Dealing with fake negative reviews just got a lot easier!
Oct 21, 2018
10 min read
No business owner likes to see negative reviews about their business online. If you have seen some posted online about your business, which I am sure you must have, you probably don’t feel very good about them.
Afterall, it heavily affects your bottom line and may even make prospects knock your competitor’s doors.
Which can absolutely crush your business.
Since, 97% of users base their purchase decisions on the quality of online reviews of a business, responding to those negative reviews in a calm manner should be your top priority.
But what if the negative review reeks of fakeness and, in some cases, pure hatred for your company?
Replying to them won’t help you much as the sole purpose of those reviews is to damage your online business reputation and not to seek any sort of compensation.
Ex-employees, disgruntled current employees and unethical competitors are usually the prime suspects when you are faced with a fake negative review and getting them removed is not always as easy as it sounds.
You’ll have to report and prove the review sites (Google, Yelp, Facebook etc.) that the review is indeed fake according to their set policies (see Google’s as an example) and needs to be removed.
See the exact procedure we follow for taking care of fake online reviews for our clients which is included as a part of our digital marketing services suite. While taking care of fake negative reviews on the web involves a lot more, getting fake reviews removed from giants like Google reviews, Facebook, Yelp etc. can only be done with the ways that are to follow in this post.
Recognize
Stagerringly, 84% of people can’t really differentiate a fake review from a real one.
So, taking care of a fake negative review as quickly as possible becomes the need of the hour.
Being 100% sure that the review is fake before taking further action is the best thing to do in this situation because you really don’t want to report a genuine negative review and face further backlash.
Here are a few ways to quickly differentiate fake reviews from the real ones -
- Vicious and unprofessional tone. The tone is always neutral in a genuine good/bad review.
- Vague critisicms without much depth to it. Reviews that lack details are often fake, good or bad.
- Sudden influx of bad reviews in a short span of time.
- There’s a connection between the reviewer and your competitors.
- Highly bloated positive reviews on competitor profiles, while you continue to get bad reviews.
- Looking at a reviewer’s profile and his history of reviews can sometimes give you all the answers.
- The reviewer isn’t in the point of sale system of your company
- The details (purchased items, transaction date etc) of the review doesn’t match your records
Respond
Okay, so you’ve spotted the fake review. What next?
Yes, you absolutely need to report that fake review but before you do that, reply to it in a calm and composed manner and don’t let it affect your head too much.
You don’t want to set a bad example for your prospects to see. Handle the situation in a manner like you would do normally in the case of a genuine negative review and offer a generous compensation. The fake reviewer probably would never follow up on the conversation for obvious reasons.
Doing this would establish your brand as a brand that really cares about their customers and would elevate how prospects see your brand as a whole. All of that without spending a single penny, every negative review is an opportunity to add a human element to your brand, but sadly not many brands make good use of it.
Report
Now comes the important stuff.
There’s a procedure you’ll have to follow to get fake negative reviews about your business removed from bigger review platforms like Google reviews, Yelp and Facebook. You’ll have to prove to them that the review is fake according to their own unique fake review policiy.
I would suggest you to carefully go through the ‘fake review removal policy’ of every review platform you have maintained a business presence on.
While that depends on the type of review you get, reporting fake reviews on all the major review platforms is relatively easy.
If it’s on one of the above-mentioned review websites, you’d know what you have to do to get them removed before they tarnish your business reputation in half.
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How to Optimize Your Walmart Marketplace Listing?
