Top 7 SaaS Content Management Systems For Your Business in 2024
Apr 18, 2024
10 min read
Do you know what SaaS marketing is? One needs to focus on the marketing task fully to achieve the desired results. Whether you are creating your own content or working with a full-service digital marketing agency like Saffron Edge, it is important for your SaaS company to stand out with relevant content. This can be difficult if your focus is on managing your website.
A content management system can help you by handling the infrastructure, making it easy for you to build and maintain an appealing site without paying for any developers and designers.
This blog will discuss how investing in a SaaS content management system can benefit SaaS business while exploring the top 7 CMS options for building a SaaS website.
What is a SaaS CMS?
A SaaS CMS is a pre-built content management system that works completely in a cloud environment. This type of system can be accessed online and doesn’t require installation, updation, or maintenance.
The SaaS provider handles all the processes, such as hardware setup, server management, storage, virtualization, and much more. The vendor’s ongoing improvement or updates can also benefit you. You need to purchase a subscription to get a licence to use the SaaS CMS. Some examples of SaaS CMSs include ButterCMS, Salesforce, and Box.net.
Types of SaaS CMS
If you want to establish an online presence without hiring high-budget developers, SaaS CMS is your go-to choice. In this section, we will discuss the different SaaS CMS types:
Open-source vs. closed-source:
Open-source CMS can be accessed via the Internet or downloaded at zero charges. However, you will need to pay for other features such as customization, support, training, add-ons, plugins, etc. On the other hand, a closed-source CMS requires structured coding, and you need to purchase a licence or monthly/annual subscription to access support and updates.
- Some examples of Open-source include Kentico, Pulse CMS, and Joomla.
- Some examples of closed-source include ButterCMS, Rivista, Haven Nexus, and Metro Publisher.
Legacy/Traditional CMS:
This type of CMS generally includes a technical architecture that connects the frontend and the backend with each other, providing everything from a database for content to a presentation layer for publishing.
Hosted vs. On-premise CMS:
A hosted CMS software requires you to purchase a license from a vendor, similar to on-premise CMS, but a hosted CMS can be hosted remotely through a third-party host provider, or you can rent it from a vendor. In contrast, you are accountable for all the infrastructure required to run the on-premise software. It is clear that you own the software, but for the hosted, as the name says, you need to host it remotely, not physically, unlike on-premises.
Headless CMS:
We have another category of SaaS CMS Known as Headless CMS. A headless CMS is mainly a back-end system that is responsible for managing and structuring your content without a frontend layer.
What are the benefits of investing in a SaaS CMS?
The main benefit of SaaS CMS is that it does not require companies to install and run applications using their own computers or data centres.
SaaS products don’t require support, maintenance, or uptime. Companies need not worry about these concerns; they can focus on giving a better customer experience and quickly improving their services based on customer cues and insights.
It doesn’t matter if you are a Small or medium-sized business that wants to spin up a site fast or a large organization that wants to support multiple brands across different regions and languages. These SaaS products offer many significant benefits:
Accelerating Time-to-Value
As the old saying goes, "time equals money" and it holds more significance than ever before in the B2B SaaS marketing strategy. A Software-as-a-Service (SaaS) platform expedites the deployment of your experiences, facilitating swift installation and quick takeoff. However, the actual benefits emerge when you're soaring and empowered to launch new experiences in a fraction of the time compared to traditional on-premises solutions.
Emphasis on Core Competencies
By outsourcing software management to a SaaS provider, organizations can focus on improving their core competencies and pursuing strategic initiatives rather than being looked down on by software development and upkeep. This strategic shift enables businesses to allocate resources more efficiently, directing efforts towards activities that foster growth, a key component of any SaaS marketing playbook.
Streamlined Maintenance and Management
Consider the time your organization invests in monitoring applications. Transitioning to a SaaS Content Management System (CMS) typically entails the vendor assuming responsibility for system maintenance and ensuring its security and scalability. With Sitecore's SaaS CMS, inclusive support ensures that maintenance and infrastructure concerns are promptly addressed, leaving you with a reliable infrastructure capable of adapting to future market dynamics while optimizing every stage of the SaaS marketing funnel.
