Blog Category : Dental Marketing

The influx of digitization and the proliferation of globalization might have made it very easy for entrepreneurs to enter an industry as having a brick and mortar shop is no more necessary. But there are many challenges you will have to face if you are a startup in the modern era, and this is why you will have to adopt various ways to level the playing field and fuel the growth of your business. Building a personal brand is one of those ways. The need to build a personal brand for startups has never been more critical than today. We live in a world of social media and the internet where anyone can become an expert, build an audience base, and start attracting clients for their firms. And this is what most of the people are doing on the digital platform. A study conducted by Upwork shows that the number of freelancers is increasing at the rate of 3X every year. By the end of 2027, freelancers will be a big chunk of the overall workforce pie of the U.S. This clearly shows that more and more people are flocking to startups, and with more startups, the competition will reach to the neck-wrenching level. And in such situations, there is only one thing that will allow you to distinguish yourself from others, i.e., personal branding. Why will startups need to focus on personal branding? If you are commencing a business around your expertise, then building a personal brand comes as a default option, or we can say that it comes naturally to you. If you are your firm's face, creating your brand is the best thing you can do. Your company's brand sets you apart from other industry players and leaves a lasting impression in the minds of the customers who interact with your business. But if your business lacks a compelling personal brand for attracting the audience and giving them a unique experience, you will find yourself struggling to build a profitable and successful startup. Even if you are building a firm with its brand, you will still need to focus on personal branding. This is important because, in the modern era, people are more interested in being connected with a person rather than a company. Thus, even while building a broad audience for your brand, you will be enhancing your own company's exposure. You can take the example of Elon Musk, who has more Twitter followers on his personal account than all of his three companies. The same goes for Richard Branson (Virgin) and Gary Vaynerchuck (VaynerMedia). https://twitter.com/elonmusk The most unique ways to build your personal brand as a startup Understanding your true value Your value isn't determined by which company you work for or what your job role is. It is determined what you can bring on the table. You will need to be clear about what is the thing that you can offer in the best possible way and excel at it in each and every situation. In the corporate world, we always focus on finding a niche market and categorizing the target audience. It aids a firm in zeroing down the available list of potential customers and uses a better targeting approach. If you are not specific about the type of work you can do or what you are good at, then you will be lost in the crowd, and you will never be able to leave a lasting impression in your customers' minds. Simply build a value proposition around what you can do and what you have to offer the market. Building a personal image If your company's brand covers your image, you will never be able to come out of that cloak and create a particular image. Your image will indeed act as a springboard for your firm's success, and they both are correlated, but still, hiding behind the brand won't work while trying to build a personal image. There are various ways of building a personal image. You can start by only taking a professional headshot and using it at multiple digital platforms like Twitter, LinkedIn, and even in your company profile. In addition to this, you will need to cultivate an email signature that will be unique to you. The email signature will need your social media icons, contact information, the website address of your company, and professional headshot. Deliver on your value and get testimonials as a reward If you are the only one talking about your value, then there is something wrong with your personal branding strategy. Let other people talk about your importance as well because later on, these people will act as your brand ambassador, and they will influence others to join your audience base. One of the best ways to let other people talk about your values is by consistently delivering on your value and surpassing your target audience and customers' expectations. This will help you build a network of loyal brand ambassadors and thus be referred organically by them. You can also ask your professional network to give you testimonials and allow them to highlight what you are good at and how you are working to grow your startup. Work on your online presence Working on your online presence is the best thing that you can do to build an online presence. There are various tools out there that you can use to check your availability on a myriad of online platforms. You can begin your journey of building an online presence through LinkedIn as it is a professional platform that helps people connect with like-minded experts in their industry. But this doesn't mean that you should limit your online exposure to LinkedIn only. From Facebook to Twitter, all these social media platforms will enlarge your network and strengthen your personal branding efforts. In addition to this, make sure that your personal website, apart from your official business website, showcases all your attributes, achievements, contribution to the industry, and work. But make sure that the website you are using for personal branding is in sync with your company's brand. Don’t forget blogging For most digital marketers out there, blogging is the best way to build a brand, but it can prove to be a magic wand for building a personal brand. After ensuring that you have a seamless, enticing, and engaging website, you will need to master the art of increasing your blog audience. If you succeed in increasing the number of followers by blogging, you will be able to strengthen your personal brand. Some of the useful tips that you can use to build a personal brand through blogging:- Repurposing your articles and blogs Syndication of articles and blogs Joining like-minded online communities and sharing your content Equipping your blog with social sharing buttons. Writing content related to influencers and asking them to share your content. But make sure to post content regularly after building a large base of followers and make the most of the best SEO practices and catering your followers with what they are looking for. With personal brand building becoming an integral part of the overall business strategy for startups, you will need to start working on it without delay. In the end, you will be attracting more people towards your business and increasing your sales. At Saffron Edge, we work on your 360-degree branding and make sure you and your business have exponential growth and positive image throughout.

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In the present era, where every business is moving online, dental practice also needs to be optimized for growth. Here, Google My Business serves as a boon. People nowadays ask google for any kind of help. So, your dental service should appear online to get noticed. But, opting for building a website is not enough. One needs to get a position in Google My Business listing and search engines. Before we get into the fact how Google My Business can help in the growth of a dental practice, let’s understand what Google My Business is. What is Google My Business? Google My Business is a listing of business/services. It includes the business/service's profile comprising Practice name The name with which your dental practice is known. Description of your business/service You need to add a description of your business. The word count should be around 750 words. Working hours The timings you work in one or more clinics. Mention the non-working days also. Google Maps directions It helps the patients to reach your clinic easily. Contact information Add contact information including your address, contact number and email id. Link to your website So that patients are directed to your website easily and can gather more information. Links to your social media platforms To redirect the viewers to the pages displayed on social media sites. Reviews Prospects choose the service which has the maximum number of positive likes. Questions Answer the questions asked by the customers. This helps you link with the customers and brings you close to them, thereby, retain them for a longer time. It is easily accessible through any digital device, may it be a desktop, laptop, Android, or iPhone. Google My Business App can be easily downloaded in any digital device.Google My business has added two new features for public convenience. These dynamic features are:- Product Collection This newly added feature lists all the products/services offered by the business. For a dental practice, it may include oral healthcare services like scaling, root canal treatment, whitening, implants, fillings, Browns, veneers, etc. Appointment booking feature When you get the advantage of booking your appointment for a service while sitting at home, it adds more comfort to your life. With this new feature, you can now book an appointment with the service. They send you a confirmation revert and a reminder on the day your appointment was fixed. How you proceed with Google My Business To get your dental practice registered with Google My Business and maintain it properly, you need to follow the following steps: Enter your personal details The very first step is to set up an account with Google my Business (GMB). For this, you need to enter your personal details, including your practice name, address, working hours, contact information, google maps directions, links to your websites, and links to your social media pages or accounts. Select the right category GMB has an excellent feature that allows the users to select more than one category. For example, if one has to select categories for the dental practice, then, one can select from a cosmetic dentist, pediatric dentist, dental implant periodontist, dental radiology, etc. This helps you explain properly the type of service provided by you and drives out the factor of narrowing down the choice. Claim for approval of your business Once the profile is updated, claim for approval and verification. Once verified, your practice becomes authentic and official. This increases the trustworthiness of your dental practice. When you claim for verification, GMB will send a verification code to the address given by you. After entering this code you will have access to your account. Keep the information updated To get more clients, keep your information updated. Keep posting photos, videos, any change in personal information, etc. This will earn you more traffic and more clients. Make a habit of logging into your account regularly daily. Respond to the questions asked by patients. Add photos and videos Visual aids are the most effective and have an everlasting impact on the viewer's brain. Firstly, make your business recognizable by posting your logo. This aids in the process of branding. Add high-resolution photos of your dental clinic, including the waiting lounge, interior, camps put up by you, your team, services provided by you, the results of the treatments provided by you, before and after treatment pictures. This acts as a magnet to attract more customers. Go for constant reviews Reviews posted on your GMB page work as a positive signal for your practice. Encourage patients to post positive reviews for the dental treatment they have received. This helps you get higher ratings on your page. You can make the review posting process easy by providing them links to your GMB page.Patients can also be directed to your GMB page by the QR code method. This can be achieved by placing a scannable QR code in the office, which links your GMB page directly to the customers, where they can post reviews. Answer patients questions This helps you in retaining the customers for a longer time. Monitor your account regularly With the help of the insights tab, you can monitor the visits made by searchers. You can also determine how well is your name being viewed in Google search results or map listings. Tips Be consistent with your information – Make sure that your personal information, details of any camp or offers, etc. are the same on all the social media sites and GMB. Optimize your profile by opting for claim your account – If you miss on claiming your account, you lose the opportunity to rank higher in the search engines and GMB listing. Stay updated to be a part of Google snack pack- Snack pack lets the searchers view the best in class services. Always stay updated so that you become a part of the GMB snack pack listing, thereby, become the first choice of the searchers. Closing thoughts On the whole, it is clear that Google My Business is one tool that helps in the growth of any business. The importance of Google My Business in dental practice lies in the fact that it increases the reach of patients. With the best features of Google My Business, a dentist can list their practice and even make the appointment booking process smooth and easy.

