10 Demand Generation Ideas That Work

If the influx of the internet has revolutionized the modern era then you can’t deny the fact that Google products have also played a significant role in changing the world in various ways. More than 1 billion people use Gmail every month and there are around 98.5 million Android users from all around the world. But, the one product that has made the most important contribution is the Google search engine. In the year 2011, Google published a research paper that stated the fact that the modern-day search engine has modified people’s behaviour. This change in the behaviour of customers has modified the way businesses market their products to the customers and has led to a trickle-down effect on all the customers. This research has been named as a completely new marketing strategy that is being called ‘Moment of Truth’ or MoT. Moment of Truth is basically a marketing lingo that is used to address the opportunity a potential customer or customer has to form any type of impression regarding a brand, company, product, or service. In the modern era, Moment of Truth is being used by marketers for building customer-centric and positive outcomes. Why MOT matters so much for marketers? In the year 2005, the First Moment of Truth was introduced by A.G. Lafley, Chairman, President, and CEO of Procter & Gamble, and then the second and third Moment of Truth was introduced in the year 2005 and 2006 respectively. Wondering how these Moments of Truth are related to current marketing? Stimulus- First Moment of Truth- Second Moment of Truth The first stage is the stimulus and at this stage, the customers simply become aware of the product through ads delivered on the offline platforms. It is the stimulus that makes a customer realize that they need a certain kind of product and this can be as straightforward as buying a soap because the customer has run out of it. Then begins the First Moment of Truth and it is the stage where the customer is confronted with a service or product in a particular store. At the same stage, a brand realizes the level of customer penetration it has and its non-monetary ROI. The Second Moment of Truth is the review or simply a feedback given by a consumer regarding a product. A customer can turn out to be a brand advocate at this stage by sharing the product, company, or brand details on social media platforms. And finally, there is Zero Moment of Truth where a user conducts online research regarding a product or service before buying it and as a marketer, you must have understood how important this stage is for the company. Since all the customers have moved online, they can easily get a wide array of information in the form of reviews, ratings, product features, and group discussions regarding a product. If a marketer succeeds in creating a positive impact on the customer during this moment then it will act as a magic wand for the company. Source-Unsplash The rise of a new step in the sales funnel The Zero Moment of Truth has introduced a new step in the sales funnel and it lies between advertising and in-store app purchase. People from all over the world now use Google for researching a product before making a buying decision. Before buying anything, people would be searching ‘Which will be the best soap for sensitive skin? Which laptop has the best RAM?. In addition to this new step, there was a sudden rise in the number of sources people were using for gathering information regarding a product. In the year 2010, people were only using 5 sources for analyzing a product’s performance but in the year 2011, people started using around 10 sources for the same purpose. This is why MoT matters more to companies now more than ever since the customers can gather loads of information about your product with just a few clicks. How does Marketing Automation support the Moments of Truth? There are different types of strategies that you will need to use under marketing automation for winning the new Moments of Truth. If you really want to make your firm successful then you just can’t ignore this new step in the sales funnel. Here are some of the top marketing automation strategies that you can use in order to win MOT. Understanding what customers search for and then delivering it When any type of stimulus or any type of information regarding the product appears, the customer will start researching the product. You need to understand the psyche behind a customer’s searches in a search engine. This simply means that you will have to find the keywords, especially long-tail keywords in order to understand what the customer will type in the search box. Following are some of the tools that you can use for keyword research: Google Keyword Planner SpyFu KWFinder Ubersuggest Since your keywords can easily evolve, you will need to keep tabs on them and one of the best ways to know what customers are searching for is to go through different forums and Q&A platforms like Quora. In addition to this, you just can’t ignore YouTube because when people research your product or company through YouTube, you need to provide them with relevant information. Advanced contact analysis If you start using advanced analytical tools, you will be able to understand your customers in a much better way and you will also be easily able to identify: The main source of website visits of customers Which marketing actions triggered the customer to take an action like subscribing to your newsletter? Which type of content is generating leads? With the help of analytical tools, you can identify ZMoT and that will help you to streamline your marketing efforts. By analyzing the behaviour of your customer, you can easily build a buyer’s journey model and analyze the diversity in a detailed manner. You can also optimize your content on the basis of what the customers actually need and then answer all their important questions. In addition to this, analytics will also aid you in identifying lead leaks because this is the point where you have maximum chances of losing ZMoT. If you focus on your customer preferences, you will be able to discover the things customers are looking for and what is it that you need to improve upon.  Recommendation engines Many times, people will reach your website unintentionally during their research. After visiting your website the customer might feel overwhelmed with the wide array of products you offer and this will make it difficult for the customer to navigate through the website to collect relevant information.  This is why you will need to properly customize your content. You can begin by suggesting a completely different set of content for the freshman and use different types of predictive engines in order to suggest the most suitable product to the customer.  If you really want to win the race of ZMoT then you will have to make sure that you are fast and you will need to master the art of adapting to changes on a frequent basis. In the world of ZMoT, speed will always beat perfection and this is why you should never be afraid of failures. By using proper marketing automation strategies, winning over this new step in the sales funnel will become a lot easier for you. The type of approach that you will use for every marketing automation technique mentioned in this blog post will vary since it will be different for different companies. Connect with us and allow their seasoned experts to tap into the actual behaviour of the customers and make them succumb to your product while they research about it on the online platform. ...

