How to Automate Your Marketing with Chatbot Automation?

A family law firm serves as a vital resource for addressing the various legal aspects that can arise within families. Their primary mission is to maintain harmony and fairness among family members while upholding the principles of justice. To accomplish this, family lawyers are trained professionals dealing with various legal issues affecting families. Family lawyers address various issues, including child custody disputes, divorces, parental rights cases, and juvenile matters. They guide clients through these complex processes, ensuring that the rights and well-being of all family members are considered and protected. According to the Unified Judicial System of Pennsylvania, there are a total of 81,847 processing cases pending in 2021 Child Custody Cases Filed and Processed. Family law governs and protects the rights, duties, and sanity of the family members in different household situations that may arise. Statista says lawyers spend 1.4 hours on average building referrals and networking with new clients. What Is Marketing For A Family Law Firm? Family law legal firms usually handles the legal matters between family members, such as child guardianship, divorce, or juvenile issues. The role here is to comprehend the nitty-gritty of the family issue, deploy a skillful approach to gather the root cause, and move to the court for fair and just quantum for the sake of every family member. The sheer significance of the family law firm’s success is its way of marketing itself in the industry. Family law digital marketing ought not to be overlooked by any chance, as effective marketing and advertisements are the natural sources of acquiring leads from the market and boosting revenue. Family law digital marketing allows legal firms to drive more client calls to further convert to successful leads. Since marketing is all about taking your brand to the target audience and transforming it with modern-day technology, your law firm must invest in thoughtful marketing techniques to boost revenue. Old, conventional marketing has transformed into a much more helpful and applicable prospect known as Digital Marketing. It is the act of taking your business online via branding techniques and using the internet network’s always-on features to reach the target audience. For most family law firms, digital marketing is the essence of tapping into the potential clients who are or have been victims of vicious family issues and are on the hunt to hire a lawyer to seek lawful justice. As far as the suitable marketing medium is concerned, digital marketing is one of the significant contributors to acquiring efficient sales. An exemplary approach for family law digital marketing is to gather all the insights about your target groups and devise extensive marketing techniques that work brilliantly for your law firm. Effective Digital Marketing Strategies A digital marketing strategy is created to expand your business reach on those online platforms where prospective clients are present. In the age of digitalization, brands are constantly changing themselves with the help of social media channels like Facebook, Instagram, Linkedin, Tumblr, and so on. It has become part and parcel of even the family law firms to indulge in digital marketing and obtain meaningful leads. That being said, it is somewhat a necessity to have a strategy in mind. Let’s explore a few ways that your firm can utilize its expertise and build an excellent digital marketing strategy: 1. Identify your target audience As most law firms take the help of online platforms to render services, it has become vital to pinpoint your ideal target customers before you enter the market. Jumping into the online marketing world without having any idea about your audience could ultimately fail your drive. Understanding your audience is the critical first step in crafting an effective marketing plan. Demographic research serves as a valuable tool for pinpointing your target market. For example, statistics show that the age group between 25 and 65 is the most common segment experiencing divorce, making it a prime audience for your marketing efforts. Additionally, factors like ethnicity, occupation, sexual orientation, and socioeconomic status contribute to the diverse landscape of divorce demographics. Conducting thorough research paints a vivid picture of your audience, influencing the tone and personality of your marketing campaigns. Tailoring your strategies to specific demographics, geographic locations, and interests showcases your expertise in family law and builds trust with potential clients. This personalized approach can boost conversion rates and enhance your firm's reputation. Furthermore, online marketing offers lawyers a broader reach than traditional advertising methods. This broader outreach diversifies your client base and solidifies your reputation as a reliable and accessible legal service provider. Your digital marketing techniques must include the very basics of realizing your audience so you can evaluate their needs regarding the issues of family law. 2. Share your brand value proposition A family law firm usually faces the “why your brand” arguments from the customers, which is crucial for them to know. To move past this phase, your next step in creating a family law digital marketing strategy should be of offering profound value to the customers. It proclaims the knowledge, strength, and service dedication that makes you different or relatively superior from the rest. 87% of law firms reported having a website (ABA, 2020), highlighting the importance of this online presence. Start by ensuring that your website clearly communicates the services your family law firm offers and your unique value proposition. Use language that is easy to understand for potential clients who may not be familiar with legal terminology. Another effective strategy is to offer free resources such as downloadable guides or e-books that provide valuable information on navigating family law issues. This positions your firm as a trusted source of knowledge and helps potential clients feel more confident in seeking your services. Furthermore, hosting webinars or workshops on relevant topics can establish your firm as an authority in the field and attract a wider audience interested in learning more about family law matters. 