Dealing with fake negative reviews just got a lot easier!
Oct 21, 2018
10 min read
No business owner likes to see negative reviews about their business online. If you have seen some posted online about your business, which I am sure you must have, you probably don’t feel very good about them.
Afterall, it heavily affects your bottom line and may even make prospects knock your competitor’s doors.
Which can absolutely crush your business.
Since, 97% of users base their purchase decisions on the quality of online reviews of a business, responding to those negative reviews in a calm manner should be your top priority.
But what if the negative review reeks of fakeness and, in some cases, pure hatred for your company?
Replying to them won’t help you much as the sole purpose of those reviews is to damage your online business reputation and not to seek any sort of compensation.
Ex-employees, disgruntled current employees and unethical competitors are usually the prime suspects when you are faced with a fake negative review and getting them removed is not always as easy as it sounds.
You’ll have to report and prove the review sites (Google, Yelp, Facebook etc.) that the review is indeed fake according to their set policies (see Google’s as an example) and needs to be removed.
See the exact procedure we follow for taking care of fake online reviews for our clients which is included as a part of our digital marketing services suite. While taking care of fake negative reviews on the web involves a lot more, getting fake reviews removed from giants like Google reviews, Facebook, Yelp etc. can only be done with the ways that are to follow in this post.
Recognize
Stagerringly, 84% of people can’t really differentiate a fake review from a real one.
So, taking care of a fake negative review as quickly as possible becomes the need of the hour.
Being 100% sure that the review is fake before taking further action is the best thing to do in this situation because you really don’t want to report a genuine negative review and face further backlash.
Here are a few ways to quickly differentiate fake reviews from the real ones -
- Vicious and unprofessional tone. The tone is always neutral in a genuine good/bad review.
- Vague critisicms without much depth to it. Reviews that lack details are often fake, good or bad.
- Sudden influx of bad reviews in a short span of time.
- There’s a connection between the reviewer and your competitors.
- Highly bloated positive reviews on competitor profiles, while you continue to get bad reviews.
- Looking at a reviewer’s profile and his history of reviews can sometimes give you all the answers.
- The reviewer isn’t in the point of sale system of your company
- The details (purchased items, transaction date etc) of the review doesn’t match your records
Respond
Okay, so you’ve spotted the fake review. What next?
Yes, you absolutely need to report that fake review but before you do that, reply to it in a calm and composed manner and don’t let it affect your head too much.
You don’t want to set a bad example for your prospects to see. Handle the situation in a manner like you would do normally in the case of a genuine negative review and offer a generous compensation. The fake reviewer probably would never follow up on the conversation for obvious reasons.
Doing this would establish your brand as a brand that really cares about their customers and would elevate how prospects see your brand as a whole. All of that without spending a single penny, every negative review is an opportunity to add a human element to your brand, but sadly not many brands make good use of it.
Report
Now comes the important stuff.
There’s a procedure you’ll have to follow to get fake negative reviews about your business removed from bigger review platforms like Google reviews, Yelp and Facebook. You’ll have to prove to them that the review is fake according to their own unique fake review policiy.
I would suggest you to carefully go through the ‘fake review removal policy’ of every review platform you have maintained a business presence on.
While that depends on the type of review you get, reporting fake reviews on all the major review platforms is relatively easy.
If it’s on one of the above-mentioned review websites, you’d know what you have to do to get them removed before they tarnish your business reputation in half.
