Does your Bloggers Outreach Campaigns include Influencer Marketing?
Aug 21, 2020
10 min read
"You can spend your time on stage pleasing the heckler in the back, or you can devote it to the audience that came to hear you perform."
- Seth Godin
Once upon a time, marketing used to be magic, from concept to design to strategy to creation to implementation. Identifying the right agency for your brand was extremely tough, as it wasn't easy to come with high-quality and creative content and advertising materials.
Now, we have cheaper, more comfortable, and readily available agencies and startups, and the advertising wars help brands get great options. But have we ever given a thought that magic is shrinking, and aren't things repetitive?
With demand for attention on the rise and overwhelming product choices, consumers are apprehensive, and they don't know whom to trust. According to Marketing statistics for 2020 by Hubspot, 'search' is the number one traffic source for blogs across all industries (SEMrush, 2019), and companies spend 46% of their budget on content creation (HubSpot, 2017). Besides these, most companies (67%) use organic traffic to measure their content success (SEMrush, 2019).
To take the business to new heights, be it any domain, you have to be on the tip of your toes, all the time, all the more because of COVID-19, and look around to figure out opportunities. The Digital Marketing budget is an all-time high, and the ratio between traditional and digital has changed drastically. Digital brand management includes three significant organs: Search Engine Optimization (SEO), Social Media Marketing (SMM), and Pay-Per-Click Advertising. Apart from these, there is another that can do miracles for your business, and it is called blogger outreach. It is a marketing method to reach out to a blog owner and ask them to promote your business.
Not only blogger outreach helps you with branding, but it helps you with your SEO efforts as well. If you want your business to succeed, you will have to make sure that people see it on the internet. Companies have realized that relying on their social media followers will not do justice to the brand's overall performance. To reach their target markets, they need to reach out to someone famous in the industry to "advertise" them. Someone who connects with his or her followers, has the right engagement, is an influencer, and even convinces buyers to purchase.
And there comes the BLOGGER OUTREACH, what is it exactly?
The internet is a Wild, Wild West, and things are continually evolving.
Blogging is a low-cost, high-return marketing strategy fit for most businesses, besides consumers trust blogs. Guest Posting has come up as an undisputed king in SEO. High-quality rich, relevant, and engaging content on prominent and sought-after blogs is unarguably the most effective way to get a link back to your website.
But then there is a catch, a BIG CATCH - to reach out to the right set of bloggers and content websites and pitch them to post about your brand on their blog or web page.
The idea is to have an "Online Positive Word of Mouth with a wider reach."
"Blogger outreach is an online marketing strategy to build a blogger network, earn mention and gain backlinks, promote a brand or service, and even drive sales."
Blogging communities help you tap new customers by increasing your reach and assisting in customer retention when launching new products or services.
- According to Nielsen Media, there are over 181 million blogs on the Internet, with 6.7 million people publishing content on blog sites.
- BlogHer found that 81% of U.S. online consumers trust information and advice from blogs, and imagine, 61% of online consumers admit to having made a purchase based on a blog’s recommendations.
What does Blogger Outreach include?
Backlinks oriented
SEO blogger outreach is an essential part of any SEO strategy. High-quality and relevant backlinks can improve your website score in the search engine results pages (SERPs).
Collaborating with the right blogger will help you earn a 'link booster.' Links are not equal, and their weight is based on the websites' authority, measured by domain authority (DA) or domain rank (DR), and the higher the score is, the more authoritative the site.
BUT, there is a significant hurdle, 'High domain authority doesn't guarantee relevance.' Gaining a backlink from a highly appropriate and engaging blogger with a low DA/DR has more value for your brand than a link from one with an irrelevant audience.
Barter Backlinks
When it comes to blogger outreach, working with microbloggers is far more effective than macro or prominent bloggers. For that matter, even nano bloggers are very significant. They are easier to access and post in exchange for free products or services. They do it to engage their readers too, and often they post unique content.