3. Managing Online Reputation Financial organizations, legal firms, or hospitals- these are a few institutions that aim at building a well-grounded online reputation to attract clients. Your family law firm can conveniently take advantage of Google Screened Program to set up a trusted and commendable online reputation so your potential clients can visit your website based on your verified checkmarks. Google Screened badges are a must-to-have element for law firms to assure their clients that they have licenses to render legal services. Family lawyers can safeguard their reputation and underline their dedication to client satisfaction by promptly addressing negative feedback or reviews. This proactive approach helps mitigate potential harm to their standing in the eyes of clients and the public. Additionally, monitoring online reputation enables lawyers to identify any trends or patterns in feedback, allowing them to make necessary improvements to their services and enhance client experiences. This approach not only helps in resolving the immediate issue but also builds trust and strengthens the lawyer-client relationship. It shows that family lawyers value their clients' opinions and are willing to go above and beyond to meet their needs. Additionally, by handling negative feedback effectively, family lawyers can learn from their mistakes and continuously improve their services for future clients. 4. Focus on effective SEO SEO or search engine optimization is the basic process of enhancing the quality and quantity of website traffic by focusing on brand visibility, quality content marketing, and user experience. Search Engine Optimization (SEO) is the process of helping search engines understand your business, such as the services you provide and your location. SEO improves your website's ranking in organic search results, increasing the chances of people finding your site when searching for your services. Implementing SEO is a complex task that requires research, preparation, and ongoing maintenance to stay competitive in search engine rankings. However, it can significantly boost the number of potential clients reaching out to your firm when done effectively. For a law firm, family law digital marketing includes maintaining an SEO strategy to appear on the top of the search engine result pages (SERPs). In this way, potential clients can notice your online presence without any difficulty; therefore, it bags you the opportunity to gain an edge over your rivals. One of the primary advantages of SEO is its evergreen nature; it keeps driving traffic to your site as long as your pages remain visible. This starkly contrasts with services such as Google Ads, which yield results only if you continue spending money on them. SEO provides lasting value by consistently attracting potential clients to your site over the long term. 5. Put forward excellent and quality content Developing high-quality and pertinent content that aligns with your chosen keywords is fundamental. This will help improve your website's ranking and provide value to your audience. Moreover, regularly monitoring and analyzing your website's performance through tools like Google Analytics can help identify areas for improvement and further optimize your SEO strategies. Therefore, the first step towards finding your first digital marketing strategy is to use relevant content. It may include quality infographics, blog posts, legal practice articles to keep your audience informed about the extensive legal services your family law firm renders. Content that lives up to the needs of the potential clients brings a massive impact in terms of SEO improvement and average lead conversion rate. Conclusion By now, you might have understood the importance of building your family law firm’s online presence with a digital marketing strategy. If you are looking for comprehensive, data-driven digital marketing techniques, Saffron Edge is your one-stop solution catering to your marketing requisites. We offer extensive assistance and service guidance on channelizing your years of experience over the internet and reaping the benefits of them. Our certified digital marketing professionals strive to deliver outstanding marketing services to our clients, which aid their business soaring high. To know more, contact us today or book your appointment now! ...

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Source: Pexels The changing digital world can greatly influence business budgets, and marketers are asked to do more with less. As a result, demonstrating return on investment and maximizing efficiency are critical. ABM is a marketing technique in which firms or accounts are targeted with highly tailored marketing campaigns. ABM marketers treat individual accounts as markets, creating tailored strategies and multichannel campaigns to meet the unique business needs of client buying groups. ABM focuses a company's marketing efforts on a small number of critical accounts within a certain region. With the help of customized campaigns, the marketing message is adapted to each account's unique qualities and requirements. It also offers a more comprehensive marketing approach than just lead generation, which is why it has grown in popularity. You may increase the worth of your most valuable accounts by driving upsells and cross-sells through current customer marketing. The Main Components Of ABM Account-based marketing has three components: Targeting, Interaction, and Measurement. Include these aspects in the core of your Saffron Edge marketing program to set your marketing team up for success Targeting And Managing The Correct Accounts ABM's technology can help you focus on and manage accounts that are worth your time and will provide the best Return On Investment (ROI). It allows you to streamline account targeting and maintenance rather than maintaining and synchronizing accounts and lists across many applications. Depending on your company's needs, refer to these aspects: product fit, quick wins, strategic relevance, competitors, and area. Interaction Across Channels Instead of handling each marketing channel independently, build and run coordinated and personalized campaigns across all of them using a single platform. It involves the usage of an account-based marketing solution, which integrates all of your marketing channels and establishes the foundation for sending targeted cross-channel campaigns to the relevant people. Measuring And Optimizing Programs? Because ABM focuses on a small number of high-value consumers, results are considerably easier to track than traditional marketing. Your ABM approach needs to be quantified to demonstrate growth and success over time. Make sure you pick a system that lets you create account dashboards for specific accounts, initiatives, objectives, and revenue-based account metrics in one location. Source: Pexels Top Benefits Of Account-based Marketing Approach The following methods can help you with your account-based marketing strategy: 1.Create A Personalized Offer For Each Customer ABM can assist you in targeting each stakeholder in a target account with a high level of personalization. It involves a lot of personal research, which provides it an advantage over traditional marketing tactics. Account-based marketing relies heavily on relevance and personalization. Because most account-based marketing programs have a limited number of target accounts, campaigns and offers must have high conversion rates. One strategy to adapt content marketing efforts is to provide offers tailored to a single target account. Because the report is so comprehensive, most potential purchasers feel obligated to read it. 2.Develop Offers Designed To Get Secured Meetings There are several stakeholders involved in traditional B2B marketing. It can delay the regular sales and marketing process. 