SaaS Influencer Marketing: A New Channel for Inbound Marketing
Competition is one of the biggest challenges SaaS businesses face when attracting customers. As traditional marketing strategies evolve, influencer marketing has become a powerful tool for amplifying brand presence, connecting with target audiences, and driving conversions. By collaborating with influencers trusted in the tech niche, SaaS companies can improve their brand visibility and build authentic relationships with potential customers. This guide will explore how SaaS companies can leverage influencer marketing saas platform strategies to maximize their growth and success. What is SaaS Influencer Marketing? SaaS influencer marketing involves the strategic collaboration between SaaS companies and influencers with a strong presence and authority within the technology and software domains. These influencers may include industry analysts, tech bloggers, software reviewers, and other professionals with significant social media followings. By tapping into the influencer's established audience, SaaS companies can attract potential customers in a more personal and trusted manner than traditional advertising methods allow. In essence, SaaS influencer marketing leverages the influencer’s credibility to promote a SaaS product or service, fostering a sense of trust and authenticity that resonates with the audience. This type of marketing is particularly beneficial for B2B saas marketing because it targets niche audiences already interested in technology and software, making it easier to convert leads into customers. What Makes SaaS Influencer Marketing Unique? SaaS influencer marketing stands out from other forms due to the nature of the SaaS industry. SaaS products are usually complex and technical, so they need a good grasp of what the target audience needs. Therefore, the influencers involved in SaaS marketing agencies are typically more specialized and knowledgeable about the products they promote. Below are the factors that make SaaS influencer marketing unique: Technical Expertise: SaaS influencers are often experts in their field, with a deep understanding of software products and technology trends. This expertise helps them create content that promotes the product and teaches the audience how to use it effectively. B2B Focus: Unlike consumer products, SaaS offerings are often targeted at businesses (B2B), requiring a more sophisticated.b2b saas marketing approach. SaaS influencers can bridge the gap between complex software solutions and their audience's business needs. Content-Driven Campaigns: SaaS influencer marketing relies heavily on content creation, such as tutorials, webinars, and in-depth reviews. This content promotes the product and provides value to the audience, helping them understand the software's benefits and features. Longer Sales Cycles: SaaS products typically have longer sales cycles than consumer goods. Influencer marketing in this space must focus on building relationships and trust over time rather than driving immediate sales. What Are the Advantages of SaaS Influencer Marketing? SaaS influencer marketing provides several benefits that make it a crucial part of a successful marketing strategy for SaaS companies: 1. Product Endorsements: Influencers add authenticity to the promotion of SaaS products, making their endorsements appear more genuine and trustworthy than traditional advertising. 2. User Education: SaaS influencers are adept at creating informative content, such as tutorials and reviews, to educate their audience about a product’s features and benefits, thus improving user understanding. 3. Community Promotion: Partnering with influencers helps build a community around a SaaS product, fostering discussions and engagement among existing users and potential customers. 4. Improved Conversion Rates: Influencer endorsements often lead to higher conversion rates because their audience is likelier to trust and follow their recommendations. 5. Cost-Efficient Marketing: SaaS influencer marketing is a cost-effective strategy compared to traditional advertising, potentially providing higher returns on investment, especially when targeting specific niche audiences. Best SaaS Influencer Marketing Strategies To effectively leverage influencer marketing for your SaaS company, consider implementing the following strategies: Interactive Product Demos with Influencers Working with influencers to host interactive product demos is a great way to demonstrate the practical uses of your SaaS solution. These demos can take the form of live webinars, Q&A sessions, or hands-on tutorials where influencers guide their audience through the features and benefits of your product. This strategy lets potential customers experience the software firsthand and see how it can address their specific challenges. Expert-Led Virtual Workshops Hosting virtual workshops led by expert SaaS influencers can provide in-depth insights into your product and its industry. These workshops can cover various topics, from SaaS marketing trends to customer retention strategies. The format of these sessions encourages participants to interact with industry experts, inquire about various topics, and acquire useful knowledge applicable to their businesses. Influencer-Hosted Podcast Episodes The popularity of podcasts is growing as a means to exchange industry knowledge and participate in conversations. By having influencers host podcast episodes focused on SaaS-related topics, companies can deliver valuable content to a highly engaged audience. Influencers can discuss the benefits of your product, share success stories, and provide expert opinions, all of which contribute to building your brand's credibility and authority in the SaaS space. Exclusive Beta Access with Influencers Engaging with saas marketing experts can provide valuable insights and expertise in implementing strategies for exclusive beta access to influencers. By leveraging the expertise of saas marketing experts, you can naturally integrate influencer engagement into your overall marketing approach, ensuring that the beta access generates genuine buzz and anticipation for your new product or feature. Working with SaaS marketing experts can also help you optimize the influencer campaign and refine the product based on their