Don't Miss Out On Potential Business For Your Dental Practice: Get Online
Feb 05, 2018
10 min read
Do you know what separates an average dental practice from the spectacular ones? It’s how they market themselves both physically and virtually. In this generation where life seems worthless without an internet connection, if you are not making an effort to market your dental practice online, chances are that the exposure you’ll get for your practice will be limited only to just 30% of your potential!
The importance of marketing yourself digitally is indeed increasing every day. More than 4 billion people today have access to the internet and the number will only go up in the coming future. Which should be a tell-tale sign for you to showcase your dental mastery to the digital world (if you haven’t done already)
Now, to market your dental practice online, what’s the first thing that pops up in your mind? Getting a website and optimizing it for mobile? Most dental practitioners’ thinking of marketing themselves online starts and ends with getting their own beautiful dental website but marketing yourself digitally goes way beyond that.
The truth is that online marketing reaps the best results when all its components are stitched together and streamlined as one. While creating an informative website for your dental practice is the main component of an online marketing strategy; starting a blog, maintaining and marketing your social media profiles, search engine optimization and managing online reviews are other few important components that require an equal amount of attention as well.
And the best part is that it’s free! Unlike printing flyers or cold calling, which requires quite a bit of investment, marketing yourself online organically doesn’t cost you a penny. Which substantially increases its ROI (Return On Investment) and makes it all the more attractive to someone who’s redundant to take the required steps of maintaining a digital presence of their practice.
So, let’s talk about the major online components that constitute a stellar online marketing strategy -
The Supreme: Website
Setting up a new website for your dental practice is like building your clinic all over again…. digitally. According to a survey, 97% of patients prefer to have a look at a dental practitioner’s website rather than picking up the phone and calling them for information.
Also, your website is the place where all of your other online marketing efforts will lead prospective patients to so you’ll have to make sure that it matches your branding, gets the message across, portrays your dental practice in the best light, is mobile responsive and mentions your physical and contact information clearly.
Build relationships using Social Media
The first rule of marketing is to market where your potential customers (or in this case, patients) are. And that is why Social Media Marketing has picked up so much heat recently with almost every brand out there trying to penetrate the inner circle of their customers.
Having a strong social media presence serves not only to stay in constant touch with your patients and remind them of your dental practice but also to attract new patients and give them an inside look of your clinic and services. Also, a dental practice that actively engages with their patients in some way or the other on a regular basis is more likely to appeal to prospective patients as well.
Start a dental blog
‘Blogging’ has recently become a buzzword for getting a lot of website traffic and eventually clinic patients. But that is not the case. The essence of successful blogging lies in providing value to your patients. And it takes a lot of consistent efforts to get successful at it. If done correctly, it can generate a lot of exposure for your dental practice and redirect a myriad of new potential patients to your website regularly.
Leverage the power of online reviews
Online reviews are the 21st-century version of ‘Word of Mouth’, 84% of people confirmed that they trust an online review as much as a personal recommendation. Reading online what your past patients have to say about your clinic or practice, in general, helps them decide if they want to become your patient or not even before entering your premise. So, it’s highly advisable to manage your reviews on your active social media platforms and the internet in general. You can use a service like Get Five Stars to manage all your patient reviews on the web.
Search engine friendly
Search engines like Google also play a very big part in getting your website in front of the world. People search on Google for great dentists every day, a lot of it, and if you’re at the top of the search rankings for most of their searches probability is more than they’ll click on your website. Your social media activity, a relevant website filled with useful content, successful blog, online reviews and a plethora of other ranking factors are taken into consideration for ranking your site on Google's SERPs.
While these are the most basic and equally popular methods to enter into the online sphere with a bang, they still require a lot of efforts to execute perfectly and in sync. We understand that as a dentist, it may not be possible for you spend a lot of time in front of a computer rather than doing what you do best.
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Are negative reviews hurting your Amazon listing? Review Automation can help your D2C business.