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Findings ways to grow your dental practice? Check out these five strategies that can take your practice to new heights! Starting and growing your dental practice can be overwhelming, as well as exhilarating. It requires great skill to build up a business and taking it to new heights, especially when it is dental marketing where people are not at all interested in visiting a dentist until it becomes a necessity. Fortunately, we have brought you a variety of strategies that can help make a successful marketing plan. Don’t forget to read them all with a healthy smile! --> Strategies to grow your dental practice: Build up a powerful team: Whether you are thinking of expanding or acquire, you cannot do it alone. If you are already managing all the patients by yourself, then consider forming a team that can help you in counseling as well as in making big business decisions. More the brains greater the ideas! Your team may require some key players, such as: A financial advisor: A financial advisor can be a suitable person that can help you in managing finances by making a better financial plan that would make sure that you are clear on the returns and investments. A legal advisor: An advice from a legal expert can be very crucial in case of expansion and acquisition. Several dental associations throughout the world seek help from legal advisors to navigate them regarding any legal issues and questions. Trustful lending partners: It is always advised to keep your finances separate from the business finances. Whether a company needs debt consolidation , business loan, or working capital, they always need a trustful lending partner that understands their needs and industry. Marketing is the key: Marketing plays a crucial part in the growth of any business. You can start with small yet successful marketing plans such as email marketing, social media marketing and can go ahead with big plans such as advertisements and more. You can even launch a new website that can help you in the long run. Hopefully, we are blessed with a social world i.e., is the largest online platform to grow your business. You might have heard about Instagram, Facebook, Twitter, etc. They are recognized as a potential platform to connect with partners, clients and more. These three social media platforms are completely free of cost to join. Additionally, they are so easy to operate that even a layperson with a little bit of knowledge of computers can operate them. Simply visit their website and set up your account and take full advantage of their business-related services. Expansion is the necessity: If you have decided to grow your business by adding more pages to your portfolio, you can either start a new office or can acquire an existing one. Both of these ideas have their own pros and cons. Your well-qualified team can help you in detecting these pros and cons and making better strategies to overcome the risk factors associated with your new step. The acquisition offers you the benefit of purchasing a recognized establishment that already has an existing reputation, staff, cash flow, and patient base. In this, you can buy a part of shares of the business (typically 25% to 50%) and then acquire the whole establishment when the owner gets retired. Whereas starting a new dental practice from scratch provides you the freedom and allows you to mold everything according to your mindset and plan. However, this freedom can be costly than acquisition and requires great planning and effort. Upgrade your office: Dentist practice requires up to date facilities, types of equipment, and technology. Up to date, office and facilities have a direct impact on the patient base. Think about it precisely. You never want to seek a doctor that uses old technology and would always consult the one having high tech machinery and equipment. Additionally, you need to work on the outlook of your office and staff. Providing a clean and hygienic environment with efficient staff that not only looks good but knows how to behave well with patients turns out to be a plus point in the growth of your dentist practice. Polite behavior and homely environment improve the experience of the patient and will considerably improve the reputation of the establishment in the market. Maintain a good online reputation: In the world of surfing and searching, you need to maintain a positive online reputation. Whenever a person wants to take any facility or services, the first thing they do is, search about it on Google. Similarly, a lot of people would be searching for a good dentist online. Having a positive online reputation can help you a lot in the growth of your dentist practice. People usually make their minds regarding any establishment after reading the reviews, comments, and ratings from past patients. Therefore, it becomes very important to maintain a good reputation to attract new patients and to grow your dental practice. Poor ratings and reviews can potentially affect your patient base as no one wants to consult a dentist with negative comments and ratings. You can preferably ask your past and present patients to leave a review regarding their experience, or the least they can do is rate your practice and facilities online. Website development also plays a big role in maintaining an online reputation. A well-designed website is always praised and visited by millions of surfers that would love to take your services. So, work on your website and make it as presentable as much as you can. Add new features that are easy and takes lesser time. Make sure to add an online chat feature where the patients can directly chat with your team and book their appointments. So, these were the five strategies that can help you in the growth of your dentist practice. Whether you are planning or ready to grow your business, these strategies will be helpful to you in the long run.

