Don't Miss Out On Potential Business For Your Dental Practice: Get Online
Feb 05, 2018
10 min read
Do you know what separates an average dental practice from the spectacular ones? It’s how they market themselves both physically and virtually. In this generation where life seems worthless without an internet connection, if you are not making an effort to market your dental practice online, chances are that the exposure you’ll get for your practice will be limited only to just 30% of your potential!
The importance of marketing yourself digitally is indeed increasing every day. More than 4 billion people today have access to the internet and the number will only go up in the coming future. Which should be a tell-tale sign for you to showcase your dental mastery to the digital world (if you haven’t done already)
Now, to market your dental practice online, what’s the first thing that pops up in your mind? Getting a website and optimizing it for mobile? Most dental practitioners’ thinking of marketing themselves online starts and ends with getting their own beautiful dental website but marketing yourself digitally goes way beyond that.
The truth is that online marketing reaps the best results when all its components are stitched together and streamlined as one. While creating an informative website for your dental practice is the main component of an online marketing strategy; starting a blog, maintaining and marketing your social media profiles, search engine optimization and managing online reviews are other few important components that require an equal amount of attention as well.
And the best part is that it’s free! Unlike printing flyers or cold calling, which requires quite a bit of investment, marketing yourself online organically doesn’t cost you a penny. Which substantially increases its ROI (Return On Investment) and makes it all the more attractive to someone who’s redundant to take the required steps of maintaining a digital presence of their practice.
So, let’s talk about the major online components that constitute a stellar online marketing strategy -
The Supreme: Website
Setting up a new website for your dental practice is like building your clinic all over again…. digitally. According to a survey, 97% of patients prefer to have a look at a dental practitioner’s website rather than picking up the phone and calling them for information.
Also, your website is the place where all of your other online marketing efforts will lead prospective patients to so you’ll have to make sure that it matches your branding, gets the message across, portrays your dental practice in the best light, is mobile responsive and mentions your physical and contact information clearly.
Build relationships using Social Media
The first rule of marketing is to market where your potential customers (or in this case, patients) are. And that is why Social Media Marketing has picked up so much heat recently with almost every brand out there trying to penetrate the inner circle of their customers.
Having a strong social media presence serves not only to stay in constant touch with your patients and remind them of your dental practice but also to attract new patients and give them an inside look of your clinic and services. Also, a dental practice that actively engages with their patients in some way or the other on a regular basis is more likely to appeal to prospective patients as well.
Start a dental blog
‘Blogging’ has recently become a buzzword for getting a lot of website traffic and eventually clinic patients. But that is not the case. The essence of successful blogging lies in providing value to your patients. And it takes a lot of consistent efforts to get successful at it. If done correctly, it can generate a lot of exposure for your dental practice and redirect a myriad of new potential patients to your website regularly.
Leverage the power of online reviews
Online reviews are the 21st-century version of ‘Word of Mouth’, 84% of people confirmed that they trust an online review as much as a personal recommendation. Reading online what your past patients have to say about your clinic or practice, in general, helps them decide if they want to become your patient or not even before entering your premise. So, it’s highly advisable to manage your reviews on your active social media platforms and the internet in general. You can use a service like Get Five Stars to manage all your patient reviews on the web.
Search engine friendly
Search engines like Google also play a very big part in getting your website in front of the world. People search on Google for great dentists every day, a lot of it, and if you’re at the top of the search rankings for most of their searches probability is more than they’ll click on your website. Your social media activity, a relevant website filled with useful content, successful blog, online reviews and a plethora of other ranking factors are taken into consideration for ranking your site on Google's SERPs.
While these are the most basic and equally popular methods to enter into the online sphere with a bang, they still require a lot of efforts to execute perfectly and in sync. We understand that as a dentist, it may not be possible for you spend a lot of time in front of a computer rather than doing what you do best.
The Top SEO Trends And Techniques You Need To Know!