feedback, contributing to a successful official launch. SaaS Challenges and Competitions Engaging influencers to endorse challenges or competitions related to your SaaS product can drive significant user participation and engagement. These challenges create excitement and encourage users to explore innovative uses of your tool. Influencers can amplify this excitement by sharing their experiences and encouraging their followers to join, turning the competition into a viral marketing campaign. Influencer-Driven Content Series Creating a content series in collaboration with influencers effectively highlights various aspects of your SaaS product. This series can include tutorials, case studies, real-world applications, and behind-the-scenes insights. Each episode can focus on a specific feature or use case, providing a comprehensive overview of your product’s capabilities. You can increase brand exposure and drive user adoption by leveraging influencers' trust with their audience. For assistance with creating a content series in collaboration with influencers for your SaaS product, you may consider contacting SaaS content marketing agencies. User Testimonials through Influencers User testimonials are a powerful tool for building trust and credibility. By engaging influencers to facilitate the collection of user testimonials, you can create compelling narratives that resonate with a broader audience. Influencers can engage directly with users, motivating them to share their personal experiences with the product. This approach adds authenticity to the testimonials, making them more impactful and convincing. Want to reduce your CAC to half? Book a strategy call Top 5 SaaS Influencer Marketing Tools Here are the top 5 SaaS influencer marketing tools: Grin: Grin is a platform that helps businesses to discover, recruit, and manage influencer marketing campaigns. It offers features for influencer relationship management, campaign tracking, and performance analytics. AspireIQ: AspireIQ provides a platform for influencer discovery, relationship management, and campaign reporting. It helps businesses to identify relevant influencers, collaborate on content creation, and measure the impact of influencer campaigns. Influencity: Influencity offers a comprehensive influencer marketing platform with features for influencer discovery, audience analysis, and campaign management. It helps businesses to find the right influencers and track the performance of their campaigns. CreatorIQ: CreatorIQ is a platform that enables businesses to streamline influencer discovery, activation, and management. It provides tools for tracking influencer performance, optimizing campaign workflows, and ensuring compliance. Traackr: Traackr is a SaaS platform that helps businesses identify, vet, and manage influencer partnerships. It offers tools for influencer discovery, relationship management, and performance measurement to drive meaningful business results. These tools can assist businesses in streamlining their influencer marketing efforts, from identifying the right influencers to tracking campaign performance and optimizing influencer partnerships. Conclusion SaaS influencer marketing surpasses traditional advertising by offering unique benefits for SaaS companies looking to grow their brand and reach new audiences. By leveraging influential figures and effective marketing tools, SaaS businesses can boost their credibility, build active communities, and achieve meaningful engagement with their target market. In this blog, we've explored top strategies to help your SaaS company fully leverage the advantages of influencer marketing. Are you ready to elevate your SaaS marketing strategy? Partner with Saffron Edge, a leading SaaS marketing company specializing in influencer marketing, SaaS marketing seo, and comprehensive digital strategy. Contact us today to learn how we can help you achieve your marketing goals. ...
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Hire a VMO to Manage your Marketing Problems and Customer Expectations!
There are small, big problems that every organization has - could be related to competition, market, or even internal, and in most cases, marketing managers and CMO know what they are. The first thing that comes to their mind is the impact of this particular problem on our overall marketing strategy and will hamper our short-term progress. While solving these problems is much more challenging than what we think, how an external person can help tackle them. A tough nut to crack, or an interesting one? What do you do in such cases, especially when your attribution model pulls back your upper-funnel campaigns? What would be your next step when you need to focus on long-term profitability instead of short-term revenue? The answer is often dubious. Hard to swallow, but honestly, people go defensive as they aren't too sure of the solution. And then procrastination enters the picture when the problems are shifted to months, next quarter, or even a year - and much to the expectations, time, resources, and money comes in the picture. We continue our focus on short-term gains, however efficient they are, maybe to make them "more efficient!" It is high time that marketers should start focusing their problems on "Big Problems" as sustainability is the prime element in marketing, and all the more due to the pandemic and shift in marketing trends for 2021. Nothing will magically transform your growth unless you're just beginning or expecting a disruption. Real change comes from rolling up your sleeves and facing those problems, making actionable plans and actions that look unconquerable. But, Where to start? The following are different ways to venture out and effectively tackle problems: First of all, reset your thinking and ponder over the root cause of the problem. Chances are there that it might not be as big as you are thinking. Relax, look for the tiny bridges linked to the solution. Sooner, you will reach depth, learn more, and start to think of the necessary steps. Note all the accessible ways to take action. You just can't solve in one go, and it is completely fine. Develop strategies to discover the most effective way, out of all you have researched and formulated. Start going through the similar industry campaign to figure out best practices. We all know