Building a SaaS dashboard for your business

Inbound marketing refers to the marketing activities that bring visitors in. Inbound marketing draws customers to your website by making your company easy to find and producing interesting, attention grabbing content. With inbound marketing, marketers no longer have to go out to look for potential buyers. A business can now promote their company using inbound marketing through blogs, newsletters, SEO, social media marketing, podcasts, videos, and other content marketing activities. Keyword Research Keyword research is the most important part of SEO. How your keyword research should look like is a very important question to answer because it is going to dictate how the rest of your campaign will go. Some questions to ask yourself in relations to a particular set of keywords are: How profitable are the keywords? What sort of services or products can we offer? Below are 4 steps of doing keyword research that will give you that competitive edge in 2016: Step 1: Do your Basic Research First thing you need to do is pick a main keyword that is pretty straightforward and describes the main activity of your business. Next, you will need to dig a little deeper into the nature of your main keyword. This can be done by analyzing the Google Search Engine Results page. Some pages that can help you include: The Related Search – it is found at the bottom of the Google SERP. The related search can give you clues on the search intents users have for the keyword and the basic demands that go hand in hand with that particular keyword. Google Auto complete – Google gives suggestions based on popular queries often made using that keyword. This tool is very important as it helps you discover what Google relates to a given keyword. Google AdWords – If your keyword yields paid results or Google AdWords, then the keyword is valuable enough for other people to spend money on. It also means that the keyword is very competitive. Shopping Results – This page can help you discover the profitability of a keyword. You can get insight on new and existing products that you can use as guidance for your own productsThere are a lot more websites you can use to gather intel regarding your keyword, they include: - Wikipedia. The table of content can be very useful - Query-based Websites. Sites such as Yahoo answer and Quora can help you find common questions people ask revolving around your keyword. Step 2: Analyze your Results After you learn about the keyword, look into the ranked results on the SERP itself. This will help you: - Learn exactly how others do their optimization - Understand what Google needs from you to rank a website - Know how hard or easy it is to rank a certain keyword - Replicate and improve the same formula to rank better yourself Step 3: Keyword Expansion Use Google Keyword Planner to find new related keywords to use with your main keyword. Simply look for new keyword options and look at the Ad group ideas to see how Google is grouping keywords together. When you target multiple related keywords, it is easier to diversify your contents and topics. Step 4: Optimize Finally, incorporate all the above factors into your website and contents. When you are running a business, time is very precious and marketing tends to take up plenty of your time. Some of the main benefits of outsourcing inbound marketing projects are: Saves you time -You free up plenty of time when you hand over your marketing tasks to a third party. When you outsource, you free up time that would have been spent developing social media platforms, writing marketing materials, creating and managing email lists, etc. Your team will have more time to work on your core business. Professional Services -It is easier nowadays to find experienced and affordable online marketing professionals who will work with your company and implement efficient strategies on your behalf. Gain Outside Perspective -When you outsource, you are able to receive fresh perspective. Professional online marketers understand how to attract and convert marketers better. Top-notch expertise -When you outsource, you are working with a very experienced marketer who’s main occupation is just what you are looking for. You need not to spend money and time on research and much more as this is part of their job. ...