The concept of Walmart SEO can be applied to any online marketplace, including Walmart! Based on the phrase or search term a user provides, each major online marketplace uses its algorithm to determine which products should be displayed at the top and which ones should appear below them. Every seller seems to aim for the top rank, but only one will succeed. Ever questioned why? The algorithm decides that listing, in particular, is appropriate enough to be placed there. Yet how? Because a huge company like Walmart, or any other platform for that matter, will never disclose how its algorithm works, it remains a mystery. If everyone had access to such information, there wouldn't be any competition because everyone would follow the same rules. So what does "Algorithm" literally mean? Any eCommerce platform's algorithm holds the secret to its success; hence it is always kept private. However, some vendors try to express their ideas on social media via videos or blogs when they optimize their listings and try out various tactics. On the other side, a few professionals might also offer their advice. This is how the strategies spread: More people devote additional time to writing about them. Some people use them and produce videos to advertise them. Sellers implement the proposals in light of that. Nevertheless, before you publish your ad, Walmart formally provides you with a few key instructions. These make sense and shouldn't ever be disregarded because they have a big impact on organic rankings. On that point, let's examine Walmart’s SEO strategy and discuss what you can do to improve the ranking of your product listings there. What is Walmart's SEO Strategy? The term SEO is used wherever an algorithm is present. In other words, you are making your listing more appealing to the algorithm. Your listing improves over time due to everything you do, including coming up with a catchy title, choosing a stunning image, and organizing the qualities into bullet points. These elements help Walmart's algorithm recognize your offer; if it thinks it's appropriate, it gives it a priority and places it in the coveted Buy Box. Your optimization efforts were effective if you appeared at the top of the search results for the term you chose, provided you also included a few other selling points. Advantages of Joining Walmart's Marketplace Well-known eCommerce site The Walmart Marketplace is run and owned by Walmart. Walmart permits and provides its customers with millions of brands, goods, and options through partnerships with various Marketplace Sellers. The Walmart Marketplace enables independent sellers to offer their products on Walmart.com like you would on eBay or Amazon. One of the simplest methods to make your products more well-known is to sell them on Walmart's online marketplace because they have such a large customer base. Alongside the other things on the platform, the products from the market are listed in Walmart.com's search results. Walmart periodically adds to its marketplace sellers, expanding the range of available goods. With the fresh prospects, this is a big boost for sellers. Walmart Marketplace Perks We have listed a few of the advantages Walmart offers vendors, including great client visibility and less rivalry. Increase Brand Visibility: Walmart is a well-known company with millions of unique visitors each month. Being a Walmart Marketplace dealer allows you to benefit from the company's strong brand. You may immediately increase sales by adding products to Walmart Marketplace, putting your brand in front of more customers, and increasing brand visibility. No Monthly Fees: Walmart Marketplace has a simple pricing structure with no setup costs and monthly or transaction fees for individual orders. You will be required to pay a referral fee for each successful order. This direct cost changes depending on the products and is typically 15%, relying on what you sell.You must pay monthly referral fees and varying closing costs on other eCommerce websites. This is done to keep your products prominently displayed on their website. The organizational structure of Walmart enables you to raise business profits. Secure and Quick Transactions - Walmart safely processes every order transaction. Walmart Marketplace has a simple pricing structure with no setup costs and monthly or transaction fees for individual orders. Every order is processed free of charge, and payments are made every other week. Your referral fees are automatically deducted from your net income following a buyer's purchase of your goods. Low Competition: Keep in mind that the community of sellers on Walmart Marketplace is hand-picked. You must sell premium products at fair prices and deliver exceptional customer service to be accepted. Your listings will be more visible because there is less competition, and you will sell alongside other seasoned merchants and first-party goods from Walmart. No Inventory Restrictions: Products available as a limited special inventory can also be listed and managed by establishing a predetermined threshold. On their website, Walmart allows a huge variety of products. This indicates that their website will be able to display your entire inventory of eligible products. TwoDay Delivery Service: Sellers know that quick shipping can make all the difference in sales since online customers have