99.9% of marketers create products, especially to generate leads through webinars and white papers. Salespeople can secure meetings with potential customers by employing these strategies. For example, a social analytics company may provide you with an hour-long live study report on how your company's social media activities compare to those of your competitors. Technology evaluations and security audits are two instances of free services. 3. Keep Your Brand In Front Of Customers Using Retargeting It's an excellent method for retargeting a single account while its employees are online and consuming information. Such advances may be used and applied immediately to account-based marketing initiatives. Demandbase account-based intelligence and targeting leverage IP addresses to identify a vendor's potential consumers while browsing the web. When these accounts visit a site in the Demandbase ad network, they are presented with the vendor's ad. Two additional B2B retargeting companies are Bizo and Retargeter. 4. Customize The Individual User Experience On Your Website Because of its narrow emphasis, account-based marketing relies on high conversion rates. Using personalized landing pages is one way to accomplish this. Marketers can show different content depending on which account or individual is visiting the landing page with account-specific landing pages. You can utilize personalization tactics to display the visitor's name, but keep in mind that certain customers might find this intrusive. 5. Design Sales Regions Geared At Converting Customers It used to be usual practice to designate sales territory based on fairness or equality, but what if you could instead assign salespeople to certain regions depending on their likelihood of closing a deal? An organization assigns its representatives to certain accounts based on each employee's quality and social connections. You may be able to organize your region according to your sales history or existing agreements. 6. Using Executives To Test Direct Mail As digital marketing became more prevalent, direct mail became obsolete. It is still possible to target certain groups of executives through direct mail. Why? Because many executives do not sign up for webinars or white papers, do not respond to unsolicited emails, and do not follow companies or salespeople on social media. For example, before a major conference, a company shipped empty iPad boxes to executives with a letter encouraging them to come to the event booth to pick up the iPad. As a result, several recipients came into the store to chat with the employees. 7. Use Social Intelligence To Learn About Your Prospects' Interests Account-based marketing focuses on tailoring communications to each client's specific goals and difficulties. Smart salespeople watch for changes in their target accounts and take advantage of them. You can leverage a public information source like Google Alerts to keep up with corporate news. Social data is more beneficial than traditional press releases and articles in the account-based marketing strategy. When establishing a program, organizations should be flexible so that communications can be redirected or updated when new information becomes available. Enterprise-level social intelligence sales solutions include InsideView and LinkedIn. 8. Build A List Of Legitimate Role-based Contacts Vendors can create lists based on a person's job title or responsibilities, ensuring that the contact is still active today. Account-based models can populate the database with the correct contacts using this list generation method. A corporation might request "the person in charge of IT infrastructure" from a role-based list, which is more specific than a title. Reachforce and Televerde, for example, may help you create these types of lists. 9. Purchase Target Accounts' White Paper And Webinar Leads Buyers could previously only filter leads from a media company by corporate size, title, or geographic area. Businesses can now filter their lead purchases by company name with an increasing number of online lead generation companies. It will cost more per lead, but it will tremendously benefit account-based marketing operations. 10. Create A One-to-one C-level Marketing Campaign Companies may give employees responsibilities to establish relationships with specific buyer personas at their target accounts. In this case, reaching out to other C-level executives is a viable tactic. This person can get involved in the campaign in various ways, like writing an email or letter and making a phone call. Personal and genuine outreach is required, and a business case for these executives to participate. This campaign's message needs to be written with the organization's help. An inside salesperson may make a follow-up phone call to the executive's administrative assistant to set up a meeting. After the C-level executives have been assigned, companies can assign vice presidents, inside salespeople, and marketing to prospects at target accounts. The goal is to connect qualified personnel with qualified potential employees. 11. Use Non-sales Personnel To Discover Links To Your Target Accounts We don't always consider the connections that other employees in the organization may have with potential clients. In LinkedIn Sales Navigator, TeamLink lets you see who else in your company is related to contacts at the target account. Leverage is a possibility that arises frequently. Conclusion We recommend establishing a short- and long-term plan for your account-based marketing strategy. Consider the technology strategy your team will need for a trial ABM program (end-to-end or supplemental) and what it will need to run your program at full scale. There is no one-size-fits-all option between a comprehensive end-to-end ABM service and supplemental solutions to support existing marketing technology. Saffron Edge and key stakeholders should work together openly to choose the best plan for your company. You can reap the benefits of a customer-centric, lucrative marketing strategy. ...

