Dental Marketing | Why are you still unable to find new patients?
Aug 12, 2019
10 min read
Dental marketing services are a form of Digital Marketing that focuses solely on strategies and tactics that are customized to maximize results for dental practices. They comprise of:
Email marketing
- A website/app and strategizing ways to drive traffic to it
- Social media marketing (SMM)
- Search engine optimization (SEO)
- Pay-per-click advertising (PPC)
Digital marketing is an organism that is fast evolving. Each year new ways of marketing content are being developed. Marketing automation, influencer marketing, and conversion-focused marketing are only a few of the handful of marketing strategies that are being used.
Why do you need a website?
In this rapidly digitizing world, any business, even medical practitioners, has made it a necessity to develop a website of their own. The Healthcare industry, especially dentistry, is aggressively competitive and to sustain in a cut-throat competition, having a digital presence is an essential requirement. The online web has a greater reach when it comes to advertising Through social networking sites, display advertising, affiliate marketing, etc., any business can advertise itself, but first, it is essential to have a well functioning and efficient website.
Having a website increases the visibility of your practice, which has to be one of the most important reasons to have one. It is the most comfortable and convenient way through which an individual can get to know more information about your company. By developing a website and publishing your work, you earn credibility. With a well-planned website and an online marketing strategy, your business will grow due to the cost-effective nature of digital marketing.
Social media is the new form of advertising.
In this era of marketing, one of the best ways to advertise yourself is through the help of social networking sites, a.k.a. Social media.
Some of the leading platforms to market your content is:
- Snapchat
- Youtube
Social media marketing can help you achieve a lot of your business goals, such as:
- It increases the traffic on your website, as more and more people get to know it.
- It helps in building conversions.
- It helps in raising your brand awareness.
- It helps in creating a positive brand identity and increases brand credibility.
- It creates a platform for one-on-one interaction with the customers.
Difficulties faced while acquiring new patients.
As per American Dental Association," The number of people in the US having private dental benefits has declined steadily from 2000 through 2012. While dental care utilization is at its highest level ever among children, the same among adults is in steady decline, with only 35.4 percent of working-age adults visiting the dentist in 2012."
Also," There are various reasons why adults do not visit a dentist. The most apparent reason is financial barriers, with one study finding that one out of five individuals is unable to afford needed dental care. At the same time, "supply-side" barriers are falling, with fewer individuals reported problems with dentist office hours or the distance to a dental office being too far."
ADA Health Policy Institute analysis of Harris Poll survey data collected in April 2014. Notes: Results based on 965 observations.
Four major reasons as to why you are unable to attract more patients:
Content marketing strategy is old and ineffective:
In this modern world, the youth and their parents are on the internet. The mindset of the target audience has undergone a change, and they now have to be advertised to an audience, with a different content strategy, content that is engaging and relatable to them. Better and unique ad campaigns have to be implemented. Different age groups are to be targeted, and unique content has to be pushed out to them, such that they are kept engaged and entertained.
No brand awareness:
According to the American Dental Association, as of 2018, there were 199,486 practicing dentists in the United States. This translates to 61.0 dentists per 100,000 population. With the help of digital marketing, many of your competitors have years of exposure to the potential of the dental audience in your area. Which is where you lag behind. Without a digital presence, your brand awareness is close to nil.
Ineffective content:
The quality of the content that your post on your website has to be of high standards. It is a fact that the quality of your content and the traffic your website gets are both interconnected. It is not always possible that a website pushes out great content, also not everyone can afford to hire a content developer for the job. In these circumstances, the traffic that is on the website, views this unengaging content, thus forcing them to bounce from the site.
High dental patient acquisition cost:
Dental Marketing is very strategic in nature and requires a lot of planned execution and strategizing. One way to increase traffic and reach your target audience is through Pay Per Click Advertising. Essentially, it is a way through which you can buy your visitors, rather than earning them ‘organically’. But this process requires significant expertise to have a high-performing ROI(rate of interest). If processed incorrectly, your customer acquisition cost will sky-rocket due to the high spending on the PPC advertisement. This causes your budget and your business to go unstable, without getting any results from the PPC investment.
Dental marketing trends and how to brand yourself.
Active social media presence:
Having a social media presence will be profitable for your practice. Research states that almost 75% of patients research a medical facility online before scheduling a visit which means that the time and money you invest in social media marketing automatically generates positive results because patients are actively seeking better dental options. The content that you post helps you gain quality traffic and trust from your visitors.