The search engine market leader "Google" has a market share of 87.76%; therefore, a significant update in Google Algorithm means a drastic shift in SEO trends and techniques. It won't be wrong to say that SEO is quite unpredictable. Why? Because it keeps evolving year after year. It involves making specific changes to the web page design and content that make a site attractive. There is so much happening in the world of SEO that marketers are always on their toes. They have to ensure that their websites are following the top SEO trends and techniques. It allows them to keep their website rankings under their control. You see, online businesses don't want to end up on the wrong side of the new algorithm. As marketers, we understand the potential impact of vital search engine changes on websites. The following SEO strategies shall make you aware of the latest SEO trends likely to impact online businesses in 2021. Source: Pexels SEO is an exact science; it's more of an evolving art that hinges on the latest trends and forces of Google itself and the actions of other SEO. A huge aspect of SEO revolves around competitor analysis and determining the ranking factors behind any given keywords and phrases. As an increase in the online competition continues and new websites are being launched day by day, you have to rethink your content marketing strategy and invest in SEO. Web pages must meet specific requirements set by search engines like Google, and this is where SEO becomes very important. You must know what SEO trends are on the horizon to update your website accordingly and ensure that more customers and prospects find you in the search engine results. What Are The Top SEO Trends And Techniques of 2021? 2021 is here; it's the exact time to reflect on an eventful year for organic search and how to use that knowledge to create better SEO strategies for the upcoming decade. As an SEO company and services provider, you must stay aware of emerging latest SEO trends. It helps you incorporate them into your SEO strategies or website plan projects and ensure you are providing your clients with creative, sound business advice. As SEO professionals, you have to keep your clients informed of these business trends as well. So, let's dive into the 5 SEO trends that you need to know for 2021. Zero-clicks searches in top SEO trends: Google has evolved in recent years to deliver a better search experience for the end-user, like through Featured Snippets. Featured snippets, Knowledge graphs, Google's Local Packs, and so on, more than half of all searches are now "zero-click searches." Featured Snippets usually appear as number 1 organic result, commonly called Position 0. To take advantage of this feature and drive more clicks to your web page, you need to provide clear answers to commonly asked questions on your web page. Featured Snippets are evaluated and boosted to the top depending on their quantity and quality, which Google has a way of determining. Don't take this trend lightly, as 54.68% of clicks from Google originate from Featured Snippets, proving that they take more than half of search engine clicks. Featured Snippets represent an excellent opportunity for content writers since it gives you the ability to generate organic traffic even if you are not ranking at the number 1 position. Utilize influencers for boosting SEO People often feel inundated by intrusive advertisements, and they are looking for information that they can trust and authentic reviews. It leads to a rise in influencer marketing. Media companies and digital marketers are increasing their investment in influencer marketing because it has produced excellent results. Partnering or hiring with an influencer can help you amplify your content reach and create even more traffic to your website. They can also help you build valuable backlinks for your page. Backlinks are one of the most important factors that Google uses when calculating a web page's ranking. When generating your influencer marketing strategy, consider what type of content you want them to develop and how it can link back to your webpage. Be sure to partner with influencers that are relevant to your industry and your end-user. If they are an authority with a solid digital presence, their backlinks can be absolute gold. If you invest in influencer marketing, you will not only generate leads and improve brand awareness, but you will also boost your search engine rankings. Website security has become a necessity End-user safety is another trend that doesn't seem to do with SEO, but it is essential to the web page user experience. If visitors don't feel safe visiting a website, they're very likely to leave quickly. If a user sees a not secure warning appear, they may decide not to proceed to your website. As a result, bounce rates could affect the position of that website in the organic search listing. It is essential to enable the HTTPS protocol for your site. HTTPS gives web page users a secure connection that is both authenticated and encrypted. Google wants to provide its visitors with a secure browsing experience, so those that implement HTTPS may experience a minor SEO boost. If you collect personal information from your end-users on your web page via a web form, you have to protect their privacy. It's essential to assure your visitors that it will protect their data as long as they stay on the website. There are still many vulnerabilities on the page, but there are new security measures that one can implement every day into your web page. Is your website optimized for voice search? Before smartphones, people usually searched by plugging words into search engine boxes on their computers. With the high usage of mobile devices, voice searches have become a popular trend among internet visitors. These voice searches are done on phones and can be performed on home voice assistants such as the Samsung Smart TV, Amazon Echo, Voice Pod, etc. Knowing how to optimize your webpage for voice search can help you create more organic traffic if you understand and implement conversational searches into your SEO trend strategy. When using voice searches, the search engine must do a lot of work to get the relevant information that the visitor is looking for at that moment. This change is imminent, considering that by the year 2021, it is expected that 50% of all internet searches will be initiated through voice search. Your content should adapt to this new trend to stand ahead in the current search engines. Mobile UX will determine your ranking A webpage that does