'Brand Collabs Manager': Facebook's New Influencer Search Engine That’s Almost Ready To Roll Out
May 21, 2018
10 min read
Influencer marketing is a trend that just won’t stop picking up steam.More than 80% of marketers have some or the other form of Influencer marketing campaign included in their marketing strategy and the ones who haven’t yet tried their hands at it, accepted that they will surely give Influencer marketing a try in their marketing strategy of 2018.
Which is huge! Despite being a marketing tactic that saw the light of day more than a decade ago, it still packs untapped potential… a lot of it!
How? People trust influencers more than brands (which has always been the case). And with so many brands trying to get the attention of their users today and facing lower ad tolerance, connecting your brand with an influencer becomes all the more important to gain an edge.
And there are many platforms out there that focus on doing just that - connect you to relevant influencers. Klear, Find My Influence & Little Bird are some prominent examples.
But there’s a big player in the market who intends to do just the same - Facebook, with it’s new tool called ‘Brand Collabs Manager’ which aims to make collaborations between brands and influencers a piece of cake.
This is not the first time a social media giant is entering the influencer marketing space. Twitter (with Niche) and Google (with Famebit) both tried their hands at Influencer Marketing and have failed to make any impact.
But Facebook is diving in deep with their own in-house tool and looks forward to disrupt how brands find and approach influencers for their everyday marketing campaigns (they disrupted
Snapchat’s ‘Stories’ by integrating it in a better way into Instagram, Facebook and Whatsapp and succeeding at it even after implementing it on their platform after 3 years)
So, what exactly is ‘Brands Collabs Manager’
Though the tool is yet to roll out, it promises to streamline influencer marketing giving brands and creators more opportunities to collaborate and create better, engaging content experiences for their respective audiences.
As Facebook’s ad inventory becomes highly saturated, this tool will also serve Facebook as an additional revenue stream when the tool garners some traction amongst brands and influencers.
The only images available online of the tool are it’s leaked images which recently surfaced online on a German Social Media publisher’s website ‘AllFacebook.de’ and because of those images we got a peep at what the tool packs in its arsenal.
Let’s take a look at what the tool has to offer -
1. Creator Search
In this tab, as the name suggests, you will be able to find the influencers of your choice who you think will be the perfect fit for your brand.
Considering the robust analytics and sophisticated audience targeting options Facebook provides for running ads on their platform, this tool too will offer the same audience targeting functionality and will find influencers that best suits your selected target audience.
It shows a comprehensive list of prospective influencers that are a perfect fit for your target audience with detailed metrics about the influencer. According to the leaked images, each influencer’s reach, engagement, followers and video views are highlighted next to them which lets brands take a better-informed decision.
Also, the ‘Show Portfolio’ option will let brands take a sneak peek at what the influencer has done so far with other brands and the type of posts they push out to their followers, which can be great to cherry-pick the best influencers.
2. Saved Lists
Saved lists is the list of all your shortlisted influencers which you think are perfect for your campaign to be contacted or compared further. You will be able to create different lists for all your campaigns.
3. Suggested Creators
There is not much information or leaked images about this functionality of the tool but our best guess is under this tab you’ll receive personalized recommendations from the Facebook algorithm that go well with your brand based on campaign performance, audiences and engagement.
There is still time for this platform to completely roll out but that doesn’t mean we can’t drool over the awesome functionality it promises to bring to brands and influencers.
It brings a myriad of benefits to the table for everyone. For brands, as now they’ll be able to find influencers on the most influential platform and can plan better content experiences for their audiences that they’ll love. For influencers, as they’ll be able to monetize the following they’ve been so dedicatedly building for years. For Facebook, as engagement is pretty high with sponsored content and if the tool gains some traction, they can take a cut out of the collaboration deals, which is a common method of earning from creators.
And who knows what other revenue streams Facebook can invent with this single tool. Only time will tell!You can get your hands at the platform by joining its waiting list, the tool is currently open for testing only in the US.