read more

In our last blog we talked about the importance of online reviews for your dental practice and how you’d have to list your practice to Yelp, Google My Business, and Facebook and ask people to explicitly review on them to start a self-feeding review cycle. <!-- --> Other than gaining a lot of reviews, listing your dental practice on these website opens some other doors that can prove to be detrimental to the success of your dental practice. Which doors exactly? It brings you in front of your local audience who are searching for dental practices online night and day. Say, you run a dental practice in New Jersey. If a person searches on Google for dental practices in New Jersey and your practice website is nowhere to be seen, he will choose one of your competitors and get on with it. That must not happen. This is where Localization of your dental practice is so important. You’ll have to be on top to let your local searchers find your practice instead of your competitor’s. How? By claiming your listings in local directories. Here are 3 reasons why you absolutely need to create or claim the listing of your dental practice in local directories - Increased exposure to hyper-targeted dental patients: When it comes to local searchers, the buyer intent is super high and they are almost at the end of the buyer funnel looking for just the right type of services that will fulfill their needs. According to a study, as much as 50% of all local searches convert to foot traffic the same or next day. So, capturing those laser targeted searchers gets easier when you are present on all the top ranking directories which cater to the dental space. Each valid listing will increase your authority: We’ve stated before that local listings impact both search engines and people... searching on search engines. With each valid local listing of your dental practice, Google will see you as an authority in the dental space around your locality and will start ranking your website higher in search engine results. Searchers, seeing that your website ranks high on Google, will take you as an authority in your industry as well and prefer your practice over your competitors. Also, being a part of the community is always great for building relationships with prospective patients and convincing them to try out your practice. Increase in rankings (including Google local business rankings) Everything SEO related is done to increase the ranking of a website. And listing your dental practice on local directories is a sure-fire way to do that. Not only listing your dental practice in high authority directories increase your authority in the dental space, it will also increase your rankings in Google Local Businesses tab that often comes first in local search results showing the nearest places around you and mind you, that tab boasts some of the highest click-through rates on Google. But what exactly are those high authority directories? As we stated in the beginning, the biggest players when it comes to local directories are without a doubt Yelp and Google My Business. The best part, they also cater to national and worldwide audiences but primarily focus on helping local searchers as they are the ones who are most likely to convert quickly. And conversions is what you need. So, maintaining a presence on such directories becomes all the more important to increase your local footprint. For conversions, claiming your listings on these platforms is what you need to begin with... Listing your dental practice on Yelp Yelp is a goliath in the US. 90% of the people in the United States use Yelp to find local businesses and healthcare practices and 30% of those searches are for healthcare practitioners (including dentists). Having more than 160 million website visitors a month is no big deal for them but if your dental practice is listed on a platform with such massive exposure, it can be a big deal for your practice. So, here’s how to claim your listing on the platform - Scroll down the bottom of yelp’s homepage and click on the ‘Claim your Business Page’ After clicking on it, you’ll be redirected to the ‘Yelp for Business Owners’ page where you’ll need to enter your practice’s name and street address to claim your listing. Find your practice from all the listed local practices in the specified area and just claim your listing, it’s that easy! After that, it’s just the task of filling relevant information of your practice. On Yelp, try to submit genuine images of your practice and staff members to gain more credibility on the platform. Listing your dental practice on Google My Business Listing your dental practice on Google My Business is a sure-fire way to get more local eyes on your dental practice. By listing your business in the Google local business directory, you’ll gain a lot of exposure amongst people searching on Google Search and Google Maps, which apparently is a lot. To get yourself listed as a local dental practice, you’ll have to submit all your correct business details to Google. Don’t know how? Here’s how you can do it as well - Go to the ‘Google My Business’ homepage and click ‘Start Now’. You’ll be redirected to their listing page where you can begin with listing your dental practice. After that, it’s about filling all your correct practice information (you can have a look at our previous blog to know exactly what information about your practice you need to get listed on Google My Business). Listing your dental practice on Zocdoc Ever heard of Zocdoc before? Even if you haven’t, I am sure potential patients in your locality use this service to find dentists like you every day. It’s that popular. Zocdoc is by far the most popular directory that caters directly to healthcare practitioners. With more than 6 million monthly users and 120 million annual searches, this directory is a goldmine for dentists. Biggest disadvantage? Getting your practice listed on the platform is not free, you’ll have to pay a flat $3000 annual fee to get your practice listed. But if you decide to get listed on this platform, the exposure you’ll gain it is tremendous. Zocdoc even lets potential patients book appointments of their chosen practice directly from their platform, which can really sky-rocket the patient traffic coming to your dental practice. Letting patients book appointments online is why Zocdoc is so popular. We will be covering why this feature is so vital for patients in the next blog. So, stay tuned! To get yourself listed on the platform, you’’ have to click on ‘List your practice on Zocdoc’ tab on the top right of its homepage. After you click on ‘List Your Practice’, the process of getting your practice listed is almost the same as the other platforms mentioned above. These 3 directories are not the only directories out there but are the one ones with the most authority in their space. So, it makes sense to target them first to get the ball rolling. Know some more high authority local directories that proved to be useful in bringing some dental patients through your door? Let us know in the comments. ...