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91% of B2B companies and 86% of B2C use content marketing to attract and engage customers. Content marketing is an effective way to reach out to your audience as 70% of people learn about companies through their blogs, posts, or any other forms of online content. So to increase your customer engagement, you must publish content regularly on your website. Your dental content can also help you to upsell your dental practice services. You can take your dental practice a notch higher by implementing effective content marketing strategies. Here are the five strategies to ace your dental content marketing game. Strategy and Goal Development Before rushing towards content creation and publishing, take a step back and strategize. Make a comprehensive list of all the areas you wish to cover or the end goals you intend to achieve with your content. For example, if you are an established dental practitioner, you might want to expand your customer base based on your previous customer testimonials and feedback. If you are just starting your dental practice, then your needs might be different from an established practitioner. Therefore, you need to keep your end goals in focus and then develop strategies accordingly. After you have clearly identified your goals, it’s time to develop strategies. Develop clear strategies that help you achieve your goals. Also, do not get ahead of yourselves and set goals that are next to impossible. This will hamper your content creation strategy, and ultimately you will find yourself disappointed. So, assess your current situation and create goals and strategies accordingly. These goals may not be attainable in one go. So you need to be patient and develop a step-by-step strategy that approaches each goal in a given time frame. Content Creation This is the most important part of your dental content marketing tactics. The content is the cornerstone of your marketing strategy. If your content is not attractive enough, it will not capture the attention of the customers. So, you need to create attractive content with catch titles and interactive structures. Most people online prefer to consume data in a listed or bulleted format. Hence you need to keep such pointers in mind while developing the content structure on your website. Apart from this, your content must also be engaging. It should not be all smoke and no fire. There must be some enriching information in your content. The readers must attain some knowledge or gain some insights after reading your content. This keeps the readers engaged. This engagement further leads to sales conversion. So, it is rightfully claimed by digital marketing gurus, “content is king” You also need to take care of the intervals of your content. The content must be published at regular intervals so that your user base is updated with the information. Also, if any major events or conferences take place regarding your field of study, you must cover that too. This reflects that you are constantly updated in your field and provide fresh and recent information. Content Distribution Producing and publishing content will not attract customers by itself. You would need to strategize your content publishing. Like in the above section, we discussed the content intervals; you need to assess the user response and interaction your content is generating for your dental practice and then decide the intervals of your content. For example, a majority of your users would not be able to read your posts daily or they simply like to engage with your content on a monthly or bi-monthly basis. So plan accordingly to get the best response from your user base. The next important factor in your content distribution strategy is to decide the mediums and platforms you are going to publish your content on. Surely, the first choice of publishing your platforms would be the ones that are wildly popular among the readers, such as WordPress and Medium but you also need to keep looking out for the other platforms. These platforms drive small yet significant traffic to your website. This is the quality traffic, which has a high lead conversion rate. So, content distribution is also crucial for the success of your dental content marketing strategies. Reporting and Analyzing Reporting and analysis is also an essential part of your content marketing strategy. After you have implemented the strategies, you need to measure and track the results too. The analysis must be carried out in a thorough manner. You must focus on the keywords that bring you higher conversions. The areas in which your content is lacking must also be taken into account. Also, this analysis must be done at regular intervals so that you do not lag behind your competitors. The reports must give an in-depth analysis of all your strengths and weaknesses. Directories and Citations After you have developed the content and published it on all the appropriate platforms, you need to create citations for your dental practice. This will help your practice to gain maximum online visibility and your platform will attract more customers. These customers can then engage with your content and your dental practice will gain much-needed exposure. Why should you work with us? Having industry experience of over ten years, Saffron Edge provides the best content marketing services. We help your content to reach the right audience. We implement all the steps mentioned above, starting from the development of goals and strategy to reporting and analysis. We carefully carry out each task with utmost precision and finesse. Our specialists have the skill set to level up your content marketing game. They have the experience and knowledge to implement content marketing strategies and increase your user base effectively. We also have full-service offerings that cover a wide range of services. Also, with our quality content, we help you to build credibility and help you to gain new customers. This also helps you to build customer loyalty. Content Marketing is an efficient way to target new customers and build a good rapport with your existing customer base.Click Here to learn more about content marketing.

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What is the first thing to strike your mind when someone mentions “video”? YouTube, right? No matter how prominent social networking sites try to build a better video platform, a discussion of video is mostly concluded with YouTube mentions. And why it wouldn’t be? After all,YouTube is the second most visited site, globally, only second to the platform that owns it, Google. Source From its inception in 2005 to now, being a significant advertising and content marketing channel, YouTube has evolved and how! Do you know how many videos are uploaded every minute on YouTube, 400 hours of videos! And how many hours of videos are watched every day? Over 1 billion hours! These staggering stats are enough to fathom the gravity at which YouTube is being hailed as a leading video-based content creation and marketing channel. “YouTube holds a significant power on swaying the purchase decision of the consumers with 68% reporting to have used YouTube to bolster their purchase decision.” While this is an established fact that YouTube is primarily used for entertainment purposes, but regarding it as just a mode of relaxation would be a common mistake that can cost your business losing out on significant opportunities. Source With people spending more time on YouTube than on their television (which by the way is increasing every year) and actively looking for useful information every minute, YouTube holds a significant power in swaying the purchase decision of the consumers with 68% reporting to have used YouTube to bolster their decision. From being a video hosting platform to an effective marketing platform to becoming the second most viewed search engine, YouTube has now become a competent marketing tool alongside its social media contemporaries. Many businesses, be it in the healthcare or retail or any vertical whatsoever, are aggressively investing in marketing through YouTube. The health-conscious population is increasingly drawn towards YouTube for informative videos. One of the most overlooked aspects of our overall health is dental health, which is riddled with misconceptions due to a lack of accurate information. The online growth of the dentistry sector is helping patients understand it better, and the digital marketing trends help dentists be more accessible to their patients. Your dental channel can help users get answers to their dental queries such as early signs of dental trouble; recorded procedures can help them get rid of the apprehension and comprehend the importance of good dental hygiene. Your channel, on the other hand, will have an extensive reach, more patients. Furthermore, your practice will perform better on search engines. YouTube is a cost-effective yet powerful marketing tool which if done right has the ability to strengthen other marketing mechanisms such as SEO and social media. Then why hasn’t your dental practice set up a YouTube channel yet? Wondering how YouTube marketing can help bring new patients to your practice? “..marketing your dental practice on YouTube can help attract, engage and retain patients.” Of all the users actively browsing through YouTube for some relevant information or solution for their query, there would be a certain percentage looking for good dentists or dental service-related information. They want to know how a procedure works, what are the real results, what are the risks involved, and more. Just like any other industry, marketing your dental practice on YouTube can help attract, engage and retain patients. Allow me to elaborate on the benefits of incorporating YouTube in your dental marketing campaigns: “investing in YouTube marketing seems like a bankable move to grow awareness, boost your dental practice search engine ranking, and substantiate your credibility in the industry.” It is one of the most cost-effective marketing strategies with the plausibility of far-reaching impact on garnering a higher volume of traffic. With half of the internet population accessing YouTube every month and viewing billions of hours of videos, imagine the amount of attention your practice will be able to capture with an effective YouTube marketing strategy? With Cisco predicting video to be 80% of all the internet traffic by 2021, investing in YouTube marketing seems like a bankable move to grow awareness, boost