Top 10 Contentful Alternatives to Use in 2024

We know that there are thousands of digital marketing and SEO firms around the world that our clients can choose from, which is why the Saffron Edge team strives to consistently adapt to the rapidly changing ideas and needs of all of our clients. Our team of experts works to develop new services and implement new technologies in order to meet these new demands and trends. That’s why we have decided to accomplish these goals through a focus on innovation and dedication. Rather than trying to stand as a jack-of-all-trades, we focus on key service areas that we excel at above all others: namely, content marketing, social media, advertising, and analytics. Our vast array of services and customized technologies keep our clients coming back to us with all of their needs for over ten years. As our company matures and our client base grows, we decided it was time for us to take control of our online presence. We love to hear from you so that we can improve our current services and we also want feedback on our past work. That’s why we recently partnered with Clutch, a ratings and reviews platform based out of Washington, D.C. that forges connections between business buyers and business service providers for companies across all kinds of segments. Companies and reviews are always listed on Clutch, so companies must keep their profiles up-to-date to maintain a strong ranking. We are featured as one of the content marketing agencies and one of their fast-growing digital marketing companies, and we can’t wait to see how we grow! We are excited to share our reviews with you so far as we continue to refine and update our Clutch presence. The owner of a career coaching business commented, “They are very responsive to my requests and to my campaign efforts. They are always open to phone calls about the progress of my campaign.” She continued, “They produce some really informative reports pertaining to my keywords. I think they’re a company that’s truly interested in helping their clients.” Another client, the CEO of an IT services firm, remarked that “We understand the value of SEO and custom application to SMBs (small and medium-sized businesses) quite well.” He finished, “Beyond providing simple offshore development services, they are focused on positive business outcomes via their digital transformation services. They reduce the IT burden on small companies while creating real business value.” We are optimistic about this new partnership with Clutch and we can’t wait to see where it takes us! We would also love to hear from more clients so that we can continue to provide the best service possible. Thank you to those who have made our success over the years a reality. ...

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The way search engines like Google rank websites changes everyday. Yes, you heard that right! Apart from the big algorithm changes that Google announces once in a while, certain little tweaks and optimizations are made to their algorithms everyday to provide better results to searchers which you don’t even know about. And 2019 is going to be no different! With a few new algorithms introduced this year, Google will give more importance to those websites that adhere to those algorithms for sure in some time to come. Also, Google is focusing more on providing the best search experience to their searchers and if your website doesn’t, you will lose a few rankings on the SERPs for sure in the year to come. So, what should you do exactly to stay in the good books of Google and ace your Search Engine Optimization in 2019? This post is all about that and a lot more. So, let’s dive right in - Rankbrain is going to be more prominent than ever Rankbrain is one of the most prominent algorithms Google has released in recent years. But what exactly is it? It is a Google indexing algorithm backed up with AI which promotes/demotes websites on SERPs based on a certain set of factors. It is designed in a way to make sure that the best results come first for searchers searching for a specific query. Since it’s a machine learning algorithm, it automatically adjusts websites on the SERPs and doesn’t require human intervention at all and can make changes to SERP almost instantly. But what’s it based on? The algorithm was implemented to make sure users get the best search engine experience and the websites that they click on do that as well. So, websites that focused more on providing the best UX to visitors were rewarded by gaining Google’s top real estate, which gets the most clicks. Doing all of that is handled by Rankbrain now. So, you’ll have to keep Rankbrain in mind and optimize the UX of your entire website to provide a better experience to the people who stumble on your website after searching on Google. Doing this is going to be extremely important in 2019! But to ace Rankbrain, you need to know the exact factors on the basis of which it grades websites on the SERPs, which are - 1. Dwell Time Dwell time is the time a visitor spends on your website. Obviously, a visitor won’t stay on your web page or blog if the content is irrelevant to them or is of bad quality. So, providing quality content that aligns with searchers intent is of utmost importance to excel in the Rankbrain era. 2. Click-Through-Rate