'Brand Collabs Manager': Facebook's New Influencer Search Engine That’s Almost Ready To Roll Out
May 21, 2018
May 21, 2018
10 min read
10 min read
Influencer marketing is a trend that just won’t stop picking up steam.More than 80% of marketers have some or the other form of Influencer marketing campaign included in their marketing strategy and the ones who haven’t yet tried their hands at it, accepted that they will surely give Influencer marketing a try in their marketing strategy of 2018.
Which is huge! Despite being a marketing tactic that saw the light of day more than a decade ago, it still packs untapped potential… a lot of it!
How? People trust influencers more than brands (which has always been the case). And with so many brands trying to get the attention of their users today and facing lower ad tolerance, connecting your brand with an influencer becomes all the more important to gain an edge.
And there are many platforms out there that focus on doing just that - connect you to relevant influencers. Klear, Find My Influence & Little Bird are some prominent examples.
But there’s a big player in the market who intends to do just the same - Facebook, with it’s new tool called ‘Brand Collabs Manager’ which aims to make collaborations between brands and influencers a piece of cake.
This is not the first time a social media giant is entering the influencer marketing space. Twitter (with Niche) and Google (with Famebit) both tried their hands at Influencer Marketing and have failed to make any impact.
But Facebook is diving in deep with their own in-house tool and looks forward to disrupt how brands find and approach influencers for their everyday marketing campaigns (they disrupted
Snapchat’s ‘Stories’ by integrating it in a better way into Instagram, Facebook and Whatsapp and succeeding at it even after implementing it on their platform after 3 years)
So, what exactly is ‘Brands Collabs Manager’
Though the tool is yet to roll out, it promises to streamline influencer marketing giving brands and creators more opportunities to collaborate and create better, engaging content experiences for their respective audiences.
As Facebook’s ad inventory becomes highly saturated, this tool will also serve Facebook as an additional revenue stream when the tool garners some traction amongst brands and influencers.
The only images available online of the tool are it’s leaked images which recently surfaced online on a German Social Media publisher’s website ‘AllFacebook.de’ and because of those images we got a peep at what the tool packs in its arsenal.
Let’s take a look at what the tool has to offer -
1. Creator Search
In this tab, as the name suggests, you will be able to find the influencers of your choice who you think will be the perfect fit for your brand.
Considering the robust analytics and sophisticated audience targeting options Facebook provides for running ads on their platform, this tool too will offer the same audience targeting functionality and will find influencers that best suits your selected target audience.
It shows a comprehensive list of prospective influencers that are a perfect fit for your target audience with detailed metrics about the influencer. According to the leaked images, each influencer’s reach, engagement, followers and video views are highlighted next to them which lets brands take a better-informed decision.
Also, the ‘Show Portfolio’ option will let brands take a sneak peek at what the influencer has done so far with other brands and the type of posts they push out to their followers, which can be great to cherry-pick the best influencers.
2. Saved Lists
Saved lists is the list of all your shortlisted influencers which you think are perfect for your campaign to be contacted or compared further. You will be able to create different lists for all your campaigns.
3. Suggested Creators
There is not much information or leaked images about this functionality of the tool but our best guess is under this tab you’ll receive personalized recommendations from the Facebook algorithm that go well with your brand based on campaign performance, audiences and engagement.
There is still time for this platform to completely roll out but that doesn’t mean we can’t drool over the awesome functionality it promises to bring to brands and influencers.
It brings a myriad of benefits to the table for everyone. For brands, as now they’ll be able to find influencers on the most influential platform and can plan better content experiences for their audiences that they’ll love. For influencers, as they’ll be able to monetize the following they’ve been so dedicatedly building for years. For Facebook, as engagement is pretty high with sponsored content and if the tool gains some traction, they can take a cut out of the collaboration deals, which is a common method of earning from creators.
And who knows what other revenue streams Facebook can invent with this single tool. Only time will tell!You can get your hands at the platform by joining its waiting list, the tool is currently open for testing only in the US.
Let us know about your ‘Brand Collabs Manager’ experience in the comments!