your dental practice search engine ranking, and substantiate your credibility in the industry. Moreover, strategically created informative and detailed videos come with tremendous SEO value. If judiciously invested, YouTube video marketing tactics can yield a good return on investment. Furthermore, the AI-driven recommendations generated by the intuitive YouTube algorithm can help increase the content views from your target audience. YouTube gives the ease of targeted marketing with which you can decide upon the demographics, age, gender, keyword, placements and avoid any possibility of association with unrelated content. YouTube, when managed meticulously by dental marketing services can also be used as a potent analytic tool to gain an insight into the content performance and make improvements in your dental practice management, as and when required. While these benefits might instantly encourage your team to get on with YouTube marketing, it is crucial to keep in mind that with the soaring volume at which the videos are getting uploaded on YouTube, the chances of your content getting noticed are very thin, unless you have an adept strategy to march your way up in the competitive dental industry successfully. These up-and-coming trends and technologies are making dental marketing extensively intricate, managing which might derail your practice and staff from the core objective of dispensing quality treatment to the patients. This is where having a dental marketing service can ensure your robust online presence, giving you a competitive edge over others. Having said that let’s take a look at how you can use YouTube to market your practice to your audience. VIDEO CONTENT You can choose from various video topics to start with your YouTube, marketing, to be able to resonate with your audience, attract the patients and strengthen your practice’s standing, such as : INTRODUCTORY VIDEO One of the most natural ways of getting your patients to know you, your practice, and the staff is a straightforward introduction video. A brief practice and dentist introduction can help establish familiarity and mitigate the stress when the patient visits your practice. You can also use these videos to inform patients on how to go about their first visit. A dentist's introduction will help the patient know more about the doctor treating them, helping them make a sound decision about going forward. INFORMATIONAL VIDEO A significant percentage of users browse through YouTube to get information on a particular subject and topic. You can create a video explaining a specific procedure, why is it essential for overall dental hygiene, how is it performed, etc. You can also subtly incorporate as to why your expertise in dentistry should make patients prefer you over others. Informational videos get shared quickly as they help resolve queries and keep people engaged. PROCEDURE VIDEO A video that explains the dental procedure in layperson terms, showcasing live procedure and actual results can help clear misconceptions which make people fear dental visits. But make sure to have the patient consent in shooting a live procedure yourself in a hot soup. Q/A VIDEO While answering frequently asked questions on the website and timely updating them is a good practice, why not make it more interactive? An engaging Q/A session can also play a pivotal role in increasing your practice’s awareness, highlighting your expertise. OUTCOME VIDEO A video highlighting before and after a procedure help concrete the patient’s confidence in the dental practice. You can also put up some of the most challenging dental cases that you have successfully treated. This will comfort the patients who are otherwise stressed about their dental hygiene and are apprehensive of visiting the dentist. You can also put up a montage of your best works, distributed into the specific procedure to resolve the dilemma of the targeted patients. PATIENT TESTIMONIAL VIDEO One of the best ways to demonstrate to the new and existing patients that you deliver what you promise is testimonials by happy patients. Periodically putting up patient testimonials will prove beneficial in attracting new patients and upscaling your practice’s reputation. FACILITY TOUR VIDEO Let your patients know how technologically advanced your practice is by creating a video of the establishment. By showcasing the amenities and environment of your practice, you boost the patient’s confidence in your service. OPTIMIZE YOUR VIDEO FOR BETTER RESULTS While high-quality content will help you get the attention of your patients, it is the optimization of the videos that will enhance your reach and escalate your number of views. Similar to Google,YouTube has its own algorithm to decide how the videos will be displayed in the search results. Certain factors should be kept in mind while optimizing your YouTube video for better results such as: Video length Watch Time Keyword preference Number of subscribers Interaction with customers (likes, comments) Your dental marketing through YouTube should be capitalized on these metrics. Mentioned below are some of the optimization tips, implementing which, you can enhance your practice’s change of gaining more visibility on YouTube: TITLE: Targeted keyword with practice’s information Make sure that the title of the video is search friendly and has the keyword you are planning to target along with the name of your practice as this will serve as a quick call to action and escalate your ranking. Include relevant keywords as YouTube tags, so that the YouTube algorithm will place your video under the “related video section.” DESCRIPTION: Keep it extensive and informative Even before the patients watch the video, this section gives you the chance to attract them and make them curious as to what new are they going to find. Be tactful when structuring the description. Keep your web address and other contact details on the top and then design two paragraphs with relevant keywords to describe the video. Mention what the video is about and how can it help the viewers in the first paragraph. The second paragraph can be used to write a small description of your dental practice and expertise. THUMBNAIL: Select an easy to read and relatable thumbnail Patients should be able to comprehend the purpose of the video by its thumbnail quickly. In pursuit of making it attractive do not make it irrelevant upon searching. Use a video screenshot with a video title on it to enhance your ranking in YouTube search results. TRANSCRIPT: Place closed captions Uploading transcripts or making use of closed captions can add value to your video, helping patients having difficulty comprehending, to understand the video better, thereby ensuring engagement. Closed captions enhance the search engine ranking of the video since the search engine indexes the text which increases the search traffic. SHARE: Utilize every platform The more your video will be shared, the more it will benefit your practice’s search engine optimization. Once the video is live, promote it across all the major social platforms, embed it blogs on the website, share with your patient and encourage patients to share it further. You can not just boost your practice’s market by posting videos on YouTube but also by advertising. Every ad of yours played before a video gives your practice more exposure, making it an instant mode of maximum reach. With YouTube’s advanced targeting, you can reach a specific audience; take, for instance; you are a pediatric dentist. You can create ads specifically targeted to children or families with children to increase your radius. This way you will reach only those people who have shown interest in topics relevant to children's dental hygiene. To make sure that your practice’s message goes to the right audience, you can also use YouTube’s feature which allows you to post ads on relevant and specific channels or videos, to increase engagement of the particular audience. Depending upon the advertising models/ format that you choose, you can easily track the ad metrics such as clicks, reach, frequency, engagement, and more. This will help you identify and work on the lagging part and accordingly strategize to meet your goal. Talking about advertisements models, has it ever occurred to you why some ads can be skipped, while some run to their length and then only you can watch the video? That is because there are various formats available for YouTube advertising: TRUEVIEW: <!-- --> Source One of the safest and cost-effective forms of advertising, wherein you will only have to pay when your prospective patient watches the video for 30 seconds or more. These are skippable ads and have two sub-forms; in-display and in-stream. Those that appear before a YouTube video are instream ads and those suggested on the top of the video are in-display ads. Although a cost-efficient platform, since it automatically optimized videos ads for views and not click, campaigns with a prime focus on clicks can get expensive. Use Trueview if you want to maximize your visibility and enhance your number of views. PRE-ROLL: Source These are non-skippable 15/30/60 seconds video ads that are paid for based on click per mille(Latin for 1000) basis. Since they are optimized for the click, they have a higher cost per click than trueview video ads and are more suitable for sales campaigns or for generating clicks for the landing page. BUMPER: These are six-second-long, non-skippable video ads that are paid for in the trueview format. One of the most cost-effective modes, bumper video ads are suitable for raising awareness and ad recalling. Why advertise on YouTube? As people are increasingly consuming content through their smartphones, every microsecond has the potential to create a long-lasting impact and convert viewers visiting your channel into your patient. Also, search for genuine information especially on critical subjects like dental health on YouTube is escalating day by day; hence YouTube dental marketing seems like a commercially sound decision to make. Video dental marketing is the future, and YouTube marketing is only getting started. You have YouTube, you have your dental practice; what you need is a competent video marketing strategy that makes your dental practice get heard and identified in this virtual noise. Reach out to those one billion monthly users and increase awareness about dental hygiene through your channel. The sooner you implement it, the better will be your chances of establishing your prowess in the industry.

