutions that can help you fetch more returns and more clients. Get in touch with us to see how you can expand your online reach and business. ...
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Does your Bloggers Outreach Campaigns include Influencer Marketing?
"You can spend your time on stage pleasing the heckler in the back, or you can devote it to the audience that came to hear you perform." - Seth Godin Once upon a time, marketing used to be magic, from concept to design to strategy to creation to implementation. Identifying the right agency for your brand was extremely tough, as it wasn't easy to come with high-quality and creative content and advertising materials. Now, we have cheaper, more comfortable, and readily available agencies and startups, and the advertising wars help brands get great options. But have we ever given a thought that magic is shrinking, and aren't things repetitive? With demand for attention on the rise and overwhelming product choices, consumers are apprehensive, and they don't know whom to trust. According to Marketing statistics for 2020 by Hubspot, 'search' is the number one traffic source for blogs across all industries (SEMrush, 2019), and companies spend 46% of their budget on content creation (HubSpot, 2017). Besides these, most companies (67%) use organic traffic to measure their content success (SEMrush, 2019). To take the business to new heights, be it any domain, you have to be on the tip of your toes, all the time, all the more because of COVID-19, and look around to figure out opportunities. The Digital Marketing budget is an all-time high, and the ratio between traditional and digital has changed drastically. Digital brand management includes three significant organs: Search Engine Optimization (SEO), Social Media Marketing (SMM), and Pay-Per-Click Advertising. Apart from these, there is another that can do miracles for your business, and it is called blogger outreach. It is a marketing method to reach out to a blog owner and ask them to promote your business. Not only blogger outreach helps you with branding, but it helps you with your SEO efforts as well. If you want your business to succeed, you will have to make sure that people see it on the internet. Companies have realized that relying on their social media followers will not do justice to the brand's overall performance. To reach their target markets, they need to reach out to someone famous in the industry to "advertise" them. Someone who connects with his or her followers, has the right engagement, is an influencer, and even convinces buyers to purchase. And there comes the BLOGGER OUTREACH, what is it exactly? The internet is a Wild, Wild West, and things are continually evolving. Blogging is a low-cost, high-return marketing strategy fit for most businesses, besides consumers trust blogs. Guest Posting has come up as an undisputed king in SEO. High-quality rich, relevant, and engaging content on prominent and sought-after blogs is unarguably the most effective way to get a link back to your website. But then there is a catch, a BIG CATCH - to reach out to the right set of bloggers and content websites and pitch them to post about your brand on their blog or web page. The idea is to have an "Online Positive Word of Mouth with a wider reach." "Blogger outreach is an online marketing strategy to build a blogger network, earn mention and gain backlinks, promote a brand or service, and even drive sales." Blogging communities help you tap new customers by increasing your reach and assisting in customer retention when launching new products or services. According to Nielsen Media, there are over 181 million blogs on the Internet, with 6.7 million people publishing content on blog sites. BlogHer found that 81% of U.S. online consumers trust information and advice from blogs, and imagine, 61% of online consumers admit to having made a purchase based on a blog’s recommendations. What does Blogger Outreach include? Backlinks oriented SEO blogger outreach is an essential part of any SEO strategy. High-quality and relevant backlinks can improve your website score in the search engine results pages (SERPs). Collaborating with the right blogger will help you earn a 'link booster.' Links are not equal, and their weight is based on the websites' authority, measured by domain authority (DA) or domain rank (DR), and the higher the score is, the more authoritative the site. BUT, there is a significant hurdle, 'High domain authority doesn't guarantee relevance.' Gaining a backlink from a highly appropriate and engaging blogger with a low DA/DR has more value for your brand than a link from one with an irrelevant audience. Barter Backlinks When it comes to blogger outreach, working with microbloggers is far more effective than macro or prominent bloggers. For that matter, even nano bloggers are very significant. They are easier to access and post in exchange for free products or services. They do it to engage their readers too, and often they post unique content. Affiliates Affiliate marketing is done to boost sales and doesn't work only for backlinks creation. Affiliates Marketers promote an offer in return for a small pay-out if a sale is completed through their links. I DID EVERYTHING RIGHT THOUGH . . . DON'T TELL ME IT IS SOME MATRIX THEORY Many agencies fail to miss out on an extremely critical element while planning Brands' Blogger Outreach Campaigns. After all, it is 2020, and we need to evolve faster and differentiate ourselves to stand out. "Integrating Influencer Marketing Campaign" Blogger Outreach or Influencer Outreach Campaign, at Saffron Edge, includes connecting with relevant bloggers and influencers, the ones who are a part of your niche and search directory. These are your future brand ambassadors as they have a loyal and active followers base. Once we have them on board, we promote your content and brand on their blog and social media accounts. We are sharing a case study of Starbucks, which shows how these two campaigns are blended and will help your brand grow exponentially, both in terms of revenue and reach. Starbucks Reserve, Starbucks' own premium brand, was launched in 2014. Even though hand-crafted coffees were booming, it wasn't getting enough footfalls and media reach compared to the flagship brand. There is a massive difference between the accounts of Starbucks' flagship brand and its select offering on Instagram, in many millions, tbh. Starbucks Reserve Roastery was opened in Chelsea on December 14, 2018. To help them spread the word about the launch, the coffee producer partnered with three local bloggers from New York City, well-known for their lifestyle and food choices. They also wanted to run an influencer marketing campaign on Instagram. Targets To promote Starbucks Reserve and also mention the fourth global roastery in NYC, that particular year. To introduce the new brand to people, entice them to try and explore their offerings. To increase footfalls in the new store, besides promoting the other stores too. Medium (a) Instagram (Micro/Local Influencer from NYC) Alyssa Lenore Will Taylor Chelsea as of Late (b) Respective Blogs https://www.alyssa-lenore.com/ https://www.brightbazaarblog.com/ https://www.chelseaasoflate.com/ Reach and Engagement (Social Media) (a) Eight Posts by three distinct influencers (b) Total Targeted Followers on Instagram 449,400 (c) Social Audit (Overall) Likes: 29,699 Comments: 1,232 Engagement rate: 3.42% Hashtag: #StarbucksReserve (d) Social Audit (Alyssa) Likes: 2,869 likes Comments: 97 comments Engagement Rate: 2.25% (e) Social Audit (Will) Likes: 10,160 likes Comments: 495 comments Engagement Rate: 3.95% (f) Social Audit (Chelsea) Likes: 2,825 likes Comments: 161 comments Engagement Rate: 6.30% Learning (a) Continued giving the feel of a premium brand by working with the right set of influencers (b) Working with Micro-Influencer and Local NYC bloggers helped them to reach the right set of groups (c) Since all of them have a strong presence online and do much blogging, it also helped Starbucks reach a larger group with more nuanced and engaging content. "There are exceptional people out there who are capable of starting epidemics. All you have to do is find them." While 84 percent of marketers believe partnerships with 'Key Opinion Leaders' are efficient, the level of accomplishment for any campaign relies profoundly on the engagement and reach of the influencer, and this quote from Malcolm Goldwell is a reminder that research to find the content creators competent of promoting and growing your brand is of umpteen important. Reach out to Saffron Edge to clear the biggest roadblock - Getting Noticed. We design the communication and draft outreach emails, which help to get affirmative results. Our team of US-based marketing and communication specialists and copywriters creates a customized strategy for your brand, including working on buyer persona and deriving the right bloggers therein to engage them. We also work on your content marketing and inbound goals and make your blogger and influencer a “super hit list.” ...
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