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Ever since the internet came into existence, it has become an integral part of our lives. It has transformed the consumer's shopping experience. eCommerce has grown tremendously, such that it has changed the way of marketing. How has eCommerce transformed marketing? Many businesses have now shifted their focus from offline retail to online retail; they have quickly adopted the eCommerce business model. Hence, we see a dramatic shift in the methods of retail marketing. Today, the internet has shaped marketing and the strategies through which online sellers target their customers. Online shopping is one of the significant internet activities around the globe. As per Statista, in 2020, e-commerce sales grew up to $4.28 trillion! By 2022, we can expect it to reach a whopping $5.4 trillion market. Alt IMG tag - Forecast for global eCommerce sales Various search engines and marketplaces provide the convenience of running targeted PPC ads; these ads are known for quick exposure and drive instant results. PPC ads have become a crucial element in eCommerce and digital marketing. There are numerous benefits of PPC ads over Search Engine Optimization. A famous example of a PPC ads platform is "Google Ads." The popularity of Google Ads among eCommerce websites has increased significantly; in fact, Google's Ad revenue in 2020 was around $146.92 billion. The internet giant generates a high amount of income via Google Ads Platform that helps marketers display ads, product listings, etc. It is very critical for eCommerce stores to optimize PPC strategies that fetch them the best results. PPC in eCommerce, if implemented correctly, can allow an eCommerce website to gain more traffic, sales, and revenues. The increasing competition makes it essential to use advanced or latest strategies to stand out from your competitors. The ever-increasing business competition in the eCommerce space has made it necessary for online businesses to use the latest PPC strategies. PPC in eCommerce is pretty standard; you might be struggling to make your PPC campaign a success. There are several reasons why your PPC strategies aren’t converting; however, multiple advanced PPC tactics can help marketers perform better in online sales and customer acquisition. Source: Unsplash 1. PPC In eCommerce Is Ineffective Without Product Page Optimization! One of the most common ways to align your product pages with the latest SEO trends is by optimizing them. Many PPC marketers spend ample time optimizing product pages; it includes optimizing product titles, keyword stuffing, etc. You must consider highly relevant keywords to your products and avoid those that can negatively impact your website. Make sure to add those keywords in your description. All in all, you must recognize inconsistencies in your PPC strategies that can lead to wastage of your PPC spend. Your content team should produce unique, relevant, and engaging product descriptions. It is always fruitful to hire a professional SEO team or expert with the prerequisite knowledge of the latest PPC strategies for product page optimization. 2. Try branded & Non-Branded keyword segmentation. Keyword-based text ads enable retailers to analyze the intent of their customers. Hence, it helps them to optimize ads accordingly. Although the shopping ads were developed on a product-based bidding model, Google's auction chooses products displayed for a particular search result. Due to this model, crucial elements like optimization and bid control aren't in the retailer's hands. Why? Because they can't bid separately on a customer throughout their buyer journey. As a solution, you can utilize keyword segmentation. 3. Keyword Segmentation Is Vital When It Comes To PPC In eCommerce You can then use shopping settings and campaign priority to manage how much you want to bid. With campaign priorities, you can include the same product in many other campaigns. You can evaluate which campaign should take part in the auction for a specific product with a campaign priority that can be low, medium, or high. 4. Google Showcase Ads: For eCommerce And Digital marketing. Showcase Shopping ads came in 2016. It is a better solution for online retailers, eCommerce, and advertisers; Google Showcase ads can be a dedicated digital storefront. For customers, it acts as a window-shopping feature. You can easily group multiple eCommerce products and showcase them using high-quality pictures. You can even group your major products with various smaller products to form a "me-too" product combination and provide customers with a significant discount offer. The Google Showcase ads are often used to target non-brand queries that show up on mobile search results. On search engine result pages, the ad showcases brand-specific product images relevant to the search queries. Users can click on them to see the custom description that portrays the brand and ten other products. Showcase ads also deliver the maximum cost per engagement. Hence, marketers can set a high amount after which they'll be charged when a user expands the ad for ten seconds. Google Showcase ads are best for developing an upper-funnel tactic. 