read more

We are currently going through one of the biggest pandemics of the current generation that brought a standstill to businesses and operations worldwide. The deadly Novel Coronavirus has affected more than 171 countries and is now posing as one of the biggest threats to human civilization. Many countries have gone under total lockdown and the lives of its people have come to halt. Source: pexelsSince technology is playing a pivotal role to back us up during such times, companies are now working remotely to ensure the continuous workflow, despite the supply chain gets interrupted, imposed social distancing, and deteriorating economic conditions - Hence, causing some serious inconvenience to most firms. Businesses worldwide are following certain protocols to ensure the safety and welfare of their employees and are working from remote setups. However, that is only one part of the ordeal. Due to the uncertainty of the situation and economic slowdown, a lot of businesses are either putting their operations and marketing on hold. We wanted to write this piece for you so that you don’t follow the trend and can see how you can combat this outbreak situation and take the best option for your business.Let’s get started! Cement Your SERP positions Source: pexelsOrganic Marketing is a marathon and it will help you now more than ever to stay ahead of your competition. If you look at search trends and impressions on Google, you will often see a decline in trends and this would lead to a lot of your competitors to stop their marketing efforts. While paid marketing and other channels that give you a faster return in exchange for a steady supply of investment in Google or Facebook, SEO can provide higher visibility for the long haul at a far lesser cost comparatively. What's more, when the situation improves and businesses resume their marketing services, you’ll already be in a far better position by then while others strive hard (and spend a lot more) to reach the top. &nbsp; Revamp Your Website When you’re seeing a decline in lead volume and overall traffic and there is not much that you foresee you can do to serve your customers as well, take that time to analyze your website and revamp it. Website redesign and development take considerable time and with slow business trends, you can go aggressive into revamping your complete site before things start to pick up. We are working with a lot of eCommerce and medical and cosmetic industry clients and helping them rebrand their complete businesses so that they can have a fresh new website or portal when business picks up again in a few months. Update Your GMB Page GMB page for any business is a must-have. It showcases your business address, working hours and customer reviews besides company updates and images. There are many countries where businesses are allowed to operate on special hours. The special and advanced tools available on Google My Business Profile can help you in informing your customers regarding the changes made in your organization. All you need to do is update your business description and change the working hours. Then you will need to share Google posts with everything updated and make sure that your contact information is right so that customers looking to contact you can find you easily. An updated GMB page also ensures better local search visibility through hyper local and local SEO marketing. Outreach Now for the Future If you are not able to decide whether to reach your customer during this deadly outbreak then you will need to consider the nature of your business, your past relations with customers and the main motive behind this reach. If your customers are used to hearing from you through emails, SMS and other digital media communication channels then you should never cut off this bridge of communication. But you will need to stay away from any type of cheap disaster-related ads. You can also engage with content marketing experts who can help build connections with strong influencers during this phase for your business. Influencer marketing takes time and nurturing to produce results. So, now that the fast-paced life and busy schedules have come to a stand-still, you can find it far easier to connect and build up these strategic relations that can help you build your brand. Link Detox If you are running an online business then you must be aware of the importance and value of removing unnatural links from your digital presence. You will be surprised to know that just a few weeks ago, a website was manually penalized by Google but as the website removed the 1900 unnatural links, it jostled to the top 3 positions in the Google search engine ranking. Yes, unnatural links can be the biggest obstacle between your website and top search engine ranking. You need to understand that unnatural links are not always intentional and can be present on your website because of many reasons. Just go through any simple guide of unnatural links and learn how to remove them OR you can get in touch with our link building and auditing experts to get them removed. Conduct Webinars To Stay Connected Are you planning to introduce products, prototypes, services, or even simply hosting online education classes, tutorials and consultations, webinars are the way to go. Webinars offer a seamless virtual conferencing experience where you can interact with thousands of users and talk about your product, services or subject matter. Source: pexels According to a few studies conducted worldwide recently,&nbsp; this is the best time to start your webinar plans. If you are in the B2B field then webinars in the current lockdown can prove to be a magic wand for your business as a huge chunk of people prefer webinars over any other content formatting for learning. If you are completely new to webinar then you will need to do a little bit of research for sure. Use Video Conferencing To Stay Connected:Opting for video or tele-conferencing calls over physical meetings or gatherings is surely a better option in the current situation. You can use video and audio calls to ask customers and employees regarding their experience with your product or service. Even if you want to transcribe the audio, you&nbsp; can do so by using tools like Otter.ai. Later, you can use this data for press releases, blog posts and other types of content. All the information gathered through video calls and audio calls will act as a rich source of inside information for your content. If you’re like most businesses these days trying to optimize your work and team efficiency from the safety of your homes then try integrating various project management and performance optimization tools that can help you stay in touch, monitor the tasks, and ensure your team and project productivity is always optimal despite the distance. We human beings have an indomitable spirit and we have surpassed many challenges in the past. This pandemic too shall pass and we need to find simple and effective solutions to ensure that our family, friends and business stay afloat no matter what. So, if you’re interested in learning about remote working or marketing ideas on how to sustain and grow your brand during these troubling times, contact us today and we’ll be more than happy to help you, as always! Stay home, Stay Safe!&nbsp; ...

read more