Affiliates
Affiliate marketing is done to boost sales and doesn't work only for backlinks creation. Affiliates Marketers promote an offer in return for a small pay-out if a sale is completed through their links.
I DID EVERYTHING RIGHT THOUGH . . . DON'T TELL ME IT IS SOME MATRIX THEORY
Many agencies fail to miss out on an extremely critical element while planning Brands' Blogger Outreach Campaigns. After all, it is 2020, and we need to evolve faster and differentiate ourselves to stand out.
"Integrating Influencer Marketing Campaign"
Blogger Outreach or Influencer Outreach Campaign, at Saffron Edge, includes connecting with relevant bloggers and influencers, the ones who are a part of your niche and search directory. These are your future brand ambassadors as they have a loyal and active followers base. Once we have them on board, we promote your content and brand on their blog and social media accounts.
We are sharing a case study of Starbucks, which shows how these two campaigns are blended and will help your brand grow exponentially, both in terms of revenue and reach.
Starbucks Reserve, Starbucks' own premium brand, was launched in 2014. Even though hand-crafted coffees were booming, it wasn't getting enough footfalls and media reach compared to the flagship brand. There is a massive difference between the accounts of Starbucks' flagship brand and its select offering on Instagram, in many millions, tbh. Starbucks Reserve Roastery was opened in Chelsea on December 14, 2018. To help them spread the word about the launch, the coffee producer partnered with three local bloggers from New York City, well-known for their lifestyle and food choices. They also wanted to run an influencer marketing campaign on Instagram.
Targets
- To promote Starbucks Reserve and also mention the fourth global roastery in NYC, that particular year.
- To introduce the new brand to people, entice them to try and explore their offerings.
- To increase footfalls in the new store, besides promoting the other stores too.
Medium
(a) Instagram (Micro/Local Influencer from NYC)
(b) Respective Blogs
Reach and Engagement (Social Media)
(a) Eight Posts by three distinct influencers
(b) Total Targeted Followers on Instagram 449,400
(c) Social Audit (Overall)
- Likes: 29,699
- Comments: 1,232
- Engagement rate: 3.42%
- Hashtag: #StarbucksReserve
(d) Social Audit (Alyssa)
- Likes: 2,869 likes
- Comments: 97 comments
- Engagement Rate: 2.25%
(e) Social Audit (Will)
- Likes: 10,160 likes
- Comments: 495 comments
- Engagement Rate: 3.95%
(f) Social Audit (Chelsea)
- Likes: 2,825 likes
- Comments: 161 comments
- Engagement Rate: 6.30%
Learning
(a) Continued giving the feel of a premium brand by working with the right set of influencers
(b) Working with Micro-Influencer and Local NYC bloggers helped them to reach the right set of groups
(c) Since all of them have a strong presence online and do much blogging, it also helped Starbucks reach a larger group with more nuanced and engaging content.
"There are exceptional people out there who are capable of starting epidemics. All you have to do is find them."
While 84 percent of marketers believe partnerships with 'Key Opinion Leaders' are efficient, the level of accomplishment for any campaign relies profoundly on the engagement and reach of the influencer, and this quote from Malcolm Goldwell is a reminder that research to find the content creators competent of promoting and growing your brand is of umpteen important.
Reach out to Saffron Edge to clear the biggest roadblock - Getting Noticed. We design the communication and draft outreach emails, which help to get affirmative results.
Our team of US-based marketing and communication specialists and copywriters creates a customized strategy for your brand, including working on buyer persona and deriving the right bloggers therein to engage them. We also work on your content marketing and inbound goals and make your blogger and influencer a “super hit list.”