Don't Miss Out On Potential Business For Your Dental Practice: Get Online
Do you know what separates an average dental practice from the spectacular ones? It’s how they market themselves both physically and virtually. In this generation where life seems worthless without an internet connection, if you are not making an effort to market your dental practice online, chances are that the exposure you’ll get for your practice will be limited only to just 30% of your potential! The importance of marketing yourself digitally is indeed increasing every day. More than 4 billion people today have access to the internet and the number will only go up in the coming future. Which should be a tell-tale sign for you to showcase your dental mastery to the digital world (if you haven’t done already) Now, to market your dental practice online, what’s the first thing that pops up in your mind? Getting a website and optimizing it for mobile? Most dental practitioners’ thinking of marketing themselves online starts and ends with getting their own beautiful dental website but marketing yourself digitally goes way beyond that. The truth is that online marketing reaps the best results when all its components are stitched together and streamlined as one. While creating an informative website for your dental practice is the main component of an online marketing strategy; starting a blog, maintaining and marketing your social media profiles, search engine optimization and managing online reviews are other few important components that require an equal amount of attention as well. And the best part is that it’s free! Unlike printing flyers or cold calling, which requires quite a bit of investment, marketing yourself online organically doesn’t cost you a penny. Which substantially increases its ROI (Return On Investment) and makes it all the more attractive to someone who’s redundant to take the required steps of maintaining a digital presence of their practice. So, let’s talk about the major online components that constitute a stellar online marketing strategy - The Supreme: Website Setting up a new website for your dental practice is like building your clinic all over again…. digitally. According to a survey, 97% of patients prefer to have a look at a dental practitioner’s website rather than picking up the phone and calling them for information. Also, your website is the place where all of your other online marketing efforts will lead prospective patients to so you’ll have to make sure that it matches your branding, gets the message across, portrays your dental practice in the best light, is mobile responsive and mentions your physical and contact information clearly. Build relationships using Social Media The first rule of marketing is to market where your potential customers (or in this case, patients) are. And that is why Social Media Marketing has picked up so much heat recently with almost every brand out there trying to penetrate the inner circle of their customers. Having a strong social media presence serves not only to stay in constant touch with your patients and remind them of your dental practice but also to attract new patients and give them an inside look of your clinic and services. Also, a dental practice that actively engages with their patients in some way or the other on a regular basis is more likely to appeal to prospective patients as well. Start a dental blog ‘Blogging’ has recently become a buzzword for getting a lot of website traffic and eventually clinic patients. But that is not the case. The essence of successful blogging lies in providing value to your patients. And it takes a lot of consistent efforts to get successful at it. If done correctly, it can generate a lot of exposure for your dental practice and redirect a myriad of new potential patients to your website regularly. Leverage the power of online reviews Online reviews are the 21st-century version of ‘Word of Mouth’, 84% of people confirmed that they trust an online review as much as a personal recommendation. Reading online what your past patients have to say about your clinic or practice, in general, helps them decide if they want to become your patient or not even before entering your premise. So, it’s highly advisable to manage your reviews on your active social media platforms and the internet in general. You can use a service like Get Five Stars to manage all your patient reviews on the web. Search engine friendly Search engines like Google also play a very big part in getting your website in front of the world. People search on Google for great dentists every day, a lot of it, and if you’re at the top of the search rankings for most of their searches probability is more than they’ll click on your website. Your social media activity, a relevant website filled with useful content, successful blog, online reviews and a plethora of other ranking factors are taken into consideration for ranking your site on Google's SERPs. While these are the most basic and equally popular methods to enter into the online sphere with a bang, they still require a lot of efforts to execute perfectly and in sync. We understand that as a dentist, it may not be possible for you spend a lot of time in front of a computer rather than doing what you do best. ...