Accelerated Innovation
The SaaS CMS model empowers marketers with accelerated speed to market and minimized friction through features like out-of-the-box templates. Routine tasks such as content publishing or updates are expedited while adapting to evolving market trends and improving marketing automation becomes seamless.
Sitecore's SaaS CMS offers marketers user-friendly templates for content creation and updates, streamlining the content creation and deployment processes and enabling quicker asset delivery.
Seamless Upgrades and Improvements
With a steady stream of software releases and upgrades from your SaaS vendor, you can rely on having the latest software version without the need for reimplementation. Consequently, a SaaS CMS presents a convenient and cost-effective solution for managing website content, eliminating the need for hefty investments in traditional infrastructure or software upgrades.
Cost Friendly
SaaS negates organizations' need to invest in costly hardware infrastructure and software licenses, as it typically operates within a shared or multi-tenant environment. Instead, businesses can opt for a subscription-based SaaS service, paying a regular fee, often on a per-user basis. This shift minimizes upfront expenditures and trims operational budgets earmarked for software maintenance and upgrades, making the SaaS model particularly appealing to SaaS marketing in a startup.
Improved Integration Capabilities
SaaS applications are engineered to seamlessly integrate with other software and systems, fostering smooth data flow and bolstering productivity. Many SaaS providers furnish APIs or pre-built integrations with popular tools and platforms such as ERP systems or email clients, facilitating effortless connectivity across diverse systems and streamlining workflows.
Top 7 Content Management System
1. WordPress
It's not surprising that WordPress is at the top of the list. According to W3Techs, WordPress is used by almost 43% of all existing websites and has over 64% of the market share. It is a beginner-friendly CMS with over 58,000 plugins and themes to design any website you require.
It is the perfect choice for small or medium-sized businesses with a light to medium workload.
Advantages:
- User-friendly interface suitable for beginners.
- Extensive selection of plugins and themes available.
- No requirement for technical expertise or coding skills.
- Engaging community resources like WPBeginner Engage and dedicated WordPress courses for learning.
Disadvantages:
- Specific plugins and themes may be unreliable, and bugs may occur frequently.
- Being open-source, WordPress lacks a dedicated customer support team.
2. Wix
Wix is a drag-and-drop interface offering several pre-built templates. It ranks after wordpress, making it the second best CMS option available, which covers almost 9.43% of the total market. Although it is a paid platform, it also provides a free limited plan to help you look for the pros and cons of the platform. It is best for smaller businesses, but ecommerce businesses might want to check Shopify's CMS.
Advantages:
- Simplified operation facilitated by a drag-and-drop interface.
- Convenient on-the-fly editing capabilities.
- Access to ready-made templates tailored for desktop and mobile use.
- Extensive integration possibilities with various applications via the Wix App Market.
Disadvantages:
- Once a template is selected, it cannot be easily changed.
- The free plan offers limited features, notably lacking an eCommerce store and payment options.
- Downloading or exporting data can be challenging, requiring manual copying and pasting.
3. Drupal
Drupal is an open-source and flexible CMS built for expert web developers. It is the perfect CMS option for UNICEF and Pinterest Business. The API architecture allows to create big sites comprising large data within it. It allows you to choose any site template or create a website from zero.
Advantages:
- Drupal websites typically attract more traffic than other commonly used CMS platforms.
- Improved security measures are ensured through regular security assessments conducted by the CMS.
- Comprises over 48,000 modules and 3000 themes, Drupal offers a a lot of customization options. Free to use.
Disadvantages:
- Expertise in PHP, CSS, and HTML is required.
- Drupal is not user-friendly for beginners.
- Implementing upgrades on Drupal sites can be a time-consuming process.
4. Joomla
Joomla is a robust free, open-source CMS that combines Drupal's flexibility with WordPress's user-friendly interface. It can be used by CMS developers and professional web creators, Joomla comprises a lot of out-of-the-box features, making it a best choice for those seeking versatility.
Advantages:
- Over 6000 extensions in its offline directory, including eCommerce solutions.
- Bolstered by an active and vibrant community, offering abundant learning resources.
- Improved security through 2-Factor Authentication.
- Streamlined document editing functionality.