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What is the first measure marketers use when evaluating the performance of an eCommerce ad campaign? Return on advertising expenditure, or ROAS. It is a marketing term that has become the most important KPI for growth marketing. Today, we are here to explain why relying entirely on ROAS is a myopic vision of success that will hinder your DTC eCommerce performance! There is nothing inherently wrong with ROAS as a statistic. It is essential to monitor your return on ad investment (conversion value divided by ad budget). Incorporating ROAS as a metric is pretty obvious in a D2C Marketing strategy. However, this is only part of the equation. If we are discussing marketing (specifically growth marketing), it is harmful to the firm to focus just on ROAS. In this post, we will demonstrate a new method for measuring the performance of your sponsored advertisements and provide three steps for shifting your attention from ROAS to CLV (Customer Lifetime Value), which is the key to your business's long-term success. First: Why ROAS Does not Work for Paid Ads Your sponsored advertising is not responsible for generating ROAS. Shocked?! Certainly, this is the truth. Only you can determine whether or not your sponsored adverts are effective at generating website visitors. This phenomenon applies to all forms of marketing, including traditional forms. The commercials serve a little influence in converting a sale. Numerous elements, including your website, product, branding strategy, source credibility, and price point, have a significant impact. Even with the best-paid advertising plan and professionals worldwide, your return on ad spend (ROAS) will be low if your D2C eCommerce store is flawed. You can only optimize your efforts when you have total control over something. This may contradict what Facebook specialists and growth hackers say, but it is the reality. Remember ROAS, but your key metrics for analyzing sponsored adverts should be CTR (click-through rate) & CPC (cost per click). Why ROAS is Only Part of Your eCommerce Business's Equation? Growth marketers should present a comprehensive plan that fosters scalable, long-term business growth. However, growth marketers are more often than not media purchasers in disguise. They may be excellent media buyers who can assist you get a high CTR and CPC, as well as a 2 to 4 times return on ad expenditure (although this is beyond their control). However, media buyers lack a comprehensive approach to growth and the corresponding plan. That is the distinction. Due to this, so many businesses are solely focused on ROAS, especially new client acquisition, while no one considers the wider picture. Long-standing, successful companies understand the value of attracting consumers and the importance of retaining and optimizing client relationships beyond the sale. If you want your DTC eCommerce brand to expand, you must consider the bigger picture, which necessitates establishing a relationship with your customers rather than simply making a transaction. This does not imply that a continuously low ROI on your sponsored advertising is acceptable. Consider where and how you are purchasing advertisements. To recruit clients, you will need to invest, especially if you're a new brand - this is a fact of beginning a business. In DTC eCommerce, you cannot expect to pay $10 one day and receive $20 back immediately. Sometimes you will have to invest more money to educate the public about your brand and products and establish credibility. The younger your brand and the more competitive your market, the greater your investment in this will be required. Understanding this reality and developing a business plan that can gain a consumer and turn them into a fan - a client that keeps coming back and distributes your message to the globe – is the key to success. The brands that can expand consistently and healthily are the ones who execute this tactic wisely. What Should eCommerce firms and marketers prioritize? The creator of a high-growth business we were mentoring remarked, "We're incredibly good at "Rev'ing," but terrible at "Netting." It's common: a brand appears to be doing well in terms of new sales, but they're losing money in the end! To succeed, such brands must move their primary focus from ROI to client lifetime value (CLV). ROAS is a component of customer lifetime value since customer relationships begin with a sale. However, it does not end there. After a transaction is completed, you must cultivate a connection with the customer to convert them into a true brand advocate. The objective is to generate a customer who returns to purchase again (therefore increasing their CLV). They claim that marketing to a new consumer costs five times as much as marketing to an existing customer. Most digital companies purchase traffic from Facebook, Google, YouTube, and other ad networks. This requires ability, but it only focuses on one aspect of the equation: making sale after sale. This is much more expensive and inefficient than communicating with your current consumers. This is why you must adopt a more comprehensive D2C marketing strategy and why our organization exists to assist brands in doing so. To build and expand, a firm needs to coordinate several moving pieces. It requires increasing CLV and scaling in healthy ways. Increase Customer Lifetime Value Consequently, what strategies should you employ to enhance (CLV)? We outline the process in three sections below. 