Top 10 Law Firm Marketing Companies in 2024
Looking at the current Law Firm Marketing Trends, it's clear that firms are focusing on various Law Firm Marketing Techniques to stay ahead of the competition. As the legal industry becomes increasingly competitive, law firms are now turning to marketing to attract new clients. We have curated a list of the top 10 Law Firm Marketing Companies in 2024, specializing in various marketing techniques such as Lawyer Internet Marketing, search engine optimization, PPC advertising, and social media marketing. Whether you're a small or large law firm, finding the right partner to help you grow your business is crucial for success in the competitive legal market. What is Legal Marketing? Legal marketing is a dynamic force that propels awareness and client acquisition for law firms.Law firms employ a diverse range of marketing methods, encompassing traditional approaches like print ads and television commercials, as well as contemporary online strategies such as SEO and social media marketing. These modern techniques enable law firms to broaden their outreach and engage with potential clients more precisely and efficiently. Through the integration of both traditional and digital marketing strategies, legal marketing firms play a crucial role in legal firms attain growth, and visibility, establishing their brand, and fostering business growth. What are the Benefits of Legal Marketing Firms? Legal marketing firms provide valuable assistance to law firms, helping legal firms avoid digital marketing blunders and offering other key benefits. In-Depth Industry Knowledge: Making essential legal marketing mistakes can be costly for law firms. It’s important to partner with a legal marketing firm that has extensive industry knowledge to avoid these mistakes. These firms understand the specific requirements, ethical considerations, and regulations of the legal industry, which allows them to create effective and compliant marketing strategies. By avoiding essential legal marketing mistakes through the help of a legal marketing firm, law firms can develop successful campaigns that mitigate potential risks. Improved Workflow: Legal marketing firms help law firms acquire new clients more efficiently and effectively by providing expertise in online marketing, SEO, paid advertising, and content marketing. This increases productivity and improves the overall quality of their services. Legal marketing firms can help Criminal Defense Attorney law firms boost their reach, build their brand, and grow by creating successful marketing campaigns. Improved your online presence: Legal marketing firms use various techniques like search engine optimization and paid advertising to increase the online visibility of law firms, attract new clients, and ultimately grow the business. By incorporating legal practice management software like Clio Grow, firms can intake clients seamlessly and streamline their workflow. These partnerships and tools help law firms maximize their marketing efforts and achieve long-term success. One such technique is to encourage clients to leave Google Reviews For Family Lawyers, which can help improve the law firm's reputation and attract more potential clients. Agencies for Legal Marketing in 2024 1. Saffron Edge Saffron Edge is a law firm agency that provides comprehensive marketing campaigns tailored to different sales funnel phases. Our dedicated, experienced digital marketers specialize in growth-aligned SEO tactics to improve lead generation and credibility for legal practices. We offer unique, personalized, and data-driven approaches, conduct thorough research, and offer various marketing solutions. With expertise in search engine optimization, pay-per-click, social media marketing, email marketing, and e-commerce development, Saffron Edge is an invaluable partner for any law firm seeking to expand its reach, build its brand, and grow its business. Learn more about our offerings and achievements here! Key Features Search Engine Optimization Pay Per Click Social Media Marketing Email Marketing Local SEO Content Marketing Pros Personalized Approaches: Our approach is unique, personalized, and data-driven, allowing us to deliver outstanding client results. Thorough Research: We conduct thorough research, adapt to changes in our client's businesses, and offer various marketing solutions across multiple industries. Adaptability: Our plans are crafted to adjust and grow alongside the client's business, offering scalability for sustained success. Diverse Industry Insight: Our expertise extends across B2B SaaS enterprises, direct-to-consumer brands, e-commerce, and start-ups, underscoring our varied skill set and flexibility. Global Reach: Our team has the expertise to manage clients internationally and deliver exceptional results, regardless of their location. Ratings 2. Rankings. Io Rankings.io is a specialized law firm SEO agency that delivers exceptional results for attorneys. Initially entering a field where few companies specialized in SEO for attorneys, Rankings.io set out to recognize the parallels between the legal profession and legal SEO. Key Features Search Engine Optimization Advertising Pay Per Click Pros Expertise in Legal SEO Proven Success in Competitive Markets Customer-Focused Approach Adaptability Cons Niche Specialization: While specializing in personal injury has advantages, it may limit the agency's appeal to law firms outside this specific practice area. Risk of Overextension: The decision to expand into various legal practice areas may pose the challenge of maintaining the same level of specialization and success achieved in personal injury SEO. Ratings 3. Kaleidico Kaleidico is a full-service marketing and design agency specializing in lead generation. Kaleidico is recognized for its inventive