Let us know about your ‘Brand Collabs Manager’ experience in the comments!
Drive Exceptional Growth without an In-House Marketing Team
We drive business growth by optimizing every inbound channel to attract and convert high-quality clients for you
Share with Friends
Get The Ultimate Marketing Toolkit
100+ Tools on SEO, Google Ads, Meta Ads, Social Media, Viral Marketing, CRO, and more.
Free Download
Understanding SaaS Marketing SEO Potential through Mastery of Content
SaaS content marketing takes center stage when aiming for organic growth in your SaaS business. It not only positions you as a thought leader but also drives sales by drawing in individuals dependent on your services. 70% of SaaS companies advocate adopting developed or advanced content marketing strategies. This blog will explore the essence of SaaS marketing SEO and the key pillars of a successful content strategy, focusing on the latest SaaS marketing trends. Suppose you are just getting acquainted with this SaaS Marketing funnel concept and are eager to learn more about its meaning and potential to facilitate the expansion of your SaaS business. In that case, you are in the right place because we will also discuss our best approach to improving the content strategy for SaaS. What is SaaS SEO? Software as a Service(SaaS), when paired with Search Engine Optimization(SEO) creates a dynamic duo. SaaS SEO optimizes a website to improve its visibility on search engines, specifically for SaaS products and services. It is not just a one-time content audit or throwing in some keywords but a holistic approach. This includes in-depth keyword research, thorough technical audits across the site, improving on-page SEO elements, aligning user intent with product offerings, creating high-quality SEO content for SaaS, and securing backlinks from authoritative sources. The Software as a Service (SaaS) model is rapidly growing, providing a significant opportunity for SaaS brands to expand their online presence. However, the challenge lies in standing out from competitors and establishing oneself as a leading SaaS brand in a specific niche. The key to overcoming this challenge is through Enterprise SEO for SaaS, where companies can employ online marketing techniques to improve their website's visibility, attract a more extensive user base, and ultimately convert them into loyal customers. What are the Key Pillars of an Effective Content Strategy for SaaS? Understanding Target Audience A solid SaaS content marketing strategy relies on a significant understanding of your target audience the specific consumers most likely to need your product or service. These people should be seeing your web pages on search engine results. Their age, gender, income, location, and interests define them, so it's crucial to grasp these aspects. You'll need to conduct market research, monitor SaaS marketing trends, analyze your competitors, and create detailed personas to gain insights. Polls and interviews are also effective tools for understanding your audience better. If you find it challenging to do this analysis, do not hesitate to get help from top SaaS marketing agencies. They often have valuable information that can fill in the missing pieces of your SaaS SEO strategy. Keyword Research Based on Search Intent Search engines deliver users the most relevant results, highlighting the importance of understanding search intent for better ranking. A solid understanding of search intent is critical to shaping an effective content strategy, allowing you to focus on keywords that genuinely resonate with your audience's needs. Map the Keywords to the Buyer’s Journey Understanding how people decide to buy things is critical for SaaS marketers. Customers go through different stages before purchasing, from realizing they have a problem to picking a solution. To turn potential customers into loyal ones, it's crucial to match the words you use (keywords) with each stage of this journey. Let's break it down: Awareness (Problem): Customers know they have a problem but aren't sure how to solve it. Sample keywords: Questions or pain points like "What is SEO" or "Importance of SEO." Comparison (Identifying):Customers know some solutions and compare products or services. Sample keywords: Specific product names, features, or comparisons, like "best SEO tools" or "Ahrefs vs Semrush." Consideration (Evaluation):Customers have narrowed down their options and are looking into the details of each solution for your brand's saas marketing mix. Sample keywords: More detailed, focusing on benefits, reviews, or use cases, such as "Moz features and benefits" or "Ahrefs reviews." Buying (Solution):Customers have decided and are ready to purchase. Sample keywords: Transactional, like "buy [product name]" or "[product name] discount," for example, "buy Quickblink tool" or "Semrush discount codes." For SaaS marketers, using the right keywords at each stage ensures you're talking about the right things at the right time. This helps answer potential customers' questions and concerns, making it more likely they will decide to buy what you are offering. Create High-Quality Content Creating impactful content is the next crucial step in your SaaS SEO content strategy, following