not have a mobile version may lose most of its visitors in the coming years as mobile websites are a growing SEO trend that will get even more popular in 2021. Since more people worldwide are obtaining smartphones as more mobile phone towers are being built with better connectivity and range. However, people collect information through their mobile phones is getting so advanced that it's not enough to have a mobile webpage. The interface has to be easy to read, grab visitors' attention, and provide an answer to their questions or at least keep them entertained. Since more people are searching from their mobile phones than from computers, it's crucial to have a mobile version for your webpage to reach many people interested in your product. You must optimize your pages for handy devices if you want to keep up with your competitor companies. And keep in mind that the higher you are in the Google mobile page index, the more famous your page will be. Conclusion The core mission of Google remains the same, providing end-users with relevant search results from the most trusted sources. Understanding this helps digital marketers to adopt SEO strategies to give an excellent user experience without any compromise. While Google continues to gain high market share and increase its value on the internet, it's no secret that a part of this valuation comes from ad revenue on their search engine results page. You should keep yourself updated with the latest SEO trends to keep your position ahead of your competitors. It would be best if you continue to target zero-click searches like featured snippets. It remains one of the best ways to dominate your competitors in the SERPs. You have to invest in influencer marketing because it has produced excellent results and creates more traffic to your webpage, which increases your bounce rate. Make sure that the users are visiting your page, and your webpage should secure the data provided by them. You should optimize your webpage for voice search by considering queries people may search and building out informational content around those queries. Your website should provide a mobile page and an interface that grabs the user's attention and provide them with a required answer. Are you looking for the ?best search engine optimisation agency? Contact our highly skilled SEO professionals; we offer fast, proven, and efficient solutions that align with the top SEO trends. We can give you excellent results and help you take your company to the next level. ...
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5 Inbound Marketing Checkpoints To Verify Your Website Health
A good website is not that which has been designed to portray beauty but that which has the power to pull in incessant loads of traffic and conversions. If your website is not having these all-in-one characteristics, then it may not meet your demand in the meantime. Your website’s health is the degree of responsiveness of such the site. It combines the traffic ratio, bounce ratio, user engagement on mobile and desktop, and subsequently the SEO response rate. If your site has a YES to all of these main checkpoints, then you perhaps might be looking at only a few areas to improve on. Inbound marketing is productive, nevertheless, the ups and downs hit once the website health is in a poor state. And the only way to figure and curb this is rather through proper check up on your site in a timely manner. Understanding important areas to perform a routine check, alter and remodel. Some of these marketing checkpoints to verify your website’s health includes: Your Website’s Internal/External Linking It’s quite funny to notice that some websites have more that 500+ External links within it; But maybe before one would say “Jack Robinson” the links are nowhere to be found. What do you have to say about this, evidence of quality backlinks? I guess no. It's advisable to ensure that your internal links are factors that would not break your site into boundless strands. Ensure that your link structure is strong and genuine (both internal and external). On the same hand, using automated means to enrich your website with links will not help it grow or mitigate the problems, but would rather incur more search engine penalties. Also, splitting up your contents info into 400 to 500 pcs of non-related articles makes it difficult for search engines to categorize it. Duplicate Content Does your site have duplicate contents therein? This is another inbound marketing checkpoint to verify your website’s health status. A lot of businesses prefer letting professionals handle their website in their best practices while some believe magic would occur in a twinkle of an eye. Nonetheless, there are so many failure stories even so, more are flooding in by the day. Notify your website management on the issue of copied contents and give reasons why you wouldn’t tolerate the practice (these does not mean they engage in such practice, but it alerts them on your awareness). Your Website’s Page Speed No one likes to waste time on any non-informational article or piece. They’ll rather prefer taking a walk down to the next website or perhaps pinch the search engine for the second time. Here comes the juncture where the word SPEED comes into web development and inbound marketing. A website’s speed determines its conversion in general. Potential visitors are sure to leave immediately they noticed the sluggishness in loading speed of your site, and hence increases your site’s bounce rate. The solution is simple, optimize the usage of tools like Google Pagespeed Insights in analyzing your site’s speed. Hence, reduce the size of possible content components like images, page contents etc. Doing this will speedily improve your site’s performance. Practical SEO Understanding practical SEO is an added advantage, this helps to provide clarity to search engines crawlers as to what to translate. Bad SEO techniques aimed at maneuvering search engines crawlers with the quest to get top ranking is undoubtedly going to fail. However, you may enjoy it for a short period of time. This is an inbound marketing checkpoint where a professional business should combine to tackle. Crawler Issues When Search Engine crawlers fail to pick up your site on its routine indexing, this means your site is suffering from what is known as “Crawler Issue”. Why does this occur? There are so many things that cause crawler issues… Bad SEO Sitemap Blackhat SEO for your websites Refusal to submit sitemap to search engines Bad website structuring and mapping. ...
