Debunking The Most Common SEO Myths
Mar 12, 2018
10 min read
You know what’s the most misinformed aspect of digital marketing - SEO. While Google tries to convey their updates in the simplest language possible, they still miss out on a lot of questions burning inside most of the modern-day marketers and business owners out there.
The result: wrong interpretations and misconceptions! Also, some techniques that may have helped greatly in increasing search engine rankings in 2012 may be redundant today. But newbies searching for relevant information on Search Engine Optimization may still stumble upon those old blogs and take their stale, floating advice for real.
We know it is hard to keep up with all the latest Google ranking algorithm changes but it doesn’t mean in any way that you will neglect the best source of bringing free traffic to your website and use poor and outdated optimization techniques.
We, as a digital marketing agency, understand the importance of proper SEO and how implementing a bad SEO tactic can seriously hurt your search engine rankings and eventually business.
So, let’s clear out some air about what exactly is bad and good for your business SEO by debunking some common SEO myths and misconceptions -
Myth #1: Mobile is not necessary for me
Business owners and marketers have long been evading optimizing their websites for mobile, but not anymore! After the recent Google update, making mobile websites the primary source for indexation and rankings, there’s just no way around optimizing your website for mobile.
This update comes after a predicted trend change in how most of the searchers access Google, which is through mobile. Your site may face serious SEO repercussions if it’s not optimized for mobile. If you’re not quite sure if your website is as easy on mobile as it’s on a desktop, you can use Google’s own mobile-friendly test to check and improve.
Myth #2: Duplicate content hurts your website
I have personally heard this a lot. No, Google will not penalize your website if you have accidentally or intentionally uploaded plagiarized content on it. And Google confirmed this as well. If Google finds out that you have put duplicate content on your website, it will simply not rank it and will rank the original content instead, and I am talking about the worst that can happen to a plagiarized website.
Don’t stress over it though as you can easily check for duplicate content on your website using Copyscape.
Myth #3: Meta Descriptions don’t matter much nowadays
Yes, Google stopped using a website’s description meta tags as a direct ranking factor way back in 2009, but that doesn’t mean it’s completely useless.
A meta description is a small text below each link in the Google SERP explaining what the page is all about. And if you haven’t cared enough to add a meta description to a particular webpage, Google does it for you by choosing the first few lines of a webpage as its meta description.
But why would Google go through all this trouble for you? Simply because having a meta description will help searchers understand the real context of your webpage and decide if they can really get some value out of it.
Writing a well-thought-out meta description that perfectly outlines the content of your webpage will not help Google in any way but will greatly help searchers searching for your services, which is bound to increase your CTR. Do it for the searchers.
Myth #4: Keyword stuffing is still relevant
Decades ago, when search engine algorithms were at their initial development stages (mainly Google), webmasters would trick it by stuffing it with keywords for rankings.
Let’s take an example, say if the target keyword is ‘Cheap Socks’, you could easily rank #1 on Google with this content on your webpage -
“Are you looking for cheap socks ?We, at Cheap socks,sell the best cheap socksin town. We sold heap socks to your mom last week and she loved those Cheap Socks so much that she came to us again for more Cheap socks . Our cheap socks are that good! Buy our Cheap socks today before there are no Cheap socks left to buy”
You get the idea! Thankfully, search engine algorithms have come a long way since then and are far more intelligent today in recognizing the intent behind keywords, ehmm…. Rankbrain.
While we are not implying in any way that you ditch your keyword research altogether and stop creating content wrapped around rich-search keywords, just don’t mindlessly stuff you content with it.
Myth #5: Encryption is a fad
Back in 2016, Google announced their intentions to make the web a safer place for everyone.
What followed was SSL encryption being mandatory for all sites. It just means having a site start with ”https://” rather than the normal “http://”. The extra little ‘s’ basically denotes that the user’s connection with the website is encrypted with SSL (Secure Sockets Layer) which prevents anyone from intercepting their data.
SSL encryption is a direct search engine ranking factor, which I guess is as far away from being a fad as it can be! Also, you really don’t want your website to show up with an ‘Unsafe’ warning and increase your bounce rates.