Rankbrain is designed to look closely at the CTR of each and every web page on the internet to give an appropriate ranking to them. For example, if a search engine result on the 6th position is getting a higher number of clicks than a result on the 3rd position for the same query, Rankbrain would notice and bump up the rankings of the result on the 6th position. But since dwell time is a factor as well, just getting a higher number of clicks on your web pages will not be enough, you will have to provide the kind of content that makes users stay as well to improve your search engine rankings. Take care of these two factors for all your webpages & blogs and Rankbrain would do the rest. Go Mobile or go obsolete Google cares about their searchers. And apparently, a majority of them search for queries from their mobile devices. Mobile searchers have long surpassed desktop searchers and Google wants to provide them with the best user experience. For the same, Google rolled out the Mobile-first indexing algorithm in March this year which changed how the algorithm accessed websites forever. Under this new algorithm, Google crawlers would prefer a mobile website first for indexation and ranking to primarily provide better results to their mobile searchers. So, having a mobile website that properly supports your desktop website is not something you can procrastinate anymore, it has become an absolute necessity under this new algorithm. Google prefers having a mobile responsive website over other methods of going mobile because of its ease. But having a mobile website is not enough, you’ll have to provide a great user experience on your mobile website as well (remember, Rankbrain) to make an impact in 2019. Focus on working on the speed of your website According to a study performed by Google themselves, a website’s speed is the greatest factor that determines if a website’s UX is satisfactory or not. And since, Google has been lately focusing so much on providing a great user experience to all their users, they rolled out an update that ranked websites based on this sole factor. They called it the ‘Speed Update’. While the factor is not the heaviest, focusing on optimizing the speed of your website will certainly give you a advantage and it would greatly improve the UX of your website, which is always a nice thing to do under the watch of Rankbrain. To make your site load faster, you can get rid of heavy elements on your website or minify or combine scripts. Or else, you can use Google’s own tool to check and optimize the speed on your desktop and mobile website - PageSpeed Insights. This tool will tell you everything there is you can do to make your website load faster and perform better in SERPs. The increasing relevance of unlinked Brand mentions Google has long been solely dependant on backlinks for determining the authority of websites over the web. The general idea is, the more backlinks a website has, higher will be it’s authority in the eyes of Google, and higher it will be placed in SERPs. And it has been like this since the inception of Google. But all of this is going to change. The way your brand is mentioned over the web on social media conversations, blog posts, forums and any other medium is closely looked over by Google. It takes into account the tone, intent and context of each brand mention over the web to ascertain if it’s positive or negative and the way people talk about you over the web will certainly affect your ranking in 2019. ‘Unlinked brand mentions’ over the web are gaining relevance each day and it calls for social listening. You’ll have to jump on each and every conversation happening about your brand over the web and make sure it’s in positive light to maintain your brand reputation in the eyes of Google. Google’s Gary Illyes mentioned it himself. So, if you’re not actively monitoring your brand mentions over the web and making sure they add to the overall reputation of your brand, you will struggle to increase your search engine rankings is some time to come. To monitor your brand mentions over the web, you can make use of tools like ‘Awario’ and ‘Brand Mentions’ that would help you do just that with ease! Searchers are consuming more video content than ever People preferring to consume video content over any other type of content is nothing new and has long been a trend that’s still going strong. If you are looking to gain a lot of engagement from your audience on your website, social media or blogs, then video is certainly your best bet because people simply prefer video over anything else. Obviously, quickly watching a video about something is always easier than reading a ton of content and that’s why video is still so popular. In this world, where every brand is throwing up a lot of content on the web and is seeking attention from their audience, people have found a better way to consume content on a daily basis that quickly gives them the facts and is engaging to consume. So, if you’re not making use of Video, you're definitely missing out on a lot of engagement and additional SEO benefits. I would suggest you quickly start creating some video content for your brand and publish it on Youtube. Since, Youtube is owned by Google, you can also enjoy some obvious search engine benefits in the time to come. Target people