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Trust us; if you think that your traditional dental marketing techniques are going to make patients prefer your service over others, then you are living in a bubble. Dental marketing, similar to any business, needs an adept and capable digital marketing technique to create a long-lasting impact. One such effective tool, which every business, big or small, is leveraging is a mobile application. Per Statista's 2019-2023 global mobile user statistical reports, by 2021, there will be roughly 7 million mobile users. The figure, without any doubt, comprises a considerable population that would require dental treatment at one point in their lives. Also, knowing that mobile application accounts for 57% of the total digital usage, it would only be a massive loss of opportunity to overlook this tool. Your dental practice needs a robust mobile application to reach out to the broader base of patients, who might not even know that there is a credible dental clinic in their locality. If you already have a mobile application and you are getting desirable traffic, leads, and conversions, then kudos to you!But if you don’t have, allow us to enlighten you with the ways in which your practice can benefit from having a mobile application: We are living in a world that is always in a hurry to be somewhere. Having a mobile app to book a dental appointment quickly is the convenience your patient needs. This will thereby reduce the frustration people face with last-minute appointment scheduling. Having push notifications to remind patients of their appointments, follow-ups will help with patient retention. Mobile applications are an engaging way of establishing and fostering a strong connection with the patients. The mobile application is an excellent way of providing impeccable customer service to the patient by staying connected with them round the clock. A dental practice can use this platform to build their rapport by encouraging patients to drop reviews that can bolster the credibility of the application and drive more traffic through the application store. Ideating, designing, planning, and developing an application is a daunting task in itself. But that is not it; the real uphill battle starts after you launch the app and have to hit the bull's eye with your marketing efforts. Dental application marketing is not a set and forget it implementation. You can't just sit folded arms and expect the app to be installed and used in the count of thousands and lakhs. If you are one of those practitioners who are struggling to market their mobile application effectively, then we bring you a list of efficacious marketing tips that will promote your patient to download and use your dental application. Market your app If you think that only making the application available on the app store is enough, then you are highly mistaken, doc. Because you are not the only dentist with an application there, and it is easy to get lost in the crowd. Create a well-researched and effective marketing strategy to promote your app on a different platform. Marketing is a continuous effort, so you need to make sure that you are periodically checking up on it and working on the techniques as and when required. The app should be a solution Your goal behind creating an application should be to address and resolve your patient's dilemma related to their dental hygiene. People tend to overlook their dental health until it becomes serious. Your app can help them take better care of their teeth and mouth with regular dos and don'ts, tips, and facts. A patient using a dental application won't really care about the features that it can offer but whether or not it can resolve their urgent dental needs. If your app will target the issues, it is sure to get downloaded and used by millions. Leverage social media presence Social media is not just for retail stores, manufacturing industries, but healthcare practices can also leverage this cost-effective means of increasing awareness and conversion rates. There are lakhs of people logged on to one or the other social media handles at a point in time. This could include a percentage of your patients. But you need to be meticulous in your social media approach- know the pain points, talk about them, be more interactive. This can help build a rapport of your dental practice as approachable and credible. Give incentives to your patients Part of the reason why many people refrain from going to a dentist is their high fees and expensive dental treatment. The expense will increase even more if they have to download a premium application. Offer them a discount on app download and installation. What you can also do is, ease their burden by offering them a discount on their revisit or adding a treatment theirs to their already existing package. Ensure compatibility on all devices All your patients won't be just using one mobile device or operating system, right? You need to make sure that your application is accessible across all leading devices and platforms. Create an application that runs smoothly on all devices and operating systems. This will further encourage the user to download and use your app. Add CTA or download app option Make sure that whatever content you post on the application has a clear and visible call to action. Be it an image, a blog post, or a landing page. Every page in the application should have an appropriate call to action so that patients do not have to look for ways to reach out to you in case of an emergency. Leave no stone unturned. Promote your app on your social media handles, blog posts, visual content, website everywhere for maximum visibility. The aforementioned tips will undoubtedly help to ensure that you get a higher return on investment with your mobile application. But a more profitable and practical choice would be to let an agency specializing in dental marketing services develop and strengthen your mobile presence with effective application marketing. SaffronEdge holds considerable experience in successfully dispensing supreme quality dental marketing services, guaranteeing maximum visibility, and a higher conversion rate. Check how we helped a dental practitioner establish and strengthen their web and mobile presence with our exhaustive and strategic marketing approach.

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With approximately 7 per cent of daily Google queries being health-related, it's easy to understand why using the internet to promote your dental practice is a must for lead generation and brand-building. With so many marketing avenues to choose from, there are a few tried and tested strategies you should focus on to grow your business? Let's look at five pro marketing tips that will help your dental practice stand out from your competition. 1. Content Marketing Your target audience is searching for solutions to their dental issues online. The best way to find them is to position yourself as an authority and offer them the answers that they seek. Gone are the days, when setting up a website with a few pages describing in detail about your business and products and services you offer served the whole purpose. In the present time, you need to provide the targeted audience with informative content that is search engine optimized. Such materials are picked up by the search crawlers and are displayed in front of the user's when they search for solutions about their dental health matters. Effective content marketing involves creating content targeting at your local audience. Your aim should be to appear at the top of the search engine results when people within your radius run queries for dental services. A professional dental marketing company can help you set updated website design with plenty of quality content that showcases your competence while providing helpful information. An extension of your content marketing can include monthly or weekly educational newsletters, which you can send via an e-mail to your clientele. 2. Encourage Reviews and Testimonials One of the things people look for when searching for a dentist or other healthcare professional is for positive reviews and testimonials. Patients look for a dentist who has positive reviews because it reinforces in their minds that they are making the right choice especially when it comes to their dental health. Think about having to search for a healthcare professional for yourself or a loved one. You would want to find a doctor with an endless list of positive reviews and testimonials from their patients. Therefore, encourage your patients to post positive reviews and testimonials on places like Google. This, in turn, ensures that others will receive positive reinforcement and choose your dental practice for their needs. 3. Use Social Media to its Greatest Potential Social media is an ideal tool for building a community online. A loyal community is a testament to your competence as a dental professional and will transmit your message from user to user rapidly and positively. To effectively use social media, you need to select the best networks to create accounts. The social networks you choose to target will depend on what kinds of interaction and content best conveys your message. For instance, if you plan on using a lot of visual content, Instagram and Pinterest are the most effective social media platforms. Using Facebook and Twitter can encourage direct contact and conversations. Additionally, a YouTube channel can serve as an ideal medium for providing helpful content and patient testimonials. Once you've finalized the social networks and created your presence, it is vital to keep track of the conversations as well as monitor the engagement and analyze the other data. Choosing an agency that specializes in dental marketing services can save you the hassle of having to go through the learning curve. Monitoring your social media presence is a very involved process that requires a suite of special tools. However, an expert in the field of brand-building can help you save time while boosting your clientele. 4. Run Targeted Online Advertising Spending money on online ads can be an immediate source of new leads if done correctly. A successful Google Ads or Facebook Ads campaign that targets your local audience can give you an increase in appointments that you can count on like clockwork. A digital marketing company specializing in dental marketing can help set up your ad campaigns. They will also keep track of the performance of the campaigns t help you know which strategies are beneficial and which are not. By continually optimizing your ads, you reach a point where you're able to determine the approximate number of leads, and you will be able to generate based on the investment made. It also helps you know the cost per conversion and based on the same, and you shall be able to scale your ad spending. For instance, if you've determined that you need to spend X amount of dollars to get ten leads, then the following month, you can try spending 2X to see if you get 20. Finding a correlation between the money you spend on ads and the return you get is a vital element for your online advertising. 5. Track Everything The more you track your results, the more effective your campaigns will be together with high returns on investment of every dollar. But tracking isn't limited to advertising. You have to keep your eyes and ears wide open to the new trends in the social media sphere. This will help you manage your brand presence accordingly and will also keep you accustomed to PR disasters before it is too late. Talk to your digital marketing services consultant about social media monitoring based on the needs and requirements of your dental practice brand. They will also help you know which tools will help you productively perform the necessary tracking. Bonus Tip 1: Personalize Your Communication Research shows that 90 per cent of consumers prefers personalization, and a staggering 80 per cent are more likely to hire the services of a company that provides a personalized experience. Are you looking for ways to implement personalization in your practice that helps establish a good relationship with patients and the community as a whole? For a dental practice, personalization for patients may mean sending an email once every few months that contains information about their specific dental needs. Setting up such an e-mail list isn't as complicated as it sounds. There are automated email services called autoresponders that allow you to build segmented email lists and keep track of your communication with your patients. Another easy way to personalize your clients' experience is to create a few separate groups on social media platforms. These different groups catering to various dental issues, help you address the concerns raised by the patients. If you want to take an even greater step towards personalization, you can use direct mail to send out printed communication to your patients. Studies have shown that the tactile nature of printed media created a greater connection with a brand than digital communication. Since all of the competitors are opting for digital media and advertising - a personalized e-mail helps build a stronger bond with the clientele together with boosting brand loyalty. Bonus Tip 2: Hire a Dental Marketing Services Professional Running a dental practice takes up enough of your time. If you have to deal with all the tasks single-handedly - ranging from managing the daily operations to attending the patients to promoting your brand online as well over the social media platforms - its time to think of something sensible that is worth the investment made. Hire a digital marketing firm that comprises of a robust team of experienced professionals who can help you with dental marketing. Based on your individual goals, they can implement innovative and practical ideas in your marketing strategy. They will make sure that you are not wasting time and money on promotional efforts that are not driving you towards your goal. From Content Marketing to SMO to Paid Marketing, SaffronEdge provides a full suite of affordable digital marketing services that drive engagement, advocacy and conversions. Trust us in growing your business digitally. For further enquiries, feel free to reach out.