that external and internal factors play a critical role in defining the brand's ROI . Start tracking performance with meaningful KPIs and thoughtfully evaluating the impact. Once you figure out the various ways, campaign results, competition mapping, industry standards, and factors affecting your organization, you will get the crux of the marketing problem. Believe us, even if you can't get through the solution straight away, you will figure out a lot just by scrutinizing one problem - you will know what medium didn't work, your right target group and buyer personas, your way of measuring campaigns, and above all, your future ways to address it. At Saffron, we realized how VMO shapes your business like no other. With the power of an agency and a focus of a marketer, he/she works vigilantly and monitors every campaign, and this is the prime reason we introduced him/ her to you. Having years of expertise and experience of working on multiple brands, he/she brings an additional element to your existing marketing team or your marketing set-up, and that is tenacity. And yes, not to forget the cost-effectiveness and efficiency in driving plans and actions, keeping in mind your business goals and revenue. We live in a business scenario where the customer and consumer expectations have touched the sky. Brands are leaving no stones unturned to fulfil them. According to Salesforce, 76% of consumers expect companies to understand their needs and expectations. They even mentioned the following four expectations that are changing the game for companies: Customers expect connected journeys: break down your business silos. Customers expect personalization: customize everything. Customers expect innovation: Keep pushing the limits. Customers expect data protection: Make trust your priority. How to manage your customer expectations? So we all have the websites, right? I want to know the new channel; I want to create disruption; I want to drive trendy marketing plans and actions; I want a growth-driven strategy - all these are common words we get to hear often but without a high-quality website, what’s the point? When driving and mapping digital success, your website is your most significant component, in all senses. A workable website must be fast (speed), optimized for search, visually engaging, and backed with relevant content. These are simple non-negotiable if you want to transform your brand digitally, or even to reach the masses. Once your website is aligned with all these pointers, you should start working on prioritizing your website goals. Depending on your resources and technical know-how you would even consider hiring an expert in conversion rate optimization, but what if we tell you that our VMO will help you with those services too. A VMO knows that if your site is letting you down, your marketing budget will not serve its purpose well. What about your brand communication and messaging? The visible part of any marketing activity is communication. Along with you, or as an Individual contributor, your VMO will help you to align your communications with your brand goals and bring them into line with your marketing campaigns. He/She makes sure your company speaks with a perceptible and recognizable voice across all mediums and platforms. Some of the essential brand driver VMO can help you out with: Creating your brand guidelines that define your story and USP. Creating a communication road map Making sure your communication tone is easy to understand. Making sure the brand story is spread out across all digital assets, i.e., social, email, content, blogs, and videos. Driving your Video communication plan. Driving your Online Reputation Management Compelling Stories need to be communicated, and all the more during the pandemic when people are more watchful. Customer-focused, great, what about Buyer Persona? A buyer persona is a research-based profile that depicts a target customer. Buyer personas describe who your ideal customers are, their behaviour, their attributes, their regular days, the challenges they face, and how they make decisions. It helps you create content and campaigns that are more focused and engaging. Our VMOs' are inbound marketing experts and are an ideal choice to help you create to define your Buyer Persona. The following are the questions you should consider before creating your Buyer Persona Profiles: What causes buyers to invest in solutions like yours? What are the various reasons for buyers to be content with your products? What operational or individual results does your buyer persona expect to accomplish by acquiring your solution? What bothers your buyer to believe that your solution/products or company is not their most suitable option? Who and what affects/influences your buyer as they evaluate their possibilities and select one? Which features of the competing products, services, solutions, or company does your buyer perceive as most significant, and what are their expectations for each? The resulting buyer personas are unique and represent your most important customer types and segments. They form the basis for your communication planning, marketing strategy, and personalization of your content. As a marketer, we will continue building brands, but to earn the trust of the customer and consumer are far more crucial than anything else, especially in the world we live in now. We all have the power to focus on the things that matter. Sometimes we are surrounded by tonnes of marketing plans and actions that we miss out on a few elements and put our brand into an unwanted situation. Here, a VMO comes in the pictures as he/she will execute in the right direction, keeping in mind your customer expectations and attributes. VMO offers you an entire marketing set-up or can work on short-term or individual projects. He/she helps you to find solutions to your problems, to draw the right outcomes from these results, and to propagate them across different mediums to provide the best in class user experience. Reach out to us now to set a call to discuss your marketing and communication plan, digital transformation, or any particular projects. Our VMOs' will work on all these to drive your revenue and growth, aligned with your brand goals. At Saffron Edge, we believe in doing the kind of marketing that performs for your business. ...