Online booking and scheduling:
With the advancements in digital marketing, businesses can now advertise and sell their services online.
With the help of dental marketing, you can set up a website/app, which the patients can access to schedule appointments. Also, having a digital presence helps build credibility, and by posting your content online, you enhance your trust levels.
Video content:
Videos are always better than images, that is the unspoken truth. What better way to advertise and showcase your work than a video? Social media marketing has opened a truckload of opportunities for you to share your work, in such a way that is both entertaining and informative. The best way through which people learn technical stuff is through video content. When you post your work online in the form of videos, the trust you gain from doing a good job is tremendous. Social media is ever-expanding, and you can use it to your advantage in various ways.
Patient reviews:
One of the most significant aspects through which the dental marketing businesses benefit is patient reviews. Once satisfied with your work, the patient is asked for feedback, which gets uploaded straight to your website in the form of reviews. This could be a “star rating” or “comments.” The viewers visiting your site read the reviews, which in turn helps build trust and credibility. Patient reviews hold significant importance for online business because the majority of the population creates a perception about a brand/company based on its positive and negative reviews.
For more information or expert consultation, give us a call today.
Top 5 Demand-Side Platforms (DSP) For Programmatic Advertising
We’re continuing on our programmatic spree! If you are still not familiar with what programmatic is, you can have a look at our previous blogs which specifically talk about what exactly programmatic advertising is and some things you should take care of before firing up your programmatic efforts. Going through them first will help you get on the same page as us. So, you’ve decided that going programmatic is the way to go to achieve better ROI and have successfully defined a strategy, got abreast with the current needs of your target audience and are almost ready to begin advertising programmatically. But what are the best platforms out there that will acquaint you with the best available ad units according to your targeted audience and provide detailed analytics as well so you can optimize all your programmatic advertising campaigns along the way? This post is all about that and a lot more! So, let’s get into those top 5 programmatic advertising platforms right away - Google Marketing Platform To keep up with the ever-evolving needs of marketers and publishers alike, Google went through a major rebrand to simplify, unify and consolidate their various top-of-the-line digital marketing and advertising products, giving advertisers and publishers more control over their entire digital marketing campaigns. After the rebrand, Google AdWords is now Google Ads. Google’s Doubleclick Advertisers products (including DoubleClick Bid Manager, Campaign Manager, Studio & Audience Centre) and Analytics 360 suite is now Google Marketing Platform. And DoubleClick For Publishers and DoubleClick Ad Exchange is now Google Ads Manager. The reason I’m telling you all this is because, before the rebrand, Google’s DoubleClick was the go-to product for everything programmatic for both advertisers and publishers. But after the rebrand, DoubleClick’s Bid Manager (DSP) and it’s other advertiser products are shipped integrated with Google Marketing platform under the name of ‘Display and Video 360’ which empowers advertisers to effectively plan, buy, measure and optimize their programmatic advertising campaigns across TV, video, display, mobile and more from a single unified platform. Coming to why Google’s platform is at the top of this list? Simply because of the large network of publishers selling advertising spaces on the platform. Reportedly, Google provides you with a choice to buy ad spaces programmatically on more than 1 billion websites and apps! And did I forget mentioning about Youtube? Yes, Google Marketing Platform is the only place where you can buy ad inventory on Youtube. Combined with the superior audience intelligence and analytics that the company is renowned for, you get a programmatic behemoth at your disposal that will support all your programmatic efforts every step of the way. We rely on the Google Marketing Platform as well for providing all our programmatic services. And it’s just great! Facebook Ads Manager Other than the web, if you are looking to advertise programmatically specifically on Facebook, then Facebook Ads Manager is your best bet. While there are other programmatic advertising platforms that provide ad spaces on Facebook and other social media platforms like Twitter, they will never be able to match the in-depth audience targeting options Facebook provides to its advertisers. And it’s all about the audience when it comes to making your advertisements work. If you have targeted the kind of audience who is already inclined to buy services/products related to your business, your ad will work. You can programmatically advertise native ads on the platform in the form of photos, videos, carousel ads, slideshows, and instant experiences. Appnexus Appnexus in another great programmatic advertising platform backed up by rich data and machine learning. The USP of the platform is you can fully customize it according to your business requirements and needs. The programmable platform allows you to programmatically buy premium inventory across various channels (desktop, mobile, TV) and formats (video, display, native, OTT) via multiple programmatic options (open exchange, private marketplace, programmatic guaranteed) with safety and transparency. Obviously, their inventory with not be as vast and detailed as Google but the platform still