digital marketing approaches aimed at generating leads and boosting revenue for its clientele. The agency provides a range of services, encompassing the design and development of law firm websites, content marketing, and email marketing. Key Features Web Design Digital Strategy Web Development Content Marketing Conversion Optimization Email Marketing UX/UI Design Pay Per Click Pros Proven Track Record Creative Design Client-Centric Approach Cons Cost Consideration: As a full-service agency, Kaleidico's services may come with a higher price tag than niche providers focused on specific aspects of digital marketing. Ratings 4. Jurispage JurisPage is a law firm agency specializing in Search Engine Optimization (SEO), Google Ads, and Website Design, catering specifically to entrepreneurial law firms. Key Features Search Engine Optimization Pay Per Click Web Design Content Marketing Conversion Optimization Digital Strategy Pros Specialization in Legal Industry Affordability Ownership of Website Cons No Offline Advertising Not Exclusive Ratings Not available 5. One400 ONE400 is a dynamic law firm agency committed to bringing innovation to the legal industry. They help law firms expand their reach, build their brand, and grow their business. Key Features Branding Business Consulting Content Marketing Digital Strategy Marketing Strategy Pay Per Click Pros Forward-Thinking Approach Client Empowerment Digital Tools Integration Cons Higher Price: ONE400 may have a higher price tag than other firms. Collaboration Complexity: Partnering with entrepreneurial lawyers and tech professionals might face challenges finding the right balance between legal expertise and technological innovation. Ratings 6. Accel marketing solutions Accel Marketing Solution is a dedicated law firm marketing agency focusing exclusively on providing diverse marketing solutions for legal practices. The agency specializes in providing website design and digital marketing services, aiming to enhance client revenue through effective search engine optimization (SEO) and improved conversion strategies. Key Features Content Marketing Search Engine Optimization Social Media Marketing Web Design Pay Per Click Video Production Pros Expertise in the Legal Industry Digital Services for law firms Proven Track Record Results-Driven Approach Cons Dependency on Digital Channels: The agency's focus on digital marketing may not cater to law firms seeking a more balanced approach that includes traditional marketing channels. Cost Considerations: Accel Marketing Solution may be expensive compared to general marketing agencies. Ratings Not available 7. Advantage Attorney Marketing ADVANTAGE Attorney is a complete solution provider for law firms, offering digital marketing services and cloud solutions. Key Features Content Marketing Pay Per Click Search Engine Optimization Web Design Advertising Social Media Marketing Pros Holistic Approach Performance Guarantee Cons Limited Specifics: The description needs more specific details about the technologies and strategies used in their digital marketing services and the features of their cloud solutions. Dependency on Technology: Relying on technology and AI might concern some law firms, especially if they have reservations about embracing advanced technologies. Ratings Not available 8. Optimize My Firm Optimize My Firm is a specialized agency that provides top-notch SEO (Search Engine Optimization) and Content Marketing services for law firms. Key Features SEO Content Google Ads Local Service Ads Pros Legal SEO Specialists Flexibility with No Contracts Cons Dependency on Google Algorithms: As with any SEO-focused service, results can be influenced by changes in search engine algorithms. Ratings Not available 9. Omnizant Omnizant is a dedicated full-service digital marketing company catering exclusively to legal professionals. With a focus on organic SEO strategies, they aim to elevate law firms' online presence and rankings on major search engines. Pros Specialized Content Marketing Ownership of Website Affordable Services Cons No Offline Advertising: Omnizant's focus on digital strategies may be a drawback for firms seeking a comprehensive approach that includes offline advertising channels. Semi-Exclusive Engagement: The semi-exclusive nature of the agency's services might result in shared strategies among competing law firms, potentially diluting the uniqueness of individual campaigns. High Attorney Involvement: While expertise is beneficial, the level of attorney involvement required might be intensive, demanding considerable time and input from legal professionals. Ratings Not available 10. iLawyer Marketing iLawyer Marketing is a specialized digital marketing agency that caters exclusively to law firms. With a primary focus on SEO, Pay-Per-Click (PPC) advertising, and website design, iLawyer Marketing distinguishes itself by offering comprehensive digital solutions tailored to the legal industry. In addition to its core services, the agency complements its offerings with content creation, including blog writing and video production. Key Features Search Engine Optimization Advertising Pay Per Click Web Design Video Production Pros Niche Specialization SEO Strategies Targeted Advertising Precision Cons No Offline Advertising: iLawyer Marketing's exclusive digital focus may limit opportunities for offline advertising, potentially missing out on specific market segments. Semi-Exclusive Approach: The agency's semi-exclusive approach might limit the number of clients it can take on, potentially impacting accessibility for smaller law firms or those with more modest budgets. Cost Consideration: While effective, the specialized services provided by iLawyer Marketing may come at a higher cost, making it a potentially expensive option for some law firms. Ratings ...