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As any dental practitioner would know, the dental industry is one of the most demanding industries to work in? Not only is there a necessity to meet client needs, keeping up with the competition is another important aspect of succeeding in this industry. In any given city, there can be anywhere from a few dental offices to a few hundred. Including how fast the industry is growing, competitive advantages such as marketing are increasing in importance for many practices. Worth noting, some marketing agencies have become as good as making an impact in as little as a month. For the most part, the speed at which some marketing companies can outrank a competing dental practice is the main reason why dental practices seek their services. However, there is one main problem that many dental practices face when choosing a marketing agency for a competitive advantage. That problem stems from a lack of knowledge in the marketing industry itself and understanding the features of a bad marketing company. While many practices can still survive in the competitive industry without dental marketing services, understanding these qualities has proven to be far more beneficial. With this in mind, let's discuss some dental marketing tips on how to choose the right dental marketing company for your practice's marketing needs. Do They Have An Understanding Of The Dental Industry? One of the best dental marketing tips to look out for is knowledge of the industry. To be more specific, you have to find out if the marketing agency has a good understanding of the dental industry itself. Quite obviously, the more experience they have in the industry, the more knowledge they have on factors such as acquiring clients. Worth noting, there is no specific number of years that qualifies an understanding of the dental industry. For the most part, notice if they can "speak the language" of dental practitioners. That's one of the best ways to know if an agency truly understands how to market in the industry. Do They Have Case Studies In The Dental Industry? Going hand in hand with knowing if a marketing agency understands the dental industry, a similar factor to look out for is case studies within the industry. A marketing company can say that they have worked in the industry but, without any physical proof to back up their statement, you only have their word. In an industry as competitive as the dental industry, having only their word is not going to cut it. Simply put, look for marketing agencies that have proven dental marketing services with established practices. While it is not necessarily a bad thing to work with an inexperienced agency, working with one that has experience will offer more immediate benefits. Do They Offer Solutions Or Meet Your Needs? One mistake that many marketing agencies make is that they pitch their own "marketing ideas for dental office" services. This can make it difficult for a practice to differentiate if they are giving actionable marketing knowledge or handing out advice. As an overall rule, look for marketing companies that work towards meeting your needs as opposed to offering solutions. You have to remember that you, as a dental practitioner, have more knowledge on how to acquire clients than they do as a marketing company. In other words, you know what your clients are like, what they look for, and other similar factors. That said, any marketing company that tries to pitch the fact that they know more than you do should be a red flag. Are They Flexible With Budget Changes? In the dental industry, as in many other industries as well, things can and will change at a moments notice. Whether it is a slow month for clients, a legal issue, or anything else in between, being prepared for change is one of the most beneficial factors of success. Having said that, a marketing company has to keep those same standards when it comes to budget. When a company is willing to work with a budget, that is a sign that they are truly working towards helping your practice as instead of keeping you on a monthly retainer. Quality of services should be a high priority when looking for a marketing company. Can They Prove They Can Keep Constant Communication? Communication is another important factor to consider when looking for a marketing company. In many ways, this relates to how flexible they can be. Again, anything can change at any given moment so a marketing agency that can prove they will keep strong communications is a good one. As far as how they can prove this, ask how often they give feedback with things like monthly audits, reviews, or questionings. Overall, the more often the can give feedback, the stronger their communication with your dental practice will be. Are They A Traditional Or Digital Marketing Agency? One factor that is not talked about enough is the type of marketing agency being looked for. To be clear, traditional marketing strategies don't work effectively anymore. At the very least, they are not as effective as digital or online marketing strategies. Online marketing strategies can offer more at lower prices. With this in mind, make sure that the marketing company you are looking for is a digital marketing company first. They can offer traditional services as well but, the bulk of their work should be done through online marketing strategies. What Are Their Online Reviews/Reputation Like? Reputation is everything for any business. In the dental industry, any practice that has bad reviews or online reputation is destined for a fallout within the industry. The fact is that business is too competitive no matter what niche you're in. That said, this same factor can be applied to marketing agencies. This is one of the easier steps in finding a good agency as all it takes is basic research. It is as simple as choosing a marketing company with higher reviews and reputation over one that doesn't have these qualities. Are They A New Company? Company age is one factor that is not as noticed as other factors. However, it tends to be one of the most important ones when looking for a good agency. As mentioned before, it all came down to experience as an agency and within the dental industry. A new marketing agency will simply not have enough experience to qualify for offering good services. However, if a new company is willing to offer marketing services for little to no cost as a way to gain experience, that might be worth looking into. What Services Do They Specialize In? As far as marketing services are concerned, it's often better to look for a well-rounded company. This means that they offer a wide range of services including traditional and digital services. However, depending on your marketing goals and needs, it might be more beneficial to look for a company that specializes in service. For example, if you are looking for paid advertising services, it might be better to look for a company that specializes in PPC as opposed to one that has everything to offer. It's all a matter of situations. Are They A Local Company? In the argument of local marketing companies versus national companies, it is more often better to go with a local company for obvious reasons. Number one, local company's understand the market you are in more than a national one. Another important factor is that local companies are more accessible. In the case of an emergency, they are more quick to respond. These are just two of many more benefits that come with working with a local marketing company. If you do choose a national company instead, make sure to qualify them by with the list of tips we've discussed.