With over 9.7 million sellers worldwide and with 150.6 million mobile users accessing Amazon in the U.S alone (in September 2019), there is no surprise why everyone trying to sell a product considers Amazon first. But apart from having an impeccable product, you also need to have an excellent reputation to succeed as a seller on Amazon. According to a survey, experts found that more than 85% of the customers trust reviews while buying products online, which is why almost all sellers have an aversion to negative reviews. In addition to dissuading customers from buying your product, negative reviews can hamper your product's visibility as well. Nowadays, sellers on Amazon are stepping up to the plate and making the arduous task of sending manual requests to customers into an automated process. But for many sellers, review automation is still an alien concept, and that might be the reason why they are not able to shrug off the influx of negative reviews on Amazon. Here is a look into how an automated system in Amazon reviews can boost D2C businesses on Amazon. Why do customers post negative reviews on Amazon? Issues with the product or service The main reason why people usually post bad reviews is they build an aversion to the product because of the issue with the product or the service. There can be multiple reasons behind it, but it all comes down to stepping up to the plate to show concern. Some most common reasons why people are unhappy with the product or the service are; Poor quality of product Mismatch in delivery Procrastination in delivery Being a Johhny on the spot Many customers on Amazon love helping other customers, and this is their only motivation to write honest and critical feedback. This type of review posted by a good samaritan helps others analyze the pros and cons of the product, but when the cons and pros are not on even keel, it can turn out to be pretty bad for any seller. A platform to be heard Everybody who gripes about anything wants to be heard, and the same goes for your customers as well. Many customers wish the seller to modify the product or want everybody else to listen to what they say about the product. This can go smoothly until the customer decides to pile up the review section with negative feedback. Why managing negative reviews shouldn't be procrastinated? Rating a product alone isn't enough to make the customers succumb to putting the product in their cart. Most customers directly move to the review section before making a final decision. All the customers want to feel the issue they might face after purchasing the product. And just like many buyers, they want a reason that can thwart them from buying. So, bad reviews can directly result in a steep drop in sales along with reduced visibility. Even if you have a good product that solves the customer's problems and improves their lives, no one would be interested in buying it if it keeps on carrying the tag of bad reviews. As a seller, you must be looking for a way to avoid these negative reviews and wondering; Is there anything I can do about these negative reviews? Well, review automation is the only way to boost your D2C brand on Amazon while dealing with bad reviews. What is review automation? Review automation is a tool through which the seller can send automated review requests to the customers who have purchased the product. If you have been already selling on Amazon, you know that Amazon gives you an option to send review requests on the order detail page available in the Seller Central. But sending manual requests to everyone who purchases your product can be a time-consuming process, and this is where review automation comes into the picture. Apart from increasing the number of genuine reviews, automation of review also help you filter fake reviews from organic reviews. Thus, the number of dubious negative reviews will keep on decreasing. Do you want to learn how you can get more reviews using review automation? Visit here. The difference in the method of manual and automated review Manual You have to click on the 'Request a Review' button every time a customer purchases your product manually. After clicking on the button, Amazon will send a pre-written email to the customer requesting a review. But there is no option of customizing the email, and therefore, you shouldn't be surprised if the customer ignores your request. That is the main reason why so many companies have an aversion to the manual review request method. Automated With the review automation tool, the system will directly send requests to the customer, and therefore, you will not have to go through the arduous task of clicking the request button on every invoice. The review automation is simply a set-it and forget-it system. Why should you make review automation inherent to your D2C process on Amazon? Effective review stream management Generate, glean and manage online reviews without much human intervention and in the most effective manner possible. That improves the quality of reviews and increases the number of reviews as well. Time-saving Small and medium-sized businesses are already bogged down with the to-do list, and they wouldn't want to waste time sending manual review requests. An automated review system can help shrug off the mundane and repetitive task of manual review requests. Protection of reputation With an effective review management system, one can reach out to unhappy customers before they become a badmouth for your product and damage your online reputation. It is the most effective way to manage negative reviews on Amazon. Reduce fake reviews Not all the negative reviews on Amazon regarding a product are genuine, but customers scouring the internet for feedback can't discern a fake review from a pristine one. A review automation system can help as it will ensure that only the person using your product can post reviews. Turn customers into promoters With the proliferation in the number of good reviews from genuine customers, you can quickly turn your customers into promoters. This will be the most authentic marketing medium as customers always trust reviews from people already using the product. With the world flocking to automation, why should you rehash the traditional review management system and let an influx of negative reviews hamper your presence on Amazon? Bring in the new and advanced review automation system in your business and shrug off the negative reviews in the most seamless manner possible. And with a reduced number of negative reviews, customers will have no reason to procrastinate the purchase of your product. Takeaways In addition to this, a review automation system will also help you save time. Thus you will be able to narrow down your focus on fueling the growth of your business rather than sending manual review requests on Amazon. We hope that our article gave you a brief about the automated systems in Amazon reviews and how they can boost your D2C business in the marketplace. Contact our experts to know how Saffron Edge can help you grow your business with Review Automation on Amazon. We offer holistic Amazon marketplace services to boost your sales on the Amazon storefront. ...