outscores other programmatic platforms over the web. SpotX If you have some videos at your disposal and want to advertise them programmatically over the web, then SpotX is your best option. SpotX is dedicatedly a video ad serving platform that has won various accolades for the awesome services they provide. I say services and not platform because the SpotX team, if you choose their services, will closely work with you to make your programmatic efforts a success. Their programmatic platform is studded with detailed analytics, superior audience intelligence and provides the functionality to advertise various video ad units such as in-stream videos, outstream videos, interstitial videos and OTT videos to deliver your preferred video experience to the targeted users and platforms of your programmatic advertising campaign. AdRoll Renowned for their spot-on retargeting services, this programmatic service provider and platform is best suited for entrepreneurs and advertisers of eCommerce stores. Their rich data pool of 1.2 billion online shoppers which includes their browsing behavior, previous purchases, and other important user data enables advertisers to target users based on their exact preferences and make every advertising campaign a success, ask from the 37,000 businesses using their platform and churning billions in business revenue. The platform lets you market your advertisements and retargets users across display, social, native and email. And their platform also lets you integrate all your user data with top eCommerce solutions such as Shopify, Magento, MailChimp and more to streamline all your workflows and turn you eCommerce store into a money-making machine. So, there you go! These 5 programmatic advertising platforms are all different in how they let you advertise yourself over the web and are built keeping in mind different business goals and objectives. So, I would advise you to go to their website, see what they have to provide and then decide which platform will suit you the best according to your budget and unique business requirements. If there are some other awesome programmatic platforms that have helped you remarkably in all your programmatic efforts, do let us know in the comments. ...
read more
How Do Google Reviews Mean Business For Family Lawyers?
With everything moving online, people have gained access to a giant pool of reviews and ratings related to the type of service they will choose, and you can say the same thing about the family lawyer business. Nowadays, customers are trying to make more informed decisions, especially when working with a legal expert like a family lawyer. They are doing so by reading reviews and ratings given to a specific family lawyer. Reviews related to cars and mobile phones have become very common, so you should never be surprised if your potential clients check your reviews before confirming their final family lawyer. And with 92% of the searches being made on Google, it has become the most important place for improving your reviews. So, in this blog post, we will walk you through the importance, working, and benefits of Google reviews for a better family lawyer business. Google Reviews: The Most Crucial aspect of Your Online Reputation In recent years, we have witnessed a rise in the need for Google reviews among family lawyer firms. Nowadays, it has become necessary as more than 54.9% of the customers check reviews before choosing any product or service. Lawyers have understood the Importance of Digital Presence With time, family lawyers have understood the importance of podcasts, working with family law marketing firms, online advertising, and official websites. Thus the concept of having good reviews has become more familiar among them. Family lawyers now know that just having satisfied customers is not enough. They have understood that making a business successful requires you to inform the world about their client satisfaction. Even the trust for reviews is increasing as nowadays, around 79% of customers admit that they trust online reviews as much as personal recommendations. Source: Pexels The Three Important Factors of Google Reviews Just because you have understood the importance of Google reviews doesn’t mean that you should just ask your current and previous clients to start posting reviews. First, you have to understand the three critical factors of Google reviews before working with any family law marketing firm. Quality Any Google review has three essential components; average star rating from all the reviews, star rating from every review, and people’s comments. The most prominently displayed part of the Google review is the average star rating, and to have a better average star rating, most of the reviews should be four to five stars. Quantity The quantity of Google reviews shows many customers have spent time reviewing your services. But don’t be afraid of poor reviews as it is impossible to maintain a 100% customer satisfaction rate. If you have 50 good reviews, then 2 of the bad reviews will be watered down. Recency You can never feel good about a company whose recent review was posted two years ago, and therefore, you must take care of the recency of Google reviews as well. Recency is an essential aspect of the family law digital marketing approach, and the same concept is used in the case of Google reviews as well. Google reviews surpass testimonials in terms of trustworthiness Almost all the family lawyers with good family law digital marketing planning have testimonials on their official website. That is a great approach, and you can keep using testimonials to showcase clients’ experience with your service. But the people checking the testimonials have already found your website. Therefore, you also need to take care of people who haven’t visited your website yet and are still looking for ways to authenticate the quality of service. It is where you can use the power of Google reviews. With Google