1. Establish a customer expansion plan. To ultimately rely on customer lifetime value and develop a healthy business, you must have a strategy. You must have a "formula" for providing value to customers and generating ongoing profits from them. We are all aware of this; however, there is frequently no plan for increasing the customer's lifetime value. This is not a marketing formula! This directly relates to the core aspects of your company concept. You may ask yourself, "How does your product line look?" Have you considered expanding this product line into other product categories? Do your product margins sustain your business? Will certain merchandise have greater margins than others? Are you capable of bundling items to increase the average order value? Are you building a voice and brand narrative and then communicating in a manner that relates to your consumers' narratives? 2. Establish objectives for your major metrics. Depending on your D2C marketing strategy, you should have a reasonable goal for client lifetime value and growth. In addition to establishing targets for return on advertising spend (ROAS),  cost per acquisition (CPA), average order value (AOV), and conversion rate, you must also develop objectives for cost per acquisition, AOV, and conversion rate.  Ultimately, creating reasonable goals for each key indication based on a formula you've established beforehand will unify your efforts toward achieving them and relieve the anxiety associated with uncertainty. We understand that it may appear simple, yet they are all interdependent. If you know that a client's lifetime value is $100, but your average order value is just $25, you must decide. You may choose to spend $50 on acquiring a new client while still earning $50. Your ROAS won't be outstanding, but your company will be profitable. However, you must consider when you can attain the $100 CLV, but that is a subject for another day. 3. Implement a comprehensive strategy.  You may create a thorough marketing campaign after determining your product strategy and key metric objectives. This needs expertise in three fundamental areas: Acquisition and Visitors: Includes paid google, Facebook, and YouTube advertisements. Optimization and Navigation of the Site: Superior site navigation, visual improvements, and conversion rate optimization Maximizing Customer Value: Maximize customer value through engaging consumers with efficient loyalty programs, email marketing campaigns, and customer service, among other strategies. Integrating these three components into a winning plan is the only way to produce sustainable, long-term company growth. Focusing on a particular area in isolation may provide short-term success but not long-term success. Final Thoughts To thrive, your firm must prioritize customer lifetime value, and your business plan is how you do this. Once you recognize this, you can stop worrying about achieving a ROAS of 3–4x every month simply because every Facebook marketer advises you to. Ultimately, client lifetime value will be the key to your company's sustainable success. Get in touch with our experts to know more! ...

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Social media for successful businesses has become a trend in the world. Business houses have come to realize that if they want to lead the business market and establish their presence in the online word, they need to execute smart advertising strategies and campaigns. Therefore, advertising has become one of the most essential part of any business if they want to increase their growth and development process. It is important for every business owner to understand the basics of writing a good advertisement. Use of accurate plan and strategies for improving the Social Media Ad Campaignswill help you to generate quality leads. Here are the few tips and tricks which can help you to improve your Social Media Campaigns: 1. Set your campaign goals What are the goals of your Social Media Ad Campaign? Does your business want to increase the number of social media followers, Or generate more buzz online? The first step in the process is to figure out what you want your Social media ad campaign to achieve. Find and Identify your focus on how your ad campaign will help you accomplish your business goals. 2.Choose your social media networks If you have determined the goals of your social media campaign, you will have to choose your social networks wisely for growth and development of your business.So, before choosing social networks for your ad campaign, it is important that you do some research on some social networks so that you can take your right decision. For example, Facebook is one of the best and most used social platforms to advertise on because it is inexpensive compared to many other online advertising networks, commonly referred to as pay per click. Facebook advertisement are also much easier to use than other online Advertisements. 3.Keep your Ad message Simple Always try to use easy and simple language for your Social Media ad campaigns as you only have limited time to communicate the message of the ad campaign to your audience. So, keeping it short and simple is the most effective way to ensure that the whole message is conveyed successfully. 4.Use of Keywords in Ads Do a well-researched survey to know what the viewers are searching for in the industry. This is the reason you can utilize keyword analysis which can help you know more about the interest areas of your audience. You can start your research by going to the Google Ad Words and signing there then hang over the toolbox and select keyword planner. This will help you in right keyword analysis. 5.Highlight your services and products In a Social Media Ad Campaign, you should always try to highlight the advantages of your services over your competitor’s services. Unless you accentuate all the plus points of your services and products, your ad will fail to deliver any value to the potential customers. If you follow all the above-mentioned tips, your social media marketing campaign will definitely improve and you will find good results. If you have any query regarding Social Media Ads Campaign, feel free to contact us anytime. ...

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