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Lawyer Internet Marketing: 7 Trends Every Law Firm Should Follow! (Updated)
The internet is one of the essential tools for online businesses to reap a more significant ROI than conventional marketing methods. Today, attorneys look for the best lawyer internet marketing tactics that can help their practice grow more. The truth is that most individuals looking for legal assistance are using search engines to find a lawyer. Today, online legal services have garnered massive growth in terms of audiences. The market size of online legal services had reached $8.5 billion in 2020. In 2021, it is expected to grow further at a rate of 2.7%. According to a survey conducted in 2020 in the USA, 17% of the participants claimed that they use online search engines to find an attorney. Hence, legal professionals in the USA are investing their time and effort in online marketing. On average, lawyers spend 1.4 hours each day strategizing their networking tactics and referral techniques to attract new clients. Online users searching for skilled attorneys check online reviews, legal firm’s websites, testimonials, social media presence, and expertise. Due to this reason, every law firm needs robust law firm marketing strategies, especially in 2021 where more than 2 billion people rely on the internet for buying goods and services. Here are the top seven lawyer internet marketing that you must consider in 2021. Source: Unsplash 1. How To Market A Law Firm By Establishing Brand Authority? As a law firm, you have to establish your authority in the legal industry. Having a great brand authority over the internet helps you maximize submission forms, the number of queries, or calls. To achieve a higher brand authority, you can offer a detailed report or case study on your website to talk about your firm’s performance in the previous cases. Your website is the best place where you can showcase your expertise, success, and knowledge. Apart from case studies, you can also post informative blogs to educate your visitors about legal procedures or laws. Once you have a decent pool of case studies and blogs on your website, your visitors will look at your brand as a thought leader in the legal industry. In this way, you can win new clients and establish trust among them. Publishing good website content with relevant keywords will also help your law firm rank well on Google SERPs; therefore, it’ll also increase your brand presence. Source: Unsplash 2. Why Branding Is An Important Element Of law Firm Marketing Strategies? Many online legal firms overlook the significance of branding. In the era of digital marketing, branding has become one of the key ingredients behind a brand’s success over the internet. You must remember that over a billion searches every day on Google, 15% of these searches are fresh! Hence, to garner the top spot and attract relevant audiences, you have to brand yourself properly. When you invest in tools or services that uplift your brand presence over the internet, you tend to portray your strength and expertise. You must showcase the stellar results you have brought to your previous clients. It will allow you to build trust among new clients. Branding in the legal industry conveys the right message before your potential clients. It would be best to portray how the results would look when a client invests in your services. Make sure your branding is consistent across all social media platforms and search engines. If you haven’t set up your Google My Business Page, you must create one; it’ll help your local searchers find your business quickly! 3. The Significance Of Email Newsletters In Lawyer Internet Marketing Newsletters are pretty simple to produce; however, they effectively market your legal services to your audiences. You can use your weekly or monthly newsletters as a tool to stay in touch with your existing clients while offering them some unique or special information. You can also introduce new packages or services via your newsletter. E.g., one of our clients who has a professional law firm in California offers information about the recent changes in federal law in their state. You can produce newsletters that highlight how your clients can handle legal scenarios to avoid any further complications. Newsletters have a flexible format in which one can use engaging visuals or illustrations. However, your focus should be on providing relevant, helpful