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Revealing The Secrets Of Content Marketing: What Really Works And What Doesn’t
So what is the biggest challenge in B2B marketing? It sure has nothing to do with which color tie you wear in a presentation. It’s all in a word: Leads A lead is where it all begins, so the very obvious question a B2B marketer must ask is “Where and How do I get those leads?” But if you type in Google: “how to get B2B leads.” You’ll get all the weird lies that you could imagine. So let’s not get down into the same drain of things, and get into some really working ideas so that you start generating leads regardless of the industry you belong. Following was the graph obtained from HubSpot A lot of the leads are expectedly coming from PPC, social media advertising, etc. but the fact that is most baffling is the blue bar on the rightmost corner stating “other”- that means even HubSpot cannot tell us where most of the B2B leads come from. The most important thing that can be incurred from this graph is that getting “leads” has to do a lot with the lifestyle of constant marketing efforts, cultivating industry relationships, and the mash-up of all kinds of interactions, activities, behaviors, and efforts. So rather than focusing on any one channel, understand that B2B lead generation is a composite of unquantifiable activities and behaviors that just work. The Digital revolution in the B2B industry It has introduced a flood of techniques, the decline of old ones, and a reorganization of all techniques, but the goal remains the same- conversions. Now summing up all the strategies and coming to the point of how to generate leads, we’ll sum it up all: 1. Using social media strategically Before we push through the strategies, we need to have a look at some of the warnings beforehand: Don’t expect merely a social media presence to be a source of leads. Though your presence is important but not always effective. Sometimes it’s just not enough to tweet daily or have a page on LinkedIn. You should not dismiss social media channels as a source of leads. Many articles online claim that social media is a holy grail for generating leads, but don’t go that far. You should not neglect it that far. It is a very good channel to communicate with clients. Twitter has proved to be ineffective A Forbes Article from 2013 made tall claims that Twitter was proven effective than Facebook and LinkedIn and generated much more leads for business-to-business models. Though we don’t say that it is not true but the claim was not based on such proof. Then, another company, InsideSales.com wrote in their study that social media was low-effective but high in usage in their lead generation technique quadrant: The reason behind the failure of social media channels proving to be effective for B2B firms is the fault of marketers because they have been doing it all wrong. How Social Media Can Work to Generate Leads To harness the full power of social media channels: Let Visitors from Social Media visit your website: Make it easy for them to visit your website from your social media page. Provide multiple links to the website, ideally to your landing pages where they signups with their emails and contact details willingly. Let them sign-up for newsletters: a great way to generate leads is to let people directly sign-up for newsletters through your social media channel. Use CTAs:Do not hesitate in providing proper CTAs for visitors to click on. Invite feedback, links to landing pages, suggest next steps, etc. LinkedIn Is Effective LinkedIn ranks consistently the highest among the social media platforms for its B2B lead generation value. It is the biggest and brawniest in terms of numbers of professionals, and a large percentage of decision-makers. Tips: Get on the platform and be active. Get connected with your colleagues and other industry professionals. LinkedIn has a huge network of groups that you can join. You can easily find groups that contain professionals who are likely to become your leads. There are numerous groups on LinkedIn where endless conversations involve decision-makers, being active in these conversations means making your stronger marketing presence among people who matter. You can ask for help from people who are qualified in your industry and can help you with your project, point you in the right direction, or recommend a solution to a problem. You can also use the paid LinkedIn lead collection tool. This tool allows users who come across your company page to request the contact details. These leads are generally genuine warm leads. 