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Four-step Guide to Get Better Results From Your Digital Marketing Strategy
Like all branches of academics and business applications, digital marketing aims at searching better practices to work on various popular platforms. With the evolution of marketing practices and technological advancements in search engine algorithms, professionals can no longer rely on age old practices. The consumer preferences are changing, people have chosen The internet over other alternatives such as Television. In fact, a market study by Marketing Charts reveals that between 2011 to 2014, there has been a remarkable decline in TV viewership. As per Pew survey in 2014, "87% of people between 18-29 use Facebook, 37% use Twitter and 53% use Instagram". Whether it’s discovering techniques to increase fuel efficiency or finding the impact of carcinogens on metabolic functioning of a rodent, every discovery begins with a query. Understanding how search engines work and how they affect your website ranking is not a one-day job. How do we create value in our practices to render a long-lasting impression on the industry? Simple. By experimenting and looking for opportunities where innovation can fit in. Before conceptualizing your strategy, you will need to understand these four basic components. Asserting a Hypothesis Narrow down your queries to some specific areas. You may want to raise your website's SERP, so perhaps you will need to experiment with link-building and see how it affects your web analytics. So stick to it, instead of having a broader and ambiguous query such as how to write a good content for your blog. Having a definite and ordered inquiry will help you define your objectives in a better and clearer way. Sort Down The Affecting Parameters What are the factors that may influence your website's ranking? The nature of the content, website's design layout, page loading efficiency, SEO techniques, etc. in general impacts your website's quality. Note them down so that you know what variables you are dealing with during the experimentation. An effective way of understanding how a particular factor affects your website's worth is by altering it while keeping the rest factors constant. For example, you may change your SEO techniques (without touching any other factor at all) to see if that improves your web page's ranking. Focussing on Strategy(and not merely on tools) Technology is and has always been a great help to mankind, regardless of what purpose he intends to use it for. Having a ultra-modern technology may profit your website, more so when the audience is getting younger and more tech-savvy day by day. But despite all that, technology cannot overtake the value of an intelligent strategy. Focus on bringing about innovation and uniqueness in your approach. Integrate Your Strategies With Your Consumer-Base Every standard website has its active presence on social media sites, especially on Twitter and Facebook. You should have a strategy that caters to your audience base, and that helps the most in reinforcing your brand value. Are your customers very professional? Then you should chalk out a marketing plan that works the best on LinkedIn. Or are your customers young teenagers? Look for an exciting plan-of-action that can be effectively executed on Facebook and Youtube. The idea is to focus on your audience's needs and behaviors. Why Not Experiment with New Things And Control The Results? Most of the marketing professionals refrain from experimenting. Maybe it is because people don't want to take risks or just don't have enough time to try new things. But then, are we not restricting ourselves from the wide open opportunities and advantages that experimentations can provide? In a very dynamic market situation such as digital media, new approaches are the must-have things for survival. New media channels, unique methods of expressing and exchanging information, there is a whole lot of undiscovered America that we need to find. Having a successful experiment will not just help your website or company, but also will foster in you the zeal to use the technology with an upper hand. Attaining this will take your ROI to new quantum leaps. ...
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7-Step Checklist to Ensure Your Inbound Strategy Will Sail Through 2016
To meet up with the demand of the global market and your business’s set aside goals, there is always a need for inventiveness. The year 2015 came with almost a quite challenging deal, there were a good number of innovations and ideas, even so, the industry boomed beyond imagination. However, in order to make 2016 a more favorable marketable year, every business must recognize the hidden talisman within it. Business revolution is forevernot expected to be the same, this why it is called a “revolutionary trend” which must change with regard to timing. If your business must continue in its steady growth or, in any case needs a new touch, mapping out your checklist in such a way that it incorporates new ideas with regard to latest happening in the industry is relevant. Email Strategy A/B Test Your winnings through email marketing is obvious, but don’t you think that improvement in this area can assist? Let’s get down to the deal; Performing A/B testing can help produce actionable result within a very short period of time and hence improve your marketing endeavors. Try Re-Engagement Not every person on your mailing list is an interested engaged subscriber, and continuously blasting email to this set of people automatically hurts your sender reputation. This is one sure reason why you need a re-engagement campaign setup. By the end of the month, you may be surprised to realize a fresh stupendous engagement. Longtail is better than Short tail The ability to recognize long tail keywords in every inbound marketing content is a recipe that should not be neglected at any point in time. Long tail keywords may be around three words or more, should you have fuss recognizing them. The benefit is it does not only help you content to get found (because of the specificity of the words), but is also less competitive to the short tail keywords. Incorporate Newsjacking formula If you’re not familiar with newsjacking, you may find it difficult to cope in it. Nevertheless, one or two lessons can help you. Newsjacking is a unique way to tell carry news around in your traditional system. Staying updated with news perhaps in your own dialect, local community and around the world. this strategy works like “surefire”, and pretty darn immediate. Regurgitate your social Media Campaign Remember that there are also social media algorithmic changes, and these changes update as often as possible. Buckle up your shoes and get going, invest some good money in your social media campaign for all platforms and see how best you can take your competitors by the horn. Free tools are Gold Mines With the heavy frustrating competition in inbound marketing nowadays, do you hope to get something out of nothing? Free tools are gold mines, building one or two of it will surprisingly alter your marketing success. Help you to draw customers and potential prospects closer, once they’re sure that something great lays in for them. Incorporate the use of Tracking tokens If you are a professional marketer (be you an inbound or outbound marketer), I certainly believe you now use tracking tokens to monitor your contents and campaigns. If not, you definitely might be missing out on the goodies others are enjoying. Tracking tokens is a piece of hocus pocus you may slap at the end of any URL to engage analytics into that page. This aids easy tracking and monitorization of such content and the activities of the users on it and propels you into making optimum changes. ...
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