Myth #6: More content = Great content
This myth reminds me of a saying popular in the content writing world - “500 well-written words are worth more than writing 5000 words of gibberish’
Filling your website up with bland content that serves no purpose will do nothing good, neither to your search engines nor to your users. Quality triumphs over quantity every day in the world of SEO! So, create pages and add content that adds value to your services, your users and throws light on what you stand for. Merely adding pages just for the sake of it will not help your website rank in any way.
Myth #7: You can handle Technical SEO
I’ve seen many people venture out into the vast world of SEO all by themselves, trying to learn about all the major ranking factors and optimizing their website according to them.
Some come back with a place on the first page, while some get bogged down and off by penalties.
While it can be done, it is a really complex process that takes a considerable amount of time to first understand all its ranking concepts and then you’ll have to spend some more time in implementation. Not forgetting the fact that implementation needs to be just perfect or you risk losing the rank that you already have.
Say, you need to add schema markup in your website’s HTML to add a rich snippet to your search engine results. To do that, you will have to first learn everything about Schema.org vocabulary and how to add everything in your HTML Microdata. If you have no idea about HTML or your site’s coding, things might get a bit difficult for you! Moreover, there are literally 100 types of schema markups than you can add to your search results according to your industry. Also, even if you manage to add a schema markup successfully, you will have to copy and paste that into your site’s HTML, which if you do wrong can result in loss of important website data.
And adding rich snippets is kind of considered easy in the SEO world but it can be a fuss for a normal business owner. So, it’s always better to let an SEO expert handle all this stuff.
Myth #8: SEO is one time
SEO is not a do once and forget later kind of scheme. Think of it as more of a marathon than a sprint.
Most business owners and marketers spend all their time and energy in optimizing their website for SEO and never optimize it again. Which is a mistake, as SEO is a never-ending, ever-evolving marketing sphere that you need to stay on top of every day, keeping a close eye on the latest updates and optimizing your site according to them.
In a fast-changing world like SEO, former truths can become myths and once best practices can be listed as a black hat in no time. If you are not up-to-date with the latest happenings in the tinkle town of SEO, chances are that you’ll be soon left behind by your SEO savvy competitors! Research online, educate yourself and take the reigns of your SEO game in your own hands and you’ll never believe in one of the many such SEO myths making rounds on the internet.
11 SaaS email marketing tools for 2024
Introduction In the fast-paced realm of B2B marketing, a strictly designed Software as a Service (SaaS) dispatch marketing strategy stands as a foundational element for business creation and growth. This companion delves into the nuances of SaaS dispatch marketing, unraveling its significance, presenting established strategies, and pressing essential tools for success. Technical SEO for SaaS dispatch marketing has surfaced as a linchpin in contemporary B2B marketing, furnishing businesses with a direct avenue to engage guests and prospects. This companion serves as a compass, navigating through the complications of SaaS dispatch marketing, starting with a profound disquisition of its significance. From there, it seamlessly transitions to practicable perceptivity, offering proven strategies that empower businesses to harness the full eventuality of their dispatch juggernauts. also, the companion spotlights the critical part of using the right tools, emphasizing the need for a strategic selection of platforms similar to Mailchimp, Sender, Omnisend, or CampaignMonitor. For businesses, managing their SaaS account efficiently becomes paramount for sustained growth and client satisfaction. Why SaaS Dispatch Marketing is Pivotal? SaaS dispatch marketing is vital for several reasons, serving as the favored communication channel for a different range of cultures. According to statistics, 74 percent of baby boomers, 72 percent of Gen Xers, and 64 percent of millennials consider dispatch to be the most particular channel for communication from brands. exercising dispatch ensures a direct and individualized connection with your target followership. Personalization and Targeting Dispatch allows for the creation of segmented lists, enabling the delivery of targeted dispatches to specific groups. substantiated and targeted content enhances engagement and resonates with donors. Brand mindfulness and Engagement Providing precious content through dispatch contributes to increased brand mindfulness and engagement. Regular communication fosters a strong bond with paying guests, erecting lasting connections. Cost-Effective Marketing SaaS dispatch marketing is cost-effective compared to traditional styles, barring advertising, printing, or media space charges. The affordability of dispatch juggernauts allows businesses to allocate coffers more efficiently. Campaign