your exploration of the target audience, understanding their journey, and pinpointing the right keywords. For SaaS companies, content serves a dual purpose: to capture attention and inform, engage, and convert visitors into customers. When we talk about "valuable content," we mean content that enhances the user's experience. This is where your deep understanding of the target audience, acquired through your SaaS content audit, plays a crucial role. However, developing high-quality SEO content for SaaS demands substantial time and resources. Don’t forget to optimize content for SaaS pricing page, it should be simple and easy to understand with the all the relevant details. It is essential to emphasize that creating valuable content goes beyond meeting people's wants. To genuinely add value, your SaaS content strategy should address the authentic needs of your audience. Focusing on the authentic needs of your audience, especially in the context of SaaS for small businesses, not only enhances the relevance of your content but also strengthens your overall SaaS marketing in a startup efforts. SaaS Content Marketing Strategy After successful content creation, the next step is to spread the word. Begin by sharing it on social media platforms like Facebook, LinkedIn, YouTube, Twitter, and Instagram. A simple post featuring a link to your SEO content for SaaS can boost engagement. Moreover, consider sending out an email broadcast to your subscriber list, individuals who have expressed interest in your product or service and want to stay informed. In today's digital landscape filled with content, even outstanding material can easily be overlooked. To tackle this, PR outreach comes into play. By connecting with relevant journalists, editors, bloggers, and influencers, you can ensure your content receives the recognition it deserves, especially in B2B ABM. Whether your content is data-driven, emotionally compelling, or offers a unique perspective, effective promotion can increase social shares, media coverage, and a broader audience reach. Top SaaS SEO Tips to Increase Visibility and Engagement: Thorough Keyword Research: Use keyword research tools to find low-competition, high-volume keywords that correspond to your target audience’s queries. Create Valuable Content: Provide detailed insights and answers to audience pain areas while avoiding complicated jargon for readability. Consider streamlining material with AI rewording techniques if necessary. Create Compelling Headlines: Capture readers’ attention with short, keyword-rich headlines that provide a taste of your content’s worth. Optimize Meta Tags: Increase search engine exposure by using relevant keywords in meta tags and descriptions while keeping readability. Prioritize user-friendly: website design, such as rapid loading times, mobile responsiveness, and easy navigation, to enhance overall user experience and search engine rankings. Best Approach to Improve Your Content Strategy for SaaS Infographics in Content Marketing Using Infographics to Strengthen Your Content Marketing Strategy. Infographics are a great way to step up your content game. They make complex info easy to understand because they look good and are visually appealing. But there's more to it: Elevate engagement on social media platforms due to their easily shareable nature. Improve visibility in Google's image search results. Act as effective tools for building links, as high-quality infographics often attract backlinks and shares, contributing to enhanced search engine rankings for relevant keywords. Infographics in Content Marketing Setting up a page on your website with free tools and resources can make your brand more trustworthy and improve how users experience your site. These resources bring in more visitors and act like magnets for links, which is a smart move in your SaaS SEO strategy. When you offer valuable tools and resources, you attract new visitors and encourage them to return, establishing your brand as a credible and trusted authority in the industry. Featured Snippets Getting a featured snippet on search engines is like winning the top spot, called "position zero" (let's forget about Search Generative Experience for now). This can improve your conversions, drive more traffic, and give you an edge over the competition. Featured snippets give users a quick answer to their questions to find what they need without leaving the search results page. Look at how Ahrefs, a SaaS company, successfully secures a featured snippet Easily Accessible SEO Opportunities Once you have designed your main content strategies, search for easily accessible keywords. Some Tools like Google Search Console can help you find these potential keywords. Also, check out user-generated content platforms like Quora and Reddit; they are great for discovering what real users are asking. By customizing your content based on this info, you find new opportunities and make sure your content matches what real users are looking for, fitting in with Google's focus on user-friendly content Work On Lead Nurture Lead nurturing guides potential customers by offering them valuable content and easy steps to become actual customers. This is particularly important for companies that prioritize