information that adds value. Source: Unsplash 4. Social Media Can Help Your Boost Your Growth. Social media is a great tool to empower your marketing efforts. According to a forecast, experts predict that there will be 3.43 billion active social media users by 2023. Therefore, you can understand how powerful social media can be. It gives marketers an enormous pool of audiences to which they can market their products and services. Online businesses can directly stay in touch with their customer base. They can post valuable and engaging content which can attract new audiences. One of the vital attributes of social media is providing a platform through which a brand can build a community. Your law firm can create a community of clients and lawyers with whom you can interact daily. For example, your law firm can create a Facebook group through which you can answer the most frequently asked questions. In this way, your law firm can cultivate the audience's trust and boost its credibility. 5. Does Your Website Offer Live Chat Feature? Live chat is a feature that law firms often overlook. However, this feature is future-relevant; it isn't going away anytime soon! It provides a vast amount of utility on your website. How? When you have a live chat tool on your website, your customers can quickly get in touch with one of your representatives. These representatives can soon clear their doubts, and they can encourage them to take action. Even when new users ask basic questions, you must ensure that they get relevant answers. In this way, they'll get what they were looking for, which reduces the chances of visiting a competitor's website. Live chatbots are great features that can help you streamline your leads. Chatbots also provide 24x7 support, even when your visitors visit your website at odd hours. 6. Enhance Your Website’s User Experience. If your website doesn’t offer easy navigation and potential clients find your website interface problematic, then they won’t wait a single second to shift their preferences to your competitors’ websites. Don’t drive them away! If they drive away from your website then it will lead to a high bounce rate which is a key element in the Google Algorithm that decides the quality of your website’s content. If users leave your website quickly, your overall website rankings will fall. Hence, you should take care of things like website loading speed, images, CTA buttons, videos, etc. Bonus tip: you should always format your web pages in a way that offers the best search experiences on mobile devices. Source: Unsplash 7. Develop A Marketing Budget How to market a law firm effectively? Well, to answer this question, we have to consider your marketing game plan. Your marketing game plan must contain a well-structured marketing budget. A pre-determined marketing budget can prove to be a crucial component; it gives you the scope of figuring out law firm marketing initiatives in which you can invest. You must identify your business goals and determine what type of ROI you want to generate. There is no specific marketing budget because it may vary depending upon a law firm's expertise or business goals. To figure out your marketing spend, you need to do the groundwork. Are you a well-established law firm, or have you just begun your career in the market? Do you offer niche services, or do you provide a broad range of services? Ask such questions to yourself; once you do that, you will be able to create a marketing budget for yourself. Once you have created one, you need to stay within its limits! Takeaways When it comes to "lawyer internet marketing," we know it is a very competitive space. Each attorney or law firm over the internet in the legal industry wants to achieve maximum growth. However, to garner online success, a law firm needs to work hard on its marketing skills. They need to work actively on their strategies and devote a decent amount of time. To maximize success, every law firm needs to keep an eye on the current industry trends. According to Clio, 65% of law firms invest a large portion of their marketing budget on online marketing. Why? Because most of their clients are over the internet! Hence, law firms can develop a robust marketing plan to attract more clients to their websites. Our marketers at Saffron Edge can help you develop and implement premium, industry-proven legal marketing strategies that can grow your legal business. Contact us today to know more! ...