Monitor reports that 64% of small businesses leverage email marketing as a means of reaching out to their customers. High ROI With an average ROI of 36 for every 1 spent, dispatch marketing offers an exceptional return on investment( ROI) of 3600. The cost-effectiveness coupled with high returns makes it an economic marketing channel. Generating Excitement Strategic dispatch marketing juggernauts produce excitement around new features or updates, contributing to stoner expectations and engagement. The top 11 email marketing tools for 2024. ActiveCampaign: Elevating SaaS Marketing Efficiency ActiveCampaign stands out as a top choice for SaaS marketing, offering a versatile B2B, B2C, and eCommerce platform. With features like machine learning, drag-and-drop email builders, and omnichannel marketing, ActiveCampaign empowers businesses to grow while delivering exceptional customer experiences. However, its complex user interface and customer service might pose challenges. Sendinblue: A Comprehensive Marketing Solution Sendinblue emerges as an all-in-one marketing solution, providing essential tools for reaching and converting audiences into customers. With features such as a drag-and-drop editor, SMS marketing, and unlimited sending, Sendinblue is a go-to option for SMBs seeking complete marketing and business growth. While it boasts reasonable pricing and quick email delivery, improvements in the UI and newsletter templates are areas to consider. Omnisend: E-commerce Focus and Automation Omnisend is tailored for eCommerce, offering easy-to-use automation features for SMS marketing and eCommerce marketing. Compatible with various eCommerce platforms, Omnisend integrates loyalty review and helpdesk platforms to trigger marketing campaigns based on customer behavior. The platform provides practical triggered email and automation but may benefit from increased flexibility and customization in email marketing. Mailmodo: Reinventing Email Marketing with AMP Emails Mailmodo, a new-age email service provider, brings interactive AMP emails into the spotlight, delivering an app-like experience to recipients. With a drag-and-drop template builder, automation, and real-time analytics, Mailmodo positions itself as an effective tool for reinventing email marketing. While it offers pre-built widgets and a more affordable option, limited language support and a lack of a free plan may be considerations. ClickFunnels: Complete Platform for Marketing Efforts ClickFunnels offers a comprehensive platform encompassing website, blog, online store, CRM, email marketing, and more. With unlimited email sequences, A/B split testing, and an affiliate program, ClickFunnels provides marketers with a robust toolkit. While praised for a simple learning curve and effective data tracking, some users may find the backend functionality complex. Klaviyo: Simplifying eCommerce Marketing Klaviyo stands out as a simple and effective eCommerce marketing platform, integrating seamlessly with various eCommerce software. Offering features like predictive data, real-time customer profiles, and precise multi-channel attribution, Klaviyo simplifies email marketing for eCommerce businesses. However, customization improvements and a more user-friendly platform for desktop and mobile are areas for consideration. Benchmark: Feature-Rich Email Marketing Tool Benchmark, a lesser-known but powerful tool, boasts alluring landing page creation tools, AI-powered marketing automation, and dedicated IP protection. With features like unlimited sending, A/B testing, and automated customer journeys, Benchmark competes with established players. Despite server issues and basic signup form design, Benchmark offers very detailed tracking information and native split testing. HubSpot: Complete Marketing Automation Tool HubSpot, a comprehensive marketing automation tool, comes equipped with a CRM, landing page-building tools, omnichannel marketing automation, and adaptive testing. With features like email marketing, SEO recommendations, and behavioral event triggers, HubSpot is recommended for B2B service companies. While it offers effective customer filtration and categorization, occasional crashes and a higher cost may be considerations. MailerLite: Affordable and Automation-Friendly MailerLite stands out as an affordable platform with features like a drag-and-drop editor, email automation builder, and unlimited automation even on the free tier. Recommended for beginners and small projects, MailerLite offers effective email broadcasting. While providing unlimited automation, the platform could benefit from increased integration facilities and non-repeating background options for landing pages. Constant Contact: Starter-Friendly Content Marketing Constant Contact, known for its simple drag-and-drop email builder, offers features like social media marketing, SMS marketing, and event marketing. With A/B testing and unlimited sending, Constant Contact caters to starters and small businesses. While teams can create tags and lists, occasional glitches and the need for improved monitoring parameters are areas for consideration. MailChimp: AI-Assisted Email Marketing MailChimp, a popular email marketing and automation tool, leverages AI-assisted data analysis for personalized recommendations. With features like content automation, customer target and segmentation, and multiple third-party software