5. Do you have an offline store? Utilize Local Inventory ads! As per Google, 80% of the purchasers will quickly visit a store if a retailer sells the exact item they want to buy. When we talk about online searchers, utilizing local inventory ads is best to meet buyer expectations. It is one of the most effective ways to drive visitors to the store, capture, and engage them by featuring products they can buy from nearby stores. These ads feature on mobile queries too! They usually have a local search intent (e.g., “Blazers near me”) and influence purchase decisions within a radius of a physical store. The moment your potential customer clicks on the ad, they are redirected to the Google-hosted storefront page. You can customize your storefront page’s product description with images and links to your website. Ensure to add your contact number, hours of operation with a map that helps your customer with the directions to the store. Your customers can also purchase the product directly from your website. If you have a physical store, then you must update your inventories and in-store availability. Once a marketer sets up a local inventory campaign, they can use Google Analytics to monitor these metrics to optimize your campaigns further. Source: Unsplash 6. Are you updating your product pages? As discussed in the first section, your product page should be updated at regular intervals. Imagine a user visiting a product page on a holiday or a weekend. If they find your page not updated, you might lose a chance of converting them into your customer. Hence, you must invest time in revamping your product pages with the perfect sales pitch. The first section discussed how keywords and content play a massive part in optimizing product pages. However, pictures or images have a significant influence on product page optimization. You must ensure that you have clean, precise, and engaging photos of your products. If you can add a product video, that can help increase your sales by adding visual information to the product page. Adding a video of your product adds value to your webpage, which increases the chances of sales! Apart from that, you must optimize the key benefits of your shopping website like free shipping, quick delivery, no contact delivery, cash on delivery, etc. You must also get reviews of your product under the review sections because having reviews on your PPC ads can increase the conversion rate of your pages. 7. Invest in good shopping cart solutions. According to a study, in 2020, cart abandonment rates were severely high! Did you know that almost 88.05% of the online shopping carts go abandoned as they don't convert into an actual purchase? One of the key reasons behind a high cart abandonment rate is poor shopping cart software. A shopping cart is like one software on the website that allows the customer to purchase a product. Shopify, Woo-commerce, and big commerce are the most common shopping carts that are great for SEO and paid search. If there are any issues with your shopping cart, you can approach the support team for quick fixes or optimization. 8. Invest in Google shopping ads. When you Google Search “Floral Shirts,” the results pop up under the “shopping tab” are Google Shopping Ads. If you are already running Google shopping ads, you must optimize them based on the results you fetch from your analysis. You can utilize eCommerce tracking setups to see your revenue generation or ROI on each product. In this way, you’ll be able to spot ads that aren’t doing well. 9. Focus On Unique Audience Targeting Google and Bing offer great tools like demographics, retargeting, customer match, etc. Advertisers can also utilize features like custom messaging, bid scaling that can be used whenever they want to. Google can evaluate a category of people who are searching for a particular product. You can use these tactics to target a less obvious audience. As a jewelry brand, your competitors would be targeting the same chunk of the population. However, you can target a unique audience; you can target men trying to buy gifts for anniversaries, weddings, or birthdays. As a result, you’ll be able to target an audience in a low-competition zone. 10. Effective PPC ads on Instagram and Facebook Social media advertising provides a wide range of channels through which marketers can run their PPC ads. If you can target users on Facebook and Instagram, you can find the right kind of sales. Facebook ad targeting offers some powerful features like: Marketers can see the recent buying behavior of Facebook users. Marketers can leverage Life Events Targeting. ?Marketers can nurture leads with Facebook Custom Audiences. Tap into lookalike audiences. Get Granular and layered targeting options. Conclusion How has eCommerce transformed marketing? We hope you got the answer! However, it is very important for eCommerce stores to optimize their PPC strategies if they want to get the best outcomes. Mastering your PPC strategies can help you accomplish your desired business goals. With above mentioned powerful PPC strategies, your eCommerce website can tap into high-purchase intent audiences. If you have been searching for proven PPC tactics to outshine your competitors and generate more leads, then you can consult Saffron Edge's Paid Marketing experts. We curate successful paid marketing solutions that can increase your eCommerce website's visibility and conversion. ...

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