the sales process over self-service. Start by sending all recently acquired leads who downloaded an ebook directly to the Sales team, which may not give optimal results. Instead, implementing a lead scoring system becomes necessary, directing only those users displaying clear interest toward Sales. To guide these leads effectively, you need specific tools and content. For example, use an email automation tool and different types of content to move them through the sales journey. Here's a simplified process: Customers download an ebook and provide their contact information. They engage with the first email by clicking on a link, increasing their lead score. The lead score increases when they register for a webinar and go deeper into sales pages. Once a specific score is achieved, their information is automatically forwarded to the sales team, initiating an opportunity for the team to discuss your solutions. Wrapping Up In the Software as a Service (SaaS) industry, mastering the art of SEO content strategy is crucial for b2b saas marketing strategy. To make your brand stand out in a competitive market, it is essential to comprehend your audience, align your content strategy with their requirements, and skillfully promote your content is vital. Remaining at the forefront of the industry requires continuous learning and adaptation to ensure your SaaS product maintains visibility and relevance among your target audience. It is imperative to address key industry challenges when formulating your content strategy. This involves tackling the complexity of solutions, navigating extended buying cycles, and fulfilling the crucial need for educational content. If you need help with SaaS content marketing and need professional assistance, consider turning to experts with years of experience. Saffron Edge is a digital marketing firm with the expertise to guide you with the SaaS content strategy that yields the desired results. ...
read more
Introducing Google’s DV360: Where Your Digital Campaigns Take Flight
You must have heard about Google Display & Video 360 (DV360) and how it is making everyone go crazy with its functionality. DV360, an ingenious creation by Google, is the ultimate haven for large advertisers seeking total command over their campaigns. This dynamic platform is more than just a tool; it's a gateway to seamlessly manage your digital media mix, align creative brilliance with strategic data insights, curate audiences precisely, and secure prime advertising real estate. In this article, we embark on a journey through the expansive landscape of DV360, uncovering its ability to empower advertisers to craft multichannel media plans that resonate with their brand narrative. From connecting creative strategies with actionable data to navigating the complexities of audience management and digital campaigns, DV360 helps in transforming your advertising endeavors. What Sets DV360 Apart? There are many features that DV360 offers to digital marketers in order to manage all the media campaigns better. Below are some of the key features offered by DV360 that set it apart from its competitors: Campaigns: Efficiently create, optimize, and monitor campaigns, order lines, and media insertion orders. Audiences: Easily create and manage audiences with various functions:1. Audience Profile Analysis: Understand your audience using your own, third-party or Google data and combine audiences from different datasets.2. Activity-based Audience Builder: Craft audiences based on the activity of your Display & Video 360 campaigns.3. Frequency Limits Based on Audiences: Set frequency limits across audiences based on all exposure instances. Creative: Tailor your creative strategy to the media and data plan with helpful functions:1. Ad Canvas: Design ads visually with real-time previews in the Ad Canvas.2. Format Gallery: Utilize innovative formats and templates from Google Web Designer for customized solutions.3. Data-driven Creative: Create message variations appealing to different audiences and establish rules to implement your creative strategy. Inventory: Explore and manage high-quality inventory from chains and publishers while also discovering new opportunities in marketplaces and negotiating deals. Statistics: Access all necessary campaign metrics. Certain functions assist in analyzing Display & Video 360 performance, enabling you to take essential actions based on these results. Key Functions of DV360 Below are the key functions that this platform offers to its users: Campaign Expertise: You can make and execute multichannel media plans effortlessly with DV360's intuitive campaign management. Automated bidding strategies take the manual effort out of optimization, ensuring your goals are met efficiently and effectively. Creative Brilliance: DV360 redefines creative strategy by seamlessly integrating data into your media plan. Empower your decision-making with potent tools for informed creative choices, ensuring your content resonates powerfully with your target audience. Precision Targeting: You can excel in audience management with DV360, effortlessly creating, analyzing, and reporting on audience segments. Leverage advanced tools to combine remarketing lists and tap into customer data