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Dental marketing services are a form of Digital Marketing that focuses solely on strategies and tactics that are customized to maximize results for dental practices. They comprise of: Email marketing A website/app and strategizing ways to drive traffic to it Social media marketing (SMM) Search engine optimization (SEO) Pay-per-click advertising (PPC) Digital marketing is an organism that is fast evolving. Each year new ways of marketing content are being developed. Marketing automation, influencer marketing, and conversion-focused marketing are only a few of the handful of marketing strategies that are being used. Why do you need a website? In this rapidly digitizing world, any business, even medical practitioners, has made it a necessity to develop a website of their own. The Healthcare industry, especially dentistry, is aggressively competitive and to sustain in a cut-throat competition, having a digital presence is an essential requirement. The online web has a greater reach when it comes to advertising Through social networking sites, display advertising, affiliate marketing, etc., any business can advertise itself, but first, it is essential to have a well functioning and efficient website. Having a website increases the visibility of your practice, which has to be one of the most important reasons to have one. It is the most comfortable and convenient way through which an individual can get to know more information about your company. By developing a website and publishing your work, you earn credibility. With a well-planned website and an online marketing strategy, your business will grow due to the cost-effective nature of digital marketing. Social media is the new form of advertising. In this era of marketing, one of the best ways to advertise yourself is through the help of social networking sites, a.k.a. Social media. Some of the leading platforms to market your content is: Facebook Pinterest Instagram Linkedin Snapchat Twitter Youtube Social media marketing can help you achieve a lot of your business goals, such as: It increases the traffic on your website, as more and more people get to know it. It helps in building conversions. It helps in raising your brand awareness. It helps in creating a positive brand identity and increases brand credibility. It creates a platform for one-on-one interaction with the customers. Difficulties faced while acquiring new patients. As per American Dental Association," The number of people in the US having private dental benefits has declined steadily from 2000 through 2012. While dental care utilization is at its highest level ever among children, the same among adults is in steady decline, with only 35.4 percent of working-age adults visiting the dentist in 2012." Also," There are various reasons why adults do not visit a dentist. The most apparent reason is financial barriers, with one study finding that one out of five individuals is unable to afford needed dental care. At the same time, "supply-side" barriers are falling, with fewer individuals reported problems with dentist office hours or the distance to a dental office being too far." Source ADA Health Policy Institute analysis of Harris Poll survey data collected in April 2014. Notes: Results based on 965 observations. Four major reasons as to why you are unable to attract more patients: Content marketing strategy is old and ineffective: In this modern world, the youth and their parents are on the internet. The mindset of the target audience has undergone a change, and they now have to be advertised to an audience, with a different content strategy, content that is engaging and relatable to them. Better and unique ad campaigns have to be implemented. Different age groups are to be targeted, and unique content has to be pushed out to them, such that they are kept engaged and entertained. No brand awareness: According to the American Dental Association, as of 2018, there were 199,486 practicing dentists in the United States. This translates to 61.0 dentists per 100,000 population. With the help of digital marketing, many of your competitors have years of exposure to the potential of the dental audience in your area. Which is where you lag behind. Without a digital presence, your brand awareness is close to nil. Ineffective content: The quality of the content that your post on your website has to be of high standards. It is a fact that the quality of your content and the traffic your website gets are both interconnected. It is not always possible that a website pushes out great content, also not everyone can afford to hire a content developer for the job. In these circumstances, the traffic that is on the website, views this unengaging content, thus forcing them to bounce from the site. High dental patient acquisition cost: Dental Marketing is very strategic in nature and requires a lot of planned execution and strategizing. One way to increase traffic and reach your target audience is through Pay Per Click Advertising. Essentially, it is a way through which you can buy your visitors, rather than earning them ‘organically’. But this process requires significant expertise to have a high-performing ROI(rate of interest). If processed incorrectly, your customer acquisition cost will sky-rocket due to the high spending on the PPC advertisement. This causes your budget and your business to go unstable, without getting any results from the PPC investment. Dental marketing trends and how to brand yourself. Active social media presence: Having a social media presence will be profitable for your practice. Research states that almost 75% of patients research a medical facility online before scheduling a visit which means that the time and money you invest in social media marketing automatically generates positive results because patients are actively seeking better dental options. The content that you post helps you gain quality traffic and trust from your visitors. Online booking and scheduling: With the advancements in digital marketing, businesses can now advertise and sell their services online. With the help of dental marketing, you can set up a website/app, which the patients can access to schedule appointments. Also, having a digital presence helps build credibility, and by posting your content online, you enhance your trust levels. Video content: Videos are always better than images, that is the unspoken truth. What better way to advertise and showcase your work than a video? Social media marketing has opened a truckload of opportunities for you to share your work, in such a way that is both entertaining and informative. The best way through which people learn technical stuff is through video content. When you post your work online in the form of videos, the trust you gain from doing a good job is tremendous. Social media is ever-expanding, and you can use it to your advantage in various ways. Patient reviews: One of the most significant aspects through which the dental marketing businesses benefit is patient reviews. Once satisfied with your work, the patient is asked for feedback, which gets uploaded straight to your website in the form of reviews. This could be a “star rating” or “comments.” The viewers visiting your site read the reviews, which in turn helps build trust and credibility. Patient reviews hold significant importance for online business because the majority of the population creates a perception about a brand/company based on its positive and negative reviews. For more information or expert consultation, give us a call today.

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For decades, dentists built their practice by relying exclusively on reputation and word of mouth marketing. But today, most of their audience is on social media platforms. Facebook alone hosts billions of users. PEW research suggests that 70 percent of the Facebook users visit the site on a daily basis, which is why it has become an important platform for many marketers. Source: Pewinternet The dental industry is predicted to be worth around $36.8 billion by 2021. If your practice wants a share in the profit, it must include Facebook in its marketing plan. There are various ways to attract, retain and ultimately market to your patients on Facebook. This article will help dentists who need a little push in their Facebook marketing efforts. Let’s get started! Why Does Facebook Marketing matter for Dentists? Facebook is the most popular social channel for marketers. It alone drives nearly 25 percent of social media referral traffic. Here is why you should focus on Facebook for your dental practice. Facebook helps in earning patients’ trust: Since the boom of social networking sites, many dental practices are rightly seeing the power of being active on Facebook, Twitter, and Instagram. Dentists are in a different position than many other industries when it comes to marketing on Facebook. Dentists have to build trust and earn a patient’s confidence to convince them for an appointment. Facebook offers the ultimate way to build relationships with your potential customers. Helps you remove stigmas associated with dental visits: There is a certain fear and anxiety associated with dental visits, and Facebook can be used to convince your patients that you deliver a pain-free experience. You can remove the stigma around visiting a dentist through light-hearted Facebook content. Facebook gives you the platform you need to connect with prospects and remind them that you are all about people, not just teeth. It helps people find you online: Imagine a potential new patient looking for a new dentist in your area. He checks your Facebook page with convincing photos and testimonials that compels them to head to your website. Facebook makes it a lot easier for people to find you online. The quality content instills confidence in new patients and helps old ones to stay in touch with your practice. 