Disadvantages:
- Compatibility issues may arise among certain modules, plugins, and extensions.
- Joomla may lack some additional extensions.
- Beginners may find Joomla's learning curve steep.
5. Magento (Adobe Commerce)
Magento is an open-source eCommerce platform acquired by Adobe, have a big clientele, including Coca Cola, Ford, and Nike. It is known for its expertise in various features like security, SEO optimization, and flexibility for customization, Magento is often considered one of the top choices in the eCommerce industry. It particularly suitable for larger online stores with substantial sales volumes, adeptly managing high product counts and order traffic.
Magento offers Adobe Commerce, a premium platform providing complete hosting services and support.
Advantages:
- Easily customizable with various third-party extensions.
- Handles heavy workload.
- Multiple integrated payment options.
Disadvantages:
- Pricing may be high.
- Locating and hiring Magento developers can be both complex and costly.
- Setting up and configuring Magento stores can be time-intensive affairs.
6. CMS Hub
HubSpot's CMS Hub is a fully integrated content management system for marketing and business owners. This CMS is widely used by 100,000 sites, and it offers accessibility to individuals with minimal technical expertise thanks to its intuitive drag-and-drop editor.
CMS Hub extends its functionalities into marketing automation, as well as sales and service tools.
Advantages:
- Built-in security features, including a global CDN and Web Application Firewall.
- The drag-and-drop editor requires minimal technical skills.
- Seamless integration with email tools and HubSpot's CRM
Disadvantages:
- Limited availability of plugins and themes
- Absence of direct technical support
7. Shopify
Shopify is an all-in-one Content management system. Its package offers hosting, installation, and website management. Its drag-and-drop interface is best suited for eCommerce retailers. As it is not an open-source platform, it does not offer many customizable options.
Advantages:
- Integrated multiple payment options like Debit card, Credit Card, Paypal and more.
- If your sales go higher, it doesn’t ask you to upgrade.
- Comprises more than 70 themes and over 5700 free/paid apps.
Disadvantages:
- It doesn’t have many functionality additions.
- Integration of third-party apps can increase your bills.
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According to a study by Zine and eMarketer, nearly 80% of influencers prefer Instagram as their platform of choice for brand collaborations. And more than 68% of marketers are using Influencers within various industries to give a boost to their brands. Dental practices should not be any different. If you are looking to quickly get in front of a broader audience and gain exponential exposure, influencer marketing is the way to go. You could reach out to influential people in the health and fitness industry or anyone with a big audience on Instagram and offer your dental services to them for free (in some cases), in return you or they can post an insta pic and/or a story at your dental service The influencer gets free dental services and you get to leverage their huge audience in the most genuine way possible, a win-win situation. As an example, Dr. Kevin Sands from Beverly Hills, USA, does this a lot with Instagram’s biggest influencers such as Kylie Jenner, Drake, Kim Kardashian and a lot more (not that they need dental services for free). While you can also make use of influencers in a lot of other creative ways, I think this example gets the point across. Imagine the people following these influencers getting connected with you and looking for your services. Once they follow you, make sure you keep them engaged as they would not remember your services when they are scrolling their feed regularly. Don’t shy away from showcasing your unique personality With so many businesses on the platform, showcasing your unique personality in every post can really set you apart. So make sure you engage with your existing audience and attract more users and make them stick. It doesn’t always have to be about before-and-after images of your dental patients. While posting these kinds of posts may be great for marketing on other social media platforms, do it too much on Instagram and users will simply start getting bored of your stuff! To engage your audience, keeping a healthy mix of creative posts that bring out your personality in the best light possible is vital. As they would recognize and would look forward to your unique self. The above video is the courtesy of Dr. Daniel Rubinshtein, who is a renowned dentist in New York City with a 198k following. He constantly posts funny stuff related to his dental practice along with the proven before-and-after treatment posts that have amassed such a massive following for his practice. You can have a look at his profile page to see for yourself how his creative and funny posts will make you like him in an instant. Actively engage with your followers and share the love Your followers are there with you for a reason. They actively comment, like and share your posts for a reason. While getting all this love from people may feel nice, you should work upon making your audience feel nice once in a while as well. Reply to their comments, showcase and reshare their posts about you with your entire audience, actively