integrations, MailChimp enhances email marketing campaigns. While delivering streamlined reports, MailChimp may benefit from increased automation features. Enforcing three Types of Emails A successful SaaS dispatch marketing strategy involves three primary types of emails acclimatized for different stages of the client trip. Marketing Dispatch Target leads with concurrence-grounded content, including lead nurture juggernauts, newsletters, and deals juggernauts. Example HubSpot's substantiated resource- participating emails. Lifecycle Dispatch Focuses on druggies after subscribing, encompassing onboarding, free trial to paid subscription juggernauts, and client fidelity sweats. Example Calendly's clear onboarding dispatch furnishing direction to new guests. Transactional Dispatch Concentrates on service-related emails like account recovery, billing, and product exertion. Example Direct API- grounded emails for instant delivery of critical information. 16 Stylish SaaS Dispatch Marketing Strategies In the Software as a Service( SaaS) realm, dispatch marketing strategies, integrated with the ABM framework, are vital in driving engagement and transformations. There are sixteen proven strategies to optimize your SaaS dispatch juggernauts. Plan Lifecycle parts use client data to strictly member your dispatch lists. Consider factors similar to assiduity, demographics, deals cycle, values, and region. This substantiated approach ensures acclimatized content that resonates with specific followership parts, boosting engagement and conversion rates. Incorporating account based marketing principles can further enhance the personalization. Choose the Right Time dissect literal data to pinpoint optimal days and times for transferring emails. Considering different time zones is pivotal for global culture. Timely delivery enhances the chances of your emails being opened, read, and acted upon, contributing to overall crusade effectiveness. Review Dispatch Data Regularly Regularly cover dispatch list performance, subscriber geste, and the success rates of different dispatch types. This ongoing analysis provides precious perceptivity, enabling you to upgrade your strategies, optimize content, and effectively acclimate to evolving client preferences. Focus on Simple Juggernauts First Initiate your dispatch marketing trip with straightforward juggernauts, keeping B2B ABM goals in mind. Welcome emails, onboarding sequences, and newsletters are abecedarian. These juggernauts lay the roots for establishing connections with your followership, setting the stage for more complex juggernauts. Combine Promotional and Educational Emails Strike a balance between promotional and educational content, maintaining a rate of 31. While promotional emails drive transformations, educational content positions your brand as an assiduity authority, fostering trust and furnishing value beyond deal pitches. Engage Your List with Contests Foster stoner commerce by incorporating contests into your dispatch juggernauts. Contests not only engage your followership but also produce excitement around your brand. This interactive approach enhances brand involvement, encouraging subscribers to laboriously share and remain connected. Use" Smart Unsubscribe" apply a" Smart Unsubscribe" point that allows subscribers to choose specific dispatch orders. This empowers druggies to conform to their dispatch preferences, reducing the liability of unsubscribes. By esteeming stoner choices, you maintain a more engaged and satisfied subscriber base. Shoot Emails Grounded on point operation conform your emails to druggies grounded on the features they constantly use. This substantiated approach ensures that your communication is applicable, furnishing value that aligns with the specific requirements and preferences of individual druggies. Epitomize Emails to Increase Open Rates Move beyond introductory personalization by incorporating detailed reports, analytics, and substantiated product tips into your emails. individualized content increases open rates by demonstrating a deep understanding of your donors and delivering information that directly addresses their interests and requirements. Shoot NPS and client Satisfaction checks Hand client satisfaction situations through Net Protagonist Score( NPS) and satisfaction checks. This data-driven approach allows you to produce parts for promoters, detractors, and neutrals, enabling targeted strategies to enhance client fidelity and address specific issues. A/B Test Your Emails Continuously optimize your dispatch juggernauts by conducting A/ B tests on different rudiments. trial with variations in subject lines, content types, and tones to identify the most effective performances. Data-driven perceptivity from A/ B testing empowers you to upgrade your strategies grounded on real-time feedback. Use Branding in your Hand Enhance brand visibility and recall by incorporating harmonious branding rudiments into your dispatch autographs. This ensures that every communication reinforces your brand identity, contributing to a cohesive and memorable brand image in the minds of your subscribers. Figure Nurturing Emails for Each Stage Develop acclimatized lead nurturing emails for each stage of the client trip, including free-to-paid upselling, onboarding, and client retention. This methodical approach ensures that your email companion druggies seamlessly through