2. Use Content Marketing Using content marketing can always bring in genuine and warm leads. It is the type of marketing that is used by most informed users. Content Marketing has grown for B2Bs. According to a study conducted by Content Marketing and Marketingprofs, 91% of B2B respondents use content marketing for making a buying decision. What you should do with content marketing Since content marketing is a vast field, there are numerous ways to generate leads through content marketing: Host a Webinar: Webinars aren’t a method of selling something but are a way to inform your audience about something they are interested in and that is supplied by you. To find a topic that appeals to your industry segment and plan webinars on topics regularly. Utilize Research reports: Research reports are not only a way to gain and supply facts but they also give a great way to invite a flood of connections from interested leads. Videos:Videos have a huge potential to go viral in no time if they rightly target and appeal to your audience. Blogs: Blogs are also a great way to feed information to your audience who were already searching for the right content on the web to solve their problem. If you do it rightly, then people will come to your site for the particular segment of information they want. For example, healthcare websites can regularly supply health-related information. ...
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Four Consumer Trends to Help Drive Your Brand Voice in 2022 and Beyond!
The dynamic nature of the business world does not only depend on the transactions, but the consumers who are driving it. It is important for brands to know their consumer base and feed the information and products according to them! In recent years, consumers have witnessed a huge change in the behaviour, preference, and buying pattern. This is backed by the outbreak of the COVID-19 pandemic, which has induced several changes in consumer’s lives. Here we are listing some of the major trends among consumers, which would provide your brand with key growth prospects: 1. Evolution of Customer Centricity Customer Centricity refers to an approach in which consumers' situation, perception and emotions are kept at the core while making a company's strategy. In the last few years, companies are widely adopting this concept and are using this approach for better customer experience and consumer satisfaction. Now, people are becoming smarter and they are aware of their importance in the business world. They are acting as the driver for the business. Thus, one of the highly popular concepts, on which organisations are significantly working is customer centricity. It is of utmost importance to know your target audience well, after all they are bringing you more business opportunities. Using past data and sales patterns, one can easily draw out trends, which prevails among the customers. For example, if a company wants to know at what time their products are majorly searched, then they can use that time for the launch of their new product or solution. There are many companies that are increasingly using solutions like customer data management tools, which help them to evaluate and frame strategies for better brand value. Imagine, knowing what would be the possible next step of the customers you are serving. This would let any company imagine their brand value and customer retention rate. Drawing a pattern out of the data extracted from various sources can help a company to make different strategies. So, it is important to make customers’ the core aspect of your business along with understanding and observing their patterns through historic data. Timings play a crucial role in determining whether a customer would opt for your services or move to your competitors. Hence, you should identify at what time, customers would probably need your assistance and then, show up at that time. Plan for the path, you want them to choose, at the time when they need it! It is that simple, right? 2. High presence of customers in the digital world The reason why the digital world is holding more prominence than the actual world, is its wide adoption among customers as well as companies. The COVID-19 pandemic compelled companies and consumers to shift to online platforms for any kind of interactions and transactions. In the current scenario, the high penetration of the internet and growing adoption of smart devices like laptops, smartphones, are compelling companies to have a decent footprint in the digital domain. Social media platforms like instagram are helping customers to carry out their shopping while scrolling for entertainment. Now, such platforms are not just limited to people’s personal accounts, but also have emerged as a medium for the companies to interact with their customers. For example, companies like Starbucks, Zomato, and Amazon have started sharing various posts on twitter and instagram in order to map their brand in customers’ minds. Since an average person spends a significant time on their phones, scrolling their social media handles, it is best for the companies to enter their domain and connect with them. Influencers on these platforms have a high capability to influence the audience, who generally look for the review before choosing a product. Thus, opting for such marketing tools can help product companies to improve their brand voice. Nobody can deny the fact that social media has the power to influence people. Any information can be spread like fire on social media. So, why