engage in giveaways or run some contests, giving your audience back some love always puts your brand in good light and attracts more fans. While it might mean a little to you, it can mean a world for your entire audience. If you do this for your practice, you’ll look like a practice that doesn’t only care about making money but cares about their audience as well. Best example of a dental practice doing this on Instagram is Apa Aesthetic. Founded by the award-winning dentist, Dr. Michael Apa, he actively engages with his audience on Instagram in every way possible and shares the usual before-and-after treatment posts mixed with posts about his personal life. The result - 229k huge following on Instagram. You can check his Instagram account to witness all of the giving-back for yourself. Don’t forget to use #Hashtags Talking about Instagram, how could we forget #hashtags? Using hashtags is a great way to get your posts seen on Instagram. As every hashtag becomes a categorized link where all the posts with the same hashtag are displayed, use a hashtag that gets searched by a lot of people and you get instant exposure for your posts on the platform. But there’s a trick to it. On Instagram, you can use general hashtags like #dentistry, or you can use specific hashtags like #KidsDentistry. You can even use local hashtags like #NewYorkDentistry. Or you can create your own hashtag like #(your dental practice name)dentistry to add branding to it. The world of hashtags is so vast on Instagram that choosing the exact hashtag that would bring you the best kind of exposure can be a bit of a daunting task, to be honest. While Instagram provides you an option to place up to #30 hashtags in your post, overdoing them can look like spam. So, you’ll have to carefully select each of them and use them sparingly. This is where ideally you could use 3 where one is specific to your brand and word (unique) and the other could be general which would show up on specific hashtag searches for images on Instagram. Keeping a mix of them all works best as they’ll bring targeted people to your posts and also build your brand at the same time. So, work on creating a unique hashtag of your own. Dr. Sam Saleh, based in Beverly Hills and currently with 251k followers, uses #branded hashtags perfectly on most of his posts. His own hashtag, like he has used in the image above, is #drsalehsmile and if a user clicks on this hashtag, it displays each of his post where he has used the exact same hashtag categorized by top-posts, most recent and other hashtags he has used in the same individual posts. A prospective patient, if he clicks on it, will then be able to see all his work at a glance to make the final decision which can work wonders in making conversions because it’s all his own glorious work on a single page for everyone to see (obviously, why would any other dental practitioner use #drsalehsmile). On top of that, patients who have taken his treatment and are boasting his work on the platform using the same hashtag would also be visible on the same page. It really can make a difference if you think about it. Some other Instagram features While hashtags can be a great way to gain some extra exposure on the platform, Instagram is studded with some other features as well which you can make use of to stand out and get creative with your posts. Instagram Stories Instagram Stories was first introduced in August 2016 and lets users post disappearing photos and videos to their profiles. The feature is great as stories don't add to the clutter of news feeds but are displayed at the top of it in the form of colorful circles. This Instagram feature can be used as a great way to get in front of your audience. Instagram Boomerang Boomerang is Instagram's own app which lets users create a mini-video by capturing a burst of photos, stitches them all together and plays it forward and backwards creating a never-ending loop. It lets you break away from posting your usual photos and videos on the platform and can add a little spice to your profile. Instagram Live Video To get in front of your audience, along with uploading stories on your profile, you can also start a live video on the platform and gain a lot of engagement from your audience. All your followers automatically get notified when you start a live video, so Instagram does most of the legwork for you in this case. You can start a live video of you operating on one of your patients to give all your followers a sneak peek into your dental practice and how you operate. The best part? Your followers can interact with you in real-time and ask whatever their heart desires, which is great for building a relationship with your audience. So, there you go! Marketing your dental practice on Instagram is not as hard as it seems. While it can be difficult for every business to get influencers regularly, it's always good to start at someplace and lookout for opportunities. Being powerful on Instagram requires your unique self and most importantly consistency throughout. For especially dental practices, it's important for people to visually see what you do and who you are on the platform to build a loyal following from the ground up. There's no doubt that Instagram has immense potential to grow your dental practice exponentially. Contact Us Today and let us help your practice get more customers. ...
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