their relations with your product or service, maximizing client satisfaction and fidelity. Automate Behavioral Alarms influence behavioral triggers to automate targeted emails. Behavioral triggers, similar to specific stoner conduct or quiescence, significantly enhance the effectiveness of your juggernauts, achieving a 497 enhancement compared to batch emails. robotization ensures timely and applicable communication grounded on individual stoner geste. Promote Periodic Billing Encourage druggies to conclude periodic billing plans by emphasizing the value and savings associated with monthly subscriptions. This strategic approach enhances client retention and contributes to predictable profit aqueducts for your SaaS business. Work on Micro transformations Focus on micro transformations alongside primary transformations. Encourage lower stoner conduct at different stages of the client trip. This approach makes engagement more accessible for druggies, creating incremental ways that lead toward the ultimate conversion, whether it's a purchase, subscription, or another asked action. Conclusion SaaS delivery marketing necessitates a careful combination of authoritative content, carefully targeted activities, and a consistent commitment to audience engagement. This dynamic method enables organizations to realize the full potential of dispatch marketing by directing client retention, increasing conversions, and strengthening brand loyalty. Additionally, the best seo saas companies that incorporate account based marketing best practices into their content can further optimize their dispatch marketing efforts. By meticulously following these tried-and-true techniques, a tenacious SaaS dispatch marketing structure evolves, one that adapts to the audience's ever-changing demands. This adaptability drives long-term growth and success, ensuring that firms not only reach but exceed their objectives. In essence, it is a strategic synergy that converts dispatch marketing into a force, forging an unbreakable bond with the audience and pushing the company to long-term success. ...
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5 Benefits of Hiring Mobile Application Developer for your Business
Mobile Application Development in today’s digital era is essential for an overall successful business growth. The constant advancement in technology has made digital presence equally crucial as your tangible presence. Having a digital presence on all digital platforms is vital for a business and additionally for potential customers. Mobile Applications have become a necessity for new as well as established businesses. They are a useful marketing tool for various platforms, promoting a faster business growth, brand promotion, product exposure and attracting and retaining potential customers. They are also helpful in improving communications, boosting productivity and maintaining coordination within the workplace and between customers, staff members, and overall management. If you also own an established business or have just started off with new business, getting a mobile app developed by hiring Mobile Application Developers can offer you many multiple benefits including: 1. Expert services This quality is a crucial factor in the Mobile App Development. The Mobile App Development Companies have several years of experience in the same field. Their highly skilled developers can provide you quality product and services. Their proficiency and years of experience give them an added advantage to know what’s best for whom. 2. Business Analysis These skilled developers understand and analyze what you want for your business, and what you aim to achieve through the app. Once you get the right developers, you can accomplish your desired business goals. The developers are experts who observe market trends, best designs that appeal to your business type to develop a pleasing yet error-free device application. 3. Control over quality When you hire a team of developers for your business project, their primary goal is to deliver the kind of work that appeals to you. You are in direct contact with the developers and can coordinate and interact with these techies on a regular basis. You can do a quick check up on their work and get updates from them. You can also get them to make required changes according to your choice and test the quality of the app. Your regular interaction can also help in developing the device on time and within the budget. 4. Getting the job done When you hire a team of developers, it is upon them to get your project remitted within the right time and budget, as guaranteed. Their primary goal is to get the job done, and working as a team helps them work on different aspects of the app together, keeping the progress going. 5. Completely secure The respective developers undertake the responsibility of your mobile application's security. Your data and project are secured and protected by applying internet safety protocols as well as latest security features that use mobile devices. To sum it up, these were only some of the benefits of hiring Mobile Application Developer for your business. At Saffron Edge, our highly skilled iOS and Android developers design and develop qualitative mobile apps to offer a new platform and increase the online presence of your business. If you have any queries related to Mobile App Development, get in touch with us! ...