learned to expect it. The quicker you ship, the more you sell. With the Walmart Marketplace TwoDay delivery service, you can increase the visibility of your products in browse and search results, increase sales, and surprise customers with accelerated shipment alternatives. Customers of Walmart can get free TwoDay shipping without making a minimum purchase or joining a club. This tactic helps Walmart's Marketplace businesses increase conversions, exposure, and positive ratings. To maximize the growth and success of your online store, you must take control of your Walmart Marketplace listing. However, you must first obtain Walmart's platform permission. Optimizing Your Listing on the Walmart Marketplace Due to many vendors on the platform, you must carefully optimize your live Walmart Marketplace listings to draw in the right customers. For your brand's success on the site, Walmart Marketplace offers various services, such as their Listing Quality Dashboard. Using this tool, you can learn more about your listing to help you further optimize it by carrying out the following actions: Here are some optimization suggestions for the Walmart Marketplace: 1. Use a Precise Product Name Keep your product's name concise and authentic. Product names must be at least 50 characters long and no more than 75 characters. When crafting the name of your product, use this formula: Brand + Size of Item (If required)+ Identifying Characteristics + Item Name, Style (If required), and Pack Count Consider the following advice when you draught your product title: Refrain from using special characters like +, @, #, etc. Don't include any company information outside the product brand. Add product attributes. Stay away from retailer-specific information, such as advertising offers. Avoid using marketing buzzwords like "best," "top-selling," or "inexpensive." Avoid mentioning other marketplaces. 2. Utilize High-quality Photographs Use clear, well-lit product photos. The best-case scenario would be to offer zoomable, high-resolution product images. Here are a few suggestions: Make the front view of the item the main product image. Make sure the background is white (RGB values 255, 255, and 255). Crop the image to remove extra background space. Include backdrop photographs showing the goods from various viewpoints. Offer in-depth content, such as product reviews and interactive tours. Avoid using offensive or obscene images as placeholders. 3. Highlight Important Product Characteristics To draw customers, highlight particular product specifics. Pay special attention to the product shelf and short and long descriptions to increase searchability and product relevance. A. Shelf Description: You can showcase the key benefits of your items in this section. When writing your product shelf descriptions, be sure to bear the following advice in mind to maximize your Walmart Marketplace listing: List three to five of your product's biggest benefits in bullet points. Avoid spelling and language errors. Use unique product descriptions only. Be sure to include keywords in your text. Provide useful product information. Eliminate unnecessary keywords. B. Brief Description: You must use all 500–1,000 characters to maximize your Walmart Marketplace SEO strategy. Here are some guidelines for generating concise product descriptions: Maximize the number of characters per paragraph. Write concise and accurate product descriptions. Include keywords like the product name, brand, and style that shoppers are likely to use in their search queries. Make your descriptions intriguing and full of keywords. Avoid duplication and generic material. C. Long Description: This is the largest section on the Walmart Marketplace site. Use the following advice to improve your Walmart Marketplace optimization strategy: Ensure your lengthy descriptions contain 1,000–4,000 characters or 250–300 words. List 10–30 features and advantages of the product. Produce distinctive product descriptions. Avoid plagiarizing descriptions from other websites and online shops. To demonstrate your knowledge, incorporate facts and advice in your article. Make the copy understandable by speaking in a conversational tone. 4. Select Pertinent Product Characteristics On the left side of the Walmart Marketplace listing are the product attributes. These product informational elements classify your products and enable customers to view restricted or filtered results. You can define your product qualities by selecting one of 24 product categories. Here are some pointers to help you choose the appropriate classification: Complete the appropriate fields for your product's qualities. To make your goods more visible, avoid choosing the category "Other." Give complete product information to improve your position on the results page. 5. Provide competitive price Pricing is essential to achieving the Buy Box. On a single page, Walmart displays all the vendor listings. These listings include each item from every vendor, with pricing changing. Customers are now more prone to be enticed to things with low prices. The winners of the Buy Box are the sellers whose products customers add to their shopping carts. Your odds of getting a Buy Box must be increased by: Provide affordable prices. Keep supplies available. Keep an eye on your rivals' pricing strategies. Make shipping on Walmart free or keep the cost as low as possible. Provide products to customers on schedule. Request favorable testimonials from your consumers for your page. 6. Provide Prompt Client Support Customers desire quick and secure service. Be sure to include Walmart's fast shipping symbol in your product listings to attract customers and increase brand loyalty. Additionally, keep your customer service line open at all times. 