can’t you make barbeque out of it? Customers are becoming advanced, they understand the deal and crack it! All you need to do is to present the deal before anyone else does. Apps are making customers’ lives easy and hence, they are opting for it, recently various apps gained popularity because of this. The main points to remember while launching any app for your company are: It should have easy user interface It should have the ’guiding’ factor It should be quick and attractive Considering these pointers can attract more customers towards it and hence, help you in gaining a brand value. So, chase for what you want to be chased for! 3. Growing awareness among customers about their health and environment Consumers across the globe are significantly changing their lifestyle, food habits and even ethics. There is a surge in the population who are opting for sustainability at the core of their living. It is due to the rising awareness among people about the importance of conserving resources and protecting the environment through every small step. Understanding how consumers are thinking and how changes in the environment and social culture are affecting their lives, is crucial. Many companies are highlighting sustainability in their products and processes in order to gain more buzz among consumers. Imagine a food company becoming completely vegan in order to stop cruelty on animals. In this case, people would definitely opt for it. The pandemic has significantly motivated consumers to opt for a clean diet and to be sensitive towards other beings. In a case study, Grubhub, an online food company, published a report in 2021, in which they mentioned that people are significantly opting for their plant-based dishes. Additionally, in comparison to 2020, vegan orders have surged by 17% and vegetarian orders surged by 55%. Similarly, many fashion brands are introducing sustainable clothing and accessories. This shows that consumers are significantly driving up the concept of sustainability due to the high awareness, which is further creating opportunities for the companies to gain momentum in the digital space. Knowing the level of awareness and information consumers have is important for the companies. Along with that, it is important for companies to respect the emotions of the consumers and also fulfil their environmental responsibility. ? 4. Interactive, Relatability and humour Today, the millennials and Gen Z are the most commonly targeted consumer base for the companies. They are the early adopters of various new products, technologies, solutions and services. This is why it is crucial to target and establish an interactive communication with them. Since these generations are not passive acceptors, it requires a lot to maintain a relationship with them. Adding relatability to the content you post on your business accounts can hold on to them. Millennials need companies to have interactive communication with the companies through various modes, especially social media. For that, companies should be very active on different platforms and always welcome the feedback they get from the audience. Also, it is highly important to understand the slangs and language they use and reflect that in your work. Anything cool and funny would always be in trend among the population. Thus, it is important to maintain the relativity and humour part while communicating to the millennials and Gen Z. Meme culture is at its peak, many organisations, no matter in which industry they deal in, are making memes as a fun way to communicate with their customers and engage them to elevate your brand voice. Word of mouth plays a crucial role in influencing and establishing a brand value among consumers. For example, a person wants to buy a television set, then, generally, they ask their known ones and then scroll online for review. In this case, companies need to build brand image among consumers, which builds trust on them and then, further help in expanding the customer base for the company. Building a healthy relationship with the younger generation with rising disposable income can be a boon for the companies. Be humorous, use their language and know their deals! This is all you need to make hustle among them! To Sum up… The relationship between consumers and businesses is not just limited to the trade of goods services with money. It has transformed to the exchange of ideas, emotions and values. Earlier, consumers were passive receivers of the content floated by the companies, which were limited to a few of the mediums only. But, now, it is a broad spectrum, which companies can utilise to boost their presence and strengthen their brand voice. So, after reading some major trends among consumers, now, you can have the idea of boosting your company’s brand value! Just focus on the concepts like Evaluate, Study, Create, Relate and Shoot your business sales! This mantra will give you a clear vision of your target audience and hence, help in creating your brand voice. ...
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