5 things to do on Facebook for successful dental practice: Getting the most out of Facebook for your practice can be challenging. But don’t worry. Here we present the 5 things that you must do to get yourself on the right track with Facebook. Create a Facebook page: Facebook is the largest social media platform in the world with billions of active users. For dentists, it is easily one of the most important social media platforms to grow their practice. Every dentist needs a Facebook page to connect with their patients, prospects, and fans. Here is everything you need to know to make and optimize your Facebook page for your practice. Building a Facebook page: Setting up a Facebook page for your practice is a free and simple process. If you have just started, all you need to do is follow these four steps to create your Facebook dental page. Go to the Facebook page creation page. Choose the right option for your dental practice on that page. Enter your business category and contact information. Upload an appropriate profile picture and cover photo for your Facebook page. Add a short description of your practice Optimize your page: After setting up your practice Facebook page, you need to include all the elements and additional tips on the page to get the most out of it. Verify your Facebook page: Verification adds a small gray checkmark to your Facebook name. It tells people that you are an authentic business. It also improves your page ranking in Facebook search results. Here’s how to verify your page: Go to Settings at the top of your page Click Page Verification from General Click ‘Verify this Page,’ and then click Get Started Click ‘Verify this Page with documents.’ You can also verify your page by entering your business phone number, your country, and language. Get a verification code by clicking Call Me Now Enter the verification code and click Continue Fill out your About section: Enter information about your practice in the About section of your Facebook page. Include your business contact number, address, website URL and business hours. Try to provide your location on Google Map if possible. This makes it easier for new patients to locate you. Add a call to action: The call to action button appears next to your page’s Like button. Facebook allows businesses to choose from a variety of call to action buttons, including options such as ‘Call now’ and ‘Book now.’ This makes it easier for prospects to call you directly from their mobile devices or schedule an appointment with a few clicks. Post good content: Posting quality content regularly is a challenging task and requires a lot of dedication. Facebook is a community-oriented platform where users will engage with valuable information if it is presented in an easy-to-digest manner. Keep patients educated about dental health: People appreciate posts that provide valuable information and tips on maintaining a healthy lifestyle. Engage your patients and prospects through education posts about dental health. Stir their interest through content that not only promotes your expertise but shows that you care about the overall well-being of your patients. Post about your office team members: Since Facebook is a social networking site, people love to connect with others and learn their personal bits of information. Try to share details about your practice, your dental office, and team members. Sharing posts about your team members remove patient’s anxiety and bring them closer to your practice. Engage with fun facts: Take the time to look for fun dental facts that will engage your followers. Content that put a smile on your patient’s face is also helpful in building loyalty. Sharing a fun dental fact, a quirky tip or anything that your patients find interesting compels them to share it with their own community and provides you the opportunity to reach to a wide range of audience and gain new patients. This can be an effective way to widen your customer base. Set a posting schedule you can follow: Following a posting schedule is easily said than done. Posting content regularly is important when it comes to engaging prospects on Facebook. As a dentist, your time is valuable. You will be busy helping your patients and running your practice. Make sure you plan a reasonable Facebook posting schedule and commit to it. Showcase your services: Don’t just ask people to buy your product or services on Facebook. Instead, show them the value your services have provided to patients. Promote and showcase your services by highlighting the people using it to show real-life results. Share about recently completed successful cases and post ‘before and after’ pictures, so that prospects can see your work. It is the best way to promote yourself on Facebook without pushing people away. Promote your involvement in community events: If you are doing some good work for your community, share it with your followers on Facebook. Let them know about your involvement in community events. It provides your patients and prospects an opportunity to connect with you through a common cause. You also build a good reputation when people see the work you do beyond your practice. Run Facebook ads: Facebook allows dentists to post highly targeted ads about their practice. Ads published on Facebook has the potential to reach thousands of active users. There are over 4 million advertisers currently cashing in on Facebook’s ad network to reach their target audience. Facebook has access to personal information about users and knows more about them than any other social media network. They know their age, location, income, interests, family status, etc. which make Facebook ads highly successful. To create successful ads on Facebook, make sure you follow these important steps. Improve your message: Before starting a Facebook ad campaign, be sure your content has an objective. Tailor your Facebook ads according to the interests of your target audience. Know who to target and what you have to say. A Facebook ad campaign for a dental practice should focus on: Spreading awareness about your dental practice Showing potential patients what makes your practice unique from others Introducing a new dentist or another team member Talking about the value that your service provides to patients Highlighting the patient’s testimonials Promoting a specific dental procedure Sharing a business milestone If you know the purpose of your ad, you will be in a better position to decide your target audience and what to say to convince people to take a specific action. Improve your ad targeting: After you know the purpose of your ad, it is time to decide your target audience. Target your ad to people who will likely resonate with the message and take action. The following tips will help you in targeting the right people to achieve your goals. Target lookalike audience: If building awareness about your dental practice is your goal, you might want to target an audience whose interests are similar to your current patient population. Target current patients: If your aim is to fill spots left open by last-minute cancellation, target your current patient population. Because they are more likely to respond to the ad, as they already know your practice’s culture. A better practice to lure patients into an appointment is by offering a discount or a free upgraded service to the first person who responds. Target retired people: If you are advertising dental savings plans, targeting retired people will be your first bet. These people no longer have any dental insurance and will likely take action Retargeting: If you want to get maximum people into your sales funnel, the best people to target are the ones who have been to your website. Target them with an ad that gives them a call to action to download free content or a free consult based on their interests they’ve shown on your website. Improve your visuals: Photos and videos engage and drive more traffic to your website and result in more actions. Once you know the purpose of your Facebook ad and your target audience, you can try different versions your copy and check which version looks best. This can be done by creating a split test in Facebook’s ad manager. Split-testing ads is a powerful way to improve your results and lower your advertising costs. The split-testing ad makes it possible to know what words or visuals will resonate at a given time. To split-test an ad, you need to create an ad and duplicate it. Then you need to replace the text, image, or video, and submit it. Create Facebook groups Facebook groups are a great way for engaging your prospects and past patients. It also allows you to connect with peers, potential partners, and customers. Create a private Facebook group for regular patients: Create a private Facebook group and offer access to your patients as part of a program. Regular patients would like to work more closely with you and connect with the like-minded people in a similar position. People must buy and request to join. Create a public Facebook group for subscribers: Allow people to access this group by signing up to your newsletter or email list. Promote this group as much as possible to attract new people. It is important to engage the members regularly if you want to turn them into customers. Convince the members by showing you’re your work first hand. The people on your email list are considered a higher quality leads and are likely the prospects to take action. Analyze the insights: An important and powerful tool that allows you to measure the performance of your business page is Facebook Insights. Facebook analytics enable you to understand who your most engaged audience is and what type of content is driving the most traffic to your page. Unfortunately, most dentists overlook it because they don’t know which metrics they need to pay attention to. To better understand Facebook insights, go to your dental page and click insights. You will end up on your dashboard with many sections. These sections include: Overview: It gives you a view of everything that has happened on your page in the last. The three important measures you should focus here are page likes, post reach, and engagement. Source: Hootsuite Visits: This section allows you to see how many people are visiting your page and where they are coming from. The important metrics in this section are the Page and Tab visits and External Referrers. Posts: This section provides you data about your page followers and when they are online. It also helps you to analyze how your posts are performing based on average reach and engagement. Another important metric to focus on in this section is the Top posts from the pages you like. It is a great way to keep track of your competitors and how they are reaching the audience. Source: Hootsuite People: This tab on your dashboard lets you get to know your audience better by looking at three important metrics. They include Your Fans (who is liking your page, their age, location, gender, language, etc.), People Reached, and People Engaged. Facebook analytics tips: Once you have a good understanding of Facebook page insights, these tips will help you get the most out of it. Check back often Download the Facebook Pages Manager app Request an easy-to-find page URL Update relevant info Download your data These tips will allow you to track the success of your dental practice marketing on Facebook easily and efficiently.

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