7. Maintain Favorable Consumer Feedback In your Walmart Marketplace listing, reviews are essential. Streamline your Walmart SEO strategy by concentrating on offering unmatched customer service. To improve your chances of receiving favorable ratings on Walmart, use the following advice: Respond to emails from customers within a day. Continue to have good relations with your clients. Make use of a reputable fulfillment company. Offer up reliable tracking data. Ship items on schedule or earlier than promised. Improve your product listing and SEO on Walmart. By implementing the proper Walmart Marketplace SEO strategy, you may increase your chances of showing up higher on pertinent product searches. Choose a digital marketing company that can meet all of your Walmart SEO marketing requirements. Grow Your Business in the Walmart Marketplace! Utilize Saffron Edge's optimization services for the Walmart Marketplace to improve and grow your online store. We have covered everything from account setup and branding to keyword optimization and analytics reporting. Using our cutting-edge strategies, you may increase the traffic to slow-selling products on Walmart by optimizing your product pages with pertinent keywords, enticing titles, appealing descriptions, and improved aesthetics. We also work on backend search terms that will help you rank for all the associated terms that users search for so you can get the money you have always desired. With the assistance of our SEO professionals, find out more about how to sell on Walmart and other eCommerce platforms. Join forces with us, and let's collaborate to increase the ROI for your company. Along with other eCommerce optimization services, we provide optimization for the Walmart Marketplace. Contact one of our digital marketing specialists right away! ...
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Three Ways To Use Influencers To Increase Web Visitors And Lead
Advertisers who wish to market to their customers indirectly can use social media and other Internet tools to achieve certain objectives. Consumers look at fellow consumers to get information on their purchasing decisions.You can penetrate massive audience with minimal effort in highly competitive landscape by working with influencers. Influencers are people that are brand advocates and niche promoters and are active on social media and blogs. --> --> Influencer marketing can be defined as a form of marketing that recognizes and targets individuals with influence over prospective buyers. Influencer marketing often involves other two forms of marketing: social-media marketing and content marketing. Influence can come from a wide range of places. As a company, there are a number of things that you can do to get traffic to take advantage of grand sales. 1. Blogging Consumers trust referrals from a third party in most cases than from a brand itself. Influencer marketing thus is becoming one of the most effective ways to increase web visitors and leads. The main tactic used for getting traffic and generating leads is reaching out and connecting to people with big audiences and bloggers in particular. Bloggers arguably are the strongest spoke in the wheel of influencers. To get the most out of a blog, you will need to focus on creating better content than your competitors create. As great way to accomplish this, guest blogging is the way to go. Once you have a steady flow of content being created on your site and traffic, you have a vast supply of new leads coming in daily. 2. Popup Subscriptions It is no secret that one of the most used lead generation tools is the modal pop-up. Modal pop-up typically means that they run as part of the page your visitor is currently browsing. In the past, popup used to appear in new browser windows or tabs pop-up. They have been shown to tremendously increase the number of web visitors and leads. They are an amazing way to increase your leads, but they can also easily piss off your visitors if you are not careful. 3. Infographics Lead generation involves battling for the attention of buyers. One of the most vital objectives for content marketers is mounting the engagement with website visitors. The simplest way to increase your traffic is through infographics. The best thing about infographics is that they are somewhat easy and cheap to create, share and makes data reports so much more interesting. Infographics let you share complex information with your audience in a simple, image-based format. In order for infographics to be a success, you have to make sure the content is in accord with your business and you must endorse it massively so you can get regular quality traffic and leads. Today more than ever, knowing how to successfully do online marketing is critical to your business’s success. Today’s social media platforms act as one giant megaphone for the voice of the customer who has always been one of the most powerful concepts in marketing. ...