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Virtual Marketing Officer: The power of an agency, the attention of a marketer
Virtual Marketing Officer: The power of an agency, the attention of a marketer.Aren’t you tired of agencies that are too big and busy to pay attention to you? As soon as you sign up, you get handed off to an account manager who’s trying to juggle 20 other clients. And, well, we didn’t mention the hefty price tag! But what if we tell you, we got you all covered, imagine someone would work on your bottom line, your top line, and for that matter, all the lines — Introducing a VMO who can work equally well as an Individual Contributor and a Leader, someone working on developing your marketing infrastructure, messaging, digital platforms, and brand communication. As the world outside has been shut out, the virtual world has become a rich space for brands to embrace unique marketing methods that are effective and impactful. It is time for brands to adapt to survive, and the virtual world presents them the best opportunity to do this. But what exactly is this VMO? Good question, so Virtual Marketing Officers (VMO) specialize in growth-driven marketing, thus increasing conversions, revenue, and ROI for our clients. This is done with our laser-focused ability to read and interpret your data, drive relevant content, track results, and make informed decisions. VMO's expertise in digital marketing best practices and advertising strategies guarantees exponential and sustainable growth Your VMO is well equipped with inbound and paid marketing and overall brand management, and takes care of all your marketing needs and even works as an extension of your existing initiatives. He/she spends time working on cost-effective marketing and growth plans, which are specific to your industries and in tune with your competitions. Marketers seeing a cut in budgets will benefit by moving toward cheaper and more flexible channels such as programmatic advertising, social ads, content marketing, etc. where consumer presence and available impressions increase. Some B2B brands are increasing online marketing spend to compensate for the leads they otherwise would have picked up at events. VMO's job is to figure out all these and the sofa-surfers and convert them into leads, and thus sales. Besides, we will be supporting him/her with our team of US-based marketing and communication specialists and copywriters with native expertise to curate engaging and relevant content. Imagine you don't have to worry about marketing and communications initiatives, and along with a VMO, you are also getting an entire marketing department — Copywriting, Graphic design, Website development and SEO expert, Social media management, Media planning, Inbound and Email marketing, and Campaign planning and execution. So, how will a VMO help your business to grow? You're covered from Strategy to SEO and branding to graphic design - a Full marketing service. VMO comes with a strong back team; they have years of experience and credentials to back them up. VMO will not only help with the right traffic on your website but will build your customer base. It is just about a lead; it is about a qualified lead. Cost-effective, reliable, and exponential growth-focused plan - guaranteed. A customized marketing plan aligns with your industry and your goals. Every enterprise is different, and we use a professional virtual marketing team's skills to ensure the best fit. A VMO works according to your ROI, and he/she monitors every campaign. He/she keeps track of all that goes on in the marketing world and works with his/her team to save you the hassle of finding different people for different marketing aspects. Your VMO is a one-stop-solution for all your marketing needs. Your VMO understands your business and will always suggest you the best, so much so that if he/she tells you upfront not to pay for a full-time service when you don't need it. Specific goals need specific solutions. "S.M.A.R.T. goals were never so SMART." At Saffron Edge, we do multiple rounds of interviews to introduce the VMO, who can fit your brand dynamic and be a prominent organ of your growth strategy. Just 100% value. Did we mention one more best thing? There are no long term commitments required! We work on minimum arrangements, which could be long-term, contractual, and project to project basis. With more people spending time online than ever before, SMBs need to buckle up to reach your customers digitally without spending a dime.Online marketing is the most affordable way to market their business and channel their growth positively. Why do you need a VMO? Setting up an in-house marketing team is expensive, and by contracting with a Virtual Marketing Officer, you could cut your expense by half or more. While most Virtual Marketing Officers do work remotely, that doesn't mean they are disconnected from your business. They participate with other managers to ensure the marketing strategy they design is in sync with the company's goals and objectives. By working with a Virtual Marketing Officer, you are exposed to a relevant experience that provides exposure to a broader range of expertise. Tailoring tactics to your target market's unique needs is what can leverage the skills and experience of a marketing professional who has experience with different companies across multiple industries. Virtual Marketing Officers will ensure that metrics are defined and agreed to and systems put in place to track progress as part of their strategy. Your existing marketing team is busy with campaigns and a VMO could extend his/her help. The VMO is equipped with working remotely and can manage several groups, even during peak hours. “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” – Beth Comstock When you tell a VMO "no," that is when they get excited because VMOs never take "no" as an answer, and they are trained to believe that giving up is never an option. Hearing a "yes" from the customer satisfied them the most. The first month is critical for an individual's success, an enterprise, or any initiative. If you are starting the digital transformation, you have to immerse yourself in the business and understand your customers. Review your brand, work out who your audience is, build buyer personas, and think about the buyer's journey – No honeymoon period, let's get it started! Our Virtual Marketing Officers are versatile and experienced marketing officers who have the capability to assess, manage and deliver exceptional marketing results while working virtually with you at a fraction of the cost incurred to hire an on-premise Marketing Officer. Let's discuss and clear the biggest roadblock - Getting Marketed! ...
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Grow Your Dental Practice Online
Attract more patients with customized strategies for your dental clinic’s online presence.
Talk to Experts