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A Comprehensive Guide For SaaS Reporting And Analysis
Since companies rely on data, it makes sense to implement SaaS reporting. The various reports can help steer your product in the right direction based on the insights. The importance of robust reporting and effective SaaS growth strategies cannot be overstated. These reports guide your businesses through the complexities of subscription-based services, providing crucial insight for informed decisions. You only have to ensure that you start on the right foot and identify the relevant metrics to report. This blog goes beyond the basics of SaaS reporting, discusses important considerations, and reveals ways to enhance your marketing flywheel and SaaS social media marketing approaches. What is SaaS Reporting? SaaS Reporting refers to gathering, analyzing, and presenting data within a SaaS (Software-as-a-Service) platform to provide insights into business performance, customer behavior, and operational metrics. It enables companies to track key metrics like user engagement, subscription renewals, churn rates, and revenue growth. SaaS reporting tools offer real-time data visualization, customizable dashboards, and automated reporting features, helping businesses make data-driven decisions and optimize their operations. This type of reporting is particularly valuable for identifying trends, improving customer retention, and enhancing the overall user experience. The Significance of SaaS Reporting Understanding the SaaS Landscape SaaS businesses thrive in the digital landscape by delivering software via subscription models. Without physical products to track, the performance metrics for these companies can be elusive. However, effective SaaS analytics helps bridge that gap, offering insights into critical factors like churn rate, customer lifetime value (CLV), and recurring revenue. Companies can ensure long-term profitability and growth by leveraging a comprehensive reporting structure. The key to success is using SaaS data analytics to create actionable insights that inform business decisions. With a powerful SaaS marketing strategy, these insights help companies better understand customer behavior, optimize offerings, and improve customer retention. Engaging with a SaaS marketing agency or a SaaS marketing consultant can further enhance the effectiveness of these strategies, aligning your marketing efforts with data-backed decision-making. Measuring Success Central to SaaS reporting is the metric of profit growth rate, with saas ltv calculation serving as a crucial determinant of a company's success. Despite the absence of palpable products, comprehensive saas analytics ensures that pivotal criteria like churn rate and client continuance value aren't overlooked. As per SaaS Capital, a growth rate of 80% for a $3 million business is considered below average, whereas a SEO SaaS growth rate of 80% for a $20 million business is twice as much as the average. Benchmarking for Growth SaaS businesses are known for their rapid-fire growth, but assessing this growth effectively requires benchmarking against also-sized counterparts. Maps depicting average and median growth rates give an environment, helping best SEO SaaS companies understand their standing in the competitive geography. This is where SaaS data analytics is crucial in providing accurate and actionable insights. Key Metrics in SaaS Reporting SaaS Financial Metrics MRR (Monthly Recurring profit) MRR signifies the anticipated yearly profit generated by a SaaS company. Calculated by multiplying the total number of guests by the normally billed quantum, MRR offers a mark for overall success. Types of MRR New MRR( Monthly Recurring profit): This represents profit generated from recently acquired guests within a specific period. It indicates the growth attributed to fresh subscriptions and influences the SaaS conversion rate. Expansion MRR: This signifies fresh profit from being guests due to upsells, cross-sells, or upgrades, reflecting the capability to subsidize openings within the current client base. A well-crafted SaaS sales strategy includes initiatives to maximize Expansion MRR. Churn MRR (Monthly Recurring profit): This represents the profit lost within a specific period due to client cancellations or downgrades, highlighting the impact of client waste on overall profit. Net New MRR: Calculated by abating Churn MRR from the sum of New MRR and Expansion MRR, it provides a net growth metric, factoring in client accession and expansion while counting for churn. ARR (Annual Recurring profit) ARR forecasts the periodic profit a SaaS company expects to induce. By multiplying yearly subscribers by the Average profit Per stoner( ARPU), ARR provides a longer-term perspective. Cohort Analysis Cohort analysis helps pinpoint client lifecycle issues by grouping guests based on specific criteria. It offers