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Explore these Powerful Facebook Marketing Strategies for Your Restaurant
It is important for restaurants and food chains to invest in online marketing and advertising. Doing so would increase the establishment’s popularity and drive in more visitors who’re looking for a trendy places to dine at. Facebook has become a powerful social media platform that encourages businesses to reach more people by utilizing their paid advertising features. Facebook marketing service is one of the most viable options available for restaurant owners to generate great visibility, branding and ROI for their business. However, it is not as simple as investing a budget in the campaign and let it run automatically. In order to make the most out of marketing tools, its very important to adapt marketing tactics and strategies that help you generate required results. This is where social media marketing agencies can help. We spoke to our social media experts and compiled this list of these powerful marketing strategies that can do wonders for making your restaurant a success on Facebook. It has been widely established that Facebook is one of the most important marketing platforms today when it comes to promoting a businesses. Let’s take a look at some of the most effective strategies that restaurants and food chain owners can leverage while using Facebook. Promotional Campaigns and Special Events This is one of the most important factors when marketing a certain business through Facebook. Restaurants and food chains can easily engage and gather more footfall by hosting and promoting events that resonate with their target audience. Putting up invitations to activities like shows, live telecasts, live gigs, contests or even simple promotional offers can go a long way to engage users and entice them for a visit or referrals. Doing a post recapping the highlights of the events previously hosted through videos and photos can also become viral and encourage even more people who may have missed out in the first place thereby doubling your footfall and engagement with this easy yet recurring tactics. Demography Targeting and Reach One of the most promising features of Facebook would be the ability to target a specific demographic when promoting a business. For a small amount, restaurant owners can enter the type of demographic that they wanted to target in a specific area. They can determine the age range and set the location radius. This is extremely useful, especially when the business wanted to build more organic followers, or if the business wanted more engagement in their pages. Restaurants and food chains are utilizing this feature to display an advertisement to people living near the business, encouraging them to pay the restaurant a visit. Visual Creatives & Advertisements This type of advertising emphasizes on displaying photos and videos as a way to market the business. Restaurant owners can focus on having professional videos and photographs be used all across their marketing campaign to entice the audience. Food and Beverage can be marketed tremendously through the use of visual mediums and Facebook is one of the strongest visual advertising platforms that is cost effective and seamless for both business owners and users. Facebook Remarketing Another impressive marketing strategy by Facebook is their ability to remarket. It can translate to a higher number of ROI, boosting customer engagement and generating more profit for the business. With an extensive customer database, restaurateurs have a gold mine of customer personas and data that they can upload on Facebook marketing segments to create their remarketing and lookalike audiences.This not only increases the chances of drawing more customers with similar tastes and preferences to your restaurant, but also uses a lot less budget if marketed correctly thereby increasing your ROI. Brand Reputation Services and Management Facebook also encourages customers to leave reviews and recommend your restaurant to other users. This is both a boon and bane for any businesses. However, it is always a good practice for hotels and restaurants to encourage their customers to leave them positive feedback on their social media page as that helps increase trust and authority of the business thereby generating more business for them. Even if there are negative reviews out there, a professional brand reputation campaign can ensure successful suppression of these negative reviews online in order to maintain a strong positive brand value on social media. Page Creativity Last but definitely the most important strategy is to make the look and feel of your Facebook page as visual as possible. While we have discussed how and why to use the videos and images in an earlier part of this post, you need to have a creative team of designers & facebook marketers who can conceptualize brilliant creatives and gifs that bolster your brand and profile. This helps people to resonate with your messages, enjoy and share them with their friends and networks, thus enabling an indirect network of referral users connecting with your brand. While a lot of these strategies seem easy to do, but restaurant owners don't always have the time or the resources to manage the campaigns effectively. This is where social media marketing agencies such as ours, can help take care of all the marketing efforts for the businesses while you can completely focus on your restaurant. Want to see how we can help? ...
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