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5 Common Link-Building mistakes that are hurting your SEO
Do you know what’s the single most important thing Google takes into account to ascertain the position of a blog or webpage on its result pages? The number of backlinks it has managed to acquire over time. Backlinks have always been important when it comes to Google SEO and they are not going to lose their importance any time soon. I think a lot of webmasters and bloggers today know this for a fact that the number of backlinks they have acquired for a particular webpage or blog will directly affect its search engine rankings and try to get as many backlinks to their pieces as they can to get to the top. And in order to do so, they often, unknowingly, make use of bad link building techniques or practices which hurts their backlink profiles rather than improving it. Are you constantly building links for your blogs or webpages but are seeing little to no effect on its search engine rankings or the traffic they receive? You might be making these link-building mistakes I am about to share with you. Obvious disclaimer - We religiously take care of the below mistakes and a lot of other things for all our link-building services that we provide to our clients. So, take note - 1. Focusing on quantity, not quality Like I said, in their pursuit of building as many links to their content as possible, bloggers and webmasters usually take help of influential people in their industry to share their content with their respective audiences for extra exposure, traffic, and backlinks. To do it quickly, they start pushing out subpar content to build backlinks with as many influencers as possible. Some accept that subpar content for the heck of it, some reject it right away! But a backlink from a publisher who has accepted your subpar content will not do you any good in the long run. The essence of building links through guest posting lies in providing your best content and helping other audiences, it is not just about getting a link. If you have pushed sub-par content, users will not be motivated enough to click through the link and see content you want them to see, defeating the purpose of creating a backlink in the first place. And the ones who actually do come will bounce sooner than you think because they have already established a negative mindset about your business when they first saw your sub-par content. Yes, getting a lot of backlinks is important, we understand, but never compromise with the quality of your content. That way, if you luckily strike a chord with them and they love your content, you give them an opportunity to share it amongst their social circles which I think is 10x more impactful. Strive for those natural shares. 2. Not checking the domain authority of a website Getting a low-quality backlink for your content is even worse than not building backlinks for it at all! So, making sure that the website you’re trying to get a link from is of high-authority becomes important.But how do you figure out if a website in question is high or low on authority? By using tools out there that can provide you with such kind of functionality. ‘Domain Authority’ is a term coined by Moz to give users a basic idea of how strong a domain’s position is on SERPs and how likely it is to rank at the top of Google based on a scale of 0 to 100. It ranks websites on some of the most prominent factors (40 to be exact) Google takes into account to rank a webpage or blog on the result pages. Strive to vouch for the backlink of a website with a domain authority of at least 30 above to see a favorable effect in your search engine rankings over time. 3. Not doing it naturally In order to gain as many backlinks to their content as possible, many webmasters end up buying links, indulge in link-exchange schemes/link-farms or straight-up use any automatic link builder found on the web which does all the legwork of building ‘natural’ backlinks for them, either free or by taking a minimal fee. But, mind you, Google today can accurately recognize if you’re making use of any unnatural link-building technique or tool and can easily penalize you for it. Also, by going for automatic submissions your run the risk of placing your backlink along with questionable or adult content, which is never a good thing for the brand rapport you’ve worked to establish with such dedication. 4. Building irrelevant links You need to be building backlinks from websites that are laser targeted to your niche. Anything other than that will only clutter your backlink profile, not strengthen it. But webmasters and SEO’s ignore this simple fact in their pursuit of trying to acquire backlinks from wherever they can. Even if you are building high-authority backlinks for your website, it will be of little to no benefit for you if the targeted website does not resonate with your industry niche. So, get your blinders on and try to find the best influencers and publishers in your niche to get the best out of all your link-building efforts. 5. Not keeping a check on them The task of building new backlinks for your webpages or blogs doesn’t end when you have actually built them, you have to constantly monitor them as well to make sure they are up all the time working for you. The thing is, it’s normal for publishers to entirely delete or put redirects on certain content pieces for the upliftment of their website but it’s you who’ll have to make sure that your link is still up there. For the same, you can use a tool like Ahrefs to keep a check on all your links and fix discrepancies as they arise. You’ll also have to make sure that every backlink you create for your website doesn’t have a ‘No Follow’ attribute to it. The ‘No Follow’ attribute doesn’t pass the important link juice that could have been beneficial when it comes to increasing the authority of your website. Also, make sure that there are no canonical tags placed on your URL to make sure your content does get indexed by Google crawlers. ...
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