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3 Most Productive Social Media Optimization Tips You Don't Know
Being a marketer, you must have heard this thing at least for once that “everybody is having their social media page, your company must also have one”. People do things just to follow the trend without having the idea whether it is going to benefit them or not, whether it is going to let you achieve your goals of joining that channel in the first place or not. Before joining the social media channels, a research and analysis is what works always- what we mean is that “knowing what everyone in your industry is doing on the social media channel”. An early research helps you know what’s working and what’s not- so you can develop your strategy without having to learn the hard way. In this regard, Software Advice, a social CRM research firm, shares their early findings from the Social Media content optimization survey, a study conducted by the company on how marketers are making their content visible to social media users. Social Media Optimization Tips You Probably Missed The above talked about survey listed 7 tips for optimizing social media content, but three of them stand out as being very important: using images, videos, or photos, using hashtags and usernames, and targeting specific groups or users who are most likely to respond to the kind of products or service that you sell. 1. Using Photos, Videos and Images As can be seen from the survey, using images and photos stands out as the best way to create engagement than with pictures. In blog posts, it has been reported that images were found to increase engagement by 94%. That is exactly double the engagement an article without images gets. Both Facebook and Google+ were designed by their developers to include high-quality images in their recommended best practices. For Facebook, you must use images that are at least 1200x630 pixels to generate great previews. Even Twitter has now included in-stream images. Well that’s that, but let’s have a look at why images and media are so important: People don’t spend much time reading content on social media, hence the information that is mostly conveyed with images, catches the eyeballs. But things in regards to images that you need to be careful about are that social content with images of people got fewer user engagement in terms of likes, share and comments than posts with no people or with just a part of person. A study conducted by Taggs revealed that when Facebook users encounter a brand image or post of a product, lifestyle, or landscape without a person or just a part of it(hands, for instance), the user is better able to project himself into the image. 2. Use Hashtags and Usernames A key to making your content visible to the public on social media, you need definitely need to use hashtags and usernames. Concept of hashtags is familiar to many people but it also depends on how relevantly they use it in context of their content. In Twitter and Google+, they are required as keywords that ensure your posts are found by anyone using those search terms. Hashtags also provide users a way to communicate with one another in real time, especially on Twitter. Start following a Hashtag and any posts tagged with that hashtag shows up in your stream. In Facebook however, hashtags are used to add depth and commentary to ordinary posts. Like this one: This is more obvious to state that there will hardly be anyone who searches for keywords like: ”illtakeit” or “itfits”. These are more like commentary by a person. But what about people who are not searching and you want them to see your posts? For that, there’s usernames. While using Facebook and Twitter, you can do this with an ”at” sign and the person’s user name. @ChristieMcgrath, for instance. This creates a tag to the user’s profile with that name. In Google+ you can do this by using a “plus” sign, like this: +ChristieMcgrath. This alerts Christie Mcgrath that content is being shared with her directly. This strategy helps in: Extending your reach Increasing your post engagement: likes, shares, comments and retweets and plus ones Introduce you to new people and spark a conversation with them. Probably get introduced to people in that person’s network. 3. Target Specific groups and users Building out your reach is easy but sometimes could be time consuming by using the above two methods. Sometimes, you can use tactics to boost your efforts for quicker results. This strategy comes with one warning that if you go too much overboard, you could become more of a stalker, which will do more harm than good. When you want to build a relationship with a person or brand, you need to pay attention to their social media streams. You need to make sure that these users can achieve their goals, then only they’ll be willing to talk with you. You can join in their groups and start communicating with people. But still we caution you that do not overdo this. You just need to like their posts, share them or retweet them time and again, and sometime you’ll be seen as a friend or a fan to them. Recommendations Use High quality images to increase engagement. Employ hashtags to get your content found. Use usernames to engage specific people. Build relationship with influencers and fans ...
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