searching for answers on Google Assistant Optimizing your content for voice searchers is currently a hot topic. And it has all the reasons to be. Voice searches globally are on a tremendous rise and you’ll be missing out if you don’t write content that targets those users head-on. But how do you target them? Here are 3 ways that would help Google Assistant pick your content over others when it comes to answering voice search queries put up by searchers - You need to be on the top 3 results for Google Assistant to even consider picking up your content. If your content appears in the featured snippet, your chances to get picked up by the Google Assistant increases by folds. Here’s how you can get featured in the featured snippet. Answer your own questions in your content. Usually, most of the voice queries start with a question and to answer that question, Google Assistant usually picks up the content that revolves around that exact question. So, try answering the most basic questions people might have around your focused keyword. To know more about what else you can do to target those voice searchers, Forbes compiled a list of best advices from 15 members of the Forbes Communications Council… do have a look at it. Quality content and backlinks are still important While the above suggested ways are vital to ace your SEO in 2019, don’t forget that content and backlinks are still the top ranking factors that matter the most to Google. With Google placing more importance on the user experience that each search engine result provides to users (Rankbrain), I think creating quality content should be your top priority for acing SEO In 2019. If your content provides real value to your target audience, they will be inclined more to read it all. And when they dwell more on your content, Google will notice via Rankbrain that you have a knack of providing quality content to all your users. Which I think is the point of SEO in general. Link building and providing quality content goes hand-in-hand as only when people love your content, they’ll want to share that content on their own blogs and within their own social circles, expanding the reach of your content and building some valuable backlinks along the way. If you continue to provide awesome content to your audience, the biggies in your industry will notice and would want to link to you too. That’s the essence of natural link building right there, and it’s not going to lose value in 2019 and beyond! If you are looking to approach your SEO in 2019 with a bang, the above mentioned ways are the perfect way to do it. But before you start implementing them, keep this in mind, Rankbrain ranks website keeping in mind the response of your audience to your content. If they bounce even before your site loads completely, Rankbrain would not even let you reach the first page of Google, let alone acing it. It’s a machine learning algorithm that does it all for Google and looks at the UX signals of your website really closely to award rankings. And it’s not easy to game Rankbrain because of it’s self-learning mechanism. You’ll have to provide quality content to your audience to get your SEO ball rolling in 2019 and there’s no escaping it now! Having said that, I hope the above mentioned ways will help you greatly in improving your website’s overall SEO potential! Being a SEO agency ourselves, we’ll rely greatly on these tactics as well to provide the best services to all our clients. If you think there are other ways (I know there are) that have helped you greatly in achieving SEO success lately and you're confident that they’ll be of equal importance in 2019 when it comes to increasing a website’s search engine rankings, do let us know about them in the comments. ...

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In the ever-changing world of Software as a Service (SaaS), understanding conversion rates is critical to corporate success. This comprehensive book navigates the intricacies of monitoring, benchmarking, and increasing SaaS conversion rates, and provides crucial insights into client acquisition, retention, and essential saas growth strategies and saas lead gen tactics. From examining industry norms to revealing benchmark rates at various funnel phases, including the intricacies of Saas branding, the book provides SaaS companies with the knowledge they need to enhance their conversion processes. As organizations strive for greater efficiency, considering the landscape of popular saas products, this book emerges as a vital resource, providing a roadmap for navigating the complexities of SaaS conversion dynamics and propelling firms toward long-term development and success. Understanding Conversion Rates in SaaS: SaaS conversion rates, a key indicator in the software environment, show the percentage of users that complete desired actions. This blog reveals the calculating technique, offering insight into the complex process of converting people from trial to paying customers or engaging with certain features. Understanding the calculation is critical; it entails dividing the number of required activities related to SaaS website design and SaaS dashboards by the total targeted user group. The site emphasizes the formula's simplicity and walks readers through the importance of tracking conversions rigorously. Whether used on website landing pages, paid search, or email marketing, the complete strategy guarantees a thorough awareness of user engagement. This de-mystification of B2B SaaS conversion rates enables organizations to navigate the complex world of user behaviors, resulting in educated plans for ongoing success. How to Calculate Conversions in SaaS Calculating conversions in the dynamic world of Software as a Service (SaaS) necessitates a complex methodology. At its foundation, the principle is simple: the number of converted users divided by the target group. Various formulae are used to quantify different conversion stages. 