practicable perceptivity in reducing churn rates and optimizing the stoner experience. SaaS Deals Metrics Client churn Rate and Revenue Churn Rate These criteria measure client and profit loss over a specific period, which is pivotal for gauging the health of a SaaS business and shaping an effective SaaS go-to-market strategy. ARPU (Average Revenue Per stoner) ARPU reveals how much profit a company can anticipate per client or stoner, helping deal brigades understand client spending habits. SaaS Conversion Rates Base Conversion Rate: A abecedarian metric immolation perceptivity into website optimization. Lead to Trade Conversion: This rate measures the effectiveness of converting leads into paying guests, showcasing the impact of SaaS affiliate marketing on lead conversion. Lead Source: Tracks the origin of leads to identify the most effective channels. Typical SaaS client Lifecycle Client Lifetime Value (CLV) CLV estimates the total profit a client is anticipated to induce throughout their relationship with a SaaS company, abetting in marketing budget allocation. SaaS client Acquisition Cost (CAC) The cost of acquiring new guests is pivotal for assessing the effectiveness of marketing and deals. Gross periphery A computation of business profit minus the cost of operations, furnishing perceptivity into profitability. CAC to LTV Ratio Compares the continuance value of guests to the cost of acquiring them, offering effectiveness marks for client accession. client Engagement Score( CES) Though not a fiscal standard, CES measures client engagement, impacting long-term fiscal criteria by indicating client fidelity and satisfaction. Enforcing SaaS Reporting Strategies Define Reporting compass Determine whether to track criteria across the entire business or specific departments. Specify the compass, covering subscription-related, app operation, and marketing criteria of your popular saas products. Decide on the temporal focus, balancing recent data with literal perspectives. Select Metrics Choose crucial criteria aligned with the reporting compass. Essential criteria include Monthly Recurring profit( MRR), client continuity value ( LTV), Churn Rate, and client Acquisition Cost( CAC). Identify Data Sources Dissect operations or datasets, casing needful data for reporting. ensure comprehensive monitoring of all applicable data points, encompassing literal data for contextual perceptivity. Aggregate and dissect Select tools for aggregating and assaying data. Explore options similar to Coupler.io, Looker Studio, ProfitWell, HubSpot Marketing Analytics, and Zoho Analytics. These tools can significantly improve your SaaS marketing analytics capabilities. Emplace Reporting result Opt for a reporting result that acclimates to your requirements and makes it accessible. Consider interactive dashboards for real-time monitoring or integration with tools like Slack for immediate updates. This strategic approach ensures a well-rounded and effective SaaS analytics framework. Top Tools for SaaS Reporting Coupler.io Features: Data analytics and robotization platform with 60 operation integrations. Benefits: Automates data import, supports real-time dashboards, and offers data analytics services. Looker Studio Features: a Data visualization platform with native integrations and over 700 third-party connectors. Benefits: This enables the erecting of interactive dashboards, the calculation of criteria, and teammates' participation in perceptivity. ProfitWell Features: Focuses on tracking SaaS earnings with integrations to major payment processors. Benefits: Observers MRR, ARR, churn, upgrades, and reactivations, furnishing perceptivity into profit trends. HubSpot Marketing Analytics Features: acclimatized for HubSpot druggies, offering analytics for marketing sweats and website shadowing. Benefits: Provides dashboards, reports, and advanced analytics to estimate marketing performance. Zoho Analytics Features: Connects to over 250 data sources, supports data visualization, and includes an AI-powered adjunct. Benefits: Fetches and transforms data into customizable dashboards, offering a stoner-friendly interface. Conclusion In summary, SaaS reporting is a crucial navigational tool for businesses navigating the evolving landscape of subscription-based services. By optimizing technical SEO, focusing on key factors, and adopting effective website designs, SaaS companies can evaluate their current position and make informed decisions that lead to long-term growth and success. Embrace the power of reporting to guide your journey and leverage it to thrive in the competitive SaaS environment. Furthermore, working with a SaaS SEO Agency will tremendously improve your reporting and business outcomes. When operating in the SaaS environment, knowing that B2B SaaS marketing and business SaaS data analysis are crucial to success is crucial. ...
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