for precision targeting that drives results. Diverse Inventory Access: This platform lets you discover high-quality advertising space with DV360, offering access to premier publishers, chains, Google media, and specialized inventory packages. Navigate fraud detection tools, explore advanced TV opportunities, and secure Google's best video inventory for impactful campaigns. Effortless Measurement: Access comprehensive global metrics effortlessly with DV360's measurement function. Evaluate campaign performance with crucial metrics like viewability and verification at your fingertips. Seamlessly integrate workflows across products and data to enhance efficiency and achieve optimal advertising results. Making Campaigns with DV360: A Step-by-Step Guide DV360 streamlines the entire campaign lifecycle, offering a centralized platform for media plans, creative development, measurement, and campaign optimization. Below are the steps to make a campaign using DV360: Step 1: Access Display & Video 360 Open the DV360 platform to initiate the campaign creation process. Step 2: Navigate to Campaign Click on "Campaign" in the left menu to get into campaign management. Step 3: Create a New Campaign Select "New Campaign" and input essential details: 1. Campaign name 2. Meta description and Key Performance Indicator (KPI) 3. Choose the type of creative 4. (Optional) Set planned spend for all insertion orders 5. Specify campaign publication dates 6. Set a frequency limit at the campaign level 7. Choose inventory sources 8. Specify default segmentation (e.g., demographic data, language, geography, brand security) Step 4: Save Your Campaign Click "Create" to save your campaign and set it in motion. Key Takeaways Google has always come up with new developments, solutions, and platforms to help businesses have a clear and streamlined marketing process. This launch of DV360 will do wonders in the campaign marketing processes. So, if you haven’t heard of it till now, you better buck up and sprint!DV360 is the new launch of Google, which is a platform to foster advertising in the digital domain. It offers a huge opportunity for marketers to run their campaigns smoothly and get their desired results within a certain time frame. For more such knowledge and regular updates, subscribe to our newsletter today! ...
read more
What is a Local Business SEO Listing
As a brick and mortar business, what options do you have if you want to market yourself to the local people?..... Yellowpages? Placing an advert in the local newspaper? Printing brochures and coupons? While these and some other traditional media marketing methods were popular some time ago. It was because they were the only options available for small business owners to market themselves locally. But things are a lot different now! With 87% of mobile owners using a search engine to find something at least once in a day, 50% of these people are searching for a local business online. So, it only makes sense to market your local business online as well to not lose out on potential business and gain some much-needed exposure. But how do you do it? Local listings or citations! A citation is an online mention of a name, address and phone number of a local business on local business directories, websites, apps and social platforms irrespective of it containing a link of the local business. And when a local business citation is submitted to a local business directory, it’s known as a local business listing. Why do local citations matter? Investing your time in setting up your local business citations accurately can affect your business in two ways - 1. Impacts Search Engine Rankings The number of citations a local business has under its belt, its accuracy and the quality of platform they exist on can negatively or positively affect search engine rankings of a local business. Google and other search engines keep a constant check on these citations for their accuracy and consistency across the world wide web and if any inaccuracy or inconsistency is found in these citations, you may see your search engine rankings tumble down. On the flip side, if your citations are consistent, accurate, are present on popular platforms and provide a handful of useful information about your local business, you may see a fair increase in your search engine rankings as you will build trust with Google for providing regular accurate information about your business. 2. Impacts Customers Inaccurate or inconsistent business information in local citations upsets customers the same way it upsets search engines. Citations help people get their hands on relevant contact information about a local business and an address which they can go to if need be. And if even that information is mentioned incorrectly in a citation, it may lead to loss of reputation, trust, and revenue for your business. What are the types of local citations? Depending on the various platforms local business citations are submitted on, it can be of 3 types - 1. Major Local Business Data Platforms Marketers or local business owners can choose to submit their business citation on data platforms that strive to publish this kind of data. Creating business listings on platforms like Google My Business, Facebook Business Pages and Yelp should be your top priority as they are really popular and can generate a nice flow of traffic coming to your local business. 