1. Visitor Conversions: Formula: Number of sign-ups / Total visitors x 100. Insight:  This formula evaluates the effectiveness of attracting visitors and converting them into trial or freemium users. A higher percentage signifies a successful visitor-to-user conversion strategy. 2. PQL Conversions: Formula: PQLs from trial/freemium users / Total trial/freemium users x 100. Insight:  Identifying Product Qualified Leads (PQLs) is crucial. This formula isolates users exhibiting qualifying behaviors, offering insights into the conversion rate of users progressing from trial/freemium stages to PQLs. 3. Free Trial Conversions: Formula: Free trial conversion rate = Converted trials / Total trial users x 100. Insight: Focused on a specific timeframe, this formula assesses the success of converting free trial users into paying customers. A higher rate indicates efficient conversion tactics. 4. Freemium Conversions: Formula: Total freemium users / Converted active subscribers over a specific period. Insight: This formula gauges the effectiveness of converting freemium users into active subscribers. Understanding the transition from free to paid usage is pivotal for SaaS success. Mapping Your Sales Funnel: The critical process of mapping your sales funnel clarifies the importance of each phase and makes conversion rates easier to evaluate in the context of a SaaS sales strategy. Using a fictitious software firm as an example, readers get insight into defining feasible goals and identifying opportunities for improvement within their business processes. This strategic approach guarantees a thorough grasp of the sales process, allowing organizations to optimize their funnels for long-term success. Benchmarking SaaS Conversion Rates: In the ever-changing world of Software as a Service (SaaS), establishing industry b2b saas marketing benchmarks is critical for determining the performance of various conversion phases inside the SaaS funnel. Using data from credible sources, this blog digs into crucial benchmarks, giving light on what defines strong b2b saas conversion rates. Additionally, we will explore how incorporating a well-crafted saas marketing plan template can contribute to optimizing these conversion rates and enhancing overall SaaS marketing strategies. Website Visitor to Lead Conversion Rate Benchmark: Capterra reports a benchmark of 7%. Capterra's research creates a baseline, demonstrating that an ideal online. Visitor-to-lead conversion rate is roughly 7%, establishing an important industry standard.  Free Trial and Freemium Conversion Rates: Gainsight’s 2022 report: Free trials involving Product Qualified Leads (PQLs) exhibit a 2.8X higher conversion than freemium models. Average Freemium Conversion Rate: Ranges from 1%  to 10%, underlining the diverse performance of freemium offerings in the SaaS landscape. Tatango Survey: Free trial to paid conversion rate with credit cards stands at approximately 50%, showcasing the influence of payment commitment. Softletter Survey: Reports a 25% SaaS conversion rate for free trials without credit card requirements, providing insights into user behavior based on payment friction. User Activation and Product Adoption Rate Benchmarks: User Activation Benchmark: Research by Lenny Rachitsky and Yuriy Timen indicates an average activation rate of 36% for SaaS companies. Product Adoption Rate: File Sharing and Collaboration Tools: 20.9% adoption rate. Education-related SaaS Platforms: Second with a 7.5% adoption rate, highlighting varied adoption trends across SaaS niches. Customer Churn and Retention Benchmarks: Customer Churn Rate Benchmark: The average churn rate for SaaS is 4.79%, emphasizing the importance of retaining customers for sustained growth. SaaS Capital Research (2023): Median net retention across SaaS companies is 102%, showcasing the industry's capacity not just to retain but grow customer relationships. Median gross retention stands at a robust 91%. Metrics and Measurement Strategies: When optimizing for conversions and revenue on the best SaaS website designs, marketers must consider additional metrics. Here are five more indicators that any SaaS marketer should factor in: Revenue churn: This indicator calculates monthly or yearly revenue losses from customer turnover as a proportion of total sales.  