reviews, you can influence potential clients who haven’t visited your website yet and then use the testimonials and all other aspects of your website to keep them there. That is how an ideal family law digital marketing plan should work. Different ways to gather more Google reviews Begin at the first meeting You should let the clients know the importance of 5-star reviews and ratings at the first consultation. You should also let them know that the 5-star reviews act as a validation of the service you are going to offer. Ask for feedback before the case is closed Never wait for the case to be closed before asking for reviews. It is necessary because many clients don’t find posting reviews once the service is over. During the case, the clients are more interested in interacting with the firm, and therefore, their chances of posting a review are more. Source: Pexels Conclusion The best time to ask for reviews from the clients is when you have done something great for them and when they are pleased with your service. So, always try to strike when the iron is hot instead of when everything has been completed. Personal recommendations have transformed into Google reviews because of the influx of the internet. People have started trusting these reviews instead of considering them as a scam. You have better chances of attracting more potential clients from simple Google search to your website through better reviews. Saffron Edge's marketing team can help you verify your business on Search, Maps, and other Google services. We offer online reputation management services to legal firms that enable them to showcase their online identity, authority, and expertise. It allows them to convert more leads and win more clients. ...
read more
Revolutionizing the Buyer's Journey: The Importance of Marketing Automation
Customers need nothing less than a flawless and trouble-free purchasing experience in today's fast-paced environment. Customers want to feel powerful, engaged, and in control from the moment they learn about a product to the moment they make a purchase and beyond. Businesses are under increasing pressure to meet these expectations as online shopping and e-commerce grow or risk losing clients to rivals who can. Along comes automation, the customer journey's superhero. Automation may help businesses create a better customer experience, decrease errors, save time and money, and ultimately improve revenue by leveraging technology and software to optimize and automate key purchasing-related operations. Automation can make every step of the customer journey easier, quicker, and more productive, from customized promos to lightning-fast deliveries, from round-the-clock assistance to hassle-free returns. Automation, however, is a requirement, not just a fancy feature. Businesses that don't stay up with the most recent trends and technologies run the risk of slipping behind in a world where customers have more options than ever. Automation is becoming a must for companies of all sizes and sectors if they want to stay competitive and satisfy their consumers' changing expectations. It is no longer just a luxury for big organizations with significant wallets. Thus, if you're still managing your customer experience using manual processes and antiquated technology, it's time to think about the advantages of automation. In this piece, we'll examine the primary ways that automation may change the customer experience and why it's critical to use this potent tool now more than ever. Prepare to meet automation, the customer journey's superhero! What is a Buyer’s Journey? Before we begin to understand why automation in a buyer’s journey is so important, let’s break down what a buyer’s journey consists of. A buyer's journey refers to the series of stages that a potential customer goes through when making a purchase decision. It's the process of awareness, consideration, and decision that a buyer undergoes before purchasing. Awareness: More often than not, you should be able to anticipate what will happen next. For instance, you can expect that presenting consumers who are browsing a certain product page with comparable products will enhance conversions if you discover that they convert more frequently. Consideration: The step of consideration is up next. Here, the buyer is acting as a detective, looking into all of the options before making a choice. It's comparable to shopping for a new phone and devoting hours to reading reviews, comparing features, and determining your budget. The only difference is that the purchaser is using your good or service. At this point, you must arm them with all the knowledge necessary to decide wisely. Moreover, don't be scared to brag a little. Consider it like a job interview; you want to stand out by highlighting your successes and strengths. But keep in mind that we're currently conducting research, so no sales pitches are permitted just yet. Decision: The Deciding phase is the final stop on our journey. At this point, the customer has finally whittled down his or her choices and is prepared to buy. It's like selecting between two equally adorable pups, but only one has the better personality (and a lower price tag). Here is where you want to stand out from the crowd and make your brand memorable. Explain to them why you're the greatest option and eliminate any obstacles that might hinder their purchase. What is Marketing Automation? Marketing automation uses technology and software to automate time-consuming marketing jobs and procedures. This can involve activities like lead creation, consumer segmentation, social media management, and email marketing. By implementing marketing automation, businesses can streamline their marketing initiatives and boost efficiency, effectiveness, and ROI. Marketing automation aims to automate and streamline marketing procedures so that firms may concentrate on higher-value duties like planning and analysis. Businesses may boost lead generation