2. Industry Specific Platforms Apart from listing your local business on the major local business data platforms that cater to all the industries, you can opt for a more industry-specific approach by building local business listings on websites that are specific to an industry or geographic location. 3. World Wide Web Various publications, blogs, news sites, maps, apps and government databases can serve as an important local business listing platforms. You can intentionally develop citations from these platforms or simply earn them by providing valuable information. How to submit your local business citation? Submitting your local business citation to business listing platforms is vital to make use of their advertising power on the web. And the best part is that it’s absolutely free! It just takes a considerable amount of time and efforts to first write down all your business details and providing them with it. To submit your local business information to these listing platforms you need to decide if you want to do it manually or automatically. But first, you need to know how to create a business listing and what information you need to provide in your local business citation while listing. Here are the core components of a local business listing - Business name/title Address Phone number Website URL Categories Description Tagline Social profiles Images Additional media Alternate phone numbers Fax number Certifications Brands Carried Payment forms accepted Attributes Google, being the market leader, has set the tone for the best practices to be followed on formatting this data and what/what-not to include in your business listing, you can view their guidelines here. Now that you know how and what information to submit in your business listing, figuring out the way you’ll do it is what comes next - 1. Manual Approach Creating a spreadsheet containing all the above-mentioned information about your business is fun but submitting the same information to 100 different business listing platforms is not, believe me! If you go for this approach, you have the power to choose the platforms you want to list your local business in. While it goes without saying, always choose the market leaders first and then go down the ladder. 2. Automatic Approach Not many business owners or marketers have that much time in hand to manually go submitting their local business to each individual business directory. Which gave rise to a more automatic approach. Service like Moz Local have mastered this and distributes your one-time business citation submission to high-quality business listing platforms and constantly monitor its health. Or you can choose us for your automatic local business SEO listing needs! Benefits of listing your local business in directories But why go through all this trouble? Because listing your local business in such business directories or listing platforms gives a serious SEO boost to your local business, resulting in a much stronger online presence, given if the information that you have provided is true and consistent. Here are some other benefits of listing your business on local business directories - 1. Helps your Local Visibility Listing your business in local directories gets your business in front of the local community searching for the services you provide. Local business directories have advanced filtering and tracking capabilities that connects your business with your target audience automatically. 2. Effective Link-Building Submitting your local business citation in a business directory creates a single high-quality backlink for your website. The more authoritative business listing platforms you target, the stronger your backlink portfolio will get and vice versa. Eventually, the more high authority business directories link back to you, higher will be your ranking in search engine result pages and higher will be the traffic coming to your website from these directories. 3. Increases Brand Awareness While searching through a directory, a prospective customer will see your brand even if he doesn’t click on it. Each and every encounter a person has with your business, whether favorable and unfavorable, increase their awareness and familiarity with your brand, warming them up for further engagement. I don’t see why a local business should not invest their time and efforts in creating a well-drafted citation and submitting it to various online local business directories…. It builds backlinks, increases brand awareness, acquaints your business with local customers, increases your search engine rankings, builds trust with Google, strengthens your business as a whole and enables your local business to get discovered by nearby customers leveraging the power of web. So, get started today with claiming, updating and creating your listings online! --> ...
read more
Subscribe to our newsletter
Get fresh stories, case studies, and
advice
from successful creators and industry experts.
Subscribe now
Get The Ultimate Marketing Toolkit
100+ Tools on SEO, Google Ads, Meta Ads, Social Media, Viral Marketing, CRO, and more.
Free Download