Customer churn - The monthly number of lost customers as a proportion of total customer count - is another crucial measure to monitor. A high churn rate may indicate that you should invest more in client retention and product adoption initiatives, which can positively impact saas reviews. Time to value: This is a vital point in the user experience when they recognize the worth of your SaaS solution. Knowing when that moment arrives may help a SaaS firm improve the user journey, allowing consumers to reach there faster. The sooner a client realizes the value of your SaaS solution, the more likely you are to keep them and avoid churn. Monthly recurring revenue (MRR) against annual recurring revenue (ARR):These figures provide insights into the income a SaaS firm generates monthly or annually. A thorough understanding of existing MRR and ARR and your contribution to these metrics is invaluable for your marketing team. Incorporating saas ltv calculation and saas reporting can further enhance your strategic approach. Client acquisition cost: This indicator indicates how much it costs to attract and acquire a new client. To determine customer acquisition cost, sum the entire monthly sales and marketing expenditures, as well as any other relevant costs such as wages and overhead, then divide by the number of customers acquired. Customer lifetime value: CLV  is the total income that a customer account earns during its lifetime. Customer lifetime value grows according to customer account lifetime. Conversion Rate Optimization Strategies for SaaS Companies Understanding the baseline: Measure and set goals: Begin your CRO journey by evaluating your current conversion rate and defining a benchmark for improvement. Set reasonable yet ambitious conversion rate targets to drive your optimization efforts. Effective CRO Tactics: Harness Testimonials: Display customer testimonials strategically on web sites to create confidence and authenticity, causing prospects to experience Fear of Missing Out (FOMO). Integrate chatbots: Implement chatbots to drive quick engagement by helping prospects through their questions and enabling real-time conversation. Headline and CTA Testing: Use intriguing headlines and Calls to Action (CTAs) above the fold to quickly attract prospects' attention. Experiment with language that resonates with those interested in saas affiliate marketing or seeking clarity on saas sales meaning to capture a targeted audience. Power of Personalization: Maximize personalization with machine learning. Accept machine learning as a data-driven approach to CRO. Test various techniques at the same time to see what resonates with your target audience and adapt experiences based on firmographic data and previous interactions. Intellimize offers Continuous Conversion™ Solution Automated tests: Intellimize's breakthrough technology uses machine learning to simultaneously test several concepts. This data-driven technique identifies the most efficient mix of page components for each unique visitor. Personalized experiences: Prioritize customisation by taking into account job title, level, and industry. Tailor each visitor's experience to their own traits and previous encounters with your brand. Pricing Page Optimization: Learn the secrets of optimizing your pricing page to enhance your SaaS go-to-market strategy. Discover best practices for converting price pages into conversion catalysts. Businesses may intentionally impact consumer decisions by restricting alternatives, highlighting feature differentiators, and pushing yearly subscription plans. The article underlines the importance of price in the SaaS conversion environment, acknowledging its ability to persuade potential customers to commit. With an emphasis on engaging Calls to Action (CTAs) and user-centric design, this article teaches users how to create price pages that not only capture attention but also generate conversions. Elevate your SaaS price approach, connect it with customer preferences, and watch how improved pricing pages contribute to higher total conversion rates. Conclusion: In the ever-changing environment of Software as a Service (SaaS), this book serves as a compass for attaining conversion excellence, a critical component of business success. It helps SaaS organizations improve customer acquisition and retention by demystifying computations, revealing benchmark rates, and implementing optimization tactics.  Understanding the fundamentals of conversion rates in SaaS is critical, allowing firms to assess performance and modify tactics. Organizations receive insights into user behaviors at different funnel phases by deciphering the complexities of visitor, PQL, free trial, and freemium conversions. Benchmarking to industry norms provides a solid platform for performance evaluations. From website visitor-to-lead standards to customer turnover rates, organizations assess their performance and strive to outperform the norm. Beyond traditional metrics, the guide delves into revenue churn, time to value, MRR vs. ARR, customer acquisition cost, and client lifetime value. By including these KPIs in the conversion optimization path, SaaS marketers may fine-tune tactics for long-term development.  The course emphasizes CRO through testimonials, chatbots, headline testing, and machine learning's transformational potential. Tailoring price pages appears as the ultimate frontier, where strategic decisions boost total conversions. In a market where every click counts, this guide provides a road map for navigating SaaS conversion dynamics, allowing organizations to build their destinies for long-term success. ...

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