and conversion rates, client engagement and loyalty, and eventually revenue development by utilizing marketing automation. Now let’s unpack these benefits in extensive detail. Why do you need Automation in your Buyer’s Journey? For companies aiming to boost their marketing efforts and improve the customer experience, marketing automation offers a number of advantages. The following are some of the main advantages of marketing automation: Lead Generation and Nurturing It might be hard for a business owner to keep track of every prospective client and make sure that they all get individual attention. Although lead nurturing is an essential step in the sales process, it can take a lot of time and effort. Thankfully, automated marketing can simplify your work. Building and keeping up a relationship with potential clients is the key objective of lead nurturing. It is crucial to gain their confidence and consent to offer them information about your company. Yet, it can be challenging to manually keep track of every lead, particularly as your organization expands. Marketing automation can help with that. You may quickly group and target potential clients with pertinent messaging by employing automated processes. For instance, you can divide your email list into several groups based on your customers' purchasing patterns, search histories, or regions. By doing so, you can tailor your communications to each lead's specific needs and give the most pertinent content. The Scope of Personalization In a world where there are multiple replacements for a product or service, what truly sets a brand apart is the level of effort they are willing to put into the personalization of the process. Consumers desire a customized experience that demonstrates your appreciation for their presence. It can be challenging for business owners to meet the needs of personalized customer service. Automated marketing can help with that, though. You can effectively and efficiently customize the consumer journey with automated marketing. You can determine your consumers' wants and preferences by using data and analytics. You can then utilize that knowledge to send them messages specifically tailored to their interests. This level of personalization fosters a close bond between your brand and your audience. One of the key advantages of automated marketing is the ability to contact the correct customer with the appropriate content at the appropriate moment. For instance, you can utilize automated email campaigns to deliver clients personalized messages based on their online activity or past purchases. In addition to enhancing the consumer experience, this raises the possibility of conversion and recurring business. To encourage client loyalty and keep their business, you must provide personalized customer service. You may give your consumers the individualized service they demand while also saving up time for other crucial facets of your business by implementing automated marketing. Better Customer Relationships Increase your prospective consumer base and improve interactions with current clients by using marketing automation. Building trust and loyalty with your customers requires regular, targeted communication. By segmenting your consumer base according to their tastes and interests, you can offer personalized messages that meet their requirements. For instance, you may send a consumer personalised advertising and informational materials about a product they've expressed interest in. Moreover, automation enables you to monitor consumer interactions and actions, including website visits, social media participation, and email openings. You may use this information to improve your understanding of the tastes and demands of your clients and modify your communication approach as necessary. You can build a devoted customer base for your company, increase customer retention, and enhance your brand reputation by automating the improvement of your customer interactions. Omnichannel Presence Given the increasing popularity of social media and online platforms, businesses must be able to interact with clients in a variety of ways. Thanks to marketing automation software, businesses may communicate with clients via various channels, including social media, websites, email, and more. Managing several channels at once is simpler when automation is used to engage with clients. You can expedite your efforts by using automated procedures as opposed to manually updating each channel. This provides consistency across channels while also saving time. Automation also enables you to monitor how consumers interact with your business across various channels. Your plan can be adjusted based on the channels most successfully reach and interact with your target audience. Additionally, this information may be utilized to better target and tailor each channel's messaging, enhancing the entire consumer experience. Regardless of the channel, marketing automation generally enables organizations to communicate with clients in a timely, pertinent, and efficient manner. Businesses can streamline their marketing initiatives, boost productivity, and ultimately provide better outcomes using automation technology. In Conclusion Marketing automation is a potent instrument that simplifies business processes and enhances client satisfaction. Businesses may improve their consumers' purchase experiences by automating tedious operations, nurturing leads, customizing customer care, and connecting across numerous channels. Consider working with Saffron Edge if you want to develop marketing automation for your company. We provide marketing automation solutions as a digital marketing firm that can assist in growing your company. Get in touch immediately to learn more about us and how we can help you enhance your buyer's journey. ...
read more
